PUE, Are you Managing Power, Energy or Productivity?

With a renewed focus on Green IT including energy Efficiency and Optimization of servers, storage, networks and facilities, is your focus on managing power, energy, or, productivity?

For example, do you use or are interested in metrics such as Greengrid PUE or 80 Plus efficient power supplies along with initiatives such as EPA Energy Star for servers and emerging Energy Star for Data Center for Storage in terms of energy usage?

Or are you interested in productivity such as amount of work or activity that can be done in a given amount of time,or how much information can be stored in a given footprint (power, cooling, floor space, budget, management)?

For many organizations, there tends to be a focus and in both managing power along with managing productivity. The two are or should interrelated, however there are some disconnects with some emphasis and metrics. For example, the Green grid PUE is a macro facilities centric metric that does not show the productivity, quality or measure of services being delivered by a data center or information factory. Instead, PUE provides a gauge of how the habitat, that is the building and power distribution along with cooling are efficient with respect to the total energy consumption of IT equipment.

As a refresher, PUE is a macro metric that is essentially a ratio of how much total power or energy goes into a facility vs. the amount of energy used by IT equipment. For example, if 12Kw (smaller room/site) or 12Mw (larger site) are required to power an IT data center or computer room for that matter, and of that energy load, 6kWh or 6Mw, the PUE would be 2. A PUE of 2 is an indicator that 50% of energy going to power a facility or computer room goes towards IT equipment (servers, storage, networks, telecom and related equipment) with the balance going towards running the facility or environment which typically has had the highest percentage being HVAC/cooling.

In the case of EPA Energy Star for Data Centers which initially is focused on the habitat or facility efficiency, the answer is measuring and managing energy use and facility efficiency as opposed to productivity or useful work. The metric for EPA Energy Star for Data Center initially will be Energy Usage Effectiveness (EUE) that will be used to calculate a ratting for a data center facility. Those data centers in the top25 percentile will qualify for Energy Star certification.

Note the word energy and not power which means that the data center macro metric based on Green grid PUE rating looks at all source of energy used by a data center and not just electrical power. What this means is that a macro and holistic facilities energy consumption could be a combination of electrical power, diesel, propane or natural gas or other fuel sources to generate or create power for IT equipment, HVAC/Cooling and other needs. By using a metric that factor in all energy sources, a facility that uses solar, radiant, heat pumps, economizers or other techniques to reduce demands on energy will make a better rating.

By using a macro metric such as EUE or PUE (ratio = Total_Power_Used / IT_Power_Needs), a starting point is available to decide and compare efficiency and cost to power or energize a facility or room also known as a habitat for technology.

Managing Productivity of Information Factories (E.g. Data Centers)
What EUE and PUE do not reflect or indicate is how much data is processed, moved and stored by servers, storage and networks within a facility. On the other hand or extreme from macro metrics are micro or component metrics that gauge energy usage on an individual device basis. Some of these micro metrics may have activity or productivity indicator measurements associated with them, some don’t. Where these leave a big gap and opportunity is to fill the span between the macro and micro.

This is where work is being done by various industry groups including SNIA GSI, SPC and SPEC among others along with EPA Energy Star among others to move beyond macro PUE indicators to more granular effectiveness and efficiency metrics that reflect productivity. Ultimately productivity is important to gauge,  the return on investment and business value of how much data can be processed by servers, moved via networks or stored on storage devices in a given energy footprint or cost.

In Figure 1 are shown four basic approaches (in addition to doing nothing) to energy efficiency. One approach is to avoid energy usage, similar to following a rationing model, but this approach will affect the amount of work that can be accomplished. Another approach is to do more work using the same amount of energy, boosting energy efficiency, or do same amount of work (or storage data) however with less energy.

Tiered Storage
Figure 1 the Many Faces of Energy Efficiency Source: The Green and Virtual Data Center(CRC)

The energy efficiency gap is the difference between the amount of work accomplished or information stored in a given footprint and the energy consumed. In other words, the bigger the energy efficiency gap, the better, as seen in the fourth scenario, doing more work or storing more information in a smaller footprint using less energy. Clock here to read more about Shifting from energy avoidance to energy efficiency.

Watch for new metrics looking at productivity and activity for servers, storage and networks ranging from MHz or GHz per watt, transactions or IOPS per watt, bandwidth, frames or packets processed per watt or capacity stored per watt in a given footprint. One of the confusing metrics is Gbytes or Tbytes per watt in that it can mean storage capacity or bandwidth, thus, understand the context of the metric. Likewise watch for metrics that reflect energy usage for active along with in-active including idle or dormant storage common with archives, backup or fixed content data.

What this all means is that work continues on developing usable and relevant metrics and measurement not only for macro energy usage, also, to gauge the effectiveness of delivering IT services. The business value proposition of driving efficiency and optimization including increased productivity along with storing more information in a given footprint is to support density and business sustainability.

 

Additional resources and where to learn in addition to those mentioned above include:

EPA Energy Star for Data Center Storage

Storage Efficiency and Optimization – The Other Green

Performance = Availability StorageIOblog featured ITKE guest blog

SPC and Storage Benchmarking Games

Shifting from energy avoidance to energy efficiency

Green IT Confusion Continues, Opportunities Missed!

Green Power and Cooling Tools and Calculators

Determining Computer or Server Energy Use

Examples of Green Metrics

Green IT, Power, Energy and Related Tools or Calculators

Chapter 10 (Performance and Capacity Planning)
Resilient Storage Networks (Elsevier)

Chapter 5 (Measurement, Metrics and Management of IT Resources)
The Green and Virtual Data Center (CRC)

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Storage Efficiency and Optimization – The Other Green

For those of you in the New York City area, I will be presenting live in person at Storage Decisions September 23, 2009 conference The Other Green, Storage Efficiency and Optimization.

Throw out the "green“: buzzword, and you’re still left with the task of saving or maximizing use of space, power, and cooling while stretching available IT dollars to support growth and business sustainability. For some environments the solution may be consolation while others need to maintain quality of service response time, performance and availability necessitating faster, energy efficient technologies to achieve optimization objectives.

To accomplish these and other related issues, you can turn to the cloud, virtualization, intelligent power management, data footprint reduction and data management not to mention various types of tiered storage and performance optimization techniques. The session will look at various techniques and strategies to optimize either on-line active or primary as well as near-line or secondary storage environment during tough economic times, as well as to position for future growth, after all, there is no such thing as a data recession!

Topics, technologies and techniques that will be discussed include among others:

  • Energy efficiency (strategic) vs. energy avoidance (tactical), whats different between them
  • Optimization and the need for speed vs. the need for capacity, finding the right balance
  • Metrics & measurements for management insight, what the industry is doing (or not doing)
  • Tiered storage and tiered access including SSD, FC, SAS, tape, clouds and more
  • Data footprint reduction (archive, compress, dedupe) and thin provision among others
  • Best practices, financial incentives and what you can do today

This is a free event for IT professionals, however space I hear is limited, learn more and register here.

For those interested in broader IT data center and infrastructure optimization, check out the on-going seminar series The Infrastructure Optimization and Planning Best Practices (V2.009) – Doing more with less without sacrificing storage, system or network capabilities Seminar series continues September 22, 2009 with a stop in Chicago. This is also a free Seminar, register and learn more here or here.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Back to School and Dedupe School

Summers is over hear in the northern hemisphere and its back to school time.

This coming week I will be the substitute teacher filling in for my friend Mr. Backup in Minneapolis and Toronto for TechTargets Dedupe School. If you are in either city and have not yet signed up, check out the link here to learn more.

Hope to see you this week, or, next week at Infrastructure Optimization in Chicago or Storage Decisions in NYC where I will also be presenting or teaching if you prefer, as well as listening and learning from the attendees whats on their minds.

Stay current on other upcoming activities on our events page, as well as see whats new or in the news here.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Performance = Availability StorageIOblog featured ITKE guest blog

ITKE - IT Knowledge Exchange

Recently IT Knowledge Exchange named me and StorageIOblog as their weekly featured IT blog too which Im flattered and honored. Consequently, I did a guest blog for them titled Performance = Availability, Availability = Performance that you can read about here.

For those not familiar with ITKE, take a few minutes and go over and check it out, there is a wealth of information there on a diversity of topics that you can read about, or, you can also get involved and participate in the questions and answers discussions.

Speaking of ITKE, interested in “The Green and Virtual Data Center” (CRC), check out this link where you can download a free chapter of my book, along with information on how to order your own copy along with a special discount code from CRC press.

Thank you very much to Sean Brooks of ITKE and his social media team of Michael Morisy and Jenny Mackintosh for being named featured IT blogger, as well as for being able to do a guest post for them. It has been fantastic working them and particularly Jenny who helped with all of the logistics in putting together the various pieces including getting the post up on the web as well as in their news letter.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Upcoming Out and About Events

Following up on previous Out and About updates ( here and here ) of where I have been, heres where I’m going to be over the next couple of weeks.

On September 15th and 16th 2009, I will be the keynote speaker along with doing a deep dive discussion around data deduplication in Minneapolis, MN and Toronto ON. Free Seminar, register and learn more here.

The Infrastructure Optimization and Planning Best Practices (V2.009) – Doing more with less without sacrificing storage, system or network capabilities Seminar series continues September 22, 2009 with a stop in Chicago. Free Seminar, register and learn more here.

On September 23, 2009 I will be in New York City at Storage Decisions conference participating in the Ask the Experts during the expo session as well as presenting The Other Green — Storage Efficiency and Optimization.

Throw out the "green“: buzzword, and you’re still left with the task of saving or maximizing use of space, power, and cooling while stretching available IT dollars to support growth and business sustainability. For some environments the solution may be consolation while others need to maintain quality of service response time, performance and availability necessitating faster, energy efficient technologies to achieve optimization objectives. To accomplish these and other related issues, you can turn to the cloud, virtualization, intelligent power management, data footprint reduction and data management not to mention various types of tiered storage and performance optimization techniques. The session will look at various techniques and strategies to optimize either on-line active or primary as well as near-line or secondary storage environment during tough economic times, as well as to position for future growth, after all, there is no such thing as a data recession!

Topics, technologies and techniques that will be discussed include among others:

  • Energy efficiency (strategic) vs. energy avoidance (tactical)
  • Optimization and the need for speed vs. the need for capacity
  • Metrics and measurements for management insight
  • Tiered storage and tiered access including SSD, FC, SAS and clouds
  • Data footprint reduction (archive, compress, dedupe) and thin provision
  • Best practices, financial incentives and what you can do today

Free event, learn more and register here.

Check out the events page for other upcoming events and hope to see you this fall while Im out and about.

Cheers – gs

Greg Schulz – StorageIOblog, twitter @storageio Author “The Green and Virtual Data Center” (CRC)

Summer Book Update and Back to School Reading

August and thus Summer 2009 in the northern hemisphere are swiftly passing by and start of a new school year is just around the corner which means it is also time for final vacations, time at the beach, pool, golf course, amusement park or favorite fishing hole among other past times. In order to help get you ready for fall (or late summer) book shopping for those with IT interests, here are some Amazon lists (here, here and here) for ideas, after all, the 2009 holiday season is not that far away!

Here’s a link to my Amazon.com Authors page that includes coverage of both my books, "The Green and Virtual Data Center" (CRC) and "Resilient Storage Networks – Designing Scalable Flexible Data Infrastructures" (Elsevier).

The Green and Virtual Data Center (CRC)Resilient Storage Networks - Designing Flexible Scalable Data Infrastructures (Elsevier)

Click here to look inside "The Green and Virtual Data Center" (CRC) and or inside "Resilient Storage Networks" (Elsevier).

Its been six months since the launch announcement of my new book "The Green and Virtual Data Center" (CRC) and general availability at Amazon.com and other global venues here and here. In celebration of the six month anniversary of the book launch (thank you very much to all who have bought a copy!), here is some coverage including what is being said, related articles, interviews, book reviews and more.

Article: New Green Data Center: shifting from avoidance to becoming more efficient IT-World August 2009

wsradio.com interview discussing themes and topics covered in the book including closing the green gap and shifting towards an IT efficiency and productivity for business sustainability.

Closing the green gap: Discussion about expanding data centers with environmental benefits at SearchDataCenter.com

From Greg Brunton – EDS/An HP Company: “Greg Schulz has presented a concise and visionary perspective on the Green issues, He has cut through the hype and highlighted where to start and what the options are. A great place to start your green journey and a useful handbook to have as the journey continues.”

From Rick Bauer – Storage Networking Industry Association (SNIA) – Education and Technology Director”
“Greg is one of the smartest “good guys” in the storage industry.
He has been a voice of calm amid all the “green IT hype” over the past few years. So when he speaks of the possible improvements that Green Tech can bring, it’s a much more realistic approach…”

From CMG (Computer Measurement Group) MeasureIT
I must admit that I have been slightly skeptical at times, when it comes to what the true value is behind all of the discussions on “green” technologies in the data center. As someone who has seen both the end user and vendor side of things, I think my skepticism gets heightened more than it normally would be. This book really helped dispel my skepticism.

The book is extremely well organized and easy to follow. Each chapter has a very good introduction and comprehensive summary. This book could easily serve as a blueprint for organizations to follow when they look for ideas on how to design new data centers. It’s a great addition to an IT Bookshelf. – Reviewed by Stephen R. Guendert, PhD (Brocade and CMG MeasureIT). Click here to read the full review in CMG MeasureIT.

From Tom Becchetti – IT Architect: “This book is packed full of information. From ecological and energy efficiencies, to virtualization strategies and what the future may hold for many of the key enabling technologies. Greg’s writing style benefits both technologists and management levels.”

