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    <item>
     <title>IBM buys Softlayer, for software defined infrastructures and clouds?</title>
     <link>http://storageioblog.com/ibm-buys-softlayer-software-defined-infrastructures-clouds/</link>
      <description>
        &lt;p&gt;IBM buys Softlayer, for software defined infrastructures and clouds?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
&lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
&lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www-03.ibm.com/press/us/en/pressrelease/41191.wss"&gt;IBM today  announced&lt;/a&gt; that they are acquiring privately held Dallas Texas-based &lt;a style="text-decoration:none" href="http://www.softlayer.com/"&gt;Softlayer&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Infrastructure as a Service&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;IaaS&lt;/a&gt;) provider.&lt;br /&gt;
&lt;/p&gt;
&lt;p align="justify"&gt;IBM  is referring to this as Cloud without Compromise (read more about clouds, conversations and confidence &lt;a style="text-decoration:none" href="http://storageioblog.com/cloud-conversations-aws-ebs-glacier-and-s3-overview-part-i/"&gt;here&lt;/a&gt;).&lt;br /&gt;
&lt;/p&gt;
&lt;p align="justify"&gt;It's about the management, flexibly, scale up, out and down, agility and &lt;a style="text-decoration:none" href="http://storageioblog.com/hardware-software-what-about-valueware/"&gt;valueware&lt;/a&gt;.&lt;br /&gt;
&lt;/p&gt;
&lt;p align="justify"&gt;Is  this IBM's new software defined data center (SDDC) or software defined  infrastructure (SDI) or software defined management (SDM), software defined cloud  (SDC) or &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=263487"&gt;software defined storage&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=263487"&gt;SDS&lt;/a&gt;) play?&lt;br /&gt;
&lt;/p&gt;
&lt;p align="justify"&gt;This  is more than a software defined marketing or software defined buzzword announcement.&lt;br /&gt;
  &lt;img src="http://storageio.com/images/SIO_Buzzword_Bingo.png" alt="buzzword bingo" /&gt;&lt;/p&gt;
&lt;p align="justify"&gt;If  your view of software define ties into the theme of leveraging, unleashing  resources, enablement, flexibility, agility of hardware, software or services,  then you may see Softlayer as part of a software defined infrastructure. &lt;/p&gt;
&lt;p align="justify"&gt;On the other hand,  if your views or opinions of what is or is not software defined align with a  specific vendor, product, protocol, model or punditry then you may not  agree, particular if it is in opposition to anything IBM.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://storageio.com/images/SIO_BuildingBlocks.png" alt="Cloud building blocks" /&gt;&lt;/p&gt;
&lt;p align="justify"&gt;During  today's announcement briefing call with analysts there was a noticeable absence  of software defined buzz talk which given its hype and usage lately, was a  refreshing welcome relief. So  with that, lets set the software defined conversation aside (for now).&lt;/p&gt;
&lt;p&gt;&lt;img src="http://storageio.com/images/SIO_VariousClouds.gif" alt="Cloud image" width="448" height="253" /&gt;&lt;/p&gt;
&lt;h3&gt;Who  is Softlayer, why is IBM interested in  them?&lt;/h3&gt;
&lt;p&gt;Softlayer  provide software and services to support both SMB, SME and other environments  with bare metal (think traditional hosted servers), along with multi-tenant  (shared) cloud virtual &lt;a style="text-decoration:none" href="http://storageioblog.com/cloud-conversations-public-private-hybrid-what-about-community-clouds/"&gt;public and private cloud&lt;/a&gt; service offerings.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://storageio.com/images/CloudLayers.jpg" /&gt;&lt;/p&gt;
&lt;p align="justify"&gt;Softlayer supports various  applications, environments from &lt;a style="text-decoration:none" href="http://storageioblog.com/little-data-big-data-and-very-big-data-vbd-or-big-bs/"&gt;little data processing to big data&lt;/a&gt; analytics to little data processing,  from social to mobile to legacy. This includes those app's or environments that  were born in the cloud, or legacy environments looking to leverage cloud in a complimentary  way.&lt;/p&gt;
&lt;p&gt;Some  more information about Softlayer includes:&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;Privately held IaaS firm founded in 2005&lt;/li&gt;
  &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.inc.com/profile/softlayer-technologies"&gt;Estimated&lt;/a&gt; revenue run rate of around $400 million with 21,000 customers&lt;/li&gt;
  &lt;li&gt;Mix of SMB, SME and Web-based or born in the cloud customers&lt;/li&gt;
  &lt;li&gt;Over 100,000 devices under management&lt;/li&gt;
  &lt;li&gt;Provides a common modularized management framework set of tools&lt;/li&gt;
  &lt;li&gt;Mix of customers from Web startups to global enterprise&lt;/li&gt;
  &lt;li&gt;Presence in 13 data centers across the US, Asia and Europe&lt;/li&gt;
  &lt;li&gt;Automation, interoperability, large number of API access and supported&lt;/li&gt;
  &lt;li&gt;Flexibility, control and agility for physical (bare metal) and cloud or  virtual&lt;/li&gt;
  &lt;li&gt;Public, private and data center to data center&lt;/li&gt;
  &lt;li&gt;Designed for scale, durability and resiliency without complexity&lt;/li&gt;
  &lt;li&gt;Part of OpenStack ecosystem both leveraging and supporting it&lt;/li&gt;
  &lt;li&gt;Ability for customers to use &lt;a style="text-decoration:none" href="http://www.openstack.org/"&gt;OpenStack&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://cloudstack.apache.org/"&gt;Cloudstack&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.citrix.com/"&gt;Citrix&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.vmware.com/"&gt;VMware&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.microsoft.com/en-us/default.aspx"&gt;Microsoft&lt;/a&gt; and  others&lt;/li&gt;
  &lt;li&gt;Can be white or private labeled for use as a service by VARs&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
&lt;h3&gt;What IBM is planning for Softlayer&lt;/h3&gt;
&lt;p align="justify"&gt;Softlayer will report  into IBM Global Technology Services (GTS) complimenting existing capabilities  which includes ten cloud  computing centers on five continents. IBM has created a new Cloud  Services Division and expects cloud revenues could be $7 billion annually by the  end of 2015. Amazon Web Services (AWS) is &lt;a style="text-decoration:none" href="http://www.zdnet.com/amazons-aws-3-8-billion-revenue-in-2013-says-analyst-7000009461/"&gt;estimated  to hit about $3.8 Billion by end of 2013&lt;/a&gt;. Note that in 2012 AWS target available market was estimated to be about $11 Billion which should become larger  moving forward. Rackspace by comparison had recent earning announcements on &lt;a style="text-decoration:none" href="http://ir.rackspace.com/phoenix.zhtml?c=221673&amp;p=irol-newsArticle&amp;ID=1817218&amp;highlight="&gt;May  8 2013 of $362 Million&lt;/a&gt; with most that being hosting vs. cloud  services. That works out to an annualized estimated run rate of $1.448 Billion  (or better depending on growth). &lt;/p&gt;
&lt;p align="justify"&gt;I mention AWS and  Rackspace to illustrate the growth potential for IBM and Softlayer to discuss  the needs of both cloud services customers such as those who use AWS (among  other providers), as well as bare metal or hosting or dedicated servers such as  with Rackspace among others.&lt;/p&gt;
&lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
&lt;p align="justify"&gt;What is not clear at  this time is if IBM is combing traditional hosting, managed services, new  offerings, products and services in that $7 billion number. In other words if  the $7 billion represents what the revenues of the new Cloud Services Division  independent of other GTS or legacy offerings as well as excluding hardware,  software products from STG (Systems Technology Group) among others, that would  be impressive and a challenge to the likes of AWS.&lt;/p&gt;
&lt;p align="justify"&gt;IBM has indicated  that it will leverage its existing Systems Technology Group (STG) portfolio of  servers and storage extending the capabilities of Softlayer. While currently  x86 based, one could expect IBM to leverage and add support for their  &lt;a style="text-decoration:none" href="http://storageioblog.com/does-ibm-power7-processor-announcement-signal-storage-upgrades/"&gt;Power systems&lt;/a&gt; line of processors and servers, &lt;a style="text-decoration:none" href="http://storageioblog.com/part-i-puresystems-something-old-something-new-something-from-big-blue/"&gt;Puresystems&lt;/a&gt;, as well as storage such as &lt;a style="text-decoration:none" href="http://storageioblog.com/re-visiting-if-ibm-xiv-is-still-relevant-with-v7000/"&gt;XIV or V7000&lt;/a&gt; among  others for tier 1 needs.&lt;br /&gt;
&lt;/p&gt;
&lt;p&gt;Some more  notes:&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;Ties into IBM Smart Cloud initiatives, model and paradigm&lt;/li&gt;
  &lt;li&gt;This deal is expected to close 3Q 2013, terms or price were not  disclosed.&lt;/li&gt;
  &lt;li&gt;Will enable Softlayer to be leveraged on a larger, broader basis by IBM&lt;/li&gt;
  &lt;li&gt;Gives IBM increased access to SMB, SME and web customers than in the  past&lt;/li&gt;
  &lt;li&gt;Software and development to stay part of Softlayer&lt;/li&gt;
  &lt;li&gt;Provides IBM an extra jumpstart play for supporting and leveraging  OpenStack&lt;/li&gt;
  &lt;li&gt;Compatible and supports Cloustack and Citrix who are also IBM partners&lt;/li&gt;
  &lt;li&gt;Also compatible and supports VMware who is also an IBM partner&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
&lt;h3&gt;Some other thoughts and  perspectives&lt;/h3&gt;
&lt;p align="justify"&gt;This is a good and  big move for IBM to add value and leverage their current portfolios of both  services, as well as products and technologies. However it is more than just  adding value or finding new routes to markets for those goods and services, it's also about enablement IBM has long been in the services including managed  services, out or in sourcing and hosting business. This can be seen as another  incremental evolution of those offerings to both existing IBM enterprise  customers, as well to reach new, emerging along with SMB or SME's  that tend to grow up and become larger consumers of information and data  infrastructure services. &lt;/p&gt;
&lt;p&gt;&lt;img src="http://storageio.com/images/SIO_StackBasic1.png" /&gt;&lt;/p&gt;
&lt;p align="justify"&gt;Further this helps to  add some product and meaning around the IBM Smart Cloud initiatives and programs  (not that there was not before) giving customers, partners and resellers  something tangible to see, feel, look at, touch and gain experience not to mention &lt;a style="text-decoration:none" href="http://storageioblog.com/cloud-conversation-thanks-gartner-for-saying-what-has-been-said/"&gt;confidence with clouds&lt;/a&gt;. &lt;/p&gt;
&lt;p align="justify"&gt;On the other hand, is  IBM signaling that they want more of the growing business that AWS has been  realizing, not to mention Microsoft Azure, Rackspace, Centurylink/Savvis,  Verizon/Terremark, CSC, HP Cloud, Cloudsigma, Bluehost among many others (if I  missed you or your favorite provider, feel free to add it to the comments section). This also gets IBM  added &lt;a style="text-decoration:none" href="http://devops.com/"&gt;Devops&lt;/a&gt; exposure something that Softlayer practices, as well  as a Openstack play, not to mention cloud, software defined, virtual, big  data, little data, analytics and many other buzzword bingo terms.&lt;/p&gt;
&lt;p align="justify"&gt;Congratulations to  both IBM and the Softlayer folks, now lets see some execution to watch how this  unfolds.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said (for now)&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 4 Jun 2013 23:23:23 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/ibm-buys-softlayer-software-defined-infrastructures-clouds/</guid>
    </item>


    <item>
     <title>Web chat: Hot Storage Trends for 2013 (and beyond)</title>
     <link>http://storageioblog.com/web-chat-hot-storage-trends-2013/</link>
      <description>
        &lt;p&gt;Web chat: Hot Storage Trends for 2013 (and beyond)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Join me on Thursday May 30, 2013 at Noon ET (9AM PT) for a live web chat at the 21st Century IT (21cit) site (&lt;a style="text-decoration:none" href="http://www.21cit.com/messages.asp?piddl_msgthreadid=267755&amp;piddl_msgid=1052516&amp;piddl_msgtocontent=yes#msg_1052516"&gt;click here&lt;/a&gt; to register, sign-up, or &lt;a style="text-decoration:none" href="http://www.21cit.com/archives.asp?section_id=1958"&gt;view earlier posts&lt;/a&gt;). This will be an online web chat format interactive conversation so if you are not able to attend, you can visit at your convenience to view and give your questions along with comments. I have done several of these web chats with 21cit as well as other venues that are a lot of fun and engaging (time flies by fast).&lt;/p&gt;
        &lt;p align="justify"&gt;For those not familiar, 21cIT  is part of the &lt;a style="text-decoration:none" href="http://www.deusm.com/"&gt;Desum/UBM family of sites&lt;/a&gt; including &lt;a style="text-decoration:none" href="http://www.internetevolution.com/archives.asp?section_id=3023"&gt;Internet Evolution&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.thesmbauthority.com/video-stream.asp?section_id=2131&amp;doc_id=244763"&gt;SMB Authority&lt;/a&gt;, and &lt;a style="text-decoration:none" href="http://www.enterpriseefficiency.com/profile.asp?piddl_userid=310607"&gt;Enterprise Efficiency&lt;/a&gt; among others that I do article posts, videos and live chats for. &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/messages.asp?piddl_msgthreadid=267755&amp;piddl_msgid=1052516&amp;piddl_msgtocontent=yes#msg_1052516"&gt;&lt;img src="http://img.deusm.com/21cit/21cIT-NetApp_CAP_top_575x107.gif" alt="21cit" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Sponsored by NetApp&lt;/p&gt;
        &lt;p align="justify"&gt;I like these types of sites in that while they have a sponsor, the content is generally kept separate between those of editors and contributors like myself and the vendor supplied material. In other words I coordinate with the site editors on what topics I feel like writing (or doing videos) about that align with the given sites focus and themes as opposed to following and advertorial calendar script.&lt;/p&gt;
        &lt;p align="justify"&gt;During this industry trends perspective web chat, one of the topics and themes planned for discussion include software defined storage (SDS). &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=263487"&gt;View a recent video blog post&lt;/a&gt; I did &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=263487"&gt;here&lt;/a&gt; about SDS. In addition to SDS, Solid State Devices (SSD) including nand flash, cloud, virtualization, object, backup and data protection, performance, management tools among others are topics that will be put out on the virtual discussion table.&lt;/p&gt;
        &lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Following are some examples of recent and earlier industry trends perspectives posts that I have done over at 21cit:&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=263487"&gt;Video: And Now, Software-Defined Storage!&lt;/a&gt;&lt;br /&gt;
        There are many different views on what is or is not "software-defined" with products, protocols, preferences and even press releases. Check out the video and &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=263487#msgs"&gt;comments here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=262175"&gt;Big Data and the Boston Marathon Investigation&lt;/a&gt; &lt;br /&gt;
        How the human face of big-data will help investigators piece together all the evidence in the Boston bombing tragedy and bring those responsible to justice. Check out the post and &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=262175#msgs"&gt;comments here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=260931"&gt;Don't Use New Technologies in Old Ways&lt;/a&gt; &lt;br /&gt;
          You can add new technologies to your data center infrastructure, but you won't get the full benefit unless you update your approach with people, processes, and policies. Check out the post and &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=260931#msgs"&gt;comments here&lt;/a&gt;.&lt;/p&gt;
          &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=260131"&gt;Don't Let Clouds Scare You, Be Prepared&lt;/a&gt; &lt;br /&gt;
          The idea of moving to cloud computing and cloud services can be scary, but it doesn't have to be so if you prepare as you would for implementing any other IT tool. Check out the post and &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=260131#msgs"&gt;comments here&lt;/a&gt;.&lt;/p&gt;
          &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=258730"&gt;Storage and IO trends for 2013 (and Beyond)&lt;/a&gt; &lt;br /&gt;
          Efficiency, new media, data protection, and management are some of the keywords for the storage sector in 2013. Check out these and other trends, predictions along with &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=258730#msgs"&gt;comments here&lt;/a&gt;.&lt;/p&gt;
          &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=258302"&gt;SSD and Real Estate: Location, Location, Location&lt;/a&gt; &lt;br /&gt;
          You might be surprised how many similarities  between buying real estate and buying SSDs.
          Location matters and it's not if, rather when, where, why and how you will be using SSD including nand flash in the future, &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=258302#msgs"&gt;read more and view comments here&lt;/a&gt;.&lt;/p&gt;
          &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251449"&gt;Everything Is Not Equal in the Data center, Part 3&lt;/a&gt; &lt;br /&gt;
          Here are steps you can take to give the right type of backup and protection to data and solutions, depending on the risks and scenarios they face. The result? Savings and efficiencies. Read more and view &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251449#msgs"&gt;comments here&lt;/a&gt;.&lt;/p&gt;
          &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251402"&gt;Everything Is Not Equal in the Data center, Part 2&lt;/a&gt; &lt;br /&gt;
          Your data center's operations can be affected at various levels, by multiple factors, in a number of degrees. And, therefore, each scenario requires different responses. Read more and view &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251402#msgs"&gt;comments here&lt;/a&gt;.&lt;/p&gt;
          &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251276"&gt;Everything Is Not Equal in the Data center, Part 1&lt;/a&gt; &lt;br /&gt;
          It pays to check your data center Different components need different levels of security, storage, and availability. Read more and view &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251276#msgs"&gt;comments here&lt;/a&gt;.&lt;/p&gt;
          &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=247692"&gt;Data Protection Modernizing: More Than Buzzword Bingo&lt;/a&gt; &lt;br /&gt;
          IT professionals and solution providers should put technologies such as disk based backup, dedupe, cloud, and data protection management tools as assets and resources to make sure they receive necessary funding and buy in. Read more and view &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=247692#msgs"&gt;comments here&lt;/a&gt;.&lt;/p&gt;
          &lt;p align="justify"&gt;
          &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=247627"&gt;Don't Take Your Server and Storage IO Pathing Software for Granted&lt;/a&gt; &lt;br /&gt;
          Path managers are valuable resources. They will become even more useful as companies continue to carry out cloud and virtualization solutions. Read more and view &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=247627#msgs"&gt;comments here&lt;/a&gt;.&lt;/p&gt;
          &lt;p align="justify"&gt;
          &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=245194"&gt;SSD Is in Your Future: Where, When and With What Are the Questions&lt;/a&gt; &lt;br /&gt;
          During EMC World 2012, EMC (as have other vendors) made many announcements around flash solid-state devices (SSDs), underscoring the importance of SSDs to organizations future storage needs. &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=245194#msgs"&gt;Read more here&lt;/a&gt; about why SSD is in your future along with view &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=245194#msgs"&gt;comments&lt;/a&gt;.&lt;/p&gt;
          &lt;p align="justify"&gt;
          &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=243152"&gt;Changing Life cycles and Data Footprint Reduction (DFR), Part 2&lt;/a&gt; &lt;br /&gt;
          In the second part of this series, the ABCDs (Archive, Backup modernize, Compression, Dedupe and data management, storage tiering) of data footprint reduction, as well as SLOs, RTOs, and RPOs are discussed. Read more and view &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=243152#msgs"&gt;comments here&lt;/a&gt;.&lt;/p&gt;
          &lt;p align="justify"&gt;
          &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=243143"&gt;Changing Life cycles and Data Footprint Reduction (DFR), Part 1&lt;/a&gt; &lt;br /&gt;
          Web 2.0 and related data needs to stay online and readily accessible, creating storage challenges for many organizations that want to cut their data footprint. Read more and view &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=243143#msgs"&gt;comments here&lt;/a&gt;.&lt;/p&gt;
          &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=241549"&gt;No Such Thing as an Information Recession&lt;/a&gt; &lt;br /&gt;
          Data, even older information, must be protected and made accessible cost-effectively. Not to mention that people and data are living longer as well as getting larger. Read more and view &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=241549#msgs"&gt;comments here&lt;/a&gt;.&lt;/p&gt;
          &lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
          &lt;p align="justify"&gt;These real-time, industry trends perspective interactive chats at &lt;a style="text-decoration:none" href="http://www.21cit.com/messages.asp?piddl_msgthreadid=267755&amp;piddl_msgid=1052516&amp;piddl_msgtocontent=yes#msg_1052516"&gt;21cit&lt;/a&gt; are open forum format (however be polite and civil) as well as non vendor sales or marketing pitches. If you have specific questions you 'd like to ask or points of view to express, &lt;a style="text-decoration:none" href="http://www.21cit.com/messages.asp?piddl_msgthreadid=267755&amp;piddl_msgid=1052516&amp;piddl_msgtocontent=yes#msg_1052516" target="new"&gt;click here&lt;/a&gt; and post them in the chat room at any time (before, during or after). &lt;/p&gt;
          &lt;p align="justify"&gt;Mark your calendar for this event live Thursday, May 30, at noon ET or visit after the fact.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said (for now)&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 29 May 2013 18:43:21 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/web-chat-hot-storage-trends-2013/</guid>
    </item>


    <item>
     <title>May 2013 Server and StorageIO Update Newsletter</title>
     <link>http://storageioblog.com/2013-server-storageio-update-newsletter</link>
      <description>
        &lt;p&gt;May 2013 Server and StorageIO Update Newsletter&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;table width="556" border="0"&gt;
        &lt;tr&gt;
        &lt;td width="181"&gt;&lt;p align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/May2013_Full.html"&gt;&lt;img src="http://storageio.com/images/SIO_Newsletter_Image.png" alt="StorageIO News Letter Image" /&gt;&lt;/a&gt; 
        &lt;strong&gt;May 2013 News letter&lt;/strong&gt; 
        &lt;/td&gt;
        &lt;td width="359"&gt;
          &lt;p align="justify"&gt;Welcome to the May 2013  edition of the StorageIO Update. This edition has announcement analysis of EMC ViPR, Software Defined Storage (including a video here), server, storage and I/O metrics that matter for example how many IOPS can a HDD do (it depends). SSD including nand flash remains a popular topic, both in terms of industry adoption and customer deployment. Also included are my perspectives on the SSD vendor FusionIO CEO leaving in a flash. Speaking of nand flash, have you thought about how some RAID implementations and configurations can extend the life along with durability of SSD's? More on this soon, however check out this video to give you some perspectives.&lt;br/&gt;
          &lt;/p&gt;
        &lt;p align="justify"&gt;Click on the following links to view the May 2013 edition as (&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/May2013_Full.html"&gt;HTML sent via Email&lt;/a&gt;) version, or  &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/May2013_Full.pdf"&gt;PDF&lt;/a&gt; versions. &lt;/p&gt;
        &lt;p align="justify"&gt;Visit the &lt;a style="text-decoration:none" href="http://storageio.com/newsletter.html"&gt;news letter page&lt;/a&gt; to view previous editions of the StorageIO Update.&lt;/p&gt;&lt;/td&gt;
        &lt;/tr&gt;
        &lt;/table&gt;
        &lt;br /&gt;
        &lt;p&gt;You can subscribe to the news letter by &lt;a style="text-decoration:none" href="https://secure.campaigner.com/CSB/Public/Form.aspx?fid=651291"&gt;clicking here.&lt;/a&gt;&lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;Enjoy this edition of the &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/May2013_Full.html"&gt;StorageIO Update news letter&lt;/a&gt;, let me know your comments and feedback.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said  (for now)&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 21 May 2013 23:11:22 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/2013-server-storageio-update-newsletter</guid>
    </item>



    <item>
     <title>How many IOPS can a HDD, HHDD or SSD do?</title>
     <link>http://storageioblog.com/iops-hdd-hhdd-ssd-vmware</link>
      <description>
        &lt;p&gt;How many IOPS can a HDD, HHDD or SSD do?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
        &lt;h2&gt;How many IOPS can a HDD, HHDD or SSD do?&lt;/h2&gt;
        &lt;p align="justify"&gt;A common question I run across is how many &lt;a style="text-decoration:none" href="http://storageioblog.com/what-is-the-best-kind-of-io-the-one-you-do-not-have-to-do/"&gt;IOPS&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/what-is-the-best-kind-of-io-the-one-you-do-not-have-to-do/"&gt;IO Operations Per Second&lt;/a&gt;) can a storage device or system do or give.&lt;/p&gt;
        &lt;p align="justify"&gt;The answer is or should be it depends.&lt;/p&gt;
        &lt;p align="justify"&gt;This is the first of a &lt;a style="text-decoration:none" href="http://storageioblog.com/part-ii-iops-hdd-hhdd-ssd"&gt;two-part series&lt;/a&gt; looking at storage performance, and in context specifically around drive or device (e.g. mediums) characteristics across HDD, HHDD and SSD that can be found in cloud, virtual, and legacy environments. In this first part the focus is around putting some context around drive or device performance with the &lt;a style="text-decoration:none" href="http://storageioblog.com/part-ii-iops-hdd-hhdd-ssd"&gt;second part&lt;/a&gt; looking at some workload characteristics (e.g. benchmarks).&lt;/p&gt;
        &lt;p align="justify"&gt;What about &lt;a style="text-decoration:none" href="http://storageioblog.com/cloud-conversations-aws-ebs-glacier-and-s3-overview-part-i/"&gt;cloud&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://tapeisalive.com"&gt;tape&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/have-ssds-been-unsuccessful-with-storage-arrays-with-poll/"&gt;storage systems&lt;/a&gt; or &lt;a style="text-decoration:none" href="http://storageioblog.com/have-ssds-been-unsuccessful-with-storage-arrays-with-poll/"&gt;appliance&lt;/a&gt;? &lt;/p&gt;
        &lt;p align="justify"&gt;Lets leave those for a different discussion at another time.&lt;/p&gt;
        &lt;h3&gt;Getting started&lt;/h3&gt;
        &lt;p align="justify"&gt;Part of my interest in tools, &lt;a style="text-decoration:none" href="http://storageioblog.com/more-storage-and-io-metrics-that-matter/"&gt;metrics that matter&lt;/a&gt;, measurements, analyst, forecasting ties back to having been  a server, storage and IO performance and capacity planning analyst when I worked in IT. Another aspect ties back to also having been a sys admin as well as business applications developer when on the IT customer side of things. This was followed by switching over to the vendor world involved with among other things competitive positioning, customer design configuration, validation, simulation and benchmarking HDD and SSD based solutions (e.g. life before becoming an analyst and advisory consultant).&lt;/p&gt;
        &lt;p align="justify"&gt;Btw, if you happen to be interested in learn more about server, storage and IO performance and capacity planning, check out my first book &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier) that has  a bit of information on it. There is also coverage of metrics and planning in my two other books &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press) and &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (CRC Press). I have some copies of Resilient Storage Networks available at a special reader or viewer rate (essentially shipping and handling). If interested drop me a note and can fill you in on the details.&lt;/p&gt;
        &lt;p align="justify"&gt;There are many rules of thumb (RUT) when it comes to &lt;a style="text-decoration:none" href="http://storageioblog.com/more-storage-and-io-metrics-that-matter/"&gt;metrics that matter&lt;/a&gt; such as IOPS, some that are older while others may be guess or measured in different ways. However the answer is that it depends on many things ranging from if a standalone &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-iv-from-power-to-warranties-20882/"&gt;hard disk drive&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-iv-from-power-to-warranties-20882/"&gt;HDD&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageioblog.com/more-storage-io-momentus-hhdd-and-ssd-moments-part-ii/"&gt;Hybrid HDD&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/more-storage-io-momentus-hhdd-and-ssd-moments-part-ii/"&gt;HHDD&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageioblog.com/speaking-of-ssds-with-poll/"&gt;Solid State Device&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/speaking-of-ssds-with-poll/"&gt;SSD&lt;/a&gt;) or if attached to a storage system, appliance, or &lt;a style="text-decoration:none" href="http://storageioblog.com/raid-and-iops-and-io-observations/"&gt;RAID&lt;/a&gt; adapter card among others. &lt;/p&gt;
        &lt;h3&gt;Taking a step back, the big picture&lt;/h3&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/StackofHardDiskDrives.png" alt="hdd image" border="0"/&gt;&lt;/a&gt;&lt;br /&gt;
        Various HDD, HHDD and SSD's&lt;/p&gt;
        &lt;h3&gt;Server, storage and I/O performance and benchmark fundamentals&lt;/h3&gt;
        &lt;p align="justify"&gt;Even if just looking at a HDD, there are many variables ranging from the rotational speed or Revolutions Per Minute (RPM), interface including 1.5Gb, 3.0Gb, 6Gb or 12Gb &lt;a style="text-decoration:none" href="http://storageioblog.com/announcing-sas-sans-for-dummies-book-lsi-edition/"&gt;SAS&lt;/a&gt; or SATA or 4Gb Fibre Channel. If simply using a RUT or number based on RPM can cause issues particular with 2.5 vs. 3.5 or enterprise and desktop. For example, some current generation 10K 2.5 HDD can deliver the same or better performance than an older generation 3.5 15K. Other drive factors (see &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-iv-from-power-to-warranties-20882/"&gt;this link&lt;/a&gt; for &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-iv-from-power-to-warranties-20882/"&gt;HDD fundamentals&lt;/a&gt;) including physical size such as 3.5 inch or 2.5 inch small form factor (SFF), enterprise or desktop or consumer, amount of drive level cache (DRAM). Space capacity of a drive can also have an impact such as if all or just a portion of a large or small capacity devices is used. Not to mention what the drive is attached to ranging from in internal SAS or SATA drive bay, USB port, or a HBA or RAID adapter card or in a storage system. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/HardDiskDriveStorage.png" alt="disk iops" border="0"/&gt;&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-iv-from-power-to-warranties-20882/"&gt;HDD fundamentals&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;How about benchmark and performance for marketing or comparison tricks including delayed, deferred or asynchronous writes vs. synchronous or actually committed data to devices? Lets not forget about short &lt;a style="text-decoration:none" href="http://storageioblog.com/give-hp-storage-some-love-and-short-strokin/"&gt;stroking&lt;/a&gt; (only using a portion of a drive for better IOP's) or even long stroking (to get better bandwidth leveraging spiral transfers) among others. &lt;/p&gt;
        &lt;p align="justify"&gt;Almost forgot, there are also thick, standard, thin and ultra thin drives in 2.5 and 3.5 inch form factors. What's the difference? The number of platters and read write heads. Look at the following image showing various thickness 2.5 inch drives that have various numbers of platters to increase space capacity in a given density. Want to take a wild guess as to which one has the most space capacity in a given footprint? Also want to guess which type I use for removable disk based archives along with for onsite disk based backup targets (compliments my &lt;a style="text-decoration:none" href="http://storageioblog.com/cloud-conversations-aws-ebs-glacier-and-s3-overview-part-i/"&gt;offsite cloud backups&lt;/a&gt;)?&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/HardDiskDriveSizes.png" alt="types of disks" border="0"/&gt;&lt;/a&gt;&lt;br /&gt;Thick, thin and ultra thin devices&lt;/p&gt;
        &lt;p align="justify"&gt;Beyond physical and configuration items, then there are logical configuration including the type of workload, large or small IOPS, random, sequential, reads, writes or mixed (various random, sequential, read, write, large and small IO). Other considerations include file system or raw device, number of workers or concurrent IO threads, size of the target storage space area to decide impact of any locality of reference or buffering. Some other items include how long the test or workload simulation ran for, was the device new or worn in before use among other items.&lt;/p&gt;
        &lt;h3&gt;Tools and the performance toolbox&lt;/h3&gt;
        &lt;p align="justify"&gt;Then there are the various tools for generating IO's or workloads along with recording metrics such as reads, writes, response time and other information. Some examples (mix of free or for fee) include &lt;a style="text-decoration:none" href="http://archive09.linux.com/feature/139742"&gt;Bonnie&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.iometer.org/"&gt;Iometer&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://iorate.org/"&gt;Iorate&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.iozone.org/"&gt;IOzone&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.oracle.com/technetwork/server-storage/vdbench-downloads-1901681.html"&gt;Vdbench&lt;/a&gt;,  &lt;a style="text-decoration:none" href="http://www.tpc.org/"&gt;TPC&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.storageperformance.org/home/"&gt;SPC&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://technet.microsoft.com/en-us/exchange/ff182054.aspx"&gt;Microsoft ESRP&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.spec.org/benchmarks.html#nfs"&gt;SPEC&lt;/a&gt; and netmist, &lt;a style="text-decoration:none" href="http://www.swifttest.com/"&gt;Swifttest&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.vmware.com/products/vmmark/overview.html"&gt;Vmark&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://en.community.dell.com/techcenter/extras/w/wiki/dvd-store.aspx"&gt;DVDstore&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.futuremark.com/benchmarks/pcmark7"&gt;PCmark 7&lt;/a&gt; among many others. Some are focused just on the storage system and IO path while others are application specific thus exercising servers, storage and IO paths.&lt;/p&gt;
        &lt;img src="http://storageio.com/images/SIO_PerfToolBox.png" alt="performance tools" /&gt;&lt;br /&gt;
        Server, storage and IO performance toolbox
        &lt;p align="justify"&gt;Having used &lt;a style="text-decoration:none" href="http://www.iometer.org/"&gt;Iometer&lt;/a&gt; since the late 90s, it has its place and is popular given its ease of use. Iometer is also long in the tooth and has its limits including not much if any new development, never the less, I have it in the toolbox.  I also have &lt;a style="text-decoration:none" href="http://www.futuremark.com/benchmarks/pcmark"&gt;Futremark PCmark 7&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.futuremark.com/benchmarks/pcmark7"&gt;full version&lt;/a&gt;) which turns out has some interesting abilities to do more than exercise an entire Windows PC. For example PCmark can use a secondary drive for doing IO to.&lt;/p&gt;
        &lt;p align="justify"&gt;PCmark can  be handy for spinning up with VMware (or other tools) lots of virtual Windows systems  pointing to a &lt;a href="http://storageioblog.com"&gt;NAS&lt;/a&gt; or other shared storage device  doing real world type activity. Something that could be handy for testing or stressing &lt;a style="text-decoration:none" href="http://storageioblog.com/measuring-windows-performance-impact-for-vdi-planning/"&gt;virtual desktop infrastructures&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/measuring-windows-performance-impact-for-vdi-planning/"&gt;VDI&lt;/a&gt;) along with other storage systems, servers and solutions. I also have &lt;a style="text-decoration:none" href="http://www.oracle.com/technetwork/server-storage/vdbench-downloads-1901681.html"&gt;Vdbench&lt;/a&gt; among others tools in the toolbox including Iorate which was used to drive the workloads shown below. &lt;/p&gt;
        &lt;p align="justify"&gt;What I look for in a tool are how extensible are the scripting capabilities to define various workloads along with capabilities of the test engine. A nice GUI is handy which makes Iometer popular and yes there are script capabilities with Iometer. That is also where Iometer is long in the tooth compared to some of the newer generation of tools that have more emphasis on extensibility vs. ease of use interfaces. This also assumes knowing what workloads to generate vs. simply kicking off some IOPs using default settings to see what happens.&lt;/p&gt;
        &lt;p align="justify"&gt;Another handy tool is for recording what's going on with a running system including IO's, reads, writes, bandwidth or transfers, random and sequential among other things. This is where when needed I turn to something like &lt;a style="text-decoration:none" href="http://www.hyperio.com/"&gt;HiMon&lt;/a&gt; from &lt;a style="text-decoration:none" href="http://www.hyperio.com/"&gt;HyperIO&lt;/a&gt;, if you have not tried it, get in touch with Tom West over at HyperIO and tell him StorageIO sent you to get a demo or trial. HiMon is &lt;a style="text-decoration:none" href="http://storageioblog.com/measuring-windows-performance-impact-for-vdi-planning/"&gt;what I used for doing start, stop and boot&lt;/a&gt; among &lt;a style="text-decoration:none" href="http://storageioblog.com/measuring-windows-performance-impact-for-vdi-planning/"&gt;other testing&lt;/a&gt; being able to see IO's at the Windows file system level (or below) including very early in the boot or shutdown phase. &lt;/p&gt;
        &lt;p align="justify"&gt;Here is a link to some other things I did awhile back with HiMon to profile some &lt;a style="text-decoration:none" href="http://storageioblog.com/measuring-windows-performance-impact-for-vdi-planning/"&gt;Windows and VDI activity test profiling&lt;/a&gt;.&lt;/p&gt;
        &lt;h3&gt;What's the best tool or benchmark or workload generator?&lt;/h3&gt;
        &lt;p align="justify"&gt;The one that meets your needs, usually your applications or something as close as possible to it.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/MixOfHardDiskDrives.png" alt="disk iops" border="0"/&gt;&lt;/a&gt;&lt;br /&gt;
        Various 2.5 and 3.5 inch HDD, HHDD, SSD with different performance&lt;/p&gt;
        &lt;h3&gt;So how many IOP's can a device do?&lt;/h3&gt;
        &lt;p align="justify"&gt;That depends, however &lt;a style="text-decoration:none" href="http://storageioblog.com/part-ii-iops-hdd-hhdd-ssd"&gt;continue reading part II&lt;/a&gt; of this series to see some results for various types of drives and workloads.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said  (for now)&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sun, 19 May 2013 22:33:44 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/iops-hdd-hhdd-ssd-vmware</guid>
    </item>

    <item>
     <title>Part II: How many IOPS can a HDD, HHDD or SSD do with VMware?</title>
     <link>http://storageioblog.com/part-ii-iops-hdd-hhdd-ssd</link>
      <description>
        &lt;p&gt;Part II: How many IOPS can a HDD, HHDD or SSD do with VMware?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
        &lt;h2&gt;How many IOPS can a HDD, HHDD or SSD do?&lt;/h2&gt;
        &lt;p align="justify"&gt;This is the second post of a &lt;a style="text-decoration:none"href="http://storageioblog.com/iops-hdd-hhdd-ssd-vmware"&gt;two-part series&lt;/a&gt; looking at storage performance, specifically in the context of drive or device (e.g. mediums) characteristics across HDD, HHDD and SSD. In the &lt;a style="text-decoration:none"href="http://storageioblog.com/iops-hdd-hhdd-ssd-vmware"&gt;first post the focus&lt;/a&gt; was around putting some context around drive or device performance with the second part looking at some workload characteristics (e.g. benchmarks). &lt;/p&gt;
        &lt;p align="justify"&gt;A common question  is how many &lt;a style="text-decoration:none" href="http://storageioblog.com/what-is-the-best-kind-of-io-the-one-you-do-not-have-to-do/"&gt;IOPS&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/what-is-the-best-kind-of-io-the-one-you-do-not-have-to-do/"&gt;IO Operations Per Second&lt;/a&gt;) can a storage device or system do? &lt;/p&gt;
        &lt;p align="justify"&gt;The answer is or should be it depends.&lt;/p&gt;
        &lt;p align="justify"&gt;Here are some examples to give you some more insight.&lt;/p&gt;
        &lt;p align="justify"&gt;For example, the following shows how IOPS vary by changing the percent of reads, writes, random and sequential for a 4K (4,096 bytes or 4 KBytes) IO size with each test step (4 minutes each).&lt;/p&gt;
        &lt;table cellspacing="0" cellpadding="0" border="1"&gt;
  &lt;col width="44" /&gt;
  &lt;col width="103" /&gt;
  &lt;col width="50" /&gt;
  &lt;col width="49" /&gt;
  &lt;col width="62" /&gt;
  &lt;tr height="80"&gt;
    &lt;td width="62"&gt;&lt;div align="center"&gt;IO Size for test&lt;/div&gt;&lt;/td&gt;
    &lt;td width="194"&gt;&lt;div align="center"&gt;Workload Pattern    of test&lt;/div&gt;&lt;/td&gt;
    &lt;td width="98"&gt;&lt;div align="center"&gt;Avg. Resp (R+W) ms&lt;/div&gt;&lt;/td&gt;
    &lt;td width="94"&gt;&lt;div align="center"&gt;Avg.  IOP Sec    (R+W)&lt;/div&gt;&lt;/td&gt;
    &lt;td width="122"&gt;
    &lt;div align="center"&gt;Bandwidth KB Sec (R+W)&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;100% Seq 100% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;0.0 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;    &lt;div align="center"&gt;29,736 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;118,944 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;60% Seq 100% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;4.2 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;236 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;947 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;30% Seq 100% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;7.1 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;140 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;563 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;0% Seq 100% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;10.0 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;100 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;400 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;100% Seq 60% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;3.4 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;293 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;1,174 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;60% Seq 60% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;7.2 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;138 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;554 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;30% Seq 60% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;9.1 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;109 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;439 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;0% Seq 60% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;10.9 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;91 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;366 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;100% Seq 30% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;5.9 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;168 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;675 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;60% Seq 30% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;9.1 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;109 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;439 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;30% Seq 30% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;10.7 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;93 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;373 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;0% Seq 30% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;11.5 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;86 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;346 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;100% Seq 0% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;8.4 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;118 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;474 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;60% Seq 0% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;13.0 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;76 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;307 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;30% Seq 0% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;11.6 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;86 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;344 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;4KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;0% Seq 0% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;12.1 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;82 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;330 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
Dell/Western Digital (WD) 1TB 7200 RPM SATA HDD (Raw IO) thread count 1 4K IO size
&lt;p align="justify"&gt;In the above example the drive is a 1TB 7200 RPM 3.5 inch Dell (Western Digital) 3Gb SATA device doing raw (non file system) IO. Note the high IOP rate with 100 percent sequential reads and a small IO size which might be a result of locality of reference due to drive level cache or buffering. &lt;/p&gt;
&lt;p align="justify"&gt;Some drives have larger buffers than others from a couple to 16MB (or more) of DRAM that can be used for read ahead caching. Note that this level of cache is independent of a storage system, RAID adapter or controller or other forms and levels of buffering. &lt;/p&gt;
&lt;p align="justify"&gt;Does this mean you can expect or plan on getting those levels of performance? &lt;/p&gt;
&lt;p align="justify"&gt;I would not make that assumption, and thus this serves as an example of using metrics like these in the proper context.&lt;/p&gt;
&lt;p align="justify"&gt;Building off of the previous example, the following is using the same drive however with a 16K IO size.&lt;/p&gt;
&lt;table cellspacing="0" cellpadding="0" border="1"&gt;
  &lt;col width="44" /&gt;
  &lt;col width="103" /&gt;
  &lt;col width="50" /&gt;
  &lt;col width="49" /&gt;
  &lt;col width="62" /&gt;
  &lt;tr&gt;
    &lt;td width="63"&gt;&lt;div align="center"&gt;IO Size    for test&lt;/div&gt;&lt;/td&gt;
    &lt;td width="193"&gt;&lt;div align="center"&gt;Workload Pattern of test&lt;/div&gt;&lt;/td&gt;
    &lt;td width="99"&gt;&lt;div align="center"&gt;Avg. Resp (R+W) ms&lt;/div&gt;&lt;/td&gt;
    &lt;td width="93"&gt;&lt;div align="center"&gt;Avg. IOP Sec    (R+W)&lt;/div&gt;&lt;/td&gt;
    &lt;td width="123"&gt;&lt;div align="center"&gt;Bandwidth KB Sec (R+W)&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;100% Seq 100% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;0.1 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;    &lt;div align="center"&gt;7,658 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;122,537 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;60% Seq 100% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;4.7 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;210 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;3,370 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;30% Seq 100% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;7.7 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;130 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;2,080 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;0% Seq 100% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;10.1 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;98 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;1,580 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;100% Seq 60% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;3.5 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;282 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;4,522 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;60% Seq 60% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;7.7 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;130 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;2,090 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;30% Seq 60% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;9.3 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;107 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;1,715 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;0% Seq 60% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;11.1 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;90 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;1,443 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;100% Seq 30% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;6.0 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;165 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;2,644 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;60% Seq 30% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;9.2 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;109 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;1,745 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;30% Seq 30% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;11.0 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;90 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;1,450 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;0% Seq 30% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;11.7 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;85 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;1,364 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;100% Seq 0% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;8.5 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;117 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;1,874 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;60% Seq 0% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;10.9 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;92 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;1,472 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;
    &lt;div align="center"&gt;30% Seq 0% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;11.8 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;84 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;1,353 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr height="26"&gt;
    &lt;td height="26"&gt;&lt;div align="center"&gt;16KB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;0% Seq 0% Read&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;12.2 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;81 &lt;/div&gt;&lt;/td&gt;
    &lt;td&gt; &lt;div align="center"&gt;1,310 &lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
Dell/Western Digital (WD) 1TB 7200 RPM SATA HDD (Raw IO) thread count 1 16K IO size
&lt;p align="justify"&gt;The previous two examples are excerpts of a series of workload simulation tests (ok, you can call them benchmarks) that I have done to collect information, as well as try some different things out. &lt;/p&gt;
&lt;p align="justify"&gt;The following is an example of the summary for each test output that includes the IO size, workload pattern (reads, writes, random, sequential), duration for each workload step, totals for reads and writes, along with averages including IOP's, bandwidth and latency or response time.&lt;/p&gt;
&lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageperformance.us"&gt;&lt;img src="http://storageio.com/images/SIO_Perf_Image.png" alt="disk iops" border="0"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p align="justify"&gt;Want to see more numbers, speeds and feeds, check out the following table which will be updated with extra results as they become available.&lt;/p&gt;
&lt;table width="600" border="1"&gt;
  &lt;tr&gt;
    &lt;td width="57"&gt;&lt;div align="center"&gt;
      &lt;p&gt;Device&lt;/p&gt;
      &lt;/div&gt;&lt;/td&gt;
    &lt;td width="73"&gt;&lt;div align="center"&gt;
      &lt;p&gt;Vendor&lt;/p&gt;
      &lt;/div&gt;&lt;/td&gt;
    &lt;td width="107"&gt;&lt;div align="center"&gt;
      &lt;p&gt;Make&lt;/p&gt;
      &lt;/div&gt;&lt;/td&gt;
    &lt;td width="128"&gt;      &lt;p align="center"&gt;Model&lt;/p&gt;&lt;/td&gt;
    &lt;td width="51"&gt;&lt;div align="center"&gt;Form Factor&lt;/div&gt;&lt;/td&gt;
    &lt;td width="70"&gt;Capacity&lt;/td&gt;
    &lt;td width="69"&gt;&lt;div align="center"&gt;Interface&lt;/div&gt;&lt;/td&gt;
    &lt;td width="63"&gt;&lt;div align="center"&gt;RPM Speed&lt;/div&gt;&lt;/td&gt;
    &lt;td width="50"&gt;&lt;div align="center"&gt;Test Result&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td width="57"&gt;&lt;div align="center"&gt;HDD&lt;/div&gt;&lt;/td&gt;
    &lt;td width="73"&gt;&lt;div align="center"&gt;HGST&lt;/div&gt;&lt;/td&gt;
    &lt;td width="107"&gt;&lt;div align="center"&gt;Desktop&lt;/div&gt;&lt;/td&gt;
    &lt;td width="128"&gt;&lt;div align="center"&gt;HK250-160&lt;/div&gt;&lt;/td&gt;
    &lt;td width="51"&gt;&lt;div align="center"&gt;2.5&lt;/div&gt;&lt;/td&gt;
    &lt;td width="70"&gt;&lt;div align="center"&gt;160GB&lt;/div&gt;&lt;/td&gt;
    &lt;td width="69"&gt;&lt;div align="center"&gt;SATA&lt;/div&gt;&lt;/td&gt;
    &lt;td width="63"&gt;&lt;div align="center"&gt;5.4K&lt;/div&gt;&lt;/td&gt;
    &lt;td width="50"&gt;&lt;div align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/DevicePerformance/SIO_Perf_HDD_HGST5400RAW.pdf"&gt;Here&lt;/a&gt;&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td width="57"&gt;&lt;div align="center"&gt;HDD&lt;/div&gt;&lt;/td&gt;
    &lt;td width="73"&gt;&lt;div align="center"&gt;Fujitsu&lt;/div&gt;&lt;/td&gt;
    &lt;td width="107"&gt;&lt;div align="center"&gt;Desktop&lt;/div&gt;&lt;/td&gt;
    &lt;td width="128"&gt;&lt;div align="center"&gt;MHWZ160BH&lt;/div&gt;&lt;/td&gt;
    &lt;td width="51"&gt;&lt;div align="center"&gt;2.5&lt;/div&gt;&lt;/td&gt;
    &lt;td width="70"&gt;&lt;div align="center"&gt;160GB&lt;/div&gt;&lt;/td&gt;
    &lt;td width="69"&gt;&lt;div align="center"&gt;SATA&lt;/div&gt;&lt;/td&gt;
    &lt;td width="63"&gt;&lt;div align="center"&gt;7.2K&lt;/div&gt;&lt;/td&gt;
    &lt;td width="50"&gt;&lt;div align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/DevicePerformance/SIO_Perf_HDD_Fujitsu7200RAW.pdf"&gt;Here&lt;/a&gt;&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td width="57"&gt;&lt;div align="center"&gt;HDD&lt;/div&gt;&lt;/td&gt;
    &lt;td width="73"&gt;&lt;div align="center"&gt;WD/Dell&lt;/div&gt;&lt;/td&gt;
    &lt;td width="107"&gt;&lt;div align="center"&gt;Enterprise&lt;/div&gt;&lt;/td&gt;
    &lt;td width="128"&gt;&lt;div align="center"&gt;WD1003FBYX&lt;/div&gt;&lt;/td&gt;
    &lt;td width="51"&gt;&lt;div align="center"&gt;3.5&lt;/div&gt;&lt;/td&gt;
    &lt;td width="70"&gt;&lt;div align="center"&gt;1TB&lt;/div&gt;&lt;/td&gt;
    &lt;td width="69"&gt;&lt;div align="center"&gt;SATA&lt;/div&gt;&lt;/td&gt;
    &lt;td width="63"&gt;&lt;div align="center"&gt;7.2K&lt;/div&gt;&lt;/td&gt;
    &lt;td width="50"&gt;&lt;div align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/DevicePerformance/SIO_Perf_HDD_WD1TBRAW.pdf"&gt;Here&lt;/a&gt;&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td width="57"&gt;&lt;div align="center"&gt;HDD&lt;/div&gt;&lt;/td&gt;
    &lt;td width="73"&gt;&lt;div align="center"&gt;Seagate&lt;/div&gt;&lt;/td&gt;
    &lt;td width="107"&gt;&lt;div align="center"&gt;Momentus&lt;/div&gt;&lt;/td&gt;
    &lt;td width="128"&gt;&lt;div align="center"&gt;ST9160823AS&lt;/div&gt;&lt;/td&gt;
    &lt;td width="51"&gt;&lt;div align="center"&gt;2.5&lt;/div&gt;&lt;/td&gt;
    &lt;td width="70"&gt;&lt;div align="center"&gt;160GB&lt;/div&gt;&lt;/td&gt;
    &lt;td width="69"&gt;&lt;div align="center"&gt;SATA&lt;/div&gt;&lt;/td&gt;
    &lt;td width="63"&gt;&lt;div align="center"&gt;7.2K&lt;/div&gt;&lt;/td&gt;
    &lt;td width="50"&gt;&lt;div align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/DevicePerformance/SIO_Perf_HDD_STXMOMENTUS72RAW.pdf"&gt;Here&lt;/a&gt;&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;div align="center"&gt;HDD&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;Seagate&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;MomentusXT&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;ST95005620AS&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;2.5&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;500GB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;SATA&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;7.2K(1)&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;Soon&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td width="57"&gt;&lt;div align="center"&gt;HDD&lt;/div&gt;&lt;/td&gt;
    &lt;td width="73"&gt;&lt;div align="center"&gt;Seagate&lt;/div&gt;&lt;/td&gt;
    &lt;td width="107"&gt;&lt;div align="center"&gt;Savio 10K.3&lt;/div&gt;&lt;/td&gt;
    &lt;td width="128"&gt;&lt;div align="center"&gt;ST9300603SS&lt;/div&gt;&lt;/td&gt;
    &lt;td width="51"&gt;&lt;div align="center"&gt;2.5&lt;/div&gt;&lt;/td&gt;
    &lt;td width="70"&gt;&lt;div align="center"&gt;300GB&lt;/div&gt;&lt;/td&gt;
    &lt;td width="69"&gt;&lt;div align="center"&gt;SAS&lt;/div&gt;&lt;/td&gt;
    &lt;td width="63"&gt;&lt;div align="center"&gt;10K&lt;/div&gt;&lt;/td&gt;
    &lt;td width="50"&gt;&lt;div align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/DevicePerformance/SIO_Perf_HDD_STXSAVIO10KRAW.pdf"&gt;Here&lt;/a&gt;&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td width="57"&gt;&lt;div align="center"&gt;HDD&lt;/div&gt;&lt;/td&gt;
    &lt;td width="73"&gt;&lt;div align="center"&gt;Seagate&lt;/div&gt;&lt;/td&gt;
    &lt;td width="107"&gt;&lt;div align="center"&gt;Savio 15K.2&lt;/div&gt;&lt;/td&gt;
    &lt;td width="128"&gt;&lt;div align="center"&gt;ST9146852SS&lt;/div&gt;&lt;/td&gt;
    &lt;td width="51"&gt;&lt;div align="center"&gt;2.5&lt;/div&gt;&lt;/td&gt;
    &lt;td width="70"&gt;&lt;div align="center"&gt;146GB&lt;/div&gt;&lt;/td&gt;
    &lt;td width="69"&gt;&lt;div align="center"&gt;SAS&lt;/div&gt;&lt;/td&gt;
    &lt;td width="63"&gt;&lt;div align="center"&gt;15K&lt;/div&gt;&lt;/td&gt;
    &lt;td width="50"&gt;&lt;div align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/DevicePerformance/SIO_Perf_HDD_STXSAVIO15KRAW.pdf"&gt;Here&lt;/a&gt;&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;div align="center"&gt;HDD&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;WD/Dell&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;Enterprise&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;WD1003FBYX&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;3.5&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;1TB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;SATA&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;7.2K&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/DevicePerformance/SIO_Perf_HDD_WD1TBRAW.pdf"&gt;Here&lt;/a&gt;&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;div align="center"&gt;HDD&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;Seagate&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;Barracuda&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;ST3000DM01&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;3.5&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;3TB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;SATA&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;7.2K&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;Soon&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;div align="center"&gt;HDD&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;Seagate&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;Barracuda&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;ST3500320AS&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;3.5&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;500GB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;SATA&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;7.2K&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/DevicePerformance/SIO_Perf_HDD_STX500GBCUDARAW.pdf"&gt;Here&lt;/a&gt;&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;div align="center"&gt;SSD&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;Samsung&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;830&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;2.5&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;256GB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;SATA&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;SSD&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;Soon&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
    &lt;td&gt;&lt;/td&gt;
  &lt;/tr&gt;
        &lt;/table&gt;
        Performance characteristics 1 worker (thread count) for RAW IO (non-file system)
        &lt;p align="justify"&gt;Note: (1) &lt;a style="text-decoration:none" href="http://storageioblog.com/more-storage-io-momentus-hhdd-and-ssd-moments-part-ii/"&gt;Seagate Momentus XT&lt;/a&gt; is a Hybrid Hard Disk Drive (HHDD) based on a 7.2K 2.5 HDD with SLC nand flash integrated for read buffer in addition to normal DRAM buffer. This model is a XT I (4GB &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-iv-what-type-of-ssd-is-best-for-your-needs-15130/"&gt;SLC nand flash&lt;/a&gt;), may add an XT II (8GB SLC nand flash) at some future time.&lt;/p&gt;
        &lt;p align="justify"&gt;As a starting point, these results are raw IO with file system based information to be added soon along with more devices. These results are for tests with one worker or thread count,  other results will be added with such as 16 workers or thread counts to show how those differ. &lt;/p&gt;
        &lt;p align="justify"&gt;The above results include all reads, all writes, mix of reads and writes, along with all random, sequential and mixed for each IO size. IO sizes include 4K, 8K, 16K, 32K, 64K, 128K, 256K, 512K, 1024K and 2048K. As with any workload simulation, benchmark or comparison test, take these results with a grain of salt as your mileage can and will vary. For example you will see some what I consider very high IO rates with sequential reads even without file system buffering. These results might be due to locality of reference of IO's being resolved out of the drives DRAM cache (read ahead) which vary in size for different devices. Use the vendor model numbers in the table above to check the manufactures specs on drive DRAM and other attributes.&lt;/p&gt;
        &lt;p align="justify"&gt;If you are used to seeing 4K or 8K and wonder why anybody would be interested in some of the larger sizes take a look at big fast data or cloud and object storage. For some of those applications 2048K may not seem all that big. Likewise if you are used to the larger sizes, there are still applications doing smaller sizes. Sorry for those who like 512 byte or smaller IO's as they are not included. Note that for all of these unless indicated a 512 byte standard sector or drive format is used as opposed to emerging Advanced Format (AF) 4KB sector or block size. Watch for some more drive and device types to be added to the above, along with results for more workers or thread counts, along with file system and other scenarios.&lt;/p&gt;
        &lt;h3&gt;Using VMware as part of a Server, Storage and IO (aka StorageIO) test platform&lt;/h3&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/congratulations-to-new-and-returning-2012-vmware-vexperts/"&gt;&lt;img src="http://storageio.com/images/vmw_logo_vmware-expert_250x100.gif" alt="vmware vexpert" border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;The above performance results were generated on &lt;a style="text-decoration:none" href="http://www.ubuntu.com/"&gt;Ubuntu&lt;/a&gt; 12.04 (since upgraded to &lt;a style="text-decoration:none" href="http://www.ubuntu.com/server"&gt;13.04&lt;/a&gt; which was hosted on a &lt;a style="text-decoration:none" href="http://www.vmware.com/"&gt;VMware&lt;/a&gt; &lt;a style="text-decoration:none" href="http://www.vmware.com/products/datacenter-virtualization/vsphere/overview.html"&gt;vSphere 5.1&lt;/a&gt; purchased version (you can get the &lt;a style="text-decoration:none" href="http://www.vmware.com/products/vsphere-hypervisor/overview.html"&gt;ESXi free version here&lt;/a&gt;) with &lt;a style="text-decoration:none" href="http://www.vmware.com/products/vcenter-server/overview.html"&gt;vCenter&lt;/a&gt; enabled system. I also have &lt;a style="text-decoration:none" href="http://www.vmware.com/products/workstation/"&gt;VMware workstation&lt;/a&gt; installed on some of my Windows-based laptops for doing preliminary testing of scripts and other activity prior to running them on the larger server-based VMware environment. Other VMware tools include vCenter Converter, vSphere Client and CLI.  Note that other guest virtual machines (VMs) were idle during the tests (e.g. other guest VMs were quiet). You may experience different results if you ran Ubuntu native on a physical machine or with different adapters, processors and device configurations among many other variables (that was a disclaimer btw ;) ).&lt;/p&gt;
        &lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;All of the devices (HDD, HHDD, SSD's including those not shown or published yet) were &lt;a style="text-decoration:none" href="http://storageioblog.com/putting-some-vmware-esx-storage-tips-together-part-ii/"&gt;Raw Device Mapped&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/putting-some-vmware-esx-storage-tips-together-part-ii/"&gt;RDM&lt;/a&gt;) to the Ubuntu VM bypassing VMware file system. &lt;/p&gt;
        &lt;table width="600" border="1" bgcolor="#FFFFCC"&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;p&gt;Example of creating an RDM for local SAS or SATA direct attached device.&lt;/p&gt;
    vmkfstools -z /vmfs/devices/disks/naa.600605b0005f125018e923064cc17e7c /vmfs/volumes/datastore1/RDM_ST1500Z110S6M5.vmdk
&lt;p align="justify"&gt;The above uses the drives address (find by doing a ls -l /dev/disks via VMware shell command line) to then create a vmdk container stored in a datastore. Note that the RDM being created does not actually store data in the .vmdk, it's there for VMware management operations.    &lt;/td&gt;
  &lt;/tr&gt;
        &lt;/table&gt;
        &lt;p align="justify"&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;If you are not familiar with &lt;a style="text-decoration:none" href="http://storageioblog.com/putting-some-vmware-esx-storage-tips-together-part-ii/"&gt;how to create a RDM of a local SAS or SATA&lt;/a&gt; device, check out &lt;a style="text-decoration:none" href="http://storageioblog.com/putting-some-vmware-esx-storage-tips-together-part-ii/"&gt;this post to learn how&lt;/a&gt;.This is important to note in that while VMware was used as a platform to support the guest operating systems (e.g. Ubuntu or Windows), the real devices are not being mapped through or via VMware virtual drives.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_PerfPlatform.png" alt="vmware iops" /&gt;&lt;/p&gt;
        &lt;p&gt;The above shows examples of RDM SAS and SATA devices along with other VMware devices and datastores. In the next figure is an example of a workload being run in the test environment.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_PerfPlatform2.png" alt="vmware iops" /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;One of the advantages of using VMware (or other hypervisor) with RDM's is that I can quickly define via software commands where a device gets attached to different operating systems (e.g. the other aspect of software defined storage). This means that after a test run, I can quickly simply shutdown Ubuntu, remove the RDM device from that guests settings, move the device just tested to a Windows guest if needed and restart those VMs. All of that from where ever I happen to be working from without physically changing things or dealing with multi-boot or cabling issues.&lt;/p&gt;
        &lt;h3&gt;So how many IOP's can a device do?&lt;/h3&gt;
        &lt;p align="justify"&gt;That depends, however have a look at the above information and results. &lt;/p&gt;
        &lt;p align="justify"&gt;Check back from time to time &lt;a style="text-decoration:none" href="http://storageperformance.us"&gt;here &lt;/a&gt;to see what is new or has been added including more drives, devices and other related themes.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said  (for now)&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sun, 19 May 2013 22:33:44 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/part-ii-iops-hdd-hhdd-ssd</guid>
    </item>




    <item>
     <title>FusionIO (FIO) SSD vendor CEO out in a flash, whats up with that?</title>
     <link>http://storageioblog.com/?p=4905</link>
      <description>
        &lt;p&gt;FusionIO (FIO) SSD vendor CEO out in a flash, whats up with that?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
&lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
&lt;p&gt;&lt;a style="text-decoration:none" href="http://www.fusionio.com/"&gt;FusionIO (FIO)&lt;/a&gt; who  recently bought Nexgen to expand their reach from just a server centric to a  more broad flash focus has seen &lt;a style="text-decoration:none" href="http://finance.yahoo.com/news/fusion-io-founders-quit-shares-154230460.html"&gt;their  CEO and founder David Flynn race out the door&lt;/a&gt;. Not surprisingly, wall  street who does not like to be surprised were surprised just a week or two  after the most recent earning announcements reacted with a sell off of the FIO  stock.&lt;/p&gt;
&lt;a href="http://www.fusionio.com/"&gt;&lt;img src="http://www.fusionio.com/images/logo.png" alt="FusionIO" border="0"/&gt;&lt;/a&gt;
&lt;p align="justify"&gt;Here is the conundrum, those who were or are fans of Flynn,  FIO and their approach along with server centric in your face approach may not  be happy with this move.&lt;/p&gt;
&lt;p align="justify"&gt;On the other hand, those were not fans of Flynn, FIO and  their approach of getting in your face of having others do so if you did not  fall into their ranks may be happy with this move.&lt;/p&gt;
&lt;p align="justify"&gt;One question is was Flynn shown the door and left before  it could hit his backside on the way out, or, did he see something and pulled  the rip cord on his golden parachute, or some other or combination?&lt;/p&gt;
&lt;p align="justify"&gt;With the recent Nexgen acquisition which could be seen as  a move by FIO (and their board of directors) to make more attractive either for  an acquisition. Or, to transition from a server-side centric approach to a  broader focus. &lt;/p&gt;
&lt;p align="justify"&gt;If the former, perhaps Flynn sees or saw the writing on  the wall on who those suitors might or would be and decided to take his money  now and run joining the serial entrepreneur ranks now. &lt;/p&gt;
&lt;p align="justify"&gt;Otoh, perhaps Flynn was just too focused with a singular  focus and passion on the server space thus not able or interested in  transitioning to a broader focus, which might also have involved eating a bit  of crow. By eating a bit of crow, I mean given some of the in your face and  it's the FIO way or the highway approach of server only flash. &lt;/p&gt;
&lt;p align="justify"&gt;With Nexgen to be successful that would involve aligning  more with the larger vendors and other startups who offer broader portfolios,  something that was targeted and mud or fud thrown at by FIO, something that  some CEOs or others can have challenges with. It should also be noted that FIO  has brought in new employees with experience in broader marketers, not to  mention industry veterans like &lt;a style="text-decoration:none" href="http://www.nexgenstorage.com/john-spiers-ceo-and-founder"&gt;John Spiers&lt;/a&gt; of Nexgen.&lt;/p&gt;
&lt;p align="justify"&gt;Candidly, I am not sure which of the above is the  scenario, however, for those involved with FIO as employees, partners,  customers and shareholders I hope some clarity arrives soon for them. Whether  that clarity is via an acquisition (who is one of many questions), or a launching  as FIO 2.0 or something similar with a focus on bring more capabilities to  customers, increasing their touch points selling more products, hardware,  software as opposed to leaving those for others (e.g. their competitors).&lt;/p&gt;
&lt;p&gt;Ok, nuff said  (for now)&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 8 May 2013 19:43:21 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4905</guid>
    </item>



    <item>
     <title>EMC ViPR virtual physical object  and software defined storage (SDS)</title>
     <link>http://storageioblog.com/?p=4884</link>
      <description>
        &lt;p&gt;EMC ViPR virtual physical object  and software defined storage (SDS)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
&lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
&lt;h3 align="justify"&gt;Introducing EMC ViPR&lt;/h3&gt;
&lt;p align="justify"&gt;This is the first in a three part series, read &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4893"&gt;part II here&lt;/a&gt;, and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4894"&gt;part III here&lt;/a&gt;.&lt;/p&gt;
&lt;p align="justify"&gt;During the recent &lt;a style="text-decoration:none" href="http://www.emc.com/index.htm"&gt;EMCworld event in  Las Vegas&lt;/a&gt; among other things, &lt;a style="text-decoration:none" href="http://pulseblog.emc.com/2013/05/06/introducing-emc-vipr-software-defined-storage/"&gt;EMC announced ViPR&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.emc.com/about/news/press/2013/20130506-03.htm"&gt;read announcement here&lt;/a&gt;) . Note that this ViPR is not the same EMC Viper  project from a few years ago that was focused on data footprint reduction (DFR)  including dedupe. ViPR has been in the works for a couple of  years taking a step back rethinking how storage is can be used going forward. &lt;/p&gt;
&lt;img src="http://storageio.com/images/SIO_Blog_EMCworld2013.gif" alt="EMCworld" /&gt;
&lt;p&gt;ViPR is not a technology creation developed  in a vacuum instead includes customer feedback, wants and needs.  Its core themes are extensible, open and  scalable.&lt;/p&gt;
&lt;p&gt; &lt;img src="http://storageio.com/images/SIO_Blog_EMC_VIPR0.gif" alt="EMCworld" /&gt;&lt;/p&gt;
&lt;p&gt;On the other hand, ViPR addresses plenty of  buzzword bingo themes including:&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;Agility, flexibility, multi-tenancy,  orchestration&lt;/li&gt;
  &lt;li&gt;Virtual appliance and control plane&lt;/li&gt;
  &lt;li&gt;Data services and storage management&lt;/li&gt;
  &lt;li&gt;IT as a Service (ITaaS) and Infrastructure as  a Service (IaaS)&lt;/li&gt;
  &lt;li&gt;Scaling with stability without compromise&lt;/li&gt;
  &lt;li&gt;Software defined storage&lt;/li&gt;
  &lt;li&gt;Public, private, hybrid cloud&lt;/li&gt;
  &lt;li&gt;Big data and little data&lt;/li&gt;
  &lt;li&gt;Block, file and object storage&lt;/li&gt;
  &lt;li&gt;Control plane and data plane&lt;/li&gt;
  &lt;li&gt;Storage hypervisor, virtualization and  virtual storage&lt;/li&gt;
  &lt;li&gt;Heterogeneous (third-party) storage support&lt;/li&gt;
  &lt;li&gt;Open API and automation&lt;/li&gt;
  &lt;li&gt;Self-service portals, service catalogs&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;img src="http://storageio.com/images/SIO_Buzzword_Bingo.gif" alt="Buzzword bingo" width="392" height="243" /&gt;&lt;/p&gt;
&lt;p align="justify"&gt;Note that this is essentially announcing the  ViPR product and program initiative with general availability slated for second  half of 2013.&lt;/p&gt;
&lt;h3&gt;What is ViPR addressing?&lt;/h3&gt;
&lt;p align="justify"&gt;IT and data infrastructure  (server, storage, IO and networking hardware, software) challenges for  traditional, virtual and cloud environments.&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;Data growth, after all, there is no  such thing as an information recession with more data being generated, moved,  processed, stored and retained for longer periods of time. Then again, people  and data are both getting larger and living longer, for both little data and  big data along with very big data.&lt;/div&gt;
  &lt;/li&gt;&lt;br /&gt;
  &lt;li&gt;Overhead and complexities associated  with managing and using an expanding, homogenous (same vendor, perhaps  different products) or heterogeneous (different vendors and products) data infrastructure  across cloud, virtual and physical, legacy and emerging. This includes add,  changes or moves, updates and upgrades, retirement and replacement along with disposition,  not to mention protecting data in an expanding footprint.&lt;/li&gt;
  &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_Cloud_Evolution.gif" alt="road to cloud" width="422" height="260" /&gt;
    &lt;/p&gt;
&lt;/ul&gt;
&lt;ul&gt;
  &lt;li&gt;Operations and service management,  fault and alarm notification, resolution and remediation, rapid provisioning, removing  complexity and cost of doing things vs. simply cutting cost and compromising  service.&lt;/li&gt;
&lt;/ul&gt;
&lt;img src="http://storageio.com/images/SIO_Blog_EMC_VIPR1.gif" alt="EMC ViPR" /&gt;&lt;br /&gt;
&lt;h3&gt;What is this software defined storage stuff?&lt;/h3&gt;
&lt;p&gt;There is the buzzword aspect, and then there  is the solution and business opportunity.&lt;/p&gt;
&lt;p&gt;First the buzzword aspect and bandwagon:&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;Software defined marketing (SDM)   Leveraging  software defined buzzwords.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
  &lt;li&gt;Software defined data centers (SDDC)    Leveraging software to derive more value from hardware while enabling agility, flexibility,  and scalability and removing complexity. Think the Cloud and Virtual Data  Center models including those from VMware among others.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
  &lt;li&gt;Software defined networking (SDN)   Rather  than explain, simply look at Nicira that VMware bought in 2012.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
  &lt;li&gt;Software defined storage (SDS)   Storage  software that is independent of any specific hardware, which might be a bit  broad, however it is also narrower than saying anything involving software.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
  &lt;li&gt;Software defined BS (SDBS)   Something that  usually happens as a result when marketers and others jump on a bandwagon, in  this case software defined marketing. &lt;/li&gt;
&lt;/ul&gt;
&lt;p align="justify"&gt;Note that not everything involved with  software defined is BS, only some of the marketing spins and overuse. The  downside to the software defined marketing and SDBS is the usual reaction of skepticism,  cynicism and dismissal, so let us leave the software defined discussion  here for now.&lt;/p&gt;
&lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/VirtStg_BigPicture.jpg" alt="software defined storage" width="448" height="272" /&gt;&lt;br /&gt;
&lt;/p&gt;
&lt;p align="justify"&gt;An example of software defined storage can be  storage virtualization, virtual storage and storage hypervisors that are  hardware independent. Note that when I say hardware independent, that also  means being able to support different vendors systems. Now if you want to have  some fun with the software defined storage diehards or purist, tell them that  all hardware needs software and all software needs hardware, even if virtual.  Further hardware is defined by its software, however lets leave sleeping dogs  lay where they rest (at least for now ;)).&lt;/p&gt;
&lt;p align="justify"&gt; &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Dec2012_Full.html"&gt;Storage  hypervisors were a 2012 popular buzzword bingo topic&lt;/a&gt; with plenty of  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;industry adoption&lt;/a&gt; and  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;some customer deployment&lt;/a&gt;. While 2012 saw plenty of SDM buzz including SDC,  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3373"&gt;SDN&lt;/a&gt; 2013 is  already seeing an increase including  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4774"&gt;software defined servers&lt;/a&gt;, and software defined storage. &lt;/p&gt;
&lt;p align="justify"&gt;Regardless of what you view of software defined storage,  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;storage hypervisor, storage virtualization and virtual storage&lt;/a&gt; is, the primary focus and goal  should be addressing business and application needs. Unfortunately, some of the  discussions or debates about what is or is not software defined and related  themes lose focus of what should be the core goal of enabling business and  applications. &lt;/p&gt;
&lt;p align="justify"&gt;Continue reading in &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4893"&gt;part II of this series here&lt;/a&gt; including how ViPR works, who it is for and more analysis.&lt;/p&gt;
&lt;p align="justify"&gt;&lt;/p&gt;
&lt;p&gt;Ok, nuff said  (for now)&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 7 May 2013 17:34:56 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4884</guid>
    </item>


