Industry Trends and Perspectives: Tiered Storage, Systems and Mediums

This is part of an ongoing series of short industry trends and perspectives blog posts briefs.

These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageioblog.com/reports.

Two years ago we read about how the magnetic disk drive would be dead in a couple of years at the hand of flash SSD. Guess what, it is a couple of years later and the magnetic disk drive is far from being dead. Granted high performance Fibre Channel disks will continue to be replaced by high performance, small form factor 2.5" SAS drives along with continued adoption of high capacity SAS and SATA devices.

Likewise, SSD or flash drives continue to be deployed, however outside of iPhone, iPod and other consumer or low end devices, nowhere near the projected or perhaps hoped for level. Rest assured the trend Im seeing and hearing from IT customers is that some will continue to look for places to strategically deploy SSD where possible, practical and affordable, there will continue to be a roll for disk and even tape devices on a go forward basis.

Also watch for more coverage and discussion around the emergence of the Hybrid Hard Disk Drive (HHDD) that was discussed about four to five years ago. The HHDD made an appearance and then quietly went away for some time, perhaps more R and D time in the labs while flash SSD garnered the spotlight.

There could be a good opportunity for HHDD technology leveraging the best of both worlds that is continued pricing decreases for disk with larger capacity using smaller yet more affordable amounts of flash in a solution that is transparent to the server or storage controller making for easier integration.

Related and companion material:
Blog: ILM = Has It Losts its Meaning
Blog: SSD and Storage System Performance
Blog: Has SSD put Hard Disk Drives (HDDs) On Endangered Species List
Blog: Optimize Data Storage for Performance and Capacity Efficiency

That is all for now, hope you find this ongoing series of current and emerging Industry Trends and Perspectives interesting.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Industry Trends and Perspectives: Converged Networking and IO Virtualization (IOV)

This is part of an ongoing series of short industry trends and perspectives blog posts briefs.

These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageioblog.com/reports.

The trends that I am seeing with converged networking and I/O fall into a couple of categories. One being converged networking including unified communications, FCoE/DCB along with InfiniBand based discussions while the other being around I/O virtualization (IOV) including PCIe server based multi root IO virtualization (MRIOV).

As is often the case with new technologies the trend of some saying these are the next great things thus drop everything and adopt them now as they are working and ready for prime time mission critical deployment. Then there are those who say no, stop, do not waste your time on these as they are temporary, they will die and go away anyway. In between, there is reality which takes a bit of balancing the old with the new, look before you leap, do your homework, and do not be scared however have a strategy and a plan on how to achieve it.

Thus is FCoE a temporal or temporary technology? Well, in the scope that all technologies are temporary however it is their temporal timeframe that should be of interest. Thus given that FCoE will probably have at least a ten to fifteen year temporal timeline, I would say in technology terms it has a relative long life for supporting coexistence on the continued road to convergence which appears to be Ethernet.

Related and companion material:
Video: Storage and Networking Convergence
Blog: I/O Virtualization (IOV) Revisited
Blog: I/O, I/O, Its off to Virtual Work and VMworld I Go (or went)
Blog: EMC VPLEX: Virtual Storage Redefined or Respun?

That is all for now, hope you find this ongoing series of current and emerging Industry Trends and Perspectives interesting.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Industry Trends and Perspectives: Storage Virtualization and Virtual Storage

This is part of an ongoing series of short industry trends and perspectives blog posts briefs.

These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageioblog.com/reports.

The topic of this post is a trend server virtualization and recent EMC virtual storage announcements.

Virtual storage or storage virtualization has been as a technology and topic around for some time now. Some would argue that storage virtualization is several years old while others would say many decades depending on your view or definition which will vary by preferences, product, vendor, open or closed, hardware, network, software not to mention feature and functionality.

Consequently there are many different views and definitions of storage virtualization some tied to that of product specifications often leading to apples and oranges comparison.

Back in the early to mid 2000s, there was plenty of talk around storage virtualization which then gave way to a relative quiet period before seeing adoption pickup in terms of deployment later in the decade (at least for block based).

More recently there has a been a renewed flurry of storage virtualization activity with many vendors now shipping their latest versions of tools and functionality, EMC announcing VPLEX as well as the file virtualization vendors continuing to try and create a market for their wares (give it time, like block based, it will evolve).

One of the trends around storage virtualization and part of the play on words EMC is using is to change the order of the words. That is where storage virtualization is often aligned with product implementation (e.g. software on an appliance or switch or in a storage system) used primarily for aggregation of heterogeneous storage, with VPLEX EMC is referring to it as virtual storage.

What is interesting here is the play on life beyond consolidation a trend that is also occurring with servers or using virtualization for agility, flexibility and ease of management for upgrades, add, move and changes as opposed to simply pooling of LUNs and underlying storage devices. Stay tuned and watch for more in this space as well as read the blog post below about VPLEX for more on this topic.

Related and companion material:
Blog: EMC VPLEX: Virtual Storage Redefined or Respun?

That is all for now, hope you find this ongoing series of current and emerging Industry Trends and Perspectives interesting.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Industry Trends and Perspectives: Tiered Hypervisors and Microsoft Hyper-V

Storage I/O trends
This is part of an ongoing series of short industry trends and perspectives blog posts briefs.

These short posts complement other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageioblog.com/reports.

Multiple – Tiered Hypervisors for Server Virtualization

The topic of this post is a trend that I am seeing and hearing about during discussions with IT professionals of the use of two or more server virtualization hypervisors or what is known as tiered Hypervisors.

Server Virtualization Hypervisor Trends

A trends tied to server virtualization that I am seeing more of are that IT organizations are increasingly deploying or using two or more different hypervisors (e.g. Citrix/Xen, Microsoft/Hyper-V, VMware vSphere) in their environment (on separate physical server or blades).

Tiered hypervisors is a concept similar to what many IT organizations already have in terms of different types of servers for various use cases, multiple operating systems as well as several kinds of storage mediums or devices.