From MSP Business Journal: Greg Schulz named an Eco-Tech Warrior – April 2009

From David Marshall at VMblog.com: If you follow me on Linked in, you might have seen that I had been reading a new book that came out at the beginning of the year titled, “The Green and Virtual Data Center” by Greg Schulz. Rather than writing about a specific virtualization platform and how to get it up and running, Schulz takes an interesting approach at stepping back and looking at the big picture. After reading the book, I reached out to the author to ask him a few more questions and to share his thoughts with readers of VMBlog.com. I know I’m not Oprah’s Book Club, but I think everyone here will enjoy this book. Click here to read more what David Marshal has to say.

From Zen Kishimoto of Altaterra Research: Book Review May 2009

From Kurt Marko of Processor.com Green and Virtual Book Review – April 2009

From Serial Storage Wire (STA): Green and SASy = Energy and Economic, Effective Storage – March 2009

From Computer Technology Review: Recent Comments on The Green and Virtual Data Center – March 2009

From Alan Radding in Big Fat Finance Blog: Green IT for Finance Operations – April 2009

From VMblog: Comments on The Green and Virtual Data CenterMarch 2009

From StorageIO Blog: Recent Comments and Tips – March 2009

From VMblog: Comments on The Green and Virtual Data CenterMarch 2009

From Data Center Links John Rath comments on “The Green and Virtual Data Center

From InfoStor Dave Simpson comments on “The Green and Virtual Data Center

From Sys-Con Georgiana Comsa comments on “The Green and Virtual Data Center

From Ziff Davis Heather Clancy comments on “The Green and Virtual Data Center”

From Byte & Switch Green IT and the Green Gap February 2009

From GreenerComputing: Enabling a Green and Virtual Data Center February 2009

From Sys-con: Comments on The Green and Virtual Data Center – March 2009

From ServerWatch: Green IT: Myths vs. Realities – February 2009

From Byte & Switch: Going Green and the Economic Downturn – February 2009

From Business Wire: Comments on The Green and Virtual Data Center Book – January 2009

Additional content and news can be found here and here with upcoming events listed here.

Interested in Kindle? Here’s a link to get a Kindle copy of "Resilient Storage Networks" (Elsevier) or to send a message via Amazon to publisher CRC that you would like to see a Kindle version of "The Green and Virtual Data Center". While you are at it, I also invite you to become a fan of my books at Facebook.

Thanks again to everyone who has obtained their copy of either of my books, also thanks to all of those who have done reviews, interviews and helped in many other ways!

Enjoy the rest of your summer!

Cheers – gs

Greg Schulz – twitter @storageio

StorageIO in the news

StorageIO is regularly quoted and interviewed in various industry and vertical market venues and publications both on-line and in print on a global basis. The following is coverage, perspectives and commentary by StorageIO on IT industry trends including servers, storage, I/O networking, hardware, software, services, virtualization, cloud, cluster, grid, SSD, data protection, Green IT and more.

Realizing that some prefer blogs to webs to twitters to other venues, here are some recent links among others to media coverage and comments by me on a different topics that are among others found at www.storageio.com/news.html:

  • Virtualization Review: Comments on Clouds, Virtualizaiton and Cisco move into servers – July 2009
  • SearchStorage: Comments on Storage Resource Managemet (SRM) and related tools – July 2009
  • SearchStorage: Comments on flash SSD – July 2009
  • SearchDataBackup: Comments on Data backup reporting tools’ trends – July 2009
  • SearchServerVirtualization: Comments on Hyper-V R2 matches VMware with 64-processor support – July 2009
  • SearchStorage: Comments on HP buying IBRIX for clustered and Cloud NAS – July 2009
  • Enterprise Storage Forum: Comments on HP buying IBRIX for clustered and Cloud NAS – July 2009
  • eWeek: Comments on NetApps next moves after DDUP and EMC – July 2009
  • Enterprise Storage Forum: Comments on NetApps next moves after DDUP and EMC – July 2009
  • SearchStorage: Comments on EMC buying DataDomain, NetApps next moves – July 2009
  • SearchVirtualization: Comments on Microsft HyperV features and VMware – July 2009
  • SearchITchannel: Comments on social media for business – June 2009
  • SearchSMBstorage: Comments on Storage Resource Management (SRM) for SMBs – June 2009
  • Enterprise Storage Forum: Comments on IT Merger & Acquisition activity – June 2009
  • Evolving Solutions: Comments on Storage Consolidation, Networking & Green IT – June 2009
  • Enterprise Storage Forum: Comments on EMC letter to DDUP – June 2009
  • SearchStorage: Comments on best practices for effective thin provisioning – June 2009
  • Processor: Comments on Cloud computing, SaaS and SOAs – June 2009
  • Serverwatch: Comments in How EMC’s World Pulls the Data Center Together – June 2009
  • Processor: Comments on Virtual Security Is No Walk In The Park – May 2009
  • SearchStorage: Comments on EPA launching Green Storage specification – May 2009
  • SearchStorage: Comments on Storage Provisioning Tools – May 2009
  • Enterprise Systems Journal: Comments on Tape: The Zombie Technology – May 2009
  • Enterprise Storage Forum: Comments on Oracle Keeping Sun Storage Business – May 2009
  • IT Health Blogging: Discussion about iSCSI vs. Fibre Channel for Virtual Environments – May 2009
  • IT Business Edge: Discussion about IT Data Center Futures – May 2009
  • IT Business Edge: Comments on Tape being a Green Technology – April 2009
  • Big Fat Finance Blog: Quoted in story about Green IT for Finance Operaitons – April 2009
  • SearchStorage: Comments on FLASH and SSD Storage – April 2009
  • SearchStorage AU: Comments on Data Classificaiton – April 2009
  • IT Knowledge Exchange: Comments on FCoE and Converged Networking Coming Together – April 2009
  • SearchSMBStorage: Comments on Data Deduplicaiton for SMBs – April 2009
  • SearchSMBStorage: Comments on Blade Storage for SMBs – April 2009
  • SearchStorage: Comments on MAID technology remaining underutilized – April 2009
  • SearchDataCenter: Closing the green gap: Expanding data centers with environmental benefits – April 2009
  • ServerWatch: Comments on What’s Selling In the Data Storage Market? – April 2009
  • ServerWatch: Comments on Oracle Buys Sun: The Consequences – April 2009
  • SearchStorage: Comments on Tiered Storage – April 2009
  • SearchStorage: Comments on Data Classification for Storage Managers – April 2009
  • wsradio.com Interview closing the Green Gap


  • IT Knowledge Exchange: Comments on FCoE eco-system maturing – April 2009
  • Internet Revolution: Comments on the Pre-mature death of the disk drive – April 2009
  • Enterprise Storage Forum: Comments on EMC V-MAX announcement – April 2009
  • MSP Business Journal: Greg Schulz named an Eco-Tech Warrior – April 2009
  • Storage Magazine: Comments on Power-smart disk systems – April 2009
  • Storage Magazine: Comments on Replication Alternatives – April 2009
  • StorageIO Blog: Comments and Tape as a Green Storage Medium – April 2009
  • Inside HPC: Recent Comments on Tape and Green IT – April 2009
  • Processor.com: Recent Comments on Green and Virtual – April 2009
  • SearchDataCenter: Interview: Closing the green gap: Expanding data centers with environmental benefits – April 2009
  • Enterprise Systems Journal: Recent Comments and Tips – March 2009
  • Computer Technology Review: Recent Comments on The Green and Virtual Data Center – March 2009
  • VMblog: Comments on The Green and Virtual Data Center – March 2009
  • Sys-con: Comments on The Green and Virtual Data Center – March 2009
  • Server Watch: Comments on IBM possibly buying Sun – March 2009
  • Bnet: Comments on IBM possibly buying Sun – March 2009
  • SearchStorage: Comments on Tiered Storage 101 – March 2009
  • SearchStorage: Comments – Cisco pushes into Servers March 2009
  • Enterprise Storage Forum: Comments – Cisco Entering Server Market March 2009
  • Enterprise Storage Forum: Comments – State of Storage Job Market – March 2009
  • SearchSMBStorage: Comments on SMB Storage Options – March 2009
  • Enterprise Storage Forum: Comments on Sun Proposes New Solid State Storage Spec – March 2009
  • Enterprise Storage Forum: Comments on Despite Economy, Storage Bargains Hard to Find – March 2009
  • TechWorld: Comments on Where to Stash Your Data – February 2009
  • ServerWatch: Green IT: Myths vs. Realities – February 2009
  • Byte & Switch: Going Green and the Economic Downturn – February 2009
  • CTR: Comments on Tape Hardly Being On Way Out – February 2009
  • Processor: Comments on SSD (FLASH and RAM) – February 2009
  • Internet News: Comments on Steve Wozniak joining SSD startup – February 2009
  • SearchServerVirtualization: Comments on I/O and Virtualization – February 2009
  • Technology Inc.: Comments on Data De-dupe for DR – February 2009
  • SearchStorage: Comments on NetApp SMB NAS – February 2009
  • Check out the Tips, Tools and White Papers, and News pages for additional commentary, coverage and related content or events.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Recent tips, videos, articles and more

    Its been a busy year so far and there is still plenty more to do. Taking advantage of a short summer break, I’m getting caught up on some items including putting up a link to some of the recent articles, tips, reports, webcasts, videos and more that I have eluded to in recent posts. Realizing that some prefer blogs to webs to tweets to other venues, here are some links to recent articles, tips, videos, podcasts, webcasts, white papers and more that can be found on the StorageIO Tips, tools and White Papers pages.

    Recent articles, columns, tips, white papers and reports:

  • ITworld: The new green data center: From energy avoidance to energy efficiency August 2009
  • SearchSystemsChannel: Comparing I/O virtualization and virtual I/O benefits July 2009
  • SearchDisasterRecovery: Top server virtualization myths in DR and BC July 2009
  • Enterprise Storage Forum: Saving Money with Green Data Storage Technology July 2009
  • SearchSMB ATE Tips: SMB Tips and ATE by Greg Schulz
  • SearchSMB ATE Tip: Tape library storage July 2009
  • SearchSMB ATE Tip: Server-based operating systems vs. PC-based operating systems June 2009
  • SearchSMB ATE Tip: Pros/cons of block/variable block dedupe June 2009
  • FedTechAt the Ready: High-availability storage hinges on being ready for a system failure May 2009
  • Byte & Switch Part XI – Key Elements For A Green and Virtual Data Center May 2009
  • Byte & Switch Part X – Basic Steps For Building a Green and Virtual Data Center May 2009
  • InfoStor Technology Options for Green Storage: April 2009
  • Byte & Switch Part IX – I/O, I/O, Its off to Virtual Work We Go: Networks role in Virtual Data Centers April 2009
  • Byte & Switch Part VIII – Data Storage Can Become Green: There are many steps you can take April 2009
  • Byte & Switch Part VII – Server Virtualization Can Save Costs April 2009
  • Byte & Switch Part VI – Building a Habitat for Technology April 2009
  • Byte & Switch Part V – Data Center Measurement, Metrics & Capacity Planning April 2009
  • zJournal Storage & Data Management: Tips for Enabling Green and Virtual Efficient Data Management March 2009
  • Serial Storage Wire (STA): Green and SASy = Energy and Economic, Effective Storage March 2009
  • SearchSystemsChannel: FAQs: Green IT strategies for solutions providers March 2009
  • Computer Technology Review: Recent Comments on The Green and Virtual Data Center March 2009
  • Byte & Switch Part IV – Virtual Data Centers Can Promote Business Growth March 2009
  • Byte & Switch Part III – The Challenge of IT Infrastructure Resource Management March 2009
  • Byte & Switch Part II – Building an Efficient & Ecologically Friendly Data Center March 2009
  • Byte & Switch Part I – The Green Gap – Addressing Environmental & Economic Sustainability March 2009
  • Byte & Switch Green IT and the Green Gap February 2009
  • GreenerComputing: Enabling a Green and Virtual Data Center February 2009
  • Some recent videos and podcasts include:

  • bmighty.com The dark side of SMB virtualization July 2009
  • bmighty.com SMBs Are Now Virtualization’s “Sweet Spot” July 2009
  • eWeek.com Green IT is not dead, its new focus is about efficiency July 2009
  • SearchSystemsChannel FAQ: Using cloud computing services opportunities to get more business July 2009
  • SearchStorage FAQ guide – How Fibre Channel over Ethernet can combine networks July 2009
  • SearchDataCenter Business Benefits of Boosting Web hosting Efficiency June 2009
  • SearchStorageChannel Disaster recovery services for solution providers June 2009
  • The Serverside The Changing Dynamic of the Data Center April 2009
  • TechTarget Virtualization and Consolidation for Agility: Intels Xeon Processor 5500 series May 2009
  • TechTarget Virtualization and Consolidation for Agility: Intels Xeon Processor 5500 series May 2009
  • Intel Reduce Energy Usage while Increasing Business Productivity in the Data Center May 2009
  • WSRadio Closing the green gap and shifting towards an IT efficiency and productivity April 2009
  • bmighty.com July 2009
  • Check out the Tips, Tools and White Papers, and News pages for more commentary, coverage and related content or events.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Green IT Confusion Continues, Opportunities Missed!

    I continue to see those looking for fast silver bullets in the quest to be green, efficient, optimized or sustainable while addressing issues ranging from power/energy, cooling, floor-space/footprint, EH&S (environmental health & safety) not to mention recycling. Yet, I’m also continued to be  amazed by the focus and emphasis around reduce as in reduce your capacity and your performance or processing capabilities in the form of consolidation or aggregation along with energy avoidance which for some is applicable.

    However, there is also the other side of the tale which is shifting from avoidance to becoming more efficient, that is doing more with what you have or with less while boosting productivity. For example, having a server or processor that can do more work in the same or smaller physical footprint drawing the same or less energy and requiring less cooling is a form of reducing overall impact yet boosting productivity. The same can be done with data and I/O networks, storage and even software.

    Similar to automobiles after the 1970s oil and energy crisis, the focus was on reduction, conservation and avoidance as the form of being efficient. Over time, this approach gave way to levering more efficient engines and vehicles that boosted the MPG city and highway, change in driving or usage habits, awareness of issues including applicable metrics and energy costs, as well as the continuing quest for alternative fuels.

    This is no different than what is happening with the IT organizations or compute focused entities in that there has been an initial focus of avoidance to meet short term tactical requirements, not to mention all of the green hype of a few years ago. Today there is a shift taking place towards efficiency and awareness that optimization and efficiency is more than consolidation, that it also includes boosting productivity as part of achieving reduced energy and cooling demands.

    How this can be done is to leverage multiple different techniques including new servers with processors that have intelligent power management (IPM) also known as adaptive voltage scaling (AVS) or other marketing terms enabling variable performance and energy consumption. For example, vary clock cycles and turn on cores when needed, then to turn off cores, slow clock speed down when there is less work to be done. Likewise there are improvements with cooling closer to the heat source ranging from leveraging inert liquid cooling inside the cabinet of computers to surface attached cooling to emerging micro cooling located inside silicon. There is a fascination with using virtualization to consolidate and reduce servers that are underutilized, which again is applicable for some environments and applications.

    However not all servers including many that are underutilized lend themselves to being consolidated for various reasons including quality of service (QoS) or performance, security, vendor support or software compatibility, politics or finance among others. This however does not mean that they cannot be virtualized, it more than likely mean that they cannot be consolidated. There is a common myth that virtualization equals consolidation and vice versa, however virtualization can also be used for abstraction, transparency, emulation and enabling agility including support for load-balancing, scale-up and scale-out performance oriented clustering among other uses. Thus there is another side of virtualization and that is to achieve   efficiency, life beyond consolidation.

    Needless to say there are many more technologies and techniques to address various issues now along with those that are emerging. The good news in all of this is the growing awareness that there are many different faces or facets of being green. That green wash and green hype may be on the endangered species list, that green means more than reducing carbon footprints or recycling or energy avoidance. That green is really about shifting and becoming more efficient, more optimized to support more processing, more work in a cost effective manner to sustain growth on a go forward basis. For high performance compute (HPC) or other large scale IT organizations, there is a notion that small improvements on a large broad scale have significant impact.

    Some organizations are in pursuit of technologies of solutions that promise significant saving ratios over small sets or instances, solutions that provide  smaller reduction or savings over a larger basis can prove to be more effective. For example, if power is a concern, powering down servers or storage that promises 85-100% savings might only be applicable to less than 5% of the devices. However, if 85-100% of the devices can be upgraded to newer models that boost productivity by 5-15% (or more) in the same or smaller footprint, using 5-15% (or more) less power, the results add up quickly. Think of it this way, a 1% saving for an environment using 1,000 kilo watt hour (kWh) or 1mWh of energy is a savings of 10kWh. The point being that for large environments, don’t forget to look at small savings that apply to a large installed base that then add up to big benefits.

    The net result is that one can pursue being green or being perceived as being green which can have a high cost, or, can pursue various efficiency that help the overall organization by boosting productivity, helping the top and bottom line, doing more in a smaller footprint and guess what, the result is not only economic, it’s also environmental positive. Thus, the byproduct of shifting towards efficiency (and not just avoidance) is to become green!

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    Mirror mirror on the wall, who’s the greenest of them all?

    If you subscribe to the notion that Green IT is all about carbon footprints, you may be missing out on some real opportunities to go green. After all, carbon is part of the green movement, there are many other aspects including supply chain, efficiency, sustainability in addition to recycling, not to mention optimizing power, cooling footprints in order to do more work in a productive manner.

    So who is the greenest of them all? Could it be Brocade, CA, Cisco, EMC, Hitachi, IBM, Intel, LSI, Microsoft, NetApp, Oracle, Symantec, VMware or 3PAR? What about the cloud crowd or perhaps one of the industry trade groups such as Green grid, SNIA GSI, Climate Savers Computing or Carbon disclosure project perhaps among others?

    You might be surprised, now granted, this list is for consumer products. However, given their broad adoption, and looking at Green as more than carbon impact, and with the EPA implanting Energy Star for Servers and now Energy Star for storage in the works, not to mention factoring in the green supply chain, have a look here.

    Here’s an interesting read about how the Internet is causing global warming. How ironic, given Al Gore’s carbon crusade, and the folk-lore claim about  (or mistaken have claimed) to have invented the Internet, no wonder he has been able to cash-in and transform Green to Gold.

    For those interested in saving money with efficient and optimized storage (e.g. the new Green) to boost productivity, here’s an article to check out.

    Ok, that’s enough "Green" fun for now.

    Cheers gs

    Clarifying Clustered Storage Confusion

    Clustered storage can be iSCSI, Fibre Channel block based or NAS (NFS or CIFS or proprietary file system) file system based. Clustered storage can also be found in virtual tape library (VTL) including dedupe solutions along with other storage solutions such as those for archiving, cloud, medical or other specialized grids among others.

    Recently in the IT and data storage specific industry, there has been a flurry of merger and acquisition (M&A) (Here and here), new product enhancement or announcement activity around clustered storage. For example, HP buying clustered file system vendor IBRIX complimenting their previous acquisition of another clustered file system vendor (PolyServe) a few years ago, or, of iSCSI block clustered storage software vendor LeftHand earlier this year. Another recent acquisition is that of LSI buying clustered NAS vendor ONstor, not to mention Dell buying iSCSI block clustered storage vendor EqualLogic about a year and half ago, not to mention other vendor acquisitions or announcements involving storage and clustering.

    Where the confusion enters into play is the term cluster which means many things to different people, and even more so when clustered storage is combined with NAS or file based storage. For example, clustered NAS may infer a clustered file system when in reality a solution may only be multiple NAS filers, NAS heads, controllers or storage processors configured for availability or failover.

    What this means is that a NFS or CIFS file system may only be active on one node at a time, however in the event of a failover, the file system shifts from one NAS hardware device (e.g. NAS head or filer) to another. On the other hand, a clustered file system enables a NFS or CIFS or other file system to be active on multiple nodes (e.g. NAS heads, controllers, etc.) concurrently. The concurrent access may be for small random reads and writes for example supporting a popular website or file serving application, or, it may be for parallel reads or writes to a large sequential file.

    Clustered storage is no longer exclusive to the confines of high-performance sequential and parallel scientific computing or ultra large environments. Small files and I/O (read or write), including meta-data information, are also being supported by a new generation of multipurpose, flexible, clustered storage solutions that can be tailored to support different applications workloads.

    There are many different types of clustered and bulk storage systems. Clustered storage solutions may be block (iSCSI or Fibre Channel), NAS or file serving, virtual tape library (VTL), or archiving and object-or content-addressable storage. Clustered storage in general is similar to using clustered servers, providing scale beyond the limits of a single traditional system—scale for performance, scale for availability, and scale for capacity and to enable growth in a modular fashion, adding performance and intelligence capabilities along with capacity.