    <item>
     <title>EMC ViPR software defined object storage part II</title>
     <link>http://storageioblog.com/?p=4893</link>
      <description>
        &lt;p&gt;EMC ViPR software defined object storage part II&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
&lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
&lt;p align="justify"&gt;This is part II in a series of posts pertaining to EMC ViPR software defined storage and object storage. You can read &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4884"&gt;part I here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4894"&gt;part III here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://storageio.com/images/SIO_Blog_EMC_VIPR0.gif" alt="EMCworld" /&gt;&lt;/p&gt;
&lt;h3 align="justify"&gt;Some questions and discussion topics pertaining to ViPR:&lt;/h3&gt;
&lt;a style="text-decoration:none" href="http://pulseblog.emc.com/2013/05/06/introducing-emc-vipr-software-defined-storage/"&gt;&lt;img src="http://pulseblog.emc.com/wp-content/uploads/2013/05/ASD1.jpg" alt="ViPR architecture" width="400" height="250" border="0" /&gt;&lt;/a&gt;
&lt;h3 align="justify"&gt;Whom is &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;ViPR&lt;/a&gt; for?&lt;/h3&gt;
&lt;p align="justify"&gt;Organizations that need to scale with stability  across EMC, third-party or open storage software stacks and commodity hardware.  This applies to large and small enterprise, cloud service providers, managed  service providers, virtual and cloud environments/&lt;/p&gt;
&lt;h3 align="justify"&gt;What this means for EMC hardware/platform/systems?&lt;/h3&gt;
&lt;p align="justify"&gt;They can continue to be used as is, or work  with ViPR or other deployment modes.&lt;/p&gt;
&lt;h3 align="justify"&gt;Does this mean EMC storage systems are  nearing their end of life?&lt;/h3&gt;
&lt;p align="justify"&gt;IMHO for the most part not yet, granted there  will be some scenarios where new products will be used vs. others, or existing  ones used in new ways for different things.&lt;/p&gt;
&lt;p align="justify"&gt;As has been the case for years if not  decades, some products will survive, continue to evolve and find new roles,  kind of like different data storage mediums (e.g. ssd, disk, tape, etc).&lt;/p&gt;
&lt;h3 align="justify"&gt;How does ViPR work?&lt;/h3&gt;
&lt;p align="justify"&gt;ViPR functions as a control plane across the data and storage infrastructure  supporting both north and southbound. northbound refers to use from or up  to application servers (physical machines   PM and virtual machines   VMs).  southbound refers target or destination storage systems. Storage systems can  be traditional EMC or third-party (NetApp mentioned as part of first release),  appliances, just a bunch of disks (JBOD) or cloud services. &lt;/p&gt;
&lt;h3&gt;Some general features and functions:&lt;/h3&gt;
&lt;ul&gt;
  &lt;li&gt;Provisioning and  allocation (with automation)&lt;/li&gt;
  &lt;li&gt;Data and storage  migration or tiering&lt;/li&gt;
  &lt;li&gt;Leverage scripts,  templates and workbooks&lt;/li&gt;
  &lt;li&gt;Support service  categories and catalogs&lt;/li&gt;
  &lt;li&gt;Discovery,  registration of storage systems&lt;/li&gt;
  &lt;li&gt;Create of storage  resource pools for host systems&lt;/li&gt;
  &lt;li&gt;Metering, measuring,  reporting, charge or show back&lt;/li&gt;
  &lt;li&gt;Alerts, alarms and notification&lt;/li&gt;
  &lt;li&gt;Self-service portal  for access and provisioning&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;ViPR data  plane (adding data services and value when needed) &lt;br /&gt;
  &lt;/h3&gt;
&lt;p align="justify"&gt;Another part is the data plane for implementing data services and  access. For block and  file when not needed, ViPR steps out-of-the-way leveraging the underlying  storage systems or services. &lt;/p&gt;
&lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;&lt;img src="http://storageio.com/images/SIO_Object_Example7.gif" alt="object storage" width="450" height="250" border="0"/&gt;&lt;/a&gt;&lt;br /&gt;
Object storage access&lt;br /&gt;
&lt;p align="justify"&gt;When needed, the ViPR data plane can step in to  add added services and functionality along with support object based  access for little data and big data. For example, Hadoop Distributed File  System (HDFS) services can support northbound analytic software applications  running on servers accessing storage managed by ViPR. &lt;/p&gt;
&lt;p align="justify"&gt;Continue reading in &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;part III of this series here&lt;/a&gt; including how ViPR works, who it is for and more analysis.&lt;/p&gt;
&lt;p align="justify"&gt;&lt;/p&gt;
&lt;p&gt;Ok, nuff said  (for now)&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 7 May 2013 17:34:56 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4893</guid>
    </item>

    <item>
     <title>EMC ViPR software defined object storage part III</title>
     <link>http://storageioblog.com/?p=4894</link>
      <description>
        &lt;p&gt;EMC ViPR software defined object storage part III&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
&lt;p&gt; &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O trends" /&gt;&lt;/p&gt;
&lt;p align="justify"&gt;This is part III in a series of posts pertaining to EMC ViPR software defined storage and object storage. You can read &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4884"&gt;part I here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4893"&gt;part II here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://storageio.com/images/SIO_Blog_EMC_VIPR0.gif" alt="EMCworld" /&gt;&lt;/p&gt;
&lt;p&gt;&lt;a style="text-decoration:none" href="http://pulseblog.emc.com/2013/05/06/introducing-emc-vipr-software-defined-storage/"&gt;&lt;img src="http://pulseblog.emc.com/wp-content/uploads/2013/05/ASD1.jpg" alt="ViPR architecture" width="400" height="250" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;More on the  object opportunity&lt;/h3&gt;
&lt;p align="justify"&gt;Other object  access includes OpenStack storage part Swift,  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;AWS S3&lt;/a&gt; HTTP and REST API access. This also includes ViPR  supporting EMC Atmos, VNX and Isilon arrays as southbound persistent storage  in addition. &lt;/p&gt;
&lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;&lt;img src="http://storageio.com/images/CloudAccess2.gif" alt="object storage" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
Object (and cloud) storage access example&lt;/p&gt;
&lt;p align="justify"&gt;EMC is claiming that over 250 VNX systems can be abstracted to  support scaling with stability (performance, availability, capacity, economics)  using ViPR. Third party storage will be supported along with software such as &lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;OpenStack Swift, Ceph&lt;/a&gt; and others running on commodity hardware. Note that EMC has some  history with object storage and access including Centera and Atmos. Visit the  micro site I have setup called &lt;a style="text-decoration:none" href="http://www.objectstoragecenter.com"&gt;www.objectstoragecenter.com&lt;/a&gt; and watch for more content to be updated and added  there.&lt;/p&gt;
&lt;h3&gt;More on the ViPR control plane and controller&lt;/h3&gt;
&lt;p align="justify"&gt;ViPR differs from some others in that it does not sit in the data path  all the time (e.g. between application servers and storage systems or cloud  services) to cut potential for bottlenecks. &lt;/p&gt;
&lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_Blog_EMC_VIPR4.gif" alt="ViPR architecture" width="343" height="182" /&gt;&lt;br /&gt;
&lt;/p&gt;
&lt;p align="justify"&gt;Organizations that can use ViPR include enterprise, SMB, CSP or MSP and  hosting sites. ViPR can be used in a control mode to leverage underlying  storage systems, appliances and services intelligence and functionality. This  means ViPR can be used to complement as oppose to treat southbound or target  storage systems and services as dumb disks or JBOD. &lt;/p&gt;
&lt;p align="justify"&gt;On the other hand, ViPR will also have a suite of data services such as  snapshot, replication, data migration, movement, tiering to add value for when  those do not exist. Customers will be free to choose how they want to use and  deploy ViPR. For example leveraging underlying storage functionality (e.g.  lightweight model), or in a more familiar storage virtualization model heavy  lifting model. In the heavy lifting model more work is done by the virtualization  or abstraction software to create an added value, however can be a concern for  bottlenecks depending how deployed.&lt;/p&gt;
&lt;p&gt; &lt;a style="text-decoration:none" href="http://storageio.com/images/SLASLO.gif"&gt;&lt;img src="http://storageio.com/images/SLASLO.gif" alt="Service categories" width="440" height="235" border="0" /&gt;&lt;/a&gt; &lt;/p&gt;
&lt;h3 align="justify"&gt;Software defined, storage hypervisor, virtual storage or storage virtualization?&lt;/h3&gt;
&lt;p align="justify"&gt;Most storage virtualization, storage hypervisors and virtual storage  solutions that are hardware or software based (e.g. software defined) implemented  what is referred to as in band. With in band the storage virtualization  software or hardware sits between the applications (northbound) and storage  systems or services (southbound). &lt;/p&gt;
&lt;p align="justify"&gt;While this approach can be easier to carry out along with add value add services,  it can also introduce scaling bottlenecks depending on implementations.  Examples of in band storage virtualization includes Actifio, DataCore, EMC VMAX  with third-party storage, HDS with third-party storage, IBM SVC (and their  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1551"&gt;V7000  Storwize storage system&lt;/a&gt; based on it) and NetApp Vseries among others. An advantage  of in band approaches is that there should not need to be any host or server-side software requirements and SAN transparency.&lt;/p&gt;
&lt;p align="justify"&gt;There is another approach called out-of-band that has been tried. However  pure out-of-band requires a management system along with agents, drivers,  shims, plugins or other software resident on host application servers.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://storageio.com/images/VirtStg_Fastpath.jpg" alt="fast path control path" width="448" height="220" /&gt;&lt;br /&gt;
Example of generic fast path control path model&lt;/p&gt;
&lt;p align="justify"&gt;ViPR takes a different approach, one that was seen a few years ago with  EMC Invista called fast path, control path that for the most part stays out of  the data path. While this is like out-of-band, there should not be a need  for any host server-side (e.g. northbound) software. By being a fast path control  path, the virtualization or abstraction and management functions stay out of  the way for data being moved or work being done. &lt;/p&gt;
&lt;p align="justify"&gt;Hmm, kind of like how management should be, there to help when needed,  out-of-the-way not causing overhead other times ;). &lt;/p&gt;
&lt;h3&gt;Is EMC the first (even with Invista) to leverage fast path control path? &lt;/h3&gt;
&lt;p align="justify"&gt;Actually up until about a year or so ago, or shortly after HP acquired  3PAR they had a solution called Storage Virtualization Services Platform (SVPS)  that was OEMd from LSI (e.g. StorAge). Unfortunately, HP decided to retire that  as opposed to extend its capabilities for file and object access (northbound)  as well as different southbound targets or destination services.&lt;/p&gt;
&lt;p align="justify"&gt;Btw, the folks who had been at LSI StorAge are now with the startup  called Zadara that provides block and file host server access (northbound) of various  southbound local storage and cloud services.&lt;/p&gt;
&lt;h3&gt;Whats this northbound and southbound stuff?&lt;/h3&gt;
&lt;p align="justify"&gt;Simply put, think in terms of a vertical stack with host servers (PMs or VMs) on the top with applications (and hypervisors or other tools such as databases) on top of them (e.g. north). &lt;/p&gt;
&lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/VirtStg_BigPicture.jpg" alt="software defined storage" width="448" height="272" /&gt;&lt;br /&gt;
Northbound servers, southbound storage systems and cloud services
&lt;/p&gt;
&lt;p align="justify"&gt;Think of storage systems, appliances, cloud services or other target destinations on the bottom (or south). ViPR sits in between providing storage services and management to the northbound servers leveraging the southbound storage.&lt;/p&gt;
&lt;h3&gt;What host servers can VIPR support for serving storage?&lt;/h3&gt;
&lt;p align="justify"&gt;VIPR is being designed to be server agnostic (e.g.  virtual or physical), along with operating system agnostic. In addition VIPR is  being positioned as capable of serving northbound (e.g. up to application  servers) block, file or object as well as accessing southbound (e.g. targets)  block, file and object storage systems, file systems or services. &lt;/p&gt;
&lt;p align="justify"&gt;Note that a difference between earlier similar  solutions from EMC have been either block based (e.g. Invista, VPLEX, VMAX with  third-party storage), or file based. Also note that this means VIPR is not just  for VMware or virtual server environments and that it can exist in legacy,  virtual or cloud environments. &lt;/p&gt;
&lt;img src="http://storageio.com/images/SIO_Blog_EMC_VIPR5.gif" alt="ViPR image" /&gt;
&lt;p align="justify"&gt;Likewise VIPR is intended to be application agnostic  supporting  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;little data, big data, very big data&lt;/a&gt; ( &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;VBD&lt;/a&gt;) along with Hadoop or other specialized processing. Note that while VIPR  will support HDFS in addition to NFS and CIFS file based access, Hadoop will  not be running on or in the VIPR controllers as that would live or run  elsewhere.&lt;/p&gt;
&lt;h3&gt;How will VIPR be deployed and licensed?&lt;/h3&gt;
&lt;p align="justify"&gt;EMC has indicated that the VIPR controller will be  delivered as software that installs into a virtual appliance (e.g. VMware)  running as a virtual machine (VM) guest. It is not clear when support will  exist for other hypervisors (e.g. Microsoft Hyper-V, Citrix/XEN, KVM or if  VMware vSphere with vCenter or simply on ESXi free version). As of the  announcement pre briefing, EMC had not yet finalized pricing and licensing  details. General availability is expected in the second half of calendar 2013.&lt;/p&gt;
&lt;p align="justify"&gt;Keep in mind that the VIPR controller (software) runs  as a VM that can be hosted on a clustered hypervisor for HA. In addition,  multiple VIPR controllers can exist in a cluster to further enhance HA.&lt;/p&gt;
&lt;p&gt;Some questions to be addressed among others include:&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;How and where are IOs intercepted?&lt;/li&gt;
  &lt;li&gt;Who can have access to the APIs,  what is the process, is there a developers program, SDK along with resources?&lt;/li&gt;
  &lt;li&gt;What network topologies are  supported local and remote?&lt;/li&gt;
  &lt;li&gt;What happens when JBOD is used and  no advanced data services exist?&lt;/li&gt;
  &lt;li&gt;What are the characteristics of the  object access functionality?&lt;/li&gt;
  &lt;li&gt;What if any specific switches or data  path devices and tools are needed?&lt;/li&gt;
  &lt;li&gt;How does a host server know to talk with its  target and ViPR controller know when to intercept for handling?&lt;/li&gt;
  &lt;li&gt;Will SNIA CDMI be added and when as part of  the object access and data services capabilities?&lt;/li&gt;
  &lt;li&gt;Are programmatic bindings available for the  object access along with support for other APIs including IOS?&lt;/li&gt;
  &lt;li&gt;What are the performance characteristics  including latency under load as well as during a failure or fault scenario?&lt;/li&gt;
  &lt;li&gt;How will EMC place Vplex and its caching  model on a local and wide area basis vs. ViPR or will we see those two create  some work together, if so, what will that be?&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;Bottom line (for now):&lt;/h3&gt;
&lt;p align="justify"&gt;Good move for EMC, now let us see how they execute  including driving adoption of their open APIs, something they have had success  in the past with Centera and other solutions. Likewise, let us see what other  storage vendors become supported or add support along with how pricing and  licensing are rolled out. EMC will also have to articulate when and where to  use ViPR vs. VPLEX along with other storage systems or management tools.&lt;/p&gt;
&lt;p&gt;Additional related material:&lt;br /&gt;
     &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/are-you-using-or-considering-implementation-of-a-storage-hypervisor-19886/"&gt;Are you using or considering  implementation of a storage hypervisor?&lt;/a&gt; &lt;br /&gt;
     &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Cloud and Virtual Data Storage  Networking&lt;/a&gt; (CRC)&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4212" &gt;Cloud conversations:  Public, Private, Hybrid what about Community Clouds?&lt;/a&gt;&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3485"&gt;Cloud, virtualization, storage  and networking in an election year&lt;/a&gt;&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3452" &gt;Does software  cut or move place of vendor lock-in?&lt;/a&gt;&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=260931"&gt;Don't Use  New Technologies in Old Ways&lt;/a&gt;&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1216"&gt;EMC VPLEX: Virtual Storage  Redefined or Respun?&lt;/a&gt; &lt;br /&gt;
   &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3603"&gt;How many degrees separate you  and your information?&lt;/a&gt;&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938" &gt;Industry adoption vs.  industry deployment, is there a difference?&lt;/a&gt;&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102" &gt;Many faces of storage  hypervisor, virtual storage or storage virtualization&lt;/a&gt;&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://www.internetevolution.com/author.asp?section_id=3023&amp;doc_id=259943"&gt;People, Not  Tech, Prevent IT Convergence&lt;/a&gt;&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier)&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=426" &gt;Server and Storage  Virtualization Life beyond Consolidation&lt;/a&gt;&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://storageio.com/blog/?p=719"&gt;Should Everything Be  Virtualized?&lt;/a&gt; &lt;br /&gt;
     &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;The Green and Virtual Data  Center&lt;/a&gt; (CRC)&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1323" &gt;Two companies on  parallel tracks moving like trains offset by time: EMC and NetApp&lt;/a&gt;&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1951" &gt;Unified storage  systems showdown: NetApp FAS vs. EMC VNX&lt;/a&gt;&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://storageio.com/downloads.html"&gt;Various downloads and other  related material&lt;/a&gt; &lt;br /&gt;
   &lt;a style="text-decoration:none" href="http://www.dzone.com/links/vmware_buys_virsto_what_about_storage_hypervisors.html"&gt;VMware buys virsto,  what about storage hypervisor's?&lt;/a&gt;&lt;br /&gt;
 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1602"&gt;Who is responsible  for vendor lockin?&lt;/a&gt;&lt;br /&gt;
&lt;p&gt;Ok, nuff said  (for now)&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 7 May 2013 17:34:56 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4894</guid>
    </item>



    <item>
     <title>April 2013 Server and StorageIO Update Newsletter</title>
     <link>http://storageioblog.com/?p=4869</link>
      <description>
        &lt;p&gt;April 2013 Server and StorageIO Update Newsletter&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;table width="556" border="0"&gt;
        &lt;tr&gt;
        &lt;td width="181"&gt;&lt;p align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/April2013_Full.html"&gt;&lt;img src="http://storageio.com/images/NewsletterImage.jpg" alt="StorageIO News Letter Image" width="168" height="226" /&gt;&lt;/a&gt; 
        &lt;strong&gt;April 2013 News letter&lt;/strong&gt; 
        &lt;/td&gt;
        &lt;td width="359"&gt;
          &lt;p align="justify"&gt;Welcome to the April 2013  edition of the StorageIO Update. This edition includes more on  nand flash SSD, after all&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=245194"&gt; its not if, rather when, where, why, with what along with how much SSD is in your future&lt;/a&gt;. Also more on &lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;object storage&lt;/a&gt;, clouds, big data and little data, HDDs, SNW, backup/restore, HA, BC, DR and data protection along with data center topics and trends.&lt;br/&gt;
          &lt;/p&gt;
        &lt;p align="justify"&gt;You can get access to this news letter via various social media venues (some are shown below) in addition to &lt;a style="text-decoration:none" href="http://storageio.com/newsletter.html"&gt;StorageIO web sites&lt;/a&gt; and subscriptions. &lt;/p&gt;
        &lt;p align="justify"&gt;Click on the following links to view the April 2013 edition as (&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/April2013_Full.html"&gt;HTML sent via Email&lt;/a&gt;) version, or  &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/April2013_Full.pdf"&gt;PDF&lt;/a&gt; versions. &lt;/p&gt;
        &lt;p align="justify"&gt;Visit the &lt;a style="text-decoration:none" href="http://storageio.com/newsletter.html"&gt;news letter page&lt;/a&gt; to view previous editions of the StorageIO Update.&lt;/p&gt;&lt;/td&gt;
        &lt;/tr&gt;
        &lt;/table&gt;
        &lt;br /&gt;
        &lt;p&gt;You can subscribe to the news letter by &lt;a style="text-decoration:none" href="https://secure.campaigner.com/CSB/Public/Form.aspx?fid=651291"&gt;clicking here.&lt;/a&gt;&lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;Enjoy this edition of the &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/April2013_Full.html"&gt;StorageIO Update news letter&lt;/a&gt;, let me know your comments and feedback.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 29 Apr 2013 12:34:56 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4869</guid>
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    <item>
     <title>Spring SNW 2013, Storage Networking World Recap</title>
     <link>http://storageioblog.com/?p=4843</link>
      <description>
        &lt;p&gt;Spring SNW 2013, Storage Networking World Recap&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Industry trend" width="160" height="120" /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;A couple of weeks ago I attended the spring 2013 Storage Networking  World (SNW) in Orlando Florida. Talking with SNIA Chairman &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4753"&gt;Wayne Adams&lt;/a&gt; and SNIA  Director &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3646"&gt;Leo Legar&lt;/a&gt; this was the 28th edition of the US SNW (two  shows a year), plus the international ones. While I have not been to all 28 of  the US SNWs, I have been to a couple of dozen SNWs in the US, Europe and Brazil  going back to around 2001 as an attendee, main stage as well as breakout, and  tutorial presenter (see &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageio.com/contentarchive.html"&gt;here&lt;/a&gt;).&lt;/p&gt;
        &lt;p&gt;  &lt;img src="http://storageio.com/images/SIO_SNWSpring2013.gif" alt="SNW image" /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;For the spring 2013 SNW I was there for a mix of  meetings, analyst briefings, attending the expo, doing some podcasts (see  below), meeting with IT professionals (e.g. customers), VARs, vendors along  with presenting three sessions (you can download them and others &lt;a style="text-decoration:none" href="http://storageio.com/downloads.html"&gt;here&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;Some of the buzz and themes heard included big data was a  little topic at the event, while cloud was in the conversations, dedupe and  data footprint reduction (DFR) do matter for some people and applications. However  also a common theme with customers including Media and Entertainment (M and E) is that not everything can be duped thus other DFR approaches are needed.&lt;/p&gt;
        &lt;p align="justify"&gt;There was some hype in and around hybrid storage along with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;storage hypervisors&lt;/a&gt;, which was also an entertaining panel discussion with HDS (Claus Mikkelsen aka &lt;a style="text-decoration:none" href="http://twitter.com/YoClaus"&gt;@YoClaus&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4325"&gt;Datacore&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1549"&gt;IBM&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4325"&gt;Virstro&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;The theme of that discussion seemed for  the most part to gravitate towards realities of &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;storage virtualization&lt;/a&gt; and less  about the hypervisor hype. Some software defined marketing hype I heard is that  it is impossible to spend more than a million dollars on a server today. I  guess with the applicable caveats, qualifiers and context that could be true,  however I also know some vendors and customers that would say otherwise.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_SNW2013Lunch.jpg" alt="Lunch" width="224" height="168" /&gt;&lt;br /&gt;
          Lunchtime at SNW Spring 2013&lt;/p&gt;
        &lt;p align="justify"&gt;Not surprisingly, there was an increase in vendors  wanting to jump on the software defined and &lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;object storage&lt;/a&gt; bandwagons; however,  customers tended to be curious at best, confused or concerned otherwise. Speaking of object storage, check out this podcast discussion with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4735"&gt;Cleversafe customer Justin Stottlemyer  of Shutterfly&lt;/a&gt; and his 80PB environment. &lt;/p&gt;
        &lt;p align="justify"&gt;In addition to Cleversafe, heard  from &lt;a style="text-decoration:none" href="http://www.astutenetworks.com/"&gt;Astute&lt;/a&gt; (if you need fast  iSCSI storage check them out), Avere has a new NAS for dummies book out, &lt;a style="text-decoration:none" href="http://exablox.com/"&gt;Exablox&lt;/a&gt; a storage system startup with emphasis  on scalability, ease of use and NAS access and hybrid storage &lt;a style="text-decoration:none" href="http://www.tegile.com/"&gt;Tegile&lt;/a&gt;. Also, check out &lt;a style="text-decoration:none" href="http://www.swifttest.com/news/go-daddy-controls-storage-costs-and-optimizes-service-using-swifttest/"&gt;SwifTest&lt;/a&gt; for generating application workloads and measurement that had their customer Go  Daddy presenting at the event. A couple of others to keep an eye on include &lt;a style="text-decoration:none" href="http://download.raxco.com/perfectstorage?utm_campaign=StorageIOBlog&amp;utm_medium=140x140&amp;utm_source=Display"&gt;Raxco&lt;/a&gt; with their thin provision storage reclamation tool, and &lt;a style="text-decoration:none" href="http://infinio.com/"&gt;Infinio&lt;/a&gt; with their NAS acceleration for VMware  software tools among others.&lt;/p&gt;
        &lt;p&gt;&lt;a href="http://storageio.com/downloads.html"&gt;&lt;img src="http://storageio.com/images/SIO_BlogSNWPreo.gif" alt="download presentations" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;Here are the three presentations that I did while at the  event:&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/SNW/SIO_SNW_Spring_DFR_Mar11_2013.pdf"&gt;Analyst  Perspective: Increase Your Return on Innovation (The New ROI) With Data  Management and Dedupe&lt;/a&gt;&lt;br /&gt;
        There is no such thing as an information recession with more data to move,  process and store, however there are economic challenges. Likewise, people and  data are living longer and getting larger which requires leveraging data  footprint reduction (DFR) techniques on a broader focus. It is time to move  upstream finding and fixing things at the source to reduce the downstream  impact of expanding data footprints, enabling more to be done with what you  have. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/SNW/SIO_SNW_Spring_Metrics_Mar28_Full_2013.pdf"&gt;Analyst  Perspective: Metrics that Matter - Meritage of Data Management and Data  Protection&lt;/a&gt;&lt;br /&gt;
        Not everything in the data center or information factory is the same. This  session recaps and builds off the morning increase your ROI with data footprint  and data management session while setting the stage for the rethinking data  protection (backup, BC and DR). Are you maximizing the return on innovation in  how using new tools and technology in new ways, vs. using new tools in old  ways? Also discussed performance capacity planning, forecasting analysis in  cloud, virtual and physical environments. Without metrics that matter, you are  flying blind, or perhaps missing opportunities to further drive your return on  innovation and return on investment.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/SNW/SIO_SNW_Spring_DataProtect_Mar11_2013.pdf"&gt;Analyst  Perspective: Time to Rethink Data Protection Including BC and DR&lt;/a&gt;&lt;br /&gt;
        When it comes to today's data centers and information factories including  physical, virtual and cloud, everything is not the same, so why treat business  continuance (BC), disaster recovery (DR) and data protection in general the  same? Simply using new tools, technologies and techniques in the same old ways  is no longer a viable option. Since there is no such thing as a data or  information recession, yet there are economic and budget challenges, along with  new or changing threat risks, now is the time to review data protection  including BC and DR including using new technologies in new ways. &lt;/p&gt;
        &lt;p&gt;You can view the complete SNW USA spring 2013 &lt;a style="text-decoration:none" href="https://www.etouches.com/ehome/51356/105338/?&amp;"&gt;agenda here&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;&lt;a href="http://storageio.tv"&gt;&lt;img border="0" width="103" height="132" src="http://storageio.com/images/AudioIcon.jpg" alt="audio" /&gt;&lt;/a&gt;&lt;br /&gt;
        Podcasts are also available on &lt;a style="text-decoration:none" href="http://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" width="100" height="29" src="http://images.apple.com/itunes/images/product_title.png" alt="StorageIO Podcast on Apple iTunes" /&gt;&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://images.apple.com/itunes/images/product_title.png"&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;Here are links to some podcasts from spring 2013 SNW:&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4735" &gt;Stottlemyer of Shutterfly  and object storage discussion&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4813" &gt;Dave Demming talking tech  education from SNW Spring 2013&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4761" &gt;Farley Flies into SNW  Spring 2013&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4760" &gt;Talking with Tony DiCenzo  at SNW Spring 2013&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4753" &gt;SNIA Spring 2013 update  with Wayne Adams&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4746" &gt;SNIA's new SPDEcon conference&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;Also, check out these podcasts from fall 2012 US and  Europe SNWs:&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3772" &gt;Ben Woo on Big Data  Buzzword Bingo and Business Benefits&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3745" &gt;Networking with Bruce  Ravid and Bruce Rave&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3658" &gt;Industry trends and  perspectives: Ray Lucchesi on Storage and SNW&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3646" &gt;Learning with Leo Leger  of SNIA&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3630" &gt;Meeting up with Marty  Foltyn of SNIA&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3625" &gt;Catching up with Quantum  CTE David Chapa&lt;/a&gt; (Now with &lt;a style="text-decoration:none" href="http://www.evault.com/"&gt;Evault&lt;/a&gt;)&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3618" &gt;Chatting with Karl Chen  at SNW 2012&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611" &gt;SNW 2012 Wayne's World&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://h30507.www3.hp.com/t5/Around-the-Storage-Block-Blog/SNW-Podcast-on-Cloud-Computing/ba-p/110321"&gt;SNW Podcast on Cloud Computing&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4814" &gt;HDS Claus Mikkelsen  talking storage from SNW Fall 2012&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Industry trend" width="160" height="120" /&gt;
        &lt;/p&gt;
        &lt;p&gt;What this all means?&lt;/p&gt;
        &lt;p align="justify"&gt;While busy, I liked this edition of SNW USA in that it  had a great agenda with diversity and balance of speaker sessions (some tutorials,  some vendors, some IT customers, and some analysts) vs. too many of one  specific area. &lt;/p&gt;
        &lt;p align="justify"&gt;In addition to the agenda and session length, the venue was  good, big enough, however not spread out so much to cause loss of the buzz and energy  of the event. &lt;br /&gt;
          &lt;/p&gt;
        &lt;p align="justify"&gt;This SNW had some similar buzz or energy as early  versions granted without the hype and fanfare of a startup industry or focus  area (that would be some of the other events today)&lt;/p&gt;
        &lt;p align="justify"&gt;Should SNW go to a once a year event? &lt;/p&gt;
        &lt;p align="justify"&gt;While it would be nice to have a twice a year venue for convenience,  practicality and budgets say once would be enough given all the other  conferences and venues on the agenda (or that could be).&lt;/p&gt;
        &lt;p align="justify"&gt;The next &lt;a style="text-decoration:none" href="http://snwusa.com"&gt;SNW USA&lt;/a&gt; will be October 15 to 17 2013 in Long Beach  California, and &lt;a style="text-decoration:none" href="http://poweringthecloud.com/home"&gt;Europe in Frankfurt  Germany October 29-30 2013&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;Thanks again to all the attendees, participants, vendor  exhibitors, event organizers and SNIA, SNW/Computerworld staffs for another  great event.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 23 Apr 2013 22:22:22 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4843</guid>
    </item>


    <item>
     <title>How a pressure cooker should be used for good things</title>
     <link>http://storageioblog.com/?p=4829</link>
      <description>
        &lt;p&gt;How a pressure cooker should be used for good things&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O cloud virtual and big data perspectives" width="125" height="75" /&gt;
        &lt;p align="justify"&gt;First, let me say condolences to those and their families  that were killed and/or injured in the tragic terrorist act at the &lt;a style="text-decoration:none" href="http://kstp.com/news/stories/S3006038.shtml?cat=1"&gt;Boston marathon bombings this  past week&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Second, let me say thank you and congratulations to all  of those involved in capturing one of the suspects and terminating another.  This also goes to all of those who helped with tips and sending in large  amounts of photos, video and other &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=262175"&gt;big  data&lt;/a&gt; that was and is being used by investigators.&lt;/p&gt;
        &lt;p align="justify"&gt;Also best wishes to the prosecutors and their forensic  investigators to tie the pieces together bringing the captured suspect to  justice including determining a motive.&lt;/p&gt;
        &lt;p align="justify"&gt;Of course, also speedy recovery to those maimed or injured  by the pressure cooker bombs.&lt;/p&gt;
        &lt;p align="justify"&gt;Let us talk about pressure cookers, and not in how they  were used in a bad way last week in Boston.&lt;/p&gt;
        &lt;p align="justify"&gt;Pressure cookers when used properly for what they are  designed for can be used for making good things.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_ColdAprilDay.jpg" alt="Cold snowy day" width="220" height="165" /&gt;&lt;br /&gt;
        Cold April Saturday, good day to make ham soup.&lt;/p&gt;
        &lt;p align="justify"&gt;I used my pressure cooker the other day to make ham, barley  vegetable soup with kale.&lt;/p&gt;
        &lt;p align="justify"&gt;The reason I use pressure cookers is to make soups,  stocks, sauces or other things in a shorter amount of time while boosting  flavors. For example with a soup or stock, instead of simmering for hours, I  can get the results needed in 10-20 minutes, granted, the longer simmer is  better if time allows. Instead of taking all day to make lunch, or getting up  really early, simple solution, use the pressure cooker. &lt;/p&gt;
        &lt;p align="justify"&gt;As their name implies, pressure cookers transfer heat and  liquid into steam pressure which combine for more concentrated cooking in a shorter amount of time while keeping moisture and flavors in.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_PrepWork26cmWusthof.jpg" alt="cooking wusthoff knive" width="220" height="165" /&gt;&lt;br /&gt;
        I use a 26cm Wusthof chef knife kept sharp to safely speed up prep&lt;/p&gt;
        &lt;p align="justify"&gt;So after doing my prep (cutting, dicing, chopping) of  onions, celery, carrots, potato, parsnips (these are so underrated,  under appreciated), apple, ginger and garlic, time to brown the Ham in the  pressure cooker (I realized this should have been done with video, ok, next  time). &lt;/p&gt;
        &lt;p align="justify"&gt;After browning the Ham bone and pieces (not burning) with  a bit of grape seed oil (olive oil will burn if too hot) remove and set  aside. Then add chopped onions, celery, parsnip, carrot and ginger to brown, then  de glaze with some white wine (I used a pinot grigio). While waiting for the vegetables  to lightly brown or caramelized, cut up the ham into smaller pieces (e.g. bite  sized) before putting them back in the pressure cooker.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_PressureCooking1.jpg" alt="pressure coolking" width="220" height="300" /&gt;&lt;br /&gt;
        Cooking with my Boston Bruins shirt (Go Bs)&lt;/p&gt;
        &lt;p align="justify"&gt;Season with some black pepper (hold off on the salt for  now as you are working with Ham), add in the apple, garlic, can of diced  tomatoes (or fresh), some bay leaves, oregano, cup of uncooked barley, the ham  pieces and about a quart or so of good low sodium liquid chicken stock. Pay  attention to how full the pressure cooker is (there should be a full fill line  to serve as a guide), bring to simmer and cover per your manufactures  directions.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_PressureCookingOverView.jpg" alt="Pressure cooker details" width="242" height="259" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;I gave the cooker about 20 minute once it pressurized  cooking on medium heat, just enough to keep up the pressure. Too high of temperature  and the pressure builds too much and will be a problem, too low and you will  lose pressure, follow your manufactures instructions.&lt;/p&gt;
        &lt;p align="justify"&gt;DO NOT ATTEMPT TO REMOVE COVER WHILE UNDER PRESSURE BAD  THINGS WILL HAPPEN!&lt;/p&gt;
        &lt;p align="justify"&gt;Do not be scared, be prepared and informed along with  safe.&lt;/p&gt;
        &lt;p align="justify"&gt;Here is the result of how something good can be  accomplished with pressure cookers.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_PressureCookingContents.jpg" alt="pressure cooker ham soup" width="220" height="165" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;At this point in the process I add some chopped up kale  and let sit and get happy in the food hut tub of fun (see photo), then plate,  top with some cheese and enjoy.&lt;/p&gt;
        &lt;p align="justify"&gt;Do not be scared of pressure cookers.&lt;/p&gt;
        &lt;p align="justify"&gt;Like electricity, or other tools for cooking or  technology including clouds, have respect for them, understand what to do and  not do, best practices, safety which can result in good experiences. &lt;/p&gt;
        &lt;p align="justify"&gt;Any tool or technology used in the wrong way can result  in bad things. &lt;/p&gt;
        &lt;p align="justify"&gt;Learn more about pressure cooker cooking by &lt;a style="text-decoration:none" href="https://www.google.com/search?q=pressure+cooker+cooking+tips"&gt;Googling&lt;/a&gt; or using your favorite search tool.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_PressureCookingResults.jpg" alt="pressure cooker ham soup" width="290" height="391" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is how pressure cookers should be used, that is for  good things.&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said (for now).&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 22 Apr 2013 4:44:44 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4829</guid>
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    <item>
     <title>HDS Claus Mikkelsen talking storage from SNW Fall 2012</title>
     <link>http://storageioblog.com/?p=4812</link>
      <description>
        &lt;p&gt;HDS Claus Mikkelsen talking storage from SNW Fall 2012&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;p&gt;Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio and video content here&lt;/a&gt;) as well as listening via &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt; or via your preferred means using this &lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;RSS feed&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;http://storageio.com/StorageIO_Podcast.xml&lt;/a&gt;)&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O cloud virtual and big data perspectives" width="125" height="75" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode from &lt;a style="text-decoration:none" href="http://snwusa.com/"&gt;SNW&lt;/a&gt; Fall 2012 in Santa Clara, I am joined by my co-host &lt;a style="text-decoration:none" href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/BruceRave"&gt;@BruceRave&lt;/a&gt;) of &lt;a style="text-decoration:none" href="http://www.ravid.com/"&gt;Ravid and Associates&lt;/a&gt; as we catch up with long time storage industry veteran &lt;a style="text-decoration:none" href="http://www.ravid.com/"&gt;Claus Mikkelsen&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/YoClaus"&gt;@YoClaus&lt;/a&gt;) and &lt;a style="text-decoration:none" href="http://blogs.hds.com/hdsblog/author/claus"&gt;HDS Chief Scientist&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://blogs.hds.com/hdsblog/author/claus"&gt;&lt;img src="http://blogs.hds.com/assets/img/hdsblog/sidebar/claus.jpg" alt="Claus Mikkelsen" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Bruce and Claus meet for the first time having been around and probably passed each other in the halls at various events, hence, its a small world, however there is always opportunity to meet somebody new. We also chat about SNW past and present, data storage, technologies, networking with people, travel and of course with Claus, touch on wine. &lt;/p&gt;
        &lt;a href="http://www.amazon.com/The-Resilient-Enterprise-Recovering-Information/dp/B000BD2QJO"&gt;&lt;img src="http://ecx.images-amazon.com/images/I/513BG4VUxAL._SY300_.jpg" alt="Resilient Enterprise" border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;Note that Claus and me were apart of a consortium of people that collaborated on the original book &lt;a style="text-decoration:none" href="http://www.amazon.com/The-Resilient-Enterprise-Recovering-Information/dp/B000BD2QJO"&gt;The Resilient Enterprise&lt;/a&gt; released in spring of 2012 published by Veritas. Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012Fall_ClausMikkelsen.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012Fall_ClausMikkelsen.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012Fall_ClausMikkelsen.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Claus Mikkelsen.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNW2012Fall_ClausMikkelsen.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Enjoy this episode &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012Fall_ClausMikkelsen.mp3"&gt;from SNW Fall 2013 with Claus Mikkelsen&lt;/a&gt;.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Thu, 18 Apr 2013 4:44:43 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4812</guid>
    </item>


    <item>
     <title>Dave Demming talking tech education from SNW Spring 2013</title>
     <link>http://storageioblog.com/?p=4813</link>
      <description>
        &lt;p&gt;Dave Demming talking tech education from SNW Spring 2013&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;p&gt;Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio and video content here&lt;/a&gt;) as well as listening via &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt; or via your preferred means using this &lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;RSS feed&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;http://storageio.com/StorageIO_Podcast.xml&lt;/a&gt;)&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O cloud virtual and big data perspectives" width="125" height="75" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode from &lt;a style="text-decoration:none" href="http://snwusa.com/"&gt;SNW Spring 2013&lt;/a&gt;in Orlando Florida, &lt;a style="text-decoration:none" href="http://www.ravid.com/" &gt;Bruce Ravid&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/BruceRave"&gt;@BruceRave&lt;/a&gt;) and me visit with our guest  long time storage industry educator &lt;a style="text-decoration:none" href="http://www.soltechnology.com/daviddeming.htm"&gt;Dave Demming&lt;/a&gt; of &lt;a style="text-decoration:none" href="http://www.soltechnology.com/"&gt;Solution Technology&lt;/a&gt;. &lt;/p&gt;
        &lt;a href="http://www.soltechnology.com/daviddeming.htm"&gt;&lt;img src="http://www.soltechnology.com/images/david-deming.gif" alt="Dave Demming" border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;Our conversation covers learning and education, from instructor lead to self paced, now and in the future. We also discuss how to learn and transfer knowledge, self improvement and career development, time management, SNIA and SNW along with FCIA, industry trends. Also discussed are music to learn with, expanding &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1145"&gt;spheres of influence&lt;/a&gt; (and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3603"&gt;here&lt;/a&gt;) and keeping the mind active among other things. &lt;/p&gt;
        &lt;a href="http://astore.amazon.com/serandsto-20/detail/B00CAJMGDI"&gt;&lt;img src="http://ecx.images-amazon.com/images/I/51SjwTdu1EL._SL125_.jpg" alt="Lindsey Stirling" border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;Speaking of learning new things, Dave tells us of a great new musician named &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20/detail/B00CAJMGDI"&gt;Lindsey Stirling&lt;/a&gt; that you can check out at &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20/detail/B00CAJMGDI"&gt;Amazon.com&lt;/a&gt; (I already bought a copy).&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_Dave_Demming.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_Dave_Demming.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_Dave_Demming.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Dave Demming.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNWSpring2013_Dave_Demming.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Enjoy this episode &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_Dave_Demming.mp3"&gt;from SNW Spring 2013 with Dave Demming&lt;/a&gt;.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Thu, 18 Apr 2013 4:44:44 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4813</guid>
    </item>



    <item>
     <title>Introducing Josh Apter and the Padcaster</title>
     <link>http://storageioblog.com/?p=4780</link>
      <description>
        &lt;p&gt;Introducing Josh Apter and the Padcaster&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;p&gt;Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio and video content here&lt;/a&gt;) as well as listening via &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt; or via your preferred means using this &lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;RSS feed&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;http://storageio.com/StorageIO_Podcast.xml&lt;/a&gt;)&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O cloud virtual and big data perspectives" width="125" height="75" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Some times simplicity and flexibility without complexity (and cost) are the enablers for innovation and productivity. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a href="http://thepadcaster.com"&gt;&lt;img src="http://storageio.com/images/SIO_ThePadCaster2.gif" alt="Image of The padcaster from NAB 2013" width="443" height="336" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode from &lt;a style="text-decoration:none" href="http://www.nabshow.com/"&gt;NAB 2013&lt;/a&gt; in Las Vegas (more on that in a future post), I meet up with the &lt;a style="text-decoration:none" href="http://thepadcaster.com"&gt;Padcaster&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/ThePadcaster"&gt;@ThePadcaster&lt;/a&gt;) creator Josh Apter (&lt;a style="text-decoration:none" href="http://twitter.com/PJmakemovies"&gt;@PJmakemovies&lt;/a&gt;). &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://thepadcaster.com"&gt;&lt;img src="http://storageio.com/images/SIO_ThePadCaster1.gif" alt="Image of The padcaster from NAB 2013"  border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;The Padcaster (both the name of the company and product) is a mounting bracket for iPads (among other things) that enables you to safely attach lights, lenses, microphones, tripods among other things to create a production studio.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/NAB2013_ThePadCaster.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/NAB2013_ThePadCaster.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/NAB2013_ThePadCaster.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Josh Apter.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/NAB2013_ThePadCaster.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Enjoy this episode &lt;a style="text-decoration:none" href="http://storageio.com/audio/NAB2013_ThePadCaster.mp3"&gt;from NAB 2013 with Josh Apter and the Padcaster&lt;/a&gt; and check out their website  &lt;a style="text-decoration:none" href="http://thepadcaster.com"&gt;www.thepadcaster.com.&lt;/a&gt; See if they will give you  the NAB show special price, tell them Greg from StorageIO sent you.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 10 Apr 2013 3:33:33 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4780</guid>
    </item>


    <item>
     <title>HP Moonshot 1500 software defined capable compute servers</title>
     <link>http://storageioblog.com/?p=4774</link>
      <description>
        &lt;p&gt;HP Moonshot 1500 software defined capable compute servers&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O cloud virtual and big data perspectives" width="125" height="75" /&gt;
        &lt;p align="justify"&gt;Riding the current &lt;a style="text-decoration:none" href="http://www.vmware.com/solutions/datacenter/software-defined-datacenter"&gt;software defined data center&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.vmware.com/solutions/datacenter/software-defined-datacenter"&gt;SDC&lt;/a&gt;) wave being led by the likes of VMware and software defined networking (SDN) also championed by &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3373"&gt;VMware via their acquisition of Nicera&lt;/a&gt; last year, Software Defined Marketing (SDM) is in full force. HP being a player in providing the core building blocks for traditional &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;little data and big data&lt;/a&gt;, along with physical, virtual, converged, cloud and software defined has announced a new compute, processor or server platform called the Moonshot 1500.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_HP_Moonshot1500_TopView.gif" alt="HP Moonshot software defined server image" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Software defined marketing aside,  there are some real and interesting things from a technology standpoint that HP is doing with the Moonshot 1500 along with other vendors who are offering &lt;a style="text-decoration:none" href="http://fcw.com/articles/2011/05/23/home-page-tech-briefing-microservers.aspx"&gt;micro server based&lt;/a&gt; solutions. &lt;/p&gt;
        &lt;p align="justify"&gt;First, for those who see server (processor and compute) improvements as being more and faster cores (and threads) per socket, along with extra memory, not to mention 10GbE or 40GbE networking and PCIe expansion or IO connectivity, hang on to your hats. &lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_HP_Moonshot1500_ServerB.gif" alt="HP Moonshot software defined server image individual server blade" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Moonshot is in the model of the micro servers or micro blades such as what HP has offered in the past along with the likes of Dell and &lt;a style="text-decoration:none" href="http://www.seamicro.com/SM15000"&gt;Sea Micro&lt;/a&gt; (now part of AMD). The micro servers are almost the opposite of the configuration found on regular servers or blades where the focus is putting more ability on a motherboard or blade. &lt;/p&gt;
        &lt;p align="justify"&gt;With &lt;a style="text-decoration:none" href="http://fcw.com/articles/2011/05/23/home-page-tech-briefing-microservers.aspx"&gt;micro servers&lt;/a&gt; the approach support those applications and environments that do not need lots of CPU processing capability, large amount of storage or IO or memory. These include some web hosting or cloud application environments that can leverage more smaller, lower power, less performance or resource intensive platforms. For example &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;big data&lt;/a&gt; (or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;little data&lt;/a&gt;) applications whose software or tools benefit from many low-cost, low power, and lower performance with distributed, clustered, grid, RAIN or ring based architectures can benefit from this type of solution.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_HP_Moonshot1500.gif" alt="HP Moonshot software defined server image and components" width="475" height="275" /&gt;&lt;/p&gt;
        What is the Moonshot 1500 system?&lt;br /&gt;
        &lt;ul&gt;
        &lt;li&gt;4.3U high rack mount chassis that holds up to 45 micro servers&lt;/li&gt;
        &lt;li&gt;Each hot-swap micro server is its own self-contained module similar to blade server&lt;/li&gt;
        &lt;li&gt;Server modules install vertically from the top into the chassis similar to some high-density storage enclosures&lt;/li&gt;
        &lt;li&gt;Compute or processors are &lt;a style="text-decoration:none" href="http://www.intel.com/content/www/us/en/processors/atom/atom-processor.html"&gt;Intel Atom&lt;/a&gt; S1260 2.0GHz based processors with 1 MB of cache memory&lt;/li&gt;
        &lt;li&gt;Single S0-DIMM slot (unbuffered ECC at 1333 MHz) supports 8GB (1 x 8GB DIMM) DRAM&lt;/li&gt;
        &lt;li&gt;Each server module has a single 2.5" SATA 200GB SSD, 500GB or 1TB HDD onboard&lt;/li&gt;
        &lt;li&gt;A dual port Broadcom 5720 1 Gb Ethernet LAn per server module that connects to chassis switches&lt;/li&gt;
        &lt;li&gt;Marvel 9125 storage controller integrated onboard each server module&lt;/li&gt;
        &lt;li&gt;Chassis and enclosure management along with ACPI 2.0b, SMBIOS 2.6.1 and PXE support&lt;/li&gt;
        &lt;li&gt;A pair of Ethernet switches each give up to six x 10GbE uplinks for the Moonshot chassis&lt;/li&gt;
        &lt;li&gt;Dual RJ-45 connectors for iLO chassis management are also included&lt;/li&gt;
        &lt;li&gt;Status LEDs on the front of each chassis providers status of the servers and network switches&lt;/li&gt;
        &lt;li&gt;Support for Canonical Ubuntu 12.04, RHEL 6.4, SUSE Linux  LES 11 SP2&lt;/li&gt;
        &lt;/ul&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O cloud virtual and big data perspectives" width="125" height="75" /&gt;
        &lt;p align="justify"&gt;Notice a common theme with moonshot along with other micro server-based systems and architectures?&lt;/p&gt;
        &lt;p align="justify"&gt;If not, it is simple, I mean literally simple and flexible is the value proposition.&lt;/p&gt;
        &lt;p align="justify"&gt;Simple is the theme (with software defined for marketing) along with low-cost, lower energy power demand, lower performance, less of what is not needed to remove cost. &lt;/p&gt;
        &lt;p align="justify"&gt;Granted not all applications will be a good fit for micro servers (excuse me, software defined servers) as some will need the more robust resources of traditional servers. With solutions such as HP Moonshot, system architects and designers have more options available to them as to what resources or solution options to use. For example, a cloud or object storage system based solutions that does not need a lot of processing performance per node or memory, and a low amount of storage per node might find this as an interesting option for mid to entry-level needs. &lt;/p&gt;
        &lt;p align="justify"&gt;Will HP release a version of their Lefthand or IBRIX (both since renamed) based storage management software on these systems for some market or application needs? &lt;/p&gt;
        &lt;p align="justify"&gt;How about deploying &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3827"&gt;NoSQL type tools&lt;/a&gt; including Cassandra or Mongo, how about CloudStack, &lt;a style="text-decoration:none" href="http://www.openstack.org/software/"&gt;OpenStack Swift&lt;/a&gt;, Basho Riak (or Riak CS) or other software including &lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;object storage&lt;/a&gt;, on these types of solutions, or web servers and other applications that do not need the fastest processors or most memory per node? &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a href="http://h17007.www1.hp.com/us/en/enterprise/servers/products/moonshot/index.aspx"&gt;&lt;img src="http://welcome.hp-ww.com/country/us/en/cs/images/hpe_US_EN_TSG_LEB_moonshot_20130408_6b.jpg" alt="Close up image of HP microserver moonshot 1500" width="470" height="190" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Thus micro server-based solutions such as Moonshot enable return on innovation (the new ROI) by enabling customers to leverage the right tool (e.g. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1149"&gt;hard product&lt;/a&gt;) to create their &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1149"&gt;soft product&lt;/a&gt; allowing their users or customers to in turn innovate in a cost-effective way.
          &lt;/li&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;Will the Moonshot servers be the &lt;a style="text-decoration:none" href="http://www.bloomberg.com/news/2013-04-08/hp-ceo-seeks-turnaround-unveiling-moonshot-super-server-tech.html"&gt;software defined turnaround for HP&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.bloomberg.com/news/2013-04-08/hp-ceo-seeks-turnaround-unveiling-moonshot-super-server-tech.html"&gt;click here&lt;/a&gt; to see what &lt;a style="text-decoration:none" href="http://www.bloomberg.com/news/2013-04-08/hp-ceo-seeks-turnaround-unveiling-moonshot-super-server-tech.html"&gt;Bloomberg has to say&lt;/a&gt;, or &lt;a style="text-decoration:none" href="http://www.forbes.com/sites/patrickmoorhead/2013/04/08/hp-moonshot-say-goodbye-to-the-vanilla-server/"&gt;Forbes here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Learn more about Moonshot servers at &lt;a style="text-decoration:none" href="http://h17007.www1.hp.com/us/en/enterprise/servers/products/moonshot/index.aspx"&gt;HP here&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://h17007.www1.hp.com/us/en/enterprise/servers/products/moonshot/index.aspx#top"&gt;here&lt;/a&gt; or &lt;a style="text-decoration:none" href="http://h20195.www2.hp.com/V2/GetDocument.aspx?docname=4AA4-6076ENW&amp;cc=us&amp;lc=en"&gt;data sheets found here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Btw, HP claims that this is the industries first software defined server, hmm.&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said (for now).&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 8 Apr 2013 20:20:20 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4774</guid>
    </item>


    <item>
     <title>Farley Flies into SNW Spring 2013</title>
     <link>http://storageioblog.com/?p=4761</link>
      <description>
        &lt;p&gt;Farley Flies into SNW Spring 2013&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;p&gt;Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio and video content here&lt;/a&gt;) as well as listening via &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt; or via your preferred means using this &lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;RSS feed&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;http://storageio.com/StorageIO_Podcast.xml&lt;/a&gt;)&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode from &lt;a style="text-decoration:none" href="http://snwusa.com"&gt;SNW Spring 2013&lt;/a&gt; in Orlando Florida, while Greg is in the process of boarding a flight home, &lt;a style="text-decoration:none" href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/BruceRave"&gt;@BruceRave&lt;/a&gt;) catches up and talks with long time storage industry insider (and outsider) Marc Farley. Marc flew into SNW for a few days (or hours) to catch up with customers, partners, peers and others. For those who may not know, Marc is currently with Microsoft (they bought StorSimple last fall, &lt;a style="text-decoration:none" href="http://speakingintech.com/sit-31-snarfed-by-microsoft/"&gt;check out this conversation&lt;/a&gt; over at &lt;a style="text-decoration:none" href="http://speakingintech.com/sit-31-snarfed-by-microsoft/"&gt;Speaking in Tech&lt;/a&gt; where Marc and me were guests) and before that HP (they bought 3PAR) and before that Dell (they bought EqualLogic) among others. Bruce and Marc talk about basketball, storage, industry trends among other things.&lt;br /&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_Farley.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_Farley.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_Farley.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Bruce and Marc Farley.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNWSpring2013_Farley.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy this episode &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_Farley.mp3"&gt;from SNW Spring 2013 with Marc Farely (now with Microsoft)&lt;/a&gt;.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sun, 7 Apr 2013 19:11:22 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4761</guid>
    </item>



    <item>
     <title>Talking with Tony DiCenzo at SNW Spring 2013</title>
     <link>http://storageioblog.com/?p=4760</link>
      <description>
        &lt;p&gt;Talking with Tony DiCenzo at SNW Spring 2013&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;p&gt;Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio and video content here&lt;/a&gt;) as well as listening via &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt; or via your preferred means using this &lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;RSS feed&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;http://storageio.com/StorageIO_Podcast.xml&lt;/a&gt;)&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode from &lt;a style="text-decoration:none" href="http://snwusa.com"&gt;SNW Spring 2013&lt;/a&gt; in Orlando Florida, while Greg is in the processing of boarding a flight home, &lt;a style="text-decoration:none" href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/BruceRave"&gt;@BruceRave&lt;/a&gt;) catches up and talks with long time storage industry insider Tony DiCenzo of SNIA and Oracle. Their conversation covers industry trends, observations of SNW past and present along with other related topics. 
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://snia.org"&gt;&lt;img src="http://storageio.com/images/SNIA_logo_tag.gif" alt="SNIA image logo" width="242" height="217" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_TonyD.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_TonyD.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_TonyD.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Bruce and Tony.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNWSpring2013_TonyD.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy this episode &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_TonyD.mp3"&gt;from SNW Spring 2013 with Tony DiCenzo of Oracle and SNIA&lt;/a&gt;.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sun, 7 Apr 2013 19:11:22 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4760</guid>
    </item>




    <item>
     <title>SNIA Spring 2013 update with Wayne Adams</title>
     <link>http://storageioblog.com/?p=4753</link>
      <description>
        &lt;p&gt;SNIA Spring 2013 update with Wayne Adams&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;p&gt;Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio and video content here&lt;/a&gt;) as well as listening via &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt; or via your preferred means using this &lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;RSS feed&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;http://storageio.com/StorageIO_Podcast.xml&lt;/a&gt;)&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode from &lt;a style="text-decoration:none" href="http://snwusa.com"&gt;SNW Spring 2013&lt;/a&gt; in Orlando Florida, &lt;a style="text-decoration:none" href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/BruceRave"&gt;@BruceRave&lt;/a&gt;) and me visit with our guest &lt;a style="text-decoration:none" href="http://snia.org/"&gt;SNIA Chairman&lt;/a&gt; &lt;a style="text-decoration:none" href="http://twitter.com/wma01606"&gt;Wayne Adams&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/wma01606"&gt;@wma01606&lt;/a&gt;). Wayne was one of our first pod cast guests back in 2013 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;in the episode&lt;/a&gt; titled &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;Waynes World&lt;/a&gt;, SNIA and SNW that you can &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;listen to here&lt;/a&gt;. 
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://snia.org"&gt;&lt;img src="http://storageio.com/images/SNIA_logo_tag.gif" alt="SNIA image logo" width="242" height="217" border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;Wayne gives us an update on what's new with SNIA including education, tutorials, videos and other training material, along with standards such as SMIS among other items. Also check out the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4746"&gt;companion pod cast&lt;/a&gt; where Wayne is joined by SW Worth of SNIA education to discuss their new  &lt;a style="text-decoration:none" href="http://snia.org/spdecon"&gt;SNIA SPDEcon conference&lt;/a&gt; that will occur June 10th in Santa Clara California. Listen to the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4746"&gt;SPDEcon overview pod cast discussion here&lt;/a&gt;.&lt;br /&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_WaynesSNIA.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_WaynesSNIA.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_WaynesSNIA.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Wayne.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNWSpring2013_WaynesSNIA.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy this episode &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_WaynesSNIA.mp3"&gt;from SNW Spring 2013 with Wayne Adams to learn more about SNIA and what is new&lt;/a&gt;.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Fri, 5 Apr 2013 22:33:44 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4753</guid>
    </item>


    <item>
     <title>SNIA's new SPDEcon conference</title>
     <link>http://storageioblog.com/?p=4746</link>
      <description>
        &lt;p&gt;SNIA's new SPDEcon conference&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio and video content here&lt;/a&gt;) as well as listening via &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt; or via your preferred means using this &lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;RSS feed&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;http://storageio.com/StorageIO_Podcast.xml&lt;/a&gt;)&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode from &lt;a style="text-decoration:none" href="http://snwusa.com"&gt;SNW Spring 2013&lt;/a&gt; in Orlando Florida, &lt;a style="text-decoration:none" href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/BruceRave"&gt;@BruceRave&lt;/a&gt;) and me visit with our guests &lt;a style="text-decoration:none" href="http://snia.org/"&gt;SNIA Chairman&lt;/a&gt; &lt;a style="text-decoration:none" href="http://twitter.com/wma01606"&gt;Wayne Adams&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/wma01606"&gt;@wma01606&lt;/a&gt;) and from &lt;a style="text-decoration:none" href="http://snia.org/education"&gt;SNIA Education&lt;/a&gt; SW Worth. Wayne was one of our first podcast guests &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;in the episode&lt;/a&gt; titled &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;Waynes World&lt;/a&gt;, SNIA and SNW that you can &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;listen to here&lt;/a&gt;. 
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://snia.org"&gt;&lt;img src="http://storageio.com/images/SNIA_logo_tag.gif" alt="SNIA image logo" width="242" height="217" border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;Our conversation centers around the new &lt;a style="text-decoration:none" href="http://snia.org/spdecon"&gt;SNIA SPDEcon conference&lt;/a&gt; that will occur June 10th in Santa Clara California. 
        &lt;p align="justify"&gt;&lt;a href="http://snia.org/spdecon"&gt;&lt;img src="http://snia.org/sites/default/files/SP-DEconlogo328x93.png" alt="SNIA SPDEcon image" width="328" height="93" border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;The  tag line of the event is &lt;a style="text-decoration:none" href="http://snia.org/spdecon"&gt;for experts by experts and those who want to become experts&lt;/a&gt;. Listen to our conversation and check out the &lt;a style="text-decoration:none" href="http://snia.org"&gt;snia.org&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://snia.org/spdecon"&gt;snia.org/spdecon&lt;/a&gt; websites to signup and take part in this new event.
        &lt;br /&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_WayneSW.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_WayneSW.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_WayneSW.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Wayne and SW.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNWSpring2013_WayneSW.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy this episode &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_WayneSW.mp3"&gt;from SNW Spring 2013 with Wayne Adams and SW Worth of SNIA to learn about the new SPDEcon conference&lt;/a&gt;.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Fri, 5 Apr 2013 15:43:21 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4746</guid>
    </item>

    <item>
     <title>Conversation with Justin Stottlemyer of Shutterfly and object storage discussion</title>
     <link>http://storageioblog.com/?p=4735</link>
      <description>
        &lt;p&gt;Conversation with Justin Stottlemyer of Shutterfly and object storage discussion&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio and video content here&lt;/a&gt;) as well as listening via &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt; or via your preferred means using this &lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;RSS feed&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;http://storageio.com/StorageIO_Podcast.xml&lt;/a&gt;)&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode from &lt;a style="text-decoration:none" href="http://snwusa.com"&gt;SNW Spring 2013&lt;/a&gt; in Orlando Florida, &lt;a style="text-decoration:none" href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/BruceRave"&gt;@BruceRave&lt;/a&gt;) and me visit with Justin Stottlemyer (&lt;a style="text-decoration:none" href="http://twitter.com/JHStott"&gt;@JHStott&lt;/a&gt;) who is a Fellow and Storage Architect at &lt;a style="text-decoration:none" href="http://www.shutterfly.com/"&gt;Shutterfly&lt;/a&gt;.
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.shutterfly.com/"&gt;&lt;img src="http://cdn3.staticsfly.com/img_/ui/sitenav/sfly_logo_header_full-v13455564620001093.png" alt="Shutterfly image via shutterfly.com" width="141" height="48" border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;Our conversation centers on how Justin and Shutterfly maximize their return on innovation (the new ROI) by using object storage along with other technology and techniques to create a resilient, scalable flexible data infrastructure. 
        &lt;p align="justify"&gt;Justin was at SNW presenting on overcoming object integration at Shutterfly where their data infrastructure consists of 80PB of storage to house over 30PB of user content data that continues to grow.
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_Shutterfly_Example.gif" alt="Example of how we have used Shutterfly to create photo books from vacations" width="448" height="336" border="0" /&gt;
        &lt;p align="justify"&gt;For those not familiar,  Shutterfly providers customers with free unlimited storage of their photos which can then be printed in coffee table type books such as the one shown in the above figure. My wife has used Shutterfly a few times to create photo books such as the one shown above in the image. 
        &lt;p align="justify"&gt;As you will hear Justin explain in the pod cast, photos get uploaded and ingested into their environment and then available for printing.
        &lt;p align="justify"&gt;In addition to talking about object storage, private clouds, business continuance (BC) and disaster recovery, other topics include performance and capacity planning, maximizing return on innovation in addition to return on investment among other items.&lt;br /&gt;
        Varies and managed by user interface
        &lt;p align="justify"&gt;Listen in to hear how Justin and Shutterfly are currently managing 80PB of storage with over 30PB of user data that continues to grow.&lt;br /&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_JustinShutterfly.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_JustinShutterfly.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_JustinShutterfly.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Justin.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNWSpring2013_JustinShutterfly.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy this episode &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWSpring2013_JustinShutterfly.mp3"&gt;from SNW Spring 2013 with Justin Stottlemyer of Shutterfly&lt;/a&gt;.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Speaking of cloud and object storage, check out &lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;www.objectstoragecenter.com&lt;/a&gt; to view more related material.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>Object storage</category> 
      <pubDate>Fri, 5 Apr 2013 5:43:21 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4735</guid>
    </item>



    <item>
     <title>March 2013 Server and StorageIO Update Newsletter</title>
     <link>http://storageioblog.com/?p=4726</link>
      <description>
        &lt;p&gt;March 2013 Server and StorageIO Update Newsletter&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;br/&gt;
        &lt;table width="556" border="0"&gt;
        &lt;tr&gt;
        &lt;td width="181"&gt;&lt;p align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Mar2013_Full.html"&gt;&lt;img src="http://storageio.com/images/NewsletterImage.jpg" alt="StorageIO News Letter Image" width="168" height="226" /&gt;&lt;/a&gt; 
        &lt;strong&gt;March 2013 News letter&lt;/strong&gt; 
        &lt;/td&gt;
        &lt;td width="359"&gt;
        &lt;div align="justify"&gt;Welcome to the March 2013  edition of the StorageIO Update news letter. &lt;br/&gt;
        &lt;/div&gt;
        &lt;p align="justify"&gt;You can get access to this news letter via various social media venues (some are shown below) in addition to &lt;a style="text-decoration:none" href="http://storageio.com/newsletter.html"&gt;StorageIO web sites&lt;/a&gt; and subscriptions. &lt;/p&gt;
        &lt;p align="justify"&gt;Click on the following links to view the March 2013 edition as (&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Mar2013_Full.html"&gt;HTML sent via Email&lt;/a&gt;) version, or  &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Mar2013_Full.pdf"&gt;PDF&lt;/a&gt; versions. &lt;/p&gt;
        &lt;p align="justify"&gt;Visit the &lt;a style="text-decoration:none" href="http://storageio.com/newsletter.html"&gt;news letter page&lt;/a&gt; to view previous editions of the StorageIO Update.&lt;/p&gt;&lt;/td&gt;
        &lt;/tr&gt;
        &lt;/table&gt;
        &lt;br /&gt;
        &lt;p&gt;You can subscribe to the news letter by &lt;a style="text-decoration:none" href="https://secure.campaigner.com/CSB/Public/Form.aspx?fid=651291"&gt;clicking here.&lt;/a&gt;&lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;Enjoy this edition of the &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Mar2013_Full.html"&gt;StorageIO Update news letter&lt;/a&gt;, let me know your comments and feedback.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Fri, 29 Mar 2013 18:43:34 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4726</guid>
    </item>


    <item>
     <title>Cloud conversations: AWS EBS Optimized Instances</title>
     <link>http://storageioblog.com/?p=4688</link>
      <description>
        &lt;p&gt;Cloud conversations: AWS EBS Optimized Instances&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends image" width="192" height="125" /&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com"&gt;Amazon Web Services&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://aws.amazon.com"&gt;AWS&lt;/a&gt;) recently announced global availability of &lt;a style="text-decoration:none" href="http://aws.amazon.com/ebs/"&gt;Elastic Block Storage&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://aws.amazon.com/ebs/"&gt;EBS&lt;/a&gt;) optimized support for four additional &lt;a style="text-decoration:none" href="http://aws.amazon.com/ec2/"&gt;Elastic Cloud Computing&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://aws.amazon.com/ec2/"&gt;EC2&lt;/a&gt;) instance types. The support enables optimized performance between standard and &lt;a style="text-decoration:none" href="http://aws.amazon.com/about-aws/whats-new/2012/07/31/announcing-provisioned-iops-for-amazon-ebs/"&gt;provisioned IOP&lt;/a&gt; EBS volumes and EC2 instances to meet different bandwidth or throughput needs (learn more about &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4690"&gt;AWS EBS, EC2, S3 and Glacier here&lt;/a&gt;).&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com"&gt;&lt;img src="http://g-ecx.images-amazon.com/images/G/01/webservices/AWS_LOGO._V2289989_.gif" width="170" height="69" alt="AWS image via Amazon.com" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;The &lt;a style="text-decoration:none" href="http://aws.amazon.com/ec2/instance-types/?ref_=pe_173770_28800650_7"&gt;four EBS optimized instance types&lt;/a&gt; are m3.xlarge, m3.2xlarge, m2.2xlarge and c1.xlarge for dedicated bandwidth or throughput between the EC2 instances and EBS volumes. The performance or bandwidth ranges from 500 Mbits (500 / 8 = 62.5 MBytes) per second, to 1,000 Mbits (1,000 / 8 = 125MBytes) per second depending on the type of instance. As a refresher, EC2 instances (why by time you read this could change) vary in size and functionality. This includes different amounts of EC2 Unit of Compute (ECU), number of virtual cores, amount of storage space included, 32 or 64 bit, storage and networking IO performance, and EBS Optimized or not. In addition to instances, different operating system images can be installed using those licensed from AWS such as various Windows and Unix or supply your own. &lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_AWS_EC2instance.gif" alt="Image of AWS EC2 instance" width="453" height="253" /&gt;&lt;br /&gt;
        AWS EC2 and EBS provisioning console&lt;/p&gt;
        &lt;p align="justify"&gt;There are also different generations of instances such as M1 (first generation where one ECU = 1.0 to 1.2 Ghz of a 2007 era Opteron or Xeon processor), M3 (second generation with faster processors) along with Micro low cost options. There are also other optimized instances including high or large amounts of memory, high CPU or compute processing, clustered compute, high memory clustered, clustered GPU (e.g. using Nivida Tesla GPUs), high IO and high storage space capacity needs.&lt;/p&gt;
        &lt;p&gt;Here is the announcement from AWS:&lt;/p&gt;
        &lt;table width="596" bgcolor="#FFFFCC" border="0"&gt;
          &lt;tr&gt;
            &lt;td width="586"&gt;
              &lt;p&gt;Dear Amazon Web Services Customer,      &lt;/p&gt;
              &lt;p&gt;We are delighted to announce the global availability of EBS-optimized support for four additional &lt;a style="text-decoration:none" href="http://aws.amazon.com/ec2/instance-types/?ref_=pe_173770_28800650_7"&gt;instance types&lt;/a&gt;: m3.xlarge, m3.2xlarge, m2.2xlarge, and c1.xlarge. EBS-optimized instances deliver dedicated throughput between Amazon EC2 and Amazon EBS, with options between 500 Megabits per second and 1,000 Megabits per second depending on the instance type used. The dedicated throughput minimizes contention between EBS I/O and other traffic from your Amazon EC2 instance, providing the best performance for your EBS volumes.      &lt;/p&gt;
              &lt;p&gt;EBS-optimized instances are designed for use with both Standard and Provisioned IOPS EBS volumes. Standard volumes deliver 100 IOPS on average with a best effort ability to burst to hundreds of IOPS, making them well-suited for workloads with moderate and bursty I/O needs. When attached to an EBS-optimized instance, Provisioned IOPS volumes are designed to consistently deliver up to 2000 IOPS from a single volume, making them ideal for I/O intensive workloads such as databases. You can attach multiple Amazon EBS volumes to a single instance and stripe your data across them for increased I/O and throughput performance.      &lt;/p&gt;
              &lt;p&gt;Amazon EBS-optimized support is now available for m3.xlarge, m3.2xlarge, m2.2xlarge, m2.4xlarge, m1.large, m1.xlarge, and c1.xlarge instance types, and is currently supported in the US-East (N. Virginia), US-West (N. California), US-West (Oregon), EU-West (Ireland), Asia Pacific (Singapore), Asia Pacific (Japan), Asia Pacific (Sydney), and South America (São Paulo) Regions.      &lt;/p&gt;
              &lt;p&gt;You can learn more by visiting the &lt;a style="text-decoration:none" href="http://aws.amazon.com/ec2/"&gt;Amazon EC2 detail page&lt;/a&gt;.      &lt;/p&gt;
              &lt;p&gt;Sincerely,    &lt;/p&gt;
            &lt;p&gt;The Amazon EC2 Team &lt;/p&gt;&lt;/td&gt;
          &lt;/tr&gt;
        &lt;/table&gt;
        &lt;p&gt;&lt;img src="http://g-ecx.images-amazon.com/images/G/01/webservices/AWS_LOGO._V2289989_.gif" alt="Amazon Web Services (AWS) image" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;What this means is that AWS is enabling customers to size their compute instances and storage volumes with more flexibility to meet different needs. For example, EC2 instances with various compute processing capabilities, amount of memory, network and storage I/O performance to volumes. In addition, storage volumes based on different space capacity size, standard or provisioned IOP's, bandwidth or throughput performance between the instance and volume, along with data protection such as snapshots. &lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends image" width="192" height="125" /&gt;
        &lt;p align="justify"&gt;This means that the cost per space capacity for example of an EBS volume varies based on which AWS availability zone it is in, standard (lower IOP performance) or provisioned IOP's (faster), along with instance type. In other words, cloud storage is not just about the cost per GByte, its also about the cost for IOPS, bandwidth to access it, where it is located (e.g. with AWS which Availability Zone), type of service, level of availability and durability among other attributes.&lt;/p&gt;
        &lt;p&gt;Additional reading and related items:&lt;/p&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4690"&gt;Cloud conversations: AWS EBS, Glacier and S3 overview (Part I)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4695"&gt;Cloud conversations: AWS EBS, Glacier and S3 overview (Part II)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4697"&gt;Cloud conversations: AWS EBS, Glacier and S3 overview (Part III)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3435" &gt;Cloud conversations: AWS  Government Cloud (GovCloud)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043" &gt;Cloud conversations: Gaining cloud confidence from  insights into AWS outages&lt;/a&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413" &gt;AWS (Amazon) storage gateway, first, second and third impressions&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4212" &gt;Cloud conversations: Public, Private, Hybrid what about Community Clouds?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427" &gt;Amazon cloud storage options enhanced with Glacier&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3246" &gt;Amazon Web Services (AWS) and the NetFlix Fix?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4091" &gt;Cloud conversation, Thanks  Gartner for saying what has been said&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Cloud and Virtual Data Storage Networking via Amazon.com&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3827"&gt;Seven Databases in Seven Weeks&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://objectstoragecenter.com" &gt;www.objectstoragecenter.com&lt;/a&gt;&lt;/li&gt;
        &lt;p&gt;Continue reading &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4690"&gt;part I (closer look at EBS) here&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4695"&gt;part II (closer look at S3) here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4697"&gt;part III (tying it all together) here&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok,  nuff said (for now)&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>Cloud</category> 
      <pubDate>Tue, 25 Mar 2013 04:32:10 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4688</guid>
    </item>




    <item>
     <title>Cloud conversations: AWS EBS, Glacier and S3 overview (Part I)</title>
     <link>http://storageioblog.com/?p=4690</link>
      <description>
        &lt;p&gt;Cloud conversations: AWS EBS, Glacier and S3 overview (Part I)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends image" width="192" height="125" /&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com"&gt;Amazon Web Services&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://aws.amazon.com"&gt;AWS&lt;/a&gt;) recently added &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;EBS Optimized support&lt;/a&gt; for enhanced bandwidth EC2 instances (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;read more here&lt;/a&gt;). This industry trends and perspective cloud conversation is the first (looking at EBS) in a three part series companion to the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;AWS EBS optimized post found here&lt;/a&gt;. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4695"&gt;Part II is here (closer look at S3)&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4697"&gt;part III is here (tying it all together)&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com"&gt;&lt;img src="http://g-ecx.images-amazon.com/images/G/01/webservices/AWS_LOGO._V2289989_.gif" width="170" height="69" alt="AWS image via Amazon.com" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;For those not familiar, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4695"&gt;Simple Storage Services&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4695"&gt;S3&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427"&gt;Glacier&lt;/a&gt; and Elastic Block Storage (EBS) are part of the AWS cloud storage portfolio of services. There are several other storage and data related service  for little data database (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4212"&gt;SQL and NoSql based&lt;/a&gt;) other offerings include compute, data management, application and networking for different needs shown in the following image.&lt;/p&gt;
        &lt;p&gt;
        &lt;a style="text-decoration:none" href="http://aws.amazon.com/"&gt;&lt;img src="http://storageio.com/images/SIO_AWS_Console.gif" alt="AWS services console image" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        AWS Services Console via &lt;a style="text-decoration:none" href="http://aws.amazon.com/"&gt;www.amazon.com&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt; &lt;a style="text-decoration:none" href="http://aws.amazon.com/s3/"&gt;Simple Storage Service&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://aws.amazon.com/s3/"&gt;S3&lt;/a&gt;) is commonly used in  the context of cloud storage and &lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;object storage&lt;/a&gt; accessed via its &lt;a style="text-decoration:none" href="http://aws.amazon.com/documentation/s3/"&gt;S3 API&lt;/a&gt;. S3 can  be used externally from outside AWS as well as within or via other AWS services. For example with  &lt;a style="text-decoration:none" href="http://aws.amazon.com/ec2/"&gt;Elastic Cloud Compute&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://aws.amazon.com/ec2/"&gt;EC2&lt;/a&gt;) including via the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413"&gt;Amazon Storage Gateway&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413"&gt;read more here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;about EC2 here&lt;/a&gt;). &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427"&gt;Glacier is the AWS cold or deep storage  service&lt;/a&gt; for inactive data and is a companion to S3 that you can &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427"&gt;read more about  here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;S3 is well suited for &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;both big and little data&lt;/a&gt; repositories of objects  ranging from backup to archive to active video images and much more. In fact if you  are using some of the different AaaS or SaaS services including backup or file and  video sharing, those may be using S3 as its back-end storage repository. For example &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;NetFlix leverages various AWS capabilities&lt;/a&gt; as part of its data and applications infrastructure (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;read more here&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;AWS basics&lt;/p&gt;
        &lt;p align="justify"&gt;AWS consists of multiple regions that contain multiple availability zones where data and applications are supported from.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_AWS_Regions.gif" alt="yyyy"  width="435" height="250" /&gt;&lt;/p&gt;

        &lt;p align="justify"&gt; Note that objects stored in a region never leave that region, for example data stored in the EU west never leave Ireland, or data in the US East never leaves Virginia. &lt;/p&gt;
        &lt;p align="justify"&gt;AWS does support the ability for user controlled movement of data between regions for business continuance (BC), high availability (HA) and disaster recovery (DR). Read more here at the &lt;a style="text-decoration:none" href="https://aws.amazon.com/security/"&gt;AWS Security and Compliance site&lt;/a&gt; and also in this &lt;a style="text-decoration:none" href="http://awsmedia.s3.amazonaws.com/pdf/AWS_Security_Whitepaper.pdf"&gt;AWS white paper&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;What about EBS?&lt;/p&gt;
        &lt;p align="justify"&gt;That brings us to Elastic Block Storage (EBS) that is  used by EC2 (read more about &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;EC2 and instances here&lt;/a&gt;) as storage for cloud and virtual machines or compute instances. In  addition to using S3 as a persistent backing store or target for holding snapshots  EBS can be thought of as primary storage. You can provision and allocate EBS  volumes in the different data centers of the various AWS availability zones. As  part of allocating your EBS volume you indicate the type (standard) or  provisioned IOP's or the new EBS Optimized volumes. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;EBS Optimized volumes&lt;/a&gt; enables instances that support the feature to have better IO performance to storage.&lt;/p&gt;
        &lt;p align="justify"&gt;The following image shows an EC2 instance with EBS volumes (standard and provisioned IOPS's) along with S3 volumes and snapshots. In the following example the instance and volumes are being served via the AWS US East region (Northern Virginia) using availability zone US East 1a. In addition, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;EBS optimized volumes&lt;/a&gt; are shown being used in the example to increase bandwidth or throughput performance between storage and the compute instance.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_AWS_EC2_EBS.gif" alt="xxxxxxx"  width="435" height="250" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Using the above as a basis, you can build off of that to leverage multiple availability zones or regions for HA, BC and DR combined with application, network load balancing and other capabilities. Note that EBS volumes are protected for durability by being spread across different servers and storage in an availability zone. Additional protection is provided by using snapshots combined with S3. Additional BC and DR or HA protection can be accomplished by replicating data across availability zones.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_Object_Example3.gif" alt="SQL applications using cloud and object storage services"  width="435" height="250" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;The above is an example of tying various components and services together. For example using different AWS availability zones, instances, EBS, S3 and other tools including those from third parties. Here is a &lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/CVDSN_Ch05_DataProtect.pdf"&gt;link to a free chapter download&lt;/a&gt; from Cloud and Virtual Data Storage Networking (CRC Press) pertaining to &lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/CVDSN_Ch05_DataProtect.pdf"&gt;data protection, BC and DR&lt;/a&gt; (available at &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Amazon here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20?_encoding=UTF8&amp;node=4"&gt;Kindle here&lt;/a&gt;). In addition &lt;a style="text-decoration:none" href="http://d36cz9buwru1tt.cloudfront.net/AWS_Disaster_Recovery.pdf"&gt;here is an AWS white paper&lt;/a&gt; pertaining to using their services for BC, HA and DR.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt; EBS volumes are created ranging in size from 1GByte to 1Tbyte in space capacity with multiple volumes being mapped or attached to an EC2 instances. EBS volumes  appear as a virtual disk drive for block storage. From the EC2 instance and guest operating system you can mount, format and use the EBS volumes as any other block disk drive with your favorite tools and file systems. In addition to space capacity, EBS volumes are also provisioned with standard IO (e.g. disk based) performance or high performance Provisioned IOPS (e.g. SSD) for thousands of IOPS per instance. AWS states that a standard EBS volume should support about 100 IOP's on average, with about 2,000 IOPS for a provisioned IOP volume. Need more than 2,000 IOPS, then the AWS recommendation is to use multiple IOP provisioned volumes with data spread across those. Following is an example of AWS EBS volumes seen via the EC2 management interface.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_AWS_EC2_EBS_Mapped.gif" alt="Image of mapping AWS EBS to ECS instance" width="453" height="253" /&gt;&lt;br /&gt;
        AWS EC2 and EBS configuration status&lt;/p&gt;
        &lt;p align="justify"&gt;Note that there is a 10 to 1 ratio of space capacity to IOP's being provisioned. If you try to play a game of 1,000 IOPS provisioned on a 10GByte EBS volume to keep your costs down you are out of luck. Thus to get 1,000 IOPS's you would need to allocate at least a 100GByte EBS volume of which you will be billed for the actual space used on a monthly pro-rated basis. The following is an example of provisioning an AWS EBS volume using provisioned IOPS in the US East region in the 1a availability zone.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_AWS_EBS_ProvIOP.gif" alt="Image of AWS EBS provisioned IOPs" width="453" height="253" /&gt;&lt;br /&gt;
        Provisioning IOPS with EBS volume&lt;/p&gt;
        &lt;p align="justify"&gt;Standard and Provisioned IOPS EBS volumes&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;Standard EBS volumes are good for boot images or other application usage that are not IO performance intensive. For database or other active applications where more performance is needed, then EBS Provisioned IOPS volumes are your option. Note that the provisioned IOP rate is persistent for the specific volume during its life. Thus if you set it and forget it including not using it without turning it off, you will be billed for provisioning it. &lt;/p&gt;
        &lt;p&gt;Additional reading and related items:&lt;/p&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;Cloud conversations: AWS EBS optimized instances&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4695"&gt;Cloud conversations: AWS EBS, Glacier and S3 overview (Part II S3)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4697"&gt;Cloud conversations: AWS EBS, Glacier and S3 overview (Part III)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3435" &gt;Cloud conversations: AWS  Government Cloud (GovCloud)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043" &gt;Cloud conversations: Gaining cloud confidence from  insights into AWS outages&lt;/a&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413" &gt;AWS (Amazon) storage gateway, first, second and third impressions&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4212" &gt;Cloud conversations: Public, Private, Hybrid what about Community Clouds?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427" &gt;Amazon cloud storage options enhanced with Glacier&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3246" &gt;Amazon Web Services (AWS) and the NetFlix Fix?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4091" &gt;Cloud conversation, Thanks  Gartner for saying what has been said&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Cloud and Virtual Data Storage Networking via Amazon.com&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3827"&gt;Seven Databases in Seven Weeks&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://objectstoragecenter.com" &gt;www.objectstoragecenter.com&lt;/a&gt;&lt;/li&gt;
        &lt;p&gt;Continue reading &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4695"&gt;part II (closer look at S3) here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4697"&gt;part III (tying it all together) here&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok,  nuff said (for now)&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>Cloud</category> 
      <pubDate>Tue, 25 Mar 2013 04:32:11 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4690</guid>
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    <item>
     <title>Cloud conversations: AWS EBS, Glacier and S3 overview (Part II S3)</title>
     <link>http://storageioblog.com/?p=4695</link>
      <description>
        &lt;p&gt;Cloud conversations: AWS EBS, Glacier and S3 overview (Part II S3)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends image" width="192" height="125" /&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com"&gt;Amazon Web Services&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://aws.amazon.com"&gt;AWS&lt;/a&gt;) recently added &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;EBS Optimized support&lt;/a&gt; for enhanced bandwidth EC2 instances (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;read more here&lt;/a&gt;). This industry trends and perspective cloud conversation is the second (looking at S3) in a three part series companion to the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;AWS EBS optimized post found here&lt;/a&gt;. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4690"&gt;Part I is here (closer look at EBS)&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4697"&gt;part III is here (tying it all together)&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com"&gt;&lt;img src="http://g-ecx.images-amazon.com/images/G/01/webservices/AWS_LOGO._V2289989_.gif" width="170" height="69" alt="AWS image via Amazon.com" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;For those not familiar, Simple Storage Services (S3), &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427"&gt;Glacier&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4690"&gt;Elastic Block Storage&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4690"&gt;EBS&lt;/a&gt;) are part of the AWS cloud storage portfolio of services. With S3, you specify a region where a bucket is created that will contain objects that can be written, read, listed and deleted. You can create multiple buckets in a region with unlimited number of objects ranging from 1 byte to 5 Tbytes in size per bucket. Each object has a unique, user or developer assigned access key. In addition to indicating which AWS region, S3 buckets and objects are provisioned using different levels of availability, durability, SLA's and costs (&lt;a style="text-decoration:none" href="http://aws.amazon.com/s3-sla"&gt;view S3 SLA's here&lt;/a&gt;). &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_AWS_S3_Example.gif" alt="AWS S3 example image" width="465" height="250" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Cost will vary depending on the AWS region being used, along if Standard or Reduced Redundancy Storage (RSS) selected. Standard S3 storage is designed with 99.999999999% durability (how many copies exists) and 99.99% availability (how often can it be accessed) on an annual basis capable of two data centers becoming un-available. &lt;/p&gt;
        &lt;p align="justify"&gt;As its name implies, for a lower fee and level of durability, S3 RRS has an annual durability of 99.999% and availability of 99.99% capable of a single data center loss. In the following figure durability is how many copies of data exist that are spread across different servers and storage systems in various data centers and availability zones.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_Object_Example4.gif" alt="cloud storage and object storage across availability zone image" width="435" height="250" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;What would you put in RRS vs. Standard S3 storage? &lt;/p&gt;
        &lt;p align="justify"&gt;Items that require some level of persistence that can be refreshed, recreated or restored from some other location or pool of storage such as thumbnails or static content or read caches. Other items would be those that you could tolerant some downtime while waiting for data to be restored, recovered or rebuilt from elsewhere in exchange for a lower cost.&lt;/p&gt;
        &lt;p align="justify"&gt;Different AWS regions can be chosen for regulatory compliance requirements, performance, SLA's, cost and redundancy with authentication mechanisms including encryption (SSL and HTTPS) to ensure data is kept secure. Various rights and access can be assigned to objects including making them public or private. In addition to logical data protection (security, identity and access management (IAM), encryption, access control) policies also apply to determine level of durability and availability or accessibility of buckets and objects. Other attributes of buckets and objects include lifecycle management polices and logging of activity to the items. Also part of the objects are meta data containing information about the data being stored shown in a generic example below.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_Object_Example5.gif" alt="Cloud storage and object storage spread across availability zones figure" width="435" height="250" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Access to objects is via standard REST and SOAP interfaces with an Application Programming Interface (API). For example default access is via HTTP along with a Bit Torrent interface with optional support via various gateways, appliances and software tools.&lt;/p&gt;
        &lt;p&gt;
        &lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;&lt;img src="http://storageio.com/images/SIO_Object_Example7.gif" alt="Cloud storage and object storage IO figure" width="435" height="250" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Example cloud and object storage access&lt;/p&gt;
        &lt;p align="justify"&gt;The above figure via &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (CRC Press) shows a generic example applicable to AWS services including S3 being accessed in different ways. For example I access my S3 buckets and objects via Jungle Disk (one of the tools I use for data protection) that can also access my Rackspace Cloudfiles data. In the following figure there are examples of some of my  S3 buckets and objects used by different applications and tools that I have in various AWS regions.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_AWS_S3.gif" alt="Image of AWS S3 usage" width="453" height="253" /&gt;&lt;br /&gt;
        AWS S3 buckets and objects in different regions&lt;/p&gt;
        &lt;p align="justify"&gt;Note that I sometimes use other AWS regions outside the US for testing purposes, for compliance purpose my production, business or personal data is only in the US regions. &lt;/p&gt;
        &lt;p align="justify"&gt;The following figure is a generic example of how cloud and object storage are accessed using different tools, hardware, software and API's along with gateways. AWS is an example of what is shown in the following figure as a Cloud Service and S3, EBS or Glacier as cloud storage. Common example API commands are also shown which will vary by different vendors, products or solution definitions or implementations. While &lt;a style="text-decoration:none" href="http://aws.amazon.com/documentation/s3/"&gt;Amazon S3 API&lt;/a&gt; which is REST HTTP based has become an industry de facto standard, there are other API's including &lt;a style="text-decoration:none" href="http://www.snia.org/cdmi"&gt;CDMI (Cloud Data Management Interface) developed by SNIA&lt;/a&gt; which has gained &lt;a style="text-decoration:none" href="http://www.snia.org/about/news/newsroom/pr/snia-cloud-data-management-interface-specification-earns-isoiec-designation-i"&gt;ISO accreditation&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;&lt;img src="http://storageio.com/images/SIO_Object_Example1.gif" alt="Cloud storage and object storage I/O figure" width="435" height="250" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Cloud and object storage access example via &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In addition to using Jungle Disk which manages my AWS keys and objects that it creates, I can also access my S3 objects via the AWS management console and web tools, in addition via third party tools including &lt;a style="text-decoration:none" href="http://cyberduck.ch/"&gt;Cyberduck&lt;/a&gt;.&lt;/p&gt;
        &lt;a style="text-decoration:none" href="http://cyberduck.ch/"&gt;&lt;img src="http://cdn.cyberduck.ch/img/cyberduck.icon.png" alt="Cyberduck image for cyber duck tool" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Cyberduck tool.
        &lt;p&gt;Additional reading and related items:&lt;/p&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;Cloud conversations: AWS EBS optimized instances&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4690"&gt;Cloud conversations: AWS EBS, Glacier and S3 overview (Part I EBS)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4697"&gt;Cloud conversations: AWS EBS, Glacier and S3 overview (Part III)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3435" &gt;Cloud conversations: AWS  Government Cloud (GovCloud)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043" &gt;Cloud conversations: Gaining cloud confidence from  insights into AWS outages&lt;/a&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413" &gt;AWS (Amazon) storage gateway, first, second and third impressions&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4212" &gt;Cloud conversations: Public, Private, Hybrid what about Community Clouds?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427" &gt;Amazon cloud storage options enhanced with Glacier&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3246" &gt;Amazon Web Services (AWS) and the NetFlix Fix?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4091" &gt;Cloud conversation, Thanks  Gartner for saying what has been said&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Cloud and Virtual Data Storage Networking via Amazon.com&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3827"&gt;Seven Databases in Seven Weeks&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://objectstoragecenter.com" &gt;www.objectstoragecenter.com&lt;/a&gt;&lt;/li&gt;
        &lt;p&gt;Continue reading &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4697"&gt;part III (tying it all together) here&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok,  nuff said (for now)&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>Cloud</category> 
      <pubDate>Tue, 25 Mar 2013 04:32:12 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4695</guid>
    </item>




    <item>
     <title>Cloud conversations: AWS EBS, Glacier and S3 overview (Part III)</title>
     <link>http://storageioblog.com/?p=4697</link>
      <description>
        &lt;p&gt;Cloud conversations: AWS EBS, Glacier and S3 overview (Part III)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends image" width="192" height="125" /&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com"&gt;Amazon Web Services&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://aws.amazon.com"&gt;AWS&lt;/a&gt;) recently added &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;EBS Optimized support&lt;/a&gt; for enhanced bandwidth EC2 instances (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;read more here&lt;/a&gt;). This industry trends and perspective cloud conversation is the third (tying the posts together) in a three part series companion to the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;AWS EBS optimized post found here&lt;/a&gt;. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4690"&gt;Part I is here (closer look at EBS)&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4695"&gt;part II is here (closer look at S3)&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com"&gt;&lt;img src="http://g-ecx.images-amazon.com/images/G/01/webservices/AWS_LOGO._V2289989_.gif" width="170" height="69" alt="AWS image via Amazon.com" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;&lt;img src="http://storageio.com/images/SIO_Object_Example1.gif" alt="Cloud storage and object storage I/O figure" width="435" height="250" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Cloud and object storage access example via &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;AWS cloud storage gateway&lt;/p&gt;
        &lt;p align="justify"&gt;In 2012 AWS released their &lt;a style="text-decoration:none" href="http://aws.amazon.com/storagegateway/"&gt;Storage Gateway&lt;/a&gt; that you can access and try for free here using either an EC2 Amazon Machine Instance (AMI), or deployed locally on a hypervisor such as VMware vSphere/ESXi. About a year ago I did a &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413"&gt;storage gateway post&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413"&gt;First, second and third impressions&lt;/a&gt;) when it was first released. I will do a new post soon following up with my subsequent impressions and experiences of having used it recently. For now, my quick (&lt;a style="text-decoration:none" href="https://aws.amazon.com/marketplace/ref=rev_navhdr_header"&gt;fourth impressions&lt;/a&gt; can be found &lt;a style="text-decoration:none" href="https://aws.amazon.com/marketplace/ref=rev_navhdr_header"&gt;here in this AWS Marketplace review&lt;/a&gt;). In general, the gateway is an AWS alternative to using third product gateway, appliances of software tools for accessing AWS storage.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com/storagegateway/"&gt;&lt;img src="http://d36cz9buwru1tt.cloudfront.net/arch_aws_storage_gateway.png" alt="AWS Storage Gateway" width="465" height="220" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Image courtesy of &lt;a style="text-decoration:none" href="http://aws.amazon.com/storagegateway/"&gt;www.amazon.com&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;When deployed locally on a VM, the storage gateway communicates using the AWS API's back to the S3 and EBS (depending on how configured) storage services. Locally, the storage gateway presents an iSCSI block access method for Windows or other servers to access. &lt;/p&gt;
        &lt;p align="justify"&gt;There are two modes with one being &lt;a style="text-decoration:none" href="http://aws.amazon.com/storagegateway/"&gt;Gateway-Stored&lt;/a&gt; and the other &lt;a style="text-decoration:none" href="http://aws.amazon.com/storagegateway/"&gt;Gateway-Cached&lt;/a&gt;. Gateway-Stored uses your primary storage mapped to the storage gateway as primary storage and asynchronous (time delayed) snapshots (user defined) to S3 via EBS volumes. This is a handy way to have local storage for low latency access, yet use AWS for HA, BC and DR, along with a means for doing migration into or out of AWS. Gateway-cache mode places primary storage in AWS S3 with a local cached copy to reduce network overhead.&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends image" width="192" height="125" /&gt;
        &lt;p align="justify"&gt;When I tried the gateway a month or so ago, using both modes, I was not able to view any of my data using standard S3 tools. For example if I looked in my S3 buckets the objects do not appear, something that AWS said had to do with where and how those buckets and objects are managed. Otoh, I was able to see EBS snapshots for the gateway-stored mode including using that as a means of moving data between local and AWS EC2 instances. Note that regardless of the AWS storage gateway mode, some local cache storage is needed, and likewise some EBS volumes will be needed depending on what mode is used. &lt;/p&gt;
        &lt;p align="justify"&gt;When I used the gateway, a Windows Server mounted the iSCSI volume presented by the storage gateway and in turn served that to other systems as a shared folder. Thus while having block such as iSCSI is nice, a NAS (NFS or CIFS) presentation and access mode would also be useful. However more on the storage gateway in a future post. Also note that beyond the free trial period (you may have to pay for storage being used) for using the gateway, there are also fees for S3 and EBS storage volumes use.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com"&gt;&lt;img src="http://g-ecx.images-amazon.com/images/G/01/webservices/AWS_LOGO._V2289989_.gif" width="170" height="69" alt="AWS image via Amazon.com" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;What about Glacier?&lt;/p&gt;
        &lt;p align="justify"&gt;Shortly after its release last year, I did this &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427"&gt;piece about Glacier&lt;/a&gt; and have since been doing some testing proof of concepts with it.&lt;/p&gt;
        &lt;p align="justify"&gt;I like Glacier and its prospects for doing some various things, particular for inactive data including deep archives that will seldom if every be accessed, yet need to be retained. The business value proposition of Glacier is that it has a very high durability and low cost assuming that you do not need to frequently access your data, and when you do, that you can wait 3 to 5 hours before retrieving it from your S3 buckets. &lt;/p&gt;
        &lt;p align="justify"&gt;Access to Glacier is via API or AWS console so getting things into and out of it can be a challenge. For example I wanted to see if I could use AWS storage gateway to more easily bulk move things into Glacier via S3, however no luck, or at least today. Speaking of S3, by setting your policies you determine when objects get moved into Glacier as well as how long they will remain there, you can read more about &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427"&gt;Glacier here&lt;/a&gt; and via &lt;a style="text-decoration:none" href="http://aws.amazon.com/glacier/"&gt;AWS here&lt;/a&gt;. &lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends image" width="192" height="125" /&gt;
        &lt;p&gt;How much do these AWS services cost?&lt;/p&gt;
        &lt;p align="justify"&gt;Fees vary depending on which region is selected, amount of space capacity, level or durability and availability, performance along with type of service. &lt;a style="text-decoration:none" href="http://aws.amazon.com/s3/pricing/"&gt;S3 pricing can be found here&lt;/a&gt; including a free trial tier along with optional fees. Other AWS fees for &lt;a style="text-decoration:none" href="http://aws.amazon.com/ec2/pricing/"&gt;EC2 can be found here&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://aws.amazon.com/pricing/ebs/"&gt;EBS pricing&lt;/a&gt; here, &lt;a style="text-decoration:none" href="http://aws.amazon.com/glacier/pricing/"&gt;Glacier here&lt;/a&gt;, and &lt;a style="text-decoration:none" href="http://aws.amazon.com/storagegateway/pricing/"&gt;storage gateway costs&lt;/a&gt; are located here. &lt;/p&gt;
        &lt;p align="justify"&gt;Note that there is a myth that cloud vendors have hidden fees which may be the case for some, however so far I have not seen that to be the case with AWS. However, as a consumer, designer or architect, doing your homework and looking at the above links among others you can be prepared and understand the various fees and options. Hence like procuring traditional hardware, software or services, do your due diligence and be an informed shopper.&lt;/p&gt;
        &lt;p&gt;  &lt;img src="http://g-ecx.images-amazon.com/images/G/01/webservices/AWS_LOGO._V2289989_.gif" alt="Amazon Web Services (AWS) image" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Some additional service cost notes include:&lt;/p&gt;
        &lt;p align="justify"&gt;Note that with S3 Standard and RRS objects there is not a charge for deletion of objects, however there is a pro-rated charge per GByte of Glacier objects removed &lt;a style="text-decoration:none" href="http://aws.amazon.com/s3/faqs/#How_am_I_charged_for_deleting_objects_from_Amazon_Glacier_that_are_less_than_3_months_old"&gt;prior to 90 days&lt;/a&gt;. Glacier also allows up to 5% of your average monthly storage usage (pro-rated daily) to be restored with no charge, additional fees apply for restoring larger amounts in a given period. Thus if you are planning on accessing and using data, analyze what your activity and usage will be as part of calculating your costs with Glacier. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427"&gt;Read more about Glacier here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Standard EBS volumes are changed by the amount of storage space capacity you provision in GB until released. For EBS snapshot copies there are fees for transferring data across regions, once moved, the rates of the new region apply for the snapshot.&lt;/p&gt;
        &lt;p&gt;  &lt;img src="http://g-ecx.images-amazon.com/images/G/01/webservices/AWS_LOGO._V2289989_.gif" alt="Amazon Web Services (AWS) image" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;As with Standard volumes, volume storage for Provisioned IOPS volumes is charged by the amount you provision in GB per month. With Provisioned IOPS volumes, you are also charged by the amount you provision in IOPS pro-rated as a percentage of days you have it in use for the month.&lt;/p&gt;
        &lt;p align="justify"&gt;Thus important for cloud storage planning to know not only your space requirements, also IOP's, bandwidth, and level of availability as well as durability. so for Standard volumes, you will likely see a lower number of I/O requests on your bill than is seen by your application unless you sync all of your I/Os to disk. Thus pay attention to what your needs are in terms of availability (accessibility), durability (resiliency or survivability), space capacity, and performance.&lt;/p&gt;
        &lt;p align="justify"&gt;Leverage &lt;a style="text-decoration:none" href="http://aws.amazon.com/cloudwatch/"&gt;AWS CloudWatch&lt;/a&gt; tools and API's to monitoring that matter for timely insight and situational awareness into how EBS, EC2, S3, Glacier, Storage Gateway and other services are being used (or costing you). Also visit the &lt;a style="text-decoration:none" href="http://status.aws.amazon.com/"&gt;AWS service health status dashboard&lt;/a&gt; to gain insight into how things are running to help gain confidence with cloud services and solutions.&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends image" width="192" height="125" /&gt;
        &lt;p align="justify"&gt;When it comes to &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud, Virtualization, Data and Storage Networking&lt;/a&gt; along with AWS among other services, tools and technologies including &lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;object storage&lt;/a&gt;, we are just scratching the surface here. &lt;/p&gt;
        &lt;p align="justify"&gt;Hopefully this helps to fill in some gaps giving more information addressing questions, along with generating new ones to prepare for your journey with clouds. After all, don't be scared of clouds. Be prepared, do your homework, identify your concerns and then address those to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4091"&gt;gain cloud confidence&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Additional reading and related items:&lt;/p&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4688"&gt;Cloud conversations: AWS EBS optimized instances&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4690"&gt;Cloud conversations: AWS EBS, Glacier and S3 overview (Part I)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4695"&gt;Cloud conversations: AWS EBS, Glacier and S3 overview (Part II)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3435" &gt;Cloud conversations: AWS  Government Cloud (GovCloud)&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043" &gt;Cloud conversations: Gaining cloud confidence from  insights into AWS outages&lt;/a&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413" &gt;AWS (Amazon) storage gateway, first, second and third impressions&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4212" &gt;Cloud conversations: Public, Private, Hybrid what about Community Clouds?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427" &gt;Amazon cloud storage options enhanced with Glacier&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3246" &gt;Amazon Web Services (AWS) and the NetFlix Fix?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4091" &gt;Cloud conversation, Thanks  Gartner for saying what has been said&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Cloud and Virtual Data Storage Networking via Amazon.com&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3827"&gt;Seven Databases in Seven Weeks&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://objectstoragecenter.com" &gt;www.objectstoragecenter.com&lt;/a&gt;&lt;/li&gt;
        &lt;p&gt;Ok,  nuff said (for now).&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>Cloud</category> 
      <pubDate>Tue, 25 Mar 2013 04:32:13 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4697</guid>
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    <item>
     <title>Welcome to the Object StorageIO page www.objectstoragecenter.com</title>
     <link>http://storageioblog.com/?p=4576</link>
      <description>
        &lt;p&gt;Welcome to the Object StorageIO page www.objectstoragecenter.com&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;This industry trends perspectives  &lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;page&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;www.objectstoragecenter.com&lt;/a&gt;) has content and links on object and cloud storage. Continuing where my last book &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;CRC Press&lt;/a&gt;) left off, this page expands on those themes, particular object and related storage items.&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Object Storage and IO industry trends" width="250" height="185" /&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3913" &gt;Ceph  Day Amsterdam 2012 (Object and cloud storage)&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3769" &gt;Ceph  Day in Amsterdam and Sage Weil on Object Storage&lt;/a&gt; (Podcast)&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3794"&gt;Mr. Backup  (Curtis Preston) goes back to Ceph School&lt;/a&gt; (Video and Podcast)&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/Nijkerk_Nov2012/SIO_StorageExpo_CVDSN_Oct23_2012.pdf"&gt;Cloud  and Virtual Data Storage Networking trends&lt;/a&gt; presentation (StorageExpo 2013)&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/Nijkerk_Nov2012/SIO_IndustryTrends_CloudObjectStorage.pdf"&gt;Cloud  and object storage primer and industry trends presentation&lt;/a&gt; (PDF)&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413" rel="bookmark"&gt;AWS (Amazon) storage gateway, first, second and third impressions&lt;/a&gt;&lt;br /&gt;
          &lt;br /&gt;
          Additional  related resources:
        &lt;ul&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017" &gt;The Human Face of Big Data, a Book Review&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427" rel="bookmark"&gt;Amazon cloud storage options enhanced with Glacier&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Cloud and Virtual Data Storage  Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;CRC PRess&lt;/a&gt;) &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2813"&gt;Intel Recommended Reading&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks: Designing  Flexible Scalable Data Infrastructures&lt;/a&gt; (Elsevier)&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;SAS SANs for Dummies&lt;/a&gt; (Wiley)&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3827" title="Permanent Link: Seven databases in seven weeks, a book review of NoSQL databases"&gt;Seven  databases in seven weeks, a book review of NoSQL databases&lt;/a&gt; (Book review)&lt;/li&gt;
          &lt;li&gt;StorageIO &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;Podcast&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;videos&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageio.com/downloads.html"&gt;downloads&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageio.com/portfolio.html"&gt;resources&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;events&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageio.com/news.html"&gt;in the news&lt;/a&gt; pages&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p align="justify"&gt;Watch for more content and links to be added here soon to this &lt;a style="text-decoration:none" href="http://objectstoragecenter.com"&gt;object storage center page&lt;/a&gt; including posts, presentations, podcasts, polls,  perspectives along with services and product &lt;a style="text-decoration:none" href="http://storageio.com/solutionbrief.html"&gt;solutions  profiles.&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;Ok,  nuff said (for now...).&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>Object Storage</category> 
      <pubDate>Thu, 21 Mar 2013 05:43:21 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4576</guid>
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    <item>
     <title>Open Data Center Alliance (ODCA) BMW Private Cloud Strategy</title>
     <link>http://storageioblog.com/?p=4528</link>
      <description>
        &lt;p&gt;Open Data Center Alliance (ODCA) BMW Private Cloud Strategy&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O cloud virtual and big data perspectives" width="250" height="150" /&gt;
        &lt;p align="justify"&gt;If your organization like &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/membership/adoptermembers/storageio"&gt;StorageIO is a member&lt;/a&gt; of the  &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/"&gt;Open Data Center Alliance&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/"&gt;ODCA&lt;/a&gt;) you may be aware of the &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/ourwork"&gt;resources they make&lt;/a&gt;  available about cloud, virtualization, security and more. Unlike so many other industry associates or trade groups dominated by vendors, the ODCA has an IT or customer focus including member developed best practices, strategies and templates.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/"&gt;&lt;img src="http://storageio.com/images/ODCA_logo_final_092210.jpg" alt="Open Data Center Alliance (ODCA) image" width="150" height="150" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;A good example is the recently released ODCA member &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/docs/bmw_path_to_cloud_with_alliances_white_paper.pdf"&gt;BMW group private cloud strategy document&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/docs/bmw_path_to_cloud_with_alliances_white_paper.pdf"&gt;This&lt;/a&gt; 24 page document (&lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/docs/bmw_path_to_cloud_with_alliances_white_paper.pdf"&gt;PDF found here&lt;/a&gt;) covers BMW groups  private cloud strategy that sets stage for phased future hybrid. By being a phased approach, it seems that BMW is leveraging and transitioning for the future while maintaining support for their current environment (including Windows-based) as part of a paradigm shift. This is refreshing and good to see how organizations are looking to use cloud as part of a paradigm or IT service deliver model and not just as a new technology or platform focus.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/docs/bmw_path_to_cloud_with_alliances_white_paper.pdf"&gt;&lt;img src="http://storageio.com/images/SIO_ODCA_BMW.gif" alt="ODCA BMW private cloud strategy image" width="432" height="158" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Topics covered include IaaS along with PaaS for DB, Web, SAP and  CSaaS or Corporate Software as a Service based on the NIST cloud model. Also included are roles and integration of CMDB, ITSM, ITIL, orchestration in a business vs. technology driven model. Being business driven, that means there is a mission statement for the BMW cloud strategy, with objectives aligned to support organization enablement vs. using different tools, technologies or trends along with design criteria.&lt;/p&gt;
        &lt;p align="justify"&gt;What I like about the BMW strategy is that it is aligned to support the business as opposed to finding ways to use technology to support the business, or justify why a cloud is needed. In other words, something different from those needing for a technology, tool, product, standard or service to be adopted. &lt;/p&gt;
        &lt;p align="justify"&gt;Thus while having been a vendor, the ODCA customer focused angle appeals to me from when I was on that side of the table working in IT organizations. Otoh, for some of you reading through the BMW document might result in DejaVu from experiences of web-based, client-server, information utilities and other IT service delivery models or paradigms.&lt;/p&gt;
        &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/newsroom/mediaresources"&gt;Learn more at the ODCA newsroom&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/docs/bmw_path_to_cloud_with_alliances_white_paper.pdf"&gt;ODCA BMW cloud strategy document&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/ourwork/webcastsandvideos"&gt; ODCA video featuring highlights of the BMW cloud implementation&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/ourwork/usagemodels"&gt;Additional ODCA usage models and resources&lt;/a&gt;&lt;br /&gt;
        &lt;p&gt;If you have not done, check out and join the ODCA.&lt;/p&gt;
        &lt;p&gt;Ok nuff said&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 19 Mar 2013 22:33:44 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4528</guid>
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    <item>
     <title>Where has the FCoE hype and FUD gone? (with poll)</title>
     <link>http://storageioblog.com/?p=4524</link>
      <description>
        &lt;p&gt;Where has the FCoE hype and FUD gone? (with poll)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O cloud virtual and big data perspectives" width="250" height="150" /&gt;
        &lt;p align="justify"&gt;A couple of years ago &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1808"&gt;I did this post&lt;/a&gt; about if &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1808"&gt;Is FCoE Struggling to Gain Traction, or on a normal adoption course?&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Fast forward to today, has anybody else noticed that there seems to be less hype  and fud on &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3133"&gt;Fibre Channel&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3133"&gt;FC&lt;/a&gt;) over Ethernet (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3133"&gt;FCoE&lt;/a&gt;) than a year or  two or three ago?&lt;/p&gt;
        &lt;p align="justify"&gt;Does this mean that FCoE as the fud or detractors were  predicting is in fact stillborn with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;no adoption, no deployment&lt;/a&gt; and dead on  arrival?&lt;/p&gt;
        &lt;p align="justify"&gt;Does this mean that FCoE as its proponents have said is  still maturing, quietly &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;finding adoption and deployment&lt;/a&gt; where it fits?&lt;/p&gt;
        &lt;p align="justify"&gt;Does this mean that FCoE like its predecessors Fibre  Channel and Ethernet are still evolving, expanding from early adopter to a  mature technology?&lt;/p&gt;
        &lt;p align="justify"&gt;Does this mean that FCoE is simply forgotten with  software defined networking (SDN) having over-shadowed it?&lt;/p&gt;
        &lt;p align="justify"&gt;Does this mean that FCoE has finally lost out and that  iSCSI has finally stepped up and living up to what it was hyped to do ten  years ago?&lt;/p&gt;
        &lt;p align="justify"&gt;Does this mean that FC itself at either 8GFC or 16GFC is  holding its own for now?&lt;/p&gt;
        &lt;p align="justify"&gt;Does this mean that InfiniBand is on the rebound?&lt;/p&gt;
        &lt;p align="justify"&gt;Does  this mean that FCoE is simply not fun or interesting, or a shiny new  technology with vendors not spending marketing money so thus people not talking,  tweeting or blogging?&lt;/p&gt;
        &lt;p align="justify"&gt;Does this mean that those who were either proponents  pitching it or detractors despising it have found other things to talk about  from SDN to OpenFlow to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3373"&gt;IOV&lt;/a&gt; to Software Defined Storage (what ever, or who ever definition your subscribe to) to cloud, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;big or little  data&lt;/a&gt; and the list goes on?&lt;/p&gt;
        &lt;p align="justify"&gt;I continue hear of or talk with customers organizations deploying FCoE in addition to iSCSI, FC, NAS and other means of accessing storage for cloud, virtual and physical environments. &lt;/p&gt;
        &lt;p align="justify"&gt;Likewise I see some vendor discussions occurring not to mention what gets picked up via google alerts.&lt;/p&gt;
        &lt;p align="justify"&gt;However in general, the rhetoric both pro and against, hype and FUD seems to have subsided, or at least for now.&lt;/p&gt;
        &lt;p align="justify"&gt;So what gives, what's your take on FCoE hype and FUD?&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://poll.fm/45cme"&gt;Cast your vote and see results here in this poll.&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 19 Mar 2013 21:10:09 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4524</guid>
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    <item>
     <title>Are your analyst, blogger, media or press requests being read?</title>
     <link>http://storageioblog.com/?p=4514</link>
      <description>
        &lt;p&gt;Are your analyst, blogger, media or press requests being read?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O cloud virtual and big data perspectives" width="250" height="150" /&gt;
        &lt;p align="justify"&gt;Are you a marketing or public relations, press or analyst relations or social media expert and your email messages, notes, updates or requests get overlooked? Are you in the first paragraph or couple of sentences indicating who you are representing, what the info or request is about as well as what call to action you are looking for? If you are doing what is done in many of the requests for coverage or meetings or even announcements, you may be getting overlooked resulting in a missed opportunity, that is unless your goal is to simply gauge how many requests you send out.&lt;/p&gt;
        &lt;p align="justify"&gt;Now do I have your attention?&lt;/p&gt;
        &lt;p align="justify"&gt;Time for some tough love.&lt;/p&gt;
        &lt;p align="justify"&gt;Almost every day (not as much on weekends) my email inbox gets filled up with notes from vendor marketing and public relations (PR) firms organizations telling about an announcement, requesting a briefing, giving heads up for something that will be occurring, pitching a story, idea or looking for coverage.&lt;/p&gt;
        &lt;p align="justify"&gt;Being an analyst, author, advisory consultant, blogger among other roles, getting all of those emails as well as phone calls or other messages comes with the territory. However to get to the point or,  the point of this post, most of those notes or messages I receive do not get to the point. More importantly I'm noticing on an increasing basis that many of the request for meetings, coverage, or introductions to announcements are not passing the quick scan test. &lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O cloud virtual and big data perspectives" width="250" height="150" /&gt;
        &lt;p align="justify"&gt;The trend that I have noticed for a couple of years now is that what is being announced or what the topic is or worse, who it is about gets lost in the paragraph or two or three or more of content. Thus for those who get lots of messages a day, get to the point, save the prose and sample article or content for later, unless that is what you are sending. &lt;/p&gt;
        &lt;p align="justify"&gt;In other words, tell the reader who you are representing (e.g. the company), product or focus area, what the news is about, why relevant, and call to action. Skip the long intro citing marketing research or testimonials and what read like mini articles, not to mention mentioning other vendors that might cause a quick scan to confuse the message about them vs. you or your client.&lt;/p&gt;
        &lt;p align="justify"&gt;The other day I received one of many announcements or briefing and meeting requests and this one stood out. In fact it stood out so much not for what was actually being announced or by whom or what it pertained to (all of which are relevant btw). It stood out because it did what most are not doing these days. It got to the point and in about the time required for a sip of coffee, I new what I needed to know as opposed to a trip to the coffee pot to refill to read the piece. &lt;/p&gt;
        &lt;p align="justify"&gt;The note impressed me so much that I asked Melissa Kolodziej who sent it to me if I could repost her note here as an example of how to do it.&lt;/p&gt;
        &lt;table width="600" border="1"&gt;
        &lt;tr&gt;
    &lt;td&gt;
        &lt;p&gt;&lt;strong&gt;Subject:&lt;/strong&gt; News: Attunity Enhances Big Data  Replication Solution for Data Warehousing  and Cloud Initiatives&lt;/p&gt;
        &lt;p&gt;Dear  Greg, &lt;br /&gt;
          Good  morning. I wanted to share with you the exciting &lt;strong&gt;product news&lt;/strong&gt; we  announced regarding &lt;a href="http://Attunity.pr-optout.com/Tracking.aspx?Data=HHL%3d%3f.%3a8%3b%26JDG%3c%3d2%3c438.LP%3f%40083%3a andRE=MC andRI=3209332 andPreview=False andDistributionActionID=4209 andAction=Follow+Link"&gt; Attunity Replicate 2.1&lt;/a&gt;. This latest  release of our high-performance data delivery solution now features several new  enhancements for &lt;strong&gt;data  warehousing&lt;/strong&gt; and the &lt;strong&gt;cloud&lt;/strong&gt;.  One key optimization is the addition of &lt;strong&gt;Attunity  TurboStream CDC&lt;/strong&gt;, an innovative feature designed to  significantly enhance delivery performance of changed data. This proprietary  technology stages source data, consolidates changes, and delivers data in  parallel to the target, optimizing change data capture (CDC) for high-volume  and low-bandwidth scenarios. The enhanced Attunity Replicate solution is ideal  for strategic initiatives including &lt;strong&gt;Big  Data analytics&lt;/strong&gt; and &lt;strong&gt;business  intelligence&lt;/strong&gt; typically seen in data warehouse and cloud  environments. &lt;/p&gt;
        &lt;p&gt;Please review the release below and contact me at your earliest  convenience (Tel. 781-730-4073) to set up a  time to interview Matt Benati, Attunity's VP of Global Marketing. He is  available for briefings this week and next.  &lt;strong&gt;I would also appreciate hearing back  from you if you plan to cover this news.&lt;/strong&gt;&lt;br /&gt;
          &lt;br /&gt;
        Thank you for your time and best regards,&lt;br /&gt;
        &lt;br /&gt;
        Melissa Kolodziej&lt;br /&gt;
        Director of Marketing Communications, Attunity&lt;br /&gt;
        Tel. 781-730-4073&lt;br /&gt;
        &lt;a href="http://Attunity.pr-optout.com/Tracking.aspx?Data=HHL%3d%3f.%3a8%3b%26JDG%3c%3d2%3c438.LP%3f%40083%3a andRE=MC andRI=3209332 andPreview=False andDistributionActionID=4210 andAction=Follow+Link"&gt;melissa.kolodziej@attunity.com&lt;/a&gt;&lt;/p&gt;
            &lt;/td&gt;
          &lt;/tr&gt;
        &lt;/table&gt;
        &lt;p align="justify"&gt;I thought about showing an example of what not to do, however for now, lets leave sleeping dogs lay where the rest. Although I will say make sure you put a name in the name field for your email blasts vs. receiving Dear &lt;Name_Goes_Here&gt; or using the wrong name. The wrong name I'm used to however I may respond and have some fun at your expense so that you don't forget ;).&lt;/p&gt;
        &lt;p align="justify"&gt;Kudos and nice job Melissa for doing what should be common knowledge or basic best practices however what I now see as the exception vs. the norm from many public relations firms or vendors.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Thu, 14 Mar 2013 23:33:33 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4514</guid>
    </item>


    <item>
     <title>A Pivotal or cloudy moment for EMC and VMware?</title>
     <link>http://storageioblog.com/?p=4508</link>
      <description>
        &lt;p&gt;A Pivotal or cloudy moment for EMC and VMware?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O cloud virtual and big data perspectives" width="250" height="150" /&gt;
        &lt;p align="justify"&gt;EMC and VMware (who is majority owned by EMC) have  announced a new joint initiative called Pivotal (read more &lt;a style="text-decoration:none" href="http://www.crn.com/news/cloud/240150744/emc-vmware-to-launch-pivotal-initiative-as-separate-300m-firm.htm"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.zdnet.com/emcs-pivotal-initiative-launches-now-comes-the-execution-part-7000012562/"&gt;here&lt;/a&gt;)  as part of their software defined data center strategies and architecture.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/emc_pivotal.jpg" alt="Image of EMC and VMware Pivotal PaaS cloud" width="448" height="252" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Is this a pivotal moment for both EMC and VMware  signaling that they will be going head to head (via their new initiative based  company) with Amazon Web Services (AWS), Microsoft Azure, HP Cloud services,  Rackspace and a long list of others? &lt;/p&gt;
        &lt;p align="justify"&gt;Part of the answer to that question would be based on  what is meant by going head to head, and which aspects of those services. For &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4212"&gt;Cloud&lt;/a&gt; Platform as a Service (PaaS) along with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017"&gt;big data&lt;/a&gt; analytics related I would say yes. In terms of other &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4212"&gt;Cloud&lt;/a&gt; AaaS or SaaS or IaaS probably not as much so at this time.&lt;/p&gt;
        &lt;p align="justify"&gt;On the surface Pivotal appears to at least initially be   more of a Platform as a Service (PaaS) play vs. Software as a Service (SaaS) or  Application as a Service (AaaS) or Infrastructure as a Service (IaaS) play. Thus it will be interesting to see how Pivotal pivots and evolves into other directions beyond first cloud and big data applications development assistance.&lt;/p&gt;
        &lt;p align="justify"&gt;This will not be the first initiative or company jointly formed with VMware following on the heals of &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4360"&gt;VCE&lt;/a&gt; that also includes Cisco and Intel as partners.&lt;/p&gt;
        &lt;p align="justify"&gt;Pivotal will be headed up by Paul Maritz who has been  EMC Chief Strategist and formerly CEO of VMware as well as having spent time at  Microsoft. EMC will have 69% ownership with VMware having the balance, it  is estimated that about $400 Million US dollars will need to be invested.  &lt;/p&gt;
        &lt;p align="justify"&gt;The new company or initiative is slated to launch on or about April 1,  2013 (April Fools day) with target 2013 revenues of about $300 Million. Projections are for an annual revenue of around $1 Billion in five  years. That  revenue will come from the existing assets and business being brought together  along with probably some net new business. Doing some quick back of the napkin  based math shows an average straight line growth of about 36% over five years.&lt;/p&gt;
        &lt;p&gt;VMware intellectual property and assets contributed:&lt;br /&gt;
        Cloudfoundry&lt;br /&gt;
        Spring source&lt;br /&gt;
        Cetas&lt;/p&gt;
        &lt;p&gt;EMC intellectual property and assets continued:&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.emc.com/about/news/press/2012/20120320-02.htm"&gt;Pivotal labs&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.greenplum.com/"&gt;Greenplum&lt;/a&gt; big data solutions&lt;/p&gt;
        &lt;p align="justify"&gt;Thus is this a Pivotal move signaling the entry into new  areas that could further disrupt and cloud that status of VMware and EMC as  technology suppliers?&lt;/p&gt;
        &lt;p align="justify"&gt;Or  this clear the clouds a bit to bring clarity to what EMC and VMware are doing along with leveraging various acquisitions? &lt;/p&gt;
        &lt;p align="justify"&gt;By  clarity, this in theory should help place both EMC and VMware with their  customer, partners and prospects as technology (along with associated services)  supplier (what some refer to as arms merchants) vs. competing with those  entities.&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O cloud virtual and big data perspectives" width="250" height="150" /&gt;
        &lt;p align="justify"&gt;IMHO this is pivotal in that it helps to bring clarity  for some of the different technologies and business that EMC and VMware has  acquired. That clarity will help its own sales teams along with   partners avoid creation of revenue prevention teams impacting  sales of other solutions. &lt;/p&gt;
        &lt;p align="justify"&gt;Likewise there should be good synergy around the various  tools, technology and offerings around big data, little data and application  development with pivotal. That synergy is a combination of tools, technologies,  development techniques. The combination of the tools and new techniques should  enable customers to leverage new technologies in new ways, vs. trying to use and  deploy in old ways.&lt;/p&gt;
        &lt;p align="justify"&gt;Btw, anybody notice Mozy or the lack of that mention  keeping in mind that technology was brought back into the EMC backup group  fold, while still being operated as a service. Also keep in mind that Mozy was bought  by EMC and then transferred to VMware a couple of years ago.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said (for now).&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Thu, 14 Mar 2013 22:22:22 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4508</guid>
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    <item>
     <title>Some things keep going around, Seagate ships 2 Billion HDDs</title>
     <link>http://storageioblog.com/?p=4500</link>
      <description>
        &lt;p&gt;Some things keep going around, Seagate ships 2 Billion HDD's&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;table width="150" border="0" bgcolor="#CCCCCC"&gt;
          &lt;tr&gt;
            &lt;td&gt;&lt;a style="text-decoration:none" href="http://www.seagate.com/www/milestone/" &gt;&lt;img src="http://www.seagate.com/ww/universal/images/logo_w131.png" alt="Seagate image via www.seagate.com" width="131" height="42" border="0"  /&gt;&lt;/a&gt;&lt;/td&gt;
          &lt;/tr&gt;
        &lt;/table&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.seagate.com/about/newsroom/press-releases/Seagate-celebrates-milestone-two-billion-shipped-pr-master/"&gt;Seagate&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/seagate"&gt;@Seagate&lt;/a&gt;) &lt;a style="text-decoration:none" href="http://www.seagate.com/about/newsroom/press-releases/Seagate-celebrates-milestone-two-billion-shipped-pr-master/"&gt;announced today&lt;/a&gt; that it reached a milestone of  having &lt;a style="text-decoration:none" href="http://www.seagate.com/about/newsroom/press-releases/Seagate-celebrates-milestone-two-billion-shipped-pr-master/"&gt;shipped 2 Billion hard disk drives (HDD's)&lt;/a&gt;, something that is round  stores data that keeps growing. As part of their announcement, Seagate has a good info graphics and facts &lt;a style="text-decoration:none" href="http://www.seagate.com/www/milestone/"&gt;page here&lt;/a&gt; going back to 1979 when it was founded as &lt;a style="text-decoration:none" href="http://www.seagate.com/about/"&gt;Shugart  Technology&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.magneticdiskheritagecenter.org/100th/Bios/Al_Shugart.html"&gt;read about Al Shugart here&lt;/a&gt;). &lt;/p&gt;
        &lt;p align="justify"&gt;By coincidence, just a few years before Seagate was founded, &lt;a style="text-decoration:none" href="http://www.mcdonalds.com/us/en/our_story/our_history.html"&gt;McDonalds&lt;/a&gt; (who makes round things as well) announced that  they had served over &lt;a style="text-decoration:none" href="http://www.mcdonalds.com/us/en/our_story/our_history.html"&gt;20 billion hamburgers&lt;/a&gt;. Thus McDonald feeds the appetites of consumers hungry for a quick meal while Seagate feeds the information demands, perhaps while stopping for a quick breakfast, lunch, coffee or dinner. Speaking of  things that go around (like HDD's), check out what &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=882"&gt;NAS, NASA and NASCAR have in common&lt;/a&gt; all of which are also involved in &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017"&gt;big data&lt;/a&gt; as well as &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;little data&lt;/a&gt;.&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends image" width="225" height="132" /&gt;
        &lt;p align="justify"&gt;Both Seagate and McDonalds have also expanded their menu of offerings over the years maintaining their core products while expanding into new and adjacent areas given different appetites and preferences. After all, in the data cloud, virtual or physical data center also known as an &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4196"&gt;information factory not everything is the same&lt;/a&gt; either.&lt;/p&gt;
        &lt;img src="http://storageio.com/images/DataCenterDistance.jpg" alt="Storage I/O image of cloud virtual and big data"  border="0" /&gt;
        &lt;p align="justify"&gt;Granted Seagate is helping to feed or fuel the internet  along with traditional hungry demand for data, not to mention people and data  are living longer, as well as getting larger.&lt;/p&gt;
        &lt;img src="http://storageio.com/images/SIO_BuildingBlocks.gif" alt="Cloud, virtual server, big data and little data storage I/O image" width="450" height="260" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In the case of Seagate and other  driver manufactures of which have consolidated down to three (Toshiba, Seagate  and Western Digital), the physical devices are getting smaller, however  capacities are increasing. &lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends image" width="225" height="132" /&gt;
        &lt;p align="justify"&gt;Why the continued growth? As mentioned data is getting larger (big data  and little data) and living longer, there is also no such thing as a data or  information recession. Consequently data storage is an important pillar or part of cloud, virtual and traditional information services with HDD's remaining popular along side &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4404"&gt;nand flash solid state devices&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4404"&gt;SSD&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;The &lt;a style="text-decoration:none" href="http://www.seagate.com/www/milestone/"&gt;Seagate info graphic page&lt;/a&gt; can be &lt;a style="text-decoration:none" href="http://www.seagate.com/www/milestone/"&gt;seen here&lt;/a&gt; and is a good walk  back in time for some, perhaps a history lesson for others. It goes back to the Sony Walkman which some might remember, launch of the PC and Apple Macintosh in the 80s, Linux and the web in  the 90s and moving forward from then to now.&lt;/p&gt;
        &lt;img src="http://storageio.com/images/MixOfHardDiskDrives.png" alt="Image of hard disk drives HDDs via storage I/o" width="466" height="314" /&gt;&lt;br /&gt;
        A few of my &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-i-20346/"&gt;HDD's&lt;/a&gt;, different types for various tasks.
        &lt;p align="justify"&gt;If you think or believe HDD's are a dead technology,  take a few minutes to &lt;a style="text-decoration:none" href="http://www.seagate.com/www/milestone/"&gt;view the info graphic&lt;/a&gt; to update your insight on what has been an  important aspect of computing and remains popular in cloud environments. Otoh, if you believe that HDD's are still a core piece of computing  and will remain so including in roles in the future, have a look to  see how things have progressed, maybe some Dejavu.&lt;/p&gt;
        &lt;p align="justify"&gt;Oh, for those who are thinking that the HDD  did not begin in 1979, you are absolutely correct as it dates back into the  1950s. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1673"&gt;Here is a link&lt;/a&gt; to something that I wrote a few years ago on the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1673"&gt;HDD's 50th birthday&lt;/a&gt; and looks like it will easily  celebrate 60 and beyond.&lt;/p&gt;
        Additional related reading:&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1179"&gt;Seagate to say goodbye to Cayman Islands, Hello Ireland&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3004"&gt;More Storage IO momentus HHDD and SSD moments part II&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4202"&gt;Tape is still alive, or at least in conversations and  discussions&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4196"&gt;In the data center or information factory, not everything  is the same&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-i-20346/"&gt;Hard Disk Drives (HDDs) for virtual and physical  environments&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-i-20346/"&gt;part I&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-ii-how-drives-differ-20762/"&gt;part II&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-iii-from-form-factor-to-power-20824/"&gt;part III&lt;/a&gt;)&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/self-encrypting-disks-seds-9475/"&gt;Self Encrypting Disks&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/self-encrypting-disks-seds-9475/"&gt;SEDs&lt;/a&gt;)&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1673"&gt;As the Hard Disk Drive (HDD) continues to spin&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.computerworld.com/s/article/9003646/Happy_50th_hard_drive._But_will_you_make_it_to_60_"&gt;Happy 50th, hard drive. But will you make it to 60?&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1179"&gt;Seagate to say goodbye to Cayman Islands, Hello Ireland&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3004"&gt;More Storage IO momentus HHDD and SSD moments part II&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4202"&gt;Tape is still alive, or at least in conversations and  discussions&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4196"&gt;In the data center or information factory, not everything  is the same&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017"&gt;The Human Face of Big Data, a Book Review&lt;/a&gt;&lt;br /&gt;
        &lt;p align="justify"&gt;Congratulations to Seagate, now how long until the 3 billion served, excuse me, shipped HDD occurs?&lt;/p&gt;
        &lt;p align="justify"&gt;Disclosure: Its been almost a month since my last visit to McDonalds or buying another HDD (or SSD) from &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20?_encoding=UTF8&amp;node=3"&gt;Amazon.com.&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;Ok, nuff said&lt;br /&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Thu, 14 Mar 2013 02:11:12 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4500</guid>
    </item>



    <item>
     <title>XtremIO,  XtremSW and XtremSF EMC flash ssd portfolio redefined</title>
     <link>http://storageioblog.com/?p=4395</link>
      <description>
        &lt;p&gt;XtremIO,  XtremSW and XtremSF EMC flash ssd portfolio redefined&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
       &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://finance.yahoo.com/news/emc-extends-flash-leadership-announces-150200143.html"&gt;EMC  &lt;/a&gt;(&lt;a style="text-decoration:none" href="http://twitter.com/emcflash"&gt;@EMCflash&lt;/a&gt;)&lt;a style="text-decoration:none" href="http://finance.yahoo.com/news/emc-extends-flash-leadership-announces-150200143.html"&gt; today announced&lt;/a&gt; some new, enhanced, renamed and a rebrand &lt;a style="text-decoration:none" href="http://www.emc.com/campaign/flash/index.htm"&gt;flash solid-state  device&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.emc.com/campaign/flash/index.htm"&gt;SSD&lt;/a&gt;) storage portfolio around theme of &lt;a style="text-decoration:none" href="http://bit.ly/1MillionIOPS"&gt;XtremIO&lt;/a&gt;. &lt;a style="text-decoration:none" href="http://www.xtremio.com/"&gt;XtremIO was the startup  company&lt;/a&gt; with a new all flash SSD storage array that &lt;a style="text-decoration:none" href="http://www.emc.com/about/news/press/2012/20120510-01.htm"&gt;EMC announced&lt;/a&gt; they were buying in &lt;a style="text-decoration:none" href="http://www.emc.com/about/news/press/2012/20120510-01.htm"&gt;May 2012&lt;/a&gt;.  Since that announcement, Project "X" has been used when referring to the  product now known as XtremIO (e.g. all flash new storage array). &lt;/p&gt;
       &lt;a style="text-decoration:none" href="https://community.emc.com/docs/DOC-21522"&gt;&lt;img src="http://www.emc.com/images/promos/20130221-flash/hp-promo-flash-type.png" alt="EMC flash SSD image" border="0" /&gt;&lt;/a&gt;
       &lt;p align="justify"&gt;Synopsis  of announcement&lt;/p&gt;
       &lt;div align="justify"&gt;
  &lt;ul&gt;
    &lt;li&gt;Product  rollout and selective availability of the new all flash SSD array XtremIO&lt;/li&gt;
    &lt;li&gt;Rename  server-side PCIe ssd flash cards from &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2697"&gt;VFCache&lt;/a&gt; to &lt;a style="text-decoration:none" href="http://www.emc.com/collateral/data-sheet/h11411-xtremsf-ds.pdf"&gt;XtremSF&lt;/a&gt;&lt;/li&gt;
    &lt;li&gt;New  XtremSF models including enhanced &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;multi-level  cell (eMLC)&lt;/a&gt; with larger capacities&lt;/li&gt;
    &lt;li&gt;Rename  VFCache caching software to &lt;a style="text-decoration:none" href="http://www.emc.com/collateral/hardware/data-sheet/h9581-xtremswcache-ds.pdf"&gt;XtremSW&lt;/a&gt; (enables cache mode vs. target mode)&lt;/li&gt;
  &lt;/ul&gt;
       &lt;/div&gt;
       &lt;p align="justify"&gt;What  EMC previously announced:&lt;/p&gt;
       &lt;div align="justify"&gt;
  &lt;ul&gt;
    &lt;li&gt;Buying  the company XtremeIO&lt;/li&gt;
    &lt;li&gt;Productizing  the new all flash array as part of Project "X"&lt;/li&gt;
    &lt;li&gt;It  would formally announce the new product in 2013 (which is now)&lt;/li&gt;
    &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2697"&gt;VFCache&lt;/a&gt; and later enhancements  during 2012. &lt;/li&gt;
  &lt;/ul&gt;
       &lt;/div&gt;
       &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends and perspectives" width="191" height="117" /&gt;
       &lt;p align="justify"&gt;Overall, I give an Atta boy and Atta girl to  the EMC crew for a Product Defined Announcement (PDA) extending their flash  portfolio to complement their different customers and prospects various environment  needs. Now let us sit back and watch EMC, NetApp and others step up their &lt;a style="text-decoration:none" href="http://www.imdb.com/title/tt0085549/"&gt;flash dance&lt;/a&gt; moves to see who  will out flash the others in the eXtreme flash games, including software defined storage, software defined data centers, software defined flash, and software defined cache.&lt;/p&gt;
       &lt;p align="justify"&gt;Related items about nand flash, SSD and metrics related themes:&lt;/p&gt;
       &lt;div align="justify"&gt;
       &lt;a style="text-decoration:none" href="http://chucksblog.emc.com/chucks_blog/2013/03/its-a-flash-world-emcs-flashnext-announcement.html#more" &gt;EMC Chucks Blog&lt;/a&gt;&lt;br /&gt;
       &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3803" &gt;Have SSDs been unsuccessful  with storage arrays (with poll)?&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;Is SSD only for performance?&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3024" &gt;More storage and IO metrics  that matter&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2304"&gt;Speaking of speeding up  business with SSD storage&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4317" title="Permanent Link: Speaking of SSDs (with poll)"&gt;Speaking of SSDs (with poll)&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=258302"&gt;SSD and Real Estate:  Location, Location, Location matters&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=245194"&gt;SSD Is in Your Future: Where,  When and With What Are the Questions&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=258730&amp;"&gt;Storage and IO trends for  2013 and beyond&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3875"&gt;SSD, flash and DRAM, DejaVu or something new?&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026" &gt;What is the best kind of IO?  The one you do not have to do&lt;/a&gt; &lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2825" &gt;Why SSD based arrays and  storage appliances can be a good idea (Part II)&lt;/a&gt;
    &lt;/p&gt;
    &lt;/p&gt;
       &lt;/div&gt;
        &lt;p&gt;Read more about XtremIO, XtremSF, XtremSW and SSD flash related items &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4404"&gt;here in part II of this post&lt;/a&gt;.&lt;/p&gt;
       &lt;p&gt;Ok, nuff said (for now). &lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 5 Mar 2013 17:47:48 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4395</guid>
    </item>


    <item>
     <title>Part II: XtremIO,  XtremSW and XtremSF EMC flash ssd portfolio redefined</title>
     <link>http://storageioblog.com/?p=4404</link>
      <description>
        &lt;p&gt;Part II: XtremIO,  XtremSW and XtremSF EMC flash ssd portfolio redefined&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
&lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4395"&gt;Part one of this two-part post&lt;/a&gt; provided a summary of today's &lt;a style="text-decoration:none" href="http://finance.yahoo.com/news/emc-extends-flash-leadership-announces-150200143.html"&gt;EMC &lt;/a&gt;(&lt;a style="text-decoration:none" href="http://twitter.com/emcflash"&gt;@EMCflash&lt;/a&gt;)&lt;a style="text-decoration:none" href="http://finance.yahoo.com/news/emc-extends-flash-leadership-announces-150200143.html"&gt; announcement&lt;/a&gt; around  &lt;a style="text-decoration:none" href="http://bit.ly/1MillionIOPS"&gt;XtremIO&lt;/a&gt; and renaming &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2697"&gt;VFCache&lt;/a&gt; to &lt;a style="text-decoration:none" href="http://www.emc.com/collateral/data-sheet/h11411-xtremsf-ds.pdf"&gt;XtremSF&lt;/a&gt; and associated software as &lt;a style="text-decoration:none" href="http://www.emc.com/collateral/hardware/data-sheet/h9581-xtremswcache-ds.pdf"&gt;XtremSW&lt;/a&gt;. &lt;/p&gt;
&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends and perspectives" width="191" height="117" /&gt;
&lt;p align="justify"&gt;Synopsis  of announcement&lt;/p&gt;
&lt;div align="justify"&gt;
  &lt;ul&gt;
    &lt;li&gt;Product  rollout and selective availability of the new all flash SSD array XtremIO&lt;/li&gt;
    &lt;li&gt;Rename  server-side PCIe ssd flash cards from &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2697"&gt;VFCache&lt;/a&gt; to &lt;a style="text-decoration:none" href="http://www.emc.com/collateral/data-sheet/h11411-xtremsf-ds.pdf"&gt;XtremSF&lt;/a&gt;&lt;/li&gt;
    &lt;li&gt;New  XtremSF models including enhanced &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;multi-level  cell (eMLC)&lt;/a&gt; with larger capacities&lt;/li&gt;
    &lt;li&gt;Rename  VFCache caching software to &lt;a style="text-decoration:none" href="http://www.emc.com/collateral/hardware/data-sheet/h9581-xtremswcache-ds.pdf"&gt;XtremSW&lt;/a&gt; (enables cache mode vs. target mode)&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;
&lt;p align="justify"&gt;Now lets take a closer look at what was announced along with what it means in terms of Industry Trends and Perspectives.&lt;/p&gt;
&lt;p align="justify"&gt;XtremIO  has been in customer beta for some time and now those along with some other  early customers are able to acquire the product. In addition, EMC is opening up  XtremIO to more prospective customers (Directed Availability) who have requirements  or needs that line up with the products target market capabilities. &lt;/p&gt;
&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends and perspectives" width="191" height="117" /&gt;
&lt;p align="justify"&gt;What  this means is that XtremIO is not being simply put out into the general product  population for broad distribution. Instead, it is being put into a controlled  release (Directed Availability) to help customers, partners and EMC sales  decide where best to use it and thus risk revenue prevention in other areas.  The criteria or target opportunity (at least initially) are &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;little-data&lt;/a&gt; applications including  OLTP, &lt;a style="text-decoration:none" href="http://www.vmware.com/files/pdf/techpaper/vmware-view-solution-guide-emc-xtremio.pdf"&gt;server virtualization&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://digital.channelprosmb.com/publication/index.php?i=0&amp;m=24576&amp;l=1&amp;p=10&amp;pre=&amp;ver=flex"&gt;where  aggregation can cause aggravation&lt;/a&gt;) along with virtual desktop or VDI. In  other words, many of the traditional or legacy &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3596"&gt;IOP&lt;/a&gt; focused SSD opportunities.&lt;/p&gt;
&lt;p align="justify"&gt;In  addition to XtremIO EMC has renamed their &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2697"&gt;VFCache PCIe flash SSD cards&lt;/a&gt; (Launched  February 2012) to XtremSF along with new models with both SLC and MLC nand flash.  Also as part of today' announcement EMC is renaming the cache software for  XtremSF (e.g. VFCache) to be known as XtremSW. Now if that did not prompt the  question of if you can now buy XtremSF as a target mode only card without the  cache software the answer is yes.&lt;/p&gt;
&lt;p align="justify"&gt;What  is XtremIO?&lt;/p&gt;
&lt;p align="justify"&gt;It  is a new all flash SSD storage array. XtremIO is a Cluster, grid or collection  of nodes called bricks with linear performance scaling providing block based  all flash SSD storage. Data services consists of &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1532"&gt;data footprint reduction&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1532"&gt;DFR&lt;/a&gt;) including inline global  (across all nodes or bricks) dedupe on 4Kbyte chunks along with thin  provisioning. Global dedupe is done on ingest using a combination of flash  buffered meta-data (tables, index or dictionary) of what has been seen before  along with multi-threaded software to leverage multi-core processors. Using the  global dedupe at ingest; only new unique data is saved based on 4 Kbyte chunks. &lt;/p&gt;
&lt;p align="justify"&gt;Performance  per EMC scales from one single node to more second node or a fourth node. Note: &lt;a style="text-decoration:none" href="http://chucksblog.emc.com/chucks_blog/2012/08/when-flash-changed-storage-xtremio-preview.html"&gt;architecturally  more nodes can be added&lt;/a&gt; with EMC indicating added models will be available in the future. &lt;/p&gt;
&lt;p align="justify"&gt;In  addition to DFR, other data services including writable snapshots, and auto-load  balancing when new bricks are added. Note that in a normal running XtremIO,  data is automatically spread across the nodes for both performance and resiliency.  Data only needs to be moved or load-balanced in the background when new bricks  are added. Instant copy snapshots are supported along with writable snapshots. Currently replication is done via external EMC  products such as &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1216"&gt;VPLEX&lt;/a&gt; or &lt;a style="text-decoration:none" href="http://www.emc.com/storage/recoverpoint/recoverpoint.htm"&gt;RecoverPoint&lt;/a&gt; with statement of directions (SOD) for future enhancements.&lt;/p&gt;
&lt;p align="justify"&gt;Additional  attributes of XtremIO include:&lt;/p&gt;
&lt;div align="justify"&gt;
  &lt;ul&gt;
    &lt;li&gt;Each node or brick has up to 16 SSD drives&lt;/li&gt;
    &lt;li&gt;All bricks are involved in IO and storage processing&lt;/li&gt;
    &lt;li&gt;Positioned by EMC as Software Defined (no proprietary hardware)&lt;/li&gt;
    &lt;li&gt;Four x 8Gb Fibre Channel (8GFC) and four x 10Gb Ethernet (iSCSI) per brick&lt;/li&gt;
    &lt;li&gt;Bricks communicate with each other via a &lt;a style="text-decoration:none" href="http://chucksblog.emc.com/chucks_blog/2013/03/its-a-flash-world-emcs-flashnext-announcement.html#more"&gt; separate interconnect network or fabric&lt;/a&gt;&lt;/li&gt;
    &lt;li&gt;Bricks have redundant processors (think of as controllers) with multiple sockets and cores&lt;/li&gt;
    &lt;li&gt;4KB random read IOP's scale from 250K (one brick), 500K (two bricks) and 1 Million (four bricks). For 4K random write IOPS, the numbers are 100K, 200K and 400K across one, two and four brick configurations with low latency and all data services running (EMC supplied numbers)&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;
&lt;p align="justify"&gt;In addition to 4K being a commonly used or referred to IO size, it is also the same size as the new industry standard Advanced Format (AF). Today the standard storage block, page or sector size is 512 bytes however AF moves that to a larger 4,096 bytes (e.g. 4KB) to closer align with larger IO sizes. Note that many HDD's and some SSD's today support AF and provide 512 byte emulation modes for compatibility.&lt;/p&gt;
&lt;p align="justify"&gt;What  is &lt;a style="text-decoration:none" href="http://www.emc.com/collateral/data-sheet/h11411-xtremsf-ds.pdf"&gt;XtremSF&lt;/a&gt;?&lt;/p&gt;
&lt;p align="justify"&gt;VFCache  is renamed XtremSF with new models using eMLC as companion to existing SLC PCIe  cards and blade server mezzanine cards. EMC is emphasizing performance metrics  that matter including IOPs that are relative to customer workloads such as  4K, 8K or larger with mix of reads and writes with low latency. In addition to  IOPs with latency, size along with reads or writes for little data, EMC is also  showing bandwidth or throughput numbers for big-data and big-bandwidth.&lt;/p&gt;
&lt;table width="600" border="1"&gt;
  &lt;tr&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;Model&lt;/div&gt;&lt;/td&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;Capacity&lt;/div&gt;&lt;/td&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;Read Transfer GB/sec&lt;/div&gt;&lt;/td&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;Write Transfer GB/sec&lt;/div&gt;&lt;/td&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;Random 4K Read (IOPS)&lt;/div&gt;&lt;/td&gt;
    &lt;td width="70"&gt;&lt;div align="center"&gt;Random 4K Write (IOPS)&lt;/div&gt;&lt;/td&gt;
    &lt;td width="70"&gt;&lt;p align="center"&gt;Random 4K Mixed ( IOPS)&lt;/p&gt;    &lt;/td&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;Read latency (usec)&lt;/div&gt;&lt;/td&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;Write latency (usec)&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;2200 (eMLC)&lt;/div&gt;&lt;/td&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;2.2 TB&lt;/div&gt;&lt;/td&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;2.47&lt;/div&gt;&lt;/td&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;1.1&lt;/div&gt;&lt;/td&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;343K&lt;/div&gt;&lt;/td&gt;
    &lt;td width="70"&gt;&lt;div align="center"&gt;105K&lt;/div&gt;&lt;/td&gt;
    &lt;td width="70"&gt;&lt;div align="center"&gt;206K&lt;/div&gt;&lt;/td&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;87us&lt;/div&gt;&lt;/td&gt;
    &lt;td width="60"&gt;&lt;div align="center"&gt;30us&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;div align="center"&gt;700 (SLC)&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;700 GB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;2.9&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;1.8&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;712K&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;197K&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;411K&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;50us&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;13us&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;div align="center"&gt;550 (eMLC)&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;550 GB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;1.36&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;512 MB/s&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;174K&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;49K&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;96K&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;87us&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;37us&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;div align="center"&gt;350 (SLC)&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;350 GB&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;2.9&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;756 MB/s&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;715K&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;95K&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;267K&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;50us&lt;/div&gt;&lt;/td&gt;
    &lt;td&gt;&lt;div align="center"&gt;13us&lt;/div&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
&lt;p align="justify"&gt;Sampling of SLC and eMLC XtremSF PCIe SSD cards performance characteristics (via EMC) including latency measured in microseconds). Note performance differences due to some cards being based on SLC and others on eMLC.&lt;/p&gt;
&lt;p align="justify"&gt;Additional  attributes, some new and some previously announced include:&lt;/p&gt;
&lt;div align="justify"&gt;
  &lt;ul&gt;
    &lt;li&gt;8X  PCIe bandwidth lanes for performance&lt;/li&gt;
    &lt;li&gt;No  IO impact to applications during garbage collection&lt;/li&gt;
    &lt;li&gt;Supports  multi-core processor workloads with parallel design&lt;/li&gt;
    &lt;li&gt;Low  CPU overhead by off-loading functions to PCIe card&lt;/li&gt;
    &lt;li&gt;Half-height,  half-length PCIe form factor&lt;/li&gt;
    &lt;li&gt;Wear-leveling  for nand flash program/erase (P/E) cycle duration&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;
&lt;div align="justify"&gt;Other storage, server and systems vendors including Cisco, &lt;a style="text-decoration:none" href="http://search.dell.com/results.aspx?s=bsd&amp;c=us&amp;l=en&amp;cs=04&amp;k=pcie+flash+ssd&amp;cat=all"&gt;Dell&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://h18004.www1.hp.com/products/servers/proliantstorage/solid-state/index.html"&gt;HP&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www-03.ibm.com/systems/storage/flash/index.html"&gt;IBM&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.netapp.com/us/products/storage-systems/flash-accel/"&gt;NetApp&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.netapp.com/us/products/storage-systems/flash-accel/"&gt;Oracle&lt;/a&gt; offer various PCIe nand flash SSD cards either as target, cache or mixed modes. Manufactures or suppliers of PCIe nand flash SSD cache and target cards include among others &lt;a style="text-decoration:none" href="http://www.fusionio.com/"&gt;FusionIO&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.intel.com/content/www/us/en/solid-state-drives/solid-state-drives-910-series.html"&gt;Intel&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.lsi.com/products/storagecomponents/Pages/SolidState.aspx"&gt;LSI&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.micron.com/products/solid-state-storage/enterprise-pcie-ssd"&gt;Micron&lt;/a&gt; , &lt;a style="text-decoration:none" href="http://www.ocztechnology.com/ocz-revodrive-pci-express-ssd.html"&gt;OCZ&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.virident.com/"&gt;Virident&lt;/a&gt; (who is &lt;a style="text-decoration:none" href="http://www.seagate.com/about/newsroom/press-releases/seagate-virident-join-forces-pr-master/"&gt;partnered with Seagate&lt;/a&gt;).&lt;/div&gt;
&lt;p align="justify"&gt;What  is &lt;a style="text-decoration:none" href="http://www.emc.com/collateral/hardware/data-sheet/h9581-xtremswcache-ds.pdf"&gt;XtremSW&lt;/a&gt;?&lt;/p&gt;
&lt;p align="justify"&gt;Server  side flash software (not to be confused with FAST) for using XtremSF as a tier  0 (server-side) ssd cache or target. In target mode the XtremSF functions as a  high performance persistent local dedicated direct attached storage (DAS)  device. Cache mode enables frequently accessed data to be kept close to the  applications off-loading underlying storage systems to be more effectively used.  The XtremSW complements back-end storage systems for data protection and  persistence along with investment protection of those assets.&lt;/p&gt;
&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends and perspectives" width="191" height="117" /&gt;
&lt;p align="justify"&gt;What  this all means&lt;/p&gt;

&lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/Nijkerk_Nov2012/SIO_StorageExpo_SSD_Oct23_2012.pdf"&gt;SSD  is in your future, question is where, when and with what&lt;/a&gt;. &lt;/p&gt;
&lt;p align="justify"&gt;Why not just use SSD (DRAM and or nand flash) everywhere? &lt;/p&gt;
&lt;p align="justify"&gt;Keep in mind that in the data center (traditional, virtual or cloud) &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4196"&gt;everything is not the same&lt;/a&gt;. Thus the simple answer is that there is not enough of it available at a low enough price point (think closer to &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-i-20346/"&gt;Hard Disk Drives&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-i-20346/"&gt;HDD&lt;/a&gt;) costs) to fit into customers budget. Sure SSDs provide better performance and productivity benefits, however while there is no such thing as a data or information recession, there are budget constraints. &lt;/p&gt;
&lt;p align="justify"&gt;Another reason why SSD cant simply be used everywhere are physical (and logical) constraints such as amount of memory a server can directly access, or current DDR3 DIMMs (this could change with &lt;a style="text-decoration:none" href="http://www.eetimes.com/electronics-news/4406570/Flash-will-ride-DRAM-bus-in-2014--says-Micron"&gt;DDR4 according to Micron&lt;/a&gt;) can only address and work with DRAM, PCIe bus physical slot space, operating and hypervisor addressing limits among others.&lt;/p&gt;
&lt;p align="justify"&gt;If SSD (DRAM and or nand flash) were priced were priced low enough (e.g. much closer to HDDs) and available SSD including both DRAM and nand flash (SLC, MLC, eMLC, TLC, etc) along with emerging Phase Change Memory (PCM) are at the convergence of traditional memory and data storage. While some storage (or server) professionals may not agree, storage is an extension of memory and thus part of the traditional server and storage memory hierarchy shown below.&lt;/p&gt;
&lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/Nijkerk_Nov2012/SIO_StorageExpo_SSD_Oct23_2012.pdf"&gt;&lt;img src="http://storageio.com/images/LocalityOfReference.jpg" alt="Storage I/O and cache locality of reference" width="450" height="230" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p align="justify"&gt; This brings up the locality of reference topic also shown in the following figure where &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026"&gt;the best IO is the one that does not have to be done&lt;/a&gt;. The second best is the one that can be done closest to application to a given level of service. Locality of reference which is important for servers and storage systems including caching refers to how close frequently accessed data is to where it is needed. For some applications this means as much DRAM main memory in a server as possible either clustered, with battery backup or other data persistency protection including onboard HDD or SSD (e.g. towards the top of the hierarchy). &lt;/p&gt;
    &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/Nijkerk_Nov2012/SIO_StorageExpo_SSD_Oct23_2012.pdf"&gt;&lt;img src="http://storageio.com/images/SSD_Options.gif" alt="nand flash SSD and storage I/O location options" width="480" height="280" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p align="justify"&gt;There are other applications where localized SSD (DRAM or nand flash) are a benefit to compliment main memory or as a persistent cache and target such as PCIe cards or SAS and SATA drives. Further down the stack and for housing larger amounts of storage with performance (reads or writes, random or sequential) along with data services is where all SSD and hybrid (mix of SSD and HDD) fit. Even further down the stack and for a broader segment is where cloud storage services based on SSD such as those from Rackspace (&lt;a style="text-decoration:none" href="http://www.rackspace.com/blog/cloud-block-storage/"&gt;Cloud Block Storage with SSD&lt;/a&gt;) and Amazon (&lt;a style="text-decoration:none" href="http://aws.amazon.com/about-aws/whats-new/2012/07/31/announcing-provisioned-iops-for-amazon-ebs/"&gt;provisioned IOPS for EBS&lt;/a&gt;) have a play. Lets not forget about SSD in laptop, tablets and workstations, for example I have a Samsung model 830 in my &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3002"&gt;Lenvo X1&lt;/a&gt;.&lt;/p&gt;
&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends and perspectives" width="191" height="117" /&gt;
&lt;p align="justify"&gt;Some  general industry trends include:&lt;/p&gt;
&lt;div align="justify"&gt;
  &lt;ul&gt;
    &lt;li&gt;SSD  is like real estate, location can matter, a little can go a long way&lt;/li&gt;
    &lt;li&gt;SSD  media options include DRAM and nand flash (SLC, MLC, eMLC, TLC)&lt;/li&gt;
    &lt;li&gt;Portfolios  broadening with different products for various needs&lt;/li&gt;
    &lt;li&gt;SSD  functionality in servers, appliances, storage systems and cloud services&lt;/li&gt;
    &lt;li&gt;All  flash SSD arrays have not killed off all &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4146"&gt;traditional or hybrid storage arrays&lt;/a&gt;&lt;/li&gt;
    &lt;li&gt;Focus  expanding from Just a Bunch Of SSD (JBOS) to enterprise like functionality&lt;/li&gt;
    &lt;li&gt;Software  needs hardware, hardware needs software, the two work better together&lt;/li&gt;
    &lt;li&gt;Comparing  meaningful &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3024"&gt;metrics that matter&lt;/a&gt; vs. industry marketing metrics&lt;br /&gt;
&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;

&lt;p align="justify"&gt;&lt;/p&gt;
&lt;p align="justify"&gt;Related items about nand flash, SSD and metrics related themes:&lt;/p&gt;
&lt;div align="justify"&gt;
&lt;a style="text-decoration:none" href="http://chucksblog.emc.com/chucks_blog/2013/03/its-a-flash-world-emcs-flashnext-announcement.html#more" &gt;EMC Chucks Blog&lt;/a&gt;&lt;br /&gt;
&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3803" &gt;Have SSDs been unsuccessful  with storage arrays (with poll)?&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;Is SSD only for performance?&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3024" &gt;More storage and IO metrics  that matter&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2304"&gt;Speaking of speeding up  business with SSD storage&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4317" title="Permanent Link: Speaking of SSDs (with poll)"&gt;Speaking of SSDs (with poll)&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=258302"&gt;SSD and Real Estate:  Location, Location, Location matters&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=245194"&gt;SSD Is in Your Future: Where,  When and With What Are the Questions&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=258730&amp;"&gt;Storage and IO trends for  2013 and beyond&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3875"&gt;SSD, flash and DRAM, DejaVu or something new?&lt;/a&gt;&lt;br /&gt;
      &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026" &gt;What is the best kind of IO?  The one you do not have to do&lt;/a&gt; &lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2825" &gt;Why SSD based arrays and  storage appliances can be a good idea (Part II)&lt;/a&gt;
    &lt;/p&gt;
    &lt;/p&gt;
&lt;/div&gt;
&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends and perspectives" width="191" height="117" /&gt;
&lt;p align="justify"&gt;Some additional thoughts and perspectives&lt;/p&gt;
&lt;p align="justify"&gt;Does this mean traditional storage arrays are  now dead?&lt;/p&gt;
&lt;p align="justify"&gt;IMHO, no, there will be some cannibalization  of existing storage systems by XtremIO within EMC customers or prospects if not  managed, as well as via those from others. Keep in mind that recently &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4146"&gt;EMC announced enhancements to their  VMAX&lt;/a&gt; including entry-level options for service providers. Some new opportunities  opened up will be where traditional all SSD (flash or dram) systems have historically  had success. &lt;/p&gt;
&lt;p align="justify"&gt;Traditional SSD and new dedicated SSD systems include &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;Texas Memory Systems&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;TMS&lt;/a&gt;) &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;bought by IBM in 2012&lt;/a&gt;, and the  recently announced &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4352"&gt;NetApp EF540&lt;/a&gt; (and future FlashRay) along with startups Solidfire, Violin, Whiptail among  others. There will be environments where XtremIO may take care of all storage  needs for a customer or specific application or piece of it. Then there will be  other situations where XtremIO will go-exist with EMC or other vendor' storage  solutions as part of a data infrastructure.&lt;/p&gt;
&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Storage I/O industry trends and perspectives" width="191" height="117" /&gt;
&lt;p align="justify"&gt;Who will EMC be competing against with  XtremIO?&lt;/p&gt;
&lt;p align="justify"&gt;Certainly the startups or smaller players  such as Violin, Whiptail, Purestorage, Solidfire along with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;IBM/TMS&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4352"&gt;NetApp EF540&lt;/a&gt; (eventually FlashRay  as well) among others. &lt;/p&gt;
&lt;p align="justify"&gt;There will also be some competition with  other hybrid storage array vendors that have a mix of HDD and SSD. XtremIO will  also compete in some situations on its own vs. other PCIe flash target and  cache cards such as FusionIO, however for the most part those will up against  XtremSF and XtremSW. &lt;/p&gt;
&lt;p align="justify"&gt;Why the slow or "Directed Availability" rollout?&lt;/p&gt;
&lt;p align="justify"&gt;Why not? By taking a controlled rollout  selecting and qualifying customers for XtremIO, EMC gets to manage how the  product goes out into production and control how it is used to increase chances  of success. Unlike a startup that would be forced to try to put their new  technology anywhere, EMC has the luxury of selecting where it goes, not to  mention needing to avoid introducing a revenue prevention play for its other  products.&lt;/p&gt;
&lt;p align="justify"&gt;Overall, I give an Atta boy and Atta girl to  the EMC crew for a Product Defined Announcement (PDA) extending their flash  portfolio to complement their different customers and prospects various environment  needs. Now watch EMC, NetApp and others step up their &lt;a style="text-decoration:none" href="http://www.imdb.com/title/tt0085549/"&gt;flash dance&lt;/a&gt; moves to see who  will out flash the others in the eXtreme flash games, not to mention emerging software defined marketing moves (SDMM) ;) .&lt;/p&gt;
&lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 5 Mar 2013 17:47:48 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4404</guid>
    </item>

    <item>
     <title>February 2013 Server and StorageIO Update Newsletter</title>
     <link>http://storageioblog.com/?p=4385</link>
      <description>
        &lt;p&gt;February 2013 Server and StorageIO Update Newsletter&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;br/&gt;
        &lt;table width="556" border="0"&gt;
        &lt;tr&gt;
        &lt;td width="181"&gt;&lt;p align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Feb2013_Full.html"&gt;&lt;img src="http://storageio.com/images/NewsletterImage.jpg" alt="StorageIO News Letter Image" width="168" height="226" /&gt;&lt;/a&gt; 
        &lt;strong&gt;February 2013 News letter&lt;/strong&gt; 
        &lt;/td&gt;
        &lt;td width="359"&gt;
        &lt;div align="justify"&gt;Welcome to the February 2013  edition of the StorageIO Update news letter including a new format and added content. &lt;br/&gt;
        &lt;/div&gt;
        &lt;p align="justify"&gt;You can get access to this news letter via various social media venues (some are shown below) in addition to &lt;a style="text-decoration:none" href="http://storageio.com/newsletter.html"&gt;StorageIO web sites&lt;/a&gt; and subscriptions. &lt;/p&gt;
        &lt;p align="justify"&gt;Click on the following links to view the February 2013 edition as (&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Feb2013_Full.html"&gt;HTML sent via Email&lt;/a&gt;) version, or  &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Feb2013_Full.pdf"&gt;PDF&lt;/a&gt; versions. &lt;/p&gt;
        &lt;p align="justify"&gt;Visit the &lt;a style="text-decoration:none" href="http://storageio.com/newsletter.html"&gt;news letter page&lt;/a&gt; to view previous editions of the StorageIO Update.&lt;/p&gt;&lt;/td&gt;
        &lt;/tr&gt;
        &lt;/table&gt;
        &lt;br /&gt;
        &lt;p&gt;You can subscribe to the news letter by &lt;a style="text-decoration:none" href="https://secure.campaigner.com/CSB/Public/Form.aspx?fid=651291"&gt;clicking here.&lt;/a&gt;&lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;Enjoy this edition of the &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Feb2013_Full.html"&gt;StorageIO Update news letter&lt;/a&gt;, let me know your comments and feedback.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Thu, 28 Feb 2013 04:49:49 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4385</guid>
    </item>


    <item>
     <title>Vote for top 2013 vblogs, thanks for your continued support</title>
     <link>http://storageioblog.com/?p=4368</link>
      <description>
        &lt;p&gt;Vote for top 2013 vblogs, thanks for your continued support&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://www.surveygizmo.com/s3/1165270/Top-vBlog-2013"&gt;&lt;img src="http://vsphere-land.com/wp-content/uploads/uncle_sam_vote.jpg" alt="Vote for Greg Schulz (StorageIO) in top vBlogs" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://twitter.com/ericsiebert"&gt;Eric Siebert&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/ericsiebert"&gt;@Ericsiebert&lt;/a&gt;) author of the book &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20/detail/B003ZUYJ68"&gt;Maximum vSphere&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20/detail/B003ZUYJ68"&gt;get your copy on Amazon.com here&lt;/a&gt;) has opened up voting for the annual &lt;a style="text-decoration:none" href="http://vsphere-land.com/news/top-blog-2012-results.html"&gt;top vBlog&lt;/a&gt; over at his site (&lt;a style="text-decoration:none" href="http://vsphere-land.com/news/voting-now-open-for-the-2013-top-vmware-virtualization-blogs.html"&gt;vSphere-land&lt;/a&gt;). 
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20/detail/B003ZUYJ68"&gt;&lt;img src="http://vsphere-land.com/wp-content/uploads/41tffndk8el_sl500_aa300_.jpg" alt="Maximum vSphere book by Eric Siebert" width="300" height="300" border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;While there is a focus on VMware and Virtualization blogs, there are also other categories such as Storage, Scripting, pod casting as well as independent for the non vendors and VARs.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://communities.vmware.com/vexpert.jspa"&gt;&lt;img src="http://storageio.com/images/vmw_logo_vmware-expert_250x100.gif" alt="VMware vExpert"  border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;It is an honor to be included in the polling along with my many &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3020"&gt;2012 fellow vExperts&lt;/a&gt; on the list.
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://vsphere-land.com/news/top-blog-2012-results.html"&gt;Last year&lt;/a&gt; I made Eric's &lt;a style="text-decoration:none" href="http://vsphere-land.com/news/top-blog-2012-results.html"&gt;2012 top 50&lt;/a&gt; list as well as appearing in the storage and some other categories in those rankings (thanks to all who voted last year).
        &lt;p align="justify"&gt;This year I forgot to nominate myself (it's a self nomination process) so while I am not on the storage, independent bloggers, pod cast sub-categories, I am however included in the general voting having made the &lt;a style="text-decoration:none" href="http://vsphere-land.com/news/top-blog-2012-results.html"&gt;top 50 list last year (#46).&lt;/a&gt;
        &lt;p&gt;A summary of Eric's recommended voting criteria vs. basic popularity are:&lt;br /&gt;
        &lt;ul&gt;
        &lt;li&gt;Longevity: How long has somebody been blogging and  posting for vs. starting and stopping.&lt;/li&gt;
        &lt;li&gt;Length: Short quick snippet posts vs more original  content, time and effort vs. just posting.&lt;/li&gt;
        &lt;li&gt;Frequency: How often do posts appear, lots of short  pieces vs. regular longer ones vs. an occasional post.&lt;/li&gt;
        &lt;li&gt;Quality: What's in the post, original ideas, tips,  information, insight, analysis, thought perspectives vs. reposting or reporting what others are doing.&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.surveygizmo.com/s3/1165270/Top-vBlog-2013"&gt;Voting is now open&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.surveygizmo.com/s3/1165270/Top-vBlog-2013"&gt;click here on the vote image&lt;/a&gt;) and closes on March 1, 2013 so if you read this or any of my other posts, comments and content or listen to our new pod casts at &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;storageio.tv&lt;/a&gt; (also on &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt;).&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://www.surveygizmo.com/s3/1165270/Top-vBlog-2013"&gt;&lt;img src="http://vsphere-land.com/wp-content/uploads/vote-button-300x298.jpg" alt="Vote for Greg Schulz (StorageIO) in top vBlogs" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;Thank you in advance for &lt;a style="text-decoration:none" href="http://www.surveygizmo.com/s3/1165270/Top-vBlog-2013"&gt;your continued support&lt;/a&gt; and watch for more posts, comments, perspectives and pod casts about data and information infrastructure topics, trends, tools and techniques including servers, storage, IO networking, cloud, virtualization, backup/recovery, BC, DR and data protection along with big and little data (among other things).&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 23 Feb 2013 19:19:19 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4368</guid>
    </item>

    <item>
     <title>VCE revisited, now and zen</title>
     <link>http://storageioblog.com/?p=4360</link>
      <description>
        &lt;p&gt;VCE revisited, now and zen&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
&lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO Industry trends and perspectives image" width="150" height="100" /&gt;&lt;br /&gt;&lt;/p&gt;
&lt;p align="justify"&gt;Yesterday &lt;a style="text-decoration:none" href="http://newsroom.cisco.com/press-release-content?type=webcontent&amp;articleId=1146385"&gt;VCE  and their proud parents&lt;/a&gt; announced revenues had reached an annual run rate  of a billion dollars. Today &lt;a style="text-decoration:none" href="http://www.vce.com/about/media/news?id=tcm:20-3919"&gt;VCE announced&lt;/a&gt; some new products along with enhancements to others. &lt;/p&gt;
&lt;p align="justify"&gt;Before  going forward though, lets take go back for a moment to help set the stage to  see where things might be going in the future. A little over a three years ago, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=774"&gt;back in November 2009 VCE was born&lt;/a&gt; and initially named ACADIA by its proud parents (Cisco, EMC, Intel and VMware). &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=774"&gt;Here is a post that I did back then&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a style="text-decoration:none" href="http://www.vce.com/"&gt;&lt;img src="http://www.vce.com/asset/images/vce-logo.jpg" alt="VCE logo" width="68" height="68" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;/p&gt;
&lt;p align="justify"&gt;Btw  the reference to Zen might cause some to think that I don't how to properly refer to the &lt;a style="text-decoration:none" href="http://xen.org/"&gt;Xen hypervisor&lt;/a&gt;. It is really a play from &lt;a style="text-decoration:none" href="http://www.amazon.com/Tall-Cool-2006-Remastered-Version/dp/B00122MC6U"&gt;Robert  Plants album Now and Zen&lt;/a&gt; and its song &lt;a style="text-decoration:none" href="http://www.amazon.com/Tall-Cool-2006-Remastered-Version/dp/B00122MC6U"&gt;Tall  Cool One&lt;/a&gt;. For those not familiar, &lt;a style="text-decoration:none" href="http://www.amazon.com/Tall-Cool-2006-Remastered-Version/dp/B00122MC6U"&gt;click  on the link and listen&lt;/a&gt; (some will have DejaVu, others might think its new  and cool) as it takes a look back as well as present, similar to VCE. &lt;/p&gt;
&lt;a style="text-decoration:none" href="http://www.amazon.com/Tall-Cool-2006-Remastered-Version/dp/B00122MC6U"&gt;&lt;img src="http://ecx.images-amazon.com/images/I/61WOcpkCUlL._SL500_AA280_.jpg" alt="Robert plant now and zen vs. Xen hypervisor" width="273" height="275" border="0" /&gt;&lt;/a&gt;
&lt;p&gt;On  the other hand, this might prompt the question of when will Xen be available on  a Vblock? For that I defer you to &lt;a style="text-decoration:none" href="http://twitter.com/treylayton"&gt;VCE  CTO Trey Layton&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/treylayton"&gt;@&lt;strong&gt;treylayton&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;).&lt;/strong&gt; &lt;/p&gt;
&lt;p align="justify"&gt;VCE  stands for Virtual Computing Environment and was launched as a joint initiative  including products and a company (since renamed from Acadia to VCE) to bring  all the pieces together. As a company, VCE is based in Plano Texas just  north of downtown Dallas and down the road from EDS or what is now left of it  after the HP acquisition The primary  product of VCE has been the Vblock. The Vblock is a converged solution  comprising components from their parents such as VMware virtualization and management  software tools, Cisco servers, EMC storage and software tools and Intel  processors.&lt;/p&gt;
&lt;p align="justify"&gt;Not  surprisingly there are many ex-EDS personal at VCE along with some Cisco, EMC,  VMware and many other people from other organizations in Plano as well  as other cites. Also interesting to note that unlike other youngsters that  grow up and stay in touch with their parents via technology or social media  tools, VCE is also more than a few miles (try hundreds to thousands) from the  proud parent headquarters on the San Jose California and Boston areas.&lt;/p&gt;
&lt;p&gt;&lt;a style="text-decoration:none" href="http://www.vce.com/"&gt;&lt;img src="http://www.vce.com/asset/images/vce-logo.jpg" alt="VCE logo" width="68" height="68" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;/p&gt;
&lt;p align="justify"&gt;As  part of a momentum update, VCE and their parents (Cisco, EMC, VMware and Intel)  announced annual revenue run rate of a billion dollars in just three years. In  addition the proud parents and VCE announced that they have over 1,000 revenue  shipped and installed &lt;a style="text-decoration:none" href="http://www.vce.com/products/vblock/overview"&gt;Vblock  systems&lt;/a&gt; (also &lt;a style="text-decoration:none" href="http://www.emc.com/platform/vce-vblock.htm"&gt;here&lt;/a&gt;)  based on &lt;a style="text-decoration:none" href="http://www.cisco.com/en/US/products/ps10265/products.html"&gt;Cisco  compute servers&lt;/a&gt;, and &lt;a style="text-decoration:none" href="http://www.emc.com/platform/vce-vblock.htm#EMC-VCE"&gt;EMC storage&lt;/a&gt; solutions.&lt;/p&gt;
&lt;p&gt;The &lt;a style="text-decoration:none" href="http://www.vce.com/about/media/news?id=tcm:20-3919"&gt;VCE announcement  consists&lt;/a&gt; of:&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.vce.com/products/specialized/sap-hana"&gt;SAP HANA&lt;/a&gt; database  application optimized Vblocks (two modes, 4 node and 8 node)&lt;/li&gt;
  &lt;li&gt;VCE &lt;a style="text-decoration:none" href="http://www.vce.com/products/vblock/vce-vision"&gt;Vision&lt;/a&gt; management  tools and middleware or what I have refered to as Valueware&lt;/li&gt;
  &lt;li&gt;Entry level Vblock (&lt;a style="text-decoration:none" href="http://www.vce.com/products/vblock/system-100"&gt;100&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.vce.com/products/vblock/system-200"&gt;200&lt;/a&gt;) with Cisco C  servers and EMC (&lt;a style="text-decoration:none" href="http://www.emc.com/storage/vnx/vnx-family.htm"&gt;VNXe  and VNX&lt;/a&gt;) storage&lt;/li&gt;
  &lt;li&gt;Performance and  functionality enhancements to existing Vblock models &lt;a style="text-decoration:none" href="http://www.vce.com/products/vblock/system-300"&gt;300&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.vce.com/products/vblock/system-700"&gt;700&lt;/a&gt;&lt;/li&gt;
  &lt;li&gt;Statement of direction for  more specialized Vblocks besides SAP HANA&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a style="text-decoration:none" href="http://vce.com"&gt;&lt;img border="0" width="343" height="181" src="http://storageio.com/images/SIO_VCE_Family_Feb2013.gif" /&gt;&lt;/a&gt;&lt;br /&gt;
  Images  courtesy with permission of &lt;a style="text-decoration:none" href="http://vce.com"&gt;VCE.com&lt;/a&gt;&lt;/p&gt;
&lt;p align="justify"&gt;While  VCE is known for their Vblock converged, stack, integrated, data center in a  box, private cloud or among other descriptors, there is more to the story. VCE  is addressing &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2156"&gt;convergence&lt;/a&gt; of  common IT building blocks for cloud, virtual, and traditional physical  environments. Common core building blocks include servers (compute or  processors), networking (IO and connectivity), storage, hardware, software,  management tools along with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2156"&gt;people,  processes&lt;/a&gt;, metrics, policies and protocols.&lt;/p&gt;
&lt;p&gt;&lt;a style="text-decoration:none" href="http://vce.com"&gt;&lt;img src="http://storageio.com/images/SIO_BuildingBlocks.gif" alt="Storage I/O image of cloud and virtual IT building blocks" width="343" height="181" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;/p&gt;
&lt;p align="justify"&gt;I  like the visual image that VCE is using (see below) as it aligns with and has themes  common to what I have discussing in the past.&lt;/p&gt;
&lt;p&gt;&lt;a style="text-decoration:none" href="http://vce.com"&gt;&lt;img border="0" width="343" height="181" src="http://storageio.com/images/SIO_VCE_ConvergedPeopleProd.gif" /&gt;&lt;/a&gt;&lt;br /&gt;
  Images  courtesy with permission of &lt;a style="text-decoration:none" href="http://vce.com"&gt;VCE.com&lt;/a&gt;&lt;/p&gt;
&lt;p align="justify"&gt;VCE  Vision is software with APIs that collects information about Vblock hardware  and software components to give insight to other tools and management  frameworks. For example VMware &lt;a style="text-decoration:none" href="http://www.vce.com/products/vblock/vce-vision"&gt;vCenter plug-in&lt;/a&gt; and vCenter  Operations Manager Adapter which should not be a surprise. Customers will also  be able to write to the Vision API to meet their custom needs. Let us watch and  see what VCE does to add support for other software and management tools, along  with gain support from others.&lt;/p&gt;
&lt;p&gt;
&lt;img border="0" width="343" height="181" src="http://storageio.com/images/SIO_VCE_ConvergedOperations.gif" /&gt;&lt;br /&gt;
Images  courtesy with permission of &lt;a style="text-decoration:none" href="http://vce.com"&gt;VCE.com&lt;/a&gt;&lt;/p&gt;
&lt;p align="justify"&gt;Vision  is more than just an information source feed for VMware vCenter or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2147"&gt;VASA&lt;/a&gt; or tools and frameworks from  others. Vision is software developed by VCE that will enable insight and  awareness into the Vblock and applications, however also confirm and give  status of physical and logical component configuration. This means the basis  for setting up automated or programmatic remediation such as determining what  software or firmware to update based on different guidelines. &lt;/p&gt;
&lt;p&gt;
&lt;img border="0" width="343" height="181" src="http://storageio.com/images/SIO_VCE_VisionModel.gif" /&gt;&lt;br /&gt;
Images  courtesy with permission of &lt;a style="text-decoration:none" href="http://vce.com"&gt;VCE.com&lt;/a&gt;&lt;/p&gt;
&lt;p align="justify"&gt;Initially  VCE Vision provides (information) inventory and perspective of how those  components are in compliance with firmware or software releases, so stay  tuned. VCE is indicating that Vision will continue to evolve after all this is  the V1.0 release with future enhancements targeted towards taking action,  controlling or active management. &lt;/p&gt;
&lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO Industry trends and perspectives image" width="150" height="100" /&gt;&lt;br /&gt;&lt;/p&gt;
&lt;p&gt;Some trends, thoughts and perspectives&lt;/p&gt;
&lt;p align="justify"&gt;The &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;industry adoption buzz&lt;/a&gt; is around software  defined X where X can be data center (SDDC), or storage (SDS) or networking  (SDN), or marketing (SDM) or other things. The hype and noise around software  defined which in the case of some technologies is good. On the marketing hype  side, this has led to some Software Defined BS (SDBS). &lt;/p&gt;
&lt;p align="justify"&gt;Thus, it was refreshing at least in the  briefing session I was involved in to hear a minimum focus around software  defined and more around customer and IT business enablement with technology  that is shipping today.&lt;/p&gt;
&lt;p align="justify"&gt;VCE Vision is a good example of adding  value hence what I refer to as &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3989"&gt;Valueware&lt;/a&gt; around converged components. For those vendors who have similar solutions, I  urge them to streamline, simplify and more clearly articulate their value  proposition if they have &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3989"&gt;valueware&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a style="text-decoration:none" href="http://www.vce.com/"&gt;&lt;img src="http://www.vce.com/asset/images/vce-logo.jpg" alt="VCE logo" width="68" height="68" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;/p&gt;
&lt;p align="justify"&gt;Vendors including VCE continue to  evolve their platform based converged solutions by adding more valueware,  management tools, interfaces, APIs, interoperability and support for more  applications. The support for applications is also moving beyond simple line  item ordering or part number skews to ease acquisition and purchasing. Some solutions  include VCE Vblock, &lt;a style="text-decoration:none" href="http://www.netapp.com/us/solutions/cloud/flexpod/"&gt;NetApp  FlexPod&lt;/a&gt; that also uses Cisco compute servers, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2896"&gt;IBM PureSystems&lt;/a&gt; (PureFlex etc) and &lt;a style="text-decoration:none" href="http://www.dell.com/us/enterprise/p/dell-vstart-v100/pd"&gt;Dell vStart&lt;/a&gt; among others are extending their support and optimization for various software  solutions. These software solutions range from SAP (including HANA), Microsoft  (Exchange, SQLserver, Sharepoint), Citrix desktop (VDI), Oracle, OpenStack,  Hadoop map reduce along with other &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;little-data&lt;/a&gt;,  big-data and big-bandwidth applications to name a few.&lt;/p&gt;
&lt;p&gt;Additional and related reading:&lt;br /&gt;
  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=774"&gt;Acadia VCE: VMware + Cisco + EMC =  Virtual Computing Environment&lt;/a&gt;&lt;br /&gt;
  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4212" title="Permanent Link: Cloud conversations: Public, Private, Hybrid what about Community Clouds?"&gt;Cloud  conversations: Public, Private, Hybrid what about Community Clouds?&lt;/a&gt;&lt;br /&gt;
&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4333"&gt;Cloud, virtualization, Storage I/O  trends for 2013 and beyond&lt;/a&gt;&lt;br /&gt;
  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2156"&gt;Convergence: People, Processes,  Policies and Products&lt;/a&gt;&lt;br /&gt;
  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1149"&gt;Hard product vs. soft product&lt;/a&gt;&lt;br /&gt;
  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3989" title="Permanent Link: Hardware, Software,  what about Valueware?"&gt;Hardware,  Software, what about Valueware?&lt;/a&gt;&lt;br /&gt;
  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938" title="Permanent Link: Industry adoption vs. industry deployment, is  there a difference?"&gt;Industry  adoption vs. industry deployment, is there a difference?&lt;/a&gt;&lt;br /&gt;
  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;Many faces of storage hypervisor,  virtual storage or storage virtualization&lt;/a&gt;&lt;br /&gt;
  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017" title="Permanent Link: The Human Face of Big Data, a Book Review"&gt;The Human  Face of Big Data, a Book Review&lt;/a&gt;&lt;br /&gt;
&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2147" title="Permanent Link: Why VASA is important to have in your VMware CASA"&gt;Why  VASA is important to have in your VMware CASA&lt;/a&gt;&lt;br /&gt;

&lt;p align="justify"&gt;Congratulations to VCE, along with  their proud parents, family, friends and partners, now how long will it take to  reach your next billion dollars in annual run rate revenue. Hopefully it wont be three years until the next VCE revisited now and Zen ;).&lt;/p&gt;
&lt;p&gt;&lt;a style="text-decoration:none" href="http://www.vce.com/"&gt;&lt;img src="http://www.vce.com/asset/images/vce-logo.jpg" alt="VCE logo" width="68" height="68" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;/p&gt;
&lt;p align="justify"&gt;Disclosure: EMC and Cisco have been  StorageIO clients, I am a &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3020"&gt;VMware  vExpert&lt;/a&gt; that gets me a free beer after I pay for VMworld and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2813"&gt;Intel&lt;/a&gt; has named &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2813"&gt;two of my books&lt;/a&gt; listed on their &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2813"&gt;Recommended Reading List for Developers&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Ok, nuff said, time to head off to &lt;a style="text-decoration:none" href="http://www.vbeers.org/2013/02/14/vbeers-twin-cities-mn-thursday-21-february-2013/"&gt;vBeers&lt;/a&gt; over in Minneapolis.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Thu, 21 Feb 2013 21:12:12 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4360</guid>
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    <item>
     <title>NetApp EF540, something familiar, something new</title>
     <link>http://storageioblog.com/?p=4352</link>
      <description>
        &lt;p&gt;NetApp EF540, something familiar, something new&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO Industry trends and perspectives image" width="150" height="100" /&gt;&lt;br /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.netapp.com/us/company/news/press-releases/news-rel-20130219-678946.aspx"&gt;NetApp  announced&lt;/a&gt; the other day a new all nand flash &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4317"&gt;solid-state devices&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4317"&gt;SSD&lt;/a&gt;) storage system called the &lt;a style="text-decoration:none" href="http://www.netapp.com/us/products/storage-systems/flash-ef540/ef540-tech-specs.aspx"&gt;EF540&lt;/a&gt; that is available now. The EF540 has something's new and cool, along with some  things familiar, tried, true and proven. &lt;/p&gt;
        &lt;p align="justify"&gt;What is new is that  the EF540 is an all nand flash &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;multi-level  cell&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;MLC&lt;/a&gt;)  SSD storage system. What is old is that the &lt;a style="text-decoration:none" href="http://www.netapp.com/us/media/ds-3417.pdf"&gt;EF540&lt;/a&gt; is based on the  NetApp E-Series (read more &lt;a style="text-decoration:none" href="http://www.netapp.com/us/products/storage-systems/e5400/"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.netapp.com/us/products/storage-systems/e2600/index.aspx"&gt;here&lt;/a&gt;)  and &lt;a style="text-decoration:none" href="http://www.netapp.com/us/media/ds-3171-66862.pdf"&gt;SANtricity software&lt;/a&gt; with hundreds of thousands installed systems. As a refresher, the E-Series are  the storage system technologies and solutions obtained via the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1786"&gt;Engenio acquisition from LSI in 2011&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://www.ntapgeek.com/"&gt;&lt;img src="http://3.bp.blogspot.com/-AhJKtDdkGxo/USKtrErGSSI/AAAAAAAAA2I/WSoM4lRvz2M/s1600/EF540_Front_View.png" alt="Image of NetApp EF540 via ntapgeek.com" width="375" height="132" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Image via &lt;a style="text-decoration:none" href="http://www.ntapgeek.com"&gt;www.ntapgeek.com&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;The EF540 expands the NetApp SSD flash portfolio which includes  products such as &lt;a style="text-decoration:none" href="http://www.netapp.com/us/products/storage-systems/flash-cache/"&gt;FlashCache&lt;/a&gt; (read cache aka PAM) for controllers in &lt;a style="text-decoration:none" href="http://www.netapp.com/us/products/platform-os/data-ontap-8/"&gt;ONTAP&lt;/a&gt; based storage systems. Other NetApp items in the NetApp flash portfolio include &lt;a style="text-decoration:none" href="http://www.netapp.com/us/products/platform-os/flashpool.aspx"&gt;FlashPool&lt;/a&gt; SSD drives for persistent read and write storage in &lt;a style="text-decoration:none" href="http://www.netapp.com/us/products/platform-os/data-ontap-8/"&gt;ONTAP&lt;/a&gt; based  systems. Complimenting FlashCache and FlashPool is the server-side PCIe caching  card and software &lt;a style="text-decoration:none" href="http://www.netapp.com/us/products/storage-systems/flash-accel/"&gt;FlashAccel&lt;/a&gt;.  NetApp is claiming to have revenue shipped 36PB of flash complimenting over 3 Exabytes (EB) of storage while continuing to ship a large amount of SAS and  SATA HDD's. &lt;/p&gt;
        &lt;p align="justify"&gt;NetApp also previewed its future &lt;a style="text-decoration:none" href="http://www.netapp.com/us/company/news/press-releases/news-rel-20130219-678946.aspx"&gt;FlashRay&lt;/a&gt; storage system that should appear in beta later in 2013 and general availability  in 2014. &lt;/p&gt;
        &lt;p align="justify"&gt;In addition to SSD and flash related announcements, &lt;a style="text-decoration:none" href="http://www.netapp.com/us/products/storage-systems/fas6200/fas6200-tech-specs.aspx"&gt;NetApp  also announced enhancements to its ONTAP FAS/V6200 series&lt;/a&gt; including the  FAS/V6220, FAS/V6250 and FAS/V6290.&lt;/p&gt;
        &lt;p&gt;Some &lt;a style="text-decoration:none" href="http://www.netapp.com/us/products/storage-systems/flash-ef540/ef540-tech-specs.aspx"&gt;characteristics  of the NetApp EF540&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.netapp.com/us/products/storage-systems/e2600/e2600-software.aspx"&gt;SANtricity&lt;/a&gt; include:&lt;/p&gt;
        &lt;ul&gt;
          &lt;li&gt;Two models with 12 or 24 x 6Gbs SAS 800GB MLC  SSD devices&lt;/li&gt;
          &lt;li&gt;Up to 9.6TB or 19.2TB physical storage in a  2U (3.5 inch) tall enclosure&lt;/li&gt;
          &lt;li&gt;Dual controllers for redundancy,  load-balancing and availability&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026"&gt;IOP&lt;/a&gt; performance of over 300,000 4Kbyte random 100% reads under 1ms&lt;/li&gt;
          &lt;li&gt;6GByte/sec performance of 512Kbyte sequential  reads, 5.5Gbyte/sec random reads&lt;/li&gt;
          &lt;li&gt;Multiple &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3596"&gt;RAID&lt;/a&gt; levels (0, 1, 10, 3, 5, 6)  and flexible group sizes&lt;/li&gt;
          &lt;li&gt;12GB  of DRAM cache memory in each controller (mirrored)&lt;/li&gt;
          &lt;li&gt;4  x 8GFC host server-side ports per controller&lt;/li&gt;
          &lt;li&gt;Optional  expansion host ports (6Gb &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;SAS&lt;/a&gt;,  8GFC, 10Gb iSCSI, 40Gb IBA/SRP)&lt;/li&gt;
          &lt;li&gt;Snapshots  and replication (synchronous and asynchronous) including to &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-i-20346/"&gt;HDD&lt;/a&gt; systems&lt;/li&gt;
          &lt;li&gt;Can  be used for traditional IOP intensive little-data, or bandwidth for big-data&lt;/li&gt;
          &lt;li&gt;Proactive SSD wear monitoring and  notification alerts&lt;/li&gt;
          &lt;li&gt;Utilizes &lt;a style="text-decoration:none" href="ttp://www.netapp.com/us/products/storage-systems/e2600/e2600-software.aspx"&gt;SANtricity  version 10.84&lt;/a&gt;&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://poll.fm/3pud4"&gt;Click here to vote and view results in a Poll, Are large storage arrays day's numbered?&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;EMC and NetApp (along with other vendors) continue to sell large  numbers of HDD's as well as large amounts of SSD. Both EMC and NetApp are  taking similar approaches of leveraging PCIe flash cards as cache adding software  functionality to compliment underlying storage systems. The benefit is that the  cache approach is less disruptive for many environments while allowing improved  return on investment (ROI) of existing assets.&lt;/p&gt;
        &lt;table border="1" cellspacing="0" cellpadding="0"&gt;
          &lt;tr&gt;
            &lt;td width="299" valign="top"&gt;&lt;p&gt;&lt;/p&gt;&lt;/td&gt;
            &lt;td width="126" valign="top"&gt;&lt;p align="center"&gt;EMC&lt;/p&gt;&lt;/td&gt;
            &lt;td width="145" valign="top"&gt;&lt;p align="center"&gt;NetApp&lt;/p&gt;&lt;/td&gt;
          &lt;/tr&gt;
          &lt;tr&gt;
            &lt;td width="299" valign="top"&gt;&lt;p&gt;Storage systems    with HDD and SSD&lt;/p&gt;&lt;/td&gt;
            &lt;td width="126" valign="top"&gt;&lt;p align="center"&gt;VMAX, VNX&lt;/p&gt;&lt;/td&gt;
            &lt;td width="145" valign="top"&gt;&lt;p align="center"&gt;FAS/V, E-Series&lt;/p&gt;&lt;/td&gt;
          &lt;/tr&gt;
          &lt;tr&gt;
            &lt;td width="299" valign="top"&gt;&lt;p&gt;Storage systems    with SSD cache&lt;/p&gt;&lt;/td&gt;
            &lt;td width="126" valign="top"&gt;&lt;p align="center"&gt;FastCache,&lt;/p&gt;&lt;/td&gt;
            &lt;td width="145" valign="top"&gt;&lt;p align="center"&gt;FlashCache&lt;/p&gt;&lt;/td&gt;
          &lt;/tr&gt;
          &lt;tr&gt;
            &lt;td width="299" valign="top"&gt;&lt;p&gt;All SSD based    storage&lt;/p&gt;&lt;/td&gt;
            &lt;td width="126" valign="top"&gt;&lt;p align="center"&gt;VMAX, VNX&lt;/p&gt;&lt;/td&gt;
            &lt;td width="145" valign="top"&gt;&lt;p align="center"&gt;EF540&lt;/p&gt;&lt;/td&gt;
          &lt;/tr&gt;
          &lt;tr&gt;
            &lt;td width="299" valign="top"&gt;&lt;p&gt;All new SSD system    in development&lt;/p&gt;&lt;/td&gt;
            &lt;td width="126" valign="top"&gt;&lt;p align="center"&gt;Project X&lt;/p&gt;&lt;/td&gt;
            &lt;td width="145" valign="top"&gt;&lt;p align="center"&gt;FlashRay&lt;/p&gt;&lt;/td&gt;
          &lt;/tr&gt;
          &lt;tr&gt;
            &lt;td width="299" valign="top"&gt;&lt;p&gt;Server side PCIe    SSD cache&lt;/p&gt;&lt;/td&gt;
            &lt;td width="126" valign="top"&gt;&lt;p align="center"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2697"&gt;VFCache&lt;/a&gt;&lt;/p&gt;&lt;/td&gt;
            &lt;td width="145" valign="top"&gt;&lt;p align="center"&gt;FlashAcell&lt;/p&gt;&lt;/td&gt;
          &lt;/tr&gt;
          &lt;tr&gt;
            &lt;td width="299" valign="top"&gt;&lt;p&gt;Partner ecosystems&lt;/p&gt;&lt;/td&gt;
            &lt;td width="126" valign="top"&gt;&lt;p align="center"&gt;Yes&lt;/p&gt;&lt;/td&gt;
            &lt;td width="145" valign="top"&gt;&lt;p align="center"&gt;Yes&lt;/p&gt;&lt;/td&gt;
          &lt;/tr&gt;
        &lt;/table&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026"&gt;The best IO is the one that  you do not have to do&lt;/a&gt;, however the next best are those that have the least  cost or affect which is where SSD comes into play. &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=258302"&gt;SSD is  like real estate&lt;/a&gt; in that location matters in terms of providing benefit, as  well as how much space or capacity is needed. &lt;/p&gt;
        &lt;p align="justify"&gt;What does this all mean?&lt;br /&gt;
        The NetApp EF540 based on the E-Series storage system architecture is  like one of its primary competitors (e.g. EMC VNX also available as an &lt;a style="text-decoration:none" href="http://chucksblog.emc.com/chucks_blog/2011/11/catching-up-with-vnx-.html"&gt;all-flash  model&lt;/a&gt;). The similarity is that both have been competitors, as well as have  been around for over a decade with hundreds of thousands of installed systems.  The similarities are also that both continue to evolve their code base  leveraging new hardware and software functionality. These improvements have  resulted in improved performance, availability, capacity, energy effectiveness  and cost reduction.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://poll.fm/3pud4"&gt;Click here to vote and view results in a Poll&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://poll.fm/1hzph"&gt;Whats your take on RAID still being relevant?&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;From a performance perspective, there are plenty of public workloads  and benchmarks including &lt;a style="text-decoration:none" href="http://technet.microsoft.com/en-us/exchange/ff182054.aspx"&gt;Microsoft ESRP&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=582"&gt;SPC&lt;/a&gt; among others to confirm  its performance. Watch for NetApp to release EF540 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=582"&gt;SPC&lt;/a&gt; results given their history of  doing so with other E-Series based systems. With those or other results, compare  and contrast to other solutions looking not just at IOPS or MB/sec (bandwidth),  also latency, functionality and cost.&lt;/p&gt;
        &lt;p align="justify"&gt;What  does the EF540 compete with?&lt;br /&gt;
        The  EF540 competes with all  flash based SSD solutions (Violin,  Solidfire, Purestorage, Whiptail, Kaminario, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;IBM/TMS&lt;/a&gt;, up-coming EMC Project "X"  (aka XtremeIO)) among others. Some of those systems use general-purpose  servers combined SSD drives, PCIe cards along with management software where  others leverage customized platforms with software. To a lesser extent,  competition will also be mixed mode SSD and HDD solutions along with some PCIe  target SSD cards for some situations.&lt;/p&gt;
        &lt;p align="justify"&gt;What  to watch and look for:&lt;br /&gt;
        It  will be interesting to view and contrast public price performance results using  SPC or Microsoft ESRP among others to see how the EF540 compares. In addition,  it will be interesting to compare other storage based, as well as  SSD systems beyond the number of IOPS. What will be interesting is to keep an  eye on latency, as well as bandwidth, feature functionality and associated  costs.&lt;/p&gt;
        &lt;p align="justify"&gt;Given  that the NetApp E-Series are OEM or sold by third parties, let's see if  something looking similar or identical to the EF540 appear at any of those or  new partners. This includes traditional general purpose and little-data environments,  along with cloud, managed service provider, high performance compute and high  productivity compute (HPC), super computer (SC), big data and big bandwidth  among others. &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://poll.fm/3zake"&gt;Click here to vote and view results in a Poll, Have SSD been successful in traditional storage systems and arrays&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;The  EF540 could also appear as a storage or IO accelerator for large-scale out,  clustered, grid and object storage systems for meta data, indices, key value  stores among other uses either direct attached to servers, or via shared iSCSI, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;SAS&lt;/a&gt;, FC and InfiniBand (IBA)  SCSI Remote Protocol (SRP).&lt;/p&gt;
        &lt;p align="justify"&gt;Keep  an eye on how the startups that have been primarily Just a Bunch Of SSD (JBOS)  in a box start talking about adding new features and functionality such as snapshots,  replication or price reductions. Also, keep an eye and ear open to what EMC  does with project "X" along with NetApp FlashRay among other improvements.&lt;/p&gt;
        &lt;p align="justify"&gt;For NetApp customers, prospects, partners, E-Series OEMs and their customers with the need for IO consolidation, or performance optimization for big-data, little-data and related applications the EF540 opens up new opportunities and should be good news. For EMC competitors, they now have new competition which also signals an expanding market with new opportunities in adjacent areas for growth. This also further signals the need for diverse ssd portfolios and product options to meet different customer application needs, along with increased functionality vs. lowest cost for high capacity fast nand SSD storage.&lt;/p&gt;
        &lt;p&gt;Some related reading:&lt;/p&gt;
        &lt;ul&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4317" &gt;Speaking of SSDs&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026" &gt;What  is the best kind of IO? The one you do not have to do&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=258302"&gt;SSD  and Real Estate: Location, Location, Location&lt;/a&gt; &lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=245194"&gt;SSD Is  in Your Future: Where, When and With What Are the Questions&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3803" &gt;Have SSDs been unsuccessful with storage arrays?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2825" &gt;Why SSD based arrays and storage appliances can be a good idea&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2697"&gt;EMC  VFCache respinning SSD and intelligent caching&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1323" &gt;Two  companies on parallel tracks moving like trains offset by time: EMC and NetApp&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3149" &gt;NetApp  on rough ground, or a diamond in the rough?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a  style="text-decoration:none" href="http://storageioblog.com/?p=3419" &gt;IBM buys flash solid state device (SSD) industry veteran TMS&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1951" &gt;Unified  storage systems showdown: NetApp FAS vs. EMC VNX&lt;/a&gt;&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p&gt;Disclosure:  NetApp, Engenio (when LSI), EMC and TMS (now IBM) have been clients of  StorageIO.&lt;/p&gt;
        &lt;p&gt;Ok,  nuff said&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Thu, 21 Feb 2013 05:45:45 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4352</guid>
    </item>



    <item>
     <title>Cloud, virtualization, Storage I/O trends for 2013 and beyond</title>
     <link>http://storageioblog.com/?p=4333</link>
      <description>
        &lt;p&gt;Cloud, virtualization, Storage I/O trends for 2013 and beyond&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO Industry trends and perspectives image" width="150" height="100" /&gt;&lt;br /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;It is still early in 2013, so I can make some  &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=258730&amp;"&gt;cloud, virtualization, storage and IO related prediction&lt;/a&gt;s, or more aptly, talk about some trends, in addition  to those that I made in &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Dec2012_Full.html" target="new"&gt;late 2012&lt;/a&gt;,  looking forward and back. Common over-riding themes will continue to include convergence (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2156"&gt;people and technology&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3989"&gt;valueware&lt;/a&gt;, clouds (public, private, hybrid and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4212"&gt;community&lt;/a&gt;) among others.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/DataCenterDistance.jpg" alt="cloud virtualization storage I/O data center image" width="448" height="239" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Certainly, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4317"&gt;solid  state drives&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4317"&gt;SSDs&lt;/a&gt;) will  remain popular, both in terms of &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;industry adoption, and industry deployment&lt;/a&gt;. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017"&gt;Big-data&lt;/a&gt; (and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;little data&lt;/a&gt;) management tools and purpose-build storage systems or solutions continue to be  popular, as are those for supporting little data applications. On the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4219"&gt;cloud  storage&lt;/a&gt; front, there are many options for various use cases  available. Watch for more emphasis on &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4196"&gt;service-level agreements (SLA),  service-level objectives (SLO)&lt;/a&gt;, security, pricing transparency, and tiers of  service. &lt;/p&gt;
        &lt;img src="http://storageio.com/images/RTORPO.gif" alt="storage I/O rto rpo dcim image" width="415" height="143" /&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4219"&gt;Cloud&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://objectstorage.us/"&gt;object storage&lt;/a&gt; will continue to gain in  awareness, functionality, and options from various providers in terms of  products, solutions, and services. There will be a mix of large-scale solutions  and smaller ones, with a mix of open-source and proprietary pieces. Some of  these will be for archiving, some for backup or data protection. Others will be  for big-data, high-performance computing, or cloud on a local or wide area  basis, while others for general file sharing.&lt;/p&gt;
        &lt;a href="http://storageioblog.com/?p=3913"&gt;&lt;img src="http://storageio.com/images/Ceph_Architecture3.gif" alt="Ceph object storage architecture example" width="334" height="235" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;Along with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4219"&gt;cloud&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://objectstorage.us/"&gt;object storage&lt;/a&gt;, watch for more options about how those products or services can be accessed using traditional NAS  (NFS, CIFS, HDFS and others) along with block, such as iSCSI object API's,  including Amazon S3, REST, HTTP, JSON, XML, iOS and &lt;a style="text-decoration:none" href="http://www.snia.org/cdmi"&gt;CDMI&lt;/a&gt; along with programmatic bindings.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341" target="new"&gt;Data  protection modernization&lt;/a&gt;, including backup/restore, high-availability,  business continuity, disaster recovery, archiving, and related technologies for  cloud, virtual, and traditional environments will remain popular themes. &lt;/p&gt;
        &lt;img src="http://storageio.com/images/SIO_DataCenter_Rows.jpg" alt="cloud and virtual data center image" width="330" height="220"  /&gt;
        &lt;p align="justify"&gt;Expect more Fibre Channel over Ethernet for networking with  your servers and storage, PCIe Gen 3 to move data in and out of servers, and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;Serial-attached SCSI&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;SAS&lt;/a&gt;) as a means of attaching  storage to servers or as the back-end storage for larger storage systems and  appliances. For those who like to look out over the horizon, keep an eye  and ear open for more discussion around PCI gen 3 deployment and &lt;a style="text-decoration:none" href="http://www.intel.com/content/www/us/en/io/pci-express/pci-express-architecture-devnet-resources.html"&gt;gen  4&lt;/a&gt; definitions, not to mention &lt;a style="text-decoration:none" href="http://www.eetimes.com/electronics-news/4406570/Flash-will-ride-DRAM-bus-in-2014--says-Micron"&gt;DDR4  and nand flash&lt;/a&gt; moving close to the processors.&lt;/p&gt;
        &lt;p align="justify"&gt;With &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4325"&gt;VMware buying Virsto&lt;/a&gt;, that should keep software defined marketing (SDM) and&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt; Storage hypervisors&lt;/a&gt;, storage virtualization, virtual storage,  virtual storage arrays (VSA's) active topic themes. Lets also keep in mind for storage space capacity optimization Data footprint reduction (DFR) including archiving, backup  and data protection modernization, compression, consolidation, dedupe and data  management.&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 13 Feb 2013 01:45:54 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4333</guid>
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    <item>
     <title>VMware buys virsto, is it about storage hypervisors?</title>
     <link>http://storageioblog.com/?p=4325</link>
      <description>
        &lt;p&gt;VMware buys virsto, is it about storage hypervisors?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO Industry trends and perspectives image" width="150" height="100" /&gt;&lt;br /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Yesterday &lt;a style="text-decoration:none" href="http://www.vmware.com/company/news/releases/vmw-virsto-021113.html"&gt;VMware  announced that it is acquiring&lt;/a&gt; the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2304"&gt;IO performance optimization&lt;/a&gt; and  acceleration software vendor &lt;a style="text-decoration:none" href="http://www.vmware.com/company/news/releases/vmw-virsto-021113.html"&gt;Virsto&lt;/a&gt; for an undisclosed amount. &lt;/p&gt;
        &lt;p align="justify"&gt;Some may know Virsto due to their latching and jumping onto  the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;Storage Hypervisor&lt;/a&gt; bandwagon  as part of storage virtualization and virtual storage. On the other hand, some may  know Virsto for their software that plugs into server virtualization Hypervisor  such as VMware and &lt;a style="text-decoration:none" href="http://virsto.com/partners/microsoft/"&gt;Microsoft  Hyper-V&lt;/a&gt;. Then there are all of those who either did not or still don't know  of Virsto or their solutions yet they need to learn about it.&lt;/p&gt;
        &lt;p align="justify"&gt;Unlike &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;virtual  storage arrays&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;VSAa&lt;/a&gt;), or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;virtual storage appliances&lt;/a&gt;, or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;storage virtualization software&lt;/a&gt; that  aggregates storage, the &lt;a style="text-decoration:none" href="http://virsto.com/products/virsto-architecture/"&gt;Virsto software address  the IO performanc&lt;/a&gt;e aggravation caused by aggregation. &lt;/p&gt;
        &lt;p align="justify"&gt;Keep in mind that &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026"&gt;the  best IO is the IO that you do not have to do&lt;/a&gt;. The second best IO is the one  that has the least impact and that is cost effective. A common approach, or  preached best practice by some vendors server virtualization and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2041"&gt;virtual desktop infrastructures&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2041"&gt;VDI&lt;/a&gt;) that result in IO bottlenecks  is to throw more &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4317"&gt;SSD&lt;/a&gt; or &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-i-20346/"&gt;HDD&lt;/a&gt; hardware at the problem. &lt;/p&gt;
        &lt;img src="http://storageio.com/images/LocalityOfReference.jpg" alt="server virtualization aggregation causing aggravation" width="444" height="225" /&gt;
        &lt;p align="justify"&gt;Turns out that the problem with virtual machines (VMs) is  not just aggregation (consolidation) causing aggravation, its also the mess of  mixed applications and IO profiles. That is where &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3596"&gt;IO optimization&lt;/a&gt; and acceleration  tools come into play that are plugged into applications, file systems, operating  systems, hypervisors or storage appliances.&lt;/p&gt;
        &lt;p align="justify"&gt;In the case of Virsto (&lt;a style="text-decoration:none" href="http://cormachogan.com/2012/08/22/virsto-software-for-vsphere-overview/"&gt;read  more about their solution here&lt;/a&gt;), their technology plugs into the hypervisor  (e.g. VMware vSphere/ESX or Hyper-V) to group and optimize IO operations. &lt;/p&gt;
        &lt;p align="justify"&gt;By using &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4317"&gt;SSD&lt;/a&gt; as a persistent cache, tools such as Virsto can help make better use of  underlying storage systems including &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/hard-disk-drives-hdd-for-virtual-environments-part-i-20346/"&gt;HDD&lt;/a&gt; and SSD, while also removing the aggravation as a result of aggregation.&lt;/p&gt;
        &lt;p align="justify"&gt;What will be interesting to watch is to see if VMware  continues to support other hypervisors such as Microsoft Hyper-V or close the  technology to VMware only.&lt;/p&gt;
        &lt;p align="justify"&gt;It will also be interesting to see how VMware and  their parent EMC can leverage Virsto technology to complement virtual SANs as  well as VSAs and underlying hardware from &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2697"&gt;VFcache&lt;/a&gt; to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3803"&gt;storage arrays with SSD&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2825"&gt;SSD appliances&lt;/a&gt; as opposed to  compete with them.&lt;/p&gt;
        &lt;p align="justify"&gt;With the Virsto technology now part of VMware, hopefully  there will be less time on talking about storage hypervisors and more around  server IO optimization and enablement to create broader awareness for the  technology.&lt;/p&gt;
        &lt;p align="justify"&gt;Congratulations to VMware (and EMC) along with Virsto.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 13 Feb 2013 01:02:03 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4325</guid>
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    <item>
     <title>Speaking of SSDs (with poll)</title>
     <link>http://storageioblog.com/?p=4317</link>
      <description>
        &lt;p&gt;Speaking of SSDs (with poll)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO Industry trends and perspectives image" width="150" height="100" /&gt;&lt;br /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In the spirit of solid state devices (SSD) including DRAM  and nand flash, not to mention emerging &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3816"&gt;phase chance memory&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3816"&gt;PCM&lt;/a&gt;) among others that help to  boost productivity and cut latency, here are a couple of quick notes and links.&lt;/p&gt;
        &lt;p&gt;Here are a some more pieces to have a quick look at:&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=258302"&gt;SSD and Real Estate: Location, Location, Location matters&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=245194"&gt;SSD Is in Your Future: Where, When and With What Are the  Questions&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=258730&amp;"&gt;Storage and IO trends for 2013 and beyond&lt;/a&gt;&lt;br /&gt; 
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3875"&gt;SSD,  flash and DRAM, DejaVu or something new?&lt;/a&gt;&lt;br /&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3875"&gt;&lt;img src="http://storageio.com/images/SSDtimeline.jpg" alt="Storage I/O ssd timeline image" width="448" height="273" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;Is SSD only for performance?&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3803" title="Permanent Link: Have SSDs been unsuccessful with storage arrays (with poll)?"&gt;Have  SSDs been unsuccessful with storage arrays (with poll)?&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=2895&amp;doc_id=258720&amp;"&gt;End the Hardware Numbers Game&lt;/a&gt;&lt;br /&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=2895&amp;doc_id=258720&amp;"&gt;&lt;img src="http://img.deusm.com/21cit/2013/02/258720/174859_509307.jpg" alt="Desum poll planned SSD use image" width="481" height="289" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://img.deusm.com/21cit/2013/02/258720/174859_509307.jpg"&gt;Image via 21cit (desum): The SSD hardware numbers game&lt;/a&gt;&lt;/p&gt;
        What's your take on SSD in storage arrays, &lt;a style="text-decoration:none" href="http://poll.fm/3zake"&gt;cast your vote and see results here&lt;/a&gt;.&lt;br /&gt;
        &lt;br /&gt;Also &lt;a style="text-decoration:none" href="http://www.eetimes.com/electronics-news/4406570/Flash-will-ride-DRAM-bus-in-2014--says-Micron"&gt;check  out here&lt;/a&gt; what Micron has in mind with merging nand flash with the DDR4  (e.g. DRAM socket) memory bus for servers in a year or two.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 13 Feb 2013 00:23:45 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4317</guid>
    </item>


    <item>
     <title>Cloud conversations: Public, Private, Hybrid what about Community Clouds?</title>
     <link>http://storageioblog.com/?p=4212</link>
      <description>
        &lt;p&gt;Cloud conversations: Public, Private, Hybrid what about Community Clouds?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO Industry trends and perspectives image" width="250" height="175" /&gt;&lt;br /&gt;&lt;/p&gt;
        &lt;p&gt;Have  you heard of a community clouds?&lt;/p&gt;
        &lt;p align="justify"&gt;Cloud  computing including cloud storage and services as products, solutions and  services offer different functionality and enable benefits for various types  of organizations, entities or individuals. &lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_VariousClouds.gif" alt="various types of clouds image" width="465" height="265" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Public  clouds, private clouds and hybrids leveraging public and private continue to evolve  in technology, reliability, security and functionality along with the awareness  around them. &lt;/p&gt;
        &lt;p align="justify"&gt;IT  professionals tell me they are interested in clouds however they have &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4091"&gt;concerns&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4091"&gt;Cloud concerns&lt;/a&gt; range from security,  compliance, industry or government regulations, privacy and budgets among  others with private, public or hybrid clouds. Peer, cooperative (co-op),  consortium or community clouds can be a solution for those that traditional  &lt;a style="text-decoration:none" href="http://www.storageio.com/DownloadItems/CVDSN_Chapter1.pdf"&gt;public, private, hybrid, AaaS, SaaS, PaaS or IaaS&lt;/a&gt;  do not meet their needs. &lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/CloudLayers.jpg" alt="various types, layers and services of clouds image" width="465" height="265" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;From  a technology standpoint, there should have to be much if any difference between  a community cloud and a public, private or hybrid. Instead, they community  clouds are more about thinking outside of the box, or outside of common cloud  thinking per say. This means thinking beyond what others are talking about or  doing and looking at how cloud products, services and practices can be used in  different ways to meet your concerns or requirements.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/AfternoonCloud2.jpg" alt="cloud image" width="465" height="265" /&gt;&lt;/p&gt;
        &lt;a style="text-decoration:none" href="http://poll.fm/180e8"&gt;What's your take on clouds, click here to cast your vote and see results.&lt;/a&gt;&lt;br /&gt;
        &lt;p&gt;Read more about community clouds including &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4219"&gt;common questions in part II here&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said (for now)...&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Fri, 1 Feb 2013 10:54:32 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4212</guid>
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    <item>
     <title>Cloud conversations: Public, Private, Hybrid and Community Clouds? (Part II)</title>
     <link>http://storageioblog.com/?p=4219</link>
      <description>
        &lt;p&gt;Cloud conversations: Public, Private, Hybrid and Community Clouds? (Part II)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO Industry trends and perspectives image" width="250" height="175" /&gt;&lt;br /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is the second of a two part series, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4212"&gt;read part I here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Common  community cloud conversation questions include among others:&lt;/p&gt;
        &lt;p align="justify"&gt;Who  defines the standards for community clouds?&lt;br /&gt;
        The  members or participants, or whoever they hire or get to volunteer to do it.&lt;/p&gt;
        &lt;p align="justify"&gt;Who  pays for the community cloud?&lt;br /&gt;
        The  members or participants do, think about a co-op or other resource sharing  consortium with multi-tenant (shared) capabilities to isolate and keep members  along with what they are doing separate.&lt;/p&gt;
        &lt;p align="justify"&gt;Who  are community clouds for, when to use them?&lt;br /&gt;
        If  you cannot justify a private cloud for yourself, or, if you need more  resiliency than what can be provided by your site and you know of a peer,  partner, member or other with common needs, those could be a fit. Another  variation is you are in an industry or agency or district where pooling of  resources, yet operating separate has advantages or already being done. These  range from medical and healthcare to education along with various small medium businesses  (SMBs) that do not want to or cannot use a public facility for various reasons.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/AfternoonCloud2.jpg" alt="cloud image" width="465" height="265" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;What  technology is needed for &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20/detail/1439851735"&gt;building a  community cloud&lt;/a&gt;?&lt;br /&gt;
        Similar  to deploying a public or private cloud, you will need various hard products  including servers, storage, networking, management software tools for provisioning,  orchestration, show back or charge back, multi-tenancy, security and authentication,  data protection (backup, bc, dr, ha) along with various middleware and  applications.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_BuildingBlocks.gif" alt="Storage I/O cloud building block image" width="465" height="265" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;What  are community clouds used for?&lt;br /&gt;
        Almost  anything, granted there are limits and boundaries based tools, technologies,  security and access controls among other constraints. Applications can range  from &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;big-data to little-data&lt;/a&gt; on  all if not most points in between. On the other hand, if they are not safe or  secure enough for your needs, then use a private cloud or whatever it is that you are currently using.&lt;/p&gt;
        &lt;p align="justify"&gt;What  about community cloud security, privacy and compliance regulations?&lt;br /&gt;
        Those  are topics and reasons why like-minded or affected groups might be able to  leverage a community cloud. By being like-minded or affected groups, labs,  schools, business, entities, agencies, districts, or other organizations that  are under common mandates for security, compliance, privacy or other regulations  can work together, yet keep their interests separate. What tools or techniques  for achieving those goals and objectives would be dependent on those who  offer services to those entities now?&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3603"&gt;&lt;img src="http://storageio.com/images/DegreesSeperate.jpg" alt="data centers, information factories and clouds" width="465" height="265" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Where  can you get a community cloud?&lt;br /&gt;
        Look  around using &lt;a style="text-decoration:none" href="http://www.google.com/search?q=greg+schulz+cloud"&gt;Google&lt;/a&gt; or your favorite search tool; also watch the comments section to see how long it  takes someone to jump in to say how he or she can help. Also talk with solution  providers, business partners and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1727"&gt;VARs&lt;/a&gt;. Note that they may not know the term or phrases  per say, so here is what to tell them. Tell them that you would like to deploy  a private cloud at some place that will then be used in a multi-tenant way  to safely and securely support different members of your consortium. &lt;/p&gt;
        &lt;p align="justify"&gt;For  those who have been around long enough, you can also just tell them that you  want to do something like the co-op or consortium time-sharing type  systems from past generations and they may know what you are looking for. If although they look at you with a blank deer in the head-light stare eyes  glazed over, just tell them it's a new lead-edge, software defined new and revolutionary  (add some superlatives if you feel inclined) and then they might get excited. If they still don't know what to do or help  you with, have them get in touch with me and I will explain it to them, or, I'll  put you in touch with those can help.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/DataCenterDistance.jpg" alt="data centers, information factories and clouds" width="465" height="265" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Where  do you put a community cloud?&lt;br /&gt;
        You  could deploy them in your own facility, other member's locations or both for resiliency.  You could also use a safe secure co-lo facility already being used for other  purposes.&lt;/p&gt;
        &lt;p align="justify"&gt;Do  community clouds have organizers?&lt;br /&gt;
        Perhaps,  however they are probably more along the lines of a coordinator, administrator,  manager, controller as opposed to a community organizer per say. In other words,  do not confuse a community cloud with a cloud community organized, aligned and  activated for some particular cause. On  the other hand, maybe there is value prop for some cloud activist to be  organized and take up the cause for community clouds in your area of interest  ;).&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_DataCenter_Rows.jpg" alt="data centers, information factories and clouds" width="465" height="265" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Are  community clouds more of a concept vs. a product?&lt;br /&gt;
        If  you have figured out that a community or peer cloud is nothing more than a  different way of deploying, using and managing a combination of private, public  and hybrid and putting a marketing name on them, congratulations, you are now  thinking outside of the box, or outside of the usual cloud conversations. &lt;/p&gt;
        &lt;p align="justify"&gt;What  about public cloud services for selected audiences such as &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3435"&gt;Amazons GovCloud&lt;/a&gt;? On one hand, I  guess you could call or think of that as a semi-private public cloud, or a  semi-public private cloud, or if you like superlatives an uber gallistic  hybrid  community cloud.&lt;/p&gt;
        &lt;p align="justify"&gt;How you go about building, deploying and managing your community, co-op, consortium, and agency, district or peer cloud will be how you leverage various hard and software products. The results of which will be your return on innovation (the new ROI) to address various needs and concerns or also known as valueware. Those results should be able to address or help close gaps and leverage clouds in general as a resource vs. simply as a tool, technology or technique.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said...&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Fri, 1 Feb 2013 10:54:32 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4219</guid>
    </item>

    <item>
     <title>Tape is still alive, or at least in conversations and  discussions</title>
     <link>http://storageioblog.com/?p=4202</link>
      <description>
        &lt;p&gt;Tape is still alive, or at least in conversations and  discussions&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO Industry trends and perspectives image" width="250" height="175" /&gt;&lt;br /&gt;
        &lt;br /&gt;Depending on whom you talk to or ask, you will get  different views and opinions, some of them stronger than others on if magnetic  tape is dead or alive as a data storage medium. However an aspect of tape that  is alive are the discussions by those for, against or that simply see it as one  of many data storage mediums and technologies whose role is changing.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&amp;discussionID=200199902&amp;gid=75803&amp;commentID=116290785&amp;trk=view_disc&amp;ut=3yelivfUfVJlA1"&gt;Here  is a link&lt;/a&gt; to an a ongoing discussion over in one of the Linked In group  forums (&lt;a style="text-decoration:none" href="http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&amp;discussionID=200199902&amp;gid=75803&amp;commentID=116290785&amp;trk=view_disc&amp;ut=3yelivfUfVJlA1" title="This is an open group"&gt;Backup &amp; Recovery Professionals&lt;/a&gt;) titled &lt;a style="text-decoration:none" href="http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&amp;discussionID=200199902&amp;gid=75803&amp;commentID=116290785&amp;trk=view_disc&amp;ut=3yelivfUfVJlA1"&gt;About  Tape and disk drives&lt;/a&gt;. Rest assured, there is plenty of fud and hype  on both sides of the tape is dead (or alive) arguments, not very different from  the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4146"&gt;disk&lt;/a&gt; is dead vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4146"&gt;SSD&lt;/a&gt; or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4091"&gt;cloud&lt;/a&gt; arguments. After all, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4196"&gt;not everything is the same&lt;/a&gt; in data  centers, clouds and information factories.&lt;/p&gt;
        &lt;p align="justify"&gt;Fwiw, I removed tape from my environment about 8 years ago,  or I should say directly as some of my cloud providers may in fact be using  tape in various ways that I do not see, nor do I care one way or the other as  long as my data is safe, secure, protected and SLA's are meet. Likewise, I consult and advice for organizations where tape still exists yet its role is  changing, same with those using disk and cloud.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/CVDSN_Chapter1.pdf"&gt;&lt;img src="http://storageio.com/images/SIO_DataCenter_Rows.jpg" alt="Storage I/O data center image" width="445" height="288" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;I am not ready to adopt the singular view that tape is  dead yet as I know too many environments that are still using it, however agree  that its role is changing, thus I am not part of the tape cheerleading camp. &lt;/p&gt;
        &lt;p align="justify"&gt;On the other hand, I am a fan of using disk based data  protection along with cloud in new and creative (including for my use) as  part of modernizing data protection. Although I see disk as having a very  bright and important future beyond what it is being used for now, at least  today, I am not ready to join the chants of tape is dead either.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO Industry trends and perspectives image" width="250" height="175" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Does that mean I can't decide or don't want to pick a  side? NO&lt;/p&gt;
        &lt;p align="justify"&gt;It means that I do not have to nor should anyone have to  choose a side, instead look at your options, what are you trying to do, how can  you leverage different things, techniques and tools to maximize your return on  innovation. If that means that tape is, being phased out of your organization  good for you. If that means there is a new or different role for tape in your  organization co-existing with disk, then good for you. &lt;/p&gt;
        &lt;p align="justify"&gt;If somebody tells you that tape sucks and that you are  dumb and stupid for using it without giving any informed basis for those  comments then call them dumb and stupid requesting they come back when then can  learn more about your environment, needs, and requirements ready to have an  informed discussion on how to move forward.&lt;/p&gt;
        &lt;p align="justify"&gt;Likewise, if you can make an informed value proposition  on why and how to migrate to new ways of &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341"&gt;modernizing data protection&lt;/a&gt; without  having to stoop to the tape is dead argument, or cite some research or  whatever, good for you and start telling others about it.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO Industry trends and perspectives image" width="250" height="175" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Otoh, if you need to use fud and hype on why tape is  dead, why it sucks or is bad, at least come up with some new and relevant  facts, third-party research, arguments or value propositions.&lt;/p&gt;
        &lt;p&gt;You can read more about tape and its changing role at &lt;a style="text-decoration:none" href="http://tapeisalive.com/"&gt;tapeisalive.com&lt;/a&gt; or &lt;a style="text-decoration:none" href="http://tapesummit.com/"&gt;Tapesummit.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 30 Jan 2013 10:43:21 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4202</guid>
    </item>

    <item>
     <title>In the data center or information factory, not everything is the same</title>
     <link>http://storageioblog.com/?p=4196</link>
      <description>
        &lt;p&gt;In the data center or information factory, not everything is the same&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO Industry trends and perspectives image" width="250" height="175" /&gt;&lt;br /&gt;
          &lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;Sometimes what should be understood, or that is common sense  or that you think everybody should know needs to be stated. After all, there  could be somebody who does not know what some assume as common sense or what others  know for various reasons. At times, there is simply the need to restate or have  a reminder of what should be known.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;&lt;a href="http://storageio.com/DownloadItems/CVDSN_Chapter1.pdf"&gt;&lt;img src="http://storageio.com/images/DataCenterDistance.jpg" alt="Storage I/O data center image" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Consequently, in the data center or &lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/CVDSN_Chapter1.pdf"&gt;information  factory&lt;/a&gt;, either traditional, virtual, converged, private, hybrid or public cloud,  everything is not the same. When I say not everything is the same, is that  different applications with various service level objectives (SLO's) and &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251276"&gt;service  level agreements&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251276"&gt;SLA's&lt;/a&gt;).  These are based on different characteristics from performance, availability, reliability,  responsiveness, cost, security, privacy among others. Likewise, there are  different size and types of organizations with various requirements from  enterprise to SMB, ROBO and SOHO, business or government, education or  research.&lt;/p&gt;
        &lt;p&gt;&lt;a href="http://storageio.com/DownloadItems/CVDSN_Chapter1.pdf"&gt;&lt;img src="http://storageio.com/images/DataProtectTiers.gif" alt="Various levels of HA, BC and DR" width="450" height="275"  border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;There are also different threat risks for various  applications or information services within in an organization, or across  different industry sectors. Thus various needs for meeting availability SLA's, &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251449"&gt;recovery  time objectives&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251449"&gt;RTO's&lt;/a&gt;)  and &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251449"&gt;recovery  point objectives&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251449"&gt;RPO's&lt;/a&gt;)  for data protection ranging from backup/restore, to high-availability (HA),  business continuance (BC), disaster recovery (DR) and archiving. Let us not  forget about logical and physical security of information, assets and people, processes  and intellectual property.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;&lt;a href="http://storageio.com/DownloadItems/CVDSN_Chapter1.pdf"&gt;&lt;img src="http://storageio.com/images/RTORPO.gif" alt="Storage IO RTO and RPO image" width="415" height="144" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Some data centers or information factories are compute intensive  while others are data centric, some are &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3596"&gt;IO or activity intensive&lt;/a&gt; with a mix  of compute and storage. On the other hand, some data centers such as a communications  hub may be network centric with very little data sticking or being stored. &lt;/p&gt;
        &lt;p&gt;&lt;a href="http://storageio.com/DownloadItems/CVDSN_Chapter1.pdf"&gt;&lt;img src="http://storageio.com/images/SLASLO.gif" alt="SLA and SLO image" width="440" height="235"  border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Even within in a data center or information factory, various  applications will have different profiles, protection requirements for big data  and little data. There can also be a mix of old legacy applications and new  systems developed in-house, purchased, open-source based or accessed as a  service. The servers and storage may be software defined (a new buzzword that  has already jumped the shark), virtualized or operated in a private, hybrid or  community cloud if not using a public service.&lt;/p&gt;
        &lt;p&gt;Here are some related posts tied to everything is not the  same:&lt;br /&gt;
          &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=749"&gt;Optimize Data  Storage for Performance and Capacity&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881" title="Permanent Link: Is SSD only for performance?"&gt;Is SSD only for  performance?&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043" title="Permanent Link: Cloud conversations: Gaining cloud confidence from  insights into AWS outages"&gt;Cloud  conversations: Gaining cloud confidence from insights into AWS outages&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3884" title="Permanent Link: Data Center Infrastructure Management (DCIM) and IRM"&gt;Data  Center Infrastructure Management (DCIM) and IRM&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=767" title="Permanent Link: Saving Money with Green IT: Time To Invest In Information Factories"&gt;Saving  Money with Green IT: Time To Invest In Information Factories&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251276"&gt;Everything  Is Not Equal in the Datacenter, Part 1&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251402&amp;"&gt;Everything  Is Not Equal in the Datacenter, Part 2&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251449"&gt;Everything  Is Not Equal in the Datacenter, Part 3&lt;/a&gt;&lt;/p&gt;
          &lt;p&gt;&lt;a href="http://storageio.com/DownloadItems/CVDSN_Chapter1.pdf"&gt;&lt;img src="http://storageio.com/images/SIO_DataCenter_Rows.jpg" alt="Storage I/O data center image" width="445" height="288" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;Thus, not all things are the same in the data center, or  information factories, both those under traditional management paradigms, as  well as those supporting &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;public,  private, hybrid or community clouds&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 30 Jan 2013 10:45:56 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4196</guid>
    </item>


    <item>
     <title>January 2013 Server and StorageIO Update Newsletter</title>
     <link>http://storageioblog.com/?p=4192</link>
      <description>
        &lt;p&gt;January 2013 Server and StorageIO Update Newsletter&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;br/&gt;
        &lt;table width="556" border="0"&gt;
        &lt;tr&gt;
        &lt;td width="181"&gt;&lt;p align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Jan2013_Full.html"&gt;&lt;img src="http://storageio.com/images/NewsletterImage.jpg" alt="StorageIO News Letter Image" width="168" height="226" /&gt;&lt;/a&gt; 
        &lt;strong&gt;January 2013 News letter&lt;/strong&gt; 
        &lt;/td&gt;
        &lt;td width="359"&gt;
        &lt;div align="justify"&gt;Welcome to the January 2013  edition of the StorageIO Update news letter including a new format and added content. &lt;br/&gt;
        &lt;/div&gt;
        &lt;p align="justify"&gt;You can get access to this news letter via various social media venues (some are shown below) in addition to &lt;a style="text-decoration:none" href="http://storageio.com/newsletter.html"&gt;StorageIO web sites&lt;/a&gt; and subscriptions. &lt;/p&gt;
        &lt;p align="justify"&gt;Click on the following links to view the January 2013 edition as (&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Jan2013_Full.html"&gt;HTML sent via Email&lt;/a&gt;) version, or  &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Jan2013_Full.pdf"&gt;PDF&lt;/a&gt; versions. &lt;/p&gt;
        &lt;p align="justify"&gt;Visit the &lt;a style="text-decoration:none" href="http://storageio.com/newsletter.html"&gt;news letter page&lt;/a&gt; to view previous editions of the StorageIO Update.&lt;/p&gt;&lt;/td&gt;
        &lt;/tr&gt;
        &lt;/table&gt;
        &lt;br /&gt;
        &lt;p&gt;You can subscribe to the news letter by &lt;a style="text-decoration:none" href="https://secure.campaigner.com/CSB/Public/Form.aspx?fid=651291"&gt;clicking here.&lt;/a&gt;&lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;Enjoy this edition of the &lt;a style="text-decoration:none" href="http://storageio.com/newsletter"&gt;StorageIO Update news letter&lt;/a&gt;, let me know your comments and feedback.&lt;/p&gt;
        &lt;p&gt;Nuff said for now&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 22 Jan 2013 16:54:32 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4192</guid>
    </item>



    <item>
     <title>Putting some VMware ESX storage tips together (Part I)</title>
     <link>http://storageioblog.com/?p=4172</link>
      <description>
        &lt;p&gt;Putting some VMware ESX storage tips together (Part I)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;

        &lt;p align="justify"&gt;Have  you spent time searching the &lt;a style="text-decoration:none" href="http://communities.vmware.com/community/vmtn"&gt;VMware documentation, on-line forums&lt;/a&gt;, venues and  books to decide how to make a local dedicated &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3241"&gt;direct attached storage&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3241"&gt;DAS&lt;/a&gt;) type device (e.g. SATA or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;SAS&lt;/a&gt;) be &lt;a style="text-decoration:none" href="http://www.vmware.com/pdf/esx25_rawdevicemapping.pdf"&gt;Raw Device Mappings&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.vmware.com/pdf/esx25_rawdevicemapping.pdf"&gt;RDM&lt;/a&gt;)? &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4180"&gt;Part two of this post&lt;/a&gt; looks at how to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4180"&gt;make an RDM using an internal SATA HDD&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Or  how about how to make a &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3002"&gt;Hybrid Hard  disk drive&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3002"&gt;HHDD&lt;/a&gt;) that is  faster than a regular &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1954"&gt;Hard Disk Drive&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1954"&gt;HDD&lt;/a&gt;) on reads, however more capacity  and less cost than a &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;Solid State  Device (SSD)&lt;/a&gt; actually appear to VMware as a SSD? &lt;/p&gt;
        &lt;p align="justify"&gt;Recently  I had these and some other questions and spent some time looking around, thus  this post highlights some great information I have found for addressing the  above VMware challenges and some others.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://download3.vmware.com/community/vexpert/vExpert2012-final-final-corrected.pdf"&gt;&lt;img src="http://storageio.com/images/vmw_logo_vmware-expert_250x100.gif" border="0" alt="VMware vExpert image" /&gt;&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;The  SSD solution is via a post I found on fellow &lt;a style="text-decoration:none" href="http://download3.vmware.com/community/vexpert/vExpert2012-final-final-corrected.pdf"&gt;VMware  vExpert&lt;/a&gt; &lt;a style="text-decoration:none" href="http://www.yellow-bricks.com/2013/01/11/faking-an-ssd-in-your-virtualized-vs"&gt;Duncan  Epping's yellow-brick site&lt;/a&gt; which if you are into VMware or server virtualization  in general, and particular a fan of high-availability in general or virtual specific,  add &lt;a style="text-decoration:none" href="http://www.yellow-bricks.com/2013/01/11/faking-an-ssd-in-your-virtualized-vs"&gt;Duncan's  site&lt;/a&gt; to your reading list. Duncan also has some great books to add to your  bookshelves including &lt;a style="text-decoration:none" href="http://amzn.to/10epmYa"&gt;VMware vSphere 5.1  Clustering Deepdive (Volume 1)&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://amzn.to/Vi4M90"&gt;VMware  vSphere 5 Clustering Technical Deepdive&lt;/a&gt; that you can find at &lt;a style="text-decoration:none" href="http://amzn.to/10epmYa"&gt;Amazon.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://amzn.to/Vi4M90"&gt;&lt;img src="http://ecx.images-amazon.com/images/I/41m06n1N2ML._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_.jpg" alt="VMware vSphere 5 Clustering Technical Deepdive book image" width="115" height="125" border="0" /&gt;&lt;/a&gt;&lt;a style="text-decoration:none" href="http://amzn.to/10epmYa"&gt;&lt;img src="http://farm8.staticflickr.com/7255/7880221614_4154175937_t.jpg" alt="VMware vSphere 5 Clustering Technical Deepdive book image" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.yellow-bricks.com/2013/01/11/faking-an-ssd-in-your-virtualized-vs"&gt;Duncan's  post&lt;/a&gt; shows how to fake into thinking that a HDD was a SSD for testing or  other purposes. Since I have some &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3004"&gt;Seagate  Momentus XT HHDDs&lt;/a&gt; that combine the capacity of a traditional HDD (and cost)  with the read performance closer to a SSD (without the cost or capacity  penalty), I was interested in trying &lt;a style="text-decoration:none" href="http://www.yellow-bricks.com/2013/01/11/faking-an-ssd-in-your-virtualized-vs"&gt;Duncan's  tip&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.yellow-bricks.com/2013/01/11/faking-an-ssd-in-your-virtualized-vs"&gt;here  is a link to his tip&lt;/a&gt;). Essential &lt;a style="text-decoration:none" href="http://www.yellow-bricks.com/2013/01/11/faking-an-ssd-in-your-virtualized-vs"&gt;Duncan's  tip shows&lt;/a&gt; how to use &lt;a style="text-decoration:none" href="http://www.yellow-bricks.com/2013/01/11/faking-an-ssd-in-your-virtualized-vs"&gt;esxcli  storage nmp satp&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.yellow-bricks.com/2013/01/11/faking-an-ssd-in-your-virtualized-vs"&gt;esxcli  storage core&lt;/a&gt; commands to make a non-SSD look like a SSD.&lt;/p&gt;
        &lt;table width="600" bgcolor="#FFFF99" border="0"&gt;
          &lt;tr&gt;
            &lt;td&gt;
            The commands that were used from the VMware shell &lt;a style="text-decoration:none" href="http://www.yellow-bricks.com/2013/01/11/faking-an-ssd-in-your-virtualized-vs"&gt;per Duncan's tip&lt;/a&gt;:&lt;br /&gt;
            &lt;br /&gt;
            esxcli storage nmp satp rule add --satp VMW_SATP_LOCAL --device mpx.vmhba0:C0:T1:L0 --option "enable_local enable_ssd"&lt;br /&gt;
            esxcli storage core claiming reclaim -d mpx.vmhba0:C0:T1:L0&lt;br /&gt;
            esxcli storage core device list --device=mpx.vmhba0:C0:T1:L0&lt;br /&gt;
            &lt;/td&gt;
          &lt;/tr&gt;
        &lt;/table&gt;
        &lt;p align="justify"&gt;After all, if the HHDD is actually doing some of the work to boost and thus  fool the OS or hypervisor that it is faster than a HDD, why not tell the OS or  hypervisor in this case VMware ESX that it is a SSD. So far have not seen nor  do I expect to notice anything different in terms of performance as that  already occurred going from a 7,200RPM (7.2K) HDD to the HHDD.&lt;/p&gt;
        &lt;p align="justify"&gt;If you know how to decide what type of a HDD or SSD a device is by  reading its sense code and model number information, you will recognize the  circled device as a Seagate Momentus XT HHDD. This particular model is Seagate  Momentus XT II 750GB with 8GB &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-iv-what-type-of-ssd-is-best-for-your-needs-15130/"&gt;SLC  nand flash&lt;/a&gt; SSD memory integrated inside the  2.5-inch drive device. &lt;/p&gt;
        &lt;p align="justify"&gt;Normally the Seagate HHDDs appear to the host operating system or whatever  it is attached to as a Momentus 7200 RPM SATA type disk drive. Since there are  not special device drivers, controllers, adapters or anything else, essentially  the Momentus XT type HHDD are plug and play. After a bit of time they start  learning and caching things to boost read performance (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2041"&gt;read more about boosting read  performance including Windows boot testing here&lt;/a&gt;).&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_VM_HHDD_SSD.gif" alt="Image of VMware vSphere vClient storage devices" width="508" height="258" border="0" /&gt;&lt;br /&gt;
        Screen shot showing Seagate Momentus XT appearing as a SSD&lt;/p&gt;
        &lt;p align="justify"&gt;Note that the HHDD (a &lt;a style="text-decoration:none" href="http://amzn.to/10eMeH7"&gt;Seagate Momentus  XT II&lt;/a&gt;) is a 750GB 2.5 inch SATA drive that boost read performance with the  current firmware. Seagate has hinted that there could be a future firmware  version to enable write caching or optimization however, I have waited  for a year. &lt;/p&gt;
        &lt;p align="justify"&gt;Disclosure: Seagate gave me an evaluation copy of my first HHDD a  couple of years ago and I then went on to buy several more from &lt;a style="text-decoration:none" href="http://amzn.to/10eMeH7"&gt;Amazon.com&lt;/a&gt;. I have not had a chance to try any Western Digital (WD) HHDDs yet, however I do have some of their HDDs. Perhaps  I will hear something from them sometime in the future.&lt;/p&gt;
        &lt;p align="justify"&gt; For those who are &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-iv-what-type-of-ssd-is-best-for-your-needs-15130/"&gt;SSD&lt;/a&gt; fans or that actually have them, yes, I know SSD's are faster all around and  that is why I have some including &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3002"&gt;in  my Lenovo X1&lt;/a&gt;. Thus for write intensive go with a full SSD today if you can  afford them as I have with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3285"&gt;my Lenovo  X1&lt;/a&gt; which enables me to save large files faster (less time waiting). However if you want the best of both worlds for lab or other system that is  doing more reads vs. writes as well as need as much capacity as possible without  breaking the budget, check out the HHDDs.&lt;/p&gt;
        &lt;p align="justify"&gt;Thanks for the great tip and information Duncan, in &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4180"&gt;part II of this post&lt;/a&gt;, read how to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4180"&gt;make an RDM using an internal SATA HDD&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said (for now)...&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 21 Jan 2013 16:54:32 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4172</guid>
    </item>


    <item>
     <title>Putting some VMware ESX storage tips together (Part II)</title>
     <link>http://storageioblog.com/?p=4180</link>
      <description>
        &lt;p&gt;Putting some VMware ESX storage tips together (Part II)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;Blog post: Putting some VMware ESX storage tips together: (Part II)&lt;/p&gt;
        &lt;p align="justify"&gt;In the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4172"&gt;first part of this post&lt;/a&gt; I showed how to use a tip from &lt;a style="text-decoration:none" href="http://www.yellow-bricks.com/2013/01/11/faking-an-ssd-in-your-virtualized-vs"&gt;Dunacn Epping&lt;/a&gt; to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4172"&gt;fake VMware into thinking that a HHDD (Hybrid Hard Disk Drive) was a SSD&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;Now lets look at using a tip from &lt;a style="text-decoration:none" href="http://blog.davidwarburton.net/2010/10/25/rdm-mapping-of-local-sata-storage-"&gt;Dave  Warburton&lt;/a&gt; to make an internal SATA HDD into an RDM for one of my Windows based VMs. &lt;/p&gt;
        &lt;p align="justify"&gt;My challenge was that I have a VM with a guest that I wanted to  have a &lt;a style="text-decoration:none" href="http://blog.davidwarburton.net/2010/10/25/rdm-mapping-of-local-sata-storage-"&gt;Raw  Device Mapping (RDM) internal SATA HDD&lt;/a&gt; accessible to it, expect the device  was an internal SATA device. Given that using the standard tools and reading  some of the material available, it would have been easy to give up and quit  since the SATA device was not attached to an FC or iSCSI SAN (such as my &lt;a style="text-decoration:none" href="http://amzn.to/YhQUAh"&gt;Iomega IX4 I bought from Amazon.com&lt;/a&gt;). &lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_VM_Raw_DAS.gif" alt="Image of internal RDM with vMware" width="508" height="258" border="0" /&gt;&lt;br /&gt;
          Image of internal SATA drive being added as a RDM with vClient&lt;/p&gt;
        &lt;p align="justify"&gt;Thanks to &lt;a style="text-decoration:none" href="http://blog.davidwarburton.net/2010/10/25/rdm-mapping-of-local-sata-storage-"&gt;Dave's  great post&lt;/a&gt; that I found, I was able to create a RDM of an internal SATA  drive, present it to the existing VM running &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3170"&gt;Windows 7 ultimate&lt;/a&gt; and it is now  happy, as am I.&lt;/p&gt;
        &lt;p align="justify"&gt;Pay close attention to make sure that you get the  correct device name for the steps in &lt;a style="text-decoration:none" href="http://blog.davidwarburton.net/2010/10/25/rdm-mapping-of-local-sata-storage-"&gt;Dave's  post&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://blog.davidwarburton.net/2010/10/25/rdm-mapping-of-local-sata-storage-"&gt;link  is here&lt;/a&gt;).&lt;/p&gt;
        &lt;p&gt;For the device that I wanted to use, the device  name was:&lt;/p&gt;
        &lt;table width="600" bgcolor="#FFFF99" border="0"&gt;
          &lt;tr&gt;
            &lt;td&gt;
              &lt;p&gt;From the ESX command line I found the device I wanted to use which is:&lt;/p&gt;
              &lt;p&gt;t10.ATA_____ST1500LM0032D9YH148_____Z110S6M5&lt;/p&gt;
              &lt;p&gt;Then I used the following ESX shell command per &lt;a style="text-decoration:none" href="010/10/25/rdm-mapping-of-local-sata-storage-"&gt;Dave's tip&lt;/a&gt; to create an RDM of an internal SATA HDD:&lt;br /&gt;
                &lt;br /&gt;
                &lt;a style="text-decoration:none" href="http://blog.davidwarburton.net/2010/10/25/rdm-mapping-of-local-sata-storage-"&gt;vmkfstools  -z /vmfs/devices/disks/ t10.ATA_____ST1500LM0032D9YH148_____Z110S6M5&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none" href="http://blog.davidwarburton.net/2010/10/25/rdm-mapping-of-local-sata-storage-"&gt;/vmfs/volumes/datastore1/rdm_ST1500L.vmdk&lt;/a&gt;&lt;br /&gt;
              &lt;/p&gt;
            &lt;/td&gt;
          &lt;/tr&gt;
        &lt;/table&gt;
        &lt;p&gt;Then the next steps were to update an existing VM  using vSphere client to use the newly created RDM.&lt;/p&gt;
        &lt;p align="justify"&gt;Hint, Pay very close attention to your device  naming, along with what you name the RDM and where you find it. Also,  recommend trying or practicing on a spare or scratch device first, if  something is messed up. I practiced on a HDD used for moving files around and  after doing the steps in &lt;a style="text-decoration:none" href="http://blog.davidwarburton.net/2010/10/25/rdm-mapping-of-local-sata-storage-"&gt;Dave's  post&lt;/a&gt;, added the RDM to an existing VM, started the VM and accessed the HDD  to verify all was fine (it was). After shutting down the VM, I removed the RDM  from it as well as from ESX, and then created the real RDM.&lt;/p&gt;
        &lt;p align="justify"&gt;As per &lt;a style="text-decoration:none" href="http://blog.davidwarburton.net/2010/10/25/rdm-mapping-of-local-sata-storage-"&gt;Dave's  tip&lt;/a&gt;, vSphere Client did not recognize the RDM per say, however telling it  to look at existing virtual disks, select browse the data stores, and low and behold,  the RDM I was looking for was there. The following shows an example of using  vSphere to add the new RDM to one of my existing VMs.&lt;/p&gt;
        &lt;p align="justify"&gt;In case you are wondering, why I want to make a non SAN HDD as a RDM  vs. doing something else? Simple, the HDD in question is a 1.5TB HDD that has  backups on that I want to use as is. The HDD is also &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3170"&gt;bit locker protected&lt;/a&gt; and I want the  flexibility to remove the device if I have to being accessible via a non-VM  based Windows system. &lt;/p&gt;
        &lt;p&gt;&lt;img border="0" src="http://storageio.com/images/SIO_VM_Figure.gif" /&gt;&lt;br /&gt;
          Image of my VMware server with internal RDM and other items&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;Could I have had accomplished the same thing using a USB attached  device accessible to the VM? &lt;/p&gt;
        &lt;p align="justify"&gt;Yes, and in fact that is how I do periodic updates  to removable media (HDD using Seagate Goflex drives) where I am not as  concerned about performance. &lt;/p&gt;
        &lt;p align="justify"&gt;While I back up off-site to Rackspace and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;AWS clouds&lt;/a&gt;, I also have a local  disk based backup, along with creating periodic full Gold or master off-site  copies. The off-site copies are made to removable &lt;a style="text-decoration:none" href="http://amzn.to/10KYK6U"&gt;Seagate Goflex SATA drives&lt;/a&gt; using a &lt;a style="text-decoration:none" href="http://amzn.to/13UFkvd"&gt;USB to SATA Goflex cable&lt;/a&gt;. I also have the &lt;a style="text-decoration:none" href="http://amzn.to/13UFvqv"&gt;Goflex eSATA to SATA&lt;/a&gt; cable that comes in  handy to quickly attach a SATA device to anything with an eSATA port including  my Lenovo X1.&lt;/p&gt;
        &lt;p align="justify"&gt;As a precaution, I used a different HDD that contained data I was not  concerned about if something went wrong to test to the process before doing it  with the drive containing backup data. Also as a precaution, the data on the  backup drive is also backed up to removable media and to my cloud provider.&lt;/p&gt;
        &lt;p align="justify"&gt;Thanks again to both &lt;a style="text-decoration:none" href="http://blog.davidwarburton.net/2010/10/25/rdm-mapping-of-local-sata-storage-"&gt;Dave&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.yellow-bricks.com/2013/01/11/faking-an-ssd-in-your-virtualized-vsphere-lab/"&gt;Duncan&lt;/a&gt; for their great tips; I hope that you find these and other material on their  sites as useful as I do. &lt;/p&gt;
        &lt;p align="justify"&gt;Meanwhile, time to get some other things done, as well as continue  looking for and finding good work a rounds and tricks to use in my various  projects, drop me a note if you see something interesting.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said for now.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 21 Jan 2013 16:54:32 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4180</guid>
    </item>




    <item>
     <title>Thanks for viewing StorageIO content and top 2012 viewed posts</title>
     <link>http://storageioblog.com/?p=4153</link>
      <description>
        &lt;p&gt;Thanks for viewing StorageIO content and top 2012 viewed posts&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;br /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Dec2012_Full.html"&gt;2012 was a busy year&lt;/a&gt; (it was our 7th year in business) along with plenty of activity on &lt;a style="text-decoration:none" href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt; as well as on the various syndicate and other sites that pickup our content feed (&lt;a style="text-decoration:none" href="http://storageioblog.com/RSSfull.xml"&gt;http://storageioblog.com/RSSfull.xml&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;Excluding traditional &lt;a style="text-decoration:none" href="http://storageio.com/portfolio.html"&gt;media venues, columns, articles, web casts and web site visits&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;StorageIO.TV&lt;/a&gt;), StorageIO generated content including posts and pod casts have reached over 50,000 views per month (and growing) across &lt;a style="text-decoration:none" href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt; and our partner or syndicated sites. Including both public and private, there were about four dozen in-person events and activities not counting attending conferences or vendor briefing sessions, along with plenty of &lt;a style="text-decoration:none" href="http://storageio.com/news.html"&gt;industry commentary&lt;/a&gt;. On the &lt;a href="http://twitter.com/storageio"&gt;twitter&lt;/a&gt; front, plenty of activity there as well closing in on &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;7,000 followers&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Thank you to everyone who have visited the sites where you will find StorageIO generated content, along with industry trends and perspective comments, articles, tips, webinars, live in person events and other activities.&lt;/p&gt;
        &lt;p align="justify"&gt;In terms of what was popular on the StorageIOblog.com site, here are the top 20 viewed posts in alphabetical order.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427"&gt;Amazon cloud  storage options enhanced with Glacier&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;Announcing SAS  SANs for Dummies book, LSI edition&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3088"&gt;Are large storage  arrays dead at the hands of SSD?&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413"&gt;AWS (Amazon)  storage gateway, first, second and third impressions&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2692"&gt;EMC VFCache  respinning SSD and intelligent caching&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1149"&gt;Hard product vs. soft  product&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3121"&gt;How much SSD do  you need vs. want?&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3373"&gt;Oracle,  Xsigo, VMware, Nicira, SDN and IOV: IO IO its off to work they go&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3025"&gt;Is SSD dead? No,  however some vendors might be&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2677"&gt;IT and storage  economics 101, supply and demand&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3024"&gt;More storage and  IO metrics that matter&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3321"&gt;NAD recommends  Oracle discontinue certain Exadata performance claims&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2312"&gt;New Seagate  Momentus XT Hybrid drive (SSD and HDD)&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2896"&gt;PureSystems,  something old, something new, something from big blue&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2737"&gt;Researchers and  marketers dont agree on future of nand flash SSD&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=719"&gt;Should Everything  Be Virtualized?&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3875"&gt;SSD, flash and  DRAM, DejaVu or something new?&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026"&gt;What is the best  kind of IO? The one you do not have to do&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3133"&gt;Why FC and FCoE  vendors get beat up over bandwidth?&lt;/a&gt;&lt;br /&gt;
    &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2823"&gt;Why SSD based  arrays and storage appliances can be a good idea&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Moving beyond the top twenty read posts on StorageIOblog.com site, the list quickly expands to include more popular posts around &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4091"&gt;clouds&lt;/a&gt;, virtualization and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3476"&gt;data protection modernization&lt;/a&gt; (backup/restore, HA, BC, DR, archiving), &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3894"&gt;general IT/ICT industry trends&lt;/a&gt; and related themes.&lt;/p&gt;
        &lt;p align="justify"&gt;I would like to thank the current StorageIOblog.com site sponsors &lt;a style="text-decoration:none" href="http://www.solarwinds.com/register/registrationb.aspx?Program=1645&amp;c=70150000000PEMX&amp;CMP=SYN-BAD-STOIO-Q113_Orange-SRTM-DL-160x600"&gt;Solarwinds&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.solarwinds.com/register/registrationb.aspx?Program=1645&amp;c=70150000000PEMX&amp;CMP=SYN-BAD-STOIO-Q113_Orange-SRTM-DL-160x600"&gt;management tools including response time monitoring for physical and virtual server&lt;/a&gt;s) and &lt;a style="text-decoration:none" href="http://go.veeam.com/introducing-windows-server-2012-and-veeam-backup-free.html?utm_source=storageio&amp;utm_medium=banner&amp;utm_campaign=introducing2012"&gt;Veeam&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://go.veeam.com/introducing-windows-server-2012-and-veeam-backup-free.html?utm_source=storageio&amp;utm_medium=banner&amp;utm_campaign=introducing2012"&gt;VMware and Hyper-V virtual server backup and data protection management tools&lt;/a&gt;) for their support.&lt;/p&gt;
        &lt;p align="justify"&gt;Thanks again to everyone for reading and following these and other  posts as well as for your continued support, watch for more content on the above and other related and new topics or themes throughout 2013.&lt;/p&gt;
        &lt;p&gt;Btw, if you are into &lt;a style="text-decoration:none" href="http://www.facebook.com/storageio"&gt;Facebook&lt;/a&gt;, you can give &lt;a style="text-decoration:none" href="http://www.facebook.com/storageio"&gt;StorageIO a like&lt;/a&gt; at &lt;a style="text-decoration:none" href="http://www.facebook.com/storageio"&gt;facebook.com/storageio&lt;/a&gt; (thanks in advance) along with viewing our &lt;a style="text-decoration:none" href="http://storageio.com/newsletter.html"&gt;newsletter here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Ok,  nuff said.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 15 Jan 2013 23:45:43 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4153</guid>
    </item>


    <item>
     <title>Summary, EMC VMAX 10K, high-end storage systems stayin alive</title>
     <link>http://storageioblog.com/?p=4146</link>
      <description>
        &lt;p&gt;Summary, EMC VMAX 10K, high-end storage systems stayin alive&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;br /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is a follow-up companion post to  the larger industry trends and perspectives  series from eariler today (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4112"&gt;Part I&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4115"&gt;Part II&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4117"&gt;Part III&lt;/a&gt;) pertaining to &lt;a style="text-decoration:none" href="http://www.emc.com/about/news/press/2013/20130114-01.htm"&gt;today's VMAX 10K  enhancement and other announcements by EMC&lt;/a&gt;, and the industry myth of &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4112"&gt;if large storage arrays or systems are dead&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;The  enhanced &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4115"&gt;VMAX 10K&lt;/a&gt; scales from a couple of dozen up to 1,560 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1954"&gt;HDDs&lt;/a&gt; (or mix of &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1954"&gt;HDD&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;SSDs&lt;/a&gt;). There can be a mix of 2.5 inch and 3.5 inch devices in different  drive enclosures (DAE). There can be 25 SAS based 2.5 inch drives (HDD or SSD)  in the 2U enclosure (see figure with cover panels removed), or 15 3.5 inch  drives (HDD or SSD) in a 3U enclosure. As mentioned, there can be all 2.5 inch  (including for vault drives) for up to 1,200 devices, all 3.5 inch drives for  up to 960 devices, or a mix of 2.5 inch (2U DAE) and 3.5 inch (3U DAE) for a  total of 1,560 drives.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://www.emc.com/about/news/press/2013/20130114-01.htm"&gt;&lt;img src="http://storageio.com/images/SIO_VMAX10K_2U_3U_DAE.jpg" alt="Image of EMC 2U and 3U DAE for VMAX 10K via EMC"  border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Image courtesy EMC&lt;/p&gt;
        &lt;p align="justify"&gt;Note  carefully in the figure (courtesy of EMC) that the 2U 2.5 inch DAE and 3U 3.5  inch DAE along with the VMAX 10K are actually mounted in a 3rd cabinet or rack  that is part of today's announcement. &lt;/p&gt;
        &lt;p align="justify"&gt;Also  note that the DAE's are still EMC; however as part of today's announcement, certain  third-party cabinets or enclosures such as might be found in a collocation  (colo) or other data center environment can be used instead of EMC  cabinets. The VMAX 10K can however like  the VMAX 20K and 40K &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;support external storage virtualized&lt;/a&gt; similar to what has  been available from HDS (VSP/USP) and HP branded Hitachi equivalent storage, or  using NetApp V-Series or IBM V7000 in a similar way.&lt;/p&gt;
        &lt;p align="justify"&gt;As  mentioned in &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4115"&gt;one of the other posts&lt;/a&gt;, there are various software functionality  bundles available. Note that SRDF is a separate license from the bundles to  give customers options including RecoverPoint.&lt;/p&gt;
        &lt;p align="justify"&gt;Check  out the three post industry trends and perspectives posts &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4112"&gt;here&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4115"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4117"&gt;here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Ok,  nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Disclosure: EMC is not  a StorageIO client;  however, they have been in the past directly and via acquisitions that they  have done. I am however a customer of EMC via my Iomega IX4 NAS (I never did  get the IX2 that I supposedly won at EMCworld ;) ) that I bought on &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Amazon.com&lt;/a&gt; and indirectly via  VMware products that I have, oh, and they did sent me a copy of the new book &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017"&gt;Human Face of Big Data&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017"&gt;read more here&lt;/a&gt;).&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 14 Jan 2013 19:18:17 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4146</guid>
    </item>


    <item>
     <title>EMC VMAX 10K, looks like high-end storage systems are still alive</title>
     <link>http://storageioblog.com/?p=4112</link>
      <description>
        &lt;p&gt;EMC VMAX 10K, looks like high-end storage systems are still alive&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;This is the first in a multi-part series of posts looking at if large enterprise and legacy storage systems are dead, along with &lt;a style="text-decoration:none" href="http://www.emc.com/about/news/press/2013/20130114-01.htm"&gt;what todays EMC VMAX 10K updates means&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="https://community.emc.com/docs/DOC-18321"&gt;EMC has announced an upgrade&lt;/a&gt;,  refresh or new version of their &lt;a style="text-decoration:none" href="http://www.emc.com/storage/symmetrix-vmax/vmax-10k.htm"&gt;previously announced  Virtual matrix (VMAX) 10,000 (10K&lt;/a&gt;), part of the &lt;a style="text-decoration:none" href="http://www.emc.com/storage/symmetrix-vmax/symmetrix-vmax.htm"&gt;VMAX family&lt;/a&gt; of enterprise class storage systems formerly known as &lt;a style="text-decoration:none" href="http://www.emc.com/storage/symmetrix-vmax/symmetrix-vmax.htm"&gt;DMX (Direct  Matrix) and Symmetrix&lt;/a&gt;. I  will get back to more coverage on the VMAX 10K and other EMC enhancements in a  few moments in &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4115"&gt;part two &lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4117"&gt;three of this series&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Have you heard the industry myth  about the demise or outright death  of traditional storage systems? This has been particularly the case for high-end  enterprise class systems, which by the way which were first, declared dead back  in the mid-1990s then at the hands of emerging mid-range storage systems. &lt;/p&gt;
        &lt;p align="justify"&gt;Enterprise  class storage systems include EMC VMAX, &lt;a style="text-decoration:none" href="http://www.fujitsu.com/global/services/computing/storage/eternus/products/diskstorage/dx-enterprise/"&gt;Fujitsu  Eternus DX8700&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.hds.com/products/storage-systems/hitachi-virtual-storage-platform.html"&gt;HDS&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://h10010.www1.hp.com/wwpc/us/en/sm/WF05a/12169-304616-304628-304628-304628-4304805.html?dnr=1"&gt;HP  XP P9000&lt;/a&gt; based on the &lt;a style="text-decoration:none" href="http://www.hds.com/products/storage-systems/hitachi-virtual-storage-platform.html"&gt;HDS  high-end product&lt;/a&gt; (OEM from HDS parent Hitachi Ltd.). Note that some HPers  or their fans might argue that the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3929"&gt;P10000&lt;/a&gt; (formerly known as &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3277"&gt;3PAR&lt;/a&gt;) declared  as tier 1.5 should also be on the list; I will leave that up to you to decide. &lt;/p&gt;
        &lt;p align="justify"&gt;Let  us not forget the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1098"&gt;IBM DS8000&lt;/a&gt; series (whose predecessors was known as the ESS and VSS before that); although  some IBMers will tell you that &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2235"&gt;XIV&lt;/a&gt; should also be in this list. High-end enterprise class storage systems such as  those mentioned above are not alone in being declared dead at the hands of new  all &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;solid-state devices&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;SSD&lt;/a&gt;) and their startup vendors, or  mixed and hybrid-based solutions. &lt;/p&gt;
        &lt;p align="justify"&gt;Some  are even declaring dead due to new &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;SSD&lt;/a&gt; appliances or systems, and by &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;storage  hypervisor or virtual storage array (VSA)&lt;/a&gt; the traditional mid-range storage  systems that were supposed to have killed off the enterprise systems a decade  ago (hmm, DejaVu?). &lt;/p&gt;
        &lt;p align="justify"&gt;The  mid-range storage systems include among others block (SAN and DAS) and file  (NAS) systems from Data Direct Networks (DDN), &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3222"&gt;Dell&lt;/a&gt; Complement, EqualLogic and  MD series (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1786"&gt;Netapp Engenio based&lt;/a&gt;),  EMC VNX and Isilon, Fujitsu Eternus, and HDS HUS mid-range formerly known as  AMS. Let us not forget about &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3277"&gt;HP 3PAR&lt;/a&gt; or P2000 (DotHill based) or P6000 (EVA which is probably being put out to rest).  Then there are the various IBM products (their own and what they OEM from  others), NEC, NetApp (FAS and Engenio), &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3860"&gt;Oracle&lt;/a&gt; and Starboard (formerly  known as Reldata). Note that there are many startups that could be in the above  list as well if they were not considering the above to be considered dead, thus causing  themselves to also be extinct as well, how ironic ;).&lt;/p&gt;
        &lt;p align="justify"&gt;What  are some industry trends that I am seeing?&lt;/p&gt;
        &lt;div align="justify"&gt;
  &lt;ul&gt;
    &lt;li&gt;Some  vendors and products might be nearing the ends of their useful lives&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Some  vendors, their products and portfolios continue to evolve and expand&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Some  vendors and their products are moving into new or adjacent markets&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Some  vendors are refining where and what to sell when and to who&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Some  vendors are moving up market, some down market&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Some  vendors are moving into new markets, others are moving out of markets&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Some  vendors are declaring others dead to create a new market for their products&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;One  size or approach or technology does not fit all needs, avoid treating all the  same&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Leverage  multiple tools and technology in creative ways&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Maximize  return on innovation (the new ROI) by using various tools, technologies in ways  to boost productivity, effectiveness while removing complexity and cost&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Realization  that cutting cost can result in reduced resiliency, thus look for and remove  complexity with benefit of removing costs without compromise&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Storage  arrays are moving into new roles, including as back-end storage for &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;cloud&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://objectstorage.us/"&gt;object&lt;/a&gt; and other software stacks running on  commodity servers to replace JBOD (DejaVu anyone?).&lt;/li&gt;
  &lt;/ul&gt;
        &lt;/div&gt;
        &lt;p align="justify"&gt;Keep  in mind that there is a difference between industry adoption (what is talked  about) and customer deployment (what are actually bought and used). Likewise  there is &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3480"&gt;technology based on GQ&lt;/a&gt; (looks and image) and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3480"&gt;G2&lt;/a&gt; (functionality,  experience).&lt;/p&gt;
        &lt;p align="justify"&gt;There  is also an industry myth that &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;SSD&lt;/a&gt; cannot or has not been successful in traditional storage systems which in some  cases has been true with some products or vendors. Otoh, some vendors such as  EMC, NetApp and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3860"&gt;Oracle&lt;/a&gt; (among  others) are having good success with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;SSD&lt;/a&gt; in their storage systems. Some &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;SSD&lt;/a&gt; startup vendors have been more successful on both the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3480"&gt;G2 and GQ&lt;/a&gt; front, while some focus  on the GQ or image may not be as successful (or at least yet) in the industry  adoption vs. customer deployment game.&lt;/p&gt;
        &lt;p align="justify"&gt;For  the above mentioned storage systems vendors and products (among others), or at  least for most of them there is still have plenty of life in them, granted their  role and usage is changing including in some cases being found as back-end  storage systems behind servers running virtualization, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;cloud&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://objectstorage.us/"&gt;object&lt;/a&gt; storage and other storage software  stacks. Likewise, some of the new and emerging storage systems (hardware, software, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3989"&gt;valueware&lt;/a&gt;, services) and vendors  have bright futures while others may end up on the where are they now list.&lt;/p&gt;
        &lt;p align="justify"&gt;Are  high-end enterprise class or other storage arrays and systems dead at the hands  of new startups, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;virtual storage  appliances&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;VSA&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;storage hypervisors, storage virtualization,  virtual storage&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;SSD&lt;/a&gt;? &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3088"&gt;Are large storage arrays dead at the  hands of SSD?&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3803"&gt;Have SSDs been unsuccessful with  storage arrays (with poll)?&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Here  are links to two polls where you can cast your vote.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none" href="http://poll.fm/3pud4"&gt;Cast your vote and see results of if large storage  arrays and systems are dead here.&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://poll.fm/3zake"&gt;Cast your vote and see results of if SSD has not  been successful in storage systems.&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;So  what about it, are enterprise or large storage arrays and systems dead?&lt;/p&gt;
        &lt;p align="justify"&gt;Perhaps  in some tabloids or industry myths (or that some wish for) or in some customer environments,  as well as for some vendors or their products that can be the case.&lt;/p&gt;
        &lt;p align="justify"&gt;However,  IMHO for many other environments (and vendors) the answer is no, granted some will continue to evolve from legacy high-end enterprise  class storage systems to mid-range or to appliance or VSA or something else. &lt;/p&gt;
        &lt;p align="justify"&gt;There  is still life many of the storage systems architectures, platforms and products  that have been declared dead for over a decade.&lt;/p&gt;
        &lt;p align="justify"&gt;Continue reading about the specifics of the EMC VMAX 10K announcement in the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4115"&gt;next post in this series here&lt;/a&gt;. Also check out &lt;a style="text-decoration:none" href="http://chucksblog.emc.com/chucks_blog/2013/01/enterprise-storage-heats-up-again.html"&gt;Chucks EMC blog&lt;/a&gt; to see what he has to say.&lt;/p&gt;
        &lt;p align="justify"&gt;Ok,  nuff said for now.&lt;/p&gt;
        &lt;p align="justify"&gt;Disclosure: EMC is not  a StorageIO client;  however, they have been in the past directly and via acquisitions that they  have done. I am however a customer of EMC via my Iomega IX4 NAS (I never did  get the IX2 that I supposedly won at EMCworld ;) ) that I bought on &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Amazon.com&lt;/a&gt; and indirectly via  VMware products that I have, oh, and they did sent me a copy of the new book &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017"&gt;Human Face of Big Data&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017"&gt;read more here&lt;/a&gt;).&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 14 Jan 2013 13:14:15 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4112</guid>
    </item>



    <item>
     <title>EMC VMAX 10K, looks like high-end storage systems are still alive (Part II)</title>
     <link>http://storageioblog.com/?p=4115</link>
      <description>
        &lt;p&gt;EMC VMAX 10K, looks like high-end storage systems are still alive (Part II)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
&lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;br /&gt;
&lt;/p&gt;
&lt;p align="justify"&gt;This is the second in a multi-part series of posts (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4112"&gt;read first post here&lt;/a&gt;) looking at if large enterprise and legacy storage systems are dead, along with what &lt;a style="text-decoration:none" href="http://www.emc.com/about/news/press/2013/20130114-01.htm"&gt;todays EMC VMAX 10K updates mean&lt;/a&gt;.&lt;/p&gt;
&lt;p align="justify"&gt;Thus  on January 14 2013 it is time for a &lt;a style="text-decoration:none" href="http://placeholder.com/"&gt;new EMC Virtual Matrix (VMAX) model 10,000 (10K)  storage system&lt;/a&gt;. EMC has been &lt;a style="text-decoration:none" href="https://community.emc.com/docs/DOC-18321"&gt;promoting their January 14 live  virtual event&lt;/a&gt; for a while now. January significance is that is when (along  with May or June) is when many new systems, solutions or upgrades are made on a  staggered basis. &lt;/p&gt;
&lt;p align="justify"&gt;Historically  speaking, January and February, along with May and June is when you have seen  many of the larger announcements from EMC being made. Case in point, back in February  of 2012 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2697"&gt;VFCache was released&lt;/a&gt;,  then May (2012) in Las Vegas at &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3154"&gt;EMCworld&lt;/a&gt; there were &lt;a style="text-decoration:none" href="http://www.emc.com/about/news/press/2012/20120521-01.htm"&gt;42  announcements made&lt;/a&gt; and others later in the year.&lt;/p&gt;
&lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.flickr.com/photos/emccorp/5367767750"&gt;Click here to see images of the car stuffing&lt;/a&gt; or &lt;a style="text-decoration:none" href="http://blog.pilobolus.org/2011/01/pilobolus-and-emc-break-a-world-record/"&gt;click here to watch a video&lt;/a&gt;.&lt;/p&gt;
&lt;p align="justify"&gt;Let's  not forget back in February of 2012 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2697"&gt;VFCache  was released&lt;/a&gt;, and go back to January 2011 there was the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1688"&gt;record-setting event&lt;/a&gt; in New York  City complete with &lt;a style="text-decoration:none" href="http://www.flickr.com/photos/emccorp/5367767750/"&gt;26  people&lt;/a&gt; being compressed, deduped, singled instanced, optimized, stacked and  tiered &lt;a style="text-decoration:none" href="http://www.flickr.com/photos/emccorp/5367767750/"&gt;into a mini  cooper (Coop) automobile&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://blog.pilobolus.org/2011/01/pilobolus-and-emc-break-a-world-record/"&gt;read  and view more here&lt;/a&gt;). &lt;/p&gt;
&lt;p align="justify"&gt;Now  back to the VMAX 10K enhancements&lt;/p&gt;
&lt;p align="justify"&gt;As  an example of a company, product family and specific storage system model,  still being alive is the VMAX 10K. Although this announcement by EMC is &lt;a style="text-decoration:none" href="http://www.emc.com/storage/symmetrix-vmax/vmax-10k.htm"&gt;VMAX 10K&lt;/a&gt; centric, there is also a new version of the Enginuity software  (firmware, storage operating system, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3989"&gt;valueware&lt;/a&gt;)  that runs across all VMAX based systems including VMAX 20K and VMAX 40K. Read &lt;a style="text-decoration:none" href="http://www.emc.com/collateral/hardware/product-description/h6544-vmax-w-enginuity-pdg.pdf"&gt;here&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.emc.com/collateral/hardware/solution-overview/c1011-symm-dmx-architecture-prod-desc-gd.pdf"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.emc.com/storage/symmetrix-vmax/symmetrix-vmax.htm"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.emc.com/storage/symmetrix-vmax/vmax-10k.htm#!resources"&gt;here&lt;/a&gt; to learn more about VMAX and Enginuity systems in general.&lt;/p&gt;
&lt;p align="justify"&gt;Some  main themes of this announcement include Tier 1 reliability, availability and  serviceability (RAS) storage systems functionality at tier 2 pricing for  traditional, virtual and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;cloud&lt;/a&gt; data centers.&lt;/p&gt;
&lt;p align="justify"&gt;Some  other themes of this announcement by EMC:&lt;/p&gt;
&lt;div align="justify"&gt;
  &lt;ul&gt;
    &lt;li&gt;Flexible,  scalable and resilient with performance to meet dynamic needs&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Support  private, public and hybrid &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;cloud&lt;/a&gt; along with federated storage models&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Simplified decision-making,  acquisition, installation and ongoing management&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Enable traditional, virtual  and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;cloud&lt;/a&gt; workloads&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Complement its siblings  VMAX 40K, 20K and SP (Service Provider) models&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;
&lt;p align="justify"&gt;Note  that the VMAX SP is a model configured and optimized for easy self-service and  private &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;cloud&lt;/a&gt;, storage as a  service (SaaS), IT as a Service (ITaaS) and public cloud service providers  needing multi-tenant capabilities with service catalogs and associated tools.&lt;/p&gt;
&lt;p align="justify"&gt;So  what is new with the VMAX 10K?&lt;/p&gt;
&lt;p align="justify"&gt;It  is twice as fast (per EMC performance results) as earlier VMAX 10K by  leveraging faster 2.8GHz &lt;a style="text-decoration:none" href="http://ark.intel.com/products/codename/33174/Westmere-EP"&gt;Intel westmere&lt;/a&gt; vs. earlier 2.5GHz westmere  processors. In addition to faster cores, there are more, from 4 to 6 on  directors, from 8 to 12 on VMAX 10K engines. The &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1757"&gt;PCIe&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1757"&gt;Gen 2&lt;/a&gt;) IO busses remain  unchanged as does the RapidIO interconnect.   RapidIO  used for connecting nodes  and engines,  while PCIe is used for  adapter and device connectivity. Memory stays the same at up to 128GB of  global DRAM cache, along with dual virtual matrix interfaces (how the nodes are  connected). Note that there is no increase in the amount of DRAM based cache  memory in this new VMAX 10K model. &lt;/p&gt;
&lt;p align="justify"&gt;This  should prompt the question of for traditional cache centric or dependent for  performance storage systems such as VMAX, how much are they now CPU and their  associated L1 / L2 cache dependent or effective? Also how much has the Enginuity  code under the covers been enhanced to leverage the multiple cores and threads  thus shifting from being cache memory dependent processor hungry.&lt;/p&gt;
&lt;p align="justify"&gt;Also  new with the updated VMAX 10K include:&lt;/p&gt;
&lt;div align="justify"&gt;
  &lt;ul&gt;
    &lt;li&gt;Support for dense 2.5 inch  drives, along with mixed 2.5 inch and 3.5 inch form factor devices with a maximum of 1,560 HDDs. This means  support for 2.5 inch 1TB 7,200 RPM &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;SAS&lt;/a&gt; &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1954"&gt;HDD&lt;/a&gt;s, along with fast &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;SAS&lt;/a&gt; &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1954"&gt;HDD&lt;/a&gt;s, &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;SLC/MLC and eMLC&lt;/a&gt; solid state  devices (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;SSD&lt;/a&gt;) also known as  electronic flash devices (EFD). Note that with higher density storage  configurations, good disk enclosures become more important to counter or prevent  the effects of drive vibration, something that leading vendors are paying  attention to and so should customers.&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;EMC is also with the VMAX  10K adding support for certain 3rd party racks or cabinets to be used  for mounting the product. This means being able to mount the VMAX main system  and DAE components into selected cabinets or racks to meet specific customer,  colo or other environment needs for increased flexibility. &lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;For security, VMAX 10K also  supports Data at Rest Encryption or (D@RE) which is implemented within the VMAX  platform. All data encrypted on every drive, every drive type (drive  independent) within the VMAX platform to avoid performance impacts. AES 256  fixed block encryption with FIPS 140-2 validation (#1610) using embedded or  external key management including RSA Key Manager. Note that since the storage  system based encryption is done within the VMAX platform or controller, not  only is the encrypt / decrypt off-loaded from servers, it also means that any  device from &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;SSD&lt;/a&gt; to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1954"&gt;HDD&lt;/a&gt; to third-party storage arrays  can be encrypted. This is in contrast to drive based approaches such as &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1734"&gt;self encrypting devices&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1734"&gt;SED&lt;/a&gt;) or other full drive encryption  approaches. With embedded key management, encryption keys kept and  managed within the VMAX system while external mode leverages RSA key management  as part of a broader security solution approach.&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
  &lt;li&gt;In terms of addressing ease of decision-making and acquisition, EMC has bundled core Enginuity software suite (virtual provisioning, FTS and FLM, DCP (dynamic cache partitioning), host I/O limits, Optimizer/virtual LUN and integrated RecoverPoint splitter). In addition are bundles for optimization (FAST VP, EMC Unisphere for VMAX with heat map and dashboards), availability (TimeFinder for VMAX 10K) and migration (Symmetrix migration suite, Open Replicator, Open Migrator, SRDF/DM, Federated Live Migration). Additional optional software include RecoverPoint CDP, CRR and CLR, Replication Manager, PowerPath, SRDF/S, SRDF/A and SRDF/DM, Storage Configuration Advisor, Open Replicator with Dynamic Mobility and ControlCenter/ProSphere package.&lt;br /&gt;
  &lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;
&lt;p align="justify"&gt;Who needs a VMAX 10K or where can it be used?&lt;/p&gt;
&lt;p align="justify"&gt;As the entry-level model of the VMAX family, certain organizations who are growing and looking for an alternative to traditional mid-range storage systems should be a primary opportunity. Assuming the VMAX 10K can sell at tier-2 prices with a focus of tier-1 reliability, feature functionality, and simplification while allowing their channel partners to make some money, then EMC can have success with this product. The challenge however will be helping their direct and channel partner sales organizations to avoid competing with their own products (e.g. high-end VNX) vs. those of others.&lt;/p&gt;
&lt;p align="justify"&gt;Consolidation of servers with virtualization, along with storage system consolidation to remove complexity in management and costs should be another opportunity with the ability to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;virtualize third-party storage&lt;/a&gt;. I would expect EMC and their channel partners to place the VMAX 10K with its &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;storage virtualization&lt;/a&gt; of third-party storage as an alternative to HDS VSP (aka USP/USPV) and the HP XP P9000 (Hitachi based) products, or for block storage needs the NetApp V-Series among others. There could be some scenarios where the VMAX 10K could be positioned as an alternative to the IBM V7000 (SVC based) for virtualizing third-party storage, or for larger environments, some of the software based appliances where there is a scaling with stability (performance, availability, capacity, ease of management, feature functionality) concerns.&lt;/p&gt;
&lt;p align="justify"&gt;Another area where the VMAX 10K could see action which will fly in the face of some industry thinking is for deployment in new and growing managed service providers (MSP), public cloud, and community clouds (private consortiums) looking for an alternative to open source based, or traditional mid-range solutions. Otoh, I cant wait to hear somebody think outside of both the old and new boxes about how a VMAX 10K could be used beyond traditional applications or functionality. For example filling it up with a few SSDs, and then  balance with 1TB 2.5 inch SAS HDD and 3.5 inch 3TB (or larger when available) HDDs as an active archive target leveraging the built-in data compression. &lt;/p&gt;
&lt;p align="justify"&gt;How about if EMC were to support &lt;a style="text-decoration:none" href="http://www.seagate.com/files/www-content/product-content/constellation-fam/constellation-cs/en-us/docs/constellation-cs-po0104-1-1210us.pdf"&gt;cloud optimized HDDs&lt;/a&gt; such as the &lt;a style="text-decoration:none" href="http://www.seagate.com/files/www-content/product-content/constellation-fam/constellation-cs/en-us/docs/constellation-cs-po0104-1-1210us.pdf"&gt;Seagate Constellation Cloud Storage (CS)&lt;/a&gt; HDDs that were announced late in 2012 as well as the newer &lt;a style="text-decoration:none" href="http://www.seagate.com/internal-hard-drives/enterprise-hard-drives/hdd/enterprise-value-hdd/"&gt;enterprise class HDDs&lt;/a&gt; for opening up new markets? Also keep in mind that some of the new 2.5 inch SAS 10,000 (10K) HDDs have the same performance capabilities as traditional 3.5 inch 15,000 (15K) RPM drives in a smaller footprint to help drive and support increased density of performance and capacity with improved energy effectiveness.&lt;/p&gt;
&lt;p align="justify"&gt;How about attaching a VMAX 10K with the right type of cost-effective (aligned to a given scenario) SSD or HDDs or third-party storage to a cluster or grid of servers that are running OpenStack including Swift, CloudStack, Basho Riak CS, Celversafe, Scality, Caringo, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3913"&gt;Ceph&lt;/a&gt; or even EMCs own ATMOS (that supports external storage) for cloud storage or object based storage solutions? Granted that would be thinking outside of the current or new box thinking  to move away from RAID based systems in favor or low-cost JBOD storage in servers, however what the heck, let's think in pragmatic ways.&lt;/p&gt;
&lt;p align="justify"&gt;Will EMC be able to open new markets and opportunities by making the VMAX and its Enginuity software platform and functionality more accessible and affordable leveraging the VMAX 10K as well as the VMAX SP? Time will tell, after all, I recall back in the mid to late 90s, and then again several times during the 2000s similar questions or conversations not to mention the demise of the large traditional storage systems.&lt;/p&gt;
&lt;p align="justify"&gt;Continue reading about what else &lt;a style="text-decoration:none" href="http://www.emc.com/about/news/press/2013/20130114-01.htm"&gt;EMC announced on January 14 2013&lt;/a&gt; in addition to VMAX 10K updates &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4117"&gt;here in the next post in this series&lt;/a&gt;. Also check out &lt;a style="text-decoration:none" href="http://chucksblog.emc.com/chucks_blog/2013/01/enterprise-storage-heats-up-again.html"&gt;Chucks EMC blog&lt;/a&gt; to see what he has to say.&lt;/p&gt;
&lt;p align="justify"&gt;Ok,  nuff said for now.&lt;/p&gt;
&lt;p align="justify"&gt;Disclosure: EMC is not  a StorageIO client;  however, they have been in the past directly and via acquisitions that they  have done. I am however a customer of EMC via my Iomega IX4 NAS (I never did  get the IX2 that I supposedly won at EMCworld ;) ) that I bought on &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Amazon.com&lt;/a&gt; and indirectly via  VMware products that I have, oh, and they did sent me a copy of the new book &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017"&gt;Human Face of Big Data&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017"&gt;read more here&lt;/a&gt;).&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 14 Jan 2013 13:14:15 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4115</guid>
    </item>



    <item>
     <title>EMC VMAX 10K, looks like high-end storage systems are still alive (Part III)</title>
     <link>http://storageioblog.com/?p=4117</link>
      <description>
        &lt;p&gt;EMC VMAX 10K, looks like high-end storage systems are still alive (Part III)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
&lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" &gt;&lt;/p&gt;
&lt;p align="justify"&gt;This is the third in a multi-part series of posts (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4112"&gt;read first post here&lt;/a&gt; and&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4115"&gt; second post here&lt;/a&gt;) looking at what else &lt;a style="text-decoration:none" href="http://www.emc.com/about/news/press/2013/20130114-01.htm"&gt;EMC announced today&lt;/a&gt; in addition to an enhanced VMAX 10K and dispelling the myth that large storage arrays are dead (or at least for now).&lt;/p&gt;
        &lt;p align="justify"&gt;In addition to the VMAX 10K specific updates, EMC also  announced the release of a new version of their Enginuity storage software (firmware,  storage operating system). Enginuity is supported across all  VMAX platforms and features the following:&lt;/p&gt;
&lt;div align="justify"&gt;
  &lt;ul&gt;
    &lt;li&gt;Replication enhancements  include TimeFinder clone refresh, restore and four site SRDF for the VMAX 10K,  along with think or thin support. This capability enables functionality across  VMAX 10K, 40K or 20K using synchronous or asynchronous and extends earlier 3 site  to 4 site and mix modes. Note that larger VMAX systems had the extended  replication feature support with VMAX 10K now on par with those. Note that the  VMAX can be enhanced with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1216"&gt;VPLEX&lt;/a&gt; in front of storage systems (local or wide area, in region HA and out of region  DR) and RecoverPoint behind the systems supporting bi-synchronous (two-way), synchronous and  asynchronous &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3467"&gt;data protection&lt;/a&gt; (CDP, replication, snapshots).&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Unisphere for VMAX 1.5  manages DMX along with &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/vmware-vsphere-v5-and-storage-drs-12033/"&gt;VMware VAAI&lt;/a&gt; UNMAP and space reclamation, block zero and  hardware clone enhancements, IPV6, Microsoft Server 2012 support and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2697"&gt;VFCache&lt;/a&gt; 1.5.&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Support for mix of 2.5 inch  and 3.5 inch DAEs (disk array enclosures) along with new &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;SAS&lt;/a&gt; drive support (high-performance  and high-capacity, and various flash based &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;SSD&lt;/a&gt; or EFD).&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;The addition of a fourth dynamic tier within FAST for  supporting third-party virtualized storage, along with compression of in-active,  cold or stale data (manual or automatic) with 2 to 1 &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1532"&gt;data footprint  reduction&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1532"&gt;DFR&lt;/a&gt;) ratio. Note that EMC was one of early vendors to put compression into  its storage systems on a block LUN basis in the CLARiiON (now VNX) along with  NetApp and IBM (via their Storwize acquisition). The new fourth tier also means  that third-party storage does not have to be the lowest tier in terms of  performance or functionality.&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;Federated Tiered Storage  (FTS) is now available on all EMC block storage systems including those with  third-party storage attached in virtualization mode (e.g. VMAX). In addition to  supporting tiering across its own products, and those of other vendors that  have been virtualized when attached to a VMAX, ANSI T10 Data Integrity Field  (DIF) is also supported. Read more about T10 DIF &lt;a style="text-decoration:none" href="http://www.ibm.com/developerworks/aix/library/au-T10E2E/index.html"&gt;here&lt;/a&gt;,  and &lt;a style="text-decoration:none" href="http://www.emulex.com/artifacts/721a3c35.../elx_emc_orcl_wp_T10PI.pdf"&gt;here&lt;/a&gt;.&lt;/li&gt;
  &lt;/ul&gt;
  &lt;ul&gt;
    &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;Front-end&lt;/a&gt; performance enhancements  with host I/O limits (Quality of Service or QoS) for multi tenant and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;cloud&lt;/a&gt; environments to balance or  prioritize IO across ports and users. This feature can balance based on  thresholds for &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3596"&gt;IOPS&lt;/a&gt;, bandwidth  or both  from the VMAX. Note that this feature is independent of  any operating system based tool, utility, pathing driver or feature such as VMware  DRS and Storage I/O control. Storage groups are created and mapped to specific  host ports on the VMAX with the QoS performance thresholds applied to meet  specific service level requirements or objectives.&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;
&lt;p align="justify"&gt;For  discussion (or entertainment) purpose, how about the question of if Enginuity qualifies  or can be considered as a &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;storage  hypervisors&lt;/a&gt; (or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;storage virtualization&lt;/a&gt; or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;virtual storage&lt;/a&gt;)? After all,  the VMAX is now capable of having third-party storage from other vendors  attached to it, something that HDS has done for many years now. For those who  feel a &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;storage hypervisor, virtual  storage or storage virtualization&lt;/a&gt; requires software running on Intel or  other commodity based processors, guess what the VMAX uses for CPU processors  (granted, you can't simply download Enginuity software and run on a Dell, HP,  IBM, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3860"&gt;Oracle&lt;/a&gt; or SuperMicro  server). &lt;/p&gt;
&lt;p align="justify"&gt;I  am guessing some of EMC competitors and their surrogates or others who like to play  the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4102"&gt;storage hypervisor&lt;/a&gt; card game  will be quick to tell you it is not based on various reasons or product  comparisons, however you be the judge.&lt;/p&gt;
&lt;p align="justify"&gt; &lt;/p&gt;
&lt;p align="justify"&gt;Back  to the question of if, traditional high-end storage arrays are dead or dying (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4112"&gt;from part one in this series&lt;/a&gt;).&lt;/p&gt;
&lt;p align="justify"&gt;IMHO  as mentioned not yet. &lt;/p&gt;
&lt;p align="justify"&gt;Granted  like other technologies that have been declared dead or dying yet still in use  (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2180"&gt;technology zombies&lt;/a&gt;), they  continue to be enhanced, finding new customers, or existing customers using  them in new ways, their roles are evolving, this still alive. &lt;/p&gt;
&lt;p align="justify"&gt;For some environments  as has been the case over the past decade or so, there will be a continued  migration from large legacy enterprise class storage systems to midrange or modular  storage arrays with a mix of &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;SSD&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1954"&gt;HDD&lt;/a&gt;. Thus, watch out for  having a death grip not letting go of the past, while being careful about flying  blind into the future. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4091"&gt;Do not be  scared, be ready, do your homework with clouds, virtualization and  traditional physical resources&lt;/a&gt;.&lt;/p&gt;
&lt;p align="justify"&gt;Likewise,  there will be the continued migration for some from traditional mid-range class  storage arrays to all flash based appliances. Yet others will continue to leverage  all the above in different roles aligned to where their specific features  best serve the applications and needs of an organization.&lt;/p&gt;
&lt;p align="justify"&gt;In  the case of high-end storage systems such as EMC VMAX (aka formerly known as  DMX and Symmetrix before that) based on its Enginuity software, the hardware  platforms will continue to evolve as will the software functionality. This  means that these systems will evolve to handling more workloads, as well  as moving into new environments from service providers to mid-range  organizations where the systems were before out of their reach. &lt;/p&gt;
&lt;p align="justify"&gt;Smaller  environments have grown larger as have their needs for storage systems while  higher end solutions have scaled down to meet needs in different markets. What  this means is a convergence of where smaller environments have bigger data  storage needs and can afford the capabilities of scaled down or Right-sized  storage systems such as the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4115"&gt;VMAX 10K&lt;/a&gt;.&lt;/p&gt;
&lt;p align="justify"&gt;Thus  while some of the high-end systems may fade away faster than others, for those  that continue to evolve being able to move into different adjacent markets or  usage scenarios, they will be around for some time, at least in some environments. &lt;/p&gt;
&lt;p align="justify"&gt;Avoid  confusing what is new and cool falling under industry adoption vs. what is  productive and practical for customer deployment. Systems like the VMAX 10K are  not for all environments or applications; however, for those who are open to exploring  alternative solutions and approaches, it could open new opportunities.&lt;/p&gt;
&lt;p align="justify"&gt;If  there is a high-end storage system platform (e.g. Enginuity) that continues to  evolve, re-invent itself in terms of moving into or finding new uses and  markets the EMC VMAX would be at or near the top of such list. For the other  vendors of high-end storage system that are also evolving, you can have an Atta  boy or Atta girl as well to make you feel better, loved and not left out or  off of such list. ;)&lt;/p&gt;
&lt;p align="justify"&gt;Ok,  nuff said for now.&lt;/p&gt;
&lt;p align="justify"&gt;Disclosure: EMC is not  a StorageIO client;  however, they have been in the past directly and via acquisitions that they  have done. I am however a customer of EMC via my Iomega IX4 NAS (I never did  get the IX2 that I supposedly won at EMCworld ;) ) that I bought on &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Amazon.com&lt;/a&gt; and indirectly via  VMware products that I have, oh, and they did sent me a copy of the new book &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017"&gt;Human Face of Big Data&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017"&gt;read more here&lt;/a&gt;).&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 14 Jan 2013 13:14:15 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4117</guid>
    </item>




    <item>
     <title>Many faces of storage hypervisor, virtual storage or storage virtualization</title>
     <link>http://storageioblog.com/?p=4102</link>
      <description>
        &lt;p&gt;Many faces of storage hypervisor, virtual storage or storage virtualization&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Dec2012_Full.html"&gt;Storage hypervisors were a 2012 popular buzzword bingo topic&lt;/a&gt; with plenty of &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;industry adoption&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;some customer deployment&lt;/a&gt;. Separating the hype around storage hypervisors reveals conversations around &lt;a style="text-decoration:none" href="http://storageio.com/downloads.html"&gt;storage virtualization and virtual storage&lt;/a&gt;. &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageio.com/downloads.html"&gt;&lt;img src="http://storageio.com/images/SIO_BuildingBlocks.gif" alt="Cloud computing and virtualization building block components image" width="465" height="265" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Cloud and virtualization components&lt;/p&gt;
        &lt;p align="justify"&gt;Storage virtualization along with virtual storage and storage hypervisors have a theme of abstracting underlying physical hardware resources like server virtualization. The abstraction can be for consolidation and aggregation, or for enabling agility, flexibility, emulation and other functionality.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageio.com/downloads.html"&gt;&lt;img src="http://storageio.com/images/VirtualServers.jpg" alt="Cloud computing and virtualization building block components image" width="470" height="250" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Storage virtualization can be implemented in different locations, in many ways with various functionality and focus. For example the abstraction can occur on a server, in an virtual or physical appliance (e.g. tin wrapped software), in a network switch or router, as well as in a storage system. The focus can be for aggregation, or data protection (HA, BC, DR, backup, replication, snapshot) on a homogeneous (all one vendor) or mixed vendor basis (heterogeneous).&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageio.com/downloads.html"&gt;&lt;img src="http://storageio.com/images/VirtStg_BigPicture.jpg" alt="Image of where storage virtualization, storage hypervisors and virtual storage can exist" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/are-you-using-or-considering-implementation-of-a-storage-hypervisor-19886/"&gt;Here is a link&lt;/a&gt; to a guest post that I recently did over at &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/are-you-using-or-considering-implementation-of-a-storage-hypervisor-19886/"&gt;The Virtualization Practice&lt;/a&gt; looking at &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/are-you-using-or-considering-implementation-of-a-storage-hypervisor-19886/"&gt;storage hypervisors, virtual storage and storage virtualization&lt;/a&gt;. As is the case with virtual storage, storage virtualization, storage for virtual environments, depending on your views, spheres of influence, preferences among other factors what you call a storage hypervisor will probably vary.&lt;/p&gt;
        &lt;p align="justify"&gt;Additional related material:&lt;/p&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/are-you-using-or-considering-implementation-of-a-storage-hypervisor-19886/"&gt;Are you using or considering implementation of a storage hypervisor? &lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3485"&gt;Cloud, virtualization, storage and networking in an election year&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1216"&gt;EMC VPLEX: Virtual Storage Redefined or Respun?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=426"&gt;Server and Storage Virtualization - Life beyond Consolidation&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageio.com/blog/?p=719"&gt;Should Everything Be Virtualized?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3603"&gt;How many degrees separate you and your information?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (CRC)&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC)&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier)&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageio.com/downloads.html"&gt;Various downloads and other related material&lt;/a&gt;&lt;/li&gt;
        &lt;p align="justify"&gt;Btw, as a special offer for viewers, I have some copies of &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networking: Designing Flexible Scalable Data Infrastructures&lt;/a&gt; (Elsevier) available for $19.95, shipping and handling included. Send me &lt;a style="text-decoration:none" href="http://storageio.com/contact.html"&gt;an email&lt;/a&gt; or tweet (&lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;) to learn more and get your copy (Major credit cards and Pay pal accepted).&lt;/p&gt;
        &lt;p align="justify"&gt;Ok,  nuff said (for now)&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 9 Jan 2013 22:11:00 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4102</guid>
    </item>


    <item>
     <title>Cloud conversation, Thanks  Gartner for saying what has been said</title>
     <link>http://storageioblog.com/?p=4091</link>
      <description>
        &lt;p&gt;Cloud conversation, Thanks  Gartner for saying what has been said&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Thank you &lt;a style="text-decoration:none" href="http://gartner.com"&gt;Gartner&lt;/a&gt; for your statements  concurring and endorsing the notion of clouds can be viable, however do your  homework, welcome to the club.&lt;/p&gt;
        &lt;p align="justify"&gt;Why am I thanking Gartner? &lt;/p&gt;
        &lt;p align="justify"&gt;Simple, I appreciate Gartner now saying  what has been said for a couple of years hoping it will help to amplify the  theme to the Gartner followers and faithful. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.networkworld.com/news/2013/010313-gartner-storage-265460.html"&gt;Gartner:  Cloud storage viable option, but proceed carefully&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a href="http://storageio.com/book3.html"&gt;&lt;img src="http://storageio.com/images/SIO_Lightning_Strikes.jpg" alt="Dont be scared of IT clouds, be prepared, image of lightning strike, cloud and virtual data storage networking book" width="200" height="165" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Images licensed for use by StorageIO via Atomazul / Shutterstock.com
        &lt;/p&gt;
        &lt;p align="justify"&gt;Sounds like Gartner has come to the same  conclusion on what has been said for several years now in posts,  articles, keynotes, presentations, webinars and other venues which is when it  comes to IT clouds, do not be scared. However do your homework, be prepared, do  your due diligence, proof of concepts.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a href="http://storageio.com/book3.html"&gt;&lt;img src="http://storageio.com/images/AfternoonCloud2.jpg" alt="Image of clouds, cloud and virtual data storage networking book" width="250" height="165" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Here are some related materials to  prepare and plan for IT clouds (public and private):&lt;/p&gt;
        &lt;div align="justify"&gt;
          &lt;ul&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3246"&gt;Amazon Web Services (AWS) and the  Netflix Fix?&lt;/a&gt;&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.enterprisestorageforum.com/storage-technology/analyst-love-and-loathing-in-the-storage-industry.html"&gt;Analyst  Love and Loathing in the Storage Industry&lt;/a&gt;&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413" title="Permanent Link: AWS (Amazon) storage gateway, first, second and third impressions"&gt;AWS  (Amazon) storage gateway, first, second and third impressions&lt;/a&gt;&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2813"&gt;Cloud  and Virtual Data Storage Networking book added to Intel Recommended Reading&lt;/a&gt;&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3476" title="Permanent Link: Cloud conversations: confidence, certainty and confidentiality"&gt;Cloud  conversations: confidence, certainty and confidentiality&lt;/a&gt; &lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043" title="Permanent Link: Cloud conversations: Gaining cloud confidence from  insights into AWS outages"&gt;Cloud  conversations: Gaining cloud confidence from insights into AWS outages&lt;/a&gt; &lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://gregschulz.sys-con.com/node/1862487"&gt;Cloud storage: Don't be  scared, however look before you leap&lt;/a&gt;&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://it.toolbox.com/blogs/storage-and-io/cloud-virtual-and-storage-networking-conversations-part-iv-49637"&gt;Cloud,  Virtual and Storage Networking Conversations&lt;/a&gt;&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=657" title="Permanent Link: Clouds are like Electricity: Dont be Scared"&gt;Clouds are  like Electricity: Don't be Scared&lt;/a&gt; &lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3546"&gt;Does Dell have a cloudy cloud strategy story?&lt;/a&gt; &lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251276"&gt;Everything  Is Not Equal in the Data center&lt;/a&gt;&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3125"&gt;Only you can prevent cloud data loss&lt;/a&gt; (Cloud shared responsibility)&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2170"&gt;The IT blame game: Does cloud storage  result in data loss?&lt;/a&gt;&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/Nijkerk_Nov2012/SIO_StorageExpo_CVDSN_Oct23_2012.pdf"&gt;Cloud  and Virtual Data Storage Networking Industry Trends&lt;/a&gt; (StorageExpo)&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageio.com/DownloadItems/nijkerk_May2012/SIO_IndustryTrends_Dutch_Almere_May10_050212.pdf"&gt;Cloud  and Virtual Data Storage Networking Trends (Alemere Netherlands)&lt;/a&gt;&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://h30507.www3.hp.com/t5/Around-the-Storage-Block-Blog/SNW-Podcast-on-Cloud-Computing/ba-p/110321"&gt;SNW  pod cast on Cloud Computing&lt;/a&gt;&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageio.com/images/AfternoonCloud2.jpg"&gt;Various other downloads  and material&lt;/a&gt;&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageio.com/downloads.html"&gt;http://storageio.com/downloads.html&lt;/a&gt;&lt;/li&gt;
            &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=665" title="Permanent Link: Poll: What Do You Think of IT Clouds?"&gt;Poll: What Do You  Think of IT Clouds?&lt;/a&gt;&lt;/li&gt;
          &lt;/ul&gt;
        &lt;/div&gt;
        &lt;p&gt;What is your take on IT clouds? &lt;a style="text-decoration:none" href="http://poll.fm/180e8"&gt;
        Click here to cast your  vote and see what others are thinking about clouds&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Now for those who feel that free information or content is not worth  its price, then feel free to &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;go  to Amazon and buy some Book copies here&lt;/a&gt;, or subscribing to &lt;a style="text-decoration:none" href="http://www.amazon.com/Gregs-Server-and-StorageIO-blog/dp/B0030MI0ZM"&gt;the Kindle  version of the StorageIOblog&lt;/a&gt;, or contact us for an advisory consultation or  other project. For everybody else, enjoy and remember, don't be scared of  clouds, do your homework, be prepared and keep in mind that clouds are a  shared responsibility.&lt;/p&gt;
        &lt;p align="justify"&gt;Disclosure: I was a Gartner client when I working in an IT organization and then later as a vendor, however not anymore ;).&lt;/p&gt;
        &lt;p&gt;Ok,  nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 9 Jan 2013 15:43:21 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4091</guid>
    </item>

    <item>
     <title>Congratulations Imation and Nexsan, are there any independent  storage vendors left?</title>
     <link>http://storageioblog.com/?p=4077</link>
      <description>
        &lt;p&gt;Congratulations Imation and Nexsan, are there any independent  storage vendors left?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Last week &lt;a style="text-decoration:none" href="http://www.imation.com/en-US/"&gt;Imation&lt;/a&gt;,  the company that is known for making CDs, DVDs, &lt;a style="text-decoration:none" href="http://tapeisalive.com/"&gt;magnetic tape&lt;/a&gt; and in the past floppy disk (diskettes)  bought &lt;a style="text-decoration:none" href="http://www.nexsan.com/"&gt;Nexsan&lt;/a&gt;, a company known for the  SATA and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;SAS&lt;/a&gt; storage products.&lt;/p&gt;
        &lt;p align="justify"&gt;Imation is also (or should be) owns the TDK and Memorex names  (remember is it real or is it Memorex? If not Google it). They also have had for  several years &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1877"&gt;removable hard disk  drive&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1877"&gt;RHDD&lt;/a&gt;) products  including the &lt;a style="text-decoration:none" href="http://partner.imation.com/portal/page?_pageid=553,1595881&amp;_dad=portal&amp;_schema=PORTAL&amp;p_document_id=101159&amp;p_node_id=174498&amp;p_mode=BROWSE"&gt;Odyssey&lt;/a&gt; (I am in the process of retiring mine), as well as partnership with the former  ProStor for RDX and having acquired some of the assets of ProStor namely their  RDX based InifiVault storage appliance. Imation has also been involved in some  other things including USB and other forms of flash based &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;solid state devices (SSD)&lt;/a&gt;, as well as a couple of years (2007) they launched &lt;a style="text-decoration:none" href="http://ir.imation.com/phoenix.zhtml?c=73967&amp;p=irol-newsArticle&amp;ID=1016318&amp;highlight="&gt;cloud  backup with DataGuard&lt;/a&gt; before cloud backup had become a popular buzzword  topic. &lt;/p&gt;
        &lt;p align="justify"&gt;Imation has also divested parts of its business over past several years  including some medical related (X-ray stuff) to Kodak who occupies part of the  headquarter building in Oakdale MN, or at least last time I looked when driving  by there on way from the airport. They also divested their SAN lab with some of  the staff going to Glasshouse and other pieces going to Lion bridge (an  independent test lab company). Beyond traditional of data protection, backup/restore and  archiving media or mediums from consumer to large-scale enterprise, Imation has  also been involved in other areas involving recording. Imation also has done  some other recent acquisitions around dedupe (Nine Technologies). &lt;/p&gt;
        &lt;p align="justify"&gt;For its part,  Nexsan has extended their portfolio from SATA and SAS products, &lt;a style="text-decoration:none" href="http://storageio.com/Reports/StorageIO_WP_Jan02_2008.pdf"&gt;AutoMaid Intelligent  Power Management (IPM)&lt;/a&gt; which gives benefits of variable power and  performance without the penalties of first generation MAID type products. Read  more about IPM and related themes &lt;a style="text-decoration:none" href="http://storageio.com/Reports/StorageIO_WP_Jan02_2008.pdf"&gt;here&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=598"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=872"&gt;here&lt;/a&gt;. Nexsan also supports NAS and  iSCSI solutions in addition to their archive and content or object storage  focused Assureon product they bought a few years ago.&lt;/p&gt;
        &lt;p align="justify"&gt;This is a good acquisition for both companies as it gives  Imation a new set of products to sell into their existing accounts and channels.  It also can leverage Nexsan's channel and solution selling skills giving them (Nexsan)  a bigger brand and large parent for credibility (not that they did not have  that in the past). &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://searchstorage.techtarget.com/news/2240175504/Nexsan-storage-acquired-by-Imation-for-120-million"&gt;Here  are is a link to a piece&lt;/a&gt; done by &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3744"&gt;Dave  Raffo&lt;/a&gt; that includes some comments and perspectives from me. To say that the  synergy here is about archiving or selling SSD or storage would be too easy and  miss a bigger potential. That potential is Imation has been in the business of  selling consumable accessories for protecting and preserving data. Notice I  said consumable accessories which in the past has meant manufacturing  consumable media (e.g. Floppy disks or discs, CD, DVDs, magnetic tapes) as well  as partnering around flash and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1954"&gt;HDDs&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;In many environments from small to large to super-sized  cloud and service providers, some types of storage systems including some of  those that Nexsan sells can be considered a consumable media or medium taking  over the role that tape, CDs or DVDs have been used in the pat. Instead of  using tape or CDs or DVDs to protect the HDDs and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3881"&gt;SSDs&lt;/a&gt; based data, HDD based  solutions are being used for disk-to-disk (D2D) protection (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341"&gt;part of modernizing data protection&lt;/a&gt;).  D2D is being done as appliances, or in conjunction with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;cloud&lt;/a&gt; and object storage system  software stacks such as OpenStack swift, Basho Riak CS, CloudStack, Cleversafe, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3913"&gt;Ceph&lt;/a&gt;, Caringo and a list of  others, in addition to appliances such as EMC ATMOS among others than can  support 3rd party storage device as consumable mediums. Keep in mind  that &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=241549"&gt;there  is no such thing as a data or information recession&lt;/a&gt;, and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2005"&gt;people and data are living longer and  getting larger&lt;/a&gt;, both for &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4017"&gt;big  data&lt;/a&gt; and little data.&lt;/p&gt;
        &lt;p align="justify"&gt;The big if in this acquisition which IMHO is a fair price  for both parties based on realistic valuations is if they can collective  execute on it. This means that Imation and Nexsan need to leverage each other's  strengths, address any weakness, close gaps and expand into each other's  markets, channels and sell the entire portfolio as opposed to becoming singular  focused on a particular area tool or technology. If Imation can execute on this  and Nexsan leverages their new parent, the result should be moving from the  roughly $85M USD sales to $100M+ then $125M then $150M and so forth over the  next couple of years. &lt;/p&gt;
        &lt;p align="justify"&gt;Even if Imation keeps maintains revenues or a slight increase,  which would also be a good deal for them, granted the industry pundits may not  agree, so let us see where this is in a few years. However if Imation can grow  the Nexsan business, then it would become a very good deal. Thus, IMHO the  price valuation for the deal has the risk built into, something like when &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1786"&gt;NetApp bought the Engenio business  unit from LSI&lt;/a&gt; back in 2011 for about $480M USD. At that time, Engenio was  doing about $705M USD in revenue and seen by many industry pundits as being on  the decline, thus a lower valuation. For its part, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3149"&gt;NetApp&lt;/a&gt;, has been executing  maintaining the revenue of that business unit with some expansion, thus their  execution so far is being rewarding for taking the risk. &lt;/p&gt;
        &lt;p align="justify"&gt;Let us see if Imation can do the same thing.&lt;/p&gt;
        &lt;p align="justify"&gt;Now, does that mean that Nexsan was the last of the independent  storage vendors left?&lt;/p&gt;
        &lt;p align="justify"&gt;Hardly, after all there is still Xiotech, excuse me, Xio  as they changed their name as part of a repackaging, relaunch and downsizing.  There is DotHill who supplies partners such HP, or Dothills former partner  supplier InfoTrend. If you are an Apple fan then you might know about Promise,  if not, you should. Lets not forget about Data Direct Networks (DDN) that is  still independent and at around $200M (give or take several million) in revenue,  are very much still around. &lt;/p&gt;
        &lt;p align="justify"&gt;How about Xyratex, sure they make the enclosures and  appliances that many others use in their solutions, however they also have a  storage solutions business focused on scale out, clustered and grid NAS based  on Lustre. There are some others that I am drawing a blank on now (if you  read this and are one of them, chime in) in addition to all the new or  current generation of startups (you can chime in as well to let people know who  you are to be bought).&lt;/p&gt;
        &lt;p align="justify"&gt;There is still consolidation taking place, both of  smaller vendors by mid-sized vendors, mid-sized vendors by big vendors, big  vendors by mega vendors, and startups by established.&lt;/p&gt;
        &lt;p align="justify"&gt;Again congratulations to both Imation and Nexsan, let us  see who or what is next on the 2013 mergers and acquisition list, as well as who will  join the where are they now club.&lt;/p&gt;
        &lt;p align="justify"&gt;Disclosure: &lt;a style="text-decoration:none" href="http://storageio.com/Reports/StorageIO_WP_Jan02_2008.pdf"&gt;Nexsan has been  a StorageIO client&lt;/a&gt; in the past; however, Imation has not been a client,  although they have bought me lunch before here in the Stillwater, MN area.&lt;/p&gt;
        &lt;p align="justify"&gt;With Imation having their own brand name and identity,  not to mention TDK and Memorex, now I have to wonder will Nexsan be real or  Memorex or something else? ;)&lt;/p&gt;
        &lt;p&gt;Ok,  nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 8 Jan 2013 22:33:44 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4077</guid>
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    <item>
     <title>Cloud conversations: Gaining cloud confidence from insights into AWS outages</title>
     <link>http://storageioblog.com/?p=4043</link>
      <description>
        &lt;p&gt;Cloud conversations: Gaining cloud confidence from insights into AWS outages&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is the first of a two-part industry trends and  perspectives series looking at how to learn from cloud outages (read &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4047"&gt;part  II here&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;In case you missed it, there were some public cloud  outages during the recent Christmas 2012-holiday season. One incident involved &lt;a style="text-decoration:none" href="http://www.neowin.net/news/windows-azure-still-suffering-from-partial-outage"&gt;Microsoft  Xbox&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://azurestatus.cloudapp.net/"&gt;view the Microsoft Azure  status dashboard here&lt;/a&gt;) users were impacted, and the other was another &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3435"&gt;Amazon Web Services&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3435"&gt;AWS&lt;/a&gt;) incident. Microsoft and AWS are not alone, most if not  all cloud services have had some type of incident and have gone on to improve  from those outages. Google has had issues with different applications and services  including some in December 2012 along with a &lt;a style="text-decoration:none" href="http://gmailblog.blogspot.com/2011/02/gmail-back-soon-for-everyone.html#!/2011/02/gmail-back-soon-for-everyone.html"&gt;Gmail  incident that received covered back in 2011&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;For those interested, &lt;a style="text-decoration:none" href="http://status.aws.amazon.com/"&gt;here is a link to the AWS status dashboard&lt;/a&gt; and a link to the &lt;a style="text-decoration:none" href="http://aws.amazon.com/message/680587/"&gt;AWS December  24 2012 incident postmortem&lt;/a&gt;. In the case of the recent AWS incident which affected  users such as Netflix, the incident (read the &lt;a style="text-decoration:none" href="http://aws.amazon.com/message/680587/"&gt;AWS postmortem&lt;/a&gt; and &lt;a style="text-decoration:none" href="This is not to say AWS has more outages or incidents vs. others including Microsoft, it just seems that we hear more about AWS when things happen compared to others. That could be due to AWS size and arguably market leading status, diversity of services and scale at which some of their clients are using them."&gt;Netflix postmortem&lt;/a&gt;) was tied to a human  error. This is not to say  AWS has more outages or incidents vs. others including Microsoft, it just seems  that we hear more about AWS when things happen compared to others. That could  be due to AWS size and arguably market leading status, diversity of services and scale at which some of their clients are using them. &lt;/p&gt;
        &lt;p align="justify"&gt; Btw, if you were not aware, &lt;a style="text-decoration:none" href="http://www.windowsazure.com/en-us/"&gt;Microsoft  Azure&lt;/a&gt; is more than just about supporting SQLserver, Exchange, SharePoint or  Office, it is also an IaaS layer for running virtual machines such as Hyper-V,  as well as a storage target for storing data. You can use Microsoft Azure  storage services as a target for backing up or archiving or as general storage,  similar to using AWS S3 or Rackspace Cloud files or other services. Some backup and archiving AaaS and SaaS providers including Evault partner with  Microsoft Azure as a storage repository target.&lt;/p&gt;
        &lt;p align="justify"&gt;When reading some of the coverage of these &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;recent cloud incidents&lt;/a&gt;, I am not  sure if I am more amazed by some of the marketing cloud washing, or the cloud  bashing and uniformed reporting or lack of research and insight. Then again, if someone repeats a  myth often enough for others to hear and repeat, as it gets amplified, the myth may assume status of reality. After all, you may know the expression  that if it is on the  internet then it must be true?&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_Lightning_Strikes.jpg" alt="Image of lightning striking a building" width="293"  border="0" /&gt;&lt;br /&gt;
        Images licensed for use by StorageIO via Atomazul / Shutterstock.com&lt;/p&gt;
        &lt;p align="justify"&gt;Have AWS and  public cloud services become a lightning rod for when things go wrong?&lt;/p&gt;
        &lt;p align="justify"&gt;Here is some coverage of various cloud incidents:&lt;/p&gt;
        &lt;ul&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.huffingtonpost.com/2011/03/03/google-gmail-outage_n_830229.html"&gt;Huffington  post coverage of February 2011 Google Gmail incident&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://allthingsd.com/20120803/microsoft-explains-last-weeks-azure-outage-whoops/"&gt;Microsoft  Azure coverage by Allthingsd.com&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.neowin.net/news/xbox-live039s-cloud-services-are-currently-down"&gt;Neowin.net  covering Microsoft Xbox incident&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://gmailblog.blogspot.com/2011/02/gmail-back-soon-for-everyone.html#!/2011/02/gmail-back-soon-for-everyone.html"&gt;Google's  Gmail blog coverage of Gmail outage&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="hhttp://www.forbes.com/sites/kellyclay/2012/12/24/amazon-aws-takes-down-netflix-on-christmas-eve/?goback=%2Egde_45151_member_198992736"&gt;Forbes  article Amazon AWS Takes Down Netflix on Christmas Eve&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://performancecriticalapps.prelert.com/articles/228994/why-netflix-christmas-eve-crash-was-its-own-fault/?goback=%2Egde_1911277_member_200045371"&gt;Over  at Performance Critical Apps they assert the AWS incident was Netflix fault&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/is-amazon-ruining-public-cloud-computing-19798/"&gt;From The Virtualization Practice:  Amazon Ruining Public Cloud Computing?&lt;/a&gt; &lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://perfcap.blogspot.com/"&gt;Here is Netflix architect Adrian Cockcroft  discussing the recent incident&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3246"&gt;From StorageIOblog Amazon Web Services  (AWS) and the Netflix Fix?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.crn.com/news/cloud/232300242/amazon-microsoft-top-short-list-of-cloud-storage-providers-study.htm?pgno=2"&gt;From  CRN, here are some cloud service availability status via Nasuni&lt;/a&gt;&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p align="justify"&gt;The above are a small sampling of different stories, articles,  columns, blogs, perspectives about cloud services outages or other  incidents. Assuming the services are available, you can Google or Bing many  others along with reading postmortems to gain insight into what happened, the cause, effect and how to prevent in the future.&lt;/p&gt;
        &lt;p align="justify"&gt;Do  these recent incidents show a trend of increased cloud outages? Alternatively,  do they say that the cloud services are being used more and on a larger basis,  thus the impacts become more known? &lt;/p&gt;
        &lt;p align="justify"&gt;Perhaps it is a mix of the above, and like when a magnetic storage tape gets lost or stolen, it makes for good news or copy, something to write about. Granted there are fewer tapes actually lost than in the past, and far fewer vs. lost or stolen laptops  and other devices with data on them. There are probably other reasons  such as the lightning rod effect given how much industry hype around clouds  that when something does happen, the cynics or foes come out in force,  sometimes with FUD.&lt;/p&gt;
        &lt;p align="justify"&gt;Similar to traditional hardware or software  based product vendors, some service providers have even tried to convince me  that they have never had an incident, lost or corrupted or compromised any  data, yeah, right. Candidly, I put more credibility and confidence in a vendor  or solution provider who tells me that they have had incidents and taken steps  to prevent them from recurring. Granted those steps might be made public while others  might be under NDA, at least they are learning and implementing improvements.&lt;/p&gt;
        &lt;p align="justify"&gt;As part of gaining insights, here are some links to AWS,  Google, Microsoft Azure and other service status dashboards where you can view  current and past situations.&lt;/p&gt;
        &lt;ul&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://status.aws.amazon.com/"&gt;AWS service status dashboard&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="https://www.bluehost.com/cgi/serverstatus/"&gt;Bluehost server status  dashboard&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.google.com/appsstatus#hl=en&amp;v=status&amp;ts=1355163026715"&gt;Google  App status dashboard&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="https://console.hpcloud.com/login"&gt;HP cloud service status console&lt;/a&gt; (requires login)&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="https://www.windowsazurestatus.com/windowsazure/support/status/servicedashboardcontent.aspx"&gt;Microsoft  Azure service status dashboard&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://support.xbox.com/en-US/xbox-live-status"&gt;Microsoft Xbox service  status dashboard&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="https://status.rackspace.com/"&gt;Rackspace service status dashboards&lt;/a&gt;&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p&gt;What is your take on IT clouds? &lt;a style="text-decoration:none" href="http://poll.fm/180e8"&gt;Click here to cast your  vote and see what others are thinking about clouds&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said for now (check out &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4047"&gt;part II here&lt;/a&gt; )&lt;/p&gt;
        &lt;p align="justify"&gt;Disclosure: I am a customer of AWS for EC2, EBS, S3 and  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427"&gt;Glacier&lt;/a&gt; as well as a customer of Bluehost for hosting and Rackspace for  backups. Other than Amazon being &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;a seller of my books&lt;/a&gt; (and &lt;a style="text-decoration:none" href="http://www.amazon.com/Gregs-Server-and-StorageIO-blog/dp/B0030MI0ZM"&gt;my blog via Kindle&lt;/a&gt;)  along with running ads on my sites and being an &lt;a style="text-decoration:none" href="http://astore.amazon.com/serandsto-20"&gt;Amazon Associates member&lt;/a&gt;  (Google also has ads), none of those mentioned are or have been StorageIO  clients.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 7 Jan 2013 23:45:32 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4043</guid>
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    <item>
     <title>Cloud conversations: Gaining cloud confidence from  insights into AWS outages (Part II)</title>
     <link>http://storageioblog.com/?p=4047</link>
      <description>
        &lt;p&gt;Cloud conversations: Gaining cloud confidence from  insights into AWS outages (Part II)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/p&gt;
        &lt;p&gt;This is the second in a two-part industry trends and perspective looking at learning from cloud incidents,  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=4043"&gt;view part I here&lt;/a&gt;.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;There is good information, insight and lessons to be learned  from cloud outages and other incidents. &lt;/p&gt;
        &lt;p align="justify"&gt;Sorry cynics no that does not mean an end to clouds, as  they are here to stay. However when and where to use them, along with what best  practices, how to be ready and configure for use are part of the discussion.  This means that clouds may not be for everybody or all applications, or at  least today. For those who are into clouds for the long haul (either all in or partially) including current skeptics, there are many lessons to be  learned and leveraged.&lt;/p&gt;
        &lt;p align="justify"&gt;In order to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3476"&gt;gain confidence in clouds&lt;/a&gt;, some questions  that I routinely am asked include are clouds more or less reliable than what you are  doing? Depends on what you are doing, and how you will be  using the cloud services. If you are applying HA and other BC or resiliency  best practices, you may be able to configure and isolate from the more common situations.  On the other hand, if you are simply using the cloud services as a low-cost  alternative selecting the lowest price and service class (SLAs and SLOs), you  might get what you paid for. Thus, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3125"&gt;clouds are a shared responsibility&lt;/a&gt;, the  service provider has things they need to do, and the user or person designing  how the service will be used have some decisions making responsibilities.&lt;/p&gt;
        &lt;p align="justify"&gt;Keep in mind that high availability (HA), resiliency, business continuance (BC) along with disaster recovery (DR) are the sum of several pieces. This includes people, best practices, processes  including change management, good design eliminating points of failure and  isolating or containing faults, along with how the components or technology used (e.g. hardware,  software, networks, services, tools). Good technology used in goods ways can be  part of a highly resilient flexible and scalable data infrastructure. Good  technology used in the wrong ways may not leverage the solutions to their full  potential.&lt;/p&gt;
        &lt;p align="justify"&gt;While it is easy to focus on the physical technologies  (servers, storage, networks, software, facilities), many of the cloud services  incidents or outages have involved people, process and best practices so those  need to be considered.&lt;/p&gt;
        &lt;p align="justify"&gt;These incidents or outages bring awareness, a level set,  that this is still early in the cloud evolution lifecycle and to move beyond seeing clouds as just a way to cut cost, and seeing the importance and value HA, resiliency, BC and DR. This means learning  from mistakes, taking action to correct or fix errors, find and cut  points of failure are part of a technology maturing or the use of it. These all tie into having services with service level agreements (SLAs) with service level objectives (SLOs) for availability, reliability, durability, accessibility, performance and security among others to protect against mayhem or other things that can and do happen.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_Lightning_Strikes.jpg" alt="Image of lightning striking a building" width="292"  border="0" /&gt;&lt;br /&gt;
        Images licensed for use by StorageIO via Atomazul / Shutterstock.com&lt;/p&gt;
        &lt;p align="justify"&gt;The reason I mentioned earlier that AWS had another  incident is that like their peers or competitors who have incidents in the  past, AWS appears to be going through some growing, maturing, evolution related  activities. During summer 2012 there was an AWS incident that affected Netflix  (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3246"&gt;read more here: AWS and the Netflix  Fix?&lt;/a&gt;). It should also be noted that there were earlier AWS outages where  Netflix (read about &lt;a style="text-decoration:none" href="http://www.slideshare.net/adrianco/netflix-global-cloud"&gt;Netflix  architecture here&lt;/a&gt;) leveraged resiliency designs to try and prevent mayhem when others were impacted. &lt;/p&gt;
        &lt;p&gt;&lt;a href="http://www.youtube.com/watch?v=bIoi-oCaFHs?v=bIoi-oCaFHs" target="_blank"&gt;&lt;img src="http://storageio.com/images/SIO_Mayhem.gif" alt="Mayhem video from YouTube via Allstate" width="294" height="214" border="0"/&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Is AWS a lightning rod for things to happen, a point of  attraction for Mayhem and others?&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;Granted given their size, scope of services and how being  used on a global basis AWS is blazing new territory and experiences, similar to  what other information services delivery platforms did in the past. What I mean  is that while taken for granted today, open systems Unix, Linux, Windows-based  along with client-server, midrange or distributed systems, not to mention  mainframe hardware, software, networks, processes, procedures, best practices  all went through growing pains.&lt;/p&gt;
        &lt;p align="justify"&gt;There are a couple of interesting threads going on over  in various LinkedIn Groups based on some reporters stories including on speculation of what happened,  followed with some good discussions of what actually happened and how to prevent recurrence of them in the future.&lt;/p&gt;
        &lt;p align="justify"&gt;Over in the &lt;a style="text-decoration:none" href="http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&amp;discussionID=198992736&amp;gid=45151&amp;commentID=111733479&amp;trk=view_disc&amp;ut=1crcRqF1ktbRA1" title="This group is members only"&gt;Cloud Computing, SaaS &amp; Virtualization&lt;/a&gt; group forum, &lt;a style="text-decoration:none" href="http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&amp;discussionID=198992736&amp;gid=45151&amp;commentID=111733479&amp;trk=view_disc&amp;ut=1crcRqF1ktbRA1"&gt;this thread&lt;/a&gt; is based on a Forbes article (&lt;a style="text-decoration:none" href="http://www.forbes.com/sites/kellyclay/2012/12/24/amazon-aws-takes-down-netflix-on-christmas-eve/?goback=.gde_45151_member_198992736"&gt;Amazon  AWS Takes Down Netflix on Christmas Eve&lt;/a&gt;) and involves conversations about  SLAs, best practices, HA and related themes. Have a look at the story the  thread is based on and some of the assertions being made, and ensuing discussions. &lt;/p&gt;
        &lt;p align="justify"&gt;Also over at LinkedIn, in the &lt;a style="text-decoration:none" href="http://www.linkedin.com/groupItem?view=&amp;gid=1911277&amp;type=member&amp;item=200045371&amp;qid=9c98d7aa-c320-4f8d-8c4e-0219c67de58a&amp;trk=group_most_popular-0-b-cmr&amp;goback=.gmp_1911277" title="This group is members only"&gt;Cloud Hosting &amp; Service Providers &lt;/a&gt;group forum, &lt;a style="text-decoration:none" href="http://www.linkedin.com/groupItem?view=&amp;gid=1911277&amp;type=member&amp;item=200045371&amp;qid=9c98d7aa-c320-4f8d-8c4e-0219c67de58a&amp;trk=group_most_popular-0-b-cmr&amp;goback=.gmp_1911277"&gt;this thread&lt;/a&gt; is based on a story titled &lt;a style="text-decoration:none" href="http://tinyurl.com/ae8zdnt"&gt;Why Netflix'  Christmas Eve Crash Was Its Own Fault&lt;/a&gt; with a good discussion on  clouds, HA, BC, DR, resiliency and related themes.&lt;/p&gt;
        &lt;p align="justify"&gt;Over at the Virtualization Practice, there is a piece titled &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/is-amazon-ruining-public-cloud-computing-19798/"&gt;Is Amazon Ruining Public Cloud Computing?&lt;/a&gt; with  comments from me and Adrian Cockcroft (&lt;a style="text-decoration:none" href="http://twitter.com/adrianco"&gt;@Adrianco&lt;/a&gt;)  a Netflix Architect (you can read &lt;a style="text-decoration:none" href="http://perfcap.blogspot.com/"&gt;his  blog here&lt;/a&gt;). You can also view  some presentations about &lt;a style="text-decoration:none" href="http://www.slideshare.net/adrianco/netflix-global-cloud"&gt;the  Netflix architecture here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;What this all means&lt;/p&gt;
        &lt;p align="justify"&gt;Saying you get what you pay for would be too easy and  perhaps not applicable.&lt;/p&gt;
        &lt;p align="justify"&gt;There are good services free, or low-cost, just like good  free content and other things, however vice versa, just because something costs  more, does not make it better.&lt;/p&gt;
        &lt;p align="justify"&gt;Otoh, there are services that charge a premium however  may have no better if not worse reliability, same with content for fee or perceived  value that is no better than what you get free.&lt;/p&gt;
        &lt;p align="justify"&gt;Additional related material&lt;br /&gt;
        &lt;/p&gt;
        &lt;ul&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3476"&gt;Cloud  conversations: confidence, certainty and confidentiality&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3125"&gt;Only you can  prevent cloud data loss&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3125"&gt;shared responsibility&lt;/a&gt;)&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2170"&gt;The blame  game: Does cloud storage result in data loss?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3246"&gt;Amazon Web  Services (AWS) and the Netflix Fix?&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3435"&gt;Cloud  conversations: AWS Government Cloud (GovCloud)&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251276"&gt;Everything  Is Not Equal in the Data center&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.amazon.com/gp/product/1439851735/ref=as_li_qf_sp_asin_tl?ie=UTF8&amp;tag=serandsto-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1439851735"&gt;Cloud and Virtual Data Storage Networking (CRC) - Intel Recommended Reading List&lt;/a&gt;&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p&gt;Some closing thoughts:&lt;/p&gt;
        &lt;ul&gt;
          &lt;li&gt;Clouds  are real and can be used safely; however, they are a shared responsibility.&lt;/li&gt;
          &lt;li&gt;Only  you can prevent cloud data loss, which means do your homework, be ready.&lt;/li&gt;
          &lt;li&gt;If  something can go wrong, it probably will, particularly if humans are involved.&lt;/li&gt;
          &lt;li&gt;Prepare  for the unexpected and clarify assumptions vs. realities of service  capabilities.&lt;/li&gt;
          &lt;li&gt;Leverage  fault isolation and containment to prevent rolling or spreading disasters.&lt;/li&gt;
          &lt;li&gt;Look  at cloud services beyond lowest cost or for cost avoidance.&lt;/li&gt;
          &lt;li&gt;What  is your organizations culture for learning from mistakes vs. fixing blame?&lt;/li&gt;
          &lt;li&gt;Ask  yourself if you, your applications and organization are ready for clouds.&lt;/li&gt;
          &lt;li&gt;Ask  your cloud providers if they are ready for you and your applications.&lt;/li&gt;
          &lt;li&gt;Identify  what your cloud concerns are to decide what can be done about them.&lt;/li&gt;
          &lt;li&gt;Do  a proof of concept to decide what types of clouds and services are best for you.&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p align="justify"&gt;Do  not be scared of clouds, however be ready, do your homework, learn from the  mistakes, misfortune and errors of others. Establish and leverage known best  practices while creating new ones. Look at the past for guidance to the future,  however avoid clinging to, and bringing the baggage of the past to the future. Use  new technologies, tools and techniques in new ways vs. using them in old ways.&lt;/p&gt;
        &lt;p&gt;Ok,  nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 7 Jan 2013 23:45:32 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4047</guid>
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    <item>
     <title>The Human Face of Big Data, a Book Review</title>
     <link>http://storageioblog.com/?p=4017</link>
      <description>
        &lt;p&gt;The Human Face of Big Data, a Book Review&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;My copy of the new book &lt;a style="text-decoration:none"  href="http://humanfaceofbigdata.com"&gt;The Human Face of Big Data&lt;/a&gt; created by Rick Smolan and Jennifer Erwitt arrived yesterday compliments of &lt;a style="text-decoration:none"  href="http://emc.com"&gt;EMC&lt;/a&gt; (the lead sponsor).  In addition to EMC, &lt;a style="text-decoration:none"  href="http://humanfaceofbigdata.com/sponsors/"&gt;the other sponsors&lt;/a&gt; of the book are &lt;a style="text-decoration:none"  href="http://cisco.com"&gt;Cisco&lt;/a&gt;, &lt;a style="text-decoration:none"  href="http://vmware.com"&gt;VMware&lt;/a&gt;, &lt;a style="text-decoration:none"  href="http://fedex.com"&gt;FedEx&lt;/a&gt;, &lt;a style="text-decoration:none"  href="http://www.originate.com/"&gt;Originate&lt;/a&gt; and &lt;a style="text-decoration:none"  href="http://www.tableausoftware.com/"&gt;Tableau software&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;To say this is a big book would be an understatement, then again, big data is a big topic with a lot of diversity if you open your eyes and think in a pragmatic way, which once you open and see the pages you will see. This is physically a big book (11x 14 inches) with lots of pictures, texts, stories, factoids and thought stimulating information of the many facets and dimensions of big data across 224 pages.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none"  href="http://humanfaceofbigdata.com"&gt;&lt;img src="http://humanfaceofbigdata.com/img/pages/hfobd_cover_front.jpg" alt="Image of the Human Face of Big Data Book" width="300" height="400" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;While Big Data as a buzzword and industry topic theme might be new, along with some of the related technologies, techniques and focus areas, other as aspects have been around for some time. &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3756"&gt;Big data means many things to various people&lt;/a&gt; depending on their focus or areas of interest ranging from analytics to images, videos and other big files. A common theme is the fact that &lt;a style="text-decoration:none"  href="http://www.21cit.com/author.asp?section_id=1958anddoc_id=241549"&gt;there is no such thing as an information or data recession&lt;/a&gt;, and that &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2005"&gt;people and data are living longer, getting larger, and we are all addicted to information&lt;/a&gt; for various reasons.&lt;/p&gt;
        &lt;p align="justify"&gt;Big data needs to be protected and preserved as it has value, or its &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958anddoc_id=243143"&gt;value can increase over time&lt;/a&gt; as new ways to leverage it are discovered which also leads to &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958anddoc_id=243143"&gt;changing data access and life cycle patterns&lt;/a&gt;. With many faces, facets and areas of interests applying to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3603"&gt;various spheres of influence&lt;/a&gt;, big data is not limited to programmatic, scientific, analytical or research, yet there are many current and use cases in those areas. &lt;/p&gt;
        &lt;p align="justify"&gt;Big data is not limited to videos for security surveillance, entertainment, telemetry, audio, social media, energy exploration, geosciences, seismic, forecasting or simulation, yet those have been areas of focus for years. Some big data files or objects are millions of bytes (MBytes), billion of bytes (GBytes) or trillion of bytes (TBytes) in size that when put into file systems or object repositories, add up to Exabytes (EB - 1000 TBytes) or Zettabytes (ZB - 1000 EBs). Now if you think those numbers are far-fetched, simply look back to when you thought a TByte, GByte let alone a MByte was big or far-fetched future. Remember, &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958anddoc_id=241549"&gt;there is no such thing as a data or information recession&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2005"&gt;people and data are living longer and getting larger&lt;/a&gt;.&lt;/p&gt;
Big data is more than hadoop, map reduce, SAS or other programmatic and analytical focused tool, solution or platform, yet those all have been and will be significant focus areas in the future. This also means big data is more than data warehouse, data mart, data mining, social media and event or activity log processing which also are main parts and have continued roles going forward. Just as there are large MByte, GByte or TByte sized files or objects, there are also millions and billions of smaller files, objects or pieces of information that are part of the big data universe.
        &lt;p align="justify"&gt;You can take a narrow, product, platform, tool, process, approach, application, sphere of influence or domain of interest view towards big data, or a pragmatic view of the various faces and facets. Of course you can also spin everything that is not &lt;a style="text-decoration:none"href="http://storageioblog.com/?p=3756"&gt;little-data&lt;/a&gt; to be big data and that is where some of the BS about big data comes from. Big data is not exclusive to the data scientist, researchers, academia, governments or analysts, yet there are areas of focus where those are important. What this means is that there are other areas of big data that do not need a data science, computer science, mathematical, statistician, Doctoral Phd or other advanced degree or training, in other words big data is for everybody.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_HumanFaceCompare.JPG" alt="Cover image of Human Face of Big Data Book" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Back to how big this book is in both physical size, as well as rich content. Note the size of The Human Face of Big Data book in the adjacent image  that for comparison purposes has a copy of my last book &lt;a style="text-decoration:none"  href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (CRC), along with a 2.5 inch hard disk drive (&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3002"&gt;HDD&lt;/a&gt;) and a growler. The Growler is from &lt;a style="text-decoration:none"  href="http://www.liftbridgebrewery.com/"&gt;Lift Bridge Brewery&lt;/a&gt; (Stillwater, MN), after all, reading a big book about big data can create the need for a big beer to address a big thirst for information ;).&lt;/p&gt;
        &lt;p align="justify"&gt;The Human Face of Big Data is more than a coffee table or picture book as it is full of with information, factoids and perspectives how information and data surround us every day. Check out the image below and note the 2.5 inch HDD sitting on the top right hand corner of the page above the text. Open up a copy of The Human Face of Big Data and you will see examples of how data and information are all around us, and our dependence upon it.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_HumanFaceBigData.JPG" alt="A look inside the book The Humand Face of Big Data image" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Book Details:&lt;br /&gt;
        Copyright 2012&lt;br /&gt;
        Against All Odds Productions&lt;br /&gt;
        ISBN 978-1-4549-0827-2&lt;br /&gt;
        Hardcover 224 pages, 11 x 0.9 x 14 inches&lt;br /&gt;
        4.8 pounds, English&lt;/p&gt;
        &lt;p&gt;There is also an applet to view related videos and images found in the book at &lt;a style="text-decoration:none"  href="http://HumanfaceofBigData.com/viewer"&gt;HumanFaceofBigData.com/viewer&lt;/a&gt; in addition to other material on the companion site &lt;a style="text-decoration:none"href="http://HumanfaceofBigData.com"&gt;www.HumanFacesofBigData.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Get your copy of 
          &lt;a style="text-decoration:none"  href="http://tinyurl.com/b32ekna"&gt;The Human Face of Big Data at Amazon.com by clicking here&lt;/a&gt;&lt;img src="http://tinyurl.com/ap5rafn" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /&gt; or at other venues including by clicking on the following image (&lt;a style="text-decoration:none"  href="http://tinyurl.com/b32ekna"&gt;Amazon.com&lt;/a&gt;).&lt;/p&gt;
        &lt;p&gt; &lt;a style="text-decoration:none"  href="http://tinyurl.com/b32ekna"&gt;&lt;img border="0" src="http://tinyurl.com/byg2o5o" &gt;&lt;/a&gt;&lt;img src="http://tinyurl.com/ap5rafn" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Some added and related material:&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3756" &gt;Little data, big data and very big data (VBD) or big BS?&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3603" &gt;How many degrees separate you and your  information?&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3989" rel="bookmark"&gt;Hardware, Software,  what about Valueware?&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958anddoc_id=243143"&gt;Changing Lifecycles and Data Footprint Reduction (Data doesnt have to lose value over time)&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3894" &gt;Garbage data in, garbage information out, big data or big garbage?&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1938"&gt;Industry adoption vs. industry deployment, is there a difference?&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=464"&gt;Is There a Data and I/O Activity Recession?&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2005"&gt;Industry trend: People plus data are aging and living longer&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2065"&gt;Supporting IT growth demand during economic uncertain times&lt;/a&gt;&lt;br /&gt;
          &lt;a style="text-decoration:none"  href="http://www.21cit.com/author.asp?section_id=1958anddoc_id=241549"&gt;No Such Thing as an Information Recession&lt;/a&gt;&lt;br /&gt;
        &lt;p align="justify"&gt;For those who can see big data in a broad and pragmatic  way, perhaps using the visualization aspect this book brings forth the idea that there are and will  be many opportunities. Then again for those who have a narrow or specific  view of what is or is not big data, there is so much of it around and various  types along with focus areas you too will see some benefits.&lt;/p&gt;
        &lt;p align="justify"&gt;Do you want to play in or be part of a big data puddle,  pond, or lake, or sail and explore the oceans of big data and all the different  aspects found in, under and around those bigger broader bodies of water.&lt;/p&gt;
        &lt;p align="justify"&gt;Bottom line, this is a great book and read regardless of if you are involved with data and information related topics or themes, the format and design lend itself to any audience. Broaden your horizons, open your eyes, ears and thinking to the many facets and faces of big data that are all around us by getting your copy of &lt;a style="text-decoration:none" href="http://www.amazon.com/gp/product/1454908270/ref=as_li_tf_tl?ie=UTF8andtag=serandsto-20andlinkCode=as2andcamp=1789andcreative=9325andcreativeASIN=1454908270"&gt;The Human Face of Big Data&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.amazon.com/gp/product/1454908270/ref=as_li_tf_tl?ie=UTF8andtag=serandsto-20andlinkCode=as2andcamp=1789andcreative=9325andcreativeASIN=1454908270"&gt;Click here to go to Amazon for your copy&lt;/a&gt;) book.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 5 Jan 2013 18:45:45 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4017</guid>
    </item>

    <item>
     <title>December 2012 StorageIO Update news letter</title>
     <link>http://storageioblog.com/?p=4006</link>
      <description>
        &lt;p&gt;December 2012 StorageIO Update news letter&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;br/&gt;
        &lt;table width="556" border="0"&gt;
        &lt;tr&gt;
        &lt;td width="181"&gt;&lt;p align="center"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Dec2012_Full.html"&gt;&lt;img src="http://storageio.com/images/NewsletterImage.jpg" alt="StorageIO News Letter Image" width="168" height="226" /&gt;&lt;/a&gt; 
        &lt;strong&gt;December 2012 News letter&lt;/strong&gt; 
        &lt;/td&gt;
        &lt;td width="359"&gt;
        &lt;div align="justify"&gt;Welcome to the December 2012 year end  edition of the StorageIO Update news letter including a new format and additional content. &lt;br/&gt;
        &lt;/div&gt;
        &lt;p align="justify"&gt;You can get access to this news letter via various social media venues (some are shown below) in addition to &lt;a style="text-decoration:none" href="http://storageio.com/newsletter.html"&gt;StorageIO web sites&lt;/a&gt; and subscriptions. &lt;/p&gt;
        &lt;p align="justify"&gt;Click on the following links to view the December 2012 edition as &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Dec2012_Full.html"&gt;brief&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Dec2012_Full.html"&gt;short HTML sent via Email&lt;/a&gt;) version, or the full &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Dec2012_Full.html"&gt;HTML&lt;/a&gt; or &lt;a style="text-decoration:none" href="http://storageio.com/newsletter/Dec2012_Full.pdf"&gt;PDF&lt;/a&gt; versions. &lt;/p&gt;
        &lt;p align="justify"&gt;Visit the &lt;a style="text-decoration:none" href="http://storageio.com/newsletter.html"&gt;news letter page&lt;/a&gt; to view previous editions of the StorageIO Update.&lt;/p&gt;&lt;/td&gt;
        &lt;/tr&gt;
        &lt;/table&gt;
        &lt;br /&gt;
        &lt;p&gt;You can subscribe to the news letter by &lt;a style="text-decoration:none" href="https://secure.campaigner.com/CSB/Public/Form.aspx?fid=651291"&gt;clicking here.&lt;/a&gt;&lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;Enjoy this edition of the &lt;a style="text-decoration:none" href="http://storageio.com/newsletter"&gt;StorageIO Update news letter&lt;/a&gt;, let me know your comments and feedback.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 18 Dec 2012 21:32:45 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=4006</guid>
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    <item>
     <title>Hardware, Software,  what about Valueware?</title>
     <link>http://storageioblog.com/?p=3989</link>
      <description>
        &lt;p&gt;Hardware, Software,  what about Valueware?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;I am surprised nobody has figured out how to  use the term &lt;a style="text-decoration:none"  href="http://valueware.us/"&gt;valueware&lt;/a&gt; to describe their hardware, software or services solutions,  particular around &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3476"&gt;cloud&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;big data, little data&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2156"&gt;converged solution&lt;/a&gt; stacks or bundles, virtualization  and related themes. &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/SIO_BuildingBlocks.gif" alt="Cloud virtualization storage and networking building blocks image" width="465" height="265" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Cloud and virtualization building blocks transformed into Valueware&lt;/p&gt;
        &lt;p align="justify"&gt;Note that I'm referring  to IT hardware and not what you would usually find at a &lt;a style="text-decoration:none"  href="http://www.truevalue.com/"&gt;TrueValue hardware store&lt;/a&gt; (disclosure, I like to shop there for things  to innovate with and address the non IT to do project list).&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://www.truevalue.com/"&gt;&lt;img src="http://www.truevalue.com/assets/images/logo/trueValue.gif" alt="Image for truevalue hardware stores" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Instead of value add software or what might  otherwise be called an operating system (OS), or middleware, glue, hypervisor,  shims or agents, I wonder who will be first to use valueware? Or who will be  the first to say they were the first to articulate the value of their industry  unique and revolutionary solution using valueware?&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/book3.html"&gt;&lt;img src="http://storageio.com/images/SIO_StackBasic1.gif" alt="Cloud and convergence stack image from Cloud and Virtual Data Storage Networking Book" width="465" height="240" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;For those not familiar, converged solution  stack bundles combine server, storage and networking hardware along with  management software and other tools in a prepackaged solution from the same or multiple  vendors. Examples include &lt;a style="text-decoration:none"  href="http://www.dell.com/content/topics/topic.aspx/global/products/landing/en/virtual-integrated-system?c=us&amp;l=en"&gt;Dell  VIS&lt;/a&gt; (not to be confused with their reference architectures or &lt;a style="text-decoration:none"  href="http://mymemory.translated.net/t/Dutch/English/vis"&gt;fish in Dutch&lt;/a&gt;), &lt;a style="text-decoration:none"  href="http://www.vce.com/"&gt;VCE or EMC vBlocks&lt;/a&gt;, &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2896"&gt;IBM Puresystems&lt;/a&gt;, &lt;a style="text-decoration:none"  href="http://www.netapp.com/us/solutions/cloud/flexpod/"&gt;NetApp FlexPods&lt;/a&gt; and &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3860"&gt;Oracle Exaboxes&lt;/a&gt; among others.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/book3.html"&gt;&lt;img src="http://storageio.com/images/SIO_StackBasic2.gif" alt="Converged solution or cloud bundle image from Cloud and Virtual Data Storage Networking Book" width="465" height="240" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Why is it that the IT or ICT (for my  European friends) industries are not using &lt;a style="text-decoration:none"  href="http://valueware.us/"&gt;valueware&lt;/a&gt;?&lt;/p&gt;
        &lt;p align="justify"&gt;Is Valueware not being used because it has  not been brought to their attention yet or part of anybodys &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1850"&gt;buzzword bingo&lt;/a&gt; list or read about  in an industry trade rag (publication) or blog (other &lt;a style="text-decoration:none"  href="http://storageioblog.com/"&gt;than here&lt;/a&gt;) or on &lt;a style="text-decoration:none"  href="http://twitter.com/storageio"&gt;twitter&lt;/a&gt;?&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1850"&gt;&lt;img src="http://storageio.com/images/SIO_Buzzword_Bingo.gif" alt="Buzzword bingo image" width="465" height="240" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;Is it because the term value in some marketers  opinion or view their research focus groups associate with being cheap or low-cost? If that is the case, I wonder how many of those marketing focus groups  actually include active IT or ICT professionals. If those research marketing  focus groups contact practicing IT or ICT pros, then there would be a &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3603"&gt;lower degree of separation to the  information&lt;/a&gt;, vs. professional focus group or survey participants who may  have a &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3603"&gt;larger degree of separation&lt;/a&gt; from practioneers. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3603"&gt;&lt;img src="http://storageio.com/images/DegreesSeperate.jpg" alt="Degrees of seperation image" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Depending on who uses valueware first and  how used, if it becomes popular or trendy, rest assured there would be  bandwagon racing to the train station to jump on board the marketing  innovation train.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/images/EMC_NetApp_Tracks.mpg"&gt;&lt;img src="http://storageio.com/images/TrainTracks.jpg" alt="Image and video with audio of train going down the tracks" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;On the other hand, using valueware could be an  innovative way to help articulate &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1149"&gt;soft  product&lt;/a&gt; value (read more about &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1149"&gt;hard  and soft product here&lt;/a&gt;). For those not familiar, &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1149"&gt;hard product&lt;/a&gt; does not simply mean  hardware, it includes many technologies (including hardware, software, networks, services)  that combined with best practices and other things to create a &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1149"&gt;soft product&lt;/a&gt; (solution experience).&lt;/p&gt;
        &lt;p align="justify"&gt;Whatever the reason, I am assuming that  valueware is not going to be used by creative marketers so let us have some fun  with it instead. &lt;/p&gt;
        &lt;p align="justify"&gt;Let me rephrase that, let us leave valueware  alone, instead look at the esteemed company it is in or with (some are for fun,  some are for real).&lt;/p&gt;
        &lt;ul&gt;
          &lt;li&gt;APIware (having some fun with those who see  the world via APIs)&lt;/li&gt;
          &lt;li&gt;Cloudware (not to be confused with cloud  washing)&lt;/li&gt;
          &lt;li&gt;Firmware (software tied to hardware, is it  hardware or software? ;) )&lt;/li&gt;
          &lt;li&gt;Hardware (something software, virtualization  and clouds run on)&lt;/li&gt;
          &lt;li&gt;Innovationware (not to be confused with a data  protection company called &lt;a style="text-decoration:none"  href="http://www.fdr.com/"&gt;Innovation&lt;/a&gt;)&lt;/li&gt;
          &lt;li&gt;Larryware (anything Uncle Larry wants it to  be)&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3860"&gt;&lt;img src="http://storageio.com/images/Oracle_Challenge.gif" alt="Image of uncle larry aka Larry Elison taking on whomever or whatever" width="380" height="480" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;ul&gt;
          &lt;li&gt;Marketware (related to marketecture)&lt;/li&gt;
          &lt;li&gt;Middleware (software to add value or glue  other software together)&lt;/li&gt;
          &lt;li&gt;Netware (RIP &lt;a style="text-decoration:none"  href="http://www.nnp.org/nni/Publications/Dutch-American/noorda.html"&gt;Ray Noorda&lt;/a&gt;)&lt;/li&gt;
          &lt;li&gt;Peopleware (those who use or support IT and  cloud services)&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=888"&gt;Santaware&lt;/a&gt; (come on, &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=888"&gt;tis the season right&lt;/a&gt;)&lt;/li&gt;
          &lt;li&gt;Sleepware (&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=872"&gt;disks and servers spin down&lt;/a&gt; to sleep  using &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=872"&gt;IPM techniques&lt;/a&gt;)&lt;/li&gt;
          &lt;li&gt;Slideware (software defined marketing  presentations)&lt;/li&gt;
          &lt;li&gt;Software (something that runs on hardware)&lt;/li&gt;
          &lt;li&gt;Solutionware (could be a variation of implementation  of soft product)&lt;/li&gt;
          &lt;li&gt;Stackware (something that can also be done  with Tupperware)&lt;/li&gt;
          &lt;li&gt;Tupperware (something that can be used for  food storage)&lt;/li&gt;
          &lt;li&gt;Valueware (&lt;a style="text-decoration:none"  href="http://valueware.us/"&gt;valueware.us&lt;/a&gt; points to this page, unless somebody wants to buy or rent it ;) )&lt;/li&gt;
          &lt;li&gt;Vaporware (does vaporware actually exist?)&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p align="justify"&gt;More variations can be added to the above  list, for example substituting ware for wear. However, I will leave that up to  your own creativity and innovation skills. &lt;/p&gt;
        &lt;p align="justify"&gt;Lets see if anybody starts to use &lt;a style="text-decoration:none"  href="http://valueware.us"&gt;Valueware&lt;/a&gt;  as part of their marketware or value proposition slideware pitches, and if you  do use it, let me know, be happy to give you a shout out.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Thu, 13 Dec 2012 23:23:23 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3989</guid>
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    <item>
     <title>Predictions, did Mayans have it right, or did we read it wrong?</title>
     <link>http://storageioblog.com/?p=3979</link>
      <description>
        &lt;p&gt;Predictions, did Mayans have it right, or did we read it wrong?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;It is late in the day December 12, 2012 and best I can tell, we are still here, and for some, by time you read this it will be a few days or weeks later which means that either the Mayan calendar had it wrong, or we misinterpret it. Some would say that December 12, 2012 is not the important date, that it is really &lt;a style="text-decoration:none" href="http://au.ibtimes.com/articles/414052/20121212/mayan-calendar-end-world-12-meaning.htm"&gt;December 21, 2012&lt;/a&gt; that the world will end, ok, lets wait and see what happens in a few more days.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://www.locogringo.com/campeche/becan.html"&gt;&lt;img src="http://www.locogringo.com/lgunet/images/campeche/becan/P6110036a.jpg" alt="Image of Becan Mayan ruins in southern Campeche, Mexico" width="375" height="170"  border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;However taking a step back from the Mayan calendar it dawned on me that some predictions such today's Mayan calendar forecast is similar to others that happen around this time of the year. That is the annual information technology or IT related predictions made by pundits or anybody else with an opinion, most of which in theory their concepts are not even close. Granted many predictions make good press and media things to read or listen to for entertainment. In some cases, these predictions are variations of what we're predicted last year in 2011 and the year before in 2010 and they year before that and so forth.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2349"&gt;&lt;img src="http://storageio.com/images/Schedule1.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;I'm still working on my predictions for 2013 and forward-looking into 2014, however I keep getting interrupted fending off vendors and their PR surrogates calling or emailing asking me if they can make contributions, or write my list for me (how thoughtful of them ;) ). For now one of my predictions is that I hope to get my predictions for 2013 done before 2013, however if you need something to hold you over, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2349"&gt;check this out from last year&lt;/a&gt;, or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3574"&gt;this from a few months ago&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;I will also say that for 2013, those who see or view &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3476"&gt;cloud&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3485"&gt;virtualization&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;big data&lt;/a&gt; (and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3756"&gt;little data&lt;/a&gt;) in pragmatic terms will be very prosperous. On the other hand, those who have narrow or constrained views will be envious of the others. Likewise plenty of new additions to the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1850"&gt;buzzword bingo&lt;/a&gt; line up with software defined having strong representation.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2349"&gt;&lt;img src="http://storageio.com/images/Reports1.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Like the Mayan calendar predictions, with annual technology predictions, are we reading them wrong, or are they simply wrong and who if anybody cares, or are they just &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3894"&gt;garbage in and garbage out&lt;/a&gt;, or big data garbage in, big data garbage out results?&lt;/p&gt;
        &lt;p align="justify"&gt;In the meantime, I need to check that my local and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341"&gt;cloud backups&lt;/a&gt; are working, try a restore test, have plenty of cash on hand, gas tanks full, cerveza in the fridge, propane for the generator and other things ready if the Mayans had it right, just off by a few days ;) .&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said (for now).&lt;/p&gt;
        &lt;p&gt;Cheers gs&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 12 Dec 2012 23:32:23 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3979</guid>
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    <item>
     <title>Storage comments from the field and customers in the trenches</title>
     <link>http://storageioblog.com/?p=3945</link>
      <description>
        &lt;p&gt;Storage comments from the field and customers in the trenches&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;When I was &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3539"&gt;in Europe presenting some sessions at conferences and doing some seminars&lt;/a&gt; last month I meet and spoke with one of the attendees at the &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3539"&gt;StorageExpo Holland event&lt;/a&gt;. The persons name (&lt;a style="text-decoration:none"  href="http://www.linkedin.com/pub/hans-breemer/46/424/821"&gt;Han Breemer&lt;/a&gt;) came up to visit with me after one of my presentations that include &lt;a style="text-decoration:none"  href="http://storageio.com/DownloadItems/Nijkerk_Nov2012/SIO_StorageExpo_SSD_Oct23_2012.pdf"&gt;SSD is in your future: When, where, with what and how&lt;/a&gt;, and &lt;a style="text-decoration:none"  href="http://storageio.com/DownloadItems/Nijkerk_Nov2012/SIO_StorageExpo_CVDSN_Oct23_2012.pdf"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; industry trends and perspectives. Note you can find additional material from various conferences and events on the &lt;a style="text-decoration:none" href="http://storageio.com/downloads.html"&gt;Downloads page&lt;/a&gt; accessible via the &lt;a style="text-decoration:none" href="http://storageio.com/portfolio.html"&gt;resources menu&lt;/a&gt; on the &lt;a style="text-decoration:none" href="http://storageio.com/portfolio.html"&gt;StorageIO web site.&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;As I always do, I invite attendees to feel free and follow-up via email, &lt;a style="text-decoration:none"  href="http://twitter.com/storageio"&gt;twitter&lt;/a&gt;, &lt;a style="text-decoration:none"  href="http://www.linkedin.com/in/schulzgreg"&gt;Linked In&lt;/a&gt;, &lt;a style="text-decoration:none"  href="https://plus.google.com/117336777773531755552"&gt;Google+&lt;/a&gt; or other venue with questions, comments, discussions and what they are seeing or running into in their environments. &lt;/p&gt;
        Some of the many different items discussed during  my StorageExpo presentations included:
        &lt;ul&gt;
        &lt;li&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3026"&gt;The best IO is the IO that you do not have to do.&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3121"&gt;How much SSD do you want vs. need?&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3803"&gt;Has SSD been effective in storage arrays?&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none"  href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=241549"&gt;No such thing as a data or information recession&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3140"&gt;IT economic challenges&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3467"&gt;Modernizing data protection&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3476"&gt;Cloud concerns and gaining confidence&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3894"&gt;Does garbage big data in result in big garbage data out&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3875"&gt;Flash and DRAM, Dejavu or something new?&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3756"&gt;Little data, big data, very big data or big BS?&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3603"&gt;How many degrees of separation between you and your information&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3596"&gt;RAID, IOP's and performance observations&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none"  href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=251449&amp;"&gt;Not all applications and thus backup, BC and DR should be treated the same&lt;/a&gt;&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p align="justify"&gt;Recently &lt;a style="text-decoration:none"  href="http://www.linkedin.com/pub/hans-breemer/46/424/821"&gt;Hans&lt;/a&gt; followed up and sent me some comments and asked if I would be willing to share them with others such as who ever happens to read this. I also suggested to Hans that he also start a blog (&lt;a style="text-decoration:none"  href="http://hansbreemer.wordpress.com/"&gt;here is link to his new blog&lt;/a&gt;), and that I would be happy to post his comments for others to see and join in the conversation which are shown below.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://www.linkedin.com/pub/hans-breemer/46/424/821"&gt;Hans Breemer&lt;/a&gt; wrote:&lt;/p&gt;
        &lt;table width="600" border="0" bgcolor="#CCFFFF"&gt;
  &lt;tr&gt;
    &lt;td&gt;
      &lt;p&gt;Hi Greg, 
        
      we met each other recently at the Dutch Storage Expo after one of your sessions. We briefly discussed the current trends in the storage market, and the "risks" or "threats" (read: challenges) it means to "us", the storage guys. Often neglected by the sales guys...      &lt;/p&gt;
      &lt;p&gt;Please allow me a few lines to elaborate a bit more and share some thoughts from the field. :-)&lt;/p&gt;
      &lt;p&gt;1. Bigger is not better?&lt;/p&gt;
      &lt;p&gt;Each iteration in the new disk technologies (SATA or SAS) means we get less IOPS for the bucks. Pound for pound that is. Of course the absolute amount of IOPS we can get from a HDD increases all the time. where 175 IOPS was top speed a few years ago, we sometimes see figures close to 220 IOPS per physical drive now. This looks good in the brochure, just as the increased capacity does. However, what the brochure doesn't tell us that if we look at the IOPS/capacity ratio, we're walking backwards. a few years ago we could easily sell over 1000 IOPS/TB. Currently we can't anymore. We're happy to reach 500 IOPS/TB. I know this has always been like that. However with the introduction of SATA in the enterprise storage world, I feel things have gotten even worse.&lt;/p&gt;
      &lt;p&gt;2. But how about SSD's then?      &lt;/p&gt;
      &lt;p&gt;True and agree. In the world of HDD's growing bigger and bigger, we actually need SSD's, and this technology is the way forward in an IOPS perspective. SSD's have a great future ahead of them (despite being with us already for  some time). I do doubt that at the moment SSD's already have the economical ability to fill the gap though. They offer many of thousands of IOPS, and for dedicated high-end solutions they offer what we weren't able to deliver for decades. More IOPS than you need! But what about the "1000 IOPS/TB" market? Let's call it the middle market.&lt;/p&gt;
      &lt;p&gt;3. SSD's as a lubricant?&lt;/p&gt;
      &lt;p&gt;You must have heard every vendor about Adaptive Storage Tiering, Auto Tiering etc. All based on the theorem that most of our IO's come from a relative small disk section. Thus we can improve the total performance of our array by only adding a few percent of SSD. Smart technology identifies the hot tracks on our disks, and promotes these to SSD's. We can even demote cold tracks to big SATA drives. Think green, think ecological footprint, etc. For many applications this works  well. Regular Windows server, file servers, VMWare ESX server actually seems to like adaptive storage tiering ,and I think I know why, a positive tradeoff of using VMDK's. (I might share a few lines about FAST VP do's and dont's next time if you don't mind)&lt;/p&gt;
      &lt;p&gt;4. How about the middle market them you might ask? or, SSD's as a band-aid?&lt;/p&gt;
      &lt;p&gt;For the middle market, the above developments is sort of disaster. Think SAP running on Sun Solaris, think the average Microsoft SQL Server, think Oracle databases. These are the typical applications that need "middle market" IOPS. Many of these applications have a freakish IO pattern. OLTP during daytime, backup in the evening and batch jobs at night. Not to mention end of month runs, DTA (Dev-Test-Acceptance) streets that sleep for two weeks or are constantly upgraded or restored. These applications hardly benefit from "smart technologies". The IO behavior is too random, too unpredictable leading to saturated SATA pools, and EFD's that are hardly doing more IO's than the FC drives they're supposed to relief. Add more SSD's we're told. Use less SATA we're told. but it hardly works. Recently we acquired a few new Vmax arrays without EFD or FASTVP, for the sole purpose of hosting these typical middle market applications. Affordable, predictable performance. But then again, our existing Vmax 20k had full size 600GB 15rpm drives, with the Vmax 40k we're "encouraged" to use small form factor 600GB 10krpm drives. Again a small step backwards?&lt;/p&gt;
      &lt;p&gt;5. The storage tiering debacle.&lt;/p&gt;
      &lt;p&gt;Last but not least, some words I'd like to share with you about storage tiering. We're encouraged (again) to sell storage in different tiers. Makes sense. To some extent it does yes. Host you most IO eager application on expensive, SSD based storage. And host your DTA or other less business critical application on FC or SATA quality HDD's. But what if the less business critical application needs to be backed up in the evening, and while doing so completely saturates your SATA pool? Or what if the Dev server creates just as many IO's as the Prod environment does? People don't seem to care it seems. To have people realize how much IO's they actually need and use, we are reporting IO graphs for all servers in our environment. Our tiering model is based on IOPS/TB and IO response time.      &lt;/p&gt;
Tier X would be expensive, offering 800 IOPS/TB @ avg 10ms&lt;br /&gt;
Tier Y would be the cheaper option offering 400 IOPS/TB @ avg 15 ms&lt;br /&gt;
&lt;p&gt;The next step will be to implement front end controls an actually limit a host to some ceiling. for instance, 2 times the limit described in the tier description. thus allowing for peak loads and backups.      &lt;/p&gt;
&lt;p&gt;Do we need to? I think so...  &lt;/p&gt;
&lt;p&gt;Greg, this small message is slowly turning into a plea. And that is actually what it is, a plea to our storage vendors, and to our evangelists. If they want us to deliver, I feel they should talk to us, and listen to us (and you!).  &lt;/p&gt;
&lt;p&gt;Cheers,  &lt;/p&gt;
&lt;p&gt;Hans Breemer  &lt;/p&gt;
&lt;p&gt;ps, I love my job, this world and my role to translate promises and demands into solutions that work for my customers. I do take care though not to create solution that will not work, despite what the brochure said.  &lt;/p&gt;
&lt;p&gt;pps, please feel free to share the above if needed.&lt;/p&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
&lt;p align="justify"&gt;Here is my response to Hans:&lt;/p&gt;
&lt;div align="justify"&gt;
  &lt;table width="600" border="0" bgcolor="#FFFFCC"&gt;
    &lt;tr&gt;
      &lt;td&gt;&lt;p&gt;Hello Hans good to hear from you and thanks for the comments. 
        
        &lt;/p&gt;
        &lt;p&gt;Great perspectives and in the course of talking with your peers around the world, you are not alone in your thinking.      &lt;/p&gt;
        &lt;p&gt;Often I see  disconnects between customers and vendors. Vendors (often driven by their market research) they know what the customer needs and issues are, and many actually do. However I often see &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3603"&gt;a reliance on market research data with many degrees of separation&lt;/a&gt; as opposed to direct and candied insight. Likewise some vendors spend more time talking about how they listen to the customer vs. how time they actually do so.&lt;/p&gt;
        &lt;p&gt;On the other hand, I routinely see customers  fall into the trap of communicating wants (nice to haves) instead of articulating needs (what is required). Then there is confusing &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;industry adoption with customer deployment&lt;/a&gt;, not to mention concerns over &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3452"&gt;vendor, technology or services lock-in&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Hope all else is well.      &lt;/p&gt;
        &lt;p&gt;Cheers 
      gs &lt;/p&gt;&lt;/td&gt;
    &lt;/tr&gt;
  &lt;/table&gt;
        &lt;/div&gt;
        &lt;p align="justify"&gt;Check out &lt;a style="text-decoration:none"  href="http://hansbreemer.wordpress.com/"&gt;Hans new blog&lt;/a&gt; and feel free to leave your comments and perspectives here or via other venues.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Thu, 6 Dec 2012 10:54:32 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3945</guid>
    </item>



    <item>
     <title>HPs big December 3rd storage announcement</title>
     <link>http://storageioblog.com/?p=3929</link>
      <description>
        &lt;p&gt;HPs big December 3rd storage announcement&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://h17007.www1.hp.com/us/en/storage/nextera/index.aspx?jumpid=ex_r1165_ww/en/large/eg/pl_ot_so_aw_3rdpartybloggers_storage/nextera_mkg/20121101"&gt;HP has been talking and promoting&lt;/a&gt; for several weeks (ok, months) their upcoming &lt;a style="text-decoration:none" href="http://h17007.www1.hp.com/us/en/storage/nextera/index.aspx?jumpid=ex_r1165_ww/en/large/eg/pl_ot_so_aw_3rdpartybloggers_storage/nextera_mkg/20121101"&gt;December 3rd storage announcements&lt;/a&gt; from the HP discovery event in Frankfurt Germany.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://h17007.www1.hp.com/us/en/storage/nextera/index.aspx"&gt;&lt;img src="http://h17007.www1.hp.com/images/storage/nextera/hpdiscover2012.png" alt="Image of HP discover day" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Well its now afternoon which means the early Monday morning December 3rd embargos have been lifted so I can now talk about what HP shared last Friday about todays announcements. Basically what I received was a series of press releases as well &lt;a style="text-decoration:none" href="http://www8.hp.com/us/en/products/data-storage/index.html"&gt;link&lt;/a&gt; to their &lt;a style="text-decoration:none" href="http://www8.hp.com/us/en/products/data-storage/index.html"&gt;updated web site&lt;/a&gt; providing information about todays announcements.&lt;/p&gt;
        &lt;ul&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www8.hp.com/us/en/hp-news/press-release.html?id=1332554"&gt;HP Redefines Storage Simplicity with Single Architecture for Enterprises of All Sizes&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.hp.com/hpinfo/newsroom/press_kits/2012/HPDiscoverFrankfurt2012/HP_StoreServ_FactSheet_Discover2012.pdf"&gt;HP Expands 3PAR Storage Portfolio&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.hp.com/hpinfo/newsroom/press_kits/2012/HPDiscoverFrankfurt2012/HP_StoreOnce_FactSheet_Discover2012.pdf"&gt;HP Extends Enterprise-class Backup and Recovery Across Entire StoreOnce Portfolio&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.hp.com/hpinfo/newsroom/press_kits/2012/HPDiscoverFrankfurt2012/HP_Storage_Services_FactSheet.pdf"&gt;New HP Storage Services Transform How Organizations Manage, Store and Protect Data&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.hp.com/hpinfo/newsroom/press_kits/2012/HPDiscoverFrankfurt2012/HP_StoreAll_FactSheet_Discover2012.pdf"&gt;HP StoreAll Storage Brings Real-time Intelligence to Big Data Retention and Cloud Storage Customers&lt;/a&gt;&lt;br /&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://www.hp.com/hpinfo/newsroom/press_kits/2012/HPDiscoverFrankfurt2012/HP_CapacityonDemand_FactSheet.pdf"&gt;HP Introduces HP Capacity on Demand&lt;/a&gt;&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://h17007.www1.hp.com/us/en/storage/nextera/index.aspx"&gt;HP has enhanced the 3PAR aka P10000&lt;/a&gt; with new models including for entry-level, as well as for &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3277"&gt;higher performance enterprises&lt;/a&gt; needs. This also should beg the question for many longtime EVA (excuse me, P6000) customers, have they hit the end of the line? &lt;a style="text-decoration:none" href="http://www.hp.com/hpinfo/newsroom/press_kits/2012/HPDiscoverFrankfurt2012/HP_StoreAll_FactSheet_Discover2012.pdf"&gt;For scale out storage, HP has the StoreAll&lt;/a&gt; solutions (think about products formerly marketed as certain X9000 models based on Ibrix) with enhancements for analytics, bulk and various types of big data. In addition HP has enhanced its backup and recovery capabilities and Dedupe products including integration with Autonomy (&lt;a style="text-decoration:none" href="http://www.hp.com/hpinfo/newsroom/press_kits/2012/HPDiscoverFrankfurt2012/HP_Storage_Services_FactSheet.pdf"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.hp.com/hpinfo/newsroom/press_kits/2012/HPDiscoverFrankfurt2012/HP_StoreAll_FactSheet_Discover2012.pdf"&gt;here&lt;/a&gt;) along with &lt;a style="text-decoration:none" href="http://www.hp.com/hpinfo/newsroom/press_kits/2012/HPDiscoverFrankfurt2012/HP_CapacityonDemand_FactSheet.pdf"&gt;capacity on demand services&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://h17007.www1.hp.com/us/en/storage/nextera/index.aspx"&gt;&lt;img src="http://www.www8-hp.com/us/en/images/T-3PAR__212x120--C-tcm245-1317782--CT-tcm245-1237012-32.jpg" alt="HP 3par storage products image" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        New &lt;a style="text-decoration:none" href="http://h17007.www1.hp.com/us/en/storage/nextera/index.aspx"&gt;3PAR&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://h17007.www1.hp.com/us/en/storage/nextera/index.aspx"&gt;P10000&lt;/a&gt; models)&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://h17007.www1.hp.com/us/en/storage/nextera/index.aspx"&gt;&lt;img src="http://www.www8-hp.com/us/en/images/T-storeall__212x120--C-tcm245-1317783--CT-tcm245-1237012-32.jpg" alt="New Store All (formerly known as IBRIX based)" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        New &lt;a style="text-decoration:none" href="http://h17007.www1.hp.com/us/en/storage/nextera/index.aspx"&gt;StoreAll&lt;/a&gt; storage system&lt;/p&gt;
        &lt;p align="justify"&gt;From the surface and what I have been able to see so far, looks like a good set of incremental enhancements from HP. Not much else to say until I can get some time to dig around deep to see what can be found on more details, however  check out &lt;a style="text-decoration:none" href="http://twitter.com/HPStorageGuy"&gt;Calvin Zito&lt;/a&gt; (aka &lt;a style="text-decoration:none" href="http://twitter.com/HPStorageGuy"&gt;@hpstorageguy&lt;/a&gt;) the &lt;a style="text-decoration:none" href="http://h30507.www3.hp.com/t5/Around-the-Storage-Block-Blog/bg-p/139"&gt;HP storage blogger&lt;/a&gt; who should have more information from HP.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said (for now).&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 3 Dec 2012 19:45:54 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3929</guid>
    </item>


    <item>
     <title>Ceph Day Amsterdam 2012 (Object and cloud storage)</title>
     <link>http://storageioblog.com/?p=3913</link>
      <description>
        &lt;p&gt;Ceph Day Amsterdam 2012 (Object and cloud storage)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Recently &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3875"&gt;while I was in Europe presenting some sessions at conferences and doing some seminars&lt;/a&gt;, I was invited by &lt;a style="text-decoration:none"  href="http://twitter.com/edsai"&gt;Ed Saipetch&lt;/a&gt; (&lt;a style="text-decoration:none"  href="http://twitter.com/edsai"&gt;@edsai&lt;/a&gt;) of Inktank.com to attend the &lt;a style="text-decoration:none"  href="http://ceph.com/community/our-very-first-ceph-day/"&gt;first Ceph Day&lt;/a&gt; in Amsterdam.&lt;/p&gt;
        &lt;a style="text-decoration:none"  href="http://ceph.com"&gt;&lt;img src="http://storageio.com/images/Ceph_Day.jpg" alt="Ceph day image" border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;As luck or fate would turn out, I was in &lt;a style="text-decoration:none"  href="http://www.brouwerconsultancy.com/ENG/Seminars%20&amp;%20Workshops/Agenda%20Nov12.html"&gt;Nijkerk&lt;/a&gt; which is about an hour train ride from Amsterdam central station plus a free day in my schedule. After a morning train ride and nice walk from Amsterdam Central I arrived at the &lt;a style="text-decoration:none"  href="http://www.tobacco.nl/"&gt;Tobacco Theatre&lt;/a&gt; (a former tobacco trading venue) where Ceph Day was underway, and in time for lunch of &lt;a style="text-decoration:none"  href="http://almostbourdain.blogspot.com/2010/01/kroketten-dutch-croquettes.html"&gt;Krokettens&lt;/a&gt; sandwich.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3756"&gt;&lt;img src="http://storageio.com/images/CephDay2012_1.jpg" alt="Attendees at Ceph Day" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Lets take a quick step back and address for those not familiar what is Ceph (Cephalanthera) and why it was worth spending a day to attend this event. Ceph is an open source distributed object scale out (e.g. &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=588"&gt;cluster or grid&lt;/a&gt;) software platform running on industry standard hardware. &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3756"&gt;&lt;img src="http://storageio.com/images/CephDay2012_4.jpg" alt="Dell server supporting ceph demo" width="300" height="235" border="0" /&gt;&lt;/a&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3756"&gt;&lt;img src="http://storageio.com/images/CephDay2012_5.jpg" alt="Sketch of ceph demo configuration" width="250" height="235" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Ceph is used for deploying object storage, cloud storage and managed services, general purpose storage for research, commercial, scientific, high performance computing (HPC) or high productivity computing (commercial) along with backup or data protection and archiving destinations. Other software similar in functionality or capabilities to Ceph include OpenStack Swift, Basho Riak CS, Cleversafe, Scality and Caringo among others. There are also the  tin wrapped software (e.g. appliances or pre-packaged) solutions such as Dell DX (Caringo), DataDirect Networks (DDN) WOS, EMC ATMOS and Centera, Amplidata and HDS HCP among others. From a service standpoint, these solutions can be used to build services similar  &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3435"&gt;Amazon S3 and Glacier&lt;/a&gt;, Rackspace Cloud files and Cloud Block, &lt;a style="text-decoration:none"  href="http://dreamhost.com/cloud/dreamobjects/"&gt;DreamHost DreamObject&lt;/a&gt; and         HP Cloud storage among others.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/Ceph_Architecture1.gif" alt="Ceph cloud and object storage architecture image" width="458" height="322"  border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;At the heart of Ceph is RADOS a distributed object store that consists of peer nodes functioning as object storage devices (OSD). Data can be accessed via REST (&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3435"&gt;Amazon S3&lt;/a&gt; like) APIs, Libraries, CEPHFS and gateway with information being spread across nodes and OSDs using a &lt;a style="text-decoration:none"  href="http://ceph.com/papers/weil-crush-sc06.pdf"&gt;CRUSH based algorithm&lt;/a&gt; (note Sage Weil is one of the authors of &lt;a style="text-decoration:none"  href="http://ceph.com/papers/weil-crush-sc06.pdf"&gt;CRUSH: Controlled, Scalable, Decentralized Placement of Replicated Data&lt;/a&gt;). Ceph is scalable in terms of performance, availability and capacity by adding extra nodes with &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1954"&gt;hard disk drives&lt;/a&gt; (&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1954"&gt;HDD&lt;/a&gt;) or &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3875"&gt;solid state devices&lt;/a&gt; (&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3875"&gt;SSDs&lt;/a&gt;). &lt;a style="text-decoration:none"  href="http://ceph.com/presentations/20121102-ceph-day/20121102-dreamobjects.pdf"&gt;One of the presentations&lt;/a&gt; pertained to  &lt;a style="text-decoration:none"  href="http://dreamhost.com/"&gt;DreamHost&lt;/a&gt; that was an early adopter of Ceph to make their &lt;a style="text-decoration:none"  href="http://dreamhost.com/cloud/dreamobjects/"&gt;DreamObjects&lt;/a&gt; (&lt;a style="text-decoration:none"  href="http://dreamhost.com/cloud/dreamobjects/"&gt;cloud storage&lt;/a&gt;) offering.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/Ceph_Architecture2.gif" alt="Ceph cloud and object storage deployment image" width="458" height="322"  border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In addition to storage nodes, there are also an odd number of monitor nodes to coordinate and manage the Ceph cluster along with optional gateways for file access. In the above figure (via &lt;a style="text-decoration:none"  href="http://ceph.com/presentations/20121102-ceph-day/20121102-dreamobjects.pdf"&gt;DreamHost&lt;/a&gt;), load balancers sit in front of gateways that interact with the storage nodes. The storage node in this example is a physical server with 12 x 3TB HDDs each configured as a OSD.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/Ceph_Architecture3.gif" alt="Ceph dreamhost dreamobject cloud and object storage configuration image" width="458" height="322"  border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In the &lt;a style="text-decoration:none"  href="http://ceph.com/presentations/20121102-ceph-day/20121102-dreamobjects.pdf"&gt;DreamHost example&lt;/a&gt; above, there are 90 storage nodes plus 3 management nodes, the total raw storage capacity (no &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3596"&gt;RAID&lt;/a&gt;) is about 3PB (12 x 3TB = 36TB x 90 = 3.24PB). Instead of using &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3596"&gt;RAID or mirroring&lt;/a&gt;, each objects data is replicated or copied to three (e.g. N=3) different OSDs (on separate nodes), where N is adjustable for a given level of data protection, for a usable storage capacity of about 1PB. &lt;/p&gt;
        &lt;p align="justify"&gt;Note that for more usable capacity and lower availability, N could be set lower, or a larger value of N would give more durability or data protection at higher storage capacity overhead cost. In addition to using JBOD configurations with replication, Ceph can also be configured with a combination of RAID and replication providing more flexibility for larger environments to balance performance, availability, capacity and economics.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/Ceph_Architecture4.gif" alt="Ceph dreamhost and dreamobject cloud and object storage deployment image" width="458" height="322"  border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;One of the benefits of Ceph is the flexibility to configure it how you want or need for different applications. This can be in a cost-effective hardware light configuration using JBOD or internal HDDs in small form factor generally available servers, or high density servers and storage enclosures with optional RAID adapters along with &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3875"&gt;SSD&lt;/a&gt;. This flexibility is different from some cloud and object storage systems or software tools which take a stance of not using or avoiding RAID vs. providing options and flexibility to configure and use the technology how you see fit.&lt;/p&gt;
        &lt;p align="justify"&gt;Here are some links to presentations from Ceph Day:&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://ceph.com/presentations/20121102-ceph-day/20121102-ceph-day-keynote.pdf"&gt;Introduction and Welcome&lt;/a&gt; by Wido den Hollander&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://ceph.com/presentations/20121102-ceph-day/20121102-ceph-day-sage.pdf"&gt;Ceph: A Unified Distributed&lt;/a&gt; Storage System by Sage Weil&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://ceph.com/presentations/20121102-ceph-day/20121102-ceph-in-the-cloud.pdf"&gt;Ceph in the Cloud&lt;/a&gt; by Wido den Hollander&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://ceph.com/presentations/20121102-ceph-day/20121102-dreamobjects.pdf"&gt;DreamObjects: Cloud Object Storage&lt;/a&gt; with Ceph by Ross Turk&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://ceph.com/presentations/20121102-ceph-day/20121102-cluster-design-deployment.pdf"&gt;Cluster Design and Deployment&lt;/a&gt; by Greg Farnum&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://ceph.com/presentations/20121102-ceph-day/20121102-librados.pdf"&gt;Notes on Librados&lt;/a&gt; by Sage Weil&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3756"&gt;&lt;img src="http://storageio.com/images/CephDay2012_2.jpg" alt="Presentations during ceph day" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;While at Ceph day, I was able to spend a few minutes with &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3769"&gt;Sage Weil&lt;/a&gt; Ceph creator and  founder of &lt;a href="http://intank.com"&gt;inktank.com&lt;/a&gt; to record a &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3769"&gt;pod cast&lt;/a&gt; (&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3769"&gt;listen here&lt;/a&gt;) about what Ceph is, where and when to use it, along with other related topics. Also while at the event I had a chance to sit down with Curtis (aka Mr. Backup) Preston where we did a simulcast &lt;a style="text-decoration:none"  href="http://truebittv.truthinit.com/media-gallery-media/mediaitem/211"&gt;video&lt;/a&gt; and pod cast. The simulcast involved Curtis recording &lt;a style="text-decoration:none"  href="http://truebittv.truthinit.com/media-gallery-media/mediaitem/211"&gt;this video&lt;/a&gt; with me as a guest discussing Ceph, cloud and object storage, backup, data protection and related themes while I recorded &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3794"&gt;this pod cast.&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;One of the interesting things I heard, or actually did not hear while at the Ceph Day event that I tend to hear at related conferences such as &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3744"&gt;SNW&lt;/a&gt; is a focus on where and how to use, configure and deploy Ceph along with various configuration options, replication or copy modes as opposed to going off on erasure codes or other tangents. In other words, instead of focusing on the data protection protocol and algorithms, or what is wrong with the competition or other architectures, the Ceph Day focused was removing cloud and object storage objections and enablement.&lt;/p&gt;
        &lt;p align="justify"&gt;Where do you get Ceph? You can &lt;a style="text-decoration:none"  href="http://ceph.com/"&gt;get it here&lt;/a&gt;, as well as via &lt;a style="text-decoration:none"  href="https://www.42on.com/"&gt;42on.com&lt;/a&gt; and &lt;a style="text-decoration:none"  href="http://www.inktank.com/"&gt;inktank.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Thanks again to &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3769"&gt;Sage Weil&lt;/a&gt; for taking time out of his busy schedule to &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3769"&gt;record a pod cast talking about Ceph&lt;/a&gt;, as well  &lt;a style="text-decoration:none"  href="https://www.42on.com/"&gt;42on.com&lt;/a&gt; and &lt;a style="text-decoration:none"  href="http://www.inktank.com/"&gt;inktank&lt;/a&gt; for hosting, and the invitation to attend the &lt;a style="text-decoration:none"  href="http://ceph.com/community/our-very-first-ceph-day/"&gt;first Ceph Day&lt;/a&gt; in Amsterdam.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3756"&gt;&lt;img src="http://storageio.com/images/CephDay2012_7.jpg" alt="View of downtown Amsterdam on way to train station to return to Nijkerk" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
  Returning to Amsterdam central station after Ceph Day&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 26 Nov 2012 20:02:20 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3913</guid>
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    <item>
     <title>Seven databases in seven weeks, a book review of NoSQL databases</title>
     <link>http://storageioblog.com/?p=3827</link>
      <description>
        &lt;p&gt;Seven databases in seven weeks, a book review of NoSQL databases&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://amzn.to/10ZFoY4"&gt;Seven  Databases in Seven Weeks (A Guide to Modern Databases and the NoSQL Movement)&lt;/a&gt; is a book written Eric Redmond (&lt;a style="text-decoration:none" href="http://twitter.com/coderoshi"&gt;@coderoshi&lt;/a&gt;) and Jim Wilson (&lt;a style="text-decoration:none" href="http://twitter.com/hexlib"&gt;@hexlib&lt;/a&gt;), part of The Pragmatic Programmers (&lt;a style="text-decoration:none" href="http://twitter.com/pragprog" &gt;@pragprog&lt;/a&gt;) series that  takes a look at several non SQL based database systems. &lt;/p&gt;
        &lt;a href="http://amzn.to/10ZFoY4"&gt;&lt;img src="http://storageio.com/images/SIO_SevenDBcover.jpg" alt="Cover image of seven databases in seven weeks book image"  border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;Coverage includes PostgreSQL, Riak, Apache HBase, MongoDB, Apache CouchDB, Neo4J and Redis with plenty of code and architecture examples. Also covered include relational vs. key value, columnar and document based systems among others.&lt;/p&gt;
        &lt;p&gt;The details: &lt;a style="text-decoration:none" href="http://amzn.to/10ZFoY4"&gt;Seven Databases in Seven Weeks&lt;/a&gt;&lt;br /&gt;
          Paperback: 352 pages &lt;br /&gt;
          Publisher: Pragmatic Bookshelf (May 18, 2012) &lt;br /&gt;
          Language: English &lt;br /&gt;
          ISBN-10: 1934356921 &lt;br /&gt;
          ISBN-13: 978-1934356920 &lt;br /&gt;
          Product Dimensions: 7.5 x 0.8 x 9 inches &lt;/p&gt;
        &lt;p align="justify"&gt;Buzzwords (or keywords) include availability, consistency,  performance and related themes. Others include MongoDB, Cassandra, Redis,  Neo4J, JSON, CouchDB, Hadoop, HBase, Amazon Dynamo, Map Reduce, Riak (Basho) and Postgres along with  data models including relational, key value, columnar, document and graph along  with big data, little data, cloud and object storage.&lt;/p&gt;
        &lt;p align="justify"&gt;While this book is not a how to tutorial or installation  guide, it does give a deep dive into the different databases covered. The  benefit is gaining an understanding of what the different databases are good  for, strengths, weakness, where and when to use or choose them for various  needs.&lt;/p&gt;
        &lt;a href="http://amzn.to/10ZFoY4"&gt;&lt;img src="http://storageio.com/images/SIO_SevenDBexample.jpg" alt="Look inside seven databases in seven weeks book image"  border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        A look inside my copy of Seven Databases in Seven Days
        &lt;p align="justify"&gt;Who should &lt;a style="text-decoration:none" href="http://amzn.to/10ZFoY4"&gt;this book&lt;/a&gt; includes applications developers, programmers,  Cloud, big data and IT/ICT architects, planners and designers along with  database, server, virtualization and storage professionals. What I like about the book is that it is a great intro and overview along with sufficient depth to understand what these different solutions can and cannot do, when, where and why to use these tools for different situations in a quick read format and plenty of detail.&lt;br /&gt;
          &lt;br /&gt;
        Would I recommend buying it: Yes, I bought a copy myself on &lt;a style="text-decoration:none" href="http://amzn.to/10ZFoY4"&gt;Amazon.com,  get your copy by clicking here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said (for now).&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 26 Nov 2012 12:34:56 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3827</guid>
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    <item>
     <title>Garbage data in, garbage information out, big data or big garbage?</title>
     <link>http://storageioblog.com/?p=3894</link>
      <description>
        &lt;p&gt;Garbage data in, garbage information out, big data or big garbage?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Do you know the computer technology saying, garbage data  in results in garbage information out?&lt;/p&gt;
        &lt;p align="justify"&gt;In other words even with the best algorithms and  hardware, bad, junk or garbage data put in results in garbage information delivered.  Of course, you might have data analysis and cleaning software to look for, find  and remove bad or garbage data, however that's for a different post on another  day.&lt;/p&gt;
        &lt;p align="justify"&gt;If garbage data in results in garbage information out,  does garbage &lt;a style="text-decoration:none"href="http://storageioblog.com/?p=3756"&gt;big data&lt;/a&gt; in result in big garbage out?&lt;/p&gt;
        &lt;p&gt;&lt;a href="http://storageioblog.com/?p=3756"&gt;&lt;img width="448" height="324" src="http://storageio.com/images/GarbagePile.jpg" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;I'm sure my sales and marketing friends or their  surrogates will jump at the opportunity to tell me why and how big data is the  solution to the decades old garbage data in problem.&lt;/p&gt;
        &lt;p align="justify"&gt;Likewise they will  probably tell me big data is the solution to problems that have not even occurred  or been discovered yet, yeah right. &lt;/p&gt;
        &lt;p align="justify"&gt;However garbage data does not discriminate or  show preference towards big data or little data, in fact it can infiltrate all  types of data and systems.&lt;/p&gt;
        &lt;p align="justify"&gt;Lets shift gears from big and little data to how all of  that information is &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3467"&gt;protected, backed up, replicated&lt;/a&gt;, copied for HA, BC, DR,  compliance, regulatory or other reasons. I wonder how much garbage data is really out there and many garbage backups, snapshots, replication or other copies of  data exist? Sounds like a good reason to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3467"&gt;modernize data protection.&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;If we don't know where the garbage data is,  how can we know if there is a garbage copy of the data for protection  on some other tape, disk or cloud. That also means plenty of garbage  data to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2065"&gt;compact&lt;/a&gt; (e.g. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2065"&gt;compress and dedupe&lt;/a&gt;) to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2065"&gt;cut its data footprint impact&lt;/a&gt; particular with tough economic times.&lt;/p&gt;
        &lt;p align="justify"&gt;Does this mean then that the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3476"&gt;cloud&lt;/a&gt; is the new  destination for garbage data in different shapes or forms, from online primary  to back up and archive?&lt;/p&gt;
        &lt;p align="justify"&gt; Does that then make the cloud the new virtual garbage  dump for big and little data?&lt;/p&gt;
        &lt;p align="justify"&gt;Hmm, I think I  need to empty my desktop trash bin and email deleted  items among other &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2142"&gt;digital house keeping chores now&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;On the other hand, just had a  thought about orphaned data and orphaned storage, however lets leave those  sleeping dogs lay where they rest for now.&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said (for now).&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 24 Nov 2012 13:13:13 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3894</guid>
    </item>




    <item>
     <title>Data Center Infrastructure Management (DCIM) and IRM</title>
     <link>http://storageioblog.com/?p=3884</link>
      <description>
        &lt;p&gt;Data Center Infrastructure Management (DCIM) and IRM&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;There  are many business drivers and technology reasons for adopting &lt;a style="text-decoration:none" href="http://webobjects.cdw.com/webobjects/media/pdf/Solutions/data-center/Infrastructure-Management.pdf"&gt;data center  infrastructure management&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://webobjects.cdw.com/webobjects/media/pdf/Solutions/data-center/Infrastructure-Management.pdf"&gt;DCIM&lt;/a&gt;) and infrastructure Resource Management (IRM) techniques, tools and best practices. Today's agile  data centers need updated management systems, tools, and best practices that  allow organizations to plan, run at a low-cost, and analyze for workflow  improvement. After all, there is no such thing as an information recession  driving the need to move process and store more data. With budget and other  constraints, organizations need to be able to stretch available resources  further while reducing costs including for physical space and energy  consumption.&lt;/p&gt;
        &lt;p align="justify"&gt;The  business value proposition of DCIM and IRM includes:&lt;/p&gt;
        &lt;ul&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1683"&gt;End to End&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1683"&gt;E2E&lt;/a&gt;) &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1683"&gt;insight into IT resources&lt;/a&gt; (facilities, hardware, software, tools,  people)&lt;/li&gt;
          &lt;li&gt;Timely access to information about IT resources and inventory for  decision making&lt;/li&gt;
          &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3024"&gt;Metrics and measurements&lt;/a&gt; for service planning, budgeting, and compliance audits&lt;/li&gt;
          &lt;li&gt;Enhance efficiency and productivity stretching available budgets  further&lt;/li&gt;
          &lt;li&gt;Agility and flexibility to adapt to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2065"&gt;changing business conditions&lt;/a&gt;&lt;/li&gt;
          &lt;li&gt;Improve reliability, availability, serviceability (RAS) and  Quality of Service (QoS)&lt;/li&gt;
          &lt;li&gt;Eliminate islands or pockets of underutilized hardware and  software resources&lt;/li&gt;
          &lt;li&gt;Removing complexity and waste which results in cost savings&lt;/li&gt;
          &lt;li&gt;Meet &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341"&gt;service level agreements&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341"&gt;SLA&lt;/a&gt;) and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341"&gt;service level objectives&lt;/a&gt;  (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341"&gt;SLO&lt;/a&gt;)&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/SIO_DCIM_Activity.gif" alt="DCIM, Data Center, Cloud and storage management figure"  /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;/p&gt;
        &lt;p&gt;Data  Center Infrastructure Management or DCIM also known as IRM has as their names  describe a focus around management resources in the data center or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=767"&gt;information factory&lt;/a&gt;. IT resources include physical  floor and cabinet space, power and cooling, networks and cabling, physical  (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2147"&gt;and virtual&lt;/a&gt;) servers and storage, other hardware and software management tools. For some  organizations, DCIM will have a more facilities oriented view focusing on  physical floor space, power and cooling. Other organizations will have a  converged view crossing hardware, software, facilities along with how those are  used to effectively deliver information services in a cost-effective way.&lt;/p&gt;
        &lt;p align="justify"&gt;Common  to all DCIM and IRM practices are metrics and measurements along with other  related information of available resources for gaining situational awareness.  Situational awareness enables visibility into what resources exist, how they  are configured and being used, by what applications, their performance,  availability, capacity and economic effectiveness (PACE) to deliver a given  level of service. In other words, DCIM enabled with metrics and measurements  that matter allow you to avoid flying blind to make prompt and  effective decisions.&lt;/p&gt;
        &lt;p&gt;
          &lt;img src="http://storageio.com/images/SIO_DCIM_Metrics.gif" alt="DCIM, Data Center and Cloud Metrics Figure"  /&gt;
        &lt;/p&gt;
        &lt;p&gt;DCIM comprises the following:&lt;/p&gt;
        &lt;ul&gt;
          &lt;li&gt;Facilities, power (primary and standby, distribution), cooling,  floor space&lt;/li&gt;
          &lt;li&gt;Resource planning, management, asset and resource tracking&lt;/li&gt;
          &lt;li&gt;Hardware (servers, storage, networking)&lt;/li&gt;
          &lt;li&gt;Software (virtualization, operating systems, applications, tools)&lt;/li&gt;
          &lt;li&gt;People, processes, policies and best practices for management  operations&lt;/li&gt;
          &lt;li&gt;Metrics and measurements for analytics and insight (situational  awareness)&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p align="justify"&gt;The  evolving DCIM model is around elasticity, multi-tenant, scalability, flexibility,  and is metered and service-oriented. Service-oriented, means a combination of  being able to rapidly give new services while keeping customer experience  and satisfaction in mind. Also part of being focused on the customer is to  enable organizations to be competitive with outside service offerings while  focusing on being more productive and economic efficient.&lt;/p&gt;
        &lt;p&gt;
        &lt;img src="http://storageio.com/images/SIO_DCIM_Mgmt.gif" alt="DCIM, Data Center and Cloud E2E management figure"/&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;While  specific technology domain areas or groups may be focused on their respective  areas, interdependencies across IT resource areas are a matter of fact for  efficient virtual data centers. For example, provisioning a virtual server  relies on configuration and security of the virtual environment, physical  servers, storage and networks along with associated software and facility  related resources.&lt;/p&gt;
        &lt;p align="justify"&gt;You can &lt;a style="text-decoration:none" href="http://webobjects.cdw.com/webobjects/media/pdf/Solutions/data-center/Infrastructure-Management.pdf"&gt;read  more about DCIM, ITSM and IRM&lt;/a&gt; in this &lt;a style="text-decoration:none" href="http://webobjects.cdw.com/webobjects/media/pdf/Solutions/data-center/Infrastructure-Management.pdf"&gt;  white paper&lt;/a&gt; that I did, as well as in my books &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage  Networking (CRC Press)&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center (CRC Press)&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said (for now).&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 24 Nov 2012 11:11:11 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3884</guid>
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    <item>
     <title>Is SSD only for performance? </title>
     <link>http://storageioblog.com/?p=3881</link>
      <description>
        &lt;p&gt;Is SSD only for performance? &lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Normally &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3803"&gt;solid state devices&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3803"&gt;SSD&lt;/a&gt;) including  non-persistent DRAM, and persistent nand flash are thought of in the context of  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3024"&gt;performance&lt;/a&gt; including bandwidth or throughput, response time or latency, and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026"&gt;IOPS or transactions&lt;/a&gt;. However there is another role where SSD are commonly used where  the primary focus is not performance. Besides consumer devise such as iPhones,  iPads, iPods, Androids, MP3, cell phones and digital cameras, the other use is  for harsh environments. &lt;/p&gt;
        &lt;p align="justify"&gt;Harsh environments include those (both commercial and  government) where use of SSDs are a solution to vibration or other rough  handling. These include commercial and military aircraft, telemetry and mobile  command, control and communications, energy exploration among others.&lt;/p&gt;
        &lt;p align="justify"&gt;What's also probably not commonly thought about is that  the vendors or solution providers for the above specialized environments include  mainstream vendors including &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;IBM&lt;/a&gt; (via their &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;TMS acquisition&lt;/a&gt;) and EMC among  others. Yes, EMC is involved with deploying SSD in different environments  including all nand flash based VNX systems.&lt;/p&gt;
        &lt;p align="justify"&gt;In a normal IT environment, vibration should not be an  issue for storage devices assuming quality solutions with good enclosures are used. However  some environments that are pushing the limits on density may become more  susceptible to vibration. Not all of those use cases will be SSD opportunities,  however some that can leverage IO density along with tolerance to vibration  will be a good fit. &lt;/p&gt;
        &lt;p align="justify"&gt;Does that mean &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1954"&gt;HDDs&lt;/a&gt; can not or should not be used in high  density environments where vibration can be an issue?&lt;/p&gt;
        &lt;p align="justify"&gt;That depends.&lt;/p&gt;
        &lt;p align="justify"&gt;If the right drive enclosures, type of drive are used  following manufactures recommendations, then all should be good. Keep  in mind that there are many options to leverage SSD for various  scenarios. &lt;/p&gt;
        &lt;p align="justify"&gt;Which tool or technology to use &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3121"&gt;when, where or how much&lt;/a&gt; will depend on the  specific situation, or perhaps your preferences for a given product or  approach.&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said (for now).&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 24 Nov 2012 11:11:11 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3881</guid>
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    <item>
     <title>SSD,  flash and DRAM, DejaVu or something new?</title>
     <link>http://storageioblog.com/?p=3875</link>
      <description>
        &lt;p&gt;SSD,  flash and DRAM, DejaVu or something new?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3539"&gt;Recently I was in Europe&lt;/a&gt; for a couple of weeks including stops at &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3539"&gt;Storage Networking World (SNW) Europe in Frankfurt&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3539"&gt;StorageExpo Holland&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3769"&gt;Ceph Day in Amsterdam (object and cloud storage)&lt;/a&gt;, and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3539"&gt;Nijkerk where I delivered two separate 2 day, and a single 1 day seminar&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_FRA_TrainStation.jpg" alt="Image of Frankfurt transtation" width="220" height="150" /&gt;&lt;img src="http://storageio.com/images/SIO_FrontOfTrain.jpg" alt="Image of inside front of ICE train going from Frankfurt to Utrecht" width="220" height="150" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;At the recent &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3539"&gt;StorageExpo Holland event in Utrecht&lt;/a&gt;, I gave a couple of presentations, one on cloud, virtualization and storage networking trends, the other taking a deeper look at &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-iv-what-type-of-ssd-is-best-for-your-needs-15130/"&gt;Solid State Devices&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-iv-what-type-of-ssd-is-best-for-your-needs-15130/"&gt;SSD's&lt;/a&gt;). As in the past, StorageExpo Holland was great in a fantastic venue, with many large exhibits and great attendance which I heard was over 6,000 people over two days (excluding exhibitor vendors, vars, analysts, press and bloggers) which was several times larger than what was seen in Frankfurt at the SNW event.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/Ilja_Coolen.jpg" alt="Image of Ilja Coolen (twitter @@iCoolen) who was session host for SSD presentation in Utrecht" width="150" height="210"  /&gt;&lt;img src="http://storageio.com/images/StorageExpo2012.jpg" alt="Image of StorageExpo Holland exhibit show floor in Utrecht" width="350" height="210"  /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt; Both presentations were very well attended and included  lively interactive discussion during and after the sessions. The theme of my second talk was SSD, the question is not if, rather what to use where, how and when which brings us up to this post.&lt;/p&gt;
        &lt;p align="justify"&gt;For those who have been around or using SSD for more than  a decade outside of cell phones, camera, SD cards or USB thumb drives, that  probably means DRAM based with some form of data persistency mechanisms. More  recently mention SSD and that implies nand flash based, either MLC or eMLC or  SLC or perhaps emerging mram or PCM. Some might even think of NVRAM or other forms of  SSD including emerging mram or memresistors among others, however lets stick to  nand flash and dram for now.
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;&lt;img border="0" alt="image of ssd technology evolution" src="http://storageio.com/images/SSDtimeline.jpg" width="382" height="233" scale="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Often in technology what is old can be new, what is new  can be seen as old, if you have seen, experienced or done something before you  will have a sense of DejaVu and it might be evolutionary. On the other hand, if you have  not seen, heard, experienced, or found a new audience, then it can be  revolutionary or maybe even an industry first ;).&lt;/p&gt;
        &lt;p align="justify"&gt;Technology evolves, gets improved on, matures, and can  often go in cycles of adoption, deployment, refinement, retirement, and so  forth. SSD in general has been an on again, off again type cycle technology for  the past several decades except for the past six to seven years. Normally there  is an up cycle tied to different events, servers not being fast enough or affordable  so use SSD to help address performance woes, or drives and storage systems not  being fast enough and so forth. &lt;/p&gt;
        &lt;p align="justify"&gt;Btw, for those of you who think that the current SSD focused technology (nand flash) is new, it is in fact 25 years old and still evolving and far from reaching its full potential in terms of customer deployment opportunities.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3603"&gt;&lt;img border="0" alt="StorageIO industry trends cloud, virtualization and big data" src="http://storageio.com/Media1.jpg" width="293" height="139" scale="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Nand flash memory has helped keep SSD practical for the past  several years riding the similar curve that is keeping &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1954"&gt;hard disk drives&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1954"&gt;HDD's&lt;/a&gt;) that they were supposed  to replace alive. That is improved reliability, endurance or duty cycle, better  annual failure rate (AFR), larger space capacity, lower cost, and enhanced interfaces, packaging,  power and functionality.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026"&gt;&lt;img border="0" alt="Where SSD can be used and options" src="http://storageio.com/images/SSD_Options.gif" width="444" height="252" scale="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;DRAM historically at least for enterprise has been the  main option for SSD based solutions using some form of data persistency. Data  persistency options include battery backup combined with internal HDD's to  de stage information from the DRAM before power was lost. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;TMS&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;recently bought  by IBM&lt;/a&gt;) was one of the early SSD vendors from the DRAM era that made the  transition to flash including being one of the first many years ago to combine  DRAM as a cache layer over nand flash as a persistency or de-stage layer. This  would be an example of if you were not familiar with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;TMS&lt;/a&gt; back then and their  capacities, you might think or believe that some more recent introductions are  new and revolutionary, and perhaps they are in their own right or with enough  caveats and qualifiers.&lt;/p&gt;
        &lt;p align="justify"&gt;An emerging trend, which for some will be Dejavu, is that of using more DRAM in combination with nand flash SSD.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.oracle.com/technetwork/server-storage/engineered-systems/exadata/index.html"&gt;Oracle&lt;/a&gt; is one example of a vendor who IMHO rather  quietly (intentionally or accidentally) has done this in the &lt;a style="text-decoration:none" href="http://www.oracle.com/us/products/servers-storage/storage/nas/overview/index.html"&gt;7000 series  storage systems&lt;/a&gt; as well as &lt;a style="text-decoration:none" href="http://www.oracle.com/technetwork/server-storage/engineered-systems/exadata/index.html"&gt;ExaData based database storage systems&lt;/a&gt;. Rest assured they are not alone  and in fact many of the legacy large storage vendors have also piled up large  amounts of DRAM based cache in their storage systems. For example &lt;a style="text-decoration:none" href="http://www.emc.com/collateral/hardware/specification-sheet/h10989-symmetrix-vmax-40k-ss.pdf"&gt;EMC with 2TByte of DRAM cache in their VMAX 40K&lt;/a&gt;, or similar systems from Fujitsu HP, HDS, IBM and NetApp (including recent acquisition of &lt;a style="text-decoration:none" href="http://www.crn.com/news/storage/240135000/netapp-buys-cacheiq-gets-dram-ssd-nas-acceleration-technology.htm"&gt;DRAM based CacheIQ&lt;/a&gt;) among others. This has also prompted the question of &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3803"&gt;if SSD has been successful in traditional storage arrays, systems or appliances&lt;/a&gt; as some would have you believe not, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3803"&gt;click here&lt;/a&gt; to learn more and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3803"&gt;cast your vote&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026"&gt;&lt;img border="0" alt="SSD, IO, memory and storage hirearchy" src="http://storageio.com/images/LocalityOfReference.jpg" width="442" height="223" scale="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;So is the future in the past? Some would say no, some  will say yes, however IMHO there are lessons to learn and leverage from the past while  looking and moving forward.&lt;/p&gt;
        &lt;p align="justify"&gt;Early SSD's were essentially RAM disks, that is a portion  of main random access memory (RAM) or what we now call DRAM set aside as a non  persistent (unless battery backed up) cache or device. Using a device driver,  applications could use the RAM disk as though it were a normal storage  system. Different vendors springing up with drivers for various platforms and disappeared as their need were reduced with faster storage systems,  interfaces and ram disks drives supplied by vendors, not to mention SSD  devices.&lt;/p&gt;
        &lt;p align="justify"&gt;Oh, for you tech trivia types, there was also database machines from the late 80s such as Briton Lee that would offload  your database processing functions to a specialized appliance. Sound like Oracle ExaData  I, II or III to anybody?&lt;/p&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3444"&gt;&lt;img src="http://www.oracle.com/us/assets/im07t1-exadata-x2-8-1-495498.png" alt="Image of Oracle ExaData storage system" border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;Ok, so we have seen this movie before, no worries, old  movies or shows get remade, and unless you are nostalgic or cling to the past,  sure some of the remakes are duds, however many can be quite good. &lt;/p&gt;
        &lt;p align="justify"&gt;Same goes  with the remake of some of what we are seeing now. Sure there is a generation  that does not know nor care about the past, its full speed ahead and leverage  what will get them there.&lt;/p&gt;
        &lt;p align="justify"&gt;Thus we are seeing in memory databases again, some of you  may remember the original series (pick your generation, platform, tool and  technology) with each variation getting better. With 64 bit processor, 128 bit  and beyond file system and addressing, not to mention ability for more DRAM to  be accessed directly, or via memory address extension, combined with memory  data footprint reduction or compression, there is more space to put things (e.g. &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=241549"&gt;no such thing as a data or information recession&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;Lets also keep in mind that &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026"&gt;the best IO is the IO that  you do not have to do&lt;/a&gt;, and that SSD which is an extension of the memory map  plays by the same rules of real estate. That is location matters.&lt;/p&gt;
        &lt;p align="justify"&gt;Thus, here we go again for some of you (DejaVu), while for  others get ready for a new and exciting ride (new and revolutionary). We are back to the future with  in memory database which while for a time will take some pressure from  underlying IO systems until they once again out grow server memory addressing limits (or IT budgets).&lt;/p&gt;
        &lt;p align="justify"&gt;However for those who do not fall into a false sense of  security, no fear, as there is no such thing as a data or information  recession. Sure as the sun rises in the east and sets in the west, sooner or  later those IO's that were or are being kept in memory will need to be de-staged  to persistent storage, either nand flash SSD, HDD or somewhere down the road  PCM, mram and more. &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;There is another trend  that with more IOs being  cached, reads are moving to where they should resolve which is closer to the  application or via higher up in the memory and IO pyramid or hierarchy (shown above). &lt;/p&gt;
        &lt;p align="justify"&gt;Thus, we could see a  shift over time to more writes and ugly IOs being sent down to the storage  systems. Keep in mind that any cache historically provides temporal relieve,  question is how long of a temporal relief or until the next new and  revolutionary or DejaVu technology shows up.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said (for now).&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 24 Nov 2012 11:11:11 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3875</guid>
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    <item>
     <title>IBM vs. Oracle, NAD intervenes, again</title>
     <link>http://storageioblog.com/?p=3860</link>
      <description>
        &lt;p&gt;IBM vs. Oracle, NAD intervenes, again&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;With HP announcing that they were sold a bogus deal with Autonomy (read &lt;a style="text-decoration:none"  href="http://www.bloomberg.com/news/2012-11-20/hp-s-accounting-claims-are-seen-as-"&gt;here&lt;/a&gt;, &lt;a style="text-decoration:none"  href="http://www.forbes.com/sites/ericjackson/2011/09/23/ray-lane-must-go-at-hp/"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none"  href="http://news.cnet.com/8301-1001_3-20110396-92/hps-ray-lane-on-why-leo-apothek"&gt;here&lt;/a&gt; among others) and the multi billion write off (loss), or speculation of &lt;a style="text-decoration:none"  href="http://allthingsd.com/20121119/whos-next-to-run-intel-a-look-at-the-internal-and-external-contenders/"&gt;who will be named the new CEO of Intel in 2013&lt;/a&gt;, don't worry if you missed the latest in the ongoing &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3321"&gt;IBM vs. Oracle campaign.&lt;/a&gt; The other day the NAD (National Advertising Directive)  part of the Better Business Bureau (BBB) issued yet another statement about IBM and Oracle (&lt;a style="text-decoration:none"  href="http://www.asrcreviews.org/2012/11/nad-determines-oracle-acted-properly-in-discontinuing-performance-claim-couched-in-contest-language/"&gt;read  here&lt;/a&gt; and posted below).&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://www.asrcreviews.org/2012/11/nad-determines-oracle-acted-properly-in-discontinuing-performance-claim-couched-in-contest-language/"&gt;&lt;img src="http://www.asrcreviews.org/wp-content/uploads/2012/08/ASRC_Logo_TagService_WEB-Final4-300x141.jpg" alt="NAD BBB logo" width="300" height="141" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In case you had not heard, &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3321"&gt;earlier this year, Oracle  launched an advertising promotion touting how much faster their solutions are  vs. IBM&lt;/a&gt;. Perhaps you even saw the advertising billboards along highways or in  airports making the Oracle claims. &lt;/p&gt;
        &lt;p align="justify"&gt;Big Blue (e.g. IBM) being the giant that they are was not  going take the Oracle challenge sitting down and stepped up and complained to the &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3321"&gt;better  business bureau (BBB)&lt;/a&gt;. As a result, the &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3321"&gt;NAD issued a decision for Oracle to stop the  ads&lt;/a&gt; (&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3321"&gt;read more here&lt;/a&gt;). &lt;a style="text-decoration:none"  href="http://finance.yahoo.com/q/is?s=ORCL+Income+Statement&amp;annual"&gt;Oracle  at 37.1B (May 2012 annual earnings)&lt;/a&gt; is about a third the size of IBM at &lt;a style="text-decoration:none"  href="http://finance.yahoo.com/q/is?s=IBM+Income+Statement&amp;annual"&gt;106.9B  (2011 earnings)&lt;/a&gt;, thus neither is exactly a small business. &lt;/p&gt;
        &lt;p&gt;&lt;img border="0" width="370" height="470" src="http://storageio.com/images/Oracle_Challenge.gif" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Lets get back to the topic at hand   the &lt;a style="text-decoration:none"  href="http://www.asrcreviews.org/2012/11/nad-determines-oracle-acted-properly-in-discontinuing-performance-claim-couched-in-contest-language/"&gt;NAD issued yet another directive&lt;/a&gt;. In the latest spat, after the first Ads, &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3444"&gt;Oracle launched the 10M challenge&lt;/a&gt; (&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3444"&gt;you can read about that  here&lt;/a&gt;). &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3444"&gt;&lt;img border="0" width="283" height="406" src="http://storageio.com/images/SIO_Oracle_10M.jpg" alt="Oracle 10 million dollar challenge ad image" scale="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;Once again the BBB and the &lt;a style="text-decoration:none"  href="http://www.asrcreviews.org/2012/11/nad-determines-oracle-acted-properly-in-discontinuing-performance-claim-couched-in-contest-language/"&gt;NAD weighs&lt;/a&gt; in for IBM and issued the &lt;a style="text-decoration:none"  href="http://www.asrcreviews.org/2012/11/nad-determines-oracle-acted-properly-in-discontinuing-performance-claim-couched-in-contest-language/"&gt;following  statement&lt;/a&gt; (&lt;a style="text-decoration:none"  href="http://www.asrcreviews.org/2012/11/nad-determines-oracle-acted-properly-in-discontinuing-performance-claim-couched-in-contest-language/"&gt;mentioned above&lt;/a&gt;):&lt;/p&gt;
        &lt;table width="600" border="0" bgcolor="#FFFFCC"&gt;
          &lt;tr&gt;
    &lt;td&gt;
      &lt;p&gt;For Immediate Release&lt;br /&gt;
        Contact: Linda Bean&lt;br /&gt;
      212.705.0129      &lt;/p&gt;
      &lt;p&gt;NAD Determines Oracle Acted Properly in Discontinuing Performance Claim Couched in ‘Contest’ Language&lt;/p&gt;
      &lt;p&gt;New York, NY – Nov. 20, 2012  – The National Advertising Division has determined that Oracle Corporation took necessary action in discontinuing advertising that stated its Exadata server is “5x Faster Than IBM … Or you win $10,000,000.”&lt;/p&gt;
        &lt;p&gt;The claim, which appeared in print advertising in the Wall Street Journal and other major newspapers, was challenged before NAD by International Business Machines Corporation.&lt;/p&gt;
        &lt;p&gt;NAD is an investigative unit of the advertising industry system of self-regulation and is administered by the Council of Better Business Bureaus.&lt;/p&gt;
        &lt;p&gt;As an initial matter, NAD considered whether or not Oracle’s advertisement conveyed a comparative performance claim – or whether the advertisement simply described a contest.&lt;/p&gt;
        &lt;p&gt;In an NAD proceeding, the advertiser is obligated to support all reasonable interpretations of its advertising claims, not just the message it intended to convey. In the absence of reliable consumer perception evidence, NAD uses its judgment to determine what implied messages, if any, are conveyed by an advertisement.&lt;/p&gt; 
        &lt;p&gt;Here, NAD found that, even accounting for a sophisticated target audience, a consumer would be reasonable to take away the message that all Oracle Exadata systems  run five times as fast as all IBM’s Power computer products. NAD noted in its decision that the fact that the claim was made in the context of a contest announcement did not excuse the advertiser from its obligation to provide substantiation.&lt;/p&gt;
        &lt;p&gt;The advertiser did not provide any speed performance tests, examples of comparative system speed superiority or any other data to substantiate the message that its Exadata computer systems run data warehouses five times as fast as IBM Power computer systems.&lt;/p&gt;
        &lt;p&gt;Accordingly, NAD determined that the advertiser’s decision to permanently discontinue this advertisement was necessary and appropriate. Further, to the extent that Oracle reserves the right to publish similar advertisements in the future, NAD cautioned that such performance claims require evidentiary support whether or not the claims are couched in a contest announcement.&lt;/p&gt;
        &lt;p&gt;Oracle, in its advertiser’s statement, said it disagreed with NAD’s findings, but would take “NAD's concerns into account should it disseminate similar advertising in the future.”&lt;/p&gt;
        &lt;p align="center"&gt;###&lt;/p&gt;
        &lt;p&gt;NAD's inquiry was conducted under NAD/CARU/NARB Procedures for the Voluntary Self-Regulation of National Advertising.  Details of the initial inquiry, NAD's decision, and the advertiser's response will be included in the next NAD/CARU Case Report.&lt;/p&gt;
        &lt;p&gt;About Advertising Industry Self-Regulation:  The Advertising Self-Regulatory Council establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.&lt;/p&gt;
        &lt;p&gt;Self-regulation is good for consumers. The self-regulatory system monitors the marketplace, holds advertisers responsible for their claims and practices and tracks emerging issues and trends. Self-regulation is good for advertisers. Rigorous review serves to encourage consumer trust; the self-regulatory system offers an expert, cost-efficient, meaningful alternative to litigation and provides a framework for the development of a self-regulatory to emerging issues.&lt;/p&gt;
      &lt;p&gt;To learn more about supporting advertising industry self-regulation, please visit us at: www.asrcreviews.org.&lt;/p&gt;
      &lt;p&gt;Linda Bean  Director, Communications, 
        Advertising Self-Regulatory Council      &lt;/p&gt;
      Tel: 212.705.0129&lt;br /&gt;
      Cell: 908.812.8175&lt;br /&gt;
        lbean@asrc.bbb.org&lt;br /&gt;
        &lt;br /&gt;
        112 Madison Ave. &lt;br /&gt;
        3rd Fl. &lt;br /&gt;
        New York, NY&lt;br /&gt;
    10016&lt;br /&gt;&lt;/td&gt;
  &lt;/tr&gt;
        &lt;/table&gt;
        &lt;p&gt;Not surprisingly, IBM sent the following email to highlight  their latest news:&lt;/p&gt;
        &lt;table width="600" border="0" bgcolor="#66FFFF"&gt;
  &lt;tr&gt;
    &lt;td&gt;&lt;p&gt;Greg,&lt;br /&gt;
          &lt;br /&gt;
      For the third  time in eight months Oracle has agreed to kill a misleading advertisement  targeting IBM after scrutiny from the Better Business Bureau's National  Advertising Division.&lt;br /&gt;
  &lt;br /&gt;
      Oracle's  '$10 Million Challenge' ad claimed that its Exadata server was  'Five Times Faster than IBM Power or You Win $10,000,000.' The  advertising council just issued a press release announcing that the claim was  not supported by the evidence in the record, and that Oracle has agreed to stop  making the claim. '[Oracle] did not provide speed performance tests,  examples of comparative systems speed superiority or any other data to  substantiate its message,' the BBB says in the release: &lt;a style="text-decoration:none"  href="http://bit.ly/UGokRw"&gt;http://bit.ly/UGokRw&lt;/a&gt; The ads ran in The  Wall Street Journal, The Economist, Chief Executive Magazine, trade  publications and online.&lt;em&gt; &lt;/em&gt;&lt;br /&gt;
  &lt;br /&gt;
      The National  Advertising Division reached similar judgments against Oracle advertising on  two previous occasions this year. Lofty and unsubstantiated claims about Oracle  systems being 'Twenty Times Faster than IBM' and 'Twice as Fast  Running Java' were both deemed to be unsubstantiated and misleading.  Oracle quietly shelved both campaigns.&lt;br /&gt;
  &lt;br /&gt;
      If you follow  Oracle's history of claims, you won't be surprised that the company issues  misleading ads until they're called out in public and forced to kill the  campaign. As far back as 2001, Oracle's favorite tactic has been to launch  unsubstantiated attacks on competitors in ads while promising prize money to  anyone who can disprove the bluff. Not surprisingly, no prize money is ever  paid as the campaigns wither under scrutiny. They are designed to generate  publicity for Oracle, nothing more. You may be familiar with their  presentation, '&lt;a style="text-decoration:none"  href="http://internet.ziffdavisenterprise.com/downloads/Oracle-SCIP-Presentation.pdf"&gt;Ridding the Market of  Competition&lt;/a&gt;,'  which they issued to the Society of Competitive Intelligence Professionals  laying out their strategy.&lt;br /&gt;
  &lt;br /&gt;
      The repeated  rulings by the BBB even caused analyst Rob Enderle to comment that, 'there  have been significant forced retractions and it is also apparent that  increasingly the only people who could cite these false Oracle performance  advantages with a straight face were Oracle's own executives, who either were  too dumb to know they were false or too dishonest to care.'&lt;br /&gt;
  &lt;br /&gt;
      Let me know if  you're interested in following up on this news. You won't hear anything about  it from Oracle. &lt;br /&gt;
  &lt;br /&gt;
      Best,&lt;br /&gt;
  &lt;br /&gt;
      Chris&lt;br /&gt;
  &lt;br /&gt;
  &lt;br /&gt;
      Christopher  Rubsamen&lt;br /&gt;
      Worldwide Communications for PureSystems and Cloud Computing&lt;br /&gt;
      IBM Systems &amp; Technology Group&lt;br /&gt;
            aim: crubsamen&lt;br /&gt;
    twitter: @crubsamen&lt;/p&gt;&lt;/td&gt;
          &lt;/tr&gt;
        &lt;/table&gt;
        &lt;p align="justify"&gt;Wow, I never knew however I should not be surprised that there is a &lt;a style="text-decoration:none"  href="Society of Competitive Intelligence Professionals"&gt;Society of Competitive Intelligence Professionals&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Now Oracle is what they are, aggressive and have a  history of doing creative or innovative (e.g. stepping out-of-bounds) in sales  and marketing campaigns, benchmarking and other activities. On the other hand has IBM been victimized at the hands of Oracle and thus having to resort to using the BBB and NAD as part of its new sales and marketing tool to counter Oracle?&lt;/p&gt;
        &lt;p align="justify"&gt;Does anybody think that the above will cause  Oracle to retreat, repent, and tone down how they compete on the field of sales  and marketing of servers, storage, database and related IT, ICT, big and  little data, clouds?&lt;/p&gt;
        &lt;p align="justify"&gt;Anyone else have a visual of a group of IBMers sitting around a table at an exclusive country club enjoying a fine cigar along with glass of cognac toasting each other on their recent success in having the BBB and NAD issue another ruling against Oracle. Meanwhile perhaps at some left coast yacht club, the Oracle crew are high fiving, congratulating each other on their commission checks while spraying champagne all over the place like they just won the Americas cup race?&lt;/p&gt;
        &lt;p&gt;How about it Oracle, IBM says Im not going to hear anything from you, is that true?&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said (for now).&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 21 Nov 2012 12:01:23 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3860</guid>
    </item>



    <item>
     <title>Podcast: vBrownbags, vForums and VMware vTraining with Alastair Cooke</title>
     <link>http://storageioblog.com/?p=3832</link>
      <description>
        &lt;p&gt;vBrownbags, vForums and VMware vTraining with Alastair Cooke&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio and video content here&lt;/a&gt;) as well as listening via &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt; or via your preferred means using this &lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;RSS feed&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;http://storageio.com/StorageIO_Podcast.xml&lt;/a&gt;)&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode, we go virtual, both with the topic (virtualization) and communicating around the world via Skype. My guest is &lt;a style="text-decoration:none" href="http://twitter.com/DemitasseNZ"&gt;Alastair Cooke&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/DemitasseNZ"&gt;@DemitasseNZ&lt;/a&gt;) who joins me from New Zealand to talk about VMware education, training and social networking. Some of the topics that we cover include vForums, &lt;a style="text-decoration:none" href="http://professionalvmware.com/brownbags/"&gt;vBrownbags&lt;/a&gt;, VMware VCDX certification, VDI, &lt;a style="text-decoration:none" href="http://professionalvmware.com/2012/05/vsphere-5-autolab/"&gt;Autolab&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://professionalvmware.com/vbrownbags-live/"&gt;Professional vBrownbag&lt;/a&gt; tech talks, coffee and more. If you are into server virtualization or virtual desktop infrastructures (VDI), or need to learn more, Alastair talks about some great resources. Check out Alastairs site &lt;a style="text-decoration:none" href="http://www.demitasse.co.nz"&gt;www.demitasse.co.nz&lt;/a&gt; for more information about the &lt;a style="text-decoration:none" href="http://professionalvmware.com/2012/05/vsphere-5-autolab/"&gt;AutoLab&lt;/a&gt;, VMware training and education, along with the &lt;a style="text-decoration:none" href="http://professionalvmware.com/vbrownbags-live/"&gt;vBrownbag podcasts&lt;/a&gt; that are also available on iTunes as well as the &lt;a style="text-decoration:none" href="http://apacvirtual.com/"&gt;APAC Virtualisation podcasts.&lt;/a&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/AlastairCooke_VirtNov2012.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/AlastairCooke_VirtNov2012.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/AlastairCooke_VirtNov2012.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Alastair and myself.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/AlastairCooke_VirtNov2012.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy this episode &lt;a style="text-decoration:none" href="http://storageio.com/audio/AlastairCooke_VirtNov2012.mp3"&gt;vBrownbags, vForums and VMware vTraining with Alastair Cooke&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 19 Nov 2012 12:34:56 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3832</guid>
    </item>


    <item>
     <title>SSD past, present and future with Jim Handy</title>
     <link>http://storageioblog.com/?p=3816</link>
      <description>
        &lt;p&gt;SSD past, present and future with Jim Handy&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio and video content here&lt;/a&gt;) as well as listening via &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt; or via your preferred means using this &lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;RSS feed&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;http://storageio.com/StorageIO_Podcast.xml&lt;/a&gt;)&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode, I talk with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3803"&gt;SSD nand flash&lt;/a&gt; and DRAM chip analyst &lt;a style="text-decoration:none" href="http://www.objective-analysis.com/Contact_Us.html#Jim_Handy"&gt;Jim Handy&lt;/a&gt; of &lt;a style="text-decoration:none" href="http://www.objective-analysis.com/"&gt;Objective Analysis&lt;/a&gt; at the &lt;a style="text-decoration:none" href="http://lsi.com"&gt;LSI&lt;/a&gt; AIS (&lt;a style="text-decoration:none" href="http://www.lsi.com/AIS2012/Pages/default.aspx"&gt;Accelerating Innovation Summit&lt;/a&gt;) 2012 in San Jose. Our conversation includes SSD past, present and future, market and industry trends, who are doing what and things to keep an eye and ear, open for along with server, storage and memory convergence.
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/AIS2012_JimHandy.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/AIS2012_JimHandy.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/AIS2012_JimHandy.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Jim and myself.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/CephDay_2012_CurtisPreston.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy this episode &lt;a style="text-decoration:none" href="http://storageio.com/audio/AIS2012_JimHandy.mp3"&gt;SSD Past, Present and Future with Jim Handy&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 14 Nov 2012 06:44:06 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3816</guid>
    </item>


    <item>
     <title>Have SSDs been unsuccessful with storage arrays (with poll)?</title>
     <link>http://storageioblog.com/?p=3803</link>
      <description>
        &lt;p&gt;Have SSDs been unsuccessful with storage arrays (with poll)?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;I hear people talking about how &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;Solid State Devices&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;SSDs&lt;/a&gt;) have not been successful  with or for vendors of storage arrays, particular legacy storage systems. Some people  have also asserted that &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3088"&gt;large  storage arrays are dead&lt;/a&gt; at the hands of new purpose-built SSD appliances or  storage systems (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3088"&gt;read more here&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;As a reference, legacy storage systems include those from EMC (VMAX and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1951"&gt;VNX&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2896"&gt;IBM&lt;/a&gt; (DS8000, DCS3700, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2235"&gt;XIV&lt;/a&gt;, and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1551"&gt;V7000&lt;/a&gt;), and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1951"&gt;NetApp FAS&lt;/a&gt; along with those from  Dell, Fujitsu, HDS, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3277"&gt;HP&lt;/a&gt;, NEC and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3444"&gt;Oracle&lt;/a&gt; among others. &lt;/p&gt;
        &lt;p align="justify"&gt;Granted &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2692"&gt;EMC have launched  new SSD based solutions&lt;/a&gt; in addition to buying startup &lt;a style="text-decoration:none" href="http://chucksblog.emc.com/chucks_blog/2012/08/when-flash-changed-storage-xtremio-preview.html"&gt;eXtremeIO&lt;/a&gt; (aka &lt;a style="text-decoration:none" href="http://chucksblog.emc.com/chucks_blog/2012/08/when-flash-changed-storage-xtremio-preview.html"&gt;Project X&lt;/a&gt;), and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;IBM bought SSD&lt;/a&gt; industry veteran &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;TMS&lt;/a&gt;. IMHO, neither of those actions  by either vendor signals an early retirement for their legacy storage solutions,  instead opening up new markets giving customers more options &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=632"&gt;for addressing data center and IO  performance challenges&lt;/a&gt;. Keep in mind that &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026"&gt;the best IO is the one that you do not  have to do&lt;/a&gt; with the second best being the least impact to applications in a  cost-effective way.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3026"&gt;&lt;img src="http://storageio.com/images/LocalityOfReference.jpg" alt="SSD, IO, memory and storage hirearchy" width="442" height="223"  border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Sometimes I even hear people citing or using some other person or  source to attribute or make their assertions sound authoritative. You know the  game, according to XYZ or, ABC said blah blah blah blah. Of course if you say  or repeat something often enough, or hear it again and again, it can  become self-convincing (e.g. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;industry  adoption vs. customer deployments&lt;/a&gt;). Likewise depending on &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3603"&gt;how many degrees of separation exists  between you and the information you get&lt;/a&gt;, the more that it can change from  what it originally was.&lt;/p&gt;
        &lt;p align="justify"&gt;So what about it, has SSD not been successful for legacy storage system  vendors and is the only place that SSD has had success is with startups or non-array  based solutions?&lt;/p&gt;
        &lt;p align="justify"&gt;While there have been some storage systems (arrays and appliances) that  may not perform up to their claimed capabilities due to various internal  architecture or implementation bottlenecks. For the most part the large vendors  including EMC, HP, HDS, IBM, NetApp and Oracle have done very well shipping SSD  drives in their solutions. Likewise some of the clean sheet new design based  startup systems, as well as some of the startups with hybrid solutions combing HDDs  and SSDs have done well while others are still emerging. &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3026"&gt;&lt;img src="http://storageio.com/images/SSD_Options.gif" alt="Where SSD can be used and options" width="444" height="252"  border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This could also be an example where myth becomes reality based on &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;industry adoption vs. customer  deployment&lt;/a&gt;. What this means is that the myth is that it is the startups  that are having success vs. the legacy vendors from an industry adoption  conversation standpoint and thus believed by some. &lt;/p&gt;
        &lt;p align="justify"&gt;On the other hand, the myth is that vendors such as EMC or NetApp have  not had success with their arrays and SSD yet their customer deployments  prove otherwise. There is also a myth that only PCIe based SSD can be of  value and that drive based SSDs are not worth using which I have a good idea  where that myth comes from.&lt;/p&gt;
        &lt;p align="justify"&gt;IMHO it is a depends, however safe to say from what I have seen  directly that there are some vendors of storage arrays, including so-called legacy  systems that have had very good success with SSD. Likewise have seen where some  startups have done ok with their new clean sheet designs, including EMC (&lt;a style="text-decoration:none" href="http://chucksblog.emc.com/chucks_blog/2012/08/when-flash-changed-storage-xtremio-preview.html"&gt;Project X&lt;/a&gt;). Oh, at least for now I am not a believer  that with the all SSD based project "X" over at EMC that the venerable VMAX  formerly known as DMX and its predecessors Symmetric have finally hit the end  of the line. Rather they will be positioned and play to different markets for  some time yet. &lt;br /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Over at IBM I don't think the DS8000 or XIV or V7000 and SVC folks are  winding things down now that they bought SSD vendor TMS who has SSD appliances  and PCIe cards. Rest assured there have been success by &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2692"&gt;PCIe flash card&lt;/a&gt; vendors both as targets  (FusionIO) and cache or hybrid cache and target systems such as those from  Intel, LSI, Micron, and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;TMS&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;now IBM&lt;/a&gt;) among others. Oh, and if you have not noticed, check out what Qlogic, Emulex and some of the other  traditional HBA vendors have done with and around SSD caching.&lt;/p&gt;
        &lt;p align="justify"&gt;So where does the FUD that storage systems have not had success with  SSD come from?&lt;/p&gt;
        &lt;p align="justify"&gt;I suspect from those who would rather not see or hear about those who  have had success taking away attention from them or their markets. In other  words, using Fear, Uncertainty and Doubt (FUD) or some community peer pressure,  there is a belief by some that if you hear enough times that something is dead  or not of a benefit; you will look at the alternatives. &lt;/p&gt;
        &lt;p align="justify"&gt;Care to guess what the preferred alternative is for some? If you  guessed a PCIe card or SSD based appliance from your favorite startup that  would be a fair assumption. &lt;/p&gt;
        &lt;p align="justify"&gt;On the other  hand, my  educated guess (ok, its much  more informed than a guess ;) ) is that if you ask a vendor such as EMC  or NetApp they would disagree, while at the same time articulate benefits of  different approaches and tools. Likewise, my  educated guess is that if you ask some others, they will say mixed things and  of course if you talk with the pure plays, take a wild yet educated guess what  they will say.&lt;/p&gt;
        &lt;p align="justify"&gt;Here  is my point.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3026"&gt;&lt;img src="http://storageio.com/images/SSDtimeline.jpg" alt="SSD, DRAM, PCM and storage adoption timeline"  border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;The SSD market, including DRAM, nand flash (&lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;SLC  or MLC or any other xLC&lt;/a&gt;), emerging PCM or future mram among other technologies  and packaging options is still in its relative infancy. Yes, I know there have  been significant industry adoption and many early customer deployments, however  talking with IT organizations of all size as well as with vendors and vars,  customer deployment of SSD is far from reaching its full potential meaning a  bright future.&lt;/p&gt;
        &lt;p align="justify"&gt;Simply  putting an SSD, card or drive into a solution does not guarantee results.&lt;/p&gt;
        &lt;p align="justify"&gt;Likewise  having a new architecture does not guarantee things will be faster.&lt;/p&gt;
        &lt;p align="justify"&gt;Fast  storage systems need fast devices (HDD, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3002"&gt;HHDD&lt;/a&gt; and SSDs) along with fast  interfaces to connect with fast servers. Put a fast HDD, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3002"&gt;HHDD&lt;/a&gt; or SSD into a storage system  that has bottlenecks (hardware, software, architectural design) and you may not  see the full potential of the technology. Likewise put fast ports or interfaces  on a storage system that has fast devices however also a bottleneck in its  controller has or system architecture and you will not realize the full  potential of that solution.&lt;/p&gt;
        &lt;p align="justify"&gt;This  is not unique to legacy or traditional storage systems, arrays or appliances as  it is also the case with new clean sheet designs. &lt;/p&gt;
        &lt;p align="justify"&gt;There are many new solutions  that are or should be as fast as their touted marketing stories present,  however just because something looks impressive in a YouTube video or slide  deck or WebEx does not mean it will be fast in your environment. Some of these new design SSD based solutions will displace some legacy storage systems or arrays while many others will find new opportunities. Similar to how previous generation SSD storage appliances found roles complementing traditional storage systems, so to will many of these new generation of products.&lt;/p&gt;
        &lt;p align="justify"&gt;What  this all means is to navigate your way through the various marketing and  architecture debates, benchmarks battles, claims and counter claims to  understand what fits your needs and requires.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;What say you?&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://poll.fm/3zake"&gt;Click here&lt;/a&gt; to cast your vote and see others perspectives.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 12 Nov 2012 19:29:39 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3803</guid>
    </item>



    <item>
     <title>Podcast: Mr. Backup (Curtis Preston) goes back to Ceph School</title>
     <link>http://storageioblog.com/?p=3794</link>
      <description>
        &lt;p&gt;Podcast: Mr. Backup (Curtis Preston) goes back to Ceph School&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio and video content here&lt;/a&gt;) as well as listening via &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt; or via your preferred means using this &lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;RSS feed&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;http://storageio.com/StorageIO_Podcast.xml&lt;/a&gt;)&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode, I am at the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3769"&gt;Ceph day in Amsterdam Holland event&lt;/a&gt; at the Tobacco Theatre hosted by &lt;a style="text-decoration:none" href="http://42on.com"&gt;on42.com&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://inktank.com"&gt;inktank.com&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://ceph.com"&gt;&lt;img src="http://storageio.com/images/Ceph_Day.jpg" alt="Ceph Day Amsterdam 2012" width="424" height="440" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;My guest for this episode is &lt;a style="text-decoration:none" href="http://twitter.com/wcpreston"&gt;Curtis (Mr. Backup) Preston (@wcpreston) of Backup School&lt;/a&gt; and Backup Central fame where we discuss what is &lt;a style="text-decoration:none" href="http://ceph.com"&gt;Ceph&lt;/a&gt; and object storage, cloud storage, file systems, backup and data protection along with dinner we had at an Indonesian restaurant .&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.restaurantblauw.nl/galerij/utrecht.html"&gt;&lt;img src="http://storageio.com/images/Curtis_RestaurantBlauw.JPG" alt="Dinner Restaurant Blauw Utrecht Netherlands" width="446" height="352" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Mr Backup getting ready to compress and dedupe dinner
        &lt;/p&gt;
        &lt;p align="justify"&gt;The dinner we are referring to was at &lt;a style="text-decoration:none" href="http://www.restaurantblauw.nl/galerij/utrecht.html"&gt;Restaurant Blauw&lt;/a&gt; in Utrecht Holland (&lt;a style="text-decoration:none" href="http://www.restaurantblauw.nl/galerij/utrecht.html"&gt;click here&lt;/a&gt;) where Curtis and me were joined by &lt;a style="text-decoration:none" href="http://twitter.com/hansdeleenher"&gt;Hans De Leenher @hansdeleenher&lt;/a&gt; of &lt;a style="text-decoration:none" href="http://go.veeam.com/introducing-windows-server-2012-and-veeam-backup-free.html?utm_source=storageio&amp;utm_medium=banner&amp;utm_campaign=introducing2012"&gt;Veeam&lt;/a&gt; (thanks again for the dinner, that was a disclosure btw ;) ).
        &lt;p align="justify"&gt;Note that this is a special episode in that while I'm recording the pod cast, Curtis is recording &lt;a style="text-decoration:none" href="http://truebittv.truthinit.com/media-gallery-media/mediaitem/211"&gt;a video of our discussion&lt;/a&gt; for his &lt;a style="text-decoration:none" href="http://truebittv.truthinit.com/media-gallery-media/mediaitem/211"&gt;truebit.tv&lt;/a&gt; site that you can &lt;a style="text-decoration:none" href="http://truebittv.truthinit.com/media-gallery-media/mediaitem/211"&gt;view here&lt;/a&gt;.
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/CephDay_2012_CurtisPreston.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/CephDay_2012_CurtisPreston.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/CephDay_2012_CurtisPreston.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Curtis and myself.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/CephDay_2012_CurtisPreston.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Also check out &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3769"&gt;the companion to this pod cast&lt;/a&gt; where I meet up with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3769"&gt;Ceph Creator Sage Weil while at Ceph Day&lt;/a&gt;. &lt;/p&gt;
        &lt;p&gt;Enjoy this episode &lt;a style="text-decoration:none" href="http://storageio.com/audio/CephDay_2012_CurtisPreston.mp3"&gt;Mr. Backup (Curtis Preston) goes back to Ceph School&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;p&gt;Ok, nuff said&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 12 Nov 2012 07:18:07 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3794</guid>
    </item>

    <item>
     <title>Ben Woo on Big Data Buzzword Bingo and Business Benefits</title>
     <link>http://storageioblog.com/?p=3772</link>
      <description>
        &lt;p&gt;Ben Woo on Big Data Buzzword Bingo and Business Benefits&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio and video content here&lt;/a&gt;) as well as listening via &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt; or via your preferred means using this &lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;RSS feed&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;http://storageio.com/StorageIO_Podcast.xml&lt;/a&gt;)&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode, In this episode, Im joined in Frankfurt Germany by &lt;a style="text-decoration:none" href="http://twitter.com/benwoony"&gt;Ben Woo&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/benwoony"&gt;@benwoony&lt;/a&gt;) of &lt;a style="text-decoration:none" href="http://Neuralytix.com"&gt;Neuralytix.com&lt;/a&gt;. Our conversation includes cloud; big data and how buzzword bingo technology focused discussions can result in missed business benefits for both vendors and customers. We also reminisce about MTI where we worked together along with protecting home storage.&lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/CephDay2012_SageWeil.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/CephDay2012_SageWeil.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/CephDay2012_SageWeil.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Sage and myself.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNWE2012_BenWoo.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy this episode with &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNWE2012_BenWoo.mp3"&gt;Ben Woo talking big data and business benefits vs. buzzword bingo&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said, for now...&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 03 Nov 2012 19:18:17 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3772</guid>
    </item>

    <item>
     <title>Ceph Day in Amsterdam and Sage Weil on Object Storage</title>
     <link>http://storageioblog.com/?p=3769</link>
      <description>
        &lt;p&gt;Ceph Day in Amsterdam and Sage Weil on Object Storage&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;This is a new episode in the continuing StorageIO industry trends and perspectives pod cast series (you can view more episodes or shows along with other &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio and video content here&lt;/a&gt;) as well as listening via &lt;a style="text-decoration:none" href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;iTunes&lt;/a&gt; or via your preferred means using this &lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;RSS feed&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/StorageIO_Podcast.xml"&gt;http://storageio.com/StorageIO_Podcast.xml&lt;/a&gt;)&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode, I am at the &lt;a style="text-decoration:none" href="http://ceph.com"&gt;Ceph&lt;/a&gt; day in Amsterdam Holland event at the Tobacco Theatre. My guest for this episode is Ceph (Cephalanthera) creator Sage Weil who is also the founder of &lt;a style="text-decoration:none" href="http://inktanlk.com"&gt;inktank.com&lt;/a&gt; that provides services and support for the open source based Ceph project.&lt;/p&gt;
        &lt;p align="justify"&gt;For those not familiar with Ceph, it is an open source distributed object scale out software platform that can be used for deploying cloud and managed services, general purpose storage for research, commercial, scientific, high performance computing (HPC) or high productivity computing (commercial) along with backup or data protection and archiving destinations. &lt;/p&gt;
        &lt;p align="justify"&gt;During our conversation Sage presents an overview of what Ceph is (e.g. Ceph for non Dummies), where and how it can be used, some history of the project and how it fits in with or provides an alternative to other solutions. Sage also talks about the business or commercial considerations for open source based projects, importance of community and having good business mentors and partners as well as staying busy with his young family. &lt;/p&gt;
        &lt;p align="justify"&gt;If you are a Ceph fan, gain more insight into Sage along with Ceph day sponsors &lt;a style="text-decoration:none" href="http://inktank.com"&gt;Inktank&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://42on.com"&gt;42on&lt;/a&gt;. On the other hand, if you new to object storage, open source storage software or cloud storage, listen in to gain perspectives of where technology such as Ceph fits for public, private, hybrid or traditional environments.&lt;br/&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/CephDay2012_SageWeil.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/CephDay2012_SageWeil.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/CephDay2012_SageWeil.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Sage and myself.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/CephDay2012_SageWeil.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt;  and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy this episode &lt;a style="text-decoration:none" href="http://storageio.com/audio/CephDay2012_SageWeil.mp3"&gt;Ceph Day in Amsterdam with Sage Weil&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said, for now...&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 03 Nov 2012 19:18:17 GMT </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3769</guid>
    </item>


    <item>
     <title>Little data, big data and very big data (VBD) or big BS?</title>
     <link>http://storageioblog.com/?p=3756</link>
      <description>
        &lt;p&gt;Little data, big data and very big data (VBD) or big BS?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is an industry trends and perspective piece about big data and little data, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;industry adoption and customer deployment&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;If you are in any way associated with information technology (IT), business, scientific, media and entertainment computing or related areas, you may have heard big data mentioned. Big data has been a popular &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1850"&gt;buzzword bingo&lt;/a&gt; topic and term for a couple of years now. Big data is being used to describe new and emerging along with existing types of applications and information processing tools and techniques. &lt;/p&gt;
        &lt;p align="justify"&gt;I routinely hear from different people or  groups trying to define what is or is not big data and all too often those are  based on a particular product, technology, service or application focus. Thus  it should be no surprise that those trying to police what is or is not big data  will often do so based on what their interest, sphere of influence, knowledge  or experience and jobs depend on.&lt;/p&gt;
        &lt;a href="http://storageioblog.com/?p=3539"&gt;&lt;img src="http://storageio.com/images/SIO_CloudEngine_Aug2012.jpg" alt="Traveling and big data images" width="193" height="217" border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;Not long ago &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3539"&gt;while out traveling&lt;/a&gt; I ran into a person who told me that big  data is new data that did not exist just a few years ago. Turns out this person  was involved in geology so I was surprised that somebody in that field was  not aware of or working with geophysical, mapping, seismic and other legacy or  traditional big data. Turns out this person was basing his statements on  what he knew, heard, was told about or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3603"&gt; on sphere of influence&lt;/a&gt; around a particular  technology, tool or approach.&lt;/p&gt;
        &lt;p align="justify"&gt;Fwiw, if you have not figured out already, like &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;cloud,  virtualization and other technology enabling tools and techniques&lt;/a&gt;, I tend to take  a pragmatic approach vs. becoming latched on to a particular bandwagon (for or against) per  say.&lt;/p&gt;
        &lt;p align="justify"&gt;Not surprisingly there is confusion and debate about what is or is not big data including if it only applies to new vs. existing and old data. As with any new technology, technique or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1850"&gt;buzzword bingo&lt;/a&gt; topic theme, various parties will try to place what is or is not under the definition to align with their needs, goals and preferences. This is the case with big data where you can routinely find proponents of Hadoop and Map reduce position big data as aligning with the capabilities and usage scenarios of those related technologies for business and other forms of analytics.&lt;/p&gt;
        &lt;a href="http://www.sas.com/"&gt;&lt;img src="http://www.sas.com/images/logos/SAS_TPTK_logo.gif" alt="SAS software for big data" border="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;Not surprisingly the granddaddy of all business analytics, data science and statistic analysis number crunching is the &lt;a style="text-decoration:none" href="http://www.sas.com/"&gt;Statistical Analysis Software&lt;/a&gt; (&lt;a href="http://www.sas.com/"&gt;SAS&lt;/a&gt;) from &lt;a style="text-decoration:none" href="http://www.sas.com/"&gt;the SAS Institute&lt;/a&gt;. If these types of technology solutions and their peers define what is big data then SAS (not to be confused with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;Serial Attached SCSI&lt;/a&gt; which can be found on t&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;he back-end of big data storage solutions&lt;/a&gt;) can be considered first generation big data analytics or Big Data 1.0 (BD1 ;) ). That means  Hadoop Map Reduce is Big Data 2.0 (BD2 ;) ;) ) if you like, or dislike for that matter.&lt;/p&gt;
        &lt;p align="justify"&gt;Funny thing about some fans and proponents or surrogates of BD2 is that  they may have heard of BD1 like SAS with  a limited understanding of what it is or how it is or can be used.  When I worked in IT as a performance and capacity planning analyst focused on servers, storage, network hardware, software and applications I used SAS to crunch various data streams of event, activity and other data from diverse sources.  This involved correlating data, running various analytic algorithms on the data to determine response times, availability, usage and other things in support of modeling, forecasting, tuning and trouble shooting. Hmm, sound like first generation big data analytics or Data Center Infrastructure Management (DCIM) and IT Service Management (ITSM) to anybody?&lt;/p&gt;
        &lt;p align="justify"&gt;Now to be fair, comparing SAS, SPSS or any number of other BD1 generation tools to Hadoop and Map Reduce or BD2 second generation tools is like comparing apples to oranges, or apples to pears.
        Lets move on as there is much more to what is big data than simply focus around SAS or Hadoop.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Another type of big data are the information generated, processed, stored and used by applications that result in large files, data sets or objects. Large file, objects or data sets include    low resolution and high-definition photos, videos, audio, security and surveillance, geophysical mapping and seismic exploration among others. Then there are data warehouses where transactional data from databases gets moved to for analysis in systems such as those from Oracle, Teradata, Vertica or FX among others. Some of those other tools  even play (or work) in both traditional e.g. BD1 and new or emerging BD2 worlds.&lt;/p&gt;
        &lt;p align="justify"&gt;This is where some interesting discussions, debates or disagreements can occur between those who latch onto or want to keep big data associated with being something new and usually focused around their preferred tool or technology. What results from these types of debates or disagreements is a missed opportunity for organizations to realize that they might already be doing or using a form of big data and thus have a familiarity and comfort zone with it. &lt;/p&gt;
        &lt;p align="justify"&gt;By having a familiarity or comfort zone vs. seeing big data as something new, different, hype or full of FUD (or BS),  an organization can be comfortable with the term big data. Often after taking a step back and looking at big data beyond the hype or fud, the reaction is along the lines of, oh yeah, now we get it, sure, we are already doing something like that so lets take a look at some of the new tools and techniques to see how we can extend what we are doing.&lt;/p&gt;
        &lt;p align="justify"&gt;Likewise many organizations are doing big bandwidth already and may not realize it thinking that is only what media and entertainment, government, technical or scientific computing, high performance computing or high productivity computing (HPC) does. I'm assuming that some of the big data and big bandwidth pundits will disagree, however if in your environment you are doing many large backups, archives, content distribution, or copying large amounts of data for different purposes that consume big bandwidth and need big bandwidth solutions.&lt;/p&gt;
        &lt;p align="justify"&gt;Yes I know, that's apples to oranges and perhaps stretching the limits of what is or can be called big bandwidth based on somebody's definition, taxonomy or preference. Hopefully you get the point that there is diversity across various environments as well as types of data and applications, technologies, tools and techniques.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;What about little data then?&lt;/p&gt;
        &lt;p align="justify"&gt;I often say that if big data is getting all the marketing dollars to generate &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;industry adoption&lt;/a&gt;, then little data is generating all the revenue (and profit or margin) dollars by &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;customer deployment&lt;/a&gt;. While tools and technologies related to Hadoop (or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2262"&gt;Haydoop if you are from HDS&lt;/a&gt;) are getting &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;industry adoption attention&lt;/a&gt; (e.g. marketing dollars being spent) revenues from &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;customer deployment&lt;/a&gt; are growing. &lt;/p&gt;
        &lt;p align="justify"&gt;Where big data revenues are strongest for most vendors today are centered around solutions for hosting, storing, managing and protecting big files, big objects. These include scale out NAS solutions for large unstructured data like those from Amplidata, Cray, Dell, Data Direct Networks (DDN), EMC (e.g. Isilon), HP X9000 (IBRIX), IBM SONAS, NetApp, Oracle and Xyratex among others. Then there flexible converged compute storage platforms optimized for analytics and running different software tools such as those from EMC (Greenplum), IBM (Netezza), NetApp (via partnerships) or Oracle among others  that can be used for different purposes in addition to supporting Hadoop and Map reduce.&lt;/p&gt;
        &lt;p align="justify"&gt;If little data is databases and things not generally  lumped into the big data bucket, and if you think or perceive big data only to be  Hadoop map reduce based data, then does that mean all the large unstructured  non little data is then very big data or VBD?&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Of course the virtualization folks might want to if they  have not already corner the V for Virtual Big Data. In that  case, then instead of Very Big Data, how about very very Big Data (vvBD).  How about Ultra-Large Big Data (ULBD), or High-Revenue Big Data (HRBD), granted  the HR might cause some to think its unique for Health Records, or Human  Resources, both btw leverage different forms of big data regardless of  what you see or think big data is.&lt;/p&gt;
        &lt;p align="justify"&gt;Does that then mean we should really be calling videos,  audio, PACs, seismic, security surveillance video and related data to be VBD? Would this further confuse the market, or the industry or  help elevate it to a grander status in terms of  size (data file or object capacity, bandwidth, market size and application  usage, market revenue and so forth)? &lt;/p&gt;
        &lt;p align="justify"&gt;Do we need various industry consortiums, lobbyists or trade groups to go off and create models, taxonomies, standards and dictionaries based on their constituents needs and would they align with those of the customers, after all, there are big dollars flowing around &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;big data industry adoption&lt;/a&gt; (marketing).&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;What does this all mean?&lt;/p&gt;
        &lt;p align="justify"&gt;Is Big Data BS? &lt;/p&gt;
        &lt;p align="justify"&gt;First let me be clear, big data is not BS, however there is a lot of BS marketing BS by some along with hype and fud adding to the confusion and chaos, perhaps even missed opportunities. Keep in mind that &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3485"&gt;in chaos and confusion there can be opportunity&lt;/a&gt; for some. &lt;/p&gt;
        &lt;p align="justify"&gt;IMHO big data is real.&lt;/p&gt;
        &lt;p align="justify"&gt;There are different variations, use cases and types of products, technologies and services that fall under the big data umbrella. That does not mean everything can or should fall under the big data umbrella as there is also little data.&lt;/p&gt;
        &lt;p align="justify"&gt;What this all means is that there are different types of  applications for various industries that have big and little data, virtual and  very big data from videos, photos, images, audio, documents and more. &lt;/p&gt;
        &lt;p align="justify"&gt;Big data is a big buzzword bingo term these days with vendor marketing big  dollars being applied so no surprise the buzz, hype, fud and more.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said, for now...&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sun, 28 Oct 2012 12:34:56 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3756</guid>
    </item>


    <item>
     <title>Networking with Bruce Ravid and Bruce Rave</title>
     <link>http://storageioblog.com/?p=3745</link>
      <description>
        &lt;p&gt;Networking with Bruce Ravid and Bruce Rave&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;This is the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3745"&gt;eighth&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;here is the first&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3618"&gt;second,&lt;/a&gt; &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3625"&gt;third,&lt;/a&gt; &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3630"&gt;fourth&lt;/a&gt;, &lt;a style="text-decoration:none"href="http://storageioblog.com/?p=3646"&gt;fifth&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3658"&gt;sixth&lt;/a&gt;, and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3744"&gt;seventh&lt;/a&gt;) in a series of &lt;a style="text-decoration:none" href="http://storageio.com"&gt;StorageIO&lt;/a&gt; industry trends and perspective audio blog and pod cast discussions from &lt;a style="text-decoration:none"  href="http://snwusa.com/"&gt;Storage Networking World (SNW)&lt;/a&gt; Fall 2012 in Santa Clara California.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode, my co-host &lt;a style="text-decoration:none"  href="http://www.ravesraves.com/"&gt;Bruce Rave&lt;/a&gt; aka &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; of &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Ravid and Associates&lt;/a&gt; (twitter &lt;a style="text-decoration:none" href="http://twitter.com/brucerave"&gt;@brucerave&lt;/a&gt;) recap the recent  SNW conference and series of pod casts.  Our conversation also covers importance of networking and career tips (Bruce is an &lt;a style="text-decoration:none" href="http://ravid.com"&gt;executive recruiter aka career advisory consultant&lt;/a&gt;) for those of you that are new and upcoming, as well those of you who are  seasoned veterans  to standout in a crowd. &lt;/p&gt;
        &lt;p align="justify"&gt;Bruce also talks about his &lt;a style="text-decoration:none" href="http://godeepmusic.net/show.html"&gt;internet music radio show called Go Deep&lt;/a&gt; on &lt;a style="text-decoration:none" href="http://moheak.com"&gt;moheak.com&lt;/a&gt; along with up and coming bands to keep an eye and ear open for in 2013. Check out &lt;a style="text-decoration:none" href="http://twitter.com/brucerave"&gt;Bruces&lt;/a&gt; sites at &lt;a style="text-decoration:none" href="http://ravid.com"&gt;ravid.com&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://godeepmusic.net/show.html"&gt;godeepmusic.net&lt;/a&gt; as well as listen to &lt;a style="text-decoration:none" href="http://godeepmusic.net/show.html"&gt;his internet radio show&lt;/a&gt; that airs weekly Sunday evenings 7 to 9PM PT on &lt;a style="text-decoration:none" href="http://godeepmusic.net/show.html"&gt;moheak.com&lt;/a&gt;.
        &lt;/itunes:summary&gt;
        &lt;itunes:image href="http://storageio.com/images/StorageIO.JPG" /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_BruceRavid.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_BruceRavid.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_BruceRavid.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Bruce and myself.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNW2012_BruceRavid.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt; from SNW and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy listening to &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_BruceRavid.mp3"&gt;Networking with Bruce Ravid&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 27 Oct 2012 22:33:55 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3745</guid>
    </item>

    <item>
     <title>SNW 2012 Rapping with Dave Raffo of SearchStorage</title>
     <link>http://storageioblog.com/?p=3744</link>
      <description>
        &lt;p&gt;SNW 2012 Rapping with Dave Raffo of SearchStorage&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;This is the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3744"&gt;seventh&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;here is the first&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3618"&gt;second,&lt;/a&gt; &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3625"&gt;third,&lt;/a&gt; &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3630"&gt;fourth&lt;/a&gt;, &lt;a style="text-decoration:none"href="http://storageioblog.com/?p=3646"&gt;fifth&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3658"&gt;sixth&lt;/a&gt;) in a series of &lt;a style="text-decoration:none" href="http://storageio.com"&gt;StorageIO&lt;/a&gt; industry trends and perspective audio blog and pod cast discussions from &lt;a style="text-decoration:none"  href="http://snwusa.com/"&gt;Storage Networking World (SNW)&lt;/a&gt; Fall 2012 in Santa Clara California.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Given how at conference conversations tend to occur in the hallways, lobbies and bar areas of venues, what better place to have candid conversations with people from throughout the industry, some you know, some you will get to know better.&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode, my co-host &lt;a style="text-decoration:none"  href="http://www.ravesraves.com/"&gt;Bruce Rave&lt;/a&gt; aka &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; of &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Ravid and Associates&lt;/a&gt; (twitter &lt;a style="text-decoration:none" href="http://twitter.com/brucerave"&gt;@brucerave&lt;/a&gt;) meets up Sr. News Director  &lt;a style="text-decoration:none" href="http://searchstorage.techtarget.com/about/editors"&gt;Dave Raffo of &lt;/a&gt;&lt;a style="text-decoration:none" href="http://searchstorage.techtarget.com/about/editors"&gt;TechTarget and Search Storage&lt;/a&gt; in the SNW trade show expo hall. Our conversation covers past and present SNWs along with other industry conferences, industry trends, software defined buzzwords, Green Bay Packers smack and more.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_DaveRaffo.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_DaveRaffo.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_DaveRaffo.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Dave, Bruce and myself.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNW2012_DaveRaffo.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt; from SNW and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy listening to &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_DaveRaffo.mp3"&gt;Rapping with Dave Raffo of Search Storage from the Fall SNW 2012 pod cast&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 27 Oct 2012 22:33:44 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3744</guid>
    </item>


    <item>
     <title>Industry trends and perspectives: Ray on Storage and SNW</title>
     <link>http://storageioblog.com/?p=3658</link>
      <description>
        &lt;p&gt;Industry trends and perspectives: Ray on Storage and SNW&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        Now also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt;
        &lt;p align="justify"&gt;This is the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3658"&gt;sixth&lt;/a&gt;  (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;here is the first&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3618"&gt;second,&lt;/a&gt; &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3625"&gt;third,&lt;/a&gt; &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3630"&gt;fourth&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com/?p=3646"&gt;fifth&lt;/a&gt;) in a series of &lt;a style="text-decoration:none" href="http://storageio.com"&gt;StorageIO&lt;/a&gt; industry trends and perspective audio blog and pod cast discussions from &lt;a style="text-decoration:none"  href="http://snwusa.com/"&gt;Storage Networking World (SNW)&lt;/a&gt; Fall 2012 in Santa Clara California.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Given how at conference conversations tend to occur in the hallways, lobbies and bar areas of venues, what better place to have candid conversations with people from throughout the industry, some you know, some you will get to know better.&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode, my co-host &lt;a style="text-decoration:none"  href="http://www.ravesraves.com/"&gt;Bruce Rave&lt;/a&gt; aka &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; of &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Ravid and Associates&lt;/a&gt; (twitter &lt;a style="text-decoration:none" href="http://twitter.com/brucerave"&gt;@brucerave&lt;/a&gt;) meets up with &lt;a style="text-decoration:none" href="http://twitter.com/RayLucchesi"&gt;Ray Lucchesi&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://twitter.com/RayLucchesi"&gt;@RayLucchesi)&lt;/a&gt; of &lt;a style="text-decoration:none" href="http://silvertonconsulting.com/blog/"&gt;Silverton Consulting&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://silvertonconsulting.com/blog/"&gt;Ray on storage blog&lt;/a&gt; in the Santa Clara Hyatt (event venue) lobby bar area. Our conversation covers past and present SNWs along with other industry conferences, shows and events, along with social networking, technology, being a soccer dad with teenage kids who are aspiring actors and more.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_RayLucchesi.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_RayLucchesi.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_RayLucchesi.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Ray, Bruce and myself.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNW2012_RayLucchesi.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Also available via &lt;a href="https://itunes.apple.com/us/podcast/gregs-server-storageio-podcast/id572070344"&gt;&lt;img border="0" alt="Gregs StorageIO Podcast on Apple iTunes" src="http://images.apple.com/itunes/images/product_title.png" scale="0" /&gt;&lt;/a&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt; from SNW and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy listening to &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_RayLucchesi.mp3"&gt;Ray on storage and SNW  from the Fall SNW 2012 pod cast&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 23 Oct 2012 13:45:43 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3658</guid>
    </item>

    <item>
     <title>Industry trends and perspectives: Learning with Leo Leger of SNIA</title>
     <link>http://storageioblog.com/?p=3646</link>
      <description>
        &lt;p&gt;Industry trends and perspectives: Learning with Leo Leger of SNIA&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;This is the &lt;a style="text-decoration:none"href="http://storageioblog.com/?p=3646"&gt;fifth&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;here is the first&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3618"&gt;second,&lt;/a&gt; &lt;a style="text-decoration:none"href="http://storageioblog.com/?p=3625"&gt;third&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageioblog.com/?p=3630"&gt;fourth&lt;/a&gt;) in a series of &lt;a style="text-decoration:none" href="http://storageio.com"&gt;StorageIO&lt;/a&gt; industry trends and perspective audio blog and pod cast discussions from &lt;a style="text-decoration:none"  href="http://snwusa.com/"&gt;Storage Networking World (SNW)&lt;/a&gt; Fall 2012 in Santa Clara California.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode, while &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3467"&gt;I'm on a plane flying home above the clouds&lt;/a&gt;,  my co-host &lt;a style="text-decoration:none"  href="http://www.ravesraves.com/"&gt;Bruce Rave&lt;/a&gt; aka &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; of &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Ravid and Associates&lt;/a&gt; (twitter &lt;a style="text-decoration:none" href="http://twitter.com/brucerave"&gt;@brucerave&lt;/a&gt;) meets up with SNIA executive director Leo Leger. Some of you may know or know of Leo, for those who do not, he is the person behind the scenes that puts SNW together as well as coordinates many other SNIA activities and events in conjunction with chair &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;Wayne Adams (aka listen to Waynes World here)&lt;/a&gt; and other SNIA members and staff.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_LeoLeger.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_LeoLeger.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_LeoLeger.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Leo and Bruce.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNW2012_LeoLeger.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt; Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt; from SNW and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;. Also be sure to heck out other related pod casts, videos, posts, tips and industry commentary at &lt;a style="text-decoration:none"href="http://storageio.com"&gt;StorageIO.com&lt;/a&gt;, &lt;a style="text-decoration:none"href="http://storageioblog.com"&gt;StorageIOblog.com&lt;/a&gt; and &lt;a style="text-decoration:none"href="http://storageio.tv"&gt;StorageIO.tv&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy listening to &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_LeoLeger.mp3"&gt;learning Leo Leger  from the Fall SNW 2012 pod cast&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 22 Oct 2012 11:22:33 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3646</guid>
    </item>

    <item>
     <title>Industry trends and perspectives: Meeting up with Marty Foltyn of SNIA</title>
     <link>http://storageioblog.com/?p=3630</link>
      <description>
        &lt;p&gt;Industry trends and perspectives: Meeting up with Marty Foltyn of SNIA&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;This is the fourth (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;here is the first&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3618"&gt;second &lt;/a&gt;and &lt;a style="text-decoration:none"href="http://storageioblog.com/?p=3625"&gt;third&lt;/a&gt;) in a series of &lt;a style="text-decoration:none" href="http://storageio.com"&gt;StorageIO&lt;/a&gt; industry trends and perspective audio blog and pod cast discussions from &lt;a style="text-decoration:none"  href="http://snwusa.com/"&gt;Storage Networking World (SNW)&lt;/a&gt; Fall 2012 in Santa Clara California.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Given how at conference conversations tend to occur in the hallways, lobbies and bar areas of venues, what better place to have candid conversations with people from throughout the industry, some you know, some you will get to know better.&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode, while &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3467"&gt;I'm on a plane flying home above the clouds&lt;/a&gt;,  my co-host &lt;a style="text-decoration:none"  href="http://www.ravesraves.com/"&gt;Bruce Rave&lt;/a&gt; aka &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; of &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Ravid and Associates&lt;/a&gt; (twitter &lt;a style="text-decoration:none" href="http://twitter.com/brucerave"&gt;@brucerave&lt;/a&gt;) meets up with Marty Foltyn (&lt;a style="text-decoration:none" href="http://twitter.com/martyfoltyn"&gt;@martyfoltyn&lt;/a&gt;)  of &lt;a style="text-decoration:none" href="http://snia.org"&gt;SNIA Hands On Lab&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.snia.org/education/hands_on_lab"&gt;HOL&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_MartyFoltyn.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_MartyFoltyn.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_MartyFoltyn.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Marty and Bruce.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNW2012_MartyFoltyn.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt; Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt; from SNW and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy listening to &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_MartyFoltyn.mp3"&gt;meeting up with Marty Foltyn from the Fall SNW 2012 pod cast&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sun, 21 Oct 2012 18:56:01 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3630</guid>
    </item>

    <item>
     <title>Industry trends and perspectives: Catching up with Quantum CTE David Chapa at SNW 2012</title>
     <link>http://storageioblog.com/?p=3625</link>
      <description>
        &lt;p&gt;Industry trends and perspectives: Catching up with Quantum CTE David Chapa at SNW 2012&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;This is the third (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;here is the first&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3618"&gt;the second&lt;/a&gt;) in a series of &lt;a style="text-decoration:none" href="http://storageio.com"&gt;StorageIO&lt;/a&gt; industry trends and perspective audio blog and pod cast discussions from &lt;a style="text-decoration:none"  href="http://snwusa.com/"&gt;Storage Networking World (SNW)&lt;/a&gt; Fall 2012 in Santa Clara California.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Given how at conference conversations tend to occur in the hallways, lobbies and bar areas of venues, what better place to have candid conversations with people from throughout the industry, some you know, some you will get to know better.&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode, I'm joined by my co-host &lt;a style="text-decoration:none"  href="http://www.ravesraves.com/"&gt;Bruce Rave&lt;/a&gt; aka &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; of &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Ravid and Associates&lt;/a&gt; (twitter &lt;a style="text-decoration:none" href="http://twitter.com/brucerave"&gt;@brucerave&lt;/a&gt;) as we catch up and visit with David Chapa (&lt;a style="text-decoration:none" href="http://twitter.com/davidchapa"&gt;@davidchapa&lt;/a&gt;) Chief Technology Evangelist  (CTE) of Quantum Corporation (&lt;a style="text-decoration:none" href="http://twitter.com/quantumcorp"&gt;@quantumcorp&lt;/a&gt;) in the Santa Clara Hyatt (event venue) lobby bar area. Disclosure note, Quantum has in the past been a client of &lt;a style="text-decoration:none" href="http://storageio.com"&gt;StorageIO&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_DavidChapa.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_DavidChapa.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_DavidChapa.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with David and Bruce. Our &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_DavidChapa.mp3"&gt;conversations covers&lt;/a&gt; SNW, evolution and transformation of Quantum, global travels in and around the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3476"&gt;clouds&lt;/a&gt;, big data myths and realities, monetizing and transforming data into information, using big data to drive diapers and beer sales, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2005"&gt;people and data living longer as well as getting larger&lt;/a&gt;, managing your diet and data footprint, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3467"&gt;rethinking and modernizing data protection&lt;/a&gt; among other topics.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNW2012_DavidChapa.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt; Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt; from SNW and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy listening to &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_DavidChapa.mp3"&gt;catching up with David Chapa from the Fall SNW 2012 pod cast&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sun, 21 Oct 2012 13:45:54 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3625</guid>
    </item>





    <item>
     <title>Industry trends and perspectives: Chatting with Karl Chen at SNW 2012</title>
     <link>http://storageioblog.com/?p=3618</link>
      <description>
        &lt;p&gt;Industry trends and perspectives: Chatting with Karl Chen at SNW 2012&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;This is the second (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;here is the first&lt;/a&gt; in the series &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3611"&gt;SNW 2012 Waynes World&lt;/a&gt;) in a series of &lt;a style="text-decoration:none" href="http://storageio.com"&gt;StorageIO&lt;/a&gt; industry trends and perspective audio blog and pod cast about &lt;a style="text-decoration:none"  href="http://snwusa.com/"&gt;Storage Networking World (SNW)&lt;/a&gt; Fall 2012 in Santa Clara California.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Given how at conference conversations tend to occur in the hallways, lobbies and bar areas of venues, what better place to have candid conversations with people from throughout the industry, some you know, some you will get to know better.&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode, I'm joined by my co-host &lt;a style="text-decoration:none"  href="http://www.ravesraves.com/"&gt;Bruce Rave&lt;/a&gt; aka &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; of &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Ravid and Associates&lt;/a&gt; as we catch up and visit with Chief Marketing Officer (CMO) of &lt;a style="text-decoration:none" href="http://www.starboardstorage.com"&gt;Starboard Storage Systems&lt;/a&gt; &lt;a style="text-decoration:none" href="https://twitter.com/karlcstorage"&gt;Karl Chen&lt;/a&gt; in the Santa Clara Hyatt (event venue) lobby bar area.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_KarlChen.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_KarlChen.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_KarlChen.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Karl and Bruce. Our &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_KarlChen.mp3"&gt;conversations covers&lt;/a&gt; SNW, VMworld, Americas Cup Yacht racing, storage technology and networking  with people during these events.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNW2012_KarlChen.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt; Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt; from SNW and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy listening to &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_KarlChen.mp3"&gt;catching up with Karl Chen from the Fall SNW 2012 pod cast&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Fri, 19 Oct 2012 12:34:56 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3618</guid>
    </item>

    <item>
     <title>Industry trends and perspectives: SNW 2012 Wayne's World podcast</title>
     <link>http://storageioblog.com/?p=3611</link>
      <description>
        &lt;p&gt;Industry trends and perspectives: SNW 2012 Wayne's World podcast&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;This is a &lt;a style="text-decoration:none" href="http://storageio.com"&gt;StorageIO&lt;/a&gt; industry trends and perspective audio blog and pod cast about &lt;a style="text-decoration:none"  href="http://snwusa.com/"&gt;Storage Networking World (SNW)&lt;/a&gt; Fall 2012 in Santa Clara California.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Given how at conference conversations tend to occur in the hallways, lobbies and bar areas of venues, what better place to have candid conversations with people from throughout the industry, some you know, some you will get to know better.&lt;/p&gt;
        &lt;p align="justify"&gt;In this episode, I'm joined by my co-host &lt;a style="text-decoration:none"  href="http://www.ravesraves.com/"&gt;Bruce Rave&lt;/a&gt; aka &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Bruce Ravid&lt;/a&gt; of &lt;a style="text-decoration:none"  href="http://www.ravid.com/"&gt;Ravid and Associates&lt;/a&gt; as we catch up and visit with &lt;a style="text-decoration:none"  href="http://www.snia.org/about/organization/board"&gt;SNIA Chairman Wayne Adams&lt;/a&gt; in the Santa Clara Hyatt (event venue) lobby bar area.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://www.snia.org/about/organization/board"&gt;&lt;img src="http://www.snia.org/sites/default/files/Wayne_10.jpg" alt="Image of SNIA Chairmen Wayne Adams via SNIA.com" width="170" height="196"   border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_WaynesWorld.mp3"&gt;Click here &lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_WaynesWorld.mp3"&gt;right-click to download MP3 file&lt;/a&gt;) or on the &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_WaynesWorld.mp3"&gt;microphone image to listen&lt;/a&gt; to the conversation with Wayne, Bruce. Our &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_WaynesWorld.mp3"&gt;conversations covers&lt;/a&gt; SNW past and present, global SNW and travel, technology and the importance of networking, that is meeting and talking with people during these events.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/audio/SNW2012_WaynesWorld.mp3"&gt;&lt;img src="http://storageio.com/images/AudioIcon.jpg" alt="StorageIO podcast" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt; I often hear people say how small the storage and networking (or other adjacent technology) industries are, and how everybody knows everyone. That might be true in some circles or sub-communities where everybody knows each other, however the industry is larger than many realize.  As you listen to these series of pod casts what you will hear is a recurring theme of people meeting others at events, including some who may have passed each other in hallways for years yet never have had a chance to meet, or put a name to a face.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.tv"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="198" height="136" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;While modern communications, &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3603"&gt;social networking&lt;/a&gt; and other advances make the world a smaller place and &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3603"&gt;reducing your degrees of separation with others (and your information)&lt;/a&gt;, there is still plenty off opportunities to meet those you have not yet meet. Watch (and listen) for more StorageIO industry trends and perspectives &lt;a style="text-decoration:none" href="http://storageio.tv"&gt;audio blog posts pod casts&lt;/a&gt; from SNW and &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;other upcoming events&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Enjoy listening to &lt;a style="text-decoration:none" href="http://storageio.com/audio/SNW2012_WaynesWorld.mp3"&gt;SNW 2012 Wayne's World&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Thu, 18 Oct 2012 23:45:54 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3611</guid>
    </item>

    <item>
     <title>How many degrees separate you and your information?</title>
     <link>http://storageioblog.com/?p=3603</link>
      <description>
        &lt;p&gt;How many degrees separate you and your information?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="291" height="214" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In case you are not familiar, degrees of separation refer to  how you are connected to other people. &lt;/p&gt;
        &lt;p align="justify"&gt;When you know somebody directly then you are a first  connection, and you are a second degree of separation from people that they are  directly connected to. The theory goes that via a mix of the number of  people you are directly connected to, as well as how well they are connected to  others, that you are only so many &lt;a style="text-decoration:none" href="http://www.nytimes.com/2011/11/22/technology/between-you-and-me-4-74-degrees.html?_r=0"&gt;degrees of connection separation&lt;/a&gt; from many  (if not millions of people) and if you go out seven degrees, that could be  billions.&lt;/p&gt;
        &lt;p align="justify"&gt;If you are familiar with or use &lt;a style="text-decoration:none" href="http://www.linkedin.com/in/schulzgreg"&gt;Linked In&lt;/a&gt; and are directly connected  to somebody like myself, which is a first degree. For example in the following  image, person A is a first or 1 degree connection to person B, person B is a  direct or first degree connection to person C who in turn is a direct  connection to person D. Person A is 2 degree from person C and three degree  from person D.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/DegreesSeperate.jpg" alt="Image degrees of seperation" width="366" height="199" border="0" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;The reason I bring this up is not to say or play games  around who is connected to whom, or compare contacts or the number of them,  rather to use the idea of degrees of separation in the context of where and how  you get your information. For example, you may get your information, insight or  experience directly from what you do. On the other hand, you may get  information or knowledge directly from the source or person involved with it,  which would be 1 degree of separation. &lt;/p&gt;
        &lt;img src="http://storageio.com/images/YouAndDataSource.jpg" alt="Image degrees of seperation" width="360" height="157" border="0" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;You could also get the information from somebody else such  as a friend, coworker, blogger, analyst, consultant, media journalist,  reporter, vendor, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1727"&gt;VAR&lt;/a&gt; or other  person who got it directly from the source, which would be 2 degrees of  separation. Another example would be you get your information from somebody who  cites a report, study, survey or some research that came from another source  that involved another party who collected and analyzed the data. &lt;/p&gt;
        &lt;p align="justify"&gt;At each point, there is the potential for the information to  be changed, adjusted, reinterpreted, misunderstood, or simply adapted to meet  particularly needs. What if person A gets their information from person B who  in turn got their information from source C, and that comes from person D who  got it directly from person E? Assuming that the information was collected and  passed along as is, person A should get what was given from person E to person  D. However, along the way, various interpretations, more material and  views can be applied resulting in a different message.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/DataTransform.jpg" alt="Image degrees of seperation and information transformation" width="360" height="223" border="0" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;There is also another variation, which are your spheres of  influence or circles of contacts. For example I get to talk with lots of IT  pros around the world live in person, virtually and via different venues, those  would be direct or no separation. When I hear from a vendor or PR or some  pundit telling me what they heard direct, that's 1 degree however if they heard  it from their marketing who heard it from a sales rep or other source then it's  at least two.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;&lt;img src="http://storageio.com/images/SSDtimeline.jpg" alt="image of ssd technology evolution" width="382" height="233" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Another example of degrees of separation is where you are in  relation to technology timelines, evolution, revolution, industry adoption vs.  customer deployment. For example, if you are a researcher or development  engineer, you are further along on a technology evolution curve than others are.  Somebody then takes the researchers work and productize it including making it  manufacture able on a cost-effective basis. Along the lines there is also the  different degrees of separation between the researcher, initial publicity of a  technology breakthrough, general &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;industry  adoption and later customer deploy&lt;/a&gt; and subsequent success stories. For  example, to a research something that they did many years along with those who  follow at that point may view what is emerging for real customer deploy as  old and yesterday's news. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/Media1.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="293" height="139" border="0" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;On the other hand, for customers getting ready to deploy a  new technology, product or service, some breaking research may be interesting  to hear about, however it may be out several years at best from customer actual  use. Also on that theme, the customer of a component can be a manufacturer that  in turn test, qualifies and sells a finished solution to their customers. Thus,  there are different degrees of separation between &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;industry adoption&lt;/a&gt; (e.g. talking  about and awareness) and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;customer deployment&lt;/a&gt; (actually buying and using on a mainstream basis) in the technology supply  chain.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3485"&gt;&lt;img src="http://storageio.com/images/DataCenterDistance.jpg" alt="image of you and your big data and little data and cloud" width="451" height="240" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Yet another degree of separation is between you and your  information or data. Some of that data is very close in your own memory (e.g.  brain), perhaps others written on note pads (physical or digital) with a copy  local or remote including at the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3476"&gt;cloud&lt;/a&gt;.  Depending on how your data and information are &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3476"&gt;backed up or protected&lt;/a&gt;, there can  be added degrees of separation between you and your information.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3485"&gt;&lt;img src="http://storageio.com/images/DistanceToData.jpg" alt="image of data protection from cloud and virtual data storage networking" width="416" height="184" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Thus, there are different degrees of separation between you  and your various forms of information. &lt;/p&gt;
        &lt;p align="justify"&gt;Your ability to learn and share information, meet and  interact with various people from across different sections of environments is  bound by what you are willing to engage via various mediums including &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2784"&gt;social media involvement&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="291" height="214" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;If you are comfortable with where you are at, or what you  know, then stay in your comfort zone, or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1145"&gt;sphere of influence&lt;/a&gt;, otherwise,  take a chance, venture out, learn what you do not know, meet who you do not  know, interact and see new things, or have some dejavu and share what you have  seen or experienced before. &lt;/p&gt;
        &lt;p align="justify"&gt;After all, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3480"&gt;knowledge&lt;/a&gt; not shared with others is useless if kept only to you. Of course, for &lt;a style="text-decoration:none" href="http://storageio.com/whisper.html"&gt;NDA material&lt;/a&gt;, what is not generally  known about, or understood &lt;a style="text-decoration:none" href="http://storageio.com/whisper.html"&gt;is not  discussed&lt;/a&gt; and let us leave sleeping dogs lay where they rest. ;)&lt;/p&gt;
        &lt;p align="justify"&gt;How good or reliable is your information or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3480"&gt;G2&lt;/a&gt; that you might be using for forming  opinions or making informed decisions around?&lt;/p&gt;
        &lt;p align="justify"&gt;Feel free to expand your network getting closer by a degree  or two, if not directly too different sources. You can connect with me via &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;Twitter (@storageio)&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://google.com/profiles/gregpschulz"&gt;Goggle+&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.linkedin.com/in/schulzgreg"&gt;Linked In&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://facebook.com/storageio"&gt;Facebook&lt;/a&gt; &lt;a style="text-decoration:none" href="http://storageio.com/contact.html"&gt;among other means here&lt;/a&gt;. Likewise,  check out the &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;StorageIO events  calendar&lt;/a&gt; here for upcoming virtual and live activities. &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;These activities&lt;/a&gt; include seminars,  web casts, video chats along with in person events &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3539"&gt;while out and about in North America as  well as Europe&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 15 Oct 2012 12:31:41 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3603</guid>
    </item>



    <item>
     <title>RAID and  IOPS and IO observations</title>
     <link>http://storageioblog.com/?p=3596</link>
      <description>
        &lt;p&gt;RAID and  IOPS and IO observations&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="291" height="214" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;There are at least  two different meanings for IOPs, which for those not familiar with the  information technology (IT) and data storage meaning is Input/output Operations  Per second (e.g. data movement activity). Another meaning for IOP that is the  international organization for a participatory society (&lt;a style="text-decoration:none"  href="http://www.iopsociety.org/"&gt;iopsociety.org&lt;/a&gt;), and their &lt;a style="text-decoration:none"  href="http://www.iopsociety.org/blog/fundraising-appeal"&gt;fundraising activity found  here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;I recently came across a piece (&lt;a style="text-decoration:none"  href="http://virtualprivateserver.castlegem.co.uk/2012/10/iops-and-raid-considerations"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none"  href="http://dedicatedservers.castlegem.co.uk/2012/10/iops-and-raid-considerations/"&gt;here&lt;/a&gt;)  talking about &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1039"&gt;RAID&lt;/a&gt; and &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2304"&gt;IOPs&lt;/a&gt; that had some interesting points;  however, some generalizations could use some more comments. One of the  interesting comments and assertions is that &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1039"&gt;RAID&lt;/a&gt; writes increase with the  number of drives in the parity scheme. Granted the specific implementation and  configuration could result in an it depends type response. &lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/Media1.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="293" height="139" border="0" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Here are some more perspectives to the piece (&lt;a style="text-decoration:none"  href="http://virtualprivateserver.castlegem.co.uk/2012/10/iops-and-raid-considerations"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none"  href="http://dedicatedservers.castlegem.co.uk/2012/10/iops-and-raid-considerations/"&gt;here&lt;/a&gt;)  as the sites comments seem to be restricted.&lt;/p&gt;
        &lt;p align="justify"&gt;Keep in mind that such as with &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1039"&gt;RAID&lt;/a&gt; 5 (or 6) &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2304"&gt;performance&lt;/a&gt;, your IO size will have  a bearing on if you are doing those extra back-end IOs. For example if you are  writing a 32KB item that is accomplished by a single front-end IO from an  applications server, and your storage system, appliance, adapter, software  implementing and performing the RAID (or erasure coding for that matter) has a  chunk size of say 8KB (e.g. the amount of data written to each back-end drive).  Then a 5 drive R5 (e.g. 4+1) would in fact have five back-end IOPS (32KB / 8KB  = 4 + 1 (8KB Parity)). &lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/RAIDexample.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="492" height="162" border="0" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Otoh of the front end IOP were only 16KB (using whole  numbers for simplicity, otherwise round-up), in the case of a write, there  would be three back-end writes with the R5 (e.g. 2 + 1). Keep in mind the controller/software managing the RAID would  (or should) try to schedule back-end IO with cache, read-head, write-behind,  write-back, other forms of optimization etc.&lt;/p&gt;
        &lt;p align="justify"&gt;In the piece (&lt;a style="text-decoration:none"  href="http://virtualprivateserver.castlegem.co.uk/2012/10/iops-and-raid-considerations"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none"  href="http://dedicatedservers.castlegem.co.uk/2012/10/iops-and-raid-considerations/"&gt;here&lt;/a&gt;),  a good point is the understanding and factoring in IOPS is important, as is  also latency or response time in addition to bandwidth or throughput, along  with availability, they are all inter-related.&lt;/p&gt;
        &lt;p align="justify"&gt;Also very important is to keep in mind the size of the IOP,  read and write, random, sequential etc.&lt;/p&gt;
        &lt;p align="justify"&gt;RAID along with erasure coding is a balancing act between  performance, availability, space capacity and economics aligned to different  application needs.&lt;/p&gt;
        &lt;p align="justify"&gt;RAID 0 (R0) actually has a big impact on performance, no penalty  on writes; however, it has no availability protection benefit and in fact can  be a single point of failure (e.g. loss of a &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1954"&gt;HDD&lt;/a&gt; or SSD) impacts the entire R0  group. However, for static items, or items that are being journaled and  protected on some other medium/RAID/protection scheme, R0 is used more than  people realize for scratch/buffer/transient/read cache types of applications.  Keep in mind that it is a balance of all performance and capacity with the  exposure of no availability as opposed to other approaches. Thus, do not be  scared of R0, however also do not get burned or hurt with it either, treat it  with respect and can be effective for something's.&lt;/p&gt;
        &lt;p align="justify"&gt;Also mentioned in the piece was that SSD based servers will  perform vastly better than SATA or SAS based ones. I am assuming that the  authors meant to say better than &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3267"&gt;SAS&lt;/a&gt; or SATA &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3241"&gt;DAS&lt;/a&gt; based HDDs?&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="291" height="214" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Keep in mind that unless you are using a PCIe nand flash SSD  card as a target or cache or RAID card, most SSD drives today are either SAS or  SATA (being the more common) along with moving from 3Gb &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3267"&gt;SAS&lt;/a&gt; or SATA to &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3267"&gt;6Gb SAS&lt;/a&gt; &amp; SATA.&lt;/p&gt;
        &lt;p align="justify"&gt;Also while HDD and SSDs can do a given number of reads or  writes per second, those will vary based on the size of the IO, read, write,  random, sequential. However what can have the biggest impact and where I have  seen too many people or environments get into a performance jam is when  assuming that those IOP numbers per HDD or SSD are a given. For example  assuming that 100-140, IOPs (regardless of size, type, etc.) can be achieved as  a limiting factor is the type of interface and controller/adapter being used. &lt;/p&gt;
        &lt;p align="justify"&gt;I have seen fast HDDs and SSDs deliver sub-par  performance or not meeting expectations fast interfaces such as  iSCSI/SAS/SATA/FC/FCoE/IBA or other interfaces due to bottlenecks in the  adapter card, storage system / appliance / controller / software. In some cases  you may see more effective IOPs or reads, writes or both, while on other  implementations you may see lower than expected due to internal implementation  bottlenecks or architectural designs. Hint, watch out for solutions where the  vendor tries to blame poor performance on the access network (e.g. SAS, iSCSI,  FC, etc.) particular if you know that those are not bottlenecks.&lt;/p&gt;
        &lt;p&gt;Here are some related content:&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1954"&gt;Are Hard Disk Drives (HDDs) getting too big?&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3241"&gt;How can direct attached storage (DAS) make a comeback if it  never left?&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2697"&gt;EMC VFCache re spinning SSD and intelligent caching&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3295"&gt;SSD and Green IT moving beyond green washing&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=749"&gt;Optimize Data Storage for Performance and Capacity  Efficiency&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3025"&gt;Is SSD dead? No, however some vendors might be&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1039"&gt;RAID Relevance Revisited&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1247"&gt;Industry Trends and Perspectives: RAID Rebuild Rates&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3026"&gt;What is the best kind of IO? The one you do not have to do&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3024"&gt;More storage and IO metrics that matter&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3419"&gt;IBM buys flash solid state device (SSD) industry veteran TMS&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;In terms of fund-raising, if you feel so compelled, send a gift, donation, sponsorship, project, &lt;a style="text-decoration:none"  href="http://storageio.com/books.html"&gt;buy some books&lt;/a&gt;, piece of work,  assignment, research project, speaking, keynote, web cast, video or seminar  event &lt;a style="text-decoration:none"  href="http://storageio.com/contact.html"&gt;my way&lt;/a&gt; and just like professional  fund-raisers, or IOPS vendors, StorageIO accept visa, Master Card, American  express, Pay Pal, check and traditional POs.&lt;/p&gt;
        &lt;p align="justify"&gt;As for this site and  comments, outside of those caught in the spam trap, courteous perspectives and  discussions are welcome.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sun, 14 Oct 2012 21:21:21 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3596</guid>
    </item>

    <item>
     <title>Trick or treat and vendor fun games</title>
     <link>http://storageioblog.com/?p=3574</link>
      <description>
        &lt;p&gt;Trick or treat and vendor fun games&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="291" height="214" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In the spirit of Halloween and zombies season, a couple of thoughts come to mind about vendor tricks and treats. This is  an &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3476"&gt;industry trends and perspectives post,&lt;/a&gt; part of an ongoing series looking at various technology and fun topics. &lt;/p&gt;
        &lt;p align="justify"&gt;The first trick or treat game pertains to the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2170"&gt;blame game&lt;/a&gt;; you know either when something breaks, or at the other extreme, before you have even made a decision to buy something. The trick or treat game for &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3480"&gt;decision-making&lt;/a&gt; goes something like this.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2180"&gt;&lt;img src="http://storageio.com/images/ZombieCrossing.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="291" height="284" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Vendor "A" says products succeed with their solution while failure results with solution from "B" when doing "X". Otoh, vendor "B" claims that "X" will fail when using a solution from vendor "A". In fact you can pick what you want to substitute for "X", perhaps VDI, Big Data, Little Data, Backup, Archive, Analytics, Private Cloud, Public Cloud, Hybrid Cloud, eDiscovery you name it.&lt;/p&gt;
        &lt;p align="justify"&gt;This is not complicated math or big data problem requiring a high performance computing (HPC) platform. A HPC Zetta-Flop processing ability using 512 bit addressing of 9.9 (e.g. 1 nine) PettaBytes of battery backed DRAM and an IO capability of 9.99999 (e.g. 5 9"s) trillion 8 bit IOPS to do table pivots or runge kutta numerical analysis, map reduce, SAS or other modeling with optional iProduct or Android interface are not needed. &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1311"&gt;&lt;img src="http://storageio.com/images/InsideASuperComputer.jpg" alt="image of StorageIO big data HPC cloud storage" width="235" height="240" border="0" /&gt;&lt;/a&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1311"&gt;&lt;img src="http://storageio.com/images/TexasComputer.jpg" alt="image of StorageIO big data HPC cloud storage" width="235" height="240" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        StorageIO images of touring &lt;a style="text-decoration:none" href="http://www.tacc.utexas.edu"&gt;Texas Advanced Computing (e.g. HPC) Center&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Can you solve this equation? Hint it does not need a PhD  or any other advance degree. Another hint, if you have ever been at any side of the technology product and services decision-making table, regardless of the costume you wore, you should know the answer.&lt;/p&gt;
        &lt;p align="justify"&gt;Of course  the question of would "X" fail regardless of who or what "A" or "B" let alone a "C", "D" or "F"? In other words, it is not the solution, technology, vendor or provider, rather the problem or perhaps even lack thereof that is the issue. Or is it a case where there is a solution from "A", "B" or any others that is looking for a problem, and if it is the wrong problem, there can be a wrong solution thus failure?&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="290" height="194" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Another trick or treat game is vendors public relations (PR) or analyst relations (AR) people to ask for one thing and delivery or ask  another. For example, some vendor, service provider, their marketing AR and PR people or surrogates make contact wanting to tell of various success and failure story. Of course, this is usually their success and somebody else"s failure, or their victory over something or someone who sometimes can be  interesting. Of course, there are also the treats to get you to listen to the above, such as tempt you with a project if you meet with their subject, which may be a trick of a disappearing treat (e.g. magic, poof it is gone after the discussion).&lt;/p&gt;
        &lt;p align="justify"&gt;There is another AR and PR trick and treat where they offer on behalf of their representative organization or client to a perspective or exclusive insight on their competitor. Of course the treat from their perspective is that they will generously expose all that is wrong with what a competitor is saying about their own (e.g. the competitors) product. &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2192"&gt;&lt;img src="http://storageio.com/images/Frankreading.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="291" height="242" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Let me get this straight, I am not supposed to believe what somebody says about his or her own product, however supposed to believe what a competitor says is wrong with the competitions product, and what is right with his or her own product. &lt;/p&gt;
        &lt;p align="justify"&gt;Hmm, ok, so let me get this straight, a competitor say "A" wants to tell me what somebody say from "B" has told me is wrong and I should schedule a visit with a truth squad member from "A" to get the record set straight about "B"?&lt;/p&gt;
        &lt;p align="justify"&gt;Does that mean then that I go to "B" for a rebuttal, as well as an update about "A" from "B", assuming that what "A" has told me is also false about themselves, and perhaps about "B" or any other?&lt;/p&gt;
        &lt;p align="justify"&gt;Too be fair, depending on your level of trust and confidence in either a vendor, their personal or surrogates, you might tend to believe more from them vs. others, or at least until you been tricked after given treats. There may be some that have been tricked, or they tried applying to many treats to present a story that behind the costume might be a bit scary.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2180"&gt;&lt;img src="http://storageio.com/images/ZombieCrossing.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="291" height="284" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Having been through enough of these, and I candidly believe that sometimes "A" or "B" or any other party actually do believe that they have more or better info about their competitor, and that they can convince somebody about what their competitor is doing better than the competitor can. I also believe that there are people out there who will go to "A" or "B" and believe what they are told by based on their preference, bias or interests.&lt;/p&gt;
        &lt;p align="justify"&gt;When I hear from vendors, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1727"&gt;VARs, solution or service providers&lt;/a&gt; and others, it"s interesting hearing point, counter point and so forth, however if time is limited, I"am more interested in hearing from such as "A" about them, what they are doing, where success, where challenges, where going and if applicable, under NDA go into more detail. &lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/Media1.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="293" height="139" border="0" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Customer success stories are good, however again, if interested in what works, what kind of works, or what does not work, chances are when looking for &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3480"&gt;G2 vs. GQ&lt;/a&gt;, a non-scripted customer conversation or perspective of the good, the bad and the ugly is preferred, even if under NDA. Again, if time is limited which it usually is, focus on what is being done with your solution, where it is going and if compelled send follow-up material that can of course include MUD and FUD about others if that is your preference.&lt;/p&gt;
        &lt;p align="justify"&gt;Then there is when during a 30 minute briefing, the vendor or solution provider is still talking about trends, customer pain points, what competitors are doing at 21 minutes into the call with no sign of an announcement, update or news in site.&lt;/p&gt;
        &lt;p align="justify"&gt;Lets not forget about the trick where the vendor marketing or PR person reaches out and says that the CEO, CMO, CTO or some other CxO or Chief Jailable  Officer (CJO) wants to talk with you. Part of the trick is when the CxO  actually makes it to the briefing and is not ready, does not know why the call is occurring, or, thinks that a request for an audience has been made with them for an interview or something else.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/Reports1.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="293" height="139" border="0" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;A treat is when 3 to 4 minutes into a briefing, the vendor or solution provider has already framed up what and why they are doing something. This means getting to what they are announcing or planning on doing and getting into a conversation to discuss what they are doing and making good follow-up content and resources available. &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3539"&gt;&lt;img src="http://storageio.com/images/SIO_CloudEngine_Aug2012.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="293" height="325" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Sometimes a treat is when a briefer goes on auto pilot nailing their script for 29 of a 30 minute session then use the last-minute to ask if there are any questions. The reason autopilot briefings can be a treat is when they are going over what is in the slide deck, webex, or press release thus affording an opportunity to get caught up on other things while talk at you. Hmm, perhaps need to consider playing some tricks in reward for those kind of treats? ;) &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2180"&gt;&lt;img src="http://storageio.com/images/ZombieCrossing.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="291" height="284" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Do not be scared, not everybody is out to trick you with treats, and not all treats have tricks attached to them. Be prepared, figure out who is playing tricks with treats, and who has treats without tricks. &lt;/p&gt;
        &lt;p align="justify"&gt;Oh, and as a former IT customer, vendor and analyst, one of my favorites is contact information of my dogs to vendors who require registration on their web sites for basic things such as data sheets. Another is supplying contact information of competing vendors sales reps to vendors who also require registration for basic data sheets or what should otherwise be generally available information as opposed to more premium treats. Of course there are many more fun tricks, however lets leave those alone for now.&lt;/p&gt;
        Watch out for tricks and treats, have a safe and fun Zombie (aka Halloween) season. 
        &lt;p&gt;Ok, nuff said, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3539"&gt;see you while out and about this fall&lt;/a&gt; and don't forget to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2180"&gt;take part in the ongoing zombie technology poll.&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sun, 14 Oct 2012 12:12:12 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3574</guid>
    </item>


    <item>
     <title>Does Dell have a cloudy cloud strategy story (Part I)?</title>
     <link>http://storageioblog.com/?p=3546</link>
      <description>
        &lt;p&gt;Does Dell have a cloudy cloud strategy story (Part I)?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="199" height="143" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3546"&gt;first&lt;/a&gt; of a  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3550"&gt;two-part post&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3550"&gt;click here for second post&lt;/a&gt;) that is part of ongoing industry trends and perspective &lt;a style="text-decoration:none" href="Cloud conversations: confidence, certainty and confidentiality"&gt;cloud conversations series&lt;/a&gt; that looks at &lt;a style="text-decoration:none" href="http://dell.com"&gt;Dell&lt;/a&gt; and their cloud strategy story. For background, some previous Dell posts are found  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3233"&gt;here&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3222"&gt;here&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1104"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1389"&gt;here&lt;/a&gt;. Here is a link that has video of the live  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3222"&gt;Dell Storage Customer Advisory (CAP)&lt;/a&gt; panel that Dell asked me to moderate back  in June that touches on some related themes and topics. Btw, fwiw and for disclosure &lt;a style="text-decoration:none" href="http://www.appassure.com/server-backup-replication-and-recovery/"&gt;Dell AppAssure is a site advertiser&lt;/a&gt; on &lt;a style="text-decoration:none" href="http://storageioblog.com"&gt;storageioblog.com&lt;/a&gt; ;).&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://dell.com"&gt;&lt;img src="http://i.dell.com/images/global/brand/ui/storm80/logo80.png" alt="Dell image" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Depending on your view of &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2299"&gt;what is or is not a cloud service, product or solution&lt;/a&gt;, naturally you will then have various opinions of where Dell is at with their cloud strategy and story.&lt;/p&gt;
        &lt;p align="justify"&gt;If you consider  object based storage to be part of or a component of private clouds or at least  for medical, healthcare and related focus, then Dell is already there with  their &lt;a style="text-decoration:none" href="http://www.dell.com/us/enterprise/p/powervault-dx6000/pd"&gt;DX object storage&lt;/a&gt; solutions (&lt;a style="text-decoration:none" href="http://caringo.com"&gt;Caringo&lt;/a&gt; based).&lt;/p&gt;
        &lt;p align="justify"&gt;From a &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=588"&gt;scale out, clustered or grid file system&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1104"&gt;Dell bought Exanet in a post holiday shopping sale&lt;/a&gt; a few years back and has invested in its development having renamed it &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1974"&gt;Fluid File System&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1974"&gt;initially available&lt;/a&gt; as the &lt;a style="text-decoration:none" href="http://www.dell.com/us/enterprise/p/equallogic-fs7600/pd"&gt;FS7000 series (EqualLogic)&lt;/a&gt; and more recently expanded systems such as the FS8600 (Compellent based), EqualLogic and &lt;a style="text-decoration:none" href="http://www.dell.com/us/enterprise/p/powervault-nx3500/pd"&gt;NX3500&lt;/a&gt; (MD3000 based).&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageio.com/blog/?p=657"&gt;&lt;img src="http://storageio.com/images/AfternoonCloud2.jpg" alt="Dont be scared of clouds, learn and gain confidence with cloud and virtual data storage networking" width="199" height="143" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;If you view  clouds as being part of services provided including via hosting or similar, Dell  is already there via their Perot systems acquisitions.&lt;/p&gt;
        &lt;p align="justify"&gt;If you view cloud  as being part of VDI, or VDI being part of cloud, Dell is there with their  tools including various acquisitions and solution bundles.&lt;/p&gt;
        &lt;p align="justify"&gt;On the other hand  if you view clouds as reference architectures across VMware vSphere, Microsoft  Hyper-V and Citrix Xen among others, guess what, Dell is also there with their  VIS.&lt;/p&gt;
        &lt;p align="justify"&gt;Or, if you view  private clouds as being a bundled solution (server, storage, hardware,  software) such as EMC vBlock or NetApp FlexPod, then &lt;a style="text-decoration:none" href="http://www.dell.com/us/enterprise/p/virtualization-infrastructure?~ck=bt"&gt;Dell vStart&lt;/a&gt; (not to be  confused as being a service) is on the list with other infrastructure stack solutions.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://www.openstack.org/software/"&gt;&lt;img src="http://www.openstack.org/themes/openstack/images/homepage/openstack-mini-homepage-diagram.png" alt="OpenStack image for cloud and virtual data storage networking" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;How about being a  technology supplier to what you may consider as being true cloud providers or  enables including those who use &lt;a style="text-decoration:none" href="http://www.openstack.org/foundation/companies/"&gt;OpenStack&lt;/a&gt; or other APIs and cloud tools, guess  what, Dell is also there including at &lt;a style="text-decoration:none" href="http://rackspace.com"&gt;Rackspace&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.dell.com/downloads/global/casestudies/1029_Rackspace_810003241_snapshot.pdf"&gt;via public web info&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;So the above all  comes back to that Dell like many vendors who offer services, solutions and  related items for data and information infrastructures have diverse offerings including servers, storage, networking, hardware, software and support.  Dell like others similar to them has to find  a balance between providing services that compete with  their customers, as well as supplier such as to Rackspace. In this case Dell is no different from EMC who happened to move their Mozy backup service off to their VMware  subsidiary and has managed to help define where &lt;a style="text-decoration:none" href="http://www.vce.com/"&gt;VCE&lt;/a&gt; (and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=774"&gt;here&lt;/a&gt;) and &lt;a style="text-decoration:none" href="http://www.emc.com/storage/atmos/atmos-cloud-delivery-platform.htm"&gt;ATMOS&lt;/a&gt; fit as products  while being services capable. IBM has figured this out having a mix of old school  services such as         &lt;a style="text-decoration:none" href="http://www-935.ibm.com/services/us/en/it-services/smartcloud-resilience-services.html"&gt;SmartCloud Services&lt;/a&gt; (or &lt;a style="text-decoration:none" href="http://www-935.ibm.com/services/us/en/it-services/managed-backup-cloud.html"&gt;here&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://www-935.ibm.com/services/us/en/it-services/gts-it-service-home-page-1.html"&gt;IBM Global Services&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www-935.ibm.com/services/us/en/it-services/business-continuity-and-resiliency-services.html"&gt;BCRS (business continuity recovery services)&lt;/a&gt;, not to mention newer backup and  storage cloud services, products and solutions they have acquired, or OEM or have reseller agreements with.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="199" height="143" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;HP has expanded their traditional focused EDS as well as other HP services along with  products being joined by their &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3435"&gt;Amazon like&lt;/a&gt; &lt;a style="text-decoration:none" href="https://www.hpcloud.com/"&gt;Cloud Services&lt;/a&gt; including compute,  storage and content distribution network (CDN) capabilities. NetApp is taking  the partnering route along with Cisco staying focused for at least now on being  a partner supplier. Oracle, well Oracle is Oracle and they have a mix of  products and services. In fact some might say &lt;a style="text-decoration:none" href="http://oracle.com"&gt;Oracle&lt;/a&gt; is late to the cloud game  however  they have been in the game since the late 90s when they came  out with Oracle online, granted the cloud purist will call that application  service provider (e.g. ASP) vs. today's &lt;a style="text-decoration:none" href="http://storageio.com/blog/?p=684"&gt;applications as a service&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageio.com/blog/?p=684"&gt;AaaS&lt;/a&gt;) models.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3550"&gt;Continue with the second post here&lt;/a&gt;, ok, nuff said (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3550"&gt;for now&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 6 Oct 2012 15:45:32 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3546</guid>
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    <item>
     <title>Does Dell have a cloudy cloud strategy story (Part II)?</title>
     <link>http://storageioblog.com/?p=3550</link>
      <description>
        &lt;p&gt;Does Dell have a cloudy cloud strategy story (Part II)?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="199" height="143" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This is the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3550"&gt;second&lt;/a&gt; of &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3546"&gt;two posts&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3546"&gt;here is the first post&lt;/a&gt;)  that are part of ongoing industry trends and perspectives &lt;a style="text-decoration:none" href="Cloud conversations: confidence, certainty and confidentiality"&gt;cloud conversations series&lt;/a&gt; that looks at &lt;a style="text-decoration:none" href="http://dell.com"&gt;Dell&lt;/a&gt; and their cloud strategy story.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="199" height="143" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;So what does  the above have to do with &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3546"&gt;Dell having a cloudy cloud strategy story&lt;/a&gt;?&lt;/p&gt;
        &lt;p align="justify"&gt;Simple, there  have been some rather low-key, &lt;a style="text-decoration:none" href="http://www.crn.com/news/storage/240007548/dell-quietly-intros-public-cloud-storage-stays-silent-on-channels-role.htm"&gt;almost quiet or muddled announcements&lt;/a&gt; (also &lt;a style="text-decoration:none" href="http://searchcloudstorage.techtarget.com/opinion/Dell-cloud-storage-plans-remain-hazy"&gt;here&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.networkworld.com/news/2012/091312-dell-cloud-262430.html"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.thewhir.com/web-hosting-news/dell-quietly-taps-nirvanix-for-new-cloud-storage-service"&gt;here&lt;/a&gt;) about Dell and  Nirvanix collaborating around &lt;a style="text-decoration:none" href="http://content.dell.com/us/en/gen/d/shared-content~solutions~en/Documents~dell-cloud-storage-with-nirvanix-service-description.pdf.aspx"&gt;public cloud storage&lt;/a&gt;. Keep in mind that  &lt;a style="text-decoration:none" href="http://www-03.ibm.com/press/us/en/pressrelease/35594.wss"&gt;Nirvanix and IBM not too long ago also announced a partnership&lt;/a&gt; that some jumped to the  conclusion that big blue was about to buy the startup vendor, even though IBM already has other cloud and storage as a service, or backup as a service and DR as a service offerings, what the heck, the more the merrier for big blue?&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://dell.com"&gt;&lt;img src="http://i.dell.com/images/global/brand/ui/storm80/logo80.png" alt="Dell image" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;What about &lt;a style="text-decoration:none" href="http://content.dell.com/us/en/gen/d/shared-content~solutions~en/Documents~dell-cloud-storage-with-nirvanix-service-description.pdf.aspx"&gt;Dell and their partnership with Nirvanix&lt;/a&gt;, (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3546"&gt;more on that in the first post&lt;/a&gt;) did somebody jump the gun, or jump the shark?&lt;/p&gt;
        &lt;p align="justify"&gt;Is Dell trying to  walk the tightrope between being a supplier to major cloud providers while  carefully moving into the cloud services market themselves, or are they simply addressing point customer situation or opportunities, at least for the time being?&lt;/p&gt;
        &lt;p align="justify"&gt;Alternatively, is  this nothing more than Dell establishing another partnership with a technology  partner who also happens to be in the services business, similar to what Dell  is doing with &lt;a style="text-decoration:none" href="http://openstack.org"&gt;OpenStack&lt;/a&gt; and others?&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://www.openstack.org/software/"&gt;&lt;img src="http://www.openstack.org/themes/openstack/images/homepage/openstack-mini-homepage-diagram.png" alt="OpenStack image for cloud and virtual data storage networking" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;IMHO Dell has some of the pieces and partnerships and could be a strong contender in the SMB and SME private cloud space, along with VDI and related areas with their Citrix, Microsoft and VMware partnerships. This is also  also leveraging their servers and, storage, software, networking and other solutions to supply service providers. &lt;/p&gt;
        &lt;p align="justify"&gt;The rest comes down to what markets or areas of focus does Dell want to target, that would in turn dictate how to extend what they already have or what they need to go out and get or partner around.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageio.com/blog/?p=657"&gt;&lt;img src="http://storageio.com/images/AfternoonCloud2.jpg" alt="Dont be scared of clouds, learn and gain confidence with cloud and virtual data storage networking" width="199" height="143" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;What say you, what's your take on Dells cloud strategy story and portfolio?&lt;br /&gt;
        &lt;/p&gt;
        &lt;p&gt;Ok, nuff said (for now).&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 6 Oct 2012 15:45:32 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3550</guid>
    </item>

    <item>
     <title>StorageIO going Dutch and Deutsch fall 2012</title>
     <link>http://storageioblog.com/?p=3539</link>
      <description>
        &lt;p&gt;StorageIO going Dutch and Deutsch fall 2012&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="199" height="143" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Following a busy &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3467"&gt;spring and summer schedule&lt;/a&gt;, the  fall 2012 StorageIO &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3467"&gt;out and about  activities&lt;/a&gt; are underway including &lt;a style="text-decoration:none"  href="http://storageio.com/events.html"&gt;events&lt;/a&gt; on both the European and North American continents.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/events.html"&gt;&lt;img src="http://storageio.com/images/Schedule1.jpg" alt="StorageIO events, object storage, ssd cloud, virtualization and big data" width="199" height="143"  border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In addition to  in person events, there are also some &lt;a style="text-decoration:none"  href="http://storageio.tv/"&gt;virtual  activities including live and recorded video and audio sessions&lt;/a&gt;, as well as  webcast on the fall schedule with more in the works.&lt;/p&gt;
        &lt;p align="justify"&gt;Some of the fall  events include SNW (past SNW posts &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2986"&gt;here&lt;/a&gt;, &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2223"&gt;here&lt;/a&gt;, and &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2383"&gt;here&lt;/a&gt;) in Santa Clara, as  well as &lt;a style="text-decoration:none"  href="http://poweringthecloud.com/home"&gt;SNW Europe and Power the  Cloud event&lt;/a&gt; (Frankfurt Deutschland aka Germany) October 30 and 31st where I will be  doing some meetings and briefing, along with attending sessions and the expo  activities.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3467"&gt;&lt;img src="http://storageio.com/images/SIO_CloudEngine_Aug2012.jpg" alt="StorageIO modernize data protection with clouds, for virtualization and big data" width="242" height="197" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;On November 1st its  off to &lt;a style="text-decoration:none"  href="http://www.storage-expo.nl/en/Bezoeker/Activiteiten/Seminarprogramma.aspx"&gt;Storage  Expo Holland&lt;/a&gt; in Utrecht (&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=200"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=326"&gt;here&lt;/a&gt;) where I will be  presenting two sessions. One is on SSD industry trends and tips on deployment  with a theme of not if, rather when, where, why and with what to use SSD. In  addition I will be doing a general industry trends and perspective session on &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3476"&gt;gaining confidence with clouds&lt;/a&gt;,  virtualization, data and storage networking including object storage and &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3467"&gt;backup (e.g. data protection modernization&lt;/a&gt;).&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2228"&gt;&lt;img src="http://storageio.com/images/GettingReady2LeaveAMS.JPG" alt="Storage IO travel clouds and virtualization" width="200" height="150" border="0" /&gt;&lt;/a&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2228"&gt;&lt;img src="http://storageio.com/images/ChangingTrains2Airport.JPG" alt="Storage IO travel clouds and virtualization" width="200" height="150" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        European travel tools and technologies
        &lt;/p&gt;
        &lt;p align="justify"&gt;In addition to the  above activities, following successful past events in Nijkerk Holland including  the most recent May 2012 sessions, a &lt;a style="text-decoration:none"  href="http://www.brouwerconsultancy.com/ENG/Seminars%20&amp;%20Workshops/Agenda%20Nov12.html"&gt;new  seminar&lt;/a&gt; has been announced focused on &lt;a style="text-decoration:none"  href="http://storageio.com/DownloadItems/SIO_Brouwer_Backup_Abstract_Sep08_2012.pdf"&gt;backup,  restore, BC, DR and archiving&lt;/a&gt; hosted by &lt;a style="text-decoration:none"  href="http://www.brouwerconsultancy.com/ENG/Seminars%20&amp;%20Workshops/Agenda%20Nov12.html"&gt;Brouwer  Consultancy&lt;/a&gt; on November 5th and 6th 2012. These  workshop format seminars are very interactive providing independent perspectives  on technology, tools, trends and what to do to address various challenges  including more informed and effective &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3480"&gt;IT decision-making&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://www.brouwerconsultancy.com/ENG/Seminars%20&amp;%20Workshops/seminar_7,8,9-05-12.html"&gt;&lt;img border="0" width="448" height="91" src="http://storageio.com/images/GregNijkerkaction.jpg" alt="Greg in action Nijkerk Storage Seminar" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In addition to the  new seminar that you can &lt;a style="text-decoration:none"  href="http://www.brouwerconsultancy.com/ENG/Seminars%20&amp;%20Workshops/Agenda%20Nov12.html"&gt;learn  more about here&lt;/a&gt;, two other sessions will also be offered in Holland. These  include a &lt;a style="text-decoration:none"  href="http://storageio.com/DownloadItems/SIO_Brouwer_Abstract_DeepDive_Sep08_2012.pdf"&gt;one  day storage technology deep dive, speeds and feeds, who is doing what workshop  seminar on November 7th&lt;/a&gt;. The other session is a &lt;a style="text-decoration:none"  href="http://storageio.com/DownloadItems/SIO_Brouwer_CVDSN_Abstract_Sep08_2012.pdf"&gt;two-day workshop seminar on November 8th and 9th&lt;/a&gt; covering  storage and networking industry trends covering clouds, virtualization and other  broad topics.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2228"&gt;&lt;img src="http://storageio.com/images/BeerBitterBallen.JPG" alt="Storage IO travel clouds and virtualization" width="200" height="150" border="0" /&gt;&lt;/a&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2228"&gt;&lt;img src="http://storageio.com/images/CoffeeMachine.JPG" alt="Storage IO travel clouds and virtualization" width="142" height="150" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Examples of Dutch refreshments&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none"  href="http://www.brouwerconsultancy.com/ENG/Seminars%20&amp;%20Workshops/Agenda%20Nov12.html"&gt;Learn  more about the dutch seminars including how to register here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Watch for more  events, seminars, live video, webinars and virtual trade shows by visiting the &lt;a style="text-decoration:none"  href="http://storageio.com/events.html"&gt;StorageIO events page&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none"  href="http://storageio.com/events.html"&gt;&lt;img src="http://storageio.com/images/Schedule1.jpg" alt="StorageIO events, object storage, ssd cloud, virtualization and big data" width="199" height="143"  border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Drop me a note if  you would like to schedule or arrange for a meeting, webinar, seminar or other  activity at an event near you. If you planning to be in or near Holland early  November, and interested in scheduling a meeting or session, send me a note or &lt;a style="text-decoration:none"  href="http://www.brouwerconsultancy.com/"&gt;contact Brouwer Consultancy (here)&lt;/a&gt; to make arrangements.&lt;/p&gt;
        &lt;p&gt;Time to get ready  for these and other events, ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Thu, 4 Oct 2012 20:02:02 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3539</guid>
    </item>



    <item>
     <title>Cloud, virtualization, storage and networking in an election year</title>
     <link>http://storageioblog.com/?p=3485</link>
      <description>
        &lt;p&gt;Cloud, virtualization, storage and networking in an election year&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;My how time flies, seems like just yesterday (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=13"&gt;back in 2008&lt;/a&gt;) that I did a piece titled &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=13" title="Permanent Link: Politics and Storage, or, storage in an election year V2.008"&gt;Politics and Storage, or, storage in an election year V2.008&lt;/a&gt; and if you are not aware, it is 2012 and thus an election year in the U.S. as well as in many other parts of the world. Being an election year it's not just about politicians, their supporters, pundits, surrogates, donors and voters, it's also a technology decision-making and acquisition year (as are most years) for many environments. &lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;&lt;img src="http://www.storageio.com/DNC.jpg" alt="DNC logo" width="171" height="143" border="0"/&gt;&lt;/a&gt;&lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;&lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;&lt;img src="http://storageio.com/images/UncleSAM.jpg" alt="StorageIO and uncle sam want you for cloud virtualization and data storage networking" width="171" height="143" border="0"/&gt;&lt;/a&gt;&lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;&lt;img src="http://www.storageio.com/RNC.png" alt="RNC logo" width="171" height="143" border="0"/&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Similar to politics, some technology decisions will be major while others will be minor or renewals so to speak. Major decisions will evolve around strategies, architectures, visions, implementation plans and technology selections including products, protocols, processes, people, vendors or suppliers and services for traditional, virtual and cloud data infrastructure environments.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://www.huffingtonpost.com/news/world-elections-2012/ "&gt;&lt;img src="http://i.huffpost.com/gen/485304/thumbs/r-ELECTIONS-2012-600x275.jpg" alt="2012 world elections and technology decisions" width="492" height="223" border="0"/&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Vendors, suppliers, service providers and their associated industry forums or alliances and trade groups are in various sales and marketing awareness campaigns. These various campaigns will decide who will be chosen by their customers or prospects for technology acquisitions ranging from hardware, software and services including servers, storage, IO and networking, desktops, power, cooling, facilities, management tools, virtualization and cloud products and services along with related items. &lt;/p&gt;
        &lt;p align="justify"&gt;The politics of data infrastructures including servers, storage, networking, hardware, software and services spanning physical, cloud and virtual environments has similarities to other political races. These include many organizations in the form of inter departmental rivalry over budgets or funding, service levels, decision-making, turf wars and technology ownership not to mention the usual vendor vs. vendor, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1727"&gt;VAR&lt;/a&gt; vs. VAR, service provider vs. service provider or other match ups.&lt;/p&gt;
        &lt;p align="justify"&gt;On the other hand, data and storage are also being used to support political campaigns in many ways across physical, virtual and cloud deployment scenarios.&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="199" height="143" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Let us not forget about the conventions or what are more commonly known as shows, conferences, user group &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;events&lt;/a&gt; in the IT world. For example &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3154"&gt;EMCworld&lt;/a&gt; earlier this year, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3222"&gt;Dell Storage Forum&lt;/a&gt;, or the recent &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3480"&gt;VMworld&lt;/a&gt; (or &lt;a style="text-decoration:none" href="http://www.youtube.com/watch?v=5h3Li7KEjq8&amp;feature=bf_next&amp;list=ULtppFBBmiAIw"&gt;click here to view video&lt;/a&gt; from past &lt;a style="text-decoration:none" href="http://www.youtube.com/watch?v=5h3Li7KEjq8&amp;feature=bf_next&amp;list=ULtppFBBmiAIw"&gt;VMworld party with INXS&lt;/a&gt;), Oracle Open World along with many vendor analyst, partner, press and media or blogger days.&lt;/p&gt;
        &lt;p align="justify"&gt;Here are some 2012 politics of data infrastructure and storage campaign match-ups:&lt;br /&gt;
        &lt;ul&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="Does software eliminate or move location of vendor lock-in?"&gt;Vendor lock in, