IT Industry Activity Archives

November 12, 2012November 26, 2023

Have SSDs been unsuccessful with storage arrays (with poll)?

Storage I/O Industry Trends and Perspectives

I hear people talking about how Solid State Devices (SSDs) have not been successful with or for vendors of storage arrays, particular legacy storage systems. Some people have also asserted that large storage arrays are dead at the hands of new purpose-built SSD appliances or storage systems (read more here).

As a reference, legacy storage systems include those from EMC (VMAX and VNX), IBM (DS8000, DCS3700, XIV, and V7000), and NetApp FAS along with those from Dell, Fujitsu, HDS, HP, NEC and Oracle among others.

Granted EMC have launched new SSD based solutions in addition to buying startup eXtremeIO (aka Project X), and IBM bought SSD industry veteran TMS. IMHO, neither of those actions by either vendor signals an early retirement for their legacy storage solutions, instead opening up new markets giving customers more options for addressing data center and IO performance challenges. Keep in mind that the best IO is the one that you do not have to do with the second best being the least impact to applications in a cost-effective way.

Sometimes I even hear people citing or using some other person or source to attribute or make their assertions sound authoritative. You know the game, according to XYZ or, ABC said blah blah blah blah. Of course if you say or repeat something often enough, or hear it again and again, it can become self-convincing (e.g. industry adoption vs. customer deployments). Likewise depending on how many degrees of separation exists between you and the information you get, the more that it can change from what it originally was.

So what about it, has SSD not been successful for legacy storage system vendors and is the only place that SSD has had success is with startups or non-array based solutions?

While there have been some storage systems (arrays and appliances) that may not perform up to their claimed capabilities due to various internal architecture or implementation bottlenecks. For the most part the large vendors including EMC, HP, HDS, IBM, NetApp and Oracle have done very well shipping SSD drives in their solutions. Likewise some of the clean sheet new design based startup systems, as well as some of the startups with hybrid solutions combing HDDs and SSDs have done well while others are still emerging.

This could also be an example where myth becomes reality based on industry adoption vs. customer deployment. What this means is that the myth is that it is the startups that are having success vs. the legacy vendors from an industry adoption conversation standpoint and thus believed by some.

On the other hand, the myth is that vendors such as EMC or NetApp have not had success with their arrays and SSD yet their customer deployments prove otherwise. There is also a myth that only PCIe based SSD can be of value and that drive based SSDs are not worth using which I have a good idea where that myth comes from.

IMHO it is a depends, however safe to say from what I have seen directly that there are some vendors of storage arrays, including so-called legacy systems that have had very good success with SSD. Likewise have seen where some startups have done ok with their new clean sheet designs, including EMC (Project X). Oh, at least for now I am not a believer that with the all SSD based project “X” over at EMC that the venerable VMAX formerly known as DMX and its predecessors Symmetric have finally hit the end of the line. Rather they will be positioned and play to different markets for some time yet.

Over at IBM I don’t think the DS8000 or XIV or V7000 and SVC folks are winding things down now that they bought SSD vendor TMS who has SSD appliances and PCIe cards. Rest assured there have been success by PCIe flash card vendors both as targets (FusionIO) and cache or hybrid cache and target systems such as those from Intel, LSI, Micron, and TMS (now IBM) among others. Oh, and if you have not noticed, check out what Qlogic, Emulex and some of the other traditional HBA vendors have done with and around SSD caching.

So where does the FUD that storage systems have not had success with SSD come from?

I suspect from those who would rather not see or hear about those who have had success taking away attention from them or their markets. In other words, using Fear, Uncertainty and Doubt (FUD) or some community peer pressure, there is a belief by some that if you hear enough times that something is dead or not of a benefit; you will look at the alternatives.

Care to guess what the preferred alternative is for some? If you guessed a PCIe card or SSD based appliance from your favorite startup that would be a fair assumption.

On the other hand, my educated guess (ok, its much more informed than a guess ;) ) is that if you ask a vendor such as EMC or NetApp they would disagree, while at the same time articulate benefits of different approaches and tools. Likewise, my educated guess is that if you ask some others, they will say mixed things and of course if you talk with the pure plays, take a wild yet educated guess what they will say.

Here is my point.

The SSD market, including DRAM, nand flash (SLC or MLC or any other xLC), emerging PCM or future mram among other technologies and packaging options is still in its relative infancy. Yes, I know there have been significant industry adoption and many early customer deployments, however talking with IT organizations of all size as well as with vendors and vars, customer deployment of SSD is far from reaching its full potential meaning a bright future.

Simply putting an SSD, card or drive into a solution does not guarantee results.

Likewise having a new architecture does not guarantee things will be faster.

Fast storage systems need fast devices (HDD, HHDD and SSDs) along with fast interfaces to connect with fast servers. Put a fast HDD, HHDD or SSD into a storage system that has bottlenecks (hardware, software, architectural design) and you may not see the full potential of the technology. Likewise put fast ports or interfaces on a storage system that has fast devices however also a bottleneck in its controller has or system architecture and you will not realize the full potential of that solution.

This is not unique to legacy or traditional storage systems, arrays or appliances as it is also the case with new clean sheet designs.

There are many new solutions that are or should be as fast as their touted marketing stories present, however just because something looks impressive in a YouTube video or slide deck or WebEx does not mean it will be fast in your environment. Some of these new design SSD based solutions will displace some legacy storage systems or arrays while many others will find new opportunities. Similar to how previous generation SSD storage appliances found roles complementing traditional storage systems, so to will many of these new generation of products.

What this all means is to navigate your way through the various marketing and architecture debates, benchmarks battles, claims and counter claims to understand what fits your needs and requires.

What say you?

Ok, nuff said

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

November 12, 2012November 26, 2023

Mr. Backup (Curtis Preston) goes back to Ceph School

Now also available via

This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other audio and video content here) as well as listening via iTunes or via your preferred means using this RSS feed (https://storageio.com/StorageIO_Podcast.xml)

In this episode, I am at the Ceph day in Amsterdam Holland event at the Tobacco Theatre hosted by on42.com and inktank.com.

Ceph Day Amsterdam 2012

My guest for this episode is Curtis (Mr. Backup) Preston (@wcpreston) of Backup School and Backup Central fame where we discuss what is Ceph and object storage, cloud storage, file systems, backup and data protection along with dinner we had at an Indonesian restaurant .

Dinner Restaurant Blauw Utrecht Netherlands
Mr Backup getting ready to compress and dedupe dinner

The dinner we are referring to was at Restaurant Blauw in Utrecht Holland (click here) where Curtis and me were joined by Hans De Leenher @hansdeleenher of Veeam (thanks again for the dinner, that was a disclosure btw ;) ).

Note that this is a special episode in that while I’m recording the pod cast, Curtis is recording a video of our discussion for his truebit.tv site that you can view here.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Curtis and myself.

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts and other upcoming events. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at StorageIO.com and StorageIOblog.com.

Also check out the companion to this pod cast where I meet up with Ceph Creator Sage Weil while at Ceph Day.

Enjoy this episode Mr. Backup (Curtis Preston) goes back to Ceph School.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

November 3, 2012November 26, 2023

Ben Woo on Big Data Buzzword Bingo and Business Benefits

Now also available via

In this episode, In this episode, Im joined in Frankfurt Germany by Ben Woo (@benwoony) of Neuralytix.com. Our conversation includes cloud; big data and how buzzword bingo technology focused discussions can result in missed business benefits for both vendors and customers. We also reminisce about MTI where we worked together along with protecting home storage.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Ben and myself.

Enjoy this episode with Ben Woo talking big data and business benefits vs. buzzword bingo.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

November 3, 2012March 7, 2022

Ceph Day in Amsterdam and Sage Weil on Object Storage

Now also available via

In this episode, I am at the Ceph day in Amsterdam Holland event at the Tobacco Theatre. My guest for this episode is Ceph (Cephalanthera) creator Sage Weil who is also the founder of inktank.com that provides services and support for the open source based Ceph project.

For those not familiar with Ceph, it is an open source distributed object scale out software platform that can be used for deploying cloud and managed services, general purpose storage for research, commercial, scientific, high performance computing (HPC) or high productivity computing (commercial) along with backup or data protection and archiving destinations.

During our conversation Sage presents an overview of what Ceph is (e.g. Ceph for non Dummies), where and how it can be used, some history of the project and how it fits in with or provides an alternative to other solutions. Sage also talks about the business or commercial considerations for open source based projects, importance of community and having good business mentors and partners as well as staying busy with his young family.

If you are a Ceph fan, gain more insight into Sage along with Ceph day sponsors Inktank and 42on. On the other hand, if you new to object storage, open source storage software or cloud storage, listen in to gain perspectives of where technology such as Ceph fits for public, private, hybrid or traditional environments.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Sage and myself.

Also available via

Enjoy this episode Ceph Day in Amsterdam with Sage Weil.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

October 28, 2012November 26, 2023

Little data, big data and very big data (VBD) or big BS?

This is an industry trends and perspective piece about big data and little data, industry adoption and customer deployment.

If you are in any way associated with information technology (IT), business, scientific, media and entertainment computing or related areas, you may have heard big data mentioned. Big data has been a popular buzzword bingo topic and term for a couple of years now. Big data is being used to describe new and emerging along with existing types of applications and information processing tools and techniques.

I routinely hear from different people or groups trying to define what is or is not big data and all too often those are based on a particular product, technology, service or application focus. Thus it should be no surprise that those trying to police what is or is not big data will often do so based on what their interest, sphere of influence, knowledge or experience and jobs depend on.

Not long ago while out traveling I ran into a person who told me that big data is new data that did not exist just a few years ago. Turns out this person was involved in geology so I was surprised that somebody in that field was not aware of or working with geophysical, mapping, seismic and other legacy or traditional big data. Turns out this person was basing his statements on what he knew, heard, was told about or on sphere of influence around a particular technology, tool or approach.

Fwiw, if you have not figured out already, like cloud, virtualization and other technology enabling tools and techniques, I tend to take a pragmatic approach vs. becoming latched on to a particular bandwagon (for or against) per say.

Not surprisingly there is confusion and debate about what is or is not big data including if it only applies to new vs. existing and old data. As with any new technology, technique or buzzword bingo topic theme, various parties will try to place what is or is not under the definition to align with their needs, goals and preferences. This is the case with big data where you can routinely find proponents of Hadoop and Map reduce position big data as aligning with the capabilities and usage scenarios of those related technologies for business and other forms of analytics.

Not surprisingly the granddaddy of all business analytics, data science and statistic analysis number crunching is the Statistical Analysis Software (SAS) from the SAS Institute. If these types of technology solutions and their peers define what is big data then SAS (not to be confused with Serial Attached SCSI which can be found on the back-end of big data storage solutions) can be considered first generation big data analytics or Big Data 1.0 (BD1 ;) ). That means Hadoop Map Reduce is Big Data 2.0 (BD2 ;) ;) ) if you like, or dislike for that matter.

Funny thing about some fans and proponents or surrogates of BD2 is that they may have heard of BD1 like SAS with a limited understanding of what it is or how it is or can be used. When I worked in IT as a performance and capacity planning analyst focused on servers, storage, network hardware, software and applications I used SAS to crunch various data streams of event, activity and other data from diverse sources. This involved correlating data, running various analytic algorithms on the data to determine response times, availability, usage and other things in support of modeling, forecasting, tuning and trouble shooting. Hmm, sound like first generation big data analytics or Data Center Infrastructure Management (DCIM) and IT Service Management (ITSM) to anybody?

Now to be fair, comparing SAS, SPSS or any number of other BD1 generation tools to Hadoop and Map Reduce or BD2 second generation tools is like comparing apples to oranges, or apples to pears.

Lets move on as there is much more to what is big data than simply focus around SAS or Hadoop.

Another type of big data are the information generated, processed, stored and used by applications that result in large files, data sets or objects. Large file, objects or data sets include low resolution and high-definition photos, videos, audio, security and surveillance, geophysical mapping and seismic exploration among others. Then there are data warehouses where transactional data from databases gets moved to for analysis in systems such as those from Oracle, Teradata, Vertica or FX among others. Some of those other tools even play (or work) in both traditional e.g. BD1 and new or emerging BD2 worlds.

This is where some interesting discussions, debates or disagreements can occur between those who latch onto or want to keep big data associated with being something new and usually focused around their preferred tool or technology. What results from these types of debates or disagreements is a missed opportunity for organizations to realize that they might already be doing or using a form of big data and thus have a familiarity and comfort zone with it.

By having a familiarity or comfort zone vs. seeing big data as something new, different, hype or full of FUD (or BS), an organization can be comfortable with the term big data. Often after taking a step back and looking at big data beyond the hype or fud, the reaction is along the lines of, oh yeah, now we get it, sure, we are already doing something like that so lets take a look at some of the new tools and techniques to see how we can extend what we are doing.

Likewise many organizations are doing big bandwidth already and may not realize it thinking that is only what media and entertainment, government, technical or scientific computing, high performance computing or high productivity computing (HPC) does. I’m assuming that some of the big data and big bandwidth pundits will disagree, however if in your environment you are doing many large backups, archives, content distribution, or copying large amounts of data for different purposes that consume big bandwidth and need big bandwidth solutions.

Yes I know, that’s apples to oranges and perhaps stretching the limits of what is or can be called big bandwidth based on somebody’s definition, taxonomy or preference. Hopefully you get the point that there is diversity across various environments as well as types of data and applications, technologies, tools and techniques.

What about little data then?

I often say that if big data is getting all the marketing dollars to generate industry adoption, then little data is generating all the revenue (and profit or margin) dollars by customer deployment. While tools and technologies related to Hadoop (or Haydoop if you are from HDS) are getting industry adoption attention (e.g. marketing dollars being spent) revenues from customer deployment are growing.

Where big data revenues are strongest for most vendors today are centered around solutions for hosting, storing, managing and protecting big files, big objects. These include scale out NAS solutions for large unstructured data like those from Amplidata, Cray, Dell, Data Direct Networks (DDN), EMC (e.g. Isilon), HP X9000 (IBRIX), IBM SONAS, NetApp, Oracle and Xyratex among others. Then there flexible converged compute storage platforms optimized for analytics and running different software tools such as those from EMC (Greenplum), IBM (Netezza), NetApp (via partnerships) or Oracle among others that can be used for different purposes in addition to supporting Hadoop and Map reduce.

If little data is databases and things not generally lumped into the big data bucket, and if you think or perceive big data only to be Hadoop map reduce based data, then does that mean all the large unstructured non little data is then very big data or VBD?

Of course the virtualization folks might want to if they have not already corner the V for Virtual Big Data. In that case, then instead of Very Big Data, how about very very Big Data (vvBD). How about Ultra-Large Big Data (ULBD), or High-Revenue Big Data (HRBD), granted the HR might cause some to think its unique for Health Records, or Human Resources, both btw leverage different forms of big data regardless of what you see or think big data is.

Does that then mean we should really be calling videos, audio, PACs, seismic, security surveillance video and related data to be VBD? Would this further confuse the market, or the industry or help elevate it to a grander status in terms of size (data file or object capacity, bandwidth, market size and application usage, market revenue and so forth)?

Do we need various industry consortiums, lobbyists or trade groups to go off and create models, taxonomies, standards and dictionaries based on their constituents needs and would they align with those of the customers, after all, there are big dollars flowing around big data industry adoption (marketing).

What does this all mean?

Is Big Data BS?

First let me be clear, big data is not BS, however there is a lot of BS marketing BS by some along with hype and fud adding to the confusion and chaos, perhaps even missed opportunities. Keep in mind that in chaos and confusion there can be opportunity for some.

IMHO big data is real.

There are different variations, use cases and types of products, technologies and services that fall under the big data umbrella. That does not mean everything can or should fall under the big data umbrella as there is also little data.

What this all means is that there are different types of applications for various industries that have big and little data, virtual and very big data from videos, photos, images, audio, documents and more.

Big data is a big buzzword bingo term these days with vendor marketing big dollars being applied so no surprise the buzz, hype, fud and more.

Ok, nuff said, for now.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

October 27, 2012November 26, 2023

Networking with Bruce Ravid and Bruce Rave

Now also available via

This is the eighth (here is the first, second, third, fourth, fifth, sixth, and seventh) in a series of StorageIO industry trends and perspective audio blog and pod cast discussions from Storage Networking World (SNW) Fall 2012 in Santa Clara California.

In this episode, my co-host Bruce Rave aka Bruce Ravid of Ravid and Associates (twitter @brucerave) recap the recent SNW conference and series of pod casts. Our conversation also covers importance of networking and career tips (Bruce is an executive recruiter aka career advisory consultant) for those of you that are new and upcoming, as well those of you who are seasoned veterans to standout in a crowd.

Bruce also talks about his internet music radio show called Go Deep on moheak.com along with up and coming bands to keep an eye and ear open for in 2013. Check out Bruces sites at ravid.com and godeepmusic.net as well as listen to his internet radio show that airs weekly Sunday evenings 7 to 9PM PT on moheak.com.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Bruce and myself.

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts from SNW and other upcoming events. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at StorageIO.com and StorageIOblog.com.

Enjoy listening to Networking with Bruce Ravid.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

October 27, 2012November 26, 2023

Industry trends and perspectives: SNW 2012 Rapping with Dave Raffo of SearchStorage

Now also available via

This is the seventh (here is the first, second, third, fourth, fifth and sixth) in a series of StorageIO industry trends and perspective audio blog and pod cast discussions from Storage Networking World (SNW) Fall 2012 in Santa Clara California.

Given how at conference conversations tend to occur in the hallways, lobbies and bar areas of venues, what better place to have candid conversations with people from throughout the industry, some you know, some you will get to know better.

In this episode, my co-host Bruce Rave aka Bruce Ravid of Ravid and Associates (twitter @brucerave) meets up Sr. News Director Dave Raffo of TechTarget and Search Storage in the SNW trade show expo hall. Our conversation covers past and present SNWs along with other industry conferences, industry trends, software defined buzzwords, Green Bay Packers smack and more.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Dave, Bruce and myself.

Also available via

Enjoy listening to Rapping with Dave Raffo of Search Storage from the Fall SNW 2012 pod cast.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

October 23, 2012November 26, 2023

Industry trends and perspectives: Ray Lucchesi on Storage and SNW

Now also available via

This is the sixth (here is the first, second, third, fourth and fifth) in a series of StorageIO industry trends and perspective audio blog and pod cast discussions from Storage Networking World (SNW) Fall 2012 in Santa Clara California.

In this episode, my co-host Bruce Rave aka Bruce Ravid of Ravid and Associates (twitter @brucerave) meets up with Ray Lucchesi (@RayLucchesi) of Silverton Consulting and Ray on storage blog in the Santa Clara Hyatt (event venue) lobby bar area. Our conversation covers past and present SNWs along with other industry conferences, shows and events, along with social networking, technology, being a soccer dad with teenage kids who are aspiring actors and more.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Ray, Bruce and myself.

Also available via

Enjoy listening to Ray on storage and SNW from the Fall SNW 2012 pod cast.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

October 22, 2012November 26, 2023

Industry trends and perspectives: Learning with Leo Leger of SNIA

This is the fifth (here is the first, second, third and fourth ) in a series of StorageIO industry trends and perspective audio blog and pod cast discussions from Storage Networking World (SNW) Fall 2012 in Santa Clara California.

In this episode, while I’m on a plane flying home above the clouds, my co-host Bruce Rave aka Bruce Ravid of Ravid and Associates (twitter @brucerave) meets up with SNIA executive director Leo Leger. Some of you may know or know of Leo, for those who do not, he is the person behind the scenes that puts SNW together as well as coordinates many other SNIA activities and events in conjunction with chair Wayne Adams (aka listen to Waynes World here) and other SNIA members and staff.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Leo and Bruce.

Also available via

Enjoy listening to learning Leo Leger from the Fall SNW 2012 pod cast.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

October 21, 2012November 26, 2023

Industry trends and perspectives: Meeting up with Marty Foltyn of SNIA

This is the fourth (here is the first, second and third) in a series of StorageIO industry trends and perspective audio blog and pod cast discussions from Storage Networking World (SNW) Fall 2012 in Santa Clara California.

In this episode, while I’m on a plane flying home above the clouds, my co-host Bruce Rave aka Bruce Ravid of Ravid and Associates (twitter @brucerave) meets up with Marty Foltyn (@martyfoltyn) of SNIA Hands On Lab (HOL).

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Marty and Bruce.

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts from SNW and other upcoming events.

Enjoy listening to meeting up with Marty Foltyn from the Fall SNW 2012 pod cast.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

October 21, 2012November 26, 2023

Industry trends and perspectives: Catching up with Quantum CTE David Chapa

This is the third (here is the first and the second) in a series of StorageIO industry trends and perspective audio blog and pod cast discussions from Storage Networking World (SNW) Fall 2012 in Santa Clara California.

In this episode, I’m joined by my co-host Bruce Rave aka Bruce Ravid of Ravid & Associates (twitter @brucerave) as we catch up and visit with David Chapa (@davidchapa) Chief Technology Evangelist (CTE) of Quantum Corporation (@quantumcorp) in the Santa Clara Hyatt (event venue) lobby bar area. Disclosure note, Quantum has in the past been a client of StorageIO.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with David and Bruce. Our conversations covers SNW, evolution and transformation of Quantum, global travels in and around the clouds, big data myths and realities, monetizing and transforming data into information, using big data to drive diapers and beer sales, people and data living longer as well as getting larger, managing your diet and data footprint, rethinking and modernizing data protection among other topics.

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts from SNW and other upcoming events.

Enjoy listening to catching up with David Chapa from the Fall SNW 2012 pod cast.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

October 19, 2012November 26, 2023

Industry trends and perspectives: Chatting with Karl Chen at SNW 2012

This is the second (here is the first SNW 2012 Waynes World) in a series of StorageIO industry trends and perspective audio blog and pod cast about Storage Networking World (SNW) Fall 2012 in Santa Clara California.

In this episode, I’m joined by my co-host Bruce Rave aka Bruce Ravid of Ravid & Associates as we catch up and visit with Chief Marketing Officer (CMO) of Starboard Storage Systems Karl Chen in the Santa Clara Hyatt (event venue) lobby bar area.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Karl and Bruce. Our conversations covers SNW, VMworld, Americas Cup Yacht racing, storage technology and networking with people during these events.

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts from SNW and other upcoming events.

Enjoy listening to catching up with Karl Chen from the Fall SNW 2012 pod cast.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

October 18, 2012November 26, 2023

Industry trends and perspectives: SNW 2012 Wayne’s World

This is a StorageIO industry trends and perspective audio blog and pod cast about Storage Networking World (SNW) Fall 2012 in Santa Clara California.

In this episode, I’m joined by my co-host Bruce Rave aka Bruce Ravid of Ravid & Associates as we catch up and visit with SNIA Chairman Wayne Adams in the Santa Clara Hyatt (event venue) lobby bar area.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Wayne, Bruce. Our conversations covers SNW past and present, global SNW and travel, technology and the importance of networking, that is meeting and talking with people during these events.

Also available via

I often hear people say how small the storage and networking (or other adjacent technology) industries are, and how everybody knows everyone. That might be true in some circles or sub-communities where everybody knows each other, however the industry is larger than many realize. As you listen to these series of pod casts what you will hear is a recurring theme of people meeting others at events, including some who may have passed each other in hallways for years yet never have had a chance to meet, or put a name to a face.

While modern communications, social networking and other advances make the world a smaller place and reducing your degrees of separation with others (and your information), there is still plenty off opportunities to meet those you have not yet meet. Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts from SNW and other upcoming events.

Enjoy listening to SNW 2012 Wayne’s World.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

October 15, 2012November 3, 2024

How many degrees separate you and your information?

In case you are not familiar, degrees of separation refer to how you are connected to other people.

When you know somebody directly then you are a first connection, and you are a second degree of separation from people that they are directly connected to. The theory goes that via a mix of the number of people you are directly connected to, as well as how well they are connected to others, that you are only so many degrees of connection separation from many (if not millions of people) and if you go out seven degrees, that could be billions.

If you are familiar with or use Linked In and are directly connected to somebody like myself, which is a first degree. For example in the following image, person A is a first or 1 degree connection to person B, person B is a direct or first degree connection to person C who in turn is a direct connection to person D. Person A is 2 degree from person C and three degree from person D.

The reason I bring this up is not to say or play games around who is connected to whom, or compare contacts or the number of them, rather to use the idea of degrees of separation in the context of where and how you get your information. For example, you may get your information, insight or experience directly from what you do. On the other hand, you may get information or knowledge directly from the source or person involved with it, which would be 1 degree of separation.

You could also get the information from somebody else such as a friend, coworker, blogger, analyst, consultant, media journalist, reporter, vendor, VAR or other person who got it directly from the source, which would be 2 degrees of separation. Another example would be you get your information from somebody who cites a report, study, survey or some research that came from another source that involved another party who collected and analyzed the data.

At each point, there is the potential for the information to be changed, adjusted, reinterpreted, misunderstood, or simply adapted to meet particularly needs. What if person A gets their information from person B who in turn got their information from source C, and that comes from person D who got it directly from person E? Assuming that the information was collected and passed along as is, person A should get what was given from person E to person D. However, along the way, various interpretations, more material and views can be applied resulting in a different message.

There is also another variation, which are your spheres of influence or circles of contacts. For example I get to talk with lots of IT pros around the world live in person, virtually and via different venues, those would be direct or no separation. When I hear from a vendor or PR or some pundit telling me what they heard direct, that’s 1 degree however if they heard it from their marketing who heard it from a sales rep or other source then it’s at least two.

Another example of degrees of separation is where you are in relation to technology timelines, evolution, revolution, industry adoption vs. customer deployment. For example, if you are a researcher or development engineer, you are further along on a technology evolution curve than others are. Somebody then takes the researchers work and productize it including making it manufacture able on a cost-effective basis. Along the lines there is also the different degrees of separation between the researcher, initial publicity of a technology breakthrough, general industry adoption and later customer deploy and subsequent success stories. For example, to a research something that they did many years along with those who follow at that point may view what is emerging for real customer deploy as old and yesterday’s news.

On the other hand, for customers getting ready to deploy a new technology, product or service, some breaking research may be interesting to hear about, however it may be out several years at best from customer actual use. Also on that theme, the customer of a component can be a manufacturer that in turn test, qualifies and sells a finished solution to their customers. Thus, there are different degrees of separation between industry adoption (e.g. talking about and awareness) and customer deployment (actually buying and using on a mainstream basis) in the technology supply chain.

Yet another degree of separation is between you and your information or data. Some of that data is very close in your own memory (e.g. brain), perhaps others written on note pads (physical or digital) with a copy local or remote including at the cloud. Depending on how your data and information are backed up or protected, there can be added degrees of separation between you and your information.

Thus, there are different degrees of separation between you and your various forms of information.

Your ability to learn and share information, meet and interact with various people from across different sections of environments is bound by what you are willing to engage via various mediums including social media involvement.

If you are comfortable with where you are at, or what you know, then stay in your comfort zone, or sphere of influence, otherwise, take a chance, venture out, learn what you do not know, meet who you do not know, interact and see new things, or have some dejavu and share what you have seen or experienced before.

After all, knowledge not shared with others is useless if kept only to you. Of course, for NDA material, what is not generally known about, or understood is not discussed and let us leave sleeping dogs lay where they rest. ;)

How good or reliable is your information or G2 that you might be using for forming opinions or making informed decisions around?

Feel free to expand your network getting closer by a degree or two, if not directly too different sources. You can connect with me via Twitter (@storageio), Goggle+, Linked In and Facebook among other means here. Likewise, check out the StorageIO events calendar here for upcoming virtual and live activities. These activities include seminars, web casts, video chats along with in person events while out and about in North America as well as Europe.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

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