What Im seeing is that IT pros are using different hypervisors to meet various cost, management and vendor control goals aligning the applicable technology to the business or application service category.

Tiered Virtualization Hypervisor Management

Of course this brings up the discussion of how to manage multiple hypervisors and thus the real battle is or will be not about hypervisors, rather that of End to End (E2E) management.

A question that I often ask VARs and IT customers if they see Microsoft on the offensive or defensive with Hyper-V vs. VMware and vice versa, that is if VMware is on the defense or offense against Microsoft.

Not surprisingly the VMware and Microsoft faithful will say that the other is clearly on the defensive.

Meanwhile from other people, the feelings are rather mixed with many feeling that Microsoft is increasingly on the offensive with VMware being seen by some as playing a strong defense with a ferocious offense.

Learn more

Related and companion material:
Video: Beyond Virtualization Basics (Free: May require registration)
Blog: Server and Storage Virtualization: Life beyond Consolidation
Blog: Should Everything Be Virtualized?

That is all for now, hope you find this ongoing series of current and emerging Industry Trends and Perspectives interesting.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Industry Trends and Perspectives: 6GB SAS and DAS are not Dumb A$$ Storage

Blog: Industry Trends and Perspectives: 6GB SAS and DAS are not Dumb A$$ Storage

This is part of an ongoing series of short industry trends and perspectives blog posts briefs.

These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageioblog.com/reports.

With 6G that increases performance as well as connectivity flexibility, more servers are supporting SAS natively while storage system continue to add support for 3.5" and 2.5" small form factor high performance and large capacity SAS drives. Shared SAS DAS storage systems are being deployed for consolidation attached to two or more servers as well as for clustered solutions.

Another area where shared SAS DAS storage is being deployed is in cloud, scale out NAS and bulk storage environments as a price performance alternative to iSCSI or Fibre Channel solutions.

Keep an eye on these and other trends including converged systems, server, storage and networking management along with associated tools.

Related and companion material:
Article: Green and SASy = Energy and Economic, Effective Storage
Article: The Many Faces of SAS – Beyond the DAS Factor

That is all for now, hope you find this ongoing series of current and emerging Industry Trends and Perspectives interesting.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Industry Trends and Perspectives Blog Series

This is the first in a series of ongoing short industry trends and perspectives blog post briefs. These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageioblog.com/reports.

I often get asked by people what Im seeing or hearing new (aka what is the Buzz).

Sometimes when I tell those who ask about new things or what they have not read or heard about yet, I get interesting as well as varied sometimes even funny reactions. In most cases unless the person does not agree or like the trend, the reaction shifts to one of wanting to know more including what is driving or causing the activity, its impact along with what can be done.

As some are new or emerging they may not yet be being covered in other venues, research, surveys, studies or reports. Thus do not be surprised or alarmed if there is something listed here or in one of the subsequent series post that you have not seen or read elsewhere yet while others may already be familiar. Some are emerging trends perhaps even being short lived while others will have longer legs to evolve.

Some general trends that I am seeing and hearing from IT professionals include:

Click on the above links to read more about these the first in a series of quick Industry Trends and Perspectives posts as well as watch for more in the coming weeks and months.

That is all for now. I hope you find these ongoing series of current or emerging Industry Trends and Perspectives interesting.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Upcoming Event: Industry Trends and Perspective European Seminar

Event Seminar Announcement:

IT Data Center, Storage and Virtualization Industry Trends and Perspective
June 16, 2010 Nijkerk, GELDERLAND Netherlands

Event TypeTraining/Seminar
Event TypeSeminar Training with Greg Schulz of US based Server and StorageIO
SponsorBrouwer Storage Consultancy
Target AudienceStorage Architects, Consultants, Pre-Sales, Customer (technical) decison makers
KeywordsCloud, Grid, Data Protection, Disaster Recovery, Storage, Green IT, VTL, Encryption, Dedupe, SAN, NAS, Backup, BC, DR, Performance, Virtualization, FCoE
Location and VenueAmpt van Nijkerk Berencamperweg
Nijkerk, GELDERLAND NL
WhenWed. June 16, 2010 9AM-5PM Local
Price€ 450,=
Event URLLinkedIn: https://storageioblog.com/book4.html
ContactGert Brouwer
Olevoortseweg 43
3861 MH Nijkerk
The Netherlands
Phone: +31-33-246-6825
Fax: +31-33-245-8956
Cell Phone: +31-652-601-309

info@brouwerconsultancy.com

AbstractGeneral items that will be covered include: What are current and emerging macro trends, issues, challenges and opportunities. Common IT customer and IT trends, issues and challenges. Opportunities for leveraging various current, new and emerging technologies, techniques. What are some new and improved technologies and techniques. The seminar will provide insight on how to address various IT and data storage management challenges, where and how new and emerging technologies can co-exist as well as compliment installed resources for maximum investment protection and business agility. Additional themes include cost and storage resource management, optimization and efficiency approaches along with where and how cloud, virtualizaiton and other topics fit into existing environments.

Buzzwords and topics to be discussed include among others: FC and FCoE, SAS, SATA, iSCSI and NAS, I/O Vritualization (IOV) and convergence SSD (Flash and RAM), RAID, Second Generation MAID and IPM, Tape Performance and Capacity planning, Performance and Capacity Optimization, Metrics IRM tools including DPM, E2E, SRA, SRM, as Well as Federated Management Data movement and migration including automation or policy enabled HA and Data protection including Backup/Restore, BC/DR , Security/Encryption VTL, CDP, Snapshots and replication for virtual and non virtual environments Dynamic IT and Optimization , the new Green IT (efficiency and productivity) Distributed data protection (DDP) and distributed data caching (DDC) Server and Storage Virtualization along with discussion about life beyond consolidation SAN, NAS, Clusters, Grids, Clouds (Public and Private), Bulk and object based Storage Unified and vendor prepackaged stacked solutions (e.g. EMC VCE among others) Data footprint reduction (Servers, Storage, Networks, Data Protection and Hypervisors among others.

Learn about other events involving Greg Schulz and StorageIO at www.storageio.com/events

EMC VPLEX: Virtual Storage Redefined or Respun?

In a flurry of announcements that coincide with EMCworld occurring in Boston this week of May 10 2010 EMC officially unveiled the Virtual Storage vision initiative (aka twitter hash tag of #emcvs) and initial VPLEX product. The Virtual Storage initiative was virtually previewed back in March (See my previous post here along with one from Stu Miniman (twitter @stu) of EMC here or here) and according to EMC the VPLEX product was made generally available (GA) back in April.

The Virtual Storage vision and associated announcements consisted of:

  • Virtual Storage vision – Big picture  initiative view of what and how to enable private clouds
  • VPLEX architecture – Big picture view of federated data storage management and access
  • First VPLEX based product – Local and campus (Metro to about 100km) solutions
  • Glimpses of how the architecture will evolve with future products and enhancements


Figure 1: EMC Virtual Storage and Virtual Server Vision and Big Pictures

The Big Picture
The EMC Virtual Storage vision (Figure 1) is the foundation of a private IT cloud which should enable characteristics including transparency, agility, flexibility, efficient, always on, resiliency, security, on demand and scalable. Think of it this way, EMC wants to enable and facilitate for storage what is being done by server virtualization hypervisor vendors including VMware (which happens to be owned by EMC), Microsoft HyperV and Citrix/Xen among others. That is, break down the physical barriers or constraints around storage similar to how virtual servers release applications and their operating systems from being tied to a physical server.

While the current focus of desktop, server and storage virtualization has been focused on consolidation and cost avoidance, the next big wave or phase is life beyond consolidation where the emphasis expands to agility, flexibility, ease of use, transparency, and portability (Figure 2). In the next phase which puts an emphasis around enablement and doing more with what you have while enhancing business agility focus extends from how much can be consolidated or the number of virtual machines per physical machine to that of using virtualization for flexibility, transparency (read more here and here or watch here).


Figure 2: Virtual Storage Big Picture

That same trend will be happening with storage where the emphasis also expands from how much data can be squeezed or consolidated onto a given device to that of enabling flexibility and agility for load balancing, BC/DR, technology upgrades, maintenance and other routine Infrastructure Resource Management (IRM) tasks.

For EMC, achieving this vision (both directly for storage, and indirectly for servers via their VMware subsidiary) is via local and distributed (metro and wide area) federation management of physical resources to support virtual data center operations. EMC building blocks for delivering this vision including VPLEX, data and storage management federation across EMC and third party products, FAST (fully automated storage tiering), SSD, data protection and data footprint reduction and data protection management products among others.

Buzzword bingo aside (e.g. LAN, SAN, MAN, WAN, Pots and Pans) along with Automation, DWDM, Asynchronous, BC, BE or Back End, Cache coherency, Cache consistency, Chargeback, Cluster, db loss, DCB, Director, Distributed, DLM or Distributed Lock Management, DR, Foe or Fibre Channel over Ethernet, FE or Front End, Federated, FAST, Fibre Channel, Grid, HyperV, Hypervisor, IRM or Infrastructure Resource Management, I/O redirection, I/O shipping, Latency, Look aside, Metadata, Metrics, Public/Private Cloud, Read ahead, Replication, SAS, Shipping off to Boston, SRA, SRM, SSD, Stale Reads, Storage virtualization, Synchronization, Synchronous, Tiering, Virtual storage, VMware and Write through among many other possible candidates the big picture here is about enabling flexibility, agility, ease of deployment and management along with boosting resource usage effectiveness and presumably productivity on a local, metro and future global basis.


Figure 3: EMC Storage Federation and Enabling Technology Big Picture

The VPLEX Big Picture
Some of the tenants of the VPLEX architecture (Figure 3) include a scale out cluster or grid design for local and distributed (metro and wide area) access where you can start small and evolve as needed in a predictable and deterministic manner.


Figure 4: Generic Virtual Storage (Local SAN and MAN/WAN) and where VPLEX fits

The VPLEX architecture is targeted towards enabling next generation data centers including private clouds where ease and transparency of data movement, access and agility are essential. VPLEX sits atop existing EMC and third party storage as a virtualization layer between physical or virtual servers and in theory, other storage systems that rely on underlying block storage. For example in theory a NAS (NFS, CIFS, and AFS) gateway, CAS content archiving or Object based storage system or purpose specific database machine could sit between actual application servers and VPLEX enabling multiple layers of flexibility and agility for larger environments.

At the heart of the architecture is an engine running a highly distributed data caching algorithm that uses an approach where a minimal amount of data is sent to other nodes or members in the VPLEX environment to reduce overhead and latency (in theory boosting performance). For data consistency and integrity, a distributed cache coherency model is employed to protect against stale reads and writes along with load balancing, resource sharing and failover for high availability. A VPLEX environment consists of a federated management view across multiple VPLEX clusters including the ability to create a stretch volume that is accessible across multiple VPLEX clusters (Figure 5).


Figure 5: EMC VPLEX Big Picture


Figure 6: EMC VPLEX Local with 1 to 4 Engines

Each VPLEX local cluster (Figure 6) is made up of 1 to 4 engines (Figure 7) per rack with each engine consisting of two directors each having 64GByte of cache, localized compute Intel processors, 16 Front End (FE) and 16 Back End (BE) Fibre Channel ports configured in a high availability (HA). Communications between the directors and engines is Fibre Channel based. Meta data is moved between the directors and engines in 4K blocks to maintain consistency and coherency. Components are fully redundant and include phone home support.


Figure 7: EMC VPLEX Engine with redundant directors

VPLEX initially host servers supported include VMware, Cisco UCS, Windows, Solaris, IBM AIX, HPUX and Linux along with EMC PowerPath and Windows multipath management drivers. Local server clusters supported include Symantec VCS, Microsoft MSCS and Oracle RAC along with various volume mangers. SAN fabric connectivity supported includes Brocade and Cisco as well as Legacy McData based products.

VPLEX also supports cache (Figure 8 ) write thru to preserve underlying array based functionality and performance with 8,000 total virtualized LUNs per system. Note that underlying LUNs can be aggregated or simply passed through the VPLEX. Storage that attaches to the BE Fibre Channel ports include EMC Symmetrix VMAX and DMX along with CLARiiON CX and CX4. Third party storage supported includes HDS9000 and USPV/VM along with IBM DS8000 and others to be added as they are certified. In theory given that the VPLEX presents block based storage to hosts; one would also expect that NAS, CAS or other object based gateways and servers that rely on underlying block storage to also be supported in the future.


Figure 8: VPLEX Architecture and Distributed Cache Overview

Functionality that can be performed between the cluster nodes and engines with VPLEX include data migration and workload movement across different physical storage systems or sites along with shared access with read caching on a local and distributed basis. LUNS can also be pooled across different vendors underlying storage solutions that also retain their native feature functionality via VPLEX write thru caching.

Reads from various servers can be resolved by any node or engine that checks their cache tables (Figure 8 ) to determine where to resolve the actual I/O operation from. Data integrity checks are also maintained to prevent stale reads or write operations from occurring. Actual meta data communications between nodes is very small to enable state fullness while reducing overhead and maximizing performance. When a change to cache data occurs, meta information is sent to other nodes to maintain the distributed cache management index schema. Note that only pointers to where data and fresh cache entries reside are what is stored and communicated in the meta data via the distributed caching algorithm.


Figure 9: EMC VPLEX Metro Today

For metro deployments, two clusters (Figure 9) are utilized with distances supported up to about 100km or about 5ms of latency in a synchronous manner utilizing long distance Fibre Channel optics and transceivers including Dense Wave Division Multiplexing (DWDM) technologies (See Chapter 6: Metropolitan and Wide Area Storage Networking in Resilient Storage Networking (Elsevier) for additional details on LAN, MAN and WAN topics).

Initially EMC is supporting local or Metro including Campus based VPLEX deployments requiring synchronous communications however asynchronous (WAN) Geo and Global based solutions are planned for the future (Figure 10).


Figure 10: EMC VPLEX Future Wide Area and Global

Online Workload Migration across Systems and Sites
Online workload or data movement and migration across storage systems or sites is not new with solutions available from different vendors including Brocade, Cisco, Datacore, EMC, Fujitsu, HDS, HP, IBM, LSI and NetApp among others.

For synchronization and data mobility operations such as a VMware Vmotion or Microsoft HyperV Live migration over distance, information is written to separate LUNs in different locations across what are known as stretch volumes to enable non disruptive workload relocation across different storage systems (arrays) from various vendors. Once synchronization is completed, the original source can be disconnected or taken offline for maintenance or other common IRM tasks. Note that at least two LUNs are required, or put another way, for every stretch volume, two LUNs are subtracted from the total number of available LUNs similar to how RAID 1 mirroring requires at least two disk drives.

Unlike other approaches that for coherency and performance rely on either no cached data, or, extensive amounts of cached data along with subsequent overhead for maintaining state fullness (consistency and coherency) including avoiding stale reads or writes, VPLEX relies on a combination of distributed cache lookup tables along with pass thru access to underlying storage when or where needed. Consequently large amounts of data does not need to be cached as well as shipped between VPLEX devices to maintain data consistency, coherency or performance which should also help to keep costs affordable.

Approach is not unique, it is the implementation
Some storage virtualization solutions that have been software based running on an appliance or network switch as well as hardware system based have had a focus of emulating or providing competing capabilities with those of mid to high end storage systems. The premise has been to use lower cost, less feature enabled storage systems aggregated behind the appliance, switch or hardware based system to provide advanced data and storage management capabilities found in traditional higher end storage products.

VPLEX while like any tool or technology could be and probably will be made to do other things than what it is intended for is really focused on, flexibility, transparency and agility as opposed to being used as a means of replacing underlying storage system functionality. What this means is that while there is data movement and migration capabilities including ability to synchronize data across sites or locations, VPLEX by itself is not a replacement for the underlying functionality present in both EMC and third party (e.g. HDS, HP, IBM, NetApp, Oracle/Sun or others) storage systems.

This will make for some interesting discussions, debates and applies to oranges comparisons in particular with those vendors whose products are focused around replacing or providing functionality not found in underlying storage system products.

In a nut shell summary, VPLEX and the Virtual Storage story (vision) is about enabling agility, resiliency, flexibility, data and resource mobility to simply IT Infrastructure Resource Management (IRM). One of the key themes of global storage federation is anywhere access on a local, metro, wide area and global basis across both EMC and heterogeneous third party vendor hardware.

Lets Put it Together: When and Where to use a VPLEX
While many storage virtualization solutions are focused around consolidation or pooling, similar to first wave server and desktop virtualization, the next general broad wave of virtualization is life beyond consolidation. That means expanding the focus of virtualization from consolidation, pooling or LUN aggregation to that of enabling transparency for agility, flexibility, data or system movement, technology refresh and other common time consuming IRM tasks.

Some applications or usage scenarios in the future should include in addition to VMware Vmotion, Microsoft HypverV and Microsoft Clustering along with other host server closuring solutions.


Figure 11: EMC VPLEX Usage Scenarios

Thoughts and Industry Trends Perspectives:

The following are various thoughts, comments, perspectives and questions pertaining to this and storage, virtualization and IT in general.

Is this truly unique as is being claimed?

Interestingly, the message Im hearing out of EMC is not the claim that this is unique, revolutionary or the industries first as is so often the case by vendors, rather that it is their implementation and ability to deploy on a broad perspective basis that is unique. Now granted you will probably hear as is often the case with any vendor or fan boy/fan girl spins of it being unique and Im sure this will also serve up plenty of fodder for mudslinging in the blogsphere, YouTube galleries, twitter land and beyond.

What is the DejaVu factor here?

For some it will be nonexistent, yet for others there is certainly a DejaVu depending on your experience or what you have seen and heard in the past. In some ways this is the manifestation of many vision and initiatives from the late 90s and early 2000s when storage virtualization or virtual storage in an open context jumped into the limelight coinciding with SAN activity. There have been products rolled out along with proof of concept technology demonstrators, some of which are still in the market, others including companies have fallen by the way side for a variety of reasons.

Consequently if you were part of or read or listened to any of the discussions and initiatives from Brocade (Rhapsody), Cisco (SVC, VxVM and others), INRANGE (Tempest) or its successor CNT UMD not to mention IBM SVC, StorAge (now LSI), Incipient (now part of Texas Memory) or Troika among others you should have some DejaVu.

I guess that also begs the question of what is VPLEX, in band, out of band or hybrid fast path control path? From what I have seen it appears to be a fast path approach combined with distributed caching as opposed to a cache centric inband approaches such as IBM SVC (either on a server or as was tried on the Cisco special service blade) among others.

Likewise if you are familiar with IBM Mainframe GDPS or even EMC GDDR as well as OpenVMS Local and Metro clusters with distributed lock management you should also have DejaVu. Similarly if you had looked at or are familiar with any of the YottaYotta products or presentations, this should also be familiar as EMC acquired the assets of that now defunct company.

Is this a way for EMC to sell more hardware along with software products?

By removing barriers enabling IT staffs to support more data on more storage in a denser and more agile footprint the answer should be yes, something that we may see other vendors emulate, or, make noise about what they can or have been doing already.

How is this virtual storage spin different from the storage virtualization story?

That all depends on your view or definition as well as belief systems and preferences for what is or what is not virtual storage vs. storage virtualization. For some who believe that storage virtualization is only virtualization if and only if it involves software running on some hardware appliance or vendors storage system for aggregation and common functionality than you probably wont see this as virtual storage let alone storage virtualization. However for others, it will be confusing hence EMC introducing terms such as federation and avoiding terms including grid to minimize confusion yet play off of cloud crowd commotion.

Is VPLEX a replacement for storage system based tiering and replication?

I do not believe so and even though some vendors are making claims that tiered storage is dead, just like some vendors declared a couple of years ago that disk drives were going to be dead this year at the hands of SSD, neither has come to life so to speak pun intended. What this means for VPLEX is that it leverages underlying automated or manual tiering found in storage systems such as EMC FAST enabled or similar policy and manual functions in third party products.

What VPLEX brings to the table is the ability to transparently present a LUN or volume locally or over distance with shared access while maintaining cache and data coherency. This means that if a LUN or volume moves the applications or file system or volume managers expecting to access that storage will not be surprised, panic or encounter failover problems. Of course there will be plenty of details to be dug into and seen how it all actually works as is the case with any new technology.

Who is this for?

I see this as for environments that need flexibility and agility across multiple storage systems either from one or multiple vendors on a local or metro or wide area basis. This is for those environments that need ability to move workloads, applications and data between different storage systems and sites for maintenance, upgrades, technology refresh, BC/DR, load balancing or other IRM functions similar to how they would use virtual server migration such as VMotion or Live migration among others.

Do VPLEX and Virtual Storage eliminate need for Storage System functionality?

I see some storage virtualization solutions or appliances that have a focus of replacing underlying storage system functionality instead of coexisting or complementing. A way to test for this approach is to listen or read if the vendor or provider says anything along the lines of eliminating vendor lock in or control of the underlying storage system. That can be a sign of the golden rule of virtualization of whoever controls the virtualization functionality (at the server hypervisor or storage) controls the gold! This is why on the server side of things we are starting to see tiered hypervisors similar to tiered servers and storage where mixed hypervisors are being used for different purposes. Will we see tiered storage hypervisors or virtual storage solutions the answer could be perhaps or it depends.

Was Invista a failure not going into production and this a second attempt at virtualization?

There is a popular myth in the industry that Invista never saw the light of day outside of trade show expo or other demos however the reality is that there are actual customer deployments. Invista unlike other storage virtualization products had a different focus which was that around enabling agility and flexibility for common IRM tasks, similar the expanded focus of VPLEX. Consequently Invista has often been in apples to oranges comparison with other virtualization appliances that have as focus pooling along with other functions or in some cases serving as an appliance based storage system.

The focus around Invista and usage by those customers who have deployed it that I have talked with is around enabling agility for maintenance, facilitating upgrades, moves or reconfiguration and other common IRM tasks vs using it for pooling of storage for consolidation purposes. Thus I see VPLEX extending on the vision of Invista in a role of complimenting and leveraging underlying storage system functionality instead of trying to replace those capabilities with that of the storage virtualizer.

Is this a replacement for EMC Invista?

According to EMC the answer is no and that customers using Invista (Yes, there are customers that I have actually talked to) will continue to be supported. However I suspect that over time Invista will either become a low end entry for VPLEX, or, an entry level VPLEX solution will appear sometime in the future.

How does this stack up or compare with what others are doing?

If you are looking to compare to cache centric platforms such as IBMs SVC that adds extensive functionality and capabilities within the storage virtualization framework this is an apples to oranges comparison. VPLEX is providing cache pointers on a local and global basis functioning in a compliment to underlying storage system model where SVC caches at the specific cluster basis and enhancing functionality of underlying storage system. Rest assured there will be other apples to oranges comparisons made between these platforms.

How will this be priced?

When I asked EMC about pricing, they would not commit to a specific price prior to the announcement other than indicating that there will be options for on demand or consumption (e.g. cloud pricing) as well as pricing per engine capacity as well as subscription models (pay as you go).

What is the overhead of VPLEX?

While EMC runs various workload simulations (including benchmarks) internally as well as some publicly (e.g. Microsoft ESRP among others) they have been opposed to some storage simulation benchmarks such as SPC. The EMC opposition to simulations such as SPC have been varied however this could be a good and interesting opportunity for them to silence the industry (including myself) who continue ask them (along with a couple of other vendors including IBM and their XIV) when they will release public results.

What the interesting opportunity I think is for EMC is that they do not even have to benchmark one of their own storage systems such as a CLARiiON or VMAX, instead simply show the performance of some third party product that already is tested on the SPC website and then a submission with that product running attached to a VPLEX.

If the performance or low latency forecasts are as good as they have been described, EMC can accomplish a couple of things by:

  • Demonstrating the low latency and minimal to no overhead of VPLEX
  • Show VPLEX with a third party product comparing latency before and after
  • Provide a comparison to other virtualization platforms including IBM SVC

As for EMC submitting a VMAX or CLARiiON SPC test in general, Im not going to hold my breath for that, instead, will continue to look at the other public workload tests such as ESRP.

Additional related reading material and links:

Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures (Elsevier)
Chapter 3: Networking Your Storage
Chapter 4: Storage and IO Networking
Chapter 6: Metropolitan and Wide Area Storage Networking
Chapter 11: Storage Management
Chapter 16: Metropolitan and Wide Area Examples

The Green and Virtual Data Center (CRC)
Chapter 3: (see also here) What Defines a Next-Generation and Virtual Data Center
Chapter 4: IT Infrastructure Resource Management (IRM)
Chapter 5: Measurement, Metrics, and Management of IT Resources
Chapter 7: Server: Physical, Virtual, and Software
Chapter 9: Networking with your Servers and Storage

Also see these:

Virtual Storage and Social Media: What did EMC not Announce?
Server and Storage Virtualization – Life beyond Consolidation
Should Everything Be Virtualized?
Was today the proverbial day that he!! Froze over?
Moving Beyond the Benchmark Brouhaha

Closing comments (For now):
As with any new vision, initiative, architecture and initial product there will be plenty of questions to ask, items to investigate, early adopter customers or users to talk with and determine what is real, what is future, what is usable and practical along with what is nice to have. Likewise there will be plenty of mud ball throwing and slinging between competitors, fans and foes which for those who enjoy watching or reading those you should be well entertained.

In general, the EMC vision and story builds on and presumably delivers on past industry hype, buzz and vision with solutions that can be put into environments as productivity tool that works for the customer, instead of the customer working for the tool.

Remember the golden rule of virtualization which is in play here is that whoever controls the virtualization or associated management controls the gold. Likewise keep in mind that aggregation can cause aggravation. So do not be scared, however look before you leap meaning do your homework and due diligence with appropriate levels of expectations, aligning applicable technology to the task at hand.

Also, if you have seen or experienced something in the past, you are more likely to have DejaVu as opposed to seeing things as revolutionary. However it is also important to leverage lessons learned for future success. YottaYotta was a lot of NaddaNadda, lets see if EMC can leverage their past experiences to make this a LottaLotta.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Apple iPad: Is it a Business iTool or iToy?


Apple iPad via www.apple.com

With the formal release and availability of the Apple iPad (See previous post here) along with networking capabilities including 3G and WiFi, needless to say there has been plenty of buzz in the tech sphere and beyond on both what you can do, as well as what you can not do with the new Apple iProduct. Similarly, there has been buzz from Apple co-founder and chairman Steve Jobs defending why there is no Adobe flash capabilities on the iPad or perhaps a different way, attaching flash as a non standard which is ironic for those who see many Apple products as being non standard.

What has also been getting some buzz and discussions is if the iPad is a business iTool or iToy including a recent discussion on the StorageMonkeys Infosmack 48 podcast with hosts Greg Knieriemen @Knieriemen, Marc Farley @3parfarley, guest emeritus Mark Twomey @Storagezilla and Chris Weil LeBlanc @c_weil .

Also check out the StorageMonkeys weekly Tuesday Tech Fight for May 4, 2010 (May require registration which is free)

Granted like any other desktop, portable or handheld display device with a real or virtual keyboard and some type of networking interface combined with creative programming or hacks, almost anything can be used as a monitor or display or management tool interface to a variety of technologies.

That also begs the question along with others mentioned in a post a few months ago of what is the real value for the iPad today?

Certainly there are some business or organizations that simply need a very thin client for accessing public or private cloud applications, entertainment or other web content in addition to being a personal information device or digital assistant along the lines of a traditional iPod or similar device where a PC or Mac is not needed.

Likewise down the road as pointed out here, there could be other use cases (e.g. build it and they will come).

However today for business, the question remains, is the Apple iPad a business iTool or iToy or do you simply iDont Care?

Here is a link to a related post along with poll where you can cast your vote as well as see what others are thinking about the iPad.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Technorati tags: iPad

Happy Earth Day 2010!

Here in the northern hemisphere it is late April and thus mid spring time.

That means the trees sprouting their buds, leaves and flowering while other plants and things come to life.

In Minnesota where I live, there is not a cloud in the sky today, the sun is out and its going to be another warm day in the 60s, a nice day to not be flying or traveling and thus enjoy the fine weather.

Among other things of note on this earth day 2010 include:

  • Minnesota Twins new home Target Field was just named the most Green Major League Baseball (MLB) stadium as well as greenest in the US with its LEED (or see here) certification.
  • Icelands Eyjafjallajokull volcano continues to spew water vapor steam, CO2 and ash at a slower rate than last week when it first erupted with some speculating that there could be impending activity from other Icelandic volcanos. Some estimates placed the initial eruption CO2 impact and subsequent flight cancellations to be neutral, essentially canceling each other out, however Im sure we will be hearing many different stories in the weeks to come.

  • Image of Iceland Eyjafjallajokull Volcano Eruption via Boston.com

  • Flights to/from and within Europe and the UK are returning to normal
  • Toyota continues to deal with recalls on some of their US built automobiles including the energy efficient Prius, some of which may have been purchased during the recent US cash for clunkers (CFC) program (hmm, is that ironic or what?)
  • Greenpeace in addition to using a Facebook page to protest Facebook data center practices is now targeting cloud IT in general including just before the Apple iPad launch (Heres some comments from Microsoft).
  • Vendors in all industries are lining up for the second coming of Green marketing or perhaps Green Washing 2.0

The new Green IT, moving beyond Green wash and hype

Speaking of Green IT including Green Computing, Green Storage, Virtualization, Cloud, Federation and more, here is a link to a post that I did back in February discussing how the Green Gap continues to exist.

The green gap exists and centers around the confusion of what Green means along with the common disconnects between core IT issues or barriers to becoming more efficient, effective, flexible and optimized from both an economic as well as environmental basis to those commonly messaged to under the green umbrella (read more here).

Regardless of where you stand on Green, Green washing, Green hype, environmentalism, eco-tech and other related themes, for at least a moment, set aside the politics and science debates and think in terms of practicality and economics.

That is, look for simple, recurring things that can be done to stretch your dollar or spending ability in order to support demand (See figure below) in a more effective manner along with reducing waste. For example to meet growing demand requirements in the face of shrinking or stagnate budgets, the action is to stretch available resources to do more work when needed, or retain more where applicable with the same or less footprint. What this means is that while common messaging is around reducing costs, look at the inverse which is to do more with available budgets or resources. The result is green in terms of economic and environmental benefits.

IT Resource demand
Increasing IT Resource Demand

Green IT wheel of oppourtunity
Green IT enablement techniques and technologies

Look at and understand the broader aspects of being green which has both economical and environmental benefits without compromising on productivity or functionality. There are many aspects or facets of being green beyond those commonly discussed or perceived to be so (See Green IT enablement techniques and technologies figure above).

Certainly recycling of paper, water, aluminum, plastics and other items including technology equipment are important to reduce waste and are things to consider. Another aspect of reducing waste particularly in IT is to avoid rework that can range from finding network bottlenecks or problems that result in continuous retransmission of data for failed backup, replication or data transfers that cause lost opportunity or resource consumption. Likewise programming errors (bugs) or miss configuration that results in rework or lost productivity also are forms of waste among others.

Another theme is that of shifting from energy avoidance to energy efficiency and effectiveness which are often thought to the same. However the expanded focus is also about getting more work done when needed with the same or less resources (See figure below) for example increasing activity (IOPS, transactions, emails or video served, bandwidth or messages) per watt of energy consumed.

From energy avoidence to effectiveness
Shifting from energy avoidance to effectiveness

One of the many techniques and approaches for addressing energy including stretching resources and being green include intelligent power management (IPM). With IPM, the focus is not strictly centered around energy avoidance, instead about inteligently adapting to different workloads or activity balancing performance and energy. Thus when there is work to be done, get the work done quickly with as little energy as possible (IOP or activity per watt), when there is less work, provide lower performance and thus smaller energy requirements, or when no work to be done, going into additional energy saving modes. Thus power management does not have to be exclusively about turrning off the lights or IT equipment in order to be green.

The following two figures look at Green IT past, present and future with an expanding focus around optimization and effectiveness meaning getting more work done, storing more data for longer periods of time, meeting growth demands with what appears to be additional resources however at a lower per unit cost without compromising on performance, availability or economics.

Green IT wheel of oppourtunity
Green IT: Past, present and future shift from avoidance to efficiency and effectiveness

Green IT wheel of oppourtunity
The new Green IT: Boosting business effectiveness, maximize ROI while helping the environment

If you think about going green as simply doing or using things more effectively, reducing waste, working more intelligently or effectively the benefits are both economical and environmentally positive (See the two figures above).

Instead of finding ways to fund green initiatives, shift the focus to how you can enable enhanced productivity, stretching resources further, doing more in the same or smaller footprint (floor space, power, cooling, energy, personal, licensing, budgets) for business economic and environmental sustainability with the result being environmental encampments.

Also keep in mind that small percentage changes on a large or recurring basis have significant benefits. For example a small change in cooling temperatures while staying within vendor guideline recommendations can result in big savings for large environments.

 

Bottom line

If you are a business and discounting green as simply a fad, or perhaps as a public relations (PR) initiative or activity tied to reducing carbon footprints and recycling then you are missing out on economic (top and bottom line) enhancement opportunities.

Likewise if you think that going green is only about the environment, then there is a missed opportunity to boost economic opportunities to help fund those inititiaves.

Going green means many different things to various people and is often more broad and common sense based than most realize.

That is all for now, happy earth day 2010

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Spring 2010 StorageIO Newsletter

Welcome to the spring 2010 edition of the Server and StorageIO (StorageIO) news letter.

This edition follows the inaugural issue (Winter 2010) incorporating feedback and suggestions as well as building on the fantastic responses received from recipients.

A couple of enhancements included in this issue (marked as New!) include a Featured Related Site along with Some Interesting Industry Links. Another enhancement based on feedback is to include additional comment that in upcoming issues will expand to include a column article along with industry trends and perspectives.

StorageIO News Letter Image
Spring 2010 Newsletter

You can access this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions. Click on the following links to view the spring 2010 newsletter as HTML or PDF or, to go to the newsletter page.

Follow via Goggle Feedburner here or via email subscription here.

You can also subscribe to the news letter by simply sending an email to newsletter@storageio.com

Enjoy this edition of the StorageIO newsletter, let me know your comments and feedback.

Also, a very big thank you to everyone who has helped make StorageIO a success!.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Its US Census time, What about IT Data Centers?

It is that once a decade activity time this year referred to as the US 2010 Census.

With the 2010 census underway, not to mention also time for completing and submitting your income tax returns, if you are in IT, what about measuring, assessing, taking inventory or analyzing your data and data center resources?

US 2010 Cenus formsUS 2010 Cenus forms
Figure 1: IT US 2010 Census forms

Have you recently taken a census of your data, data storage, servers, networks, hardware, software tools, services providers, media, maintenance agreements and licenses not to mention facilities?

Likewise have you figured out what if any taxes in terms of overhead or burden exists in your IT environment or where opportunities to become more optimized and efficient to get an IT resource refund of sorts are possible?

If not, now is a good time to take a census of your IT data center and associated resources in what might also be called an assessment, review, inventory or survey of what you have, how its being used, where and who is using and when along with associated configuration, performance, availability, security, compliance coverage along with costs and energy impact among other items.

IT Data Center Resources
Figure 2: IT Data Center Metrics for Planning and Forecasts

How much storage capacity do you have, how is it allocated along with being used?

What about storage performance, are you meeting response time and QoS objectives?

Lets not forget about availability, that is planned and unplanned downtime, how have your systems been behaving?

From an energy or power and cooling standpoint, what is the consumption along with metrics aligned to productivity and effectiveness. These include IOPS per watt, transactions per watt, videos or email along with web clicks or page views per watt, processor GHz per watt along with data movement bandwidth per watt and capacity stored per watt in a given footprint.

Other items to look into for data centers besides storage include servers, data and I/O networks, hardware, software, tools, services and other supplies along with physical facility with metrics such as PUE. Speaking of optimization, how is your environment doing, that is another advantage of doing a data center census.

For those who have completed and sent in your census material along with your 2009 tax returns, congratulations!

For others in the US who have not done so, now would be a good time to get going on those activities.

Likewise, regardless of what country or region you are in, its always a good time to take a census or inventory of your IT resources instead of waiting every ten years to do so.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

March Metric Madness: Fun with Simple Math

Its March and besides being spring in north America, it also means tournament season including the NCAA basket ball series among others known as March Madness.

Given the office pools and other forms of playing with numbers tied to the tournaments and real or virtual money, here is a quick timeout looking at some fun with math.

The fun is showing how simple math can be used to show relative growth for IT resources such as data storage. For example, say that you have 10Tbytes of storage or data and that it is growing at only 10 percent per year, in five years with simple math yields 14.6Tbytes.

Now lets assume growth rate is 50 percent per year and in the course of five years, instead of having 10Tbytes, that now jumps to 50.6Tbytes. If you have 100Tbytes today and at 50 percent growth rate, that would yield 506.3 Tbytes or about half of a petabyte in 5 years. If by chance you have say 1Pbyte or 1,000Tbytes today, at 25% year of year growth you would have 2.44Pbytes in 5 years.
Basic Storage Forecast
Figure 1 Fun with simple math and projected growth rates

Granted this is simple math showing basic examples however the point is that depending on your growth rate and amount of either current data or storage, you might be surprised at the forecast or projected needs in only five years.

In a nutshell, these are examples of very basic primitive capacity forecasts that would vary by other factors including if the data is 10Tbytes and your policies is for 25 percent free space, that would require even more storage than the base amount. Go with a different RAID level, some extra space for replication, snapshots, disk to disk backups and replication not to mention test development and those numbers go up even higher.

Sure those amounts can be offset with thin provisioning, dedupe, archiving, compression and other forms of data footprint reduction, however the point here is to realize how simple math can portray a very basic forecast and picture of growth.

Read more about performance and capacity in Chapter 10 – Performance and capacity planning for storage networks – Resilient Storage Networks (Elsevier) as well as at www.cmg.org (Computer Measurement Group)..

And that is all I have to say about this for now, enjoy March madness and fun with numbers.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Hard product vs. soft product

In the IT industry space and data storage or computers and servers particularly so, mention hard product or software product and what comes to mind?

How about physical vs. virtual servers or storage, hardware vs. software solutions, products vs. services?

By contrast, in the aviation and airline industry among others, mention hard vs. soft product and there is a slight variation, which is the difference between one providers service delivery experience.

For example, two or more different airlines or carriers may fly the same aircraft perhaps even with the same engines, instrumentation, navigation electronics and base features, all part of the hard product.

However, their hard product could vary by type of seats, spacing or pitch along with width, overhead luggage room, Video on Demand (VoD) or In Flight Entertainment (IFE) as well as different cabin treatments (carpeting, wall coverings) and galley configurations. Even in scenarios where carriers have the same equipment and hard product, their soft product can differ.

Example of a Soft Product, that is service (or lack there of) being delivered

Example of a Soft Product (Service or lack there of being delivered)

The soft product is the service delivery experience including by the cabin crew (flight attendants and pursers), food (or lack of), beverage, presentation and so forth. Also part of the soft product can be how seats are allocated or available for selection, boarding process and other items that contribute to the overall customer experience.

This all got me thinking on a recent flight where the hard product (e.g. aircraft) of a particular carrier was identical; however given transitions taking place, the soft product still differed as was not fully integrated or merged yet. What the experience got me thinking about is that in IT, customers or solution providers can buy the same technology or hard product (hardware, software, services) from the same suppliers yet present different soft products or service experience to their customers.

Example IT hard product (hardware and software) delivering soft product services

IT equipment being used for delivery of different soft products

Im sure that some of the cloud crowd cheerleaders might even jump up and down and claim that is the benefit of using managed service producers or similar services to obtain a different soft product. And while that may be true in some instances, it is also true that different traditional IT organizations are able to craft and deploy various types of soft products to their customers to meet different service requirements, cost or economic objectives using the same technology used by others.

A different example of hard vs soft product is a site I have visited that has mainframes, windows and open systems servers whose business requires a soft product that is highly available, reliable, flexible, fast and affordable. Needless to say, in that environment, some of the open systems including windows platforms can have reliability close to if not equal to the mainframes.

Example IT hard product (hardware and software) delivering soft product services
IT equipment being used for delivery of different soft products

What is even more amazing is that no special or different hard products (e.g. servers, storage, networks or software) are being used to achieve those services objectives. Rather it is the soft product that achieves the results in terms of how the techniques are used and managed. Likewise I have heard of other environments that have mixed mainframe and open systems, using common hard products as other organizations yet whose soft product is not as robust or reliable as others. If using the same hard product that is same software, hardware, networks and services, how could the soft product be any less robust?

The answer is that good and reliable technology is important, however the technology is only as good as how it is managed, configured, monitored and deployed centering on processes, procedures and best practices.

Next time you are on an airplane, or, using some other service that leverages common technologies (hardware or software or networks) take a moment to look around at the soft product and how the service experience of a common hard product can vary. That is, using common technology, how can various best practices, policies and operating principals to meet diverse service requirements differ to meet demand as well as economic requirements.

What is your take and experience on different hard vs soft products in or around IT?

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved