FusionIO (FIO) SSD vendor CEO out in a flash, whats up with that?

Storage I/O trends

FusionIO (FIO) who recently bought Nexgen to expand their reach from just a server centric to a more broad flash focus has seen their CEO and founder David Flynn race out the door. Not surprisingly, wall street who does not like to be surprised were surprised just a week or two after the most recent earning announcements reacted with a sell off of the FIO stock.

Here is the conundrum, those who were or are fans of Flynn, FIO and their approach along with server centric in your face approach may not be happy with this move.

On the other hand, those were not fans of Flynn, FIO and their approach of getting in your face of having others do so if you did not fall into their ranks may be happy with this move.

One question is was Flynn shown the door and left before it could hit his backside on the way out, or, did he see something and pulled the rip cord on his golden parachute, or some other or combination?

With the recent Nexgen acquisition which could be seen as a move by FIO (and their board of directors) to make more attractive either for an acquisition. Or, to transition from a server-side centric approach to a broader focus.

If the former, perhaps Flynn sees or saw the writing on the wall on who those suitors might or would be and decided to take his money now and run joining the serial entrepreneur ranks now.

Otoh, perhaps Flynn was just too focused with a singular focus and passion on the server space thus not able or interested in transitioning to a broader focus, which might also have involved eating a bit of crow. By eating a bit of crow, I mean given some of the in your face and it’s the FIO way or the highway approach of server only flash.

With Nexgen to be successful that would involve aligning more with the larger vendors and other startups who offer broader portfolios, something that was targeted and mud or fud thrown at by FIO, something that some CEOs or others can have challenges with. It should also be noted that FIO has brought in new employees with experience in broader marketers, not to mention industry veterans like John Spiers of Nexgen.

Candidly, I am not sure which of the above is the scenario, however, for those involved with FIO as employees, partners, customers and shareholders I hope some clarity arrives soon for them. Whether that clarity is via an acquisition (who is one of many questions), or a launching as FIO 2.0 or something similar with a focus on bring more capabilities to customers, increasing their touch points selling more products, hardware, software as opposed to leaving those for others (e.g. their competitors).

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

EMC ViPR software defined object storage part III

Storage I/O trends

This is part III in a series of posts pertaining to EMC ViPR software defined storage and object storage. You can read part I here and part II here.

EMCworld

More on the object opportunity

Other object access includes OpenStack storage part Swift, AWS S3 HTTP and REST API access. This also includes ViPR supporting EMC Atmos, VNX and Isilon arrays as southbound persistent storage in addition.

object storage
Object (and cloud) storage access example

EMC is claiming that over 250 VNX systems can be abstracted to support scaling with stability (performance, availability, capacity, economics) using ViPR. Third party storage will be supported along with software such as OpenStack Swift, Ceph and others running on commodity hardware. Note that EMC has some history with object storage and access including Centera and Atmos. Visit the micro site I have setup called www.objectstoragecenter.com and watch for more content to be updated and added there.

More on the ViPR control plane and controller

ViPR differs from some others in that it does not sit in the data path all the time (e.g. between application servers and storage systems or cloud services) to cut potential for bottlenecks.

ViPR architecture

Organizations that can use ViPR include enterprise, SMB, CSP or MSP and hosting sites. ViPR can be used in a control mode to leverage underlying storage systems, appliances and services intelligence and functionality. This means ViPR can be used to complement as oppose to treat southbound or target storage systems and services as dumb disks or JBOD.

On the other hand, ViPR will also have a suite of data services such as snapshot, replication, data migration, movement, tiering to add value for when those do not exist. Customers will be free to choose how they want to use and deploy ViPR. For example leveraging underlying storage functionality (e.g. lightweight model), or in a more familiar storage virtualization model heavy lifting model. In the heavy lifting model more work is done by the virtualization or abstraction software to create an added value, however can be a concern for bottlenecks depending how deployed.

Service categories

Software defined, storage hypervisor, virtual storage or storage virtualization?

Most storage virtualization, storage hypervisors and virtual storage solutions that are hardware or software based (e.g. software defined) implemented what is referred to as in band. With in band the storage virtualization software or hardware sits between the applications (northbound) and storage systems or services (southbound).

While this approach can be easier to carry out along with add value add services, it can also introduce scaling bottlenecks depending on implementations. Examples of in band storage virtualization includes Actifio, DataCore, EMC VMAX with third-party storage, HDS with third-party storage, IBM SVC (and their V7000 Storwize storage system based on it) and NetApp Vseries among others. An advantage of in band approaches is that there should not need to be any host or server-side software requirements and SAN transparency.

There is another approach called out-of-band that has been tried. However pure out-of-band requires a management system along with agents, drivers, shims, plugins or other software resident on host application servers.

fast path control path
Example of generic fast path control path model

ViPR takes a different approach, one that was seen a few years ago with EMC Invista called fast path, control path that for the most part stays out of the data path. While this is like out-of-band, there should not be a need for any host server-side (e.g. northbound) software. By being a fast path control path, the virtualization or abstraction and management functions stay out of the way for data being moved or work being done.

Hmm, kind of like how management should be, there to help when needed, out-of-the-way not causing overhead other times ;).

Is EMC the first (even with Invista) to leverage fast path control path?

Actually up until about a year or so ago, or shortly after HP acquired 3PAR they had a solution called Storage Virtualization Services Platform (SVPS) that was OEMd from LSI (e.g. StorAge). Unfortunately, HP decided to retire that as opposed to extend its capabilities for file and object access (northbound) as well as different southbound targets or destination services.

Whats this northbound and southbound stuff?

Simply put, think in terms of a vertical stack with host servers (PMs or VMs) on the top with applications (and hypervisors or other tools such as databases) on top of them (e.g. north).

software defined storage
Northbound servers, southbound storage systems and cloud services

Think of storage systems, appliances, cloud services or other target destinations on the bottom (or south). ViPR sits in between providing storage services and management to the northbound servers leveraging the southbound storage.

What host servers can VIPR support for serving storage?

VIPR is being designed to be server agnostic (e.g. virtual or physical), along with operating system agnostic. In addition VIPR is being positioned as capable of serving northbound (e.g. up to application servers) block, file or object as well as accessing southbound (e.g. targets) block, file and object storage systems, file systems or services.

Note that a difference between earlier similar solutions from EMC have been either block based (e.g. Invista, VPLEX, VMAX with third-party storage), or file based. Also note that this means VIPR is not just for VMware or virtual server environments and that it can exist in legacy, virtual or cloud environments.

ViPR image

Likewise VIPR is intended to be application agnostic supporting little data, big data, very big data ( VBD) along with Hadoop or other specialized processing. Note that while VIPR will support HDFS in addition to NFS and CIFS file based access, Hadoop will not be running on or in the VIPR controllers as that would live or run elsewhere.

How will VIPR be deployed and licensed?

EMC has indicated that the VIPR controller will be delivered as software that installs into a virtual appliance (e.g. VMware) running as a virtual machine (VM) guest. It is not clear when support will exist for other hypervisors (e.g. Microsoft Hyper-V, Citrix/XEN, KVM or if VMware vSphere with vCenter or simply on ESXi free version). As of the announcement pre briefing, EMC had not yet finalized pricing and licensing details. General availability is expected in the second half of calendar 2013.

Keep in mind that the VIPR controller (software) runs as a VM that can be hosted on a clustered hypervisor for HA. In addition, multiple VIPR controllers can exist in a cluster to further enhance HA.

Some questions to be addressed among others include:

  • How and where are IOs intercepted?
  • Who can have access to the APIs, what is the process, is there a developers program, SDK along with resources?
  • What network topologies are supported local and remote?
  • What happens when JBOD is used and no advanced data services exist?
  • What are the characteristics of the object access functionality?
  • What if any specific switches or data path devices and tools are needed?
  • How does a host server know to talk with its target and ViPR controller know when to intercept for handling?
  • Will SNIA CDMI be added and when as part of the object access and data services capabilities?
  • Are programmatic bindings available for the object access along with support for other APIs including IOS?
  • What are the performance characteristics including latency under load as well as during a failure or fault scenario?
  • How will EMC place Vplex and its caching model on a local and wide area basis vs. ViPR or will we see those two create some work together, if so, what will that be?

Bottom line (for now):

Good move for EMC, now let us see how they execute including driving adoption of their open APIs, something they have had success in the past with Centera and other solutions. Likewise, let us see what other storage vendors become supported or add support along with how pricing and licensing are rolled out. EMC will also have to articulate when and where to use ViPR vs. VPLEX along with other storage systems or management tools.

Additional related material:
Are you using or considering implementation of a storage hypervisor?
Cloud and Virtual Data Storage Networking (CRC)
Cloud conversations: Public, Private, Hybrid what about Community Clouds?
Cloud, virtualization, storage and networking in an election year
Does software cut or move place of vendor lock-in?
Don’t Use New Technologies in Old Ways
EMC VPLEX: Virtual Storage Redefined or Respun?
How many degrees separate you and your information?
Industry adoption vs. industry deployment, is there a difference?
Many faces of storage hypervisor, virtual storage or storage virtualization
People, Not Tech, Prevent IT Convergence
Resilient Storage Networks (Elsevier)
Server and Storage Virtualization Life beyond Consolidation
Should Everything Be Virtualized?
The Green and Virtual Data Center (CRC)
Two companies on parallel tracks moving like trains offset by time: EMC and NetApp
Unified storage systems showdown: NetApp FAS vs. EMC VNX
backup, restore, BC, DR and archiving
VMware buys virsto, what about storage hypervisor’s?
Who is responsible for vendor lockin?

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

EMC ViPR software defined object storage part II

Storage I/O trends

This is part II in a series of posts pertaining to EMC ViPR software defined storage and object storage. You can read part I here and part III here.

EMCworld

Some questions and discussion topics pertaining to ViPR:

Whom is ViPR for?

Organizations that need to scale with stability across EMC, third-party or open storage software stacks and commodity hardware. This applies to large and small enterprise, cloud service providers, managed service providers, virtual and cloud environments/

What this means for EMC hardware/platform/systems?

They can continue to be used as is, or work with ViPR or other deployment modes.

Does this mean EMC storage systems are nearing their end of life?

IMHO for the most part not yet, granted there will be some scenarios where new products will be used vs. others, or existing ones used in new ways for different things.

As has been the case for years if not decades, some products will survive, continue to evolve and find new roles, kind of like different data storage mediums (e.g. ssd, disk, tape, etc).

How does ViPR work?

ViPR functions as a control plane across the data and storage infrastructure supporting both north and southbound. northbound refers to use from or up to application servers (physical machines PM and virtual machines VMs). southbound refers target or destination storage systems. Storage systems can be traditional EMC or third-party (NetApp mentioned as part of first release), appliances, just a bunch of disks (JBOD) or cloud services.

Some general features and functions:

  • Provisioning and allocation (with automation)
  • Data and storage migration or tiering
  • Leverage scripts, templates and workbooks
  • Support service categories and catalogs
  • Discovery, registration of storage systems
  • Create of storage resource pools for host systems
  • Metering, measuring, reporting, charge or show back
  • Alerts, alarms and notification
  • Self-service portal for access and provisioning

ViPR data plane (adding data services and value when needed)

Another part is the data plane for implementing data services and access. For block and file when not needed, ViPR steps out-of-the-way leveraging the underlying storage systems or services.

object storage
Object storage access

When needed, the ViPR data plane can step in to add added services and functionality along with support object based access for little data and big data. For example, Hadoop Distributed File System (HDFS) services can support northbound analytic software applications running on servers accessing storage managed by ViPR.

Continue reading in part III of this series here including how ViPR works, who it is for and more analysis.

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

EMC ViPR virtual physical object and software defined storage (SDS)

Storage I/O trends

Introducing EMC ViPR

This is the first in a three part series, read part II here, and part III here.

During the recent EMCworld event in Las Vegas among other things, EMC announced ViPR (read announcement here) . Note that this ViPR is not the same EMC Viper project from a few years ago that was focused on data footprint reduction (DFR) including dedupe. ViPR has been in the works for a couple of years taking a step back rethinking how storage is can be used going forward.

EMCworld

ViPR is not a technology creation developed in a vacuum instead includes customer feedback, wants and needs. Its core themes are extensible, open and scalable.

EMCworld

On the other hand, ViPR addresses plenty of buzzword bingo themes including:

  • Agility, flexibility, multi-tenancy, orchestration
  • Virtual appliance and control plane
  • Data services and storage management
  • IT as a Service (ITaaS) and Infrastructure as a Service (IaaS)
  • Scaling with stability without compromise
  • Software defined storage
  • Public, private, hybrid cloud
  • Big data and little data
  • Block, file and object storage
  • Control plane and data plane
  • Storage hypervisor, virtualization and virtual storage
  • Heterogeneous (third-party) storage support
  • Open API and automation
  • Self-service portals, service catalogs

Buzzword bingo

Note that this is essentially announcing the ViPR product and program initiative with general availability slated for second half of 2013.

What is ViPR addressing?

IT and data infrastructure (server, storage, IO and networking hardware, software) challenges for traditional, virtual and cloud environments.

  • Data growth, after all, there is no such thing as an information recession with more data being generated, moved, processed, stored and retained for longer periods of time. Then again, people and data are both getting larger and living longer, for both little data and big data along with very big data.
  • Overhead and complexities associated with managing and using an expanding, homogenous (same vendor, perhaps different products) or heterogeneous (different vendors and products) data infrastructure across cloud, virtual and physical, legacy and emerging. This includes add, changes or moves, updates and upgrades, retirement and replacement along with disposition, not to mention protecting data in an expanding footprint.
  • road to cloud

  • Operations and service management, fault and alarm notification, resolution and remediation, rapid provisioning, removing complexity and cost of doing things vs. simply cutting cost and compromising service.

EMC ViPR

What is this software defined storage stuff?

There is the buzzword aspect, and then there is the solution and business opportunity.

First the buzzword aspect and bandwagon:

  • Software defined marketing (SDM) Leveraging software defined buzzwords.
  • Software defined data centers (SDDC) Leveraging software to derive more value from hardware while enabling agility, flexibility, and scalability and removing complexity. Think the Cloud and Virtual Data Center models including those from VMware among others.
  • Software defined networking (SDN) Rather than explain, simply look at Nicira that VMware bought in 2012.
  • Software defined storage (SDS) Storage software that is independent of any specific hardware, which might be a bit broad, however it is also narrower than saying anything involving software.
  • Software defined BS (SDBS) Something that usually happens as a result when marketers and others jump on a bandwagon, in this case software defined marketing.

Note that not everything involved with software defined is BS, only some of the marketing spins and overuse. The downside to the software defined marketing and SDBS is the usual reaction of skepticism, cynicism and dismissal, so let us leave the software defined discussion here for now.

software defined storage

An example of software defined storage can be storage virtualization, virtual storage and storage hypervisors that are hardware independent. Note that when I say hardware independent, that also means being able to support different vendors systems. Now if you want to have some fun with the software defined storage diehards or purist, tell them that all hardware needs software and all software needs hardware, even if virtual. Further hardware is defined by its software, however lets leave sleeping dogs lay where they rest (at least for now ;)).

Storage hypervisors were a 2012 popular buzzword bingo topic with plenty of industry adoption and some customer deployment. While 2012 saw plenty of SDM buzz including SDC, SDN 2013 is already seeing an increase including software defined servers, and software defined storage.

Regardless of what you view of software defined storage, storage hypervisor, storage virtualization and virtual storage is, the primary focus and goal should be addressing business and application needs. Unfortunately, some of the discussions or debates about what is or is not software defined and related themes lose focus of what should be the core goal of enabling business and applications.

Continue reading in part II of this series here including how ViPR works, who it is for and more analysis.

Ok, nuff said (for now)

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

April 2013 Server and StorageIO Update Newsletter

StorageIO News Letter Image
April 2013 News letter

Welcome to the April 2013 edition of the StorageIO Update. This edition includes more on nand flash SSD, after all its not if, rather when, where, why, with what along with how much SSD is in your future. Also more on object storage, clouds, big data and little data, HDDs, SNW, backup/restore, HA, BC, DR and data protection along with data center topics and trends.

You can get access to this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions.

Click on the following links to view the April 2013 edition as (HTML sent via Email) version, or PDF versions.

Visit the news letter page to view previous editions of the StorageIO Update.

You can subscribe to the news letter by clicking here.

Enjoy this edition of the StorageIO Update news letter, let me know your comments and feedback.

Ok Nuff said, for now

Cheers
Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Introducing Josh Apter and the Padcaster from NAB 2013

Now also available via

This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other audio and video content here) as well as listening via iTunes or via your preferred means using this RSS feed )

Storage I/O cloud virtual and big data perspectives

Some times simplicity and flexibility without complexity (and cost) are the enablers for innovation and productivity.

Image of The padcaster from NAB 2013

In this episode from NAB 2013 in Las Vegas (more on that in a future post), I meet up with the Padcaster (@ThePadcaster) creator Josh Apter (@PJmakemovies).

Image of The padcaster from NAB 2013

The Padcaster (both the name of the company and product) is a mounting bracket for iPads (among other things) that enables you to safely attach lights, lenses, microphones, tripods among other things to create a production studio.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Josh Apter.

StorageIO podcast

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts and other upcoming events. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at StorageIO.com and StorageIOblog.com.

Enjoy this episode from NAB 2013 with Josh Apter and the Padcaster and check out their website www.thepadcaster.com. See if they will give you the NAB show special price, tell them Greg from StorageIO sent you.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

HP Moonshot 1500 software defined capable compute servers

Storage I/O cloud virtual and big data perspectives

Riding the current software defined data center (SDC) wave being led by the likes of VMware and software defined networking (SDN) also championed by VMware via their acquisition of Nicira last year, Software Defined Marketing (SDM) is in full force. HP being a player in providing the core building blocks for traditional little data and big data, along with physical, virtual, converged, cloud and software defined has announced a new compute, processor or server platform called the Moonshot 1500.

HP Moonshot software defined server image

Software defined marketing aside, there are some real and interesting things from a technology standpoint that HP is doing with the Moonshot 1500 along with other vendors who are offering micro server based solutions.

First, for those who see server (processor and compute) improvements as being more and faster cores (and threads) per socket, along with extra memory, not to mention 10GbE or 40GbE networking and PCIe expansion or IO connectivity, hang on to your hats.

HP Moonshot software defined server image individual server blade

Moonshot is in the model of the micro servers or micro blades such as what HP has offered in the past along with the likes of Dell and Sea Micro (now part of AMD). The micro servers are almost the opposite of the configuration found on regular servers or blades where the focus is putting more ability on a motherboard or blade.

With micro servers the approach support those applications and environments that do not need lots of CPU processing capability, large amount of storage or IO or memory. These include some web hosting or cloud application environments that can leverage more smaller, lower power, less performance or resource intensive platforms. For example big data (or little data) applications whose software or tools benefit from many low-cost, low power, and lower performance with distributed, clustered, grid, RAIN or ring based architectures can benefit from this type of solution.

HP Moonshot software defined server image and components

What is the Moonshot 1500 system?

  • 4.3U high rack mount chassis that holds up to 45 micro servers
  • Each hot-swap micro server is its own self-contained module similar to blade server
  • Server modules install vertically from the top into the chassis similar to some high-density storage enclosures
  • Compute or processors are Intel Atom S1260 2.0GHz based processors with 1 MB of cache memory
  • Single S0-DIMM slot (unbuffered ECC at 1333 MHz) supports 8GB (1 x 8GB DIMM) DRAM
  • Each server module has a single 2.5″ SATA 200GB SSD, 500GB or 1TB HDD onboard
  • A dual port Broadcom 5720 1 Gb Ethernet LAn per server module that connects to chassis switches
  • Marvel 9125 storage controller integrated onboard each server module
  • Chassis and enclosure management along with ACPI 2.0b, SMBIOS 2.6.1 and PXE support
  • A pair of Ethernet switches each give up to six x 10GbE uplinks for the Moonshot chassis
  • Dual RJ-45 connectors for iLO chassis management are also included
  • Status LEDs on the front of each chassis providers status of the servers and network switches
  • Support for Canonical Ubuntu 12.04, RHEL 6.4, SUSE Linux LES 11 SP2

Storage I/O cloud virtual and big data perspectives

Notice a common theme with moonshot along with other micro server-based systems and architectures?

If not, it is simple, I mean literally simple and flexible is the value proposition.

Simple is the theme (with software defined for marketing) along with low-cost, lower energy power demand, lower performance, less of what is not needed to remove cost.

Granted not all applications will be a good fit for micro servers (excuse me, software defined servers) as some will need the more robust resources of traditional servers. With solutions such as HP Moonshot, system architects and designers have more options available to them as to what resources or solution options to use. For example, a cloud or object storage system based solutions that does not need a lot of processing performance per node or memory, and a low amount of storage per node might find this as an interesting option for mid to entry-level needs.

Will HP release a version of their Lefthand or IBRIX (both since renamed) based storage management software on these systems for some market or application needs?

How about deploying NoSQL type tools including Cassandra or Mongo, how about CloudStack, OpenStack Swift, Basho Riak (or Riak CS) or other software including object storage, on these types of solutions, or web servers and other applications that do not need the fastest processors or most memory per node?

Thus micro server-based solutions such as Moonshot enable return on innovation (the new ROI) by enabling customers to leverage the right tool (e.g. hard product) to create their soft product allowing their users or customers to in turn innovate in a cost-effective way.

Will the Moonshot servers be the software defined turnaround for HP, click here to see what Bloomberg has to say, or Forbes here.

Learn more about Moonshot servers at HP here, here or data sheets found here.

Btw, HP claims that this is the industries first software defined server, hmm.

Ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

SNIA’s new SPDEcon conference

Now also available via

This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other audio and video content here) as well as listening via iTunes or via your preferred means using this RSS feed )

StorageIO industry trends cloud, virtualization and big data

In this episode from SNW Spring 2013 in Orlando Florida, Bruce Ravid (@BruceRave) and me visit with our guests SNIA Chairman Wayne Adams (@wma01606) and from SNIA Education SW Worth. Wayne was one of our first podcast guests in the episode titled Waynes World, SNIA and SNW that you can listen to here.

SNIA image logo

Our conversation centers around the new SNIA SPDEcon conference that will occur June 10th in Santa Clara California.

SNIA SPDEcon image

The tag line of the event is for experts by experts and those who want to become experts. Listen to our conversation and check out the snia.org and snia.org/spdecon websites to signup and take part in this new event.

Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Wayne and SW.

StorageIO podcast

Also available via

Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts and other upcoming events. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at StorageIO.com and StorageIOblog.com.

Enjoy this episode from SNW Spring 2013 with Wayne Adams and SW Worth of SNIA to learn about the new SPDEcon conference.

Ok, nuff said.

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Open Data Center Alliance (ODCA) BMW Private Cloud Strategy

Storage I/O cloud virtual and big data perspectives

If your organization like StorageIO is a member of the Open Data Center Alliance (ODCA) you may be aware of the resources they make available about cloud, virtualization, security and more. Unlike so many other industry associates or trade groups dominated by vendors, the ODCA has an IT or customer focus including member developed best practices, strategies and templates.

A good example is the recently released ODCA member BMW group private cloud strategy document.

This 24 page document covers BMW groups private cloud strategy that sets stage for phased future hybrid. By being a phased approach, it seems that BMW is leveraging and transitioning for the future while maintaining support for their current environment (including Windows-based) as part of a paradigm shift. This is refreshing and good to see how organizations are looking to use cloud as part of a paradigm or IT service deliver model and not just as a new technology or platform focus.

Topics covered include IaaS along with PaaS for DB, Web, SAP and CSaaS or Corporate Software as a Service based on the NIST cloud model. Also included are roles and integration of CMDB, ITSM, ITIL, orchestration in a business vs. technology driven model. Being business driven, that means there is a mission statement for the BMW cloud strategy, with objectives aligned to support organization enablement vs. using different tools, technologies or trends along with design criteria.

What I like about the BMW strategy is that it is aligned to support the business as opposed to finding ways to use technology to support the business, or justify why a cloud is needed. In other words, something different from those needing for a technology, tool, product, standard or service to be adopted.

Thus while having been a vendor, the ODCA customer focused angle appeals to me from when I was on that side of the table working in IT organizations. Otoh, for some of you reading through the BMW document might result in DejaVu from experiences of web-based, client-server, information utilities and other IT service delivery models or paradigms.

Learn more at the ODCA newsroom

If you have not done, check out and join the ODCA.

Ok nuff said

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Are your analyst, blogger, media or press requests being read?

Storage I/O cloud virtual and big data perspectives

Are you a marketing or public relations, press or analyst relations or social media expert and your email messages, notes, updates or requests get overlooked? Are you in the first paragraph or couple of sentences indicating who you are representing, what the info or request is about as well as what call to action you are looking for? If you are doing what is done in many of the requests for coverage or meetings or even announcements, you may be getting overlooked resulting in a missed opportunity, that is unless your goal is to simply gauge how many requests you send out.

Now do I have your attention?

Time for some tough love.

Almost every day (not as much on weekends) my email inbox gets filled up with notes from vendor marketing and public relations (PR) firms organizations telling about an announcement, requesting a briefing, giving heads up for something that will be occurring, pitching a story, idea or looking for coverage.

Being an analyst, author, advisory consultant, blogger among other roles, getting all of those emails as well as phone calls or other messages comes with the territory. However to get to the point or, the point of this post, most of those notes or messages I receive do not get to the point. More importantly I’m noticing on an increasing basis that many of the request for meetings, coverage, or introductions to announcements are not passing the quick scan test.

Storage I/O cloud virtual and big data perspectives

The trend that I have noticed for a couple of years now is that what is being announced or what the topic is or worse, who it is about gets lost in the paragraph or two or three or more of content. Thus for those who get lots of messages a day, get to the point, save the prose and sample article or content for later, unless that is what you are sending.

In other words, tell the reader who you are representing (e.g. the company), product or focus area, what the news is about, why relevant, and call to action. Skip the long intro citing marketing research or testimonials and what read like mini articles, not to mention mentioning other vendors that might cause a quick scan to confuse the message about them vs. you or your client.

The other day I received one of many announcements or briefing and meeting requests and this one stood out. In fact it stood out so much not for what was actually being announced or by whom or what it pertained to (all of which are relevant btw). It stood out because it did what most are not doing these days. It got to the point and in about the time required for a sip of coffee, I new what I needed to know as opposed to a trip to the coffee pot to refill to read the piece.

The note impressed me so much that I asked Melissa Kolodziej who sent it to me if I could repost her note here as an example of how to do it.

Subject: News: Attunity Enhances Big Data Replication Solution for Data Warehousing & Cloud Initiatives

Dear Greg,
Good morning. I wanted to share with you the exciting product news we announced regarding  Attunity Replicate 2.1. This latest release of our high-performance data delivery solution now features several new enhancements for data warehousing and the cloud. One key optimization is the addition of Attunity  TurboStream CDC, an innovative feature designed to significantly enhance delivery performance of changed data. This proprietary technology stages source data, consolidates changes, and delivers data in parallel to the target, optimizing change data capture (CDC) for high-volume and low-bandwidth scenarios. The enhanced Attunity Replicate solution is ideal for strategic initiatives including Big Data analytics and business intelligence typically seen in data warehouse and cloud environments.

Please review the release below and contact me at your earliest convenience (Tel. 781-730-4073) to set up a time to interview Matt Benati, Attunity’s VP of Global Marketing. He is available for briefings this week and next.  I would also appreciate hearing back from you if you plan to cover this news.

Thank you for your time and best regards,

Melissa Kolodziej
Director of Marketing Communications, Attunity
Tel. 781-730-4073
melissa.kolodziej@attunity.com

I thought about showing an example of what not to do, however for now, lets leave sleeping dogs lay where the rest. Although I will say make sure you put a name in the name field for your email blasts vs. receiving Dear <Name_Goes_Here> or using the wrong name. The wrong name I’m used to however I may respond and have some fun at your expense so that you don’t forget ;).

Kudos and nice job Melissa for doing what should be common knowledge or basic best practices however what I now see as the exception vs. the norm from many public relations firms or vendors.

Ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

A Pivotal or cloudy moment for EMC and VMware?

Storage I/O cloud virtual and big data perspectives

EMC and VMware (who is majority owned by EMC) have announced a new joint initiative called Pivotal (read more here and here) as part of their software defined data center strategies and architecture.

Image of EMC and VMware Pivotal PaaS cloud

Is this a pivotal moment for both EMC and VMware signaling that they will be going head to head (via their new initiative based company) with Amazon Web Services (AWS), Microsoft Azure, HP Cloud services, Rackspace and a long list of others?

Part of the answer to that question would be based on what is meant by going head to head, and which aspects of those services. For Cloud Platform as a Service (PaaS) along with big data analytics related I would say yes. In terms of other Cloud AaaS or SaaS or IaaS probably not as much so at this time.

On the surface Pivotal appears to at least initially be more of a Platform as a Service (PaaS) play vs. Software as a Service (SaaS) or Application as a Service (AaaS) or Infrastructure as a Service (IaaS) play. Thus it will be interesting to see how Pivotal pivots and evolves into other directions beyond first cloud and big data applications development assistance.

This will not be the first initiative or company jointly formed with VMware following on the heals of VCE that also includes Cisco and Intel as partners.

Pivotal will be headed up by Paul Maritz who has been EMC Chief Strategist and formerly CEO of VMware as well as having spent time at Microsoft. EMC will have 69% ownership with VMware having the balance, it is estimated that about $400 Million US dollars will need to be invested.

The new company or initiative is slated to launch on or about April 1, 2013 (April Fools day) with target 2013 revenues of about $300 Million. Projections are for an annual revenue of around $1 Billion in five years. That revenue will come from the existing assets and business being brought together along with probably some net new business. Doing some quick back of the napkin based math shows an average straight line growth of about 36% over five years.

VMware intellectual property and assets contributed:
Cloudfoundry
Spring source
Cetas

EMC intellectual property and assets continued:
Pivotal labs
Greenplum big data solutions

Thus is this a Pivotal move signaling the entry into new areas that could further disrupt and cloud that status of VMware and EMC as technology suppliers?

Or this clear the clouds a bit to bring clarity to what EMC and VMware are doing along with leveraging various acquisitions?

By clarity, this in theory should help place both EMC and VMware with their customer, partners and prospects as technology (along with associated services) supplier (what some refer to as arms merchants) vs. competing with those entities.

Storage I/O cloud virtual and big data perspectives

IMHO this is pivotal in that it helps to bring clarity for some of the different technologies and business that EMC and VMware has acquired. That clarity will help its own sales teams along with partners avoid creation of revenue prevention teams impacting sales of other solutions.

Likewise there should be good synergy around the various tools, technology and offerings around big data, little data and application development with pivotal. That synergy is a combination of tools, technologies, development techniques. The combination of the tools and new techniques should enable customers to leverage new technologies in new ways, vs. trying to use and deploy in old ways.

Btw, anybody notice Mozy or the lack of that mention keeping in mind that technology was brought back into the EMC backup group fold, while still being operated as a service. Also keep in mind that Mozy was bought by EMC and then transferred to VMware a couple of years ago.

Ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Some things keep going around, Seagate ships 2 Billion HDD’s

Seagate

Seagate (@Seagate) announced today that it reached a milestone of having shipped 2 Billion hard disk drives (HDD’s), something that is round stores data that keeps growing. As part of their announcement, Seagate has a good info graphics and facts page here going back to 1979 when it was founded as Shugart Technology (read about Al Shugart here).

By coincidence, just a few years before Seagate was founded, McDonalds (who makes round things as well) announced that they had served over 20 billion hamburgers. Thus McDonald feeds the appetites of consumers hungry for a quick meal while Seagate feeds the information demands, perhaps while stopping for a quick breakfast, lunch, coffee or dinner. Speaking of things that go around (like HDD’s), check out what NAS, NASA and NASCAR have in common all of which are also involved in big data as well as little data.

Storage I/O industry trends image

Both Seagate and McDonalds have also expanded their menu of offerings over the years maintaining their core products while expanding into new and adjacent areas given different appetites and preferences. After all, in the data cloud, virtual or physical data center also known as an information factory not everything is the same either.

Cloud

Granted Seagate is helping to feed or fuel the internet along with traditional hungry demand for data, not to mention people and data are living longer, as well as getting larger.

Cloud, virtual server, big data and little data storage I/O image

In the case of Seagate and other driver manufactures of which have consolidated down to three (Toshiba, Seagate and Western Digital), the physical devices are getting smaller, however capacities are increasing.

Storage I/O

Why the continued growth? As mentioned data is getting larger (big data and little data) and living longer, there is also no such thing as a data or information recession. Consequently data storage is an important pillar or part of cloud, virtual and traditional information services with HDD’s remaining popular along side nand flash solid state devices (SSD).

The Seagate info graphic page can be seen here and is a good walk back in time for some, perhaps a history lesson for others. It goes back to the Sony Walkman which some might remember, launch of the PC and Apple Macintosh in the 80s, Linux and the web in the 90s and moving forward from then to now.

HDD
A few of my HDD’s, different types for various tasks.

If you think or believe HDD’s are a dead technology, take a few minutes to view the info graphic to update your insight on what has been an important aspect of computing and remains popular in cloud environments. Otoh, if you believe that HDD’s are still a core piece of computing and will remain so including in roles in the future, have a look to see how things have progressed, maybe some Dejavu.

Oh, for those who are thinking that the HDD did not begin in 1979, you are absolutely correct as it dates back into the 1950s. Here is a link to something that I wrote a few years ago on the HDD’s 50th birthday and looks like it will easily celebrate 60 and beyond.

Additional related reading:
In the data center or information factory, not everything is the same
Hard Disk Drives (HDDs) for virtual and physical environments
Happy 50th, hard drive. But will you make it to 60?
Seagate to say goodbye to Cayman Islands, Hello Ireland
More Storage IO momentus HHDD and SSD moments part II
In the data center or information factory, not everything is the same
The Human Face of Big Data, a Book Review

Congratulations to Seagate, now how long until the 3 billion served, excuse me, shipped HDD occurs?

Disclosure: Its been almost a month since my last visit to McDonalds or buying another HDD (or SSD) from Amazon.com.

Ok, nuff said

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

Part II: XtremIO, XtremSW and XtremSF EMC flash ssd portfolio redefined

Part one of this two-part post provided a summary of today’s EMC (@EMCflash) announcement around XtremIO and renaming VFCache to XtremSF and associated software as XtremSW.

Storage I/O industry trends and perspectives

Synopsis of announcement

  • Product rollout and selective availability of the new all flash SSD array XtremIO
  • Rename server-side PCIe ssd flash cards from VFCache to XtremSF
  • New XtremSF models including enhanced multi-level cell (eMLC) with larger capacities
  • Rename VFCache caching software to XtremSW (enables cache mode vs. target mode)

Now lets take a closer look at what was announced along with what it means in terms of Industry Trends and Perspectives.

XtremIO  has been in customer beta for some time and now those along with some other early customers are able to acquire the product. In addition, EMC is opening up XtremIO to more prospective customers (Directed Availability) who have requirements or needs that line up with the products target market capabilities.

Storage I/O industry trends and perspectives

What this means is that XtremIO is not being simply put out into the general product population for broad distribution. Instead, it is being put into a controlled release (Directed Availability) to help customers, partners and EMC sales decide where best to use it and thus risk revenue prevention in other areas. The criteria or target opportunity (at least initially) are little-data applications including OLTP, server virtualization (where aggregation can cause aggravation) along with virtual desktop or VDI. In other words, many of the traditional or legacy IOP focused SSD opportunities.

In addition to XtremIO EMC has renamed their VFCache PCIe flash SSD cards (Launched February 2012) to XtremSF along with new models with both SLC and MLC nand flash. Also as part of today’s announcement EMC is renaming the cache software for XtremSF (e.g. VFCache) to be known as XtremSW. Now if that did not prompt the question of if you can now buy XtremSF as a target mode only card without the cache software the answer is yes.

What is XtremIO?

It is a new all flash SSD storage array. XtremIO is a Cluster, grid or collection of nodes called bricks with linear performance scaling providing block based all flash SSD storage. Data services consists of data footprint reduction (DFR) including inline global (across all nodes or bricks) dedupe on 4Kbyte chunks along with thin provisioning. Global dedupe is done on ingest using a combination of flash buffered meta-data (tables, index or dictionary) of what has been seen before along with multi-threaded software to leverage multi-core processors. Using the global dedupe at ingest; only new unique data is saved based on 4 Kbyte chunks.

Performance per EMC scales from one single node to more second node or a fourth node. Note: architecturally more nodes can be added with EMC indicating added models will be available in the future.

In addition to DFR, other data services including writable snapshots, and auto-load balancing when new bricks are added. Note that in a normal running XtremIO, data is automatically spread across the nodes for both performance and resiliency. Data only needs to be moved or load-balanced in the background when new bricks are added. Instant copy snapshots are supported along with writable snapshots. Currently replication is done via external EMC products such as VPLEX or RecoverPoint with statement of directions (SOD) for future enhancements.

Additional attributes of XtremIO include:

  • Each node or brick (X-Brick) has up to 16 (16 was Gen 1 hardware platform, it is now 25 SSD drives)
  • All bricks are involved in IO and storage processing
  • Positioned by EMC as Software Defined (no proprietary hardware)
  • Four x 8Gb Fibre Channel (8GFC) and four x 10Gb Ethernet (iSCSI) per brick
  • Bricks communicate with each other via a separate interconnect network or fabric
  • Bricks have redundant processors (think of as controllers) with multiple sockets and cores
  • 4KB random read IOP’s scale from 250K (one brick), 500K (two bricks) and 1 Million (four bricks). For 4K random write IOPS, the numbers are 100K, 200K and 400K across one, two and four brick configurations with low latency and all data services running (EMC supplied numbers)

In addition to 4K being a commonly used or referred to IO size, it is also the same size as the new industry standard Advanced Format (AF). Today the standard storage block, page or sector size is 512 bytes however AF moves that to a larger 4,096 bytes (e.g. 4KB) to closer align with larger IO sizes. Note that many HDD’s and some SSD’s today support AF and provide 512 byte emulation modes for compatibility.

What is XtremSF?

VFCache is renamed XtremSF with new models using eMLC as companion to existing SLC PCIe  cards and blade server mezzanine cards. EMC is emphasizing performance metrics that matter including IOPs that are relative to customer workloads such as 4K, 8K or larger with mix of reads and writes with low latency. In addition to IOPs with latency, size along with reads or writes for little data, EMC is also showing bandwidth or throughput numbers for big-data and big-bandwidth.

Model
Capacity
Read Transfer GB/sec
Write Transfer GB/sec
Random 4K Read (IOPS)
Random 4K Write (IOPS)

Random 4K Mixed ( IOPS)

Read latency (usec)
Write latency (usec)
2200 (eMLC)
2.2 TB
2.47
1.1
343K
105K
206K
87us
30us
700 (SLC)
700 GB
2.9
1.8
712K
197K
411K
50us
13us
550 (eMLC)
550 GB
1.36
512 MB/s
174K
49K
96K
87us
37us
350 (SLC)
350 GB
2.9
756 MB/s
715K
95K
267K
50us
13us

Sampling of SLC and eMLC XtremSF PCIe SSD cards performance characteristics (via EMC) including latency measured in microseconds). Note performance differences due to some cards being based on SLC and others on eMLC.

Additional attributes, some new and some previously announced include:

  • 8X  PCIe bandwidth lanes for performance
  • No IO impact to applications during garbage collection
  • Supports multi-core processor workloads with parallel design
  • Low CPU overhead by off-loading functions to PCIe card
  • Half-height, half-length PCIe form factor
  • Wear-leveling for nand flash program/erase (P/E) cycle duration
Other storage, server and systems vendors including Cisco, Dell, HP, IBM, NetApp and Oracle offer various PCIe nand flash SSD cards either as target, cache or mixed modes. Manufactures or suppliers of PCIe nand flash SSD cache and target cards include among others FusionIO, Intel, LSI, Micron , OCZ and Virident (who is partnered with Seagate).

What is XtremSW?

Server side flash software (not to be confused with FAST) for using XtremSF as a tier 0 (server-side) ssd cache or target. In target mode the XtremSF functions as a high performance persistent local dedicated direct attached storage (DAS) device. Cache mode enables frequently accessed data to be kept close to the applications off-loading underlying storage systems to be more effectively used. The XtremSW complements back-end storage systems for data protection and persistence along with investment protection of those assets.

Storage I/O industry trends and perspectives

What this all means

SSD is in your future, question is where, when and with what.

Why not just use SSD (DRAM and or nand flash) everywhere?

Keep in mind that in the data center (traditional, virtual or cloud) everything is not the same. Thus the simple answer is that there is not enough of it available at a low enough price point (think closer to Hard Disk Drives (HDD) costs) to fit into customers budget. Sure SSDs provide better performance and productivity benefits, however while there is no such thing as a data or information recession, there are budget constraints.

Another reason why SSD cant simply be used everywhere are physical (and logical) constraints such as amount of memory a server can directly access, or current DDR3 DIMMs (this could change with DDR4 according to Micron) can only address and work with DRAM, PCIe bus physical slot space, operating and hypervisor addressing limits among others.

If SSD (DRAM and or nand flash) were priced were priced low enough (e.g. much closer to HDDs) and available SSD including both DRAM and nand flash (SLC, MLC, eMLC, TLC, etc) along with emerging Phase Change Memory (PCM) are at the convergence of traditional memory and data storage. While some storage (or server) professionals may not agree, storage is an extension of memory and thus part of the traditional server and storage memory hierarchy shown below.

Storage I/O and cache locality of reference

This brings up the locality of reference topic also shown in the following figure where the best IO is the one that does not have to be done. The second best is the one that can be done closest to application to a given level of service. Locality of reference which is important for servers and storage systems including caching refers to how close frequently accessed data is to where it is needed. For some applications this means as much DRAM main memory in a server as possible either clustered, with battery backup or other data persistency protection including onboard HDD or SSD (e.g. towards the top of the hierarchy).

nand flash SSD and storage I/O location options

There are other applications where localized SSD (DRAM or nand flash) are a benefit to compliment main memory or as a persistent cache and target such as PCIe cards or SAS and SATA drives. Further down the stack and for housing larger amounts of storage with performance (reads or writes, random or sequential) along with data services is where all SSD and hybrid (mix of SSD and HDD) fit. Even further down the stack and for a broader segment is where cloud storage services based on SSD such as those from Rackspace (Cloud Block Storage with SSD) and Amazon (provisioned IOPS for EBS) have a play. Lets not forget about SSD in laptop, tablets and workstations, for example I have a Samsung model 830 in my Lenvo X1.

Storage I/O industry trends and perspectives

Some general industry trends include:

  • SSD is like real estate, location can matter, a little can go a long way
  • SSD media options include DRAM and nand flash (SLC, MLC, eMLC, TLC)
  • Portfolios broadening with different products for various needs
  • SSD functionality in servers, appliances, storage systems and cloud services
  • All flash SSD arrays have not killed off all traditional or hybrid storage arrays
  • Focus expanding from Just a Bunch Of SSD (JBOS) to enterprise like functionality
  • Software needs hardware, hardware needs software, the two work better together
  • Comparing meaningful metrics that matter vs. industry marketing metrics

Related items about nand flash, SSD and metrics related themes:

Storage I/O industry trends and perspectives

Some additional thoughts and perspectives

Does this mean traditional storage arrays are now dead?

IMHO, no, there will be some cannibalization of existing storage systems by XtremIO within EMC customers or prospects if not managed, as well as via those from others. Keep in mind that recently EMC announced enhancements to their VMAX including entry-level options for service providers. Some new opportunities opened up will be where traditional all SSD (flash or dram) systems have historically had success.

Traditional SSD and new dedicated SSD systems include Texas Memory Systems (TMS) bought by IBM in 2012, and the recently announced NetApp EF540 (and future FlashRay) along with startups Solidfire, Violin, Whiptail among others. There will be environments where XtremIO may take care of all storage needs for a customer or specific application or piece of it. Then there will be other situations where XtremIO will go-exist with EMC or other vendor’s storage solutions as part of a data infrastructure.

Storage I/O industry trends and perspectives

Who will EMC be competing against with XtremIO?

Certainly the startups or smaller players such as Violin, Whiptail, Purestorage, Solidfire along with IBM/TMS and NetApp EF540 (eventually FlashRay as well) among others.

There will also be some competition with other hybrid storage array vendors that have a mix of HDD and SSD. XtremIO will also compete in some situations on its own vs. other PCIe flash target and cache cards such as FusionIO, however for the most part those will up against XtremSF and XtremSW.

Why the slow or “Directed Availability” rollout?

Why not? By taking a controlled rollout selecting and qualifying customers for XtremIO, EMC gets to manage how the product goes out into production and control how it is used to increase chances of success. Unlike a startup that would be forced to try to put their new technology anywhere, EMC has the luxury of selecting where it goes, not to mention needing to avoid introducing a revenue prevention play for its other products.

Overall, I give an Atta boy and Atta girl to the EMC crew for a Product Defined Announcement (PDA) extending their flash portfolio to complement their different customers and prospects various environment needs. Now watch EMC, NetApp and others step up their flash dance moves to see who will out flash the others in the eXtreme flash games, not to mention emerging software defined marketing moves (SDMM) ;) .

Ok, nuff said.

Cheers Gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved

XtremIO, XtremSW and XtremSF EMC flash ssd portfolio redefined

EMC (@EMCflash) today announced some new, enhanced, renamed and a rebrand flash solid-state device (SSD) storage portfolio around theme of XtremIO. XtremIO was the startup company with a new all flash SSD storage array that EMC announced they were buying in May 2012. Since that announcement, Project “X” has been used when referring to the product now known as XtremIO (e.g. all flash new storage array).

Synopsis of announcement

  • Product rollout and selective availability of the new all flash SSD array XtremIO
  • Rename server-side PCIe ssd flash cards from VFCache to XtremSF
  • New XtremSF models including enhanced multi-level cell (eMLC) with larger capacities
  • Rename VFCache caching software to XtremSW (enables cache mode vs. target mode)

What was previously announced:

  • Buying the company XtremeIO
  • Productizing  the new all flash array as part of Project “X”
  • It would formally announce the new product in 2013 (which is now)
  • VFCache and later enhancements during 2012.

Storage I/O industry trends and perspectives

Overall, I give an Atta boy and Atta girl to the EMC crew for a Product Defined Announcement (PDA) extending their flash portfolio to complement their different customers and prospects various environment needs. Now let us sit back and watch EMC, NetApp and others step up their flash dance moves to see who will out flash the others in the eXtreme flash games, including software defined storage, software defined data centers, software defined flash, and software defined cache.

Related items about nand flash and metrics related themes:

Read more about XtremIO, XtremSF, XtremSW and flash related items here in part II of this post.

Ok, nuff said (for now).

Cheers gs

Greg Schulz – Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2026 Server StorageIO and UnlimitedIO LLC All Rights Reserved