    For smaller environments, clustered storage enables modular pay-as-you-grow capabilities to address specific performance or capacity needs. For larger environments, clustered storage enables growth beyond the limits of a single storage system to meet performance, capacity, or availability needs.

    Applications that lend themselves to clustered and bulk storage solutions include:

    • Unstructured data files, including spreadsheets, PDFs, slide decks, and other documents
    • Email systems, including Microsoft Exchange Personal (.PST) files stored on file servers
    • Users’ home directories and online file storage for documents and multimedia
    • Web-based managed service providers for online data storage, backup, and restore
    • Rich media data delivery, hosting, and social networking Internet sites
    • Media and entertainment creation, including animation rendering and post processing
    • High-performance databases such as Oracle with NFS direct I/O
    • Financial services and telecommunications, transportation, logistics, and manufacturing
    • Project-oriented development, simulation, and energy exploration
    • Low-cost, high-performance caching for transient and look-up or reference data
    • Real-time performance including fraud detection and electronic surveillance
    • Life sciences, chemical research, and computer-aided design

    Clustered storage solutions go beyond meeting the basic requirements of supporting large sequential parallel or concurrent file access. Clustered storage systems can also support random access of small files for highly concurrent online and other applications. Scalable and flexible clustered file servers that leverage commonly deployed servers, networking, and storage technologies are well suited for new and emerging applications, including bulk storage of online unstructured data, cloud services, and multimedia, where extreme scaling of performance (IOPS or bandwidth), low latency, storage capacity, and flexibility at a low cost are needed.

    The bandwidth-intensive and parallel-access performance characteristics associated with clustered storage are generally known; what is not so commonly known is the breakthrough to support small and random IOPS associated with database, email, general-purpose file serving, home directories, and meta-data look-up (Figure 1). Note that a clustered storage system, and in particular, a clustered NAS may or may not include a clustered file system.

    Clustered Storage Model: Source The Green and Virtual Data Center (CRC)
    Figure 1 – Generic clustered storage model (Courtesy “The Green and Virtual Data Center  (CRC)”

    More nodes, ports, memory, and disks do not guarantee more performance for applications. Performance depends on how those resources are deployed and how the storage management software enables those resources to avoid bottlenecks. For some clustered NAS and storage systems, more nodes are required to compensate for overhead or performance congestion when processing diverse application workloads. Other things to consider include support for industry-standard interfaces, protocols, and technologies.

    Scalable and flexible clustered file server and storage systems provide the potential to leverage the inherent processing capabilities of constantly improving underlying hardware platforms. For example, software-based clustered storage systems that do not rely on proprietary hardware can be deployed on industry-standard high-density servers and blade centers and utilizes third-party internal or external storage.

    Clustered storage is no longer exclusive to niche applications or scientific and high-performance computing environments. Organizations of all sizes can benefit from ultra scalable, flexible, clustered NAS storage that supports application performance needs from small random I/O to meta-data lookup and large-stream sequential I/O that scales with stability to grow with business and application needs.

    Additional considerations for clustered NAS storage solutions include the following.

    • Can memory, processors, and I/O devices be varied to meet application needs?
    • Is there support for large file systems supporting many small files as well as large files?
    • What is the performance for small random IOPS and bandwidth for large sequential I/O?
    • How is performance enabled across different application in the same cluster instance?
    • Are I/O requests, including meta-data look-up, funneled through a single node?
    • How does a solution scale as the number of nodes and storage devices is increased?
    • How disruptive and time-consuming is adding new or replacing existing storage?
    • Is proprietary hardware needed, or can industry-standard servers and storage be used?
    • What data management features, including load balancing and data protection, exists?
    • What storage interface can be used: SAS, SATA, iSCSI, or Fibre Channel?
    • What types of storage devices are supported: SSD, SAS, Fibre Channel, or SATA disks?

    As with most storage systems, it is not the total number of hard disk drives (HDDs), the quantity and speed of tiered-access I/O connectivity, the types and speeds of the processors, or even the amount of cache memory that determines performance. The performance differentiator is how a manufacturer combines the various components to create a solution that delivers a given level of performance with lower power consumption.

    To avoid performance surprises, be leery of performance claims based solely on speed and quantity of HDDs or the speed and number of ports, processors and memory. How the resources are deployed and how the storage management software enables those resources to avoid bottlenecks are more important. For some clustered NAS and storage systems, more nodes are required to compensate for overhead or performance congestion.

    Learn more about clustered storage (block, file, VTL/dedupe, archive), clustered NAS, clustered file system, grids and cloud storage among other topics in the following links:

    "The Many faces of NAS – Which is appropriate for you?"

    Article: Clarifying Storage Cluster Confusion
    Presentation: Clustered Storage: “From SMB, to Scientific, to File Serving, to Commercial, Social Networking and Web 2.0”
    Video Interview: How to Scale Data Storage Systems with Clustering
    Guidelines for controlling clustering
    The benefits of clustered storage

    Along with other material on the StorageIO Tips and Tools or portfolio archive or events pages.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    Worried about IT M&A, here come the new startups!

    Storage I/O trends

    Late last year , I did a post (see here) countering the notion that there is a lack of innovation in IT and specifically around data storage. Recently I did a post about a Funeral for Friend, not to mention yesterdays post about Summer marriages.

    For those who are concerned about lack of innovation, or, that consolidation will result in just a few big vendors, here’s some food for thought. Those big vendors in addition to growing via internal organic growth, also grow by buying or merging with other vendors. Those other vendors emerge as startups, some grow, blossom and are bought, some make a decent business on their own, some are looking to be bought, some need to be bought, some will see fire sales, liquidation or simply closing their doors and perhaps re-launching as a new company.

    With all the M&A activity currently that has taken place, and I’m sure (speculation only ;) ) that there will be plenty more, here’s a short and far from comprehensive list of some startups or companies you may not have heard of yet. There are additional ones who are still in deep stealth, some on the list are still in stealth, yet talking and letting information trickle out, thus only non-NDA information is being shown here. In other words, you can find out about these via publicly available information and sources.

    Something that I have noticed and talked with others in the industry about is that this generation of startups, at least for now are taking a far more low-key approach to their launches than in the past. Gone at least for now are the Dot COM era over the top announcements in some cases before there was even a product or shipping for actual customer production deployment scenario. This crop or corps of startups are taking their time leveraging the current economic situation to further incubate their technologies and go to market strategies, not to mention minimizing the amount of over the top VC funding we have seen in the past. Some of these may not appear to be storage related and that would be correct. This list includes those associated with data infrastructure technolgies from servers, to storage to networking, hardware, software and services among othes as a common theme.

    Disclosure Notice: None of these companies mentioned are nor have ever been clients of StorageIO. Why do I mention this, why not!

    Balesio – File compression solutions
    Box.net – Internet/web/cloud storage service with high availability and backup
    Cirrustore – Backup data protection tools
    Dataslide – Hard rectangular disk (HRD)
    Enclarity – Healthcare CRM and analysis tools
    Enstratus – Amazon cloud computing management tools
    Exludas – Multi core optimize
    Firescope – CMDB data solutions
    Greenbytes – ZFS based storage management solutions
    Likewise – Open backup software for macs/linux/windows
    Liquidcomputing – High density servers
    Maxiscale – Web infrastructure (Stealth)
    Metalogix – Archiving solutions
    Neptuny – Capacity Planning
    Netronome – Network and I/O optimization technology
    Newboundary – IT policy management and IRM tools
    Nexenta ZFS – based storage management solutions
    Pergamumsystems – Archive solutions (Stealth)
    Pranah – SMB Storage vendor formerly known as Marner
    Procedo – Archiving and migration solutions
    Rebit – Backup and data protection solutions
    Rightscale – Amazon cloud computing management tools
    Rmsource – Cloud backup solutions
    RNAnetworks – Virtual memory management solutions
    Scale Computing – Clustered storage management software
    ScaleMP – Multi-core virtualization for scale out
    SiberSystems – Goodsync data protection solutions
    Sparebackup – Backup data protection solutions
    StorageFusion – Storage resource analysis
    Storspeed – NAS/NFS optimization solutions (Stealth)
    Sugarsync – Backup and data protection solutions
    Surgient – Cloud computing solutions
    Synology – SMB storage solutions
    TwinStrata – BC/DR analysis and assessment tools
    Vadium – Security and encryption tools
    Vembu – Backup data protection tools
    Versant – Object database management solutions
    Vipre – Security, data loss, data leak prevention
    VirtenSys – Virtual I/O and I/O virtualization (IOV)
    Vizrt – Video management software tools
    WhipTail – Flash SSD solutions
    Xenos – Archive and data footprint reduction solutions

    Links to the above along with many other companies including manufactures and vars can be found on the Interesting Links page at StorageIO.

    Food for thought for your summer technology picnic fun.

    Nuf said for now.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

    Summer Weddings: EMC+Datadomain and HP+IBRIX

    Storage I/O trends

    Are you friend or family of the bride or groom?

    Here’s comes the bride! (Audio)

    That’s a question me and Mrs. Schulz were asked recently when we attended a wedding.

    Summer months particularly June and August are known as wedding months (Hmmm, more merger & acquisition activity to come?). Summer is a nice time of the year for marriages at least in the U.S. and how ironic that we have already seen two well publicized IT data storage industry unions in the past couple of weeks, not to mention other smaller less publicized ones.

    In one case, the California based bride (Datadomain-DDUP) had two courtiers (Massachusetts based EMC and California based NetApp, plus rumors of others). Fortunately one of those had a prenuptial that earned them a cool $57 million for their efforts (NetApp-NTAP) when EMC won the bride. Read more including some of my comments and perspectives among others about EMC, NTAP and DDUP here and here.

    Yesterday, on a mid-July Friday, when things are normally quiet, in true wedding industry forum, news was released (here and here) that California based HP announced that it had bought Massachusetts based data and storage management software vendor IBRIX.

    That’s a lot of activity involving California and Massachusetts in the past couple of weeks, not to mention the tornado sightings in the vicinity of EMCs Hopington Massachusetts headquarters coincidently around the same time the marriage to DDUP was formerly announced! What’s’ next, Aerosmith is out on tour, perhaps the Del Fuegos or Boston will perform at one of these wedding parties?

    Within the data storage industry, publicly traded Datadomain (DDUP) is fairly well known to many for their role in helping to popularize the data footprint impact reduction technique refereed to as de-duplication (e.g. normalization, commonality factoring, intelligent compression, etc.). Adding to the awareness of DDUP was the recent highly public courtship with EMC eventually out-bidding NTAP with a dowry of about $2.1B USD. That type of press coverage and monetary amounts might normally be expected for the likes of a Madonna, Brittney Spears, Michael Jackson-RIP, Paris Hilton, Elizabeth Taylor or other celebrity unions covered by paparazzi with a similar number of attorneys involved.

    On the other hand, IBRIX while known to some, is a lessor known entity compared to DDUP having taken a lower profile than even some of their close competitors. However for those who have been following and covering the clustered storage market (see here, here, here, here, here, here, here, here and here ), IBRIX is a well known entity.

    IBRIX also has had ties to EMC having been involved in a pre-mari age affair with an reseller arrangement along with being "rumored" ;) to have been involved with ATMOS cloud or policy based storage solution formerly known as "Hulk". IBRIX has also quietly been involved with others like Dell as well as HP in similar to EMC reseller arrangements. Where IBRIX has been positioned is to address high performance, scale out parallel or concurrent clustered file system needs, both big and small I/O, sequential and random data storage and access. For example, in the media/entertainment and other industries along with enabling large Internet providers a bulk (low cost, high capacity) scale-out NAS (NFS & CIFS) option.

    One of the reasons that IBRIX has been involved with the likes of EMC, Dell and HP among others is that unlike other vendors such as BlueArc, the once high-flying Isilon, NetApp, Onstor or Panasas, not to mention EMC Cellera NAS , is that those solutions are all bundled with proprietary hardware while IBRIX is software based. Where IBRIX Fusion fits is to enable NAS storage solutions using industry standard hardware (servers and storage) that are capable of being configured for both high performance compute (HPC) along with for low-cost general purpose bulk storage to support Web 2.0, social networking, home directories or on-line archives.

    Consequently, and HP or Dell who just happen to sell servers, have had the ability of meeting large scale out and scale up NAS file serving applications by re-selling IBRIX installed on their servers or blade servers with either their own entry to mid-range lower cost, high performance and high capacity storage along with that of 3rd party vendors.

    Ironically one of IBRIX’s competitors in the software NAS solution market was and remains PolyServe, software that HP acquired a couple of years ago to create their own scale out NAS solution (e.g. EFS). Other software based solutions include among others Lustre (Sun), CXFS (SGI), EMC ATMOS (I’m sure some will argue this is not scale out or NAS, will leave it at that for now) ;) not to mention those from IBM, Microsoft, Quantum (also re-sold by HP) or Symantec.

    What does HP get with IBRIX?

    Simple, the ability to own the IP (intellectual proprietary) that one of their competitors had been "rumored" to have been working with at one point, IP that their competitors had been reselling like themselves.

    Thus HP gets more software IP that can and has been sold along with their hardware such as the Proliant servers and blade servers giving their customers choice, similar to what HP and other vendors do with their open servers. For example, HP had the ExDS9000 extreme storage system built on a blade server with high density, low cost, high capacity HP storage (e.g. HP Modular Disk System 600, HP MSA or even EVA).

    This makes for a nice solution for bulk on-line and near-line storage applications where the emphasis is not as much on performance, rather massive scalability for storing on-line documents, archives, videos, images and other unstructured content which is where there is a lot of growth activity. The challenge is that the ExDS9x00 has only been available with the HP PolyServe software which works good for some environments, yet, for others, the clustered file system scale out capabilities of IBRIX were deployed.

    With the addition of IBRIX, HP now should be able to provide their customers and prospects the choice of software to meet specific needs while maintaining an HP footprint, that is both hardware, software and services. HP has several different storage software stacks that they now own (e.g. Lefthand for clustered iSCSI, PolyServe for NFS/CIFS NAS, IBRIX for Clustered File system scale out NAS) not to mention those that it OEMS including among others Bycast (Medical Archive System) that is also OEM’d by IBM as their Medical Grid combined with IBM SOFS, Quantum StorNext and Microsoft Windows Storage Server and Sepaton (VTL and Dedupe) to name a few.

    Do I think this was a good move by HP?

    Yes as it gives them control over IP that they had been reselling as had some of their competitors who left IBRIX to HP to grab up. HP now has the IP which they can package with their hardware similar to how they have been doing, and giving customers choices to align the right hardware and software technology to the task at hand.

    Whether it be Bycast for medical archiving, PolyServe or IBRIX for scale out NAS, Lefthand for clustered iSCSI, Sepaton for VTL and dedupe, Microsoft, Quantum StorNext for shared block storage serving or any of the other software packages HP offers with their industry standard servers, the customer has options.

    For IBRIX customers and prospects, this move will give them a boost in a confidence that their decisions and investments are safe.

    Ironically, vendors like Symantec with their Scaleable File Serving (SFS) clustered NAS solution that is also software based and runs on anyone’s open servers including those from HP gets a potential shot in the arm with HP validating the model and approach for bulk-storage and clustered NAS (Oh Mr. Salem, Mr. Dell is holding on Line 1, Mr. Chambers is on line 2 and Mr. Ellison on line 3 ;) )

    Who’s going to be at the alter next? IMHO, I would keep an eye on (and this all just pure speculation) Bycast, Symantec, EMLX (Broadcom was a wake up call), Quantum, Sepaton, STEC, StorMagic, or ACS, maybe even 3PAR among other possibilities (think outside of the lines). I would not rule out a major game changer such as someone buying NetApp or the likes of an HP buying an EMC or Oracle buying a CSC, maybe even a CSCO buying someone like NTAP, how about Oracle buying NTAP and putting some attorneys out of work, not to mention, who will MSFT hook up with? Anything is possible as we have seen and traditional M&A wisdom is out the window.

    Have fun at the next wedding you attend, go easy on the cake and wedding punch, especially if you will be doing any dancing (please, no You tube videos of the chicken dance) and be careful throwing rice or other items.

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

    Green Storage is Alive and Well: ENERGY STAR Enterprise Storage Stakeholder Meeting Details

    While Green hype and green washing may be on the endangered species list if not already extinct, there are many things taking place to shift the focus from talking about being green to enabling and leveraging efficiency and optimization to boost productivity and enable business sustainability.

    The industry has seen and is seeing the shift from the initial green hype cycle of a few years ago to the more recent trough of disillusionment (or here) typically found with a post technology or trend hangover, to the current re-emergence, and growing awareness of the many different faces and facets of being green.

    Granted there has been some recent activity by the U.S. government to add new climate control legislation (e.g. HR2454 – Waxman/Markey) to build on previous clean air acts of the 1990s as well as those dating back to the 1970s and earlier.

    While the green gap (or here) still exists with confusion by IT organizations that Green is only Green if and only if it is about reducing Carbon footprints as opposed to the realization that there are many different faces or facets of being Green and efficient. For example, there is also a growing awareness that addressing power, cooling, floor-space or footprint to enable sustained business growth as well as enabling next generation virtual, cloud as well as traditional forms of IT service ennablement has both economic and business benefits. That is, determining energy usage, shifting from energy avoidance to expanding and supporting energy efficiency initiatives along with boosting productivity, doing more with what you have, fitting into and growing within current or future constraints on available power, cooling, footprint/floorpsace, budget or manpower constraints while improving on service delivery to remain competitive. (Learn more in "The Green and Virtual Data Center" (CRC) )
    The Green and Virtual Data Center Book

    Regardless of if you are a eco-tech warrior or not, learning about and then closing the Green gap and how shifting a focus towards efficiency has both business economic and environmental benefits and helps to break down some of the perceptions about what Green is or is not.

    One such activity is the U.S. EPA Energy Star program which is about as much energy avoidance as it is about energy efficiency You might be familiar with Energy Star logos on various consumer products around your home or office as well as for laptops, notebooks, desktop and workstations. Recently EPA released a new standard specification for Energy Star for Servers and is now currently working on one for enterprise storage. As part of the initiative, stakeholders or those with an interest in data storage are invited to participate in upcoming EPA working sessions to provide feedback and input on what is important to you.

    US EPA Energy Star wants and needs you!US EPA Energy Star Logo

    Here’s the message received from the EPA via their mailing list this past week (in italics below):

    Dear Enterprise Storage Stakeholder or Other Interested Party:

    Provided below are additional details regarding the ENERGY STAR® Enterprise Storage Stakeholder Meeting scheduled for Monday, July 20, 2009 in San Jose, CA.  The U.S. Environmental Protection Agency (EPA) plans to use this opportunity to review feedback on the ENERGY STAR Specification Framework document and discuss initial plans for a Draft 1 specification. A conference call line will be provided to stakeholders who are unable to participate in person.

    Date: Monday, July 20, 2009
    Time: 11:00 AM to 4:00 PM Pacific Time (lunch will be provided)
    Location: The Sainte Claire Hotel, 302 South Market St., San Jose, CA 95113, 408.295.2000, www.thesainteclaire.com
    Conference Call Phone: Provided with meeting registration

    EPA would like to thank the Storage Networking Industry Association (SNIA) for providing lunch, refreshments, and logistical support for the ENERGY STAR stakeholder meeting.

    For the convenience of meeting attendees, this event is being held in conjunction with the SNIA Technical Symposium being held July 20-23, 2009.

    For more information on this event visit: ;

    The Sainte Claire Hotel is offering a special room rate of $149/night for participants in the ENERGY STAR Stakeholder Meeting.  Rooms can be booked by following the link to the SNIA Technical Symposium Web site.

    Please note: Whether you plan to attend in person or via conference call, you must RSVP to storage@energystar.gov no later than Monday, July 13, 2009. Conference call information and a copy of presentation materials will be distributed to all registered attendees in advance of the meeting.

    As a reminder, stakeholders are encouraged to submit feedback on the ENERGY STAR Enterprise Storage Specification Framework to storage@energystar.gov no later than this Friday, July 3, 2009.

    The latest program documentation is available for download at www.energystar.gov/newspecs.

    If you have any questions please contact Steve Pantano, ICF International, at spantano@icfi.com or Andrew Fanara, US EPA, at fanara.andrew@epa.gov.

    Thank you for your continued support of ENERGY STAR!

    Learn more at www.energystar.gov

    Ok, nuff said.

    Cheers gs

    Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved