perspective Archives

May 7, 2013March 7, 2022

EMC ViPR software defined object storage part III

Storage I/O trends

This is part III in a series of posts pertaining to EMC ViPR software defined storage and object storage. You can read part I here and part II here.

EMCworld

More on the object opportunity

Other object access includes OpenStack storage part Swift, AWS S3 HTTP and REST API access. This also includes ViPR supporting EMC Atmos, VNX and Isilon arrays as southbound persistent storage in addition.

object storage
Object (and cloud) storage access example

EMC is claiming that over 250 VNX systems can be abstracted to support scaling with stability (performance, availability, capacity, economics) using ViPR. Third party storage will be supported along with software such as OpenStack Swift, Ceph and others running on commodity hardware. Note that EMC has some history with object storage and access including Centera and Atmos. Visit the micro site I have setup called www.objectstoragecenter.com and watch for more content to be updated and added there.

More on the ViPR control plane and controller

ViPR differs from some others in that it does not sit in the data path all the time (e.g. between application servers and storage systems or cloud services) to cut potential for bottlenecks.

ViPR architecture

Organizations that can use ViPR include enterprise, SMB, CSP or MSP and hosting sites. ViPR can be used in a control mode to leverage underlying storage systems, appliances and services intelligence and functionality. This means ViPR can be used to complement as oppose to treat southbound or target storage systems and services as dumb disks or JBOD.

On the other hand, ViPR will also have a suite of data services such as snapshot, replication, data migration, movement, tiering to add value for when those do not exist. Customers will be free to choose how they want to use and deploy ViPR. For example leveraging underlying storage functionality (e.g. lightweight model), or in a more familiar storage virtualization model heavy lifting model. In the heavy lifting model more work is done by the virtualization or abstraction software to create an added value, however can be a concern for bottlenecks depending how deployed.

Software defined, storage hypervisor, virtual storage or storage virtualization?

Most storage virtualization, storage hypervisors and virtual storage solutions that are hardware or software based (e.g. software defined) implemented what is referred to as in band. With in band the storage virtualization software or hardware sits between the applications (northbound) and storage systems or services (southbound).

While this approach can be easier to carry out along with add value add services, it can also introduce scaling bottlenecks depending on implementations. Examples of in band storage virtualization includes Actifio, DataCore, EMC VMAX with third-party storage, HDS with third-party storage, IBM SVC (and their V7000 Storwize storage system based on it) and NetApp Vseries among others. An advantage of in band approaches is that there should not need to be any host or server-side software requirements and SAN transparency.

There is another approach called out-of-band that has been tried. However pure out-of-band requires a management system along with agents, drivers, shims, plugins or other software resident on host application servers.

Example of generic fast path control path model

ViPR takes a different approach, one that was seen a few years ago with EMC Invista called fast path, control path that for the most part stays out of the data path. While this is like out-of-band, there should not be a need for any host server-side (e.g. northbound) software. By being a fast path control path, the virtualization or abstraction and management functions stay out of the way for data being moved or work being done.

Hmm, kind of like how management should be, there to help when needed, out-of-the-way not causing overhead other times ;).

Is EMC the first (even with Invista) to leverage fast path control path?

Actually up until about a year or so ago, or shortly after HP acquired 3PAR they had a solution called Storage Virtualization Services Platform (SVPS) that was OEMd from LSI (e.g. StorAge). Unfortunately, HP decided to retire that as opposed to extend its capabilities for file and object access (northbound) as well as different southbound targets or destination services.

Whats this northbound and southbound stuff?

Simply put, think in terms of a vertical stack with host servers (PMs or VMs) on the top with applications (and hypervisors or other tools such as databases) on top of them (e.g. north).

software defined storage
Northbound servers, southbound storage systems and cloud services

Think of storage systems, appliances, cloud services or other target destinations on the bottom (or south). ViPR sits in between providing storage services and management to the northbound servers leveraging the southbound storage.

What host servers can VIPR support for serving storage?

VIPR is being designed to be server agnostic (e.g. virtual or physical), along with operating system agnostic. In addition VIPR is being positioned as capable of serving northbound (e.g. up to application servers) block, file or object as well as accessing southbound (e.g. targets) block, file and object storage systems, file systems or services.

Note that a difference between earlier similar solutions from EMC have been either block based (e.g. Invista, VPLEX, VMAX with third-party storage), or file based. Also note that this means VIPR is not just for VMware or virtual server environments and that it can exist in legacy, virtual or cloud environments.

ViPR image

Likewise VIPR is intended to be application agnostic supporting little data, big data, very big data ( VBD) along with Hadoop or other specialized processing. Note that while VIPR will support HDFS in addition to NFS and CIFS file based access, Hadoop will not be running on or in the VIPR controllers as that would live or run elsewhere.

How will VIPR be deployed and licensed?

