Industry trends and perspectives: Ray Lucchesi on Storage and SNW

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This is the sixth (here is the first, second, third, fourth and fifth) in a series of StorageIO industry trends and perspective audio blog and pod cast discussions from Storage Networking World (SNW) Fall 2012 in Santa Clara California.

StorageIO industry trends cloud, virtualization and big data

Given how at conference conversations tend to occur in the hallways, lobbies and bar areas of venues, what better place to have candid conversations with people from throughout the industry, some you know, some you will get to know better.

In this episode, my co-host Bruce Rave aka Bruce Ravid of Ravid and Associates (twitter @brucerave) meets up with Ray Lucchesi (@RayLucchesi) of Silverton Consulting and Ray on storage blog in the Santa Clara Hyatt (event venue) lobby bar area. Our conversation covers past and present SNWs along with other industry conferences, shows and events, along with social networking, technology, being a soccer dad with teenage kids who are aspiring actors and more.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Ray, Bruce and myself.

StorageIO podcast

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts from SNW and other upcoming events. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at StorageIO.com and StorageIOblog.com.

Enjoy listening to Ray on storage and SNW from the Fall SNW 2012 pod cast.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Industry trends and perspectives: Learning with Leo Leger of SNIA

This is the fifth (here is the first, second, third and fourth ) in a series of StorageIO industry trends and perspective audio blog and pod cast discussions from Storage Networking World (SNW) Fall 2012 in Santa Clara California.

StorageIO industry trends cloud, virtualization and big data

In this episode, while I’m on a plane flying home above the clouds, my co-host Bruce Rave aka Bruce Ravid of Ravid and Associates (twitter @brucerave) meets up with SNIA executive director Leo Leger. Some of you may know or know of Leo, for those who do not, he is the person behind the scenes that puts SNW together as well as coordinates many other SNIA activities and events in conjunction with chair Wayne Adams (aka listen to Waynes World here) and other SNIA members and staff.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Leo and Bruce.

StorageIO podcast

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts from SNW and other upcoming events. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at StorageIO.com, StorageIOblog.com and StorageIO.tv.

Enjoy listening to learning Leo Leger from the Fall SNW 2012 pod cast.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Industry trends and perspectives: Meeting up with Marty Foltyn of SNIA

This is the fourth (here is the first, second and third) in a series of StorageIO industry trends and perspective audio blog and pod cast discussions from Storage Networking World (SNW) Fall 2012 in Santa Clara California.

StorageIO industry trends cloud, virtualization and big data

Given how at conference conversations tend to occur in the hallways, lobbies and bar areas of venues, what better place to have candid conversations with people from throughout the industry, some you know, some you will get to know better.

In this episode, while I’m on a plane flying home above the clouds, my co-host Bruce Rave aka Bruce Ravid of Ravid and Associates (twitter @brucerave) meets up with Marty Foltyn (@martyfoltyn) of SNIA Hands On Lab (HOL).

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Marty and Bruce.

StorageIO podcast

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts from SNW and other upcoming events.

Enjoy listening to meeting up with Marty Foltyn from the Fall SNW 2012 pod cast.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Industry trends and perspectives: Catching up with Quantum CTE David Chapa

This is the third (here is the first and the second) in a series of StorageIO industry trends and perspective audio blog and pod cast discussions from Storage Networking World (SNW) Fall 2012 in Santa Clara California.

StorageIO industry trends cloud, virtualization and big data

Given how at conference conversations tend to occur in the hallways, lobbies and bar areas of venues, what better place to have candid conversations with people from throughout the industry, some you know, some you will get to know better.

In this episode, I’m joined by my co-host Bruce Rave aka Bruce Ravid of Ravid & Associates (twitter @brucerave) as we catch up and visit with David Chapa (@davidchapa) Chief Technology Evangelist (CTE) of Quantum Corporation (@quantumcorp) in the Santa Clara Hyatt (event venue) lobby bar area. Disclosure note, Quantum has in the past been a client of StorageIO.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with David and Bruce. Our conversations covers SNW, evolution and transformation of Quantum, global travels in and around the clouds, big data myths and realities, monetizing and transforming data into information, using big data to drive diapers and beer sales, people and data living longer as well as getting larger, managing your diet and data footprint, rethinking and modernizing data protection among other topics.

StorageIO podcast

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts from SNW and other upcoming events.

Enjoy listening to catching up with David Chapa from the Fall SNW 2012 pod cast.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Industry trends and perspectives: Chatting with Karl Chen at SNW 2012

This is the second (here is the first SNW 2012 Waynes World) in a series of StorageIO industry trends and perspective audio blog and pod cast about Storage Networking World (SNW) Fall 2012 in Santa Clara California.

