Two companies on parallel tracks moving like trains offset by time: EMC and NetApp

View from VIA Rail Canada taken using Gregs iFlip

I see some similarities and parallels between two competing companies. Those companies happen to be in the same sector (e.g. IT data storage) however offset by time (about a decade or) subject to continued execution by both.

Those two companies are EMC and NetApp.

Some people might assert that these two companies are complete opposites. Perhaps claiming that one is on the up swing while the other on the down path (have heard claims and counter claims of both being on the other path). I will leave the discussion or debate of which is on the up and which is on the down path to the twittervile and blogsphere ultimate tag team mud wrestling arena or You Tube video rooms.

I see EMC and NetApp a bit differently which you can take it for what that is, simply an opinion or perspective having been the competitor and partner of both when I was on the vendor side of the table and later covering the two as an industry analyst.

Without going too far down the memory lane route, in a nut shell, I recall when EMC was still a fledgling startup who wanted to sell me (I was on the customer side then) rebrand Fujitsu disk drives to attach to my VAX/VMS systems and memory for our mainframes. Come to think about it, Emulex was also selling disk drives back then before reinventing themselves later as an HBA and hub vendor.

Later as a vendor, around late 94 or early 95, it was the up and coming small little bay area NAS filer appliance vendor (e.g. the toaster era) that we partnered with including a very brief OEM deal involving repackaging their product which was NetApp or Network Appliance as they were formerly known then. Once that ended after a year or so NetApp become a competitor as was EMC who at the time had as the main act the Symmetrix and about to do the EPOCH backup and McData acquisitions as well as landing the HP OEM deal for open systems.

Ironically NetApp was out to knock off Auspex which happened fairly quickly while EMC was struggling to get its NAS act together with the early DART behemoth while successfully knocking out IBM and other entrenched high-end solutions. In a twist of fate, the company I was working for ended up selling off all of their RAID (initially a few, then later all of them) patents to EMC for some cash and later transitioned out of the hardware business becoming simply a VAR of EMC (that was MTI).

While at INRANGE which later merged into CNT before acquired by McData (I left before that) and then Brocade, both EMC and NetApp were partners across different product lines.

What they have in common

Ok, enough of the memory lane stuff; lets get back to where the similarities exist.

Back in the mid 90s, EMC was essentially a one trick pony with a very software feature function rich large storage system that sold for a premium generating lots of cash from its use of cache. Likewise, NetApp is a vendor that while it has many product offerings and has some acquisitions, still relies very much on their flagship NAS storage systems that are also feature function (e.g. software) rich that leverage cache to generate cash.

Both companies are growing in terms of revenues, installed base, partners/OEMs and product diversity. Likewise each company needs to continue expansion into those as well as other adjacent areas.

Can NetApp catch EMC? Maybe, maybe not, however IMHO the question should be are there other areas that NetApp can extend its reach into causing EMC to react to those, like how EMC took advantage of opportunities causing IBM and others to react.

Here are some other similarities I see of and for EMC and NetApp:

  • Both have great outreach programs where information is provided without having to ask or dig in a proactive way, yet when something is needed, they give it without fanfare
  • Both are engaging at multiple levels, from customer, to financial and investors, to var, to partner, trade groups, to trade and other media, to analysts to social networking and beyond
  • Both are passionate about their companies, cultures, products, solutions and customers
  • Both can walk the talk, however both also like to talk and see the other balk
  • Both lead by example and not afraid to tell you what they think about something
  • Both embrace social media in connection with traditional mediums for communication with people as opposed to a giant megaphone for talking at or spamming people (when will other vendors figure that out?)
  • Both also are willing to hear what you have to say even if they do not agree with it
  • Neither is scared of the other (or at least not in public)
  • Both cause the other to play and execute a stronger game
  • Both are not above throwing a mud ball or fire cracker at the other
  • Both are not above burying the hatchet and getting along when or where needed
  • Both compete vigorously on some fronts, yet partner (publicly or privately) on other fronts
  • Both have been direct focused with some vars and some OEMs
  • Both started somewhere else and now going and moving to different places and in some ways returning to their roots or at least making sure they are not forgotten
  • Both are synonymous with their core focus products and background
  • One comes from an open systems focus working to prove itself in the enterprise
  • One comes from the enterprise establishing itself in SOHO, SMB and other spaces
  • Both have many solutions, some would say long in the tooth, others would say revolutionary
  • Both are growing via organic growth as well as acquisition and partnering
  • Both have celebrity leaders and team role players to support and back then up
  • Both also have deep benches and technical folks in the trenches to get things done
  • Both have developed leadership along with rank and file employees internal
  • Both have gone outside and brought in leadership and skilled players to expand their employee ranks
  • Both are very much involved with server virtualization (Microsoft and VMware)
  • Both are very much involved in storage virtualization and associated management
  • Both are involved with cloud solutions for enabling public or private storage
  • Both are independent storage vendors not part of a larger server organization
  • Both have interoperability programs with other vendors servers and software and networks
  • Both also get beat up about their pricing models for extensive software feature function portfolios associated with respective storage solutions
  • Both get criticized by customers or the industry as is often the case of market leaders

What I see EMC needing to do

  • Articulate where their multiple products and services fit and play into their different target market opportunities while worrying less about the color hue of logos or video backgrounds
  • Avoiding competing with itself or becoming its own major or main competitor
  • Clarify cloud (public and private) cloud confusion transitioning into cloud cash and opportunity
  • Minimize or cut channel contention and confusion internally and across partners
  • Remember where they came from and core competences however avoid a death grip on them
  • Look to the future, leverage lessons learned that helped EMC succeed where others failed
  • EMC needs NetApp as a strong NAS competitor as each plays stronger when against the other. This is like watching world-class athletes, artists or musicians that step up their games or works when paired with another

What I see NTAP needing to do

  • Doing an acquisition in an adjacent space, perhaps even a reverse merger of sorts to move up and out into a broader space that compliments their core offerings. For example, something outside of the normal comfort zone which arguably Datadomain would have been close to their comfort zone. Likewise acquiring a software player such as Commvault would be similar to EMC having acquired Legato, Documentum and so forth. That is NetApp would have to do a series of those. So why not something really big like a reverse merger or partial acquisition of say Symantecs data protection and management group (aka the old Veritas suite including backup, management tools, clustered file server software, volume managers etc).
  • In addition to adjacent acquisition, opportunities plays such as the recent Bycast move makes sense however then those need to be integrated and rolled out similar to what EMC has done with so many of their purchases.
  • Minimize or cut channel contention and confusion both internal across products and with partners.
  • NetApp started at the lower end SMB, grew into the SME and now enterprise place, however they tried with the StorVault and backed out of that market leaving it to EMC Iomega, Cisco, HP, Dell and others. Maybe they do not need a low-end play, however I rather liked the low-end StorVault story as well as where it was going. Oh well, needless to say I ended up buying an EMC Iomega IX4 as the StorVault left the market. Hmm, does that mean NetApp should acquire SNAP or Drobo or some other low-end SOHO play? Only if the price is right and there is an existing customer base and channel in place otherwise it would be a distraction from the core business. BTW, did I mention EMC Legato, oh excuse me, Networker came from the desktop and SMB environment however grew to the enterprise (yes I know, that is debatable) however now is difficult to put into SOHO environments.
  • Does NetApp need a stronger block storage play, perhaps a 3PAR acquisition? Maybe, perhaps not depending on if they are competing for today’s market or tomorrows.
  • Does NetApp need to be acquired? I think they can stay independent; however they need to expand their presence and footprint from a product, partner and customer perspective.
  • NetApp needs a strong NAS competitor in the likes of an EMC as the competition IMHO makes each stronger as well as providing competition which should play well for customers. Not to mention the back and forth mud ball and fire cracker tossing can be entertaining for some.

What is your take?

Are EMC and NetApp two companies on parallel tracks offset by time and perhaps execution?

Cast your vote and see what others have indicated in the following poll.

View from VIA Rail Canada taken using Gregs iFlip

Ok, nuff said.

Cheers gs

Greg Schulz – Microsoft MVP Cloud and Data Center Management, vSAN and VMware vExpert. Author of Software Defined Data Infrastructure Essentials (CRC Press), as well as Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press), Resilient Storage Networks (Elsevier) and twitter @storageio.

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2023 Server StorageIO(R) and UnlimitedIO All Rights Reserved

Gregs StorageIO Out and About Update: June 2010

With the 2010 summer solstice having occurred in the northern hemisphere that means it is time for a quick out and about update. It has been a busy winter and spring in the office, on the road as well as at home.

Some results of this recent activity have appeared in blog, on my web site as well as via other sites and venues. For example, activity or content ranges from Industry Trends and Perspectives white papers, reports, blogs, newsletter commentary, interviews, Internet TV, videos, web cast, pod casts (including several appearances on StorageMonkeys Infosmack as well as Rich Brambleys Virtumania), ask the expert (ATE) questions, twitter tweets, tips and columns. Then there were the many in person presentations, key note and seminar events, conferences, briefing sessions along with virtual conferencing and advisory consulting sessions (read and see more here).

Greg Schulz and StorageIO in the news

Regarding having new content appearing in different or new venues, Silicon Angle (including a video), Newstex and Enterprise Efficiencies join the long list of industry and vertical, traditional along with new world venues that my content as well as industry trends and perspective commentary appear in. Read more about events and activities here, content here or commentary here.

Speaking of books, there is also some news in that The Green and Virtual Data Center (CRC) is now available on Amazon Kindle (click on links below) as well as having been translated and published in China not to mention having undergone another round of printing keeping up with demand to make more copies available via global venues.

The Green and Virtual Data Center Chineese Edition: ISBN 978-7-115-21827-8

As for what am I seeing and hearing, check out the new series of Industry Trends and Perspective (ITP) short blog posts that compliment other posts as well as content found on the main web site. These ITP pieces capture what I am hearing and seeing (that is of those what I can talk about that are not under NDA of course) while out and about.

Some of the cities that I have been at while out and about doing keynote speaking and seminar events as well as for other meetings have included Minneapolis, Miami, San Diego, Beverly Hills, San Jose, San Diego (again), Hollywood (again), Austin, Miami (again), New York City, Reston, Minneapolis (again), Irvine, New York City (again), Boston, Toronto, Atlanta, Chicago, Columbus, Philadelphia, Mountain View, Mahtomedia (Minneapolis area), Boston (again) and Indianapolis, Calgary, Jasper (Alberta), Vancouver in Canada as well as Nijkerk (Netherlands) for a one day seminar covering Industry Trends and Perspectives in addition to changing planes in Atlanta, Detroit, Memphis and Las Vegas.

The Planes should be obvious, however what about automobiles you ask? How about the following taken from my rental car while driving north of LAX on the 405 after a January storm during my trip from San Diego after a morning event to Beverly Hills to do an evening keynote.

Rainbow seen from 405 north of LAX
Driving north of LAX on the 405 with a rainbow after rain storm

Another car trip a few weeks later after a different event in San Diego I had a driver from a service behind the wheel so that I could get some work done before an evening meeting. Also on the car front, after flying into Indianapolis there was a car ride to Indianapolis Motor Speedway (IMS) to do a keynote for a CDW sponsored event in gasoline alley a few days before the big race there. While we are on the topic of automobiles and technology, if you have not seen it, check out a post I did about what NAS, NASA and NASCAR have in common.

Gasoline Alley at Indy 500 Practice during a speaking eventIndy 500 Practice during a speaking event

What about trains you ask?

VIA Rail: The CanadianWaiting for morning Train at Nijkerk Station to take me to Amsterdam Airport

Besides the normal airport trams or trains, there was a fun Amtrak Acela ride from New York City Penn station after a morning event in the city up to Boston so as to be in place for a morning event the next day. Other train activity besides airport, subway or commuter light rail in the US and Europe (Holland), there was also an overnight trip on VIA Rail Canada the Canadian from Jasper Alberta to Vancouver (some business tied into a long weekend). If you have never been to the Canadian Rockies, let alone traveled via train, check this one, it was a blast and I highly recommend it.

Lake Louise Alberta CanadaBear family seen near Jasper Alberta
Lake Louise and Jasper area bear family in Alberta Canada

It just dawned on me, what about any out and about via boats?

Other than the Boston water taxi to Logan Airport from the convention center where EMCworld was held and that I did an Internet TV interview along with @Stu and @Scott_Lowe, boat activity has been so far relegated to relaxation.

However, as all work and no play could make for a dull boy (or girl), I can update you that the out and about via boat fishing and sightseeing activity has been very good so far this fall even with high (then low, then high) water on the scenic St. Croix river way.

Here are some scenes from out and about on the St. Croix river including an eagle in its nest tending to its young who can not be seen in this photo as well as fishing (and catching and releasing).

Greg and his Fish Guide: Out and About on St. Croix River Photos by Karen SchulzWaleye Fish: Out and About on St. Croix River Photos by Karen Schulz
This is Walter: Out and About on St. Croix River Photos by Karen SchulzOne of our Neighbors who had an addition to their family this year: Out and About on St. Croix River Photos by Karen Schulz

In between travels (as well as during on planes, trains and in hotel rooms) as well as relaxation breaks, I have been also working on several other projects. Some of these can be seen on the news or tips and articles as well as video and pod cast pages in addition to custom research as well as advisory consulting services. I have also been working on some other projects some of which will become visible over the next weeks and months, others not for a longer period of time yet and yet others that fall under the NDA category so that is all I have to say about that.

If you are not receiving or have seen them, the inaugural issue of the Server and StorageIO newsletter appeared in late February followed by the second edition (Spring 2010) this past week. Both can be found here and here as well as at www.storageio.com/newsletter or subscribing via newsletter@storageio.com.

StorageIO Newsletter

A question I often get asked is what am I hearing or seeing particularly with regards to IT customers as well as with vars during my travels. Here are some photos covering some of the things that I have seen so far this year while out and about.


Super TV or Visualization device at Texas Advanced Computing Center (TACC) in Austin
Note all of the dell servers side by side under the screens required to drive the image.


Taking a walk inside a supercomputer (left) and Texas Supercomputer (Note the horns)

View of MTC during one of stops part of a five city server virtualizaiton series I did
Microsoft Technology Center (MTC)

view from coach classFlight travel tools
View from the back of the plane (left), Airplane long haul essentials: water, food, ipod, coffee, eye shades

Dutch boats
Boats in Holland taken after dinner before recent seminar I did in Nijkerk

Dutch snack (yum yum) foodDutch Soccer or Pub Grub
Dutch Soccer (Pub) food and snacks being enjoyed after a recent seminar in Nijkerk

Waiting at AMS for flight to MSPAirplane food and maps
Airport waiting for planes in AMS (left), more airplane snacks and a map (right)

As to what am I seeing and hearing pertaining to IT, storage, networking and server trends or issues they include among others (see the newsletter):

Whats on deck and and that I am working on?

Having had a busy fun winter and spring Im going to get some relaxation time in during a couple of week period of no travel, however there is plenty to do and get ready for. The summer months will slow down a bit on the out and about travel events scene, however not to a complete stop. In between preparing for upcoming events, advisory and consulting activities as well as researching new material and topics not to mention working on some projects that you will see or hear more about in the weeks and months to come.

For example I will be a guest on a webcast sponsored by Viridity discussing the importance of data center metrics, measurement and insight for effective management to enable energy efficient and effective data centers on July 8th. In addition, I will also be doing another five city storage virtualization series in Stamford, Cleveland, Miami, Tampa and Louisville during mid to late July among other upcoming activities including VMworld in San Francisco.


Check out the events page for more details, specific dates and venues.

What about you?

What have you been doing or have planned for your summer?

Let me know what you are seeing or hearing as well as have been doing.

In the meantime however keep these hints and tips in mind:

  • Have plenty of reading material (real physical books or magazines) or virtual (Kindle or other) as well as via Internet or online to read while at the beach (make sure your computer or PDA is backed up), pool side, in the backyard or elsewhere
  • Remember your eye shades (sun glasses or eye wear), hat and sun screen and if applicable, inspect or bug repellant (e.g. RAID is still useful)
  • Drink plenty of liquid fluids while outside in the summer heat including non alcoholic ones that do not have umbrellas or other interesting garnish
  • Have a place to backup and protect all those summer photos, videos and audio clips that you record while on your out and about adventure. However, keep in mind privacy concerns when uploading them to various social mediums. After all, what happens in Vegas stays in Vegas and what happens on the web stays on the web!

Thanks to everyone involved in the recent events which can be seen here, as well for those who will be participating in upcoming ones I look forward to meeting and talking with you.

Until next time have a fun, safe and relaxing summer if you are in the northern hemisphere and for those down under, not to worry, spring is on the way soon for you as well.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Follow via Google Feedburner here or via email subscription here.

VMware vExpert 2010: Thank You, Im Honored to be named a Member

This week while traveling I received an email note from John Troyer of VMware informing me that I have been nominated and selected as a VMware vExpert for 2010.


To say that I was surprised and honored would be an understatement.

Thus, I would like to thank all those involved in the nominations, evaluation and selection process for being named to this esteemed group.

I would also like to say congratulations, best wishes and hello to all of the other 2010 vExperts. Im Looking forward to being involved and participating in the VMware vExpert community.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

June 2010 StorageIO Newsletter

StorageIO News Letter Image
June 2010 Newsletter

Welcome to the June 2010 edition of the Server and StorageIO Group (StorageIO) newsletter. This follows the Spring 2010 edition building on the great feedback received from recipients.
Items that are new in this expanded edition include:

  • Out and About Update
  • Industry Trends and Perspectives (ITP)
  • Featured Article

You can access this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions. Click on the following links to view the June 2010 edition as an HTML or PDF or, to go to the newsletter page to view previous editions.

Follow via Goggle Feedburner here or via email subscription here.

You can also subscribe to the news letter by simply sending an email to newsletter@storageio.com

Enjoy this edition of the StorageIO newsletter, let me know your comments and feedback.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Industry Trends and Perspectives: Public and Private IT Clouds

This is part of an ongoing series of short industry trends and perspectives blog posts briefs.

These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageioblog.com/reports.

Are you clear on cloud conversation issues, topics and trends? Or, are you confused and looking for clarification of what is (or not) a public vs. private cloud? If you are part of the second group, welcome to the majority of IT professionals that includes customers as well as some VARs and vendors not to mention press, media or bloggers as well as analysts and other industry pundits.

A couple of customer trends that Im seeing are that public clouds in terms of backup as a service (BaaS), Backup Service Provider (BSP), Managed Service Provider (MSP), Cloud Backup Service (CBS) or hosted backup among other terms or acronyms continues to be popular for smaller consumer, SOHO and SMB as well as ROBO environments with some larger scale adoption. Likewise there continues to be some early adoption of cloud archive however this is mainly as a storage target or medium where data goes.

Some vendors or VARs are touting cloud archive as the silver bullet for cloud adoption however unless they can address the fundamental archive challenge all they are doing is competing on price to shift the location of where data gets parked. The real archive challenge is not necessarily the hardware where data is housed or its subsequent management, nor is the real cost or barrier archiving software for databases, email or file systems.

The real or more common barrier is that of someone identifying and approving not to mention indemnifying those involved of what can be moved when, where as well as for how long. This means that professional services and business buy in for establishment of policies along with tools for classifying applications and data are needed. Thus before automated movement and migration tools to leverage various tiers of local and remote including cloud archive storage can be used, the fundamental barriers to archive need to be addressed.

Im also seeing continued skepticism in addition to confusion around clouds in general, however there is also curiosity wanting to know or learn more about clouds and traditional IT coexisting. Consequently Im seeing while still low, more interest in private clouds by IT professionals as it is closer to their real world.

The common theme around interest in private clouds is that of enhancing IT efficient and effectiveness along with service delivery. Thus there is a growing interest in identifying costs of providing a given level of service that meets various RTO, RPO, QoS and other SLA objectives.

Likewise, Im seeing more interest around public clouds by vendors, investors or some business where the focus is more around near term monetization or addressing an opportunity when seen. Public clouds tend to be more fun for the industry to talk about or speculate upon compared to legacy boring IT (at least in the minds of those outside of core IT).

There are many different types as well as definition of clouds based on various products, initiatives and viewpoints. By their nature and how clouds have been used as a metaphor or symbol for abstracting complex items in IT for decades. Consequently, similar to virtualization which also has multiple meanings it should be no surprise that there is cloud confusion. After all, in chaos and confusion there is opportunity for the industry at large to develop and provide services or products that need to be promoted and marketed which require coverage and discussion along with advice or consultation as well as implementation.

With all of the conversations around cloud as a metaphor for describing IT services, products and functions, that could beg the question of if these different approaches are a Stairway to Heaven, Hotel California (you can check in however never leave), Road to Hell or Highway to Hell or perhaps a journey to Yellow Brick Road.

My general thinking and perception of both public and private IT clouds continues to be that of dont be scared, however look before you leap. Look at how cloud IT are not a replacement, rather are a compliment to your existing environment as another tier of resource (server, storage, network, software or other service) used to address various needs or issues. Likewise is private cloud another name for in sourcing of IT?

Related and companion material:
Blog: Clouds are like Electricity: Dont be Scared
Blog: Poll: What Do You Think of IT Clouds?
Blog: Clouds and Data Loss: Time for CDP (Commonsense Data Protection)?
Blog: 2010 and 2011 Trends, Perspectives and Predictions: More of the same?

That is all for now, hope you find this ongoing series of current and emerging Industry Trends and Perspectives interesting.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Industry Trends and Perspectives: Storage Virtualization and Virtual Storage

This is part of an ongoing series of short industry trends and perspectives blog posts briefs.

These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageioblog.com/reports.

The topic of this post is a trend server virtualization and recent EMC virtual storage announcements.

Virtual storage or storage virtualization has been as a technology and topic around for some time now. Some would argue that storage virtualization is several years old while others would say many decades depending on your view or definition which will vary by preferences, product, vendor, open or closed, hardware, network, software not to mention feature and functionality.

Consequently there are many different views and definitions of storage virtualization some tied to that of product specifications often leading to apples and oranges comparison.

Back in the early to mid 2000s, there was plenty of talk around storage virtualization which then gave way to a relative quiet period before seeing adoption pickup in terms of deployment later in the decade (at least for block based).

More recently there has a been a renewed flurry of storage virtualization activity with many vendors now shipping their latest versions of tools and functionality, EMC announcing VPLEX as well as the file virtualization vendors continuing to try and create a market for their wares (give it time, like block based, it will evolve).

One of the trends around storage virtualization and part of the play on words EMC is using is to change the order of the words. That is where storage virtualization is often aligned with product implementation (e.g. software on an appliance or switch or in a storage system) used primarily for aggregation of heterogeneous storage, with VPLEX EMC is referring to it as virtual storage.

What is interesting here is the play on life beyond consolidation a trend that is also occurring with servers or using virtualization for agility, flexibility and ease of management for upgrades, add, move and changes as opposed to simply pooling of LUNs and underlying storage devices. Stay tuned and watch for more in this space as well as read the blog post below about VPLEX for more on this topic.

Related and companion material:
Blog: EMC VPLEX: Virtual Storage Redefined or Respun?

That is all for now, hope you find this ongoing series of current and emerging Industry Trends and Perspectives interesting.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Industry Trends and Perspectives: Tiered Hypervisors and Microsoft Hyper-V

Storage I/O trends
This is part of an ongoing series of short industry trends and perspectives blog posts briefs.

These short posts complement other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageioblog.com/reports.

Multiple – Tiered Hypervisors for Server Virtualization

The topic of this post is a trend that I am seeing and hearing about during discussions with IT professionals of the use of two or more server virtualization hypervisors or what is known as tiered Hypervisors.

Server Virtualization Hypervisor Trends

A trends tied to server virtualization that I am seeing more of are that IT organizations are increasingly deploying or using two or more different hypervisors (e.g. Citrix/Xen, Microsoft/Hyper-V, VMware vSphere) in their environment (on separate physical server or blades).

Tiered hypervisors is a concept similar to what many IT organizations already have in terms of different types of servers for various use cases, multiple operating systems as well as several kinds of storage mediums or devices.

What Im seeing is that IT pros are using different hypervisors to meet various cost, management and vendor control goals aligning the applicable technology to the business or application service category.

Tiered Virtualization Hypervisor Management

Of course this brings up the discussion of how to manage multiple hypervisors and thus the real battle is or will be not about hypervisors, rather that of End to End (E2E) management.

A question that I often ask VARs and IT customers if they see Microsoft on the offensive or defensive with Hyper-V vs. VMware and vice versa, that is if VMware is on the defense or offense against Microsoft.

Not surprisingly the VMware and Microsoft faithful will say that the other is clearly on the defensive.

Meanwhile from other people, the feelings are rather mixed with many feeling that Microsoft is increasingly on the offensive with VMware being seen by some as playing a strong defense with a ferocious offense.

Learn more

Related and companion material:
Video: Beyond Virtualization Basics (Free: May require registration)
Blog: Server and Storage Virtualization: Life beyond Consolidation
Blog: Should Everything Be Virtualized?

That is all for now, hope you find this ongoing series of current and emerging Industry Trends and Perspectives interesting.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Industry Trends and Perspectives Blog Series

This is the first in a series of ongoing short industry trends and perspectives blog post briefs. These short posts compliment other longer posts along with traditional industry trends and perspective white papers, research reports, solution brief content found at www.storageioblog.com/reports.

I often get asked by people what Im seeing or hearing new (aka what is the Buzz).

Sometimes when I tell those who ask about new things or what they have not read or heard about yet, I get interesting as well as varied sometimes even funny reactions. In most cases unless the person does not agree or like the trend, the reaction shifts to one of wanting to know more including what is driving or causing the activity, its impact along with what can be done.

As some are new or emerging they may not yet be being covered in other venues, research, surveys, studies or reports. Thus do not be surprised or alarmed if there is something listed here or in one of the subsequent series post that you have not seen or read elsewhere yet while others may already be familiar. Some are emerging trends perhaps even being short lived while others will have longer legs to evolve.

Some general trends that I am seeing and hearing from IT professionals include:

Click on the above links to read more about these the first in a series of quick Industry Trends and Perspectives posts as well as watch for more in the coming weeks and months.

That is all for now. I hope you find these ongoing series of current or emerging Industry Trends and Perspectives interesting.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Upcoming Event: Industry Trends and Perspective European Seminar

Event Seminar Announcement:

IT Data Center, Storage and Virtualization Industry Trends and Perspective
June 16, 2010 Nijkerk, GELDERLAND Netherlands

Event TypeTraining/Seminar
Event TypeSeminar Training with Greg Schulz of US based Server and StorageIO
SponsorBrouwer Storage Consultancy
Target AudienceStorage Architects, Consultants, Pre-Sales, Customer (technical) decison makers
KeywordsCloud, Grid, Data Protection, Disaster Recovery, Storage, Green IT, VTL, Encryption, Dedupe, SAN, NAS, Backup, BC, DR, Performance, Virtualization, FCoE
Location and VenueAmpt van Nijkerk Berencamperweg
Nijkerk, GELDERLAND NL
WhenWed. June 16, 2010 9AM-5PM Local
Price€ 450,=
Event URLLinkedIn: https://storageioblog.com/book4.html
ContactGert Brouwer
Olevoortseweg 43
3861 MH Nijkerk
The Netherlands
Phone: +31-33-246-6825
Fax: +31-33-245-8956
Cell Phone: +31-652-601-309

info@brouwerconsultancy.com

AbstractGeneral items that will be covered include: What are current and emerging macro trends, issues, challenges and opportunities. Common IT customer and IT trends, issues and challenges. Opportunities for leveraging various current, new and emerging technologies, techniques. What are some new and improved technologies and techniques. The seminar will provide insight on how to address various IT and data storage management challenges, where and how new and emerging technologies can co-exist as well as compliment installed resources for maximum investment protection and business agility. Additional themes include cost and storage resource management, optimization and efficiency approaches along with where and how cloud, virtualizaiton and other topics fit into existing environments.

Buzzwords and topics to be discussed include among others: FC and FCoE, SAS, SATA, iSCSI and NAS, I/O Vritualization (IOV) and convergence SSD (Flash and RAM), RAID, Second Generation MAID and IPM, Tape Performance and Capacity planning, Performance and Capacity Optimization, Metrics IRM tools including DPM, E2E, SRA, SRM, as Well as Federated Management Data movement and migration including automation or policy enabled HA and Data protection including Backup/Restore, BC/DR , Security/Encryption VTL, CDP, Snapshots and replication for virtual and non virtual environments Dynamic IT and Optimization , the new Green IT (efficiency and productivity) Distributed data protection (DDP) and distributed data caching (DDC) Server and Storage Virtualization along with discussion about life beyond consolidation SAN, NAS, Clusters, Grids, Clouds (Public and Private), Bulk and object based Storage Unified and vendor prepackaged stacked solutions (e.g. EMC VCE among others) Data footprint reduction (Servers, Storage, Networks, Data Protection and Hypervisors among others.

Learn about other events involving Greg Schulz and StorageIO at www.storageio.com/events

EMC VPLEX: Virtual Storage Redefined or Respun?

In a flurry of announcements that coincide with EMCworld occurring in Boston this week of May 10 2010 EMC officially unveiled the Virtual Storage vision initiative (aka twitter hash tag of #emcvs) and initial VPLEX product. The Virtual Storage initiative was virtually previewed back in March (See my previous post here along with one from Stu Miniman (twitter @stu) of EMC here or here) and according to EMC the VPLEX product was made generally available (GA) back in April.

The Virtual Storage vision and associated announcements consisted of:

  • Virtual Storage vision – Big picture  initiative view of what and how to enable private clouds
  • VPLEX architecture – Big picture view of federated data storage management and access
  • First VPLEX based product – Local and campus (Metro to about 100km) solutions
  • Glimpses of how the architecture will evolve with future products and enhancements


Figure 1: EMC Virtual Storage and Virtual Server Vision and Big Pictures

The Big Picture
The EMC Virtual Storage vision (Figure 1) is the foundation of a private IT cloud which should enable characteristics including transparency, agility, flexibility, efficient, always on, resiliency, security, on demand and scalable. Think of it this way, EMC wants to enable and facilitate for storage what is being done by server virtualization hypervisor vendors including VMware (which happens to be owned by EMC), Microsoft HyperV and Citrix/Xen among others. That is, break down the physical barriers or constraints around storage similar to how virtual servers release applications and their operating systems from being tied to a physical server.

While the current focus of desktop, server and storage virtualization has been focused on consolidation and cost avoidance, the next big wave or phase is life beyond consolidation where the emphasis expands to agility, flexibility, ease of use, transparency, and portability (Figure 2). In the next phase which puts an emphasis around enablement and doing more with what you have while enhancing business agility focus extends from how much can be consolidated or the number of virtual machines per physical machine to that of using virtualization for flexibility, transparency (read more here and here or watch here).


Figure 2: Virtual Storage Big Picture

That same trend will be happening with storage where the emphasis also expands from how much data can be squeezed or consolidated onto a given device to that of enabling flexibility and agility for load balancing, BC/DR, technology upgrades, maintenance and other routine Infrastructure Resource Management (IRM) tasks.

For EMC, achieving this vision (both directly for storage, and indirectly for servers via their VMware subsidiary) is via local and distributed (metro and wide area) federation management of physical resources to support virtual data center operations. EMC building blocks for delivering this vision including VPLEX, data and storage management federation across EMC and third party products, FAST (fully automated storage tiering), SSD, data protection and data footprint reduction and data protection management products among others.

Buzzword bingo aside (e.g. LAN, SAN, MAN, WAN, Pots and Pans) along with Automation, DWDM, Asynchronous, BC, BE or Back End, Cache coherency, Cache consistency, Chargeback, Cluster, db loss, DCB, Director, Distributed, DLM or Distributed Lock Management, DR, Foe or Fibre Channel over Ethernet, FE or Front End, Federated, FAST, Fibre Channel, Grid, HyperV, Hypervisor, IRM or Infrastructure Resource Management, I/O redirection, I/O shipping, Latency, Look aside, Metadata, Metrics, Public/Private Cloud, Read ahead, Replication, SAS, Shipping off to Boston, SRA, SRM, SSD, Stale Reads, Storage virtualization, Synchronization, Synchronous, Tiering, Virtual storage, VMware and Write through among many other possible candidates the big picture here is about enabling flexibility, agility, ease of deployment and management along with boosting resource usage effectiveness and presumably productivity on a local, metro and future global basis.


Figure 3: EMC Storage Federation and Enabling Technology Big Picture

The VPLEX Big Picture
Some of the tenants of the VPLEX architecture (Figure 3) include a scale out cluster or grid design for local and distributed (metro and wide area) access where you can start small and evolve as needed in a predictable and deterministic manner.


Figure 4: Generic Virtual Storage (Local SAN and MAN/WAN) and where VPLEX fits

The VPLEX architecture is targeted towards enabling next generation data centers including private clouds where ease and transparency of data movement, access and agility are essential. VPLEX sits atop existing EMC and third party storage as a virtualization layer between physical or virtual servers and in theory, other storage systems that rely on underlying block storage. For example in theory a NAS (NFS, CIFS, and AFS) gateway, CAS content archiving or Object based storage system or purpose specific database machine could sit between actual application servers and VPLEX enabling multiple layers of flexibility and agility for larger environments.

At the heart of the architecture is an engine running a highly distributed data caching algorithm that uses an approach where a minimal amount of data is sent to other nodes or members in the VPLEX environment to reduce overhead and latency (in theory boosting performance). For data consistency and integrity, a distributed cache coherency model is employed to protect against stale reads and writes along with load balancing, resource sharing and failover for high availability. A VPLEX environment consists of a federated management view across multiple VPLEX clusters including the ability to create a stretch volume that is accessible across multiple VPLEX clusters (Figure 5).


Figure 5: EMC VPLEX Big Picture


Figure 6: EMC VPLEX Local with 1 to 4 Engines

Each VPLEX local cluster (Figure 6) is made up of 1 to 4 engines (Figure 7) per rack with each engine consisting of two directors each having 64GByte of cache, localized compute Intel processors, 16 Front End (FE) and 16 Back End (BE) Fibre Channel ports configured in a high availability (HA). Communications between the directors and engines is Fibre Channel based. Meta data is moved between the directors and engines in 4K blocks to maintain consistency and coherency. Components are fully redundant and include phone home support.


Figure 7: EMC VPLEX Engine with redundant directors

VPLEX initially host servers supported include VMware, Cisco UCS, Windows, Solaris, IBM AIX, HPUX and Linux along with EMC PowerPath and Windows multipath management drivers. Local server clusters supported include Symantec VCS, Microsoft MSCS and Oracle RAC along with various volume mangers. SAN fabric connectivity supported includes Brocade and Cisco as well as Legacy McData based products.

VPLEX also supports cache (Figure 8 ) write thru to preserve underlying array based functionality and performance with 8,000 total virtualized LUNs per system. Note that underlying LUNs can be aggregated or simply passed through the VPLEX. Storage that attaches to the BE Fibre Channel ports include EMC Symmetrix VMAX and DMX along with CLARiiON CX and CX4. Third party storage supported includes HDS9000 and USPV/VM along with IBM DS8000 and others to be added as they are certified. In theory given that the VPLEX presents block based storage to hosts; one would also expect that NAS, CAS or other object based gateways and servers that rely on underlying block storage to also be supported in the future.


Figure 8: VPLEX Architecture and Distributed Cache Overview

Functionality that can be performed between the cluster nodes and engines with VPLEX include data migration and workload movement across different physical storage systems or sites along with shared access with read caching on a local and distributed basis. LUNS can also be pooled across different vendors underlying storage solutions that also retain their native feature functionality via VPLEX write thru caching.

Reads from various servers can be resolved by any node or engine that checks their cache tables (Figure 8 ) to determine where to resolve the actual I/O operation from. Data integrity checks are also maintained to prevent stale reads or write operations from occurring. Actual meta data communications between nodes is very small to enable state fullness while reducing overhead and maximizing performance. When a change to cache data occurs, meta information is sent to other nodes to maintain the distributed cache management index schema. Note that only pointers to where data and fresh cache entries reside are what is stored and communicated in the meta data via the distributed caching algorithm.


Figure 9: EMC VPLEX Metro Today

For metro deployments, two clusters (Figure 9) are utilized with distances supported up to about 100km or about 5ms of latency in a synchronous manner utilizing long distance Fibre Channel optics and transceivers including Dense Wave Division Multiplexing (DWDM) technologies (See Chapter 6: Metropolitan and Wide Area Storage Networking in Resilient Storage Networking (Elsevier) for additional details on LAN, MAN and WAN topics).

Initially EMC is supporting local or Metro including Campus based VPLEX deployments requiring synchronous communications however asynchronous (WAN) Geo and Global based solutions are planned for the future (Figure 10).


Figure 10: EMC VPLEX Future Wide Area and Global

Online Workload Migration across Systems and Sites
Online workload or data movement and migration across storage systems or sites is not new with solutions available from different vendors including Brocade, Cisco, Datacore, EMC, Fujitsu, HDS, HP, IBM, LSI and NetApp among others.

For synchronization and data mobility operations such as a VMware Vmotion or Microsoft HyperV Live migration over distance, information is written to separate LUNs in different locations across what are known as stretch volumes to enable non disruptive workload relocation across different storage systems (arrays) from various vendors. Once synchronization is completed, the original source can be disconnected or taken offline for maintenance or other common IRM tasks. Note that at least two LUNs are required, or put another way, for every stretch volume, two LUNs are subtracted from the total number of available LUNs similar to how RAID 1 mirroring requires at least two disk drives.

Unlike other approaches that for coherency and performance rely on either no cached data, or, extensive amounts of cached data along with subsequent overhead for maintaining state fullness (consistency and coherency) including avoiding stale reads or writes, VPLEX relies on a combination of distributed cache lookup tables along with pass thru access to underlying storage when or where needed. Consequently large amounts of data does not need to be cached as well as shipped between VPLEX devices to maintain data consistency, coherency or performance which should also help to keep costs affordable.

Approach is not unique, it is the implementation
Some storage virtualization solutions that have been software based running on an appliance or network switch as well as hardware system based have had a focus of emulating or providing competing capabilities with those of mid to high end storage systems. The premise has been to use lower cost, less feature enabled storage systems aggregated behind the appliance, switch or hardware based system to provide advanced data and storage management capabilities found in traditional higher end storage products.

VPLEX while like any tool or technology could be and probably will be made to do other things than what it is intended for is really focused on, flexibility, transparency and agility as opposed to being used as a means of replacing underlying storage system functionality. What this means is that while there is data movement and migration capabilities including ability to synchronize data across sites or locations, VPLEX by itself is not a replacement for the underlying functionality present in both EMC and third party (e.g. HDS, HP, IBM, NetApp, Oracle/Sun or others) storage systems.

This will make for some interesting discussions, debates and applies to oranges comparisons in particular with those vendors whose products are focused around replacing or providing functionality not found in underlying storage system products.

In a nut shell summary, VPLEX and the Virtual Storage story (vision) is about enabling agility, resiliency, flexibility, data and resource mobility to simply IT Infrastructure Resource Management (IRM). One of the key themes of global storage federation is anywhere access on a local, metro, wide area and global basis across both EMC and heterogeneous third party vendor hardware.

Lets Put it Together: When and Where to use a VPLEX
While many storage virtualization solutions are focused around consolidation or pooling, similar to first wave server and desktop virtualization, the next general broad wave of virtualization is life beyond consolidation. That means expanding the focus of virtualization from consolidation, pooling or LUN aggregation to that of enabling transparency for agility, flexibility, data or system movement, technology refresh and other common time consuming IRM tasks.

Some applications or usage scenarios in the future should include in addition to VMware Vmotion, Microsoft HypverV and Microsoft Clustering along with other host server closuring solutions.


Figure 11: EMC VPLEX Usage Scenarios

Thoughts and Industry Trends Perspectives:

The following are various thoughts, comments, perspectives and questions pertaining to this and storage, virtualization and IT in general.

Is this truly unique as is being claimed?

Interestingly, the message Im hearing out of EMC is not the claim that this is unique, revolutionary or the industries first as is so often the case by vendors, rather that it is their implementation and ability to deploy on a broad perspective basis that is unique. Now granted you will probably hear as is often the case with any vendor or fan boy/fan girl spins of it being unique and Im sure this will also serve up plenty of fodder for mudslinging in the blogsphere, YouTube galleries, twitter land and beyond.

What is the DejaVu factor here?

For some it will be nonexistent, yet for others there is certainly a DejaVu depending on your experience or what you have seen and heard in the past. In some ways this is the manifestation of many vision and initiatives from the late 90s and early 2000s when storage virtualization or virtual storage in an open context jumped into the limelight coinciding with SAN activity. There have been products rolled out along with proof of concept technology demonstrators, some of which are still in the market, others including companies have fallen by the way side for a variety of reasons.

Consequently if you were part of or read or listened to any of the discussions and initiatives from Brocade (Rhapsody), Cisco (SVC, VxVM and others), INRANGE (Tempest) or its successor CNT UMD not to mention IBM SVC, StorAge (now LSI), Incipient (now part of Texas Memory) or Troika among others you should have some DejaVu.

I guess that also begs the question of what is VPLEX, in band, out of band or hybrid fast path control path? From what I have seen it appears to be a fast path approach combined with distributed caching as opposed to a cache centric inband approaches such as IBM SVC (either on a server or as was tried on the Cisco special service blade) among others.

Likewise if you are familiar with IBM Mainframe GDPS or even EMC GDDR as well as OpenVMS Local and Metro clusters with distributed lock management you should also have DejaVu. Similarly if you had looked at or are familiar with any of the YottaYotta products or presentations, this should also be familiar as EMC acquired the assets of that now defunct company.

Is this a way for EMC to sell more hardware along with software products?

By removing barriers enabling IT staffs to support more data on more storage in a denser and more agile footprint the answer should be yes, something that we may see other vendors emulate, or, make noise about what they can or have been doing already.

How is this virtual storage spin different from the storage virtualization story?

That all depends on your view or definition as well as belief systems and preferences for what is or what is not virtual storage vs. storage virtualization. For some who believe that storage virtualization is only virtualization if and only if it involves software running on some hardware appliance or vendors storage system for aggregation and common functionality than you probably wont see this as virtual storage let alone storage virtualization. However for others, it will be confusing hence EMC introducing terms such as federation and avoiding terms including grid to minimize confusion yet play off of cloud crowd commotion.

Is VPLEX a replacement for storage system based tiering and replication?

I do not believe so and even though some vendors are making claims that tiered storage is dead, just like some vendors declared a couple of years ago that disk drives were going to be dead this year at the hands of SSD, neither has come to life so to speak pun intended. What this means for VPLEX is that it leverages underlying automated or manual tiering found in storage systems such as EMC FAST enabled or similar policy and manual functions in third party products.

What VPLEX brings to the table is the ability to transparently present a LUN or volume locally or over distance with shared access while maintaining cache and data coherency. This means that if a LUN or volume moves the applications or file system or volume managers expecting to access that storage will not be surprised, panic or encounter failover problems. Of course there will be plenty of details to be dug into and seen how it all actually works as is the case with any new technology.

Who is this for?

I see this as for environments that need flexibility and agility across multiple storage systems either from one or multiple vendors on a local or metro or wide area basis. This is for those environments that need ability to move workloads, applications and data between different storage systems and sites for maintenance, upgrades, technology refresh, BC/DR, load balancing or other IRM functions similar to how they would use virtual server migration such as VMotion or Live migration among others.

Do VPLEX and Virtual Storage eliminate need for Storage System functionality?

I see some storage virtualization solutions or appliances that have a focus of replacing underlying storage system functionality instead of coexisting or complementing. A way to test for this approach is to listen or read if the vendor or provider says anything along the lines of eliminating vendor lock in or control of the underlying storage system. That can be a sign of the golden rule of virtualization of whoever controls the virtualization functionality (at the server hypervisor or storage) controls the gold! This is why on the server side of things we are starting to see tiered hypervisors similar to tiered servers and storage where mixed hypervisors are being used for different purposes. Will we see tiered storage hypervisors or virtual storage solutions the answer could be perhaps or it depends.

Was Invista a failure not going into production and this a second attempt at virtualization?

There is a popular myth in the industry that Invista never saw the light of day outside of trade show expo or other demos however the reality is that there are actual customer deployments. Invista unlike other storage virtualization products had a different focus which was that around enabling agility and flexibility for common IRM tasks, similar the expanded focus of VPLEX. Consequently Invista has often been in apples to oranges comparison with other virtualization appliances that have as focus pooling along with other functions or in some cases serving as an appliance based storage system.

The focus around Invista and usage by those customers who have deployed it that I have talked with is around enabling agility for maintenance, facilitating upgrades, moves or reconfiguration and other common IRM tasks vs using it for pooling of storage for consolidation purposes. Thus I see VPLEX extending on the vision of Invista in a role of complimenting and leveraging underlying storage system functionality instead of trying to replace those capabilities with that of the storage virtualizer.

Is this a replacement for EMC Invista?

According to EMC the answer is no and that customers using Invista (Yes, there are customers that I have actually talked to) will continue to be supported. However I suspect that over time Invista will either become a low end entry for VPLEX, or, an entry level VPLEX solution will appear sometime in the future.

How does this stack up or compare with what others are doing?

If you are looking to compare to cache centric platforms such as IBMs SVC that adds extensive functionality and capabilities within the storage virtualization framework this is an apples to oranges comparison. VPLEX is providing cache pointers on a local and global basis functioning in a compliment to underlying storage system model where SVC caches at the specific cluster basis and enhancing functionality of underlying storage system. Rest assured there will be other apples to oranges comparisons made between these platforms.

How will this be priced?

When I asked EMC about pricing, they would not commit to a specific price prior to the announcement other than indicating that there will be options for on demand or consumption (e.g. cloud pricing) as well as pricing per engine capacity as well as subscription models (pay as you go).

What is the overhead of VPLEX?

While EMC runs various workload simulations (including benchmarks) internally as well as some publicly (e.g. Microsoft ESRP among others) they have been opposed to some storage simulation benchmarks such as SPC. The EMC opposition to simulations such as SPC have been varied however this could be a good and interesting opportunity for them to silence the industry (including myself) who continue ask them (along with a couple of other vendors including IBM and their XIV) when they will release public results.

What the interesting opportunity I think is for EMC is that they do not even have to benchmark one of their own storage systems such as a CLARiiON or VMAX, instead simply show the performance of some third party product that already is tested on the SPC website and then a submission with that product running attached to a VPLEX.

If the performance or low latency forecasts are as good as they have been described, EMC can accomplish a couple of things by:

  • Demonstrating the low latency and minimal to no overhead of VPLEX
  • Show VPLEX with a third party product comparing latency before and after
  • Provide a comparison to other virtualization platforms including IBM SVC

As for EMC submitting a VMAX or CLARiiON SPC test in general, Im not going to hold my breath for that, instead, will continue to look at the other public workload tests such as ESRP.

Additional related reading material and links:

Resilient Storage Networks: Designing Flexible Scalable Data Infrastructures (Elsevier)
Chapter 3: Networking Your Storage
Chapter 4: Storage and IO Networking
Chapter 6: Metropolitan and Wide Area Storage Networking
Chapter 11: Storage Management
Chapter 16: Metropolitan and Wide Area Examples

The Green and Virtual Data Center (CRC)
Chapter 3: (see also here) What Defines a Next-Generation and Virtual Data Center
Chapter 4: IT Infrastructure Resource Management (IRM)
Chapter 5: Measurement, Metrics, and Management of IT Resources
Chapter 7: Server: Physical, Virtual, and Software
Chapter 9: Networking with your Servers and Storage

Also see these:

Virtual Storage and Social Media: What did EMC not Announce?
Server and Storage Virtualization – Life beyond Consolidation
Should Everything Be Virtualized?
Was today the proverbial day that he!! Froze over?
Moving Beyond the Benchmark Brouhaha

Closing comments (For now):
As with any new vision, initiative, architecture and initial product there will be plenty of questions to ask, items to investigate, early adopter customers or users to talk with and determine what is real, what is future, what is usable and practical along with what is nice to have. Likewise there will be plenty of mud ball throwing and slinging between competitors, fans and foes which for those who enjoy watching or reading those you should be well entertained.

In general, the EMC vision and story builds on and presumably delivers on past industry hype, buzz and vision with solutions that can be put into environments as productivity tool that works for the customer, instead of the customer working for the tool.

Remember the golden rule of virtualization which is in play here is that whoever controls the virtualization or associated management controls the gold. Likewise keep in mind that aggregation can cause aggravation. So do not be scared, however look before you leap meaning do your homework and due diligence with appropriate levels of expectations, aligning applicable technology to the task at hand.

Also, if you have seen or experienced something in the past, you are more likely to have DejaVu as opposed to seeing things as revolutionary. However it is also important to leverage lessons learned for future success. YottaYotta was a lot of NaddaNadda, lets see if EMC can leverage their past experiences to make this a LottaLotta.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Happy Earth Day 2010!

Here in the northern hemisphere it is late April and thus mid spring time.

That means the trees sprouting their buds, leaves and flowering while other plants and things come to life.

In Minnesota where I live, there is not a cloud in the sky today, the sun is out and its going to be another warm day in the 60s, a nice day to not be flying or traveling and thus enjoy the fine weather.

Among other things of note on this earth day 2010 include:

  • Minnesota Twins new home Target Field was just named the most Green Major League Baseball (MLB) stadium as well as greenest in the US with its LEED (or see here) certification.
  • Icelands Eyjafjallajokull volcano continues to spew water vapor steam, CO2 and ash at a slower rate than last week when it first erupted with some speculating that there could be impending activity from other Icelandic volcanos. Some estimates placed the initial eruption CO2 impact and subsequent flight cancellations to be neutral, essentially canceling each other out, however Im sure we will be hearing many different stories in the weeks to come.

  • Image of Iceland Eyjafjallajokull Volcano Eruption via Boston.com

  • Flights to/from and within Europe and the UK are returning to normal
  • Toyota continues to deal with recalls on some of their US built automobiles including the energy efficient Prius, some of which may have been purchased during the recent US cash for clunkers (CFC) program (hmm, is that ironic or what?)
  • Greenpeace in addition to using a Facebook page to protest Facebook data center practices is now targeting cloud IT in general including just before the Apple iPad launch (Heres some comments from Microsoft).
  • Vendors in all industries are lining up for the second coming of Green marketing or perhaps Green Washing 2.0

The new Green IT, moving beyond Green wash and hype

Speaking of Green IT including Green Computing, Green Storage, Virtualization, Cloud, Federation and more, here is a link to a post that I did back in February discussing how the Green Gap continues to exist.

The green gap exists and centers around the confusion of what Green means along with the common disconnects between core IT issues or barriers to becoming more efficient, effective, flexible and optimized from both an economic as well as environmental basis to those commonly messaged to under the green umbrella (read more here).

Regardless of where you stand on Green, Green washing, Green hype, environmentalism, eco-tech and other related themes, for at least a moment, set aside the politics and science debates and think in terms of practicality and economics.

That is, look for simple, recurring things that can be done to stretch your dollar or spending ability in order to support demand (See figure below) in a more effective manner along with reducing waste. For example to meet growing demand requirements in the face of shrinking or stagnate budgets, the action is to stretch available resources to do more work when needed, or retain more where applicable with the same or less footprint. What this means is that while common messaging is around reducing costs, look at the inverse which is to do more with available budgets or resources. The result is green in terms of economic and environmental benefits.

IT Resource demand
Increasing IT Resource Demand

Green IT wheel of oppourtunity
Green IT enablement techniques and technologies

Look at and understand the broader aspects of being green which has both economical and environmental benefits without compromising on productivity or functionality. There are many aspects or facets of being green beyond those commonly discussed or perceived to be so (See Green IT enablement techniques and technologies figure above).

Certainly recycling of paper, water, aluminum, plastics and other items including technology equipment are important to reduce waste and are things to consider. Another aspect of reducing waste particularly in IT is to avoid rework that can range from finding network bottlenecks or problems that result in continuous retransmission of data for failed backup, replication or data transfers that cause lost opportunity or resource consumption. Likewise programming errors (bugs) or miss configuration that results in rework or lost productivity also are forms of waste among others.

Another theme is that of shifting from energy avoidance to energy efficiency and effectiveness which are often thought to the same. However the expanded focus is also about getting more work done when needed with the same or less resources (See figure below) for example increasing activity (IOPS, transactions, emails or video served, bandwidth or messages) per watt of energy consumed.

From energy avoidence to effectiveness
Shifting from energy avoidance to effectiveness

One of the many techniques and approaches for addressing energy including stretching resources and being green include intelligent power management (IPM). With IPM, the focus is not strictly centered around energy avoidance, instead about inteligently adapting to different workloads or activity balancing performance and energy. Thus when there is work to be done, get the work done quickly with as little energy as possible (IOP or activity per watt), when there is less work, provide lower performance and thus smaller energy requirements, or when no work to be done, going into additional energy saving modes. Thus power management does not have to be exclusively about turrning off the lights or IT equipment in order to be green.

The following two figures look at Green IT past, present and future with an expanding focus around optimization and effectiveness meaning getting more work done, storing more data for longer periods of time, meeting growth demands with what appears to be additional resources however at a lower per unit cost without compromising on performance, availability or economics.

Green IT wheel of oppourtunity
Green IT: Past, present and future shift from avoidance to efficiency and effectiveness

Green IT wheel of oppourtunity
The new Green IT: Boosting business effectiveness, maximize ROI while helping the environment

If you think about going green as simply doing or using things more effectively, reducing waste, working more intelligently or effectively the benefits are both economical and environmentally positive (See the two figures above).

Instead of finding ways to fund green initiatives, shift the focus to how you can enable enhanced productivity, stretching resources further, doing more in the same or smaller footprint (floor space, power, cooling, energy, personal, licensing, budgets) for business economic and environmental sustainability with the result being environmental encampments.

Also keep in mind that small percentage changes on a large or recurring basis have significant benefits. For example a small change in cooling temperatures while staying within vendor guideline recommendations can result in big savings for large environments.

 

Bottom line

If you are a business and discounting green as simply a fad, or perhaps as a public relations (PR) initiative or activity tied to reducing carbon footprints and recycling then you are missing out on economic (top and bottom line) enhancement opportunities.

Likewise if you think that going green is only about the environment, then there is a missed opportunity to boost economic opportunities to help fund those inititiaves.

Going green means many different things to various people and is often more broad and common sense based than most realize.

That is all for now, happy earth day 2010

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Who or what is your sphere of influence?

Disclosure: I used to be an IT customer working in different organizations, than worked for various vendors, than for an analyst firm before starting StorageIO. Thus I have been at various seats around the proverbial IT table, having listened to as well as being part of various stories from different vantage points, thus my view and sphere or focus or influence may be different from yours.

 

Who is your sphere or circle of influence?

If you listen to vendors your perceptions will be one thing, if you listen to customers, your perceptions will be different. Or, if you simply read and get information and perspectives via the media and depending upon their sources or opinions, guess what!

 

Taking a step back for a moment.

Recently I have attended either in person, or via virtual means various vendor briefings and announcements, as well as meeting and talking with IT professionals face to face or via phone and other means. Likewise I see and read various industry related material via printed (yes some still exist), online, web, blogs, podcasts, videos, tweets from different sources ranging from traditional media or journalist organizations using in-house staff or a combination of staff and freelance writers as well as upstart new media, to vendors and vars, research analyst among others.

What jumped out at me as a perspective is something that should be as clear as seeing through both pairs of eyes or listening with two ears (assuming no ailments). That is, if all you listen to are vendors guess what your thought and perspective basis will be.

Likewise, if all you do is listen to users guess what the perspective is going to be? Another angle is that if you are in academia or research areas, and those that you associate with are also only in that venue, guess what? Or, how about if all you do is listen to particularly media or blog venues, to vars or specific analysis, or, get your info second or third hand hopefully you start to see the picture here. How about if all you do to get your information is by reading press releases or customer case studies, while providing some information, what about the story behind the story and what it all means?

For example, if all a reporter, blogger, media analyst, journalist or free-lance writer does to get their info is from vendors, guess how those discussions might be influenced. Or, if an analyst, advisor, researcher, consultant, var or independent blogger only gets their product and industry trends perspectives from vendors, guess how that might be shaped. Let alone, if your focus is on quantitative vs. qualitative depending upon information sources your view or influence will vary.

While sitting in as well as listening in remotely on some of those vendor briefings it dawned on me how perhaps there are those who only get their information on trends, perspectives and industry challenges let alone on product or competitive positioning from those venues, or, in the after the fact market research accounting numbers. After all, if your time is spent on the traveling media, analyst and blogger briefing circuit going from one big tent to another with little or no time to engage with others in the ecosystem, guess what the perspectives might possible be?

I was also wondering recently in a different venue that was filled with IT customers (e.g. users) along with some vendors and vars a similar thought. That is, if attendees never listened or attended vendor, var or third-party produced events and seminars how they would get information and dialogue exchange for forming opinions.

Or if bloggers, media, free-lance writers our journalist only get their information from vendor briefings or talking with handpicked reference customers or pre-screened and scripted pundits, is if they are getting or even asking about the bigger or broader story, the story behind the story for their viewers or readers.

Now this is not saying that any one of those is a negative or inappropriate or non important venue or source, rather, simply point out that views and perspectives eve if formed by yourself can be shaped by your sources of information.

In other words, leverage various forms of information and knowledge exchange including different venues. Form your own perspectives based on different sources and exchanges or discussions leveraging that gray matter (not talking about hair either) that sits behind your eyes, slightly above your mouth and between those ears.

 

What to do or who to listen to?

I spend my talking with manufactures, vars, service providers, bloggers, consultants, media and financial analysts, and of course, lots and lots of IT customers to gauge what is going on, the issues, challenges, opportunities, who has been naughty and nice. Consequently, my view and sphere of influences tend to be more applied and rooted with what is going on in many IT shops vs being shaped by what others want me to hear, see or think.

Something that I have found over the years is that talking directly with IT customers in real-time enables quicker perspectives and feedback on their needs and issues for when I talk with vars or vendors as well as the media.

Likewise, having regular in-depth discussions with vendors, vars and service providers helps to give perspective on where those groups are going and looking to discuss with their technologies. At times the discussions are under NDA (both on the customer as well as the var, vendor or service provider sides) and other times they are in the open depending upon the conversation or topic sensitivity.

I say leverage all the different resources, views and perspectives that are available and depending on who you are or what you do, set up dialogue with others given how easy it is to do with various mediums or venues. For example, if you are a media, financial, research or consulting advisory analyst or self-proclaimed pundit, set up open and two-way dialogue with IT customers, vars, public relations, consultants as well as media in addition to traditional vendor controlled analyst relations (while you are at it, set up some information vendor dialogue as well).

Who Are You and Your Influences
Figure 1 Some spheres of influence and influences

So who are you and what are your circles or spheres of influence as well as those that you influence (Figure 1)? If you are a media (e.g. journalist, writer, blogger, freelancer, editor, publisher) than set up relationships with various analysts, advisors, consultants, vars, customers and so forth. If you are the customer, likewise set up relationships with both traditional and new or nontraditional analysts and media venues, other customers and vars. hopefully you start to see the picture which is either hibernate, lurk, or proactively engage with others in a medium or way that suits your needs or requirements.

If you have only been a vendor or var, learn about the others around the table and likewise, if only have been a media or analyst, learn about the vendors and the customers, the vars and so forth. Expand your horizons and sources of information exchange, debate or discussion. After all, you may still come back to the same premises or perspectives, however at least you can say and prove that thesis on the basis of having discussed or researched it with your broader, diverse network of contacts.

Likewise, when sharing information or knowledge, keep in mind that there are different audiences, some of whom may have seen before what you have found to be new and revolutionary while others will have perhaps a 180 degree view and others on the same page if not same ball park.

 

Bottom line

Use your brain to read, listen, learn, discuss, ask questions, share information and form your own opinions, thoughts and perspectives. Rest assured, no one medium, venue or source has the complete insight into your specific environment, requirements, issues and challenges and if it does, that would be truly revolutionary!

And that is all that I have to say about that, at least for now…

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2024 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Virtual Storage and Social Media: What did EMC not Announce?

Synopsis: EMC made a vision statement in a recent multimedia briefing that has a social networking angle as well as storage virtualization, virtual storage, public and private clouds.

Basically EMC provided a vision preview of in a social media networking friendly manner of a vision being refereed to initially as EMC Virtual Storage (aka twitter hash tag #emcvs) which of course sounds similar to a pharmacy chain.

The vision includes stirring up the industry with a new discussion around virtual storage compared to the decade old coverage of storage virtualization.

The underlying theme of this vision is similar to that of virtual serves vs. server virtualization including the ability to move servers around, so to should there be the ability to move data around more freely on a local or global basis and in real or near real time. In other words, breaking the decades long affinity that has existed between data storage and the data that exists on it (Figure 1). Buzzword bingo themes include federated storage, virtual storage, public and private cloud along with global cache coherency among others.


Figure 1: EMC Virtual Storage (EMCVS) Vision

The rest of the story

On Thursday March 11th 2010 Pat Gelsinger (EMC President and COO, Information Infrastructure Products) held an interactive briefing with the global analyst community pertaining to future EMC trajectory or visions. One of the interesting things about this session was that it was not unique to industry analysts nor was it under NDA.

For example, here is a link that if still active, should provide access to the briefing material.

The vision being talked about include those that EMC has talked about in the past such as virtualized data centers, or, putting a spin on the phrase data center virtualization, along with public and private clouds as well as  infrastructure  resource management virtualization (Figure 2):


Figure 2: Public and Private Clouds along with Virtual Data Centers

Figure 2 is a fairly common slide used in many EMC discussions positing public and private clouds along with virtualized data centers.


Figure 3: Tenants of the EMC Virtual Storage (EMCVS) vision


Figure 4: Enabling mobile data, breaking data and storage affinity


Figure 5: Enabling teleporting and virtual storage

Thus setting up the story for the need and benefit of distributed cache coherency, similar to distributed lock management (DLM) used on local and wide area clustered file systems for maintain data integrity.


Figure 6: Leveraging distributed cache coherency

This discussion around distributed cache coherency should ring Dejavu of IBM GDPS (Global Dispersed Parallel Sysplex) for Mainframe, OpenVMS distributed lock management for VAX and Alpha clusters, Oracle RAC, or other parallel and clustered file systems among others. Likewise for those familiar with technology from Yotta Yotta, this should also ring familiar.

However while many are jumping on the Yotta Yotta familiarity bandwagon given comments made by Pat Gelsinger, something that came to mind is what about EMC GDDR? Do not worry if that is an acronym or product you are not up on as an EMC follower as it stands for EMC Geographically Dispersed Disaster (GDDR) solution that is an alternative to IBMs proprietary GDPS. Perhaps there is none, perhaps this is some, however what role if any including lessons learned will come from EMCs experience with GDDR not to mention other clustered file systems?


Figure 7: The EMC vision as presented

One of the interesting things about the vision announcement and perhaps part of floating it out for discussion was a comment made by Pat Gelsinger. That comment was about enabling the wild Wild West for IT, something that perhaps one generation might enjoy, however a notion another would soon forget. Im sure the EMC marke3ting team including their new chief marketing officer (CMO) Jeremy Burton can fine tune with time.
 

More on the social networking and non NDA angle

As is often the case with many other vendors, these types of customer, partner, analyst or media briefings (either online or in person) are under some form of NDA or embargo as they contain forward looking, yet to be announced products, solutions, technologies or other business initiatives. Note, these types of NDA discussions are not typically the same as those that portray or pretend to be NDA in order to sound more important a few days before an announcement that has already been leaked to get extra coverage or what are also known as media embargos.

After some amount of time, usually the information is formerly made public that was covered in advanced briefings, along with additional details. Sometimes material covered under NDA is done so in advanced such that third parties can prepare reports, deep dive analysis or assessment and other content that is made available at announcement or shortly there. The material is often prepared partners, vars, media, analysts, consultants, customers or others outside of the announcing company via different venues ranging from print, online columns, blogs, tweets videos and more.

Lately there has been some confusion in the broader IT as well as other industries as to where and how to classify bloggers, tweeters or other social media practionier. After all, is a blogger an analyst, journalist, free lance writer, advisor, vendor, consultant, customer, var, investor, hobbyist, competitor not to mention how does information get feed to them?

Likewise, NDAs and embargo have joined the list of fodder topics that some do not like for various reasons yet like to complain about for others. There is a time and place for real NDAs that cover and address material, discussions and other information that should not be shared. However all to often NDAs get watered down particularly on the press release games where a vendor or public relations firm (PR) will dangle an announcement briefing a couple of days or perhaps a week or two prior to an announcement under the guise that it not be disclosed prior to formal announcement.

Where these NDAs get tricky is that often they are honored by some and ignored by others, thus, those who honor the agreement get left behind by those who break the story. Personally I do not mind real NDA that are tied to real confidential material, discussion or other information that needs to be kept under wraps for various reasons. However the value or issues of NDA is whole different discussion, for now, lets get back to what EMC did not announce in their recent non-NDA briefing.

Different organizations are addressing social media in various ways, some ignoring it, others embracing it regardless of what it is. EMC is an example of a vendor who has embraced social networking and social media along with traditional means of developing and maintaining relations with the media (media or press relations), customers, partners, vars, consultants, investors (e.g. investor relations) as well as analysts (analyst relations).

For example, EMC works with analysts in traditional ways as they do with the media and other groups, however they also recognize that while some analysts (or media or investors or partners or customers or vars etc) blog and tweet (among other social networking mediums), not all do (as is also the case with media, customers, vars and so forth). Likewise EMC from a social media and networking perspective does not appear to define audiences based on the medium or tool that they use, rather, in a matrix or multi dimensional approach.

That is, an analyst with a blog is a blogger, a var or independent consultant with a blog is a blogger, or a media person including free lance writers, journalist, reporters or publisher with a blog is a blogger as are vars, advisors, partners and competitors with blogs also treated as bloggers.



Some of the 2009 EMC Bloggers Lounge Visitors

Thus at their EMCworld event, admission to the bloggers lounge is as simple and non exclusive as having a blog to join regardless of what your role or usage of a blog happens to be. On the other hand, information is communicated via different channels such as for traditional press via public relations folks, investors through investors relations, analysts via analyst relations, partners and customers through their venues and so forth.

When you think about it, makes sense as after all, EMC sells and attaches storage to mainframes, open systems Windows, UNIX, Linux as well as virtual servers that use different tools, protocols, languages and points of interest. Thus it should not be surprising that their approach to communicating with different audiences leverage various mediums for diverse messages at multiple points in time.

 

What does all of this social media discussion have to do with the March 11 EMC event?

In my opinion, this was an experiment of sorts of EMC to test the waters by floating a new vision to their traditional  pre brief audience in advance of talking with media prior to an actual announcement.

That is, EMC did not announce a new product, technology, initiative, business alliance or customer event, rather a vision and trajectory or signaling what they may be doing in the future.

How this ties to social media and networking is that rather than being an event only for those media, bloggers, tweeters, customers, consultants, vars, free lancers, partners or others who agreed to do so under NDA, EMC used the venue as an advance sounding board of sorts.

That is, by sticking to broad vision vs. propriety and confidential or sensitive topics, the discussion has been put out in advance in the open to stimulate discussion in traditional reports, articles, columns or related venues not to mention in temporal real time via twitter not to mention via blogs and beyond.

Does this mean EMC will be moving away from NDAs anytime soon? I do not think so as there is still very much a need for advanced (and not a couple of weeks prior to announcement) types of discussion around sensitive information. For example with the trajectory or visionary discussion last week by EMC, the short presentation and discussion, limited slides prompt more questions than they address.

Perhaps what we are seeing is a new approach or technique of how organizations can use and bring social networking mediums into the mainstream business process as opposed to being perceived as niche or experimental mediums.

The reason I think it was an experiment is that EMC practices both traditional analyst/media relations along with emerging social media networking relations that includes practioners that span both audiences. For some the social media bloggers and tweeters are a different audience than traditional media, writers, consultants or analysts, that is, they are a separate and unique audience.

Thus, it is in my opinion and like human knees, elbows, feet, hands, ears as well as, well, you get the picture I think that there are many different views or thoughts not to mention interpretations of social media, social networking, blogging, analysts, consultants, advisors, media or press, customers, partners, and so on with diverse roles, functions and needs.

Where this comes back to the topic of last weeks discussion is that of storage virtualization vs. virtual storage. Rest assured in the time since the EMC briefing and certainly in the weeks or months to come, there will be penalty of knees, elbows, hands and other body parts flying and signaling what is a particular view or definition of storage virtualization vs. virtual storage.

Of course, some of these will be more entertaining than others ranging from well rehearsed, in some cases over the past decade or more to new and perhaps even revolutionary ones of what is and what is not storage virtualization vs. virtual storage, let alone cloud vs. cluster vs. grid vs. federated and beyond.

 

Additional Comments and thoughts

In general, I like the trajectory vision EMC is rolling out even if it causes confusion between what is virtual storage vs. storage virtualization, after all, we have been hearing about storage virtualization for over a decade now if not longer. Likewise, there has been plenty of talk about public clouds so it is refreshing to see more discussion and less cloud ware or cloud marketecture and how to actually leverage what you have to adopt private cloud practices.

I suspect that as the EMC competition starts to hear or piece together what they think this vision is or is not, we should also start to hear some interesting stories, spins, counter pitches, debates, twitter fights, blog slams and YouTube videos, all of which also happen to consume more storage.

I also like what EMC is doing with social media and networking as a means or medium for building and maintain relationships as well as for information exchange complimenting traditional means and mediums.  

In other words, EMC is succeeding with social networking by not using it just as another megaphone to talk at or over people, rather, as a means to engage, to get to know, to challenge, to exchange regardless of if you are a so called independent blogger, twitter, analyst, medial, constant, customer, var, investor, partner among others.

If you are not already doing so, here are some EMC folks who actively participate in two way dialogues across different areas with @lendevanna helping to facilitate and leverage the masses of various people and subject matter experts including @chuckhollis @c_weil @cxi @davegraham @gminks @mike_fishman @stevetodd @storageanarchy @storagezilla @Stu and @vcto among many others.

Note that for you non twitter types, the previous are twitter handles (names or addresses) that can be accessed by putting https://twitter.com in place of the @ sign. For example @storageio = https://twitter.com/storageio

 

Additional Comments and thoughts:

Some comments and thoughts among others that I posted via twitter last week during the briefing event:

Here are some twitter comments that I posted last week during the event with hash tag #emcvs:

Is what was presented on the #emcvs #it #storage #virtualization call NDA material = Negative
Is what was presented on the #emcvs #it #storage #virtualization call a product announcement = NOpe
Is what was presented on the #emcvs #it #storage #virtualization call a statement of direction = Kind of
Is what was presented on the #emcvs #it #storage #virtualization call a hint of future functionality = probably
Is what was presented on the #emcvs #it #storage #virtualization call going to be shared with general public = R U reading this?
Is what was presented on the #emcvs #it #storage #virtualization call going to be discussed further = Yup
Is what was presented on the #emcvs #it #storage #virtualization call going to confuse the industry = Maybe
Is what was presented on the #emcvs #it #storage #virtualization call going to confuse customers = Depends on story teller
Is what was presented on the #emcvs #it #storage #virtualization call going to confuse competition = probably
Is what was presented on the #emcvs #it #storage #virtualization call going to provide fodder/fuel for bloggers = Yup
Anything else to add about #emcvs #it #storage #virtualization call today = Stay tuned, watch and listen for more!

Some additional questions and my perspectives on those include:

  • What did EMC announce? Nothing, it was not an announcement; it was a statement of vision.
  • Why did EMC hold a briefing without an NDA and yet nothing was announced? It is my opinion that EMC has a vision that they want to float an idea or direction, thus, sharing a vision to get discussions going without actually announcing a specific product or technology.
  • Is this going to be a repackaged version of the Invista storage virtualization platform? I do not believe so.
  • Is this going to be a repackaged version of the intellectual property (IP) assets that EMC picked up from the defunct startup called Yotta Yotta? Given some references to, along with what some of the themes and discussions center around, it is my guess that there is some Yotta Yotta IP along with other technologies that may be part of any future possible solution.
  • Who or what is YottaYotta? They were a late dot com startup founded in 2000 that went through various incarnations and value propositions with some solutions that shipped. Some of the late era IP included distributed cache coherency and distance enablement of large scale federated storage on a global basis.
  • Can the Yotta Yotta (or here) technology really scale? That remains to be seen, Yotta Yotta had some interesting demos, proof of concept, early adopters and big plans, however they also amounted to Nada Nada, perhaps EMC can make a Lotta Lotta out of it!

 

Other questions are still waiting for answers including among others:

  • Will EMC Virtual Storage (aka emcvs) become a common cure for typical IT infrastructure ailments?
  • Will this restart the debate around the golden rule of virtualization being whoever controls the virtualization controls the gold and thus vendors lock in?
  • Will this be a members only vision where only certain partners can participate?
  • What will other competitors respond with, technology, and marketecture, FUD or something else?
  • What are the specific details of when, where and how the vision is implemented?
  • What will all of this cost, will it work with existing products or is a forklift upgrade needed?
  • Has EMC bitten off more than they can chew or deliver on or is Pat Gelsinger and his crew racing down a mountain and out in front of their skis, or, is this brilliance beyond what we mere mortals can yet comprehend?
  • Can global data cache coherency really be deployed with data integrity on a global and large scale without negatively impacting performance?
  • Can EMC make Lotta Lotta with this vision?

 

Here is what some of the EMC bloggers have had to say so far:

Chuck Hollis aka @chuckhollis had this to say

Stuart Miniman aka @stu had this to say

 

Summing it up for now

Lets see how the rest of the industry responds to this as the vision rolls out and perhaps sooner vs. later becomes technology that gets deployed and used.

Im skeptical until more details are understood, however I also like it and intrigued by it if it can actually jump from Yotta Yotta slide ware to Lotta Lotta deployments.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO and UnlimitedIO All Rights Reserved

Post Holiday IT Shopping Bargains, Dell Buying Exanet?

For consumers, the time leading up to the holiday Christmas season is usually busy including door busters as well as black Friday among other specials for purchasing gifts and other items. However savvy shoppers will wait for after Christmas or the holidays altogether perhaps well into the New Year when some good bargains can become available. IT customers are no different with budgets to use up before the end of the year thus a flurry of acquisitions that should become evident soon as we are entering earnings announcement season.

However there are also bargains for IT organizations looking to take advantage of special vendor promotions trying to stimulate sales, not to mention for IT vendors to do some shopping of their own. Consequently, in addition to the flurry of merger and acquisition (M and A) activity from last summer through the fall, there has been several recent deals, some of which might make Monty Hall blush!

Some recent acquisition activity include among others:

  • Dell bought Perot systems for $3.9B
  • DotHill bought Cloverleaf
  • Texas Memory Systems (TMS) bought Incipient
  • HP bought IBRIX and 3COM among others
  • LSI bought Onstor
  • VMware bought Zimbra
  • Micron bought Numonyx
  • Exar bought Neterion

Now the industry is abuzz about Dell, who is perhaps using some of the lose change left over from holiday sales as being in the process of acquiring Israeli clustered storage startup Exanet for about $12M USD. Compared to previous Dell acquisitions including EqualLogic in 2007 for about $1.4B or last years Perot deal in the $3.9B range, $12M is a bargain and would probably not even put a dent in the selling and marketing advertising budget let alone corporate cash coffers which as of their Q3-F10 balance sheet shows about $12.795B in cash.

Who is Exanet and what is their product solution?
Exanet is a small Israeli startup providing a clustered, scale out NAS file serving storage solution (Figure 1) that began shipping in 2003. The Exanet solution (ExaStore) can be either software based, or, as a package solution ExaStore software installed on standard x86 servers with external RAID storage arrays combining as a clustered NAS file server.

Product features include global name space, distributed metadata, expandable file systems, virtual volumes, quotas, snapshots, file migration, replication, and virus scanning, and load balancing, NFS, CIFS and AFP. Exanet scales up to 1 Exabyte of storage capacity along with supporting large files and billions of file per cluster.

The target market that Exanet pursues is large scale out NAS where performance (either small random or large sequential I/Os) along with capacity are required. Consequently, in the scale out, clustered NAS file serving space, competitors include IPM GPFS (SONAS), HP IBRIX or PolyServe, Sun Lustre and Symantec SFS among others.

Clustered Storage Model: Source The Green and Virtual Data Center (CRC)
Figure 1 Generic clustered storage model (Courtesy The Green and Virtual Data Center(CRC)

For a turnkey solution, Exanet packaged their cluster file system software with various vendors storage combined with 3rd party external Fibre Channel or other storage. This should play well for Dell who can package the Exanet software on its own servers as well as leverage either SAS or Fibre Channel  MD1000/MD3000 external RAID storage among other options (see more below).

Click here to learn more about clustered storage including clustered NAS, clustered and parallel file systems.

Dell

Whats the dell play?

  • Its an opportunity to acquire some intellectual property (IP)
  • Its an opportunity to have IP similar to EMC, HP, IBM, NetApp, Oracle and Symantec among others
  • Its an opportunity to address a market gap or need
  • Its an opportunity to sell more Dell servers, storage and services
  • Its an opportunity time for doing acquisitions (bargain shopping)

Note: IBM also this past week announced their new bundled scale out clustered NAS file serving solution based on GPFS called SONAS. HP has IBRIX in addition to their previous PolyServe acquisition, Sun has ZFS and Lustre.

How does Exanet fit into the Dell lineup?

  • Dell sells Microsoft based NAS as NX series
  • Dell has an OEM relationship with EMC
  • Dell was OEMing or reselling IBRIX in the past for certain applications or environments
  • Dell has needed to expand its NAS story to balance its iSCSI centric storage story as well as compliment its multifunction block storage solutions (e.g. MD3000) and server solutions.

Why Exanet?
Why Exanet, why not one of the other startups or small NAS or cloud file system vendors including BlueArc, Isilon, Panasas, Parascale, Reldata, OpenE or Zetta among others?

My take is that probably because those were either not relevant to what Dell is looking for, lack of seamless technology and business fit, technology tied to non Dell hardware, technology maturity, the investors are still expecting a premium valuation, or, some combination of the preceding.

Additional thoughts on why Exanet
I think that Dell simply saw an opportunity to acquire some intellectual property (IP) probably including a patent or two. The value of the patents could be in the form of current or future product offerings, perhaps a negotiating tool, or if nothing else as marketing tool. As a marketing tool, Dell via their EqualLogic acquisition among others has been able to demonstrate and generate awareness that they actually own some IP vs. OEM or resell those from others. I also think that this is an opportunity to either fill or supplement a solution offering that IBRIX provided to high performance, bulk storage and scale out file serving needs.

NAS and file serving supporting unstructured data are a strong growth market for commercial, high performance, specialized or research as well as small business environments. Thus, where EqualLogic plays to the iSCSI block theme, Dell needs to expand their NAS and file serving solutions to provide product diversity to meet various customer applications needs similar to what they do with block based storage. For example, while iSCSI based EqualLogic PS systems get the bulk of the marketing attention, Dell also has a robust business around the PowerVault MD1000/MD3000 (SAS/iSCSI/FC) and Microsoft multi protocol based PowerVault NX series not to mention their EMC CLARiiON based OEM solutions (E.g. Dell AX, Dell/EMC CX).

Thus, Dell can complement the Microsoft multi protocol (block and NAS file) NX with a packaged (Dell servers and MD (or other affordable block storage) powered with Exanet) solution. While it is possible that Dell will find a way to package Exanet as a NAS gateway in front of the iSCSI based EqualLogic PS systems, which would also make for an expensive scale out NAS solution compared to those from other vendors.

Thats it for now.

Lets see how this all plays out.

Cheers gs

Greg Schulz – Author The Green and Virtual Data Center (CRC) and Resilient Storage Networks (Elsevier)
twitter @storageio

Technorati tags: Dell