EMC has indicated that the VIPR controller will be delivered as software that installs into a virtual appliance (e.g. VMware) running as a virtual machine (VM) guest. It is not clear when support will exist for other hypervisors (e.g. Microsoft Hyper-V, Citrix/XEN, KVM or if VMware vSphere with vCenter or simply on ESXi free version). As of the announcement pre briefing, EMC had not yet finalized pricing and licensing details. General availability is expected in the second half of calendar 2013.

Keep in mind that the VIPR controller (software) runs as a VM that can be hosted on a clustered hypervisor for HA. In addition, multiple VIPR controllers can exist in a cluster to further enhance HA.

Some questions to be addressed among others include:

How and where are IOs intercepted?
Who can have access to the APIs, what is the process, is there a developers program, SDK along with resources?
What network topologies are supported local and remote?
What happens when JBOD is used and no advanced data services exist?
What are the characteristics of the object access functionality?
What if any specific switches or data path devices and tools are needed?
How does a host server know to talk with its target and ViPR controller know when to intercept for handling?
Will SNIA CDMI be added and when as part of the object access and data services capabilities?
Are programmatic bindings available for the object access along with support for other APIs including IOS?
What are the performance characteristics including latency under load as well as during a failure or fault scenario?
How will EMC place Vplex and its caching model on a local and wide area basis vs. ViPR or will we see those two create some work together, if so, what will that be?

Bottom line (for now):

Good move for EMC, now let us see how they execute including driving adoption of their open APIs, something they have had success in the past with Centera and other solutions. Likewise, let us see what other storage vendors become supported or add support along with how pricing and licensing are rolled out. EMC will also have to articulate when and where to use ViPR vs. VPLEX along with other storage systems or management tools.

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

May 7, 2013March 7, 2022

EMC ViPR software defined object storage part II

Storage I/O trends

This is part II in a series of posts pertaining to EMC ViPR software defined storage and object storage. You can read part I here and part III here.

EMCworld

Some questions and discussion topics pertaining to ViPR:

Whom is ViPR for?

Organizations that need to scale with stability across EMC, third-party or open storage software stacks and commodity hardware. This applies to large and small enterprise, cloud service providers, managed service providers, virtual and cloud environments/

What this means for EMC hardware/platform/systems?

They can continue to be used as is, or work with ViPR or other deployment modes.

Does this mean EMC storage systems are nearing their end of life?

IMHO for the most part not yet, granted there will be some scenarios where new products will be used vs. others, or existing ones used in new ways for different things.

As has been the case for years if not decades, some products will survive, continue to evolve and find new roles, kind of like different data storage mediums (e.g. ssd, disk, tape, etc).

How does ViPR work?

ViPR functions as a control plane across the data and storage infrastructure supporting both north and southbound. northbound refers to use from or up to application servers (physical machines PM and virtual machines VMs). southbound refers target or destination storage systems. Storage systems can be traditional EMC or third-party (NetApp mentioned as part of first release), appliances, just a bunch of disks (JBOD) or cloud services.

Some general features and functions:

Provisioning and allocation (with automation)
Data and storage migration or tiering
Leverage scripts, templates and workbooks
Support service categories and catalogs
Discovery, registration of storage systems
Create of storage resource pools for host systems
Metering, measuring, reporting, charge or show back
Alerts, alarms and notification
Self-service portal for access and provisioning

ViPR data plane (adding data services and value when needed)

Another part is the data plane for implementing data services and access. For block and file when not needed, ViPR steps out-of-the-way leveraging the underlying storage systems or services.

Object storage access

When needed, the ViPR data plane can step in to add added services and functionality along with support object based access for little data and big data. For example, Hadoop Distributed File System (HDFS) services can support northbound analytic software applications running on servers accessing storage managed by ViPR.

Continue reading in part III of this series here including how ViPR works, who it is for and more analysis.

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

May 6, 2013January 1, 2022

EMC ViPR virtual physical object and software defined storage (SDS)

Storage I/O trends

Introducing EMC ViPR

This is the first in a three part series, read part II here, and part III here.

During the recent EMCworld event in Las Vegas among other things, EMC announced ViPR (read announcement here) . Note that this ViPR is not the same EMC Viper project from a few years ago that was focused on data footprint reduction (DFR) including dedupe. ViPR has been in the works for a couple of years taking a step back rethinking how storage is can be used going forward.

EMCworld

ViPR is not a technology creation developed in a vacuum instead includes customer feedback, wants and needs. Its core themes are extensible, open and scalable.

EMCworld

On the other hand, ViPR addresses plenty of buzzword bingo themes including:

Agility, flexibility, multi-tenancy, orchestration
Virtual appliance and control plane
Data services and storage management
IT as a Service (ITaaS) and Infrastructure as a Service (IaaS)
Scaling with stability without compromise
Software defined storage
Public, private, hybrid cloud
Big data and little data
Block, file and object storage
Control plane and data plane
Storage hypervisor, virtualization and virtual storage
Heterogeneous (third-party) storage support
Open API and automation
Self-service portals, service catalogs

Buzzword bingo

Note that this is essentially announcing the ViPR product and program initiative with general availability slated for second half of 2013.

What is ViPR addressing?

IT and data infrastructure (server, storage, IO and networking hardware, software) challenges for traditional, virtual and cloud environments.

Data growth, after all, there is no such thing as an information recession with more data being generated, moved, processed, stored and retained for longer periods of time. Then again, people and data are both getting larger and living longer, for both little data and big data along with very big data.

Overhead and complexities associated with managing and using an expanding, homogenous (same vendor, perhaps different products) or heterogeneous (different vendors and products) data infrastructure across cloud, virtual and physical, legacy and emerging. This includes add, changes or moves, updates and upgrades, retirement and replacement along with disposition, not to mention protecting data in an expanding footprint.

road to cloud

Operations and service management, fault and alarm notification, resolution and remediation, rapid provisioning, removing complexity and cost of doing things vs. simply cutting cost and compromising service.

EMC ViPR

What is this software defined storage stuff?

There is the buzzword aspect, and then there is the solution and business opportunity.

First the buzzword aspect and bandwagon:

Software defined marketing (SDM) Leveraging software defined buzzwords.

Software defined data centers (SDDC) Leveraging software to derive more value from hardware while enabling agility, flexibility, and scalability and removing complexity. Think the Cloud and Virtual Data Center models including those from VMware among others.

Software defined networking (SDN) Rather than explain, simply look at Nicira that VMware bought in 2012.

Software defined storage (SDS) Storage software that is independent of any specific hardware, which might be a bit broad, however it is also narrower than saying anything involving software.

Software defined BS (SDBS) Something that usually happens as a result when marketers and others jump on a bandwagon, in this case software defined marketing.

Note that not everything involved with software defined is BS, only some of the marketing spins and overuse. The downside to the software defined marketing and SDBS is the usual reaction of skepticism, cynicism and dismissal, so let us leave the software defined discussion here for now.

software defined storage

An example of software defined storage can be storage virtualization, virtual storage and storage hypervisors that are hardware independent. Note that when I say hardware independent, that also means being able to support different vendors systems. Now if you want to have some fun with the software defined storage diehards or purist, tell them that all hardware needs software and all software needs hardware, even if virtual. Further hardware is defined by its software, however lets leave sleeping dogs lay where they rest (at least for now ;)).

Storage hypervisors were a 2012 popular buzzword bingo topic with plenty of industry adoption and some customer deployment. While 2012 saw plenty of SDM buzz including SDC, SDN 2013 is already seeing an increase including software defined servers, and software defined storage.

Regardless of what you view of software defined storage, storage hypervisor, storage virtualization and virtual storage is, the primary focus and goal should be addressing business and application needs. Unfortunately, some of the discussions or debates about what is or is not software defined and related themes lose focus of what should be the core goal of enabling business and applications.

Continue reading in part II of this series here including how ViPR works, who it is for and more analysis.

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

April 23, 2013June 7, 2022

Spring SNW 2013, Storage Networking World Recap

Storage I/O trends

A couple of weeks ago I attended the spring 2013 Storage Networking World (SNW) in Orlando Florida. Talking with SNIA Chairman Wayne Adams and SNIA Director Leo Legar this was the 28th edition of the US SNW (two shows a year), plus the international ones. While I have not been to all 28 of the US SNWs, I have been to a couple of dozen SNWs in the US, Europe and Brazil going back to around 2001 as an attendee, main stage as well as breakout, and tutorial presenter (see here and here).

SNW image

For the spring 2013 SNW I was there for a mix of meetings, analyst briefings, attending the expo, doing some podcasts (see below), meeting with IT professionals (e.g. customers), VARs, vendors along with presenting three sessions (you can download them and others backup, restore, BC, DR and archiving).

Some of the buzz and themes heard included big data was a little topic at the event, while cloud was in the conversations, dedupe and data footprint reduction (DFR) do matter for some people and applications. However also a common theme with customers including Media and Entertainment (M&E) is that not everything can be duped thus other DFR approaches are needed.

There was some hype in and around hybrid storage along with storage hypervisors, which was also an entertaining panel discussion with HDS (Claus Mikkelsen aka @YoClaus), Datacore, IBM and Virstro.

The theme of that discussion seemed for the most part to gravitate towards realities of storage virtualization and less about the hypervisor hype. Some software defined marketing hype I heard is that it is impossible to spend more than a million dollars on a server today. I guess with the applicable caveats, qualifiers and context that could be true, however I also know some vendors and customers that would say otherwise.

Lunch
Lunchtime at SNW Spring 2013

Not surprisingly, there was an increase in vendors wanting to jump on the software defined and object storage bandwagons; however, customers tended to be curious at best, confused or concerned otherwise. Speaking of object storage, check out this podcast discussion with Cleversafe customer Justin Stottlemyer of Shutterfly and his 80PB environment.

In addition to Cleversafe, heard from Astute (if you need fast iSCSI storage check them out), Avere has a new NAS for dummies book out, Exablox a storage system startup with emphasis on scalability, ease of use and NAS access and hybrid storage Tegile. Also, check out SwifTest for generating application workloads and measurement that had their customer Go Daddy presenting at the event. A couple of others to keep an eye on include Raxco with their thin provision storage reclamation tool, and Infinio with their NAS acceleration for VMware software tools among others.

backup, restore, BC, DR and archiving

Here are the three presentations that I did while at the event:

Analyst Perspective: Increase Your Return on Innovation (The New ROI) With Data Management and Dedupe
There is no such thing as an information recession with more data to move, process and store, however there are economic challenges. Likewise, people and data are living longer and getting larger which requires leveraging data footprint reduction (DFR) techniques on a broader focus. It is time to move upstream finding and fixing things at the source to reduce the downstream impact of expanding data footprints, enabling more to be done with what you have.

Analyst Perspective: Metrics that Matter – Meritage of Data Management and Data Protection
Not everything in the data center or information factory is the same. This session recaps and builds off the morning increase your ROI with data footprint and data management session while setting the stage for the rethinking data protection (backup, BC and DR). Are you maximizing the return on innovation in how using new tools and technology in new ways, vs. using new tools in old ways? Also discussed performance capacity planning, forecasting analysis in cloud, virtual and physical environments. Without metrics that matter, you are flying blind, or perhaps missing opportunities to further drive your return on innovation and return on investment.

Analyst Perspective: Time to Rethink Data Protection Including BC and DR
When it comes to today’s data centers and information factories including physical, virtual and cloud, everything is not the same, so why treat business continuance (BC), disaster recovery (DR) and data protection in general the same? Simply using new tools, technologies and techniques in the same old ways is no longer a viable option. Since there is no such thing as a data or information recession, yet there are economic and budget challenges, along with new or changing threat risks, now is the time to review data protection including BC and DR including using new technologies in new ways.

You can view the complete SNW USA spring 2013 agenda here.

Podcasts are also available on

Here are links to some podcasts from spring 2013 SNW:
Stottlemyer of Shutterfly and object storage discussion
Dave Demming talking tech education from SNW Spring 2013
Farley Flies into SNW Spring 2013
Talking with Tony DiCenzo at SNW Spring 2013
SNIA Spring 2013 update with Wayne Adams
SNIA’s new SPDEcon conference

Also, check out these podcasts from fall 2012 US and Europe SNWs:
Ben Woo on Big Data Buzzword Bingo and Business Benefits
Networking with Bruce Ravid and Bruce Rave
Industry trends and perspectives: Ray Lucchesi on Storage and SNW
Learning with Leo Leger of SNIA
Meeting up with Marty Foltyn of SNIA
Catching up with Quantum CTE David Chapa (Now with Evault)
Chatting with Karl Chen at SNW 2012
SNW 2012 Wayne’s World
SNW Podcast on Cloud Computing
HDS Claus Mikkelsen talking storage from SNW Fall 2012

Storage I/O trends

What this all means?

While busy, I liked this edition of SNW USA in that it had a great agenda with diversity and balance of speaker sessions (some tutorials, some vendors, some IT customers, and some analysts) vs. too many of one specific area.

In addition to the agenda and session length, the venue was good, big enough, however not spread out so much to cause loss of the buzz and energy of the event.

This SNW had some similar buzz or energy as early versions granted without the hype and fanfare of a startup industry or focus area (that would be some of the other events today)

Should SNW go to a once a year event?

While it would be nice to have a twice a year venue for convenience, practicality and budgets say once would be enough given all the other conferences and venues on the agenda (or that could be).

The next SNW USA will be October 15 to 17 2013 in Long Beach California, and Europe in Frankfurt Germany October 29-30 2013.

Thanks again to all the attendees, participants, vendor exhibitors, event organizers and SNIA, SNW/Computerworld staffs for another great event.

Ok, nuff said

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

April 21, 2013January 23, 2019

How a pressure cooker should be used for good things

Storage I/O cloud virtual and big data perspectives

First, let me say condolences to those and their families that were killed and/or injured in the tragic terrorist act at the Boston marathon bombings this past week.

Second, let me say thank you and congratulations to all of those involved in capturing one of the suspects and terminating another. This also goes to all of those who helped with tips and sending in large amounts of photos, video and other big data that was and is being used by investigators.

Also best wishes to the prosecutors and their forensic investigators to tie the pieces together bringing the captured suspect to justice including determining a motive.

Of course, also speedy recovery to those maimed or injured by the pressure cooker bombs.

Let us talk about pressure cookers, and not in how they were used in a bad way last week in Boston.

Pressure cookers when used properly for what they are designed for can be used for making good things.

Cold snowy day
Cold April Saturday, good day to make ham soup.

I used my pressure cooker the other day to make ham, barley vegetable soup with kale.

The reason I use pressure cookers is to make soups, stocks, sauces or other things in a shorter amount of time while boosting flavors. For example with a soup or stock, instead of simmering for hours, I can get the results needed in 10-20 minutes, granted, the longer simmer is better if time allows. Instead of taking all day to make lunch, or getting up really early, simple solution, use the pressure cooker.

As their name implies, pressure cookers transfer heat and liquid into steam pressure which combine for more concentrated cooking in a shorter amount of time while keeping moisture and flavors in.

cooking wusthoff knive
I use a 26cm Wusthof chef knife kept sharp to safely speed up prep

So after doing my prep (cutting, dicing, chopping) of onions, celery, carrots, potato, parsnips (these are so underrated, under appreciated), apple, ginger and garlic, time to brown the Ham in the pressure cooker (I realized this should have been done with video, ok, next time).

After browning the Ham bone and pieces (not burning) with a bit of grape seed oil (olive oil will burn if too hot) remove and set aside. Then add chopped onions, celery, parsnip, carrot and ginger to brown, then de glaze with some white wine (I used a pinot grigio). While waiting for the vegetables to lightly brown or caramelized, cut up the ham into smaller pieces (e.g. bite sized) before putting them back in the pressure cooker.

pressure coolking
Cooking with my Boston Bruins shirt (Go Bs)

Season with some black pepper (hold off on the salt for now as you are working with Ham), add in the apple, garlic, can of diced tomatoes (or fresh), some bay leaves, oregano, cup of uncooked barley, the ham pieces and about a quart or so of good low sodium liquid chicken stock. Pay attention to how full the pressure cooker is (there should be a full fill line to serve as a guide), bring to simmer and cover per your manufactures directions.

Pressure cooker details

I gave the cooker about 20 minute once it pressurized cooking on medium heat, just enough to keep up the pressure. Too high of temperature and the pressure builds too much and will be a problem, too low and you will lose pressure, follow your manufactures instructions.

DO NOT ATTEMPT TO REMOVE COVER WHILE UNDER PRESSURE BAD THINGS WILL HAPPEN!

Do not be scared, be prepared and informed along with safe.

Here is the result of how something good can be accomplished with pressure cookers.

pressure cooker ham soup

At this point in the process I add some chopped up kale and let sit and get happy in the food hut tub of fun (see photo), then plate, top with some cheese and enjoy.

Do not be scared of pressure cookers.

Like electricity, or other tools for cooking or technology including clouds, have respect for them, understand what to do and not do, best practices, safety which can result in good experiences.

Any tool or technology used in the wrong way can result in bad things.

Learn more about pressure cooker cooking by Googling or using your favorite search tool.

pressure cooker ham soup

This is how pressure cookers should be used, that is for good things.

Ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

April 9, 2013November 26, 2023

Introducing Josh Apter and the Padcaster from NAB 2013

Now also available via

This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other audio and video content here) as well as listening via iTunes or via your preferred means using this RSS feed (https://storageio.com/StorageIO_Podcast.xml)

Storage I/O cloud virtual and big data perspectives

Some times simplicity and flexibility without complexity (and cost) are the enablers for innovation and productivity.

Image of The padcaster from NAB 2013

In this episode from NAB 2013 in Las Vegas (more on that in a future post), I meet up with the Padcaster (@ThePadcaster) creator Josh Apter (@PJmakemovies).

Image of The padcaster from NAB 2013

The Padcaster (both the name of the company and product) is a mounting bracket for iPads (among other things) that enables you to safely attach lights, lenses, microphones, tripods among other things to create a production studio.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Josh Apter.

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts and other upcoming events. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at StorageIO.com and StorageIOblog.com.

Enjoy this episode from NAB 2013 with Josh Apter and the Padcaster and check out their website www.thepadcaster.com. See if they will give you the NAB show special price, tell them Greg from StorageIO sent you.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

April 7, 2013November 26, 2023

Farley Flies into SNW Spring 2013

Now also available via

In this episode from SNW Spring 2013 in Orlando Florida, while Greg is in the process of boarding a flight home, Bruce Ravid (@BruceRave) catches up and talks with long time storage industry insider (and outsider) Marc Farley. Marc flew into SNW for a few days (or hours) to catch up with customers, partners, peers and others. For those who may not know, Marc is now with Microsoft (they bought StorSimple last fall, check out this conversation over at Speaking in Tech where Marc and me were guests) and before that HP (they bought 3PAR) and before that Dell (they bought EqualLogic) among others. Bruce and Marc talk about basketball, storage, industry trends among other things.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Bruce and Marc Farley.

Also available via

Enjoy this episode from SNW Spring 2013 with Marc Farely (now with Microsoft).

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

April 7, 2013March 7, 2022

Talking with Tony DiCenzo at SNW Spring 2013

Now also available via

In this episode from SNW Spring 2013 in Orlando Florida, while Greg is in the process of boarding a flight home, Bruce Ravid (@BruceRave) catches up and talks with long time storage industry insider Tony DiCenzo of SNIA and Oracle. Their conversation covers industry trends, observations of SNW past and present along with other related topics.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Bruce and Tony.

Also available via

Enjoy this episode from SNW Spring 2013 with Tony DiCenzo of Oracle and SNIA.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

March 29, 2013March 7, 2022

March 2013 Server and StorageIO Update Newsletter

March 2013 News letter

Welcome to the March 2013 edition of the StorageIO Update news letter including a new format and added content.

You can get access to this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions.

Click on the following links to view the March 2013 edition as (HTML sent via Email) version, or PDF versions.

Visit the news letter page to view previous editions of the StorageIO Update.

You can subscribe to the news letter by clicking here.

Enjoy this edition of the StorageIO Update news letter, let me know your comments and feedback.

Nuff said for now

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

March 19, 2013January 23, 2019

Open Data Center Alliance (ODCA) BMW Private Cloud Strategy

Storage I/O cloud virtual and big data perspectives

If your organization like StorageIO is a member of the Open Data Center Alliance (ODCA) you may be aware of the resources they make available about cloud, virtualization, security and more. Unlike so many other industry associates or trade groups dominated by vendors, the ODCA has an IT or customer focus including member developed best practices, strategies and templates.

A good example is the recently released ODCA member BMW group private cloud strategy document.

This 24 page document covers BMW groups private cloud strategy that sets stage for phased future hybrid. By being a phased approach, it seems that BMW is leveraging and transitioning for the future while maintaining support for their current environment (including Windows-based) as part of a paradigm shift. This is refreshing and good to see how organizations are looking to use cloud as part of a paradigm or IT service deliver model and not just as a new technology or platform focus.

Topics covered include IaaS along with PaaS for DB, Web, SAP and CSaaS or Corporate Software as a Service based on the NIST cloud model. Also included are roles and integration of CMDB, ITSM, ITIL, orchestration in a business vs. technology driven model. Being business driven, that means there is a mission statement for the BMW cloud strategy, with objectives aligned to support organization enablement vs. using different tools, technologies or trends along with design criteria.

What I like about the BMW strategy is that it is aligned to support the business as opposed to finding ways to use technology to support the business, or justify why a cloud is needed. In other words, something different from those needing for a technology, tool, product, standard or service to be adopted.

Thus while having been a vendor, the ODCA customer focused angle appeals to me from when I was on that side of the table working in IT organizations. Otoh, for some of you reading through the BMW document might result in DejaVu from experiences of web-based, client-server, information utilities and other IT service delivery models or paradigms.

Learn more at the ODCA newsroom

If you have not done, check out and join the ODCA.

Ok nuff said

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

March 19, 2013December 24, 2020

Where has the FCoE hype and FUD gone? (with poll)

Storage I/O cloud virtual and big data perspectives

A couple of years ago I did this post about if Is FCoE Struggling to Gain Traction, or on a normal adoption course?

Fast forward to today, has anybody else noticed that there seems to be less hype and fud on Fibre Channel (FC) over Ethernet (FCoE) than a year or two or three ago?

Does this mean that FCoE as the fud or detractors were predicting is in fact stillborn with no adoption, no deployment and dead on arrival?

Does this mean that FCoE as its proponents have said is still maturing, quietly finding adoption and deployment where it fits?

Does this mean that FCoE like its predecessors Fibre Channel and Ethernet are still evolving, expanding from early adopter to a mature technology?

Does this mean that FCoE is simply forgotten with software defined networking (SDN) having over-shadowed it?

Does this mean that FCoE has finally lost out and that iSCSI has finally stepped up and living up to what it was hyped to do ten years ago?

Does this mean that FC itself at either 8GFC or 16GFC is holding its own for now?

Does this mean that InfiniBand is on the rebound?

Does this mean that FCoE is simply not fun or interesting, or a shiny new technology with vendors not spending marketing money so thus people not talking, tweeting or blogging?

Does this mean that those who were either proponents pitching it or detractors despising it have found other things to talk about from SDN to OpenFlow to IOV to Software Defined Storage (what ever, or who ever definition your subscribe to) to cloud, big or little data and the list goes on?

I continue hear of or talk with customers organizations deploying FCoE in addition to iSCSI, FC, NAS and other means of accessing storage for cloud, virtual and physical environments.

Likewise I see some vendor discussions occurring not to mention what gets picked up via google alerts.

However in general, the rhetoric both pro and against, hype and FUD seems to have subsided, or at least for now.

So what gives, what’s your take on FCoE hype and FUD?

Cast your vote and see results here.

Ok, nuff said

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

March 14, 2013January 23, 2019

Are your analyst, blogger, media or press requests being read?

Storage I/O cloud virtual and big data perspectives

Are you a marketing or public relations, press or analyst relations or social media expert and your email messages, notes, updates or requests get overlooked? Are you in the first paragraph or couple of sentences indicating who you are representing, what the info or request is about as well as what call to action you are looking for? If you are doing what is done in many of the requests for coverage or meetings or even announcements, you may be getting overlooked resulting in a missed opportunity, that is unless your goal is to simply gauge how many requests you send out.

Now do I have your attention?

Time for some tough love.

Almost every day (not as much on weekends) my email inbox gets filled up with notes from vendor marketing and public relations (PR) firms organizations telling about an announcement, requesting a briefing, giving heads up for something that will be occurring, pitching a story, idea or looking for coverage.

Being an analyst, author, advisory consultant, blogger among other roles, getting all of those emails as well as phone calls or other messages comes with the territory. However to get to the point or, the point of this post, most of those notes or messages I receive do not get to the point. More importantly I’m noticing on an increasing basis that many of the request for meetings, coverage, or introductions to announcements are not passing the quick scan test.

Storage I/O cloud virtual and big data perspectives

The trend that I have noticed for a couple of years now is that what is being announced or what the topic is or worse, who it is about gets lost in the paragraph or two or three or more of content. Thus for those who get lots of messages a day, get to the point, save the prose and sample article or content for later, unless that is what you are sending.

In other words, tell the reader who you are representing (e.g. the company), product or focus area, what the news is about, why relevant, and call to action. Skip the long intro citing marketing research or testimonials and what read like mini articles, not to mention mentioning other vendors that might cause a quick scan to confuse the message about them vs. you or your client.

The other day I received one of many announcements or briefing and meeting requests and this one stood out. In fact it stood out so much not for what was actually being announced or by whom or what it pertained to (all of which are relevant btw). It stood out because it did what most are not doing these days. It got to the point and in about the time required for a sip of coffee, I new what I needed to know as opposed to a trip to the coffee pot to refill to read the piece.

The note impressed me so much that I asked Melissa Kolodziej who sent it to me if I could repost her note here as an example of how to do it.

Subject: News: Attunity Enhances Big Data Replication Solution for Data Warehousing & Cloud Initiatives

Dear Greg,
Good morning. I wanted to share with you the exciting product news we announced regarding Attunity Replicate 2.1. This latest release of our high-performance data delivery solution now features several new enhancements for data warehousing and the cloud. One key optimization is the addition of Attunity TurboStream CDC, an innovative feature designed to significantly enhance delivery performance of changed data. This proprietary technology stages source data, consolidates changes, and delivers data in parallel to the target, optimizing change data capture (CDC) for high-volume and low-bandwidth scenarios. The enhanced Attunity Replicate solution is ideal for strategic initiatives including Big Data analytics and business intelligence typically seen in data warehouse and cloud environments.

Please review the release below and contact me at your earliest convenience (Tel. 781-730-4073) to set up a time to interview Matt Benati, Attunity’s VP of Global Marketing. He is available for briefings this week and next. I would also appreciate hearing back from you if you plan to cover this news.

Thank you for your time and best regards,

Melissa Kolodziej
Director of Marketing Communications, Attunity
Tel. 781-730-4073
melissa.kolodziej@attunity.com

I thought about showing an example of what not to do, however for now, lets leave sleeping dogs lay where the rest. Although I will say make sure you put a name in the name field for your email blasts vs. receiving Dear <Name_Goes_Here> or using the wrong name. The wrong name I’m used to however I may respond and have some fun at your expense so that you don’t forget ;).

Kudos and nice job Melissa for doing what should be common knowledge or basic best practices however what I now see as the exception vs. the norm from many public relations firms or vendors.

Ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

March 14, 2013August 2, 2022

A Pivotal or cloudy moment for EMC and VMware?

Storage I/O cloud virtual and big data perspectives

EMC and VMware (who is majority owned by EMC) have announced a new joint initiative called Pivotal (read more here and here) as part of their software defined data center strategies and architecture.

Image of EMC and VMware Pivotal PaaS cloud

Is this a pivotal moment for both EMC and VMware signaling that they will be going head to head (via their new initiative based company) with Amazon Web Services (AWS), Microsoft Azure, HP Cloud services, Rackspace and a long list of others?

Part of the answer to that question would be based on what is meant by going head to head, and which aspects of those services. For Cloud Platform as a Service (PaaS) along with big data analytics related I would say yes. In terms of other Cloud AaaS or SaaS or IaaS probably not as much so at this time.

On the surface Pivotal appears to at least initially be more of a Platform as a Service (PaaS) play vs. Software as a Service (SaaS) or Application as a Service (AaaS) or Infrastructure as a Service (IaaS) play. Thus it will be interesting to see how Pivotal pivots and evolves into other directions beyond first cloud and big data applications development assistance.

This will not be the first initiative or company jointly formed with VMware following on the heals of VCE that also includes Cisco and Intel as partners.

Pivotal will be headed up by Paul Maritz who has been EMC Chief Strategist and formerly CEO of VMware as well as having spent time at Microsoft. EMC will have 69% ownership with VMware having the balance, it is estimated that about $400 Million US dollars will need to be invested.

The new company or initiative is slated to launch on or about April 1, 2013 (April Fools day) with target 2013 revenues of about $300 Million. Projections are for an annual revenue of around $1 Billion in five years. That revenue will come from the existing assets and business being brought together along with probably some net new business. Doing some quick back of the napkin based math shows an average straight line growth of about 36% over five years.

VMware intellectual property and assets contributed:
Cloudfoundry
Spring source
Cetas

EMC intellectual property and assets continued:
Pivotal labs
Greenplum big data solutions

Thus is this a Pivotal move signaling the entry into new areas that could further disrupt and cloud that status of VMware and EMC as technology suppliers?

Or this clear the clouds a bit to bring clarity to what EMC and VMware are doing along with leveraging various acquisitions?

By clarity, this in theory should help place both EMC and VMware with their customer, partners and prospects as technology (along with associated services) supplier (what some refer to as arms merchants) vs. competing with those entities.

Storage I/O cloud virtual and big data perspectives

IMHO this is pivotal in that it helps to bring clarity for some of the different technologies and business that EMC and VMware has acquired. That clarity will help its own sales teams along with partners avoid creation of revenue prevention teams impacting sales of other solutions.

Likewise there should be good synergy around the various tools, technology and offerings around big data, little data and application development with pivotal. That synergy is a combination of tools, technologies, development techniques. The combination of the tools and new techniques should enable customers to leverage new technologies in new ways, vs. trying to use and deploy in old ways.

Btw, anybody notice Mozy or the lack of that mention keeping in mind that technology was brought back into the EMC backup group fold, while still being operated as a service. Also keep in mind that Mozy was bought by EMC and then transferred to VMware a couple of years ago.

Ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

March 13, 2013October 17, 2024

Some things keep going around, Seagate ships 2 Billion HDD’s

Seagate (@Seagate) announced today that it reached a milestone of having shipped 2 Billion hard disk drives (HDD’s), something that is round stores data that keeps growing. As part of their announcement, Seagate has a good info graphics and facts page here going back to 1979 when it was founded as Shugart Technology (read about Al Shugart here).

By coincidence, just a few years before Seagate was founded, McDonalds (who makes round things as well) announced that they had served over 20 billion hamburgers. Thus McDonald feeds the appetites of consumers hungry for a quick meal while Seagate feeds the information demands, perhaps while stopping for a quick breakfast, lunch, coffee or dinner. Speaking of things that go around (like HDD’s), check out what NAS, NASA and NASCAR have in common all of which are also involved in big data as well as little data.

Storage I/O industry trends image

Both Seagate and McDonalds have also expanded their menu of offerings over the years maintaining their core products while expanding into new and adjacent areas given different appetites and preferences. After all, in the data cloud, virtual or physical data center also known as an information factory not everything is the same either.

Cloud

Granted Seagate is helping to feed or fuel the internet along with traditional hungry demand for data, not to mention people and data are living longer, as well as getting larger.

Cloud, virtual server, big data and little data storage I/O image

In the case of Seagate and other driver manufactures of which have consolidated down to three (Toshiba, Seagate and Western Digital), the physical devices are getting smaller, however capacities are increasing.

Storage I/O

Why the continued growth? As mentioned data is getting larger (big data and little data) and living longer, there is also no such thing as a data or information recession. Consequently data storage is an important pillar or part of cloud, virtual and traditional information services with HDD’s remaining popular along side nand flash solid state devices (SSD).

The Seagate info graphic page can be seen here and is a good walk back in time for some, perhaps a history lesson for others. It goes back to the Sony Walkman which some might remember, launch of the PC and Apple Macintosh in the 80s, Linux and the web in the 90s and moving forward from then to now.

HDD
A few of my HDD’s, different types for various tasks.

If you think or believe HDD’s are a dead technology, take a few minutes to view the info graphic to update your insight on what has been an important aspect of computing and remains popular in cloud environments. Otoh, if you believe that HDD’s are still a core piece of computing and will remain so including in roles in the future, have a look to see how things have progressed, maybe some Dejavu.

Oh, for those who are thinking that the HDD did not begin in 1979, you are absolutely correct as it dates back into the 1950s. Here is a link to something that I wrote a few years ago on the HDD’s 50th birthday and looks like it will easily celebrate 60 and beyond.

Additional related reading:
In the data center or information factory, not everything is the same
Hard Disk Drives (HDDs) for virtual and physical environments
Happy 50th, hard drive. But will you make it to 60?
Seagate to say goodbye to Cayman Islands, Hello Ireland
More Storage IO momentus HHDD and SSD moments part II
In the data center or information factory, not everything is the same
The Human Face of Big Data, a Book Review

Congratulations to Seagate, now how long until the 3 billion served, excuse me, shipped HDD occurs?

Disclosure: Its been almost a month since my last visit to McDonalds or buying another HDD (or SSD) from Amazon.com.

Ok, nuff said

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

More on the object opportunity

More on the ViPR control plane and controller

Software defined, storage hypervisor, virtual storage or storage virtualization?

Is EMC the first (even with Invista) to leverage fast path control path?

Whats this northbound and southbound stuff?

What host servers can VIPR support for serving storage?

How will VIPR be deployed and licensed?

Bottom line (for now):

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Some questions and discussion topics pertaining to ViPR:

Whom is ViPR for?

What this means for EMC hardware/platform/systems?

Does this mean EMC storage systems are nearing their end of life?

How does ViPR work?

Some general features and functions:

ViPR data plane (adding data services and value when needed)

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Introducing EMC ViPR

What is ViPR addressing?

What is this software defined storage stuff?

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