StorageIO industry trends cloud, virtualization and big data

Given how at conference conversations tend to occur in the hallways, lobbies and bar areas of venues, what better place to have candid conversations with people from throughout the industry, some you know, some you will get to know better.

In this episode, I’m joined by my co-host Bruce Rave aka Bruce Ravid of Ravid & Associates as we catch up and visit with Chief Marketing Officer (CMO) of Starboard Storage Systems Karl Chen in the Santa Clara Hyatt (event venue) lobby bar area.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Karl and Bruce. Our conversations covers SNW, VMworld, Americas Cup Yacht racing, storage technology and networking with people during these events.

StorageIO podcast

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts from SNW and other upcoming events.

Enjoy listening to catching up with Karl Chen from the Fall SNW 2012 pod cast.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

RAID and IOPS and IO observations

Storage I/O trends

There are at least two different meanings for IOPs, which for those not familiar with the information technology (IT) and data storage meaning is Input/output Operations Per second (e.g. data movement activity). Another meaning for IOP that is the international organization for a participatory society (iopsociety.org), and their fundraising activity found here.

I recently came across a piece (here and here) talking about RAID and IOPs that had some interesting points; however, some generalizations could use some more comments. One of the interesting comments and assertions is that RAID writes increase with the number of drives in the parity scheme. Granted the specific implementation and configuration could result in an it depends type response.

StorageIO industry trends cloud, virtualization and big data

Here are some more perspectives to the piece (here and here) as the sites comments seem to be restricted.

Keep in mind that such as with RAID 5 (or 6) performance, your IO size will have a bearing on if you are doing those extra back-end IOs. For example if you are writing a 32KB item that is accomplished by a single front-end IO from an applications server, and your storage system, appliance, adapter, software implementing and performing the RAID (or erasure coding for that matter) has a chunk size of say 8KB (e.g. the amount of data written to each back-end drive). Then a 5 drive R5 (e.g. 4+1) would in fact have five back-end IOPS (32KB / 8KB = 4 + 1 (8KB Parity)).

StorageIO industry trends cloud, virtualization and big data

Otoh of the front end IOP were only 16KB (using whole numbers for simplicity, otherwise round-up), in the case of a write, there would be three back-end writes with the R5 (e.g. 2 + 1). Keep in mind the controller/software managing the RAID would (or should) try to schedule back-end IO with cache, read-head, write-behind, write-back, other forms of optimization etc.

In the piece (here and here), a good point is the understanding and factoring in IOPS is important, as is also latency or response time in addition to bandwidth or throughput, along with availability, they are all inter-related.

Also very important is to keep in mind the size of the IOP, read and write, random, sequential etc.

RAID along with erasure coding is a balancing act between performance, availability, space capacity and economics aligned to different application needs.

RAID 0 (R0) actually has a big impact on performance, no penalty on writes; however, it has no availability protection benefit and in fact can be a single point of failure (e.g. loss of a HDD or SSD) impacts the entire R0 group. However, for static items, or items that are being journaled and protected on some other medium/RAID/protection scheme, R0 is used more than people realize for scratch/buffer/transient/read cache types of applications. Keep in mind that it is a balance of all performance and capacity with the exposure of no availability as opposed to other approaches. Thus, do not be scared of R0, however also do not get burned or hurt with it either, treat it with respect and can be effective for something’s.

Also mentioned in the piece was that SSD based servers will perform vastly better than SATA or SAS based ones. I am assuming that the authors meant to say better than SAS or SATA DAS based HDDs?

Storage I/O trends

Keep in mind that unless you are using a PCIe nand flash SSD card as a target or cache or RAID card, most SSD drives today are either SAS or SATA (being the more common) along with moving from 3Gb SAS or SATA to 6Gb SAS & SATA.

Also while HDD and SSDs can do a given number of reads or writes per second, those will vary based on the size of the IO, read, write, random, sequential. However what can have the biggest impact and where I have seen too many people or environments get into a performance jam is when assuming that those IOP numbers per HDD or SSD are a given. For example assuming that 100-140, IOPs (regardless of size, type, etc.) can be achieved as a limiting factor is the type of interface and controller/adapter being used.

I have seen fast HDDs and SSDs deliver sub-par performance or not meeting expectations fast interfaces such as iSCSI/SAS/SATA/FC/FCoE/IBA or other interfaces due to bottlenecks in the adapter card, storage system / appliance / controller / software. In some cases you may see more effective IOPs or reads, writes or both, while on other implementations you may see lower than expected due to internal implementation bottlenecks or architectural designs. Hint, watch out for solutions where the vendor tries to blame poor performance on the access network (e.g. SAS, iSCSI, FC, etc.) particular if you know that those are not bottlenecks.

Here are some related content:
Are Hard Disk Drives (HDDs) getting too big?
How can direct attached storage (DAS) make a comeback if it never left?
EMC VFCache re spinning SSD and intelligent caching
SSD and Green IT moving beyond green washing
Optimize Data Storage for Performance and Capacity Efficiency
Is SSD dead? No, however some vendors might be
RAID Relevance Revisited
Industry Trends and Perspectives: RAID Rebuild Rates
What is the best kind of IO? The one you do not have to do
More storage and IO metrics that matter
IBM buys flash solid state device (SSD) industry veteran TMS

In terms of fund-raising, if you feel so compelled, send a gift, donation, sponsorship, project, buy some books, piece of work, assignment, research project, speaking, keynote, web cast, video or seminar event my way and just like professional fund-raisers, or IOPS vendors, StorageIO accept visa, Master Card, American express, Pay Pal, check and traditional POs.

As for this site and comments, outside of those caught in the spam trap, courteous perspectives and discussions are welcome.

Ok, nuff said.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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Does Dell have a cloudy cloud strategy story (Part II)?

StorageIO industry trends cloud, virtualization and big data

This is the second of two posts (here is the first post) that are part of ongoing industry trends and perspectives cloud conversations series that looks at Dell and their cloud strategy story.

So what does the first post have to do with Dell having a cloudy cloud strategy story?

Simple, there have been some rather low-key, almost quiet or muddled announcements (also here, here and here) about Dell and Nirvanix collaborating around public cloud storage. Keep in mind that Nirvanix and IBM not too long ago also announced a partnership that some jumped to the conclusion that big blue was about to buy the startup vendor, even though IBM already has other cloud and storage as a service, or backup as a service and DR as a service offerings, what the heck, the more the merrier for big blue?

Dell image

What about Dell and their partnership with Nirvanix, (more on that in the first post) did somebody jump the gun, or jump the shark?

Is Dell trying to walk the tightrope between being a supplier to major cloud providers while carefully moving into the cloud services market themselves, or are they simply addressing point customer situation or opportunities, at least for the time being?

Alternatively, is this nothing more than Dell establishing another partnership with a technology partner who also happens to be in the services business, similar to what Dell is doing with OpenStack and others?

OpenStack image for cloud and virtual data storage networking

IMHO Dell has some of the pieces and partnerships and could be a strong contender in the SMB and SME private cloud space, along with VDI and related areas with their Citrix, Microsoft and VMware partnerships. This is also also leveraging their servers and, storage, software, networking and other solutions to supply service providers.

The rest comes down to what markets or areas of focus does Dell want to target, that would in turn dictate how to extend what they already have or what they need to go out and get or partner around.

Dont be scared of clouds, learn and gain confidence with cloud and virtual data storage networking

What say you, what’s your take on Dells cloud strategy story and portfolio?

Ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Does Dell have a cloudy cloud strategy story (Part I)?

StorageIO industry trends cloud, virtualization and big data

This is first of a two-part post (click here for second post) that is part of ongoing industry trends and perspective cloud conversations series that looks at Dell and their cloud strategy story. For background, some previous Dell posts are found here, here, here and here. Here is a link that has video of the live Dell Storage Customer Advisory (CAP) panel that Dell asked me to moderate back in June that touches on some related themes and topics. Btw, fwiw and for disclosure Dell AppAssure is a site advertiser on storageioblog.com ;).

Dell image

Depending on your view of what is or is not a cloud service, product or solution, naturally you will then have various opinions of where Dell is at with their cloud strategy and story.

If you consider object based storage to be part of or a component of private clouds or at least for medical, healthcare and related focus, then Dell is already there with their DX object storage solutions (Caringo based).

From a scale out, clustered or grid file system, Dell bought Exanet in a post holiday shopping sale a few years back and has invested in its development having renamed it Fluid File System and initially available as the FS7000 series (EqualLogic) and more recently expanded systems such as the FS8600 (Compellent based), EqualLogic and NX3500 (MD3000 based).

Dont be scared of clouds, learn and gain confidence with cloud and virtual data storage networking

If you view clouds as being part of services provided including via hosting or similar, Dell is already there via their Perot systems acquisitions.

If you view cloud as being part of VDI, or VDI being part of cloud, Dell is there with their tools including various acquisitions and solution bundles.

On the other hand if you view clouds as reference architectures across VMware vSphere, Microsoft Hyper-V and Citrix Xen among others, guess what, Dell is also there with their VIS.

Or, if you view private clouds as being a bundled solution (server, storage, hardware, software) such as EMC vBlock or NetApp FlexPod, then Dell vStart (not to be  confused as being a service) is on the list with other infrastructure stack solutions.

OpenStack image for cloud and virtual data storage networking

How about being a technology supplier to what you may consider as being true cloud providers or enables including those who use OpenStack or other APIs and cloud tools, guess what, Dell is also there including at Rackspace (via public web info).

So the above all comes back to that Dell like many vendors who offer services, solutions and related items for data and information infrastructures have diverse offerings including servers, storage, networking, hardware, software and support. Dell like others similar to them has to find a balance between providing services that compete with their customers, as well as supplier such as to Rackspace. In this case Dell is no different from EMC who happened to move their Mozy backup service off to their VMware subsidiary and has managed to help define where VCE (and here) and ATMOS fit as products while being services capable. IBM has figured this out having a mix of old school services such as SmartCloud Services (or here), IBM Global Services and BCRS (business continuity recovery services), not to mention newer backup and storage cloud services, products and solutions they have acquired, or OEM or have reseller agreements with.

StorageIO industry trends cloud, virtualization and big data

HP has expanded their traditional focused EDS as well as other HP services along with products being joined by their Amazon like Cloud Services including compute, storage and content distribution network (CDN) capabilities. NetApp is taking the partnering route along with Cisco staying focused for at least now on being a partner supplier. Oracle, well Oracle is Oracle and they have a mix of products and services. In fact some might say Oracle is late to the cloud game however they have been in the game since the late 90s when they came out with Oracle online, granted the cloud purist will call that application service provider (e.g. ASP) vs. today’s applications as a service (AaaS) models.

Continue with the second post here, ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

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All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

StorageIO going Dutch and Deutsch fall 2012

StorageIO industry trends cloud, virtualization and big data

Following a busy spring and summer schedule, the fall 2012 StorageIO out and about activities are underway including events on both the European and North American continents.

StorageIO events, object storage, ssd cloud, virtualization and big data

In addition to in person events, there are also some virtual activities including live and recorded video and audio sessions, as well as webcast on the fall schedule with more in the works.

Some of the fall events include SNW (past SNW posts here, here, and here) in Santa Clara, as well as SNW Europe and Power the Cloud event (Frankfurt Deutschland aka Germany) October 30 and 31st where I will be doing some meetings and briefing, along with attending sessions and the expo activities.

StorageIO modernize data protection with clouds, for virtualization and big data

On November 1st its off to Storage Expo Holland in Utrecht (here and here) where I will be presenting two sessions. One is on SSD industry trends and tips on deployment with a theme of not if, rather when, where, why and with what to use SSD. In addition I will be doing a general industry trends and perspective session on gaining confidence with clouds, virtualization, data and storage networking including object storage and backup (e.g. data protection modernization).

Storage IO travel clouds and virtualizationStorage IO travel clouds and virtualization
European travel tools and technologies

In addition to the above activities, following successful past events in Nijkerk Holland including the most recent May 2012 sessions, a new seminar has been announced focused on backup, restore, BC, DR and archiving hosted by Brouwer Consultancy on November 5th and 6th 2012. These workshop format seminars are very interactive providing independent perspectives on technology, tools, trends and what to do to address various challenges including more informed and effective IT decision-making.

Greg in action Nijkerk Storage Seminar

In addition to the new seminar that you can learn more about here, two other sessions will also be offered in Holland. These include a backup, restore, BC, DR and archiving. The other session is a backup, restore, BC, DR and archiving covering storage and networking industry trends covering clouds, virtualization and other broad topics.

Storage IO travel clouds and virtualizationStorage IO travel clouds and virtualization
Examples of Dutch refreshments

Learn more about the dutch seminars including how to register here.

Watch for more events, seminars, live video, webinars and virtual trade shows by visiting the StorageIO events page.

StorageIO events, object storage, ssd cloud, virtualization and big data

Drop me a note if you would like to schedule or arrange for a meeting, webinar, seminar or other activity at an event near you. If you planning to be in or near Holland early November, and interested in scheduling a meeting or session, send me a note or contact Brouwer Consultancy (here) to make arrangements.

Time to get ready for these and other events, ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Cloud, virtualization, storage and networking in an election year

My how time flies, seems like just yesterday (back in 2008) that I did a piece titled Politics and Storage, or, storage in an election year V2.008 and if you are not aware, it is 2012 and thus an election year in the U.S. as well as in many other parts of the world. Being an election year it’s not just about politicians, their supporters, pundits, surrogates, donors and voters, it’s also a technology decision-making and acquisition year (as are most years) for many environments.

Similar to politics, some technology decisions will be major while others will be minor or renewals so to speak. Major decisions will evolve around strategies, architectures, visions, implementation plans and technology selections including products, protocols, processes, people, vendors or suppliers and services for traditional, virtual and cloud data infrastructure environments.

Vendors, suppliers, service providers and their associated industry forums or alliances and trade groups are in various sales and marketing awareness campaigns. These various campaigns will decide who will be chosen by their customers or prospects for technology acquisitions ranging from hardware, software and services including servers, storage, IO and networking, desktops, power, cooling, facilities, management tools, virtualization and cloud products and services along with related items.

The politics of data infrastructures including servers, storage, networking, hardware, software and services spanning physical, cloud and virtual environments has similarities to other political races. These include many organizations in the form of inter departmental rivalry over budgets or funding, service levels, decision-making, turf wars and technology ownership not to mention the usual vendor vs. vendor, VAR vs. VAR, service provider vs. service provider or other match ups.

On the other hand, data and storage are also being used to support political campaigns in many ways across physical, virtual and cloud deployment scenarios.

StorageIO industry trends cloud, virtualization and big data

Let us not forget about the conventions or what are more commonly known as shows, conferences, user group events in the IT world. For example EMCworld earlier this year, Dell Storage Forum, or the recent VMworld (or click here to view video from past VMworld party with INXS), Oracle Open World along with many vendor analyst, partner, press and media or blogger days.

Here are some 2012 politics of data infrastructure and storage campaign match-ups:

Speaking of networks vs. server and storage or software and convergence, how about Brocade vs. Cisco, Qlogic vs. Emulex, Broadcom vs. Mellanox, Juniper vs. HP and Dell (Force10) or Arista vs. others in the race for SAN LAN MAN WAN POTS and PANs.

Then there are the claims, counter claims, pundits, media, bloggers, trade groups or lobbyist, marketing alliance or pacs, paid for ads and posts, tweets and videos along with supporting metrics for traditional and social media.

Lets also not forget about polls, and more polls.

Certainly, there are vendors vs. vendors relying on their campaign teams (sales, marketing, engineering, financing and external surrogates) similar to what you would find with a politician, of course scope, size and complexity would vary.

Surrogates include analyst, bloggers, consultants, business partners, community organizers, editors, VARs, influencers, press, public relations and publications among others. Some claim to be objective and free of vendor influence while leveraging simple to complex schemes for renumeration (e.g. getting paid) while others simply state what they are doing and with whom.

Likewise, some point fingers at others who are misbehaving while deflecting away from what they are actually doing. Hmm, sounds like the pundit or surrogate two-step (as opposed to the Potomac two step) and prompts the question of who is checking the fact checkers and making disclosures (disclosure: this piece is being sponsored by StorageIO ;) )?

StorageIO industry trends cloud, virtualization and big data

What this all means?

Use your brain, use your eyes and ears, and use your nose all of which have dual paths to your senses.

In other words, if something sounds or looks too good to be true, it probably isn’t.

Likewise if something smells funny or does not feel right to your senses or common sense, it probably is not or at least requires a closer look or analysis.

Be an informed decision maker balancing needs vs. wants to make effective selections regardless of if for a major or minor item, technology, trend, product, process, protocol or service. Informed decisions also mean looking at both current and evolving or future trends, challenges and needs which for data infrastructures including servers, storage, networking, IO fabrics, cloud and virtualization means factoring in changing data and information life cycles and access or usage patterns. After all, while there are tough economic times on a global basis, there is no such thing as a data or information recession.

StorageIO and uncle sam want you for cloud virtualization and data storage networking

This also means gaining insight and awareness of issues and challenges, plus balancing awareness and knowledge (G2) vs. looks, appearances and campaign sales pitches (GQ) for your particular environment, priorities and preferences.

Keep in mind and in the spirit of legendary Chicago style voting, when it comes to storage and data infrastructure topics, technologies and decisions, spend early, spend often and spend for those who cannot to keep the vendors and their ecosystem of partners happy.

Note that this post is neither supported, influenced, endorsed or paid for by any vendors, VARs, service providers, trade groups, political action committees or Picture Archive Communication system (e.g. PACs), both of which deal with and in big data along with industry consortiums, their partners, customers or surrogates and neither would they probably approve of it anyway’s.

With that being said, I am Greg Schulz of StorageIO and am not running for or from anything this year and I do endorse the above post ;).

Ok, nuff said for now

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Cloud conversations: confidence, certainty and confidentiality

Here is an interesting article from over at wired about proposed privacy law and court warrants for cloud data, along with this one over at information week. Both got me thinking about some things that I hear when out and about talking with IT professionals and their concerns around clouds.

StorageIO industry trends cloud, virtualization and big data

Common themes at the recent modernizing data protection and new realities of cloud and virtualization event series that I was involved with pertained to cloud concerns. Some organizations are already using clouds to some degree while others are taking a cautious approach. Some are all in, while others will take longer for various reasons. Likewise some are using a mix of public, private and hybrid to compliment their environments for collaboration, shared storage, compute, content distribution, backup, archive or BC and DR among other things. These environments range from SOHO or small SMB to ROBO to workgroup to enterprise, education and government of various size.

Often the conversations would evolve around gaining confidence with clouds as well as virtualization. In the case of clouds, given that some of the services as well as products, solutions or technologies are still young, there is still a learning and maturing curve. There are also other factors including the amount of hype and FUD around clouds has some people more skeptical or cautious to move forward. Granted there are also the true cynics which tend to be offset by the cloud crowd cheerleaders thus canceling each other out.

For the non cheerleaders and non cynics, hurdles to cloud adoption (in whole or in part, public, private or hybrid) tend to start with the letter C.

My message has and continues to be that of do not be scared of clouds and virtualization, however be ready, informed and decide what your concerns are. By determining your concerns, you can then work on figuring out what to do about those.

Here is a list of common cloud concerns and comments that I hear:
Cloud cheerleader hype
Cloud critics and cynics FUD
Confidence in cloud products or services
Certainty in cloud data protection or security
Cloud certifications and standards
Compatibility and interoperability
Classes and continuing education
Confidentially, privacy and security
Costs of cloud services or products
Country where cloud data is stored

There are many other items that can be added to the list that start with the letter C, however there are also some that start with P. For example, People, Products, Process, Procedures, Practices, Paradigm, Public or Private and Protocols among others.

Its one thing to be scared of something and not know what or why you are scared. It’s another thing to know or figure out what or why you are scared or concerned and then be able to do something about it. For example learn what standards such as SNIA CDMI among others exist and how those could be of help along with other tools or best practices from others.

Thus don’t be scared of clouds or virtualization, however do your homework, decide your concerns and then find what can be done about those. If you need help, drop me a note.

In the meantime, here is some more material:
Cloud and Virtual Data Storage Networking
More modernizing data protection, virtualization and clouds with certainty
Cloud conversations: AWS Government Cloud (GovCloud)
Amazon cloud storage options enhanced with Glacier
Open Data Center Alliance (ODCA) publishes two new cloud usage models
Data protection modernization, more than swapping out media
Amazon Web Services (AWS) and the NetFlix Fix?
What do VARs and Clouds as well as MSPs have in common?
Only you can prevent cloud data loss
The blame game: Does cloud storage result in data loss?
Cloud conversations: Loss of data access vs. data loss
Clouds are like Electricity: Dont be Scared
Poll: What Do You Think of IT Clouds?

Ok, nuff said for now.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

More modernizing data protection, virtualization and clouds with certainty

This is a follow-up to a recent post about modernizing data protection and doing more than simply swapping out media or mediums like flat tires on a car as well as part of the Quantum protecting data with certainty event series.

As part of a recent 15 city event series sponsored by Quantum (that was a disclosure btw ;) ) titled Virtualization, Cloud and the New Realities for Data Protection that had a theme of strategies and technologies that will help you adapt to a changing IT environment I was asked to present a keynote at the events around Modernizing data protection for cloud, virtual and legacy environments (see earlier and related posts here and here).

Quantum data protection with certainty

Since late June (taking July and most of August off) and wrapping up last week, the event series has traveled to Boston, Chicago, Palo Alto, Houston, New York City, Cleveland, Raleigh, Atlanta, Washington DC, San Diego, Los Angeles, Mohegan Sun CT, St. Louis, Portland Oregon and King of Prussia (Philadelphia area).

The following are a series of posts via IT Knowledge Exchange (ITKE) that covered these events including commentary and perspectives from myself and others.

Data protection in the cloud, summary of the events
Practical solutions for data protection challenges
Big data’s new and old realities
Can you afford to gamble on data protection
Conversations in and around modernizing data protection
Can you afford not to use cloud based data protection

In addition to the themes in the above links, here are some more images, thoughts and perspectives from while being out and about at these and other events.

Datalink does your data center suck sign
While I was traveling saw this advertisement sign from Datalink (who is a Quantum partner that participated in some of the events) in a few different airports which is a variation of the Datadomain tape sucks attention getter. For those not familiar, that creature on the right is an oversized mosquito with the company logos on the lower left being Datalink, NetApp, Cisco and VMware.

goddess of data fertility
When in Atlanta for one of the events at the Morton’s in the Sun trust plaza, the above sculpture was in the lobby. Its real title is the goddess of fertility, however I’m going to refer to it as the goddess of data fertility, after all, there is no such thing as a data or information recession.

The world and storageio runs on dunkin donuts
Traveling while out and about is like a lot of things particular IT and data infrastructure related which is hurry up and wait. Not only does America Run on Dunkin, so to does StorageIO.

Use your imagination
When out and about, sometimes instead of looking up, or around, take a moment and look down and see what is under your feet, then let your imagination go for a moment about what it means. Ok, nuff of that, drink your coffee and let’s get back to things shall we.

Delta 757 and PW2037 or PW2040
Just like virtualization and clouds, airplanes need physical engines to power them which have to be energy-efficient and effective. This means being very reliable, good performance, fuel-efficient (e.g. a 757 on a 1,500 mile trip if full can be in the neighborhood of 65 plus miles per gallon per passenger with a low latency (e.g. fast trip). In this case, a Pratt and Whitney PW2037 (could be a PW2040 as Delta has a few of them) on a Delta 757 is seen powering this flight as it climbs out of LAX on a Friday morning after one of the event series session the evening before in LA.

Ambulance waiting at casino
Not sure what to make out of this image, however it was taken while walking into the Mohegan Sun casino where we did one of the dinner events at the Michael Jordan restaraunt

David Chapa of Quantum in bank vault
Here is an image from one of the events in this series which is a restaurant in Cleveland where the vault is a dinning room. No that is not a banker, well perhaps a data protection banker, it is the one and only (@davidchapa) David Chapa aka the Chief Technology Evangelist (CTE) of Quantum, check out his blog here.

Just before landing in portland
Nice view just before landing in Portland Oregon where that evenings topic was as you might have guessed, data protection modernization, clouds and virtualization. Don’t be scared, be ready, learn and find concerns to overcome them to have certainty with data protection in cloud, virtual and physical environments.
Teamwork
Cloud, virtualization and data protection modernization is a shared responsibility requiring team work and cooperation between service or solution provider and the user or consumer. If the customer or consumer of a service is using the right tools, technologies, best practices and having had done their homework for applicable levels of services with SLAs and SLOs, then a service provider with good capabilities should be in harmony with each other. Of course having the right technologies and tools for the task at hand is also important.
Underground hallway connecting LAX terminals, path to the clouds
Moving your data to the cloud or a virtualized environment should not feel like a walk down a long hallway, that is assuming you have done your homework, that the service is safe and secure, well taken care of, there should be less of concerns. Now if that is a dark, dirty, dingy, dilapidated dungeon like hallway, then you just might be on the highway to hell vs. stairway to heaven or clouds ;).

clouds along california coastline
There continues to be barriers to cloud adoption and deployment for data protection among other users.

Unlike the mountain ranges inland from the LA area coastline causing a barrier for the marine layer clouds rolling further inland, many IT related barriers can be overcome. The key to overcoming cloud concerns and barriers is identifying and understanding what they are so that resolutions, solutions, best practices, tools or work around’s can be developed or put into place.

The world and storageio runs on dunkin donuts
Hmm, breakfast of champions and road warriors, Dunkin Donuts aka DD, not to be confused with DDUP the former ticker symbol of Datadomain.

Tiered coffee
In the spirit of not treating everything the same, have different technology or tools to meet various needs or requirements, it only makes sense that there are various hot beverage options including hot water for tea, regular and decaffeinated coffee. Hmm, tiered hot beverages?


On the lighter side, things including technology of all type will and do break, even with maintenance, so having a standby plan, or support service to call can come in handy. In this case the vehicle on the right did not hit the garage door that came off of its tracks due to wear and tear as I was preparing to leave for one of the data protection events. Note to self, consider going from bi-annual garage door preventive maintenance to annual service check-up.

Some salesman talking on phone in a quiet zone

While not part of or pertaining to data protection, clouds, virtualization, storage or data infrastructure topics, the above photo was taken while in a quiet section of an airport lounge waiting for a flight to one of the events. This falls in the class of a picture is worth a thousand words category as the sign just to the left of the sales person talking loudly on his cell phone about his big successful customer call says Quiet Zone with symbol of no cell phone conversations.

How do I know the guy was not talking about clouds, virtualization, data infrastructure or storage related topics? Simple, his conversation was so loud me and everybody else in the lounge could hear the details of the customer conversation as it was being relayed back to sales management.

Note to those involved in sales or customer related topics, be careful of your conversations in public and pseudo public places including airports, airport lounges, airplanes, trains, planes, hotel lobbies and other places, you never know who you will be broadcasting to.

Here is a link to a summary of the events along with common questions, thoughts and perspectives.

Quantum data protection with certainty

Thanks to everyone who participated in the events including attendees, as well as Quantum and their partners for sponsoring this event series, look forward to see you while out and about at some future event or venue.

Ok, nuff said.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Who will be winner with Oracle $10 Million dollar challenge?

Oracle 10 million dollar challenge ad image

In case you missed it, Oracle has a ten million dollar challenge (here, here and here) to prove that their servers and database software technologies are 5 times faster than IBM.

Up to 10 winners open to U.S. Fortune 1000 companies running an Oracle 11g data warehouse on IBM Power system. Offer expires August 31, 2012 with configuration terms. See this URL for official rules: https://oracle.com/IBMchallenge

Click here to view entry form or click on form below.

Oracle 10 million dollar challenge entry form image

Taking a step back for a moment, if you forgot or had not heard, Oracle earlier this summer had their hands slapped by the US Better Business Bureau (BBB) National Advertising Directive (NAD) over performance claims and ads. IBM complained to the BBB that unfair marketing claims about their servers and database products were being made by Oracle (read more here).

Not one to miss a beat or bit or byte of data, not to mention dollars, Oracle has run ads in newspapers and other venues for the Oracle IBM challenge with the winner receiving $10,000,000.00 USD (details here).

Oracle exadata servers image

This begs the question, who wins, the company or entity that actually can standup and meet the challenge? How about Oracle, do they win if enough people see, hear, talk (or complain) about the ads and challenges? What about the cost, how will Oracle cover that or is it simply a drop in the bucket of an even larger amount of dollars potentially valued in the billions of dollars (e.g. servers, storage, software, services)?

Now for some fun, using an inflation calculator with 1974 dollars as that is when the TV show the six million dollar man made its debut. If you do not know, that is a TV show where an injured government employee (Steve Austin) played by actor Lee Majors was rebuilt using bionic in order to be faster and stronger with the then current technology (ok, TV technology). Using the inflation calculator, the 1974 six million dollar man and machine would cost about $27,882,839.76 in 2012 USD (364.7% increase).

Now using todays what Oracle is calling faster, stronger machine and associated staff for $10,000,000 challenge prize award, would have cost $2,151,861.17 in 1974 dollars. Note that the equal amount of compute processing, storage performance and capacity, networking capability and software abilities in 1974 similar to what is available today would have cost even more than what the inflation calculator shows. For that, we would need to have something like a technology inflation (or improvement) calculator.

Learn more about the Oracle challenge here, here and here, as well as the NAD announcement here, and the six million dollar man here

Ok, nuff said for now.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Cloud conversations: AWS Government Cloud (GovCloud)

StorageIO industry trends clouds, virtualization, data and storage networking image

Following earlier cloud conversations posts, cloud computing means many things from products to services, functionality and positioned for different layers of service delivery or capabilities (e.g. SaaS, AaaS, PaaS, IaaS and XaaS).

Consequently it is no surprise when I hear from different people their opinion, belief or perception of what is or is not a cloud, confidence or concerns, or how to use and abuse clouds among other related themes.

A common theme I hear talking with IT professionals on a global basis centers around conversations about confidence in clouds including reliability, security, privacy, compliance and confidentiality for where data is protected and preserved. This includes data being stored in different geography locations ranging from states or regions to countries and continents. What I also often hear are discussion around concerns over data from counties outside of the US being stored in the US or vice versa of information privacy laws.

StorageIO cloud travel image

Cost is also coming up in many conversations, which is interesting in that many first value propositions have been presented around cloud being cheaper. As with many things it depends, some services and usage models can be cheaper on a relative basis, just like some can be more expensive. Think of it this way, for some people a lease of an automobile can cheaper on monthly cash flow vs. buying or making loan payments. On the other hand, a buy or loan payment can have a lower overall cost depending on different factors then a lease.

As with many cloud conversations, cost and return on investment (ROI) will vary, just as how the cloud is used to impact your return on innovation (the new ROI) will also vary.

This brings me to something else I hear during my travels and in other conversations with IT; practitioners (e.g. customers and users as well as industry pundits) is a belief that governments cannot use clouds. Again, it depends on what type of government, the applications, sensitivity of data among others factors.

Some FUD (Fear uncertainty doubt) I hear includes blanket statements such as governments cannot use cloud services or cloud services do not exist for governments. Again it comes down to digging deeper into the conversation such as what type of cloud, applications, government function, security and sensitivity among other factors.

Keep in mind that there are services including those from Amazon Web Services (AWS) such as their Government Cloud (GovCloud) region. Granted, GovCloud is not applicable to all government cloud needs or types of applications or data or security clearances among other concerns.

Needless to say AWS GovCloud is not the only solution out there on a public (government focused), private or hybrid basis, there are probably even some super double secret ultra-private or hybrid fortified government clouds that most in the government including experts are not aware of. However if those do exist, certainly talking about them is also probably off-limits for discussions even by the experts.

Amazon Web Services logo

Speaking of AWS, here is a link to an analysis of their cloud storage for archiving and inactive big data called Glacier, along with analysis of AWS Cloud Storage Gateway. Also, keep in mind that protecting data in the cloud is a shared responsibility meaning there are things both you as the user or consumer as well as the provider need to do.

Btw, what is your take on clouds? Click here to cast your vote and see what others are thinking about clouds.

Ok, nuff said for now.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved