Talking with Tony DiCenzo at SNW Spring 2013

April 7, 2013 – 12:54 pm
Now also available via This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other audio and video content here) as well as listening via iTunes or via your preferred means using this RSS feed (http://storageio.com/StorageIO_Podcast.xml) In this episode from SNW Spring 2013 in Orlando Florida, while Greg is in the process of boarding a flight home, Bruce Ravid (@BruceRave) catches up and talks with long time storage industry insider Tony DiCenzo of SNIA and Oracle. Their conversation covers industry trends, observations of SNW past and present along with other related topics. Click here (right-click to download MP3 file) or on the microphone image to listen to the conversation with Bruce and Tony. Also available via Watch (and listen) for more StorageIO industry trends and perspectives audio blog posts pod casts and other upcoming ...

SNIA Spring 2013 update with Wayne Adams

April 5, 2013 – 4:09 pm
Now also available via This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other audio and video content here) as well as listening via iTunes or via your preferred means using this RSS feed (http://storageio.com/StorageIO_Podcast.xml) In this episode from SNW Spring 2013 in Orlando Florida, Bruce Ravid (@BruceRave) and me visit with our guest SNIA Chairman Wayne Adams (@wma01606). Wayne was one of our first pod cast guests back in 2013 in the episode titled Waynes World, SNIA and SNW that you can listen to here. Wayne gives us an update on what's new with SNIA including education, tutorials, videos and other training material, along with standards such as SMIS among other items. Also check out the companion pod cast where Wayne is joined by SW Worth of SNIA education to discuss their new ...

SNIA’s new SPDEcon conference

April 5, 2013 – 12:00 pm
Now also available via This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other audio and video content here) as well as listening via iTunes or via your preferred means using this RSS feed (http://storageio.com/StorageIO_Podcast.xml) In this episode from SNW Spring 2013 in Orlando Florida, Bruce Ravid (@BruceRave) and me visit with our guests SNIA Chairman Wayne Adams (@wma01606) and from SNIA Education SW Worth. Wayne was one of our first podcast guests in the episode titled Waynes World, SNIA and SNW that you can listen to here. Our conversation centers around the new SNIA SPDEcon conference that will occur June 10th in Santa Clara California. The tag line of the event is for experts by experts and those who want to become experts. Listen to our conversation and check out the snia.org and ...

Conversation with Justin Stottlemyer of Shutterfly and object storage discussion

April 4, 2013 – 11:26 pm
Now also available via This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other audio and video content here) as well as listening via iTunes or via your preferred means using this RSS feed (http://storageio.com/StorageIO_Podcast.xml) In this episode from SNW Spring 2013 in Orlando Florida, Bruce Ravid (@BruceRave) and me visit with Justin Stottlemyer (@JHStott) who is a Fellow and Storage Architect at Shutterfly. Our conversation centers on how Justin and Shutterfly maximize their return on innovation (the new ROI) by using object storage along with other technology and techniques to create a resilient, scalable flexible data infrastructure. Justin was at SNW presenting on overcoming object integration at Shutterfly where their data infrastructure consists of 80PB of storage to house over 30PB of user content data that continues to grow. For those not familiar, Shutterfly providers ...

March 2013 Server and StorageIO Update Newsletter

March 29, 2013 – 11:56 am
March 2013 News letter Welcome to the March 2013 edition of the StorageIO Update news letter including a new format and added content. You can get access to this news letter via various social media venues (some are shown below) in addition to StorageIO web sites and subscriptions. Click on the following links to view the March 2013 edition as (HTML sent via Email) version, or PDF versions. Visit the news letter page to view previous editions of the StorageIO Update. You can subscribe to the news letter by clicking here. Enjoy this edition of the StorageIO Update news letter, let me know your comments and feedback. Nuff said for now Cheers Gs Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier) twitter @storageio All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO ...

Cloud conversations: AWS EBS, Glacier and S3 overview (Part III)

March 25, 2013 – 11:20 pm
Amazon Web Services (AWS) recently added EBS Optimized support for enhanced bandwidth EC2 instances (read more here). This industry trends and perspective cloud conversation is the third (tying the posts together) in a three-part series companion to the AWS EBS optimized post found here. Part I is here (closer look at EBS) and part II is here (closer look at S3). Cloud and object storage access example via Cloud and Virtual Data Storage Networking AWS cloud storage gateway In 2012 AWS released their Storage Gateway that you can use and try for free here using either an EC2 Amazon Machine Instance (AMI), or deployed locally on a hypervisor such as VMware vSphere/ESXi. About a year ago I did a storage gateway post (First, second and third impressions) when it was first released. I will do a new post soon following up with my later impressions and experiences of having used it recently. For ...

Cloud conversations: AWS EBS, Glacier and S3 overview (Part II S3)

March 25, 2013 – 11:16 pm
Amazon Web Services (AWS) recently added EBS Optimized support for enhanced bandwidth EC2 instances (read more here). This industry trends and perspective cloud conversation is the second (looking at S3) in a three-part series companion to the AWS EBS optimized post found here. Part I is here (closer look at EBS) and part III is here (tying it all together). For those not familiar, Simple Storage Services (S3), Glacier and Elastic Block Storage (EBS) are part of the AWS cloud storage portfolio of services. With S3, you specify a region where a bucket is created that will contain objects that can be written, read, listed and deleted. You can create multiple buckets in a region with unlimited number of objects ranging from 1 byte to 5 Tbytes in size per bucket. Each object has a unique, user or developer assigned access key. In addition to indicating which AWS region, S3 buckets ...

Cloud conversations: AWS EBS, Glacier and S3 overview (Part I)

March 25, 2013 – 11:09 pm
Amazon Web Services (AWS) recently added EBS Optimized support for enhanced bandwidth EC2 instances (read more here). This industry trends and perspective cloud conversation is the first (looking at EBS) in a three-part series companion to the AWS EBS optimized post found here. Part II is here (closer look at S3) and part III is here (tying it all together). For those not familiar, Simple Storage Services (S3), Glacier and Elastic Block Storage (EBS) are part of the AWS cloud storage portfolio of services. There are several other storage and data related service for little data database (SQL and NoSql based) other offerings include compute, data management, application and networking for different needs shown in the following image. AWS Services Console via www.amazon.com Simple Storage Service (S3) is commonly used in the context of cloud storage and object storage accessed via its S3 API. S3 can be used externally ...

Cloud conversations: AWS EBS Optimized Instances

March 25, 2013 – 11:06 pm
Amazon Web Services (AWS) recently announced global availability of Elastic Block Storage (EBS) optimized support for four extra Elastic Cloud Computing (EC2) instance types. The support enables optimized performance between standard and provisioned IOP EBS volumes and EC2 instances to meet different bandwidth or throughput needs (learn more about AWS EBS, EC2, S3 and Glacier here). The four EBS optimized instance types are m3.xlarge, m3.2xlarge, m2.2xlarge and c1.xlarge for dedicated bandwidth or throughput between the EC2 instances and EBS volumes. The performance or bandwidth ranges from 500 Mbits (500 / 8 = 62.5 MBytes) per second, to 1,000 Mbits (1,000 / 8 = 125MBytes) per second depending on the type of instance. As a refresher, EC2 instances (why by time you read this could change) vary in size and functionality with different amounts of EC2 Unit of Compute (ECU), number of virtual cores, amount of storage space included, 32 or 64 ...

Welcome to the Object Storage IO page – www.objectstoragecenter.com

March 20, 2013 – 11:39 pm
Updated 5/8/13 There is no such thing as an information recession with more data being generated, moved, processed, stored, preserved and served, granted there are economic realities. Likewise as a society our dependence on information being available for work or entertainment, from medical healthcare to social media and all points in between continues to increase (check out the Human Face of Big Data). In addition, people and data are living longer, as well as getting larger (hence little data, big data and very big data). Cloud products and services along with associated object storage, file systems, repositories and access methods are at the center of big data, big bandwidth and little data initiatives on a public, private, hybrid and community basis. After all, not everything is the same in cloud, virtual and traditional data centers or information factories. A common theme for object storage is flexibility, along with scaling (performance, availability, capacity, economics) ...

Open Data Center Alliance (ODCA) BMW Private Cloud Strategy

March 19, 2013 – 4:02 pm
If your organization like StorageIO is a member of the Open Data Center Alliance (ODCA) you may be aware of the resources they make available about cloud, virtualization, security and more. Unlike so many other industry associates or trade groups dominated by vendors, the ODCA has an IT or customer focus including member developed best practices, strategies and templates. A good example is the recently released ODCA member BMW group private cloud strategy document. This 24 page document covers BMW groups private cloud strategy that sets stage for phased future hybrid. By being a phased approach, it seems that BMW is leveraging and transitioning for the future while maintaining support for their current environment (including Windows-based) as part of a paradigm shift. This is refreshing and good to see how organizations are looking to use cloud as part of a paradigm or IT service deliver model and not just as ...

Where has the FCoE hype and FUD gone? (with poll)

March 19, 2013 – 2:20 pm
A couple of years ago I did this post about if Is FCoE Struggling to Gain Traction, or on a normal adoption course? Fast forward to today, has anybody else noticed that there seems to be less hype and fud on Fibre Channel (FC) over Ethernet (FCoE) than a year or two or three ago? Does this mean that FCoE as the fud or detractors were predicting is in fact stillborn with no adoption, no deployment and dead on arrival? Does this mean that FCoE as its proponents have said is still maturing, quietly finding adoption and deployment where it fits? Does this mean that FCoE like its predecessors Fibre Channel and Ethernet are still evolving, expanding from early adopter to a mature technology? Does this mean that FCoE is simply forgotten with software defined networking (SDN) having over-shadowed it? Does this mean that FCoE has finally lost ...

Are your analyst, blogger, media or press requests being read?

March 14, 2013 – 4:50 pm
Are you a marketing or public relations, press or analyst relations or social media expert and your email messages, notes, updates or requests get overlooked? Are you in the first paragraph or couple of sentences indicating who you are representing, what the info or request is about as well as what call to action you are looking for? If you are doing what is done in many of the requests for coverage or meetings or even announcements, you may be getting overlooked resulting in a missed opportunity, that is unless your goal is to simply gauge how many requests you send out. Now do I have your attention? Time for some tough love. Almost every day (not as much on weekends) my email inbox gets filled up with notes from vendor marketing and public relations (PR) firms organizations telling about an announcement, requesting a briefing, giving heads up for something that will be occurring, pitching a ...

A Pivotal or cloudy moment for EMC and VMware?

March 14, 2013 – 3:33 pm
EMC and VMware (who is majority owned by EMC) have announced a new joint initiative called Pivotal (read more here and here) as part of their software defined data center strategies and architecture. Is this a pivotal moment for both EMC and VMware signaling that they will be going head to head (via their new initiative based company) with Amazon Web Services (AWS), Microsoft Azure, HP Cloud services, Rackspace and a long list of others? Part of the answer to that question would be based on what is meant by going head to head, and which aspects of those services. For Cloud Platform as a Service (PaaS) along with big data analytics related I would say yes. In terms of other Cloud AaaS or SaaS or IaaS probably not as much so at this time. On the surface Pivotal appears to at least initially be more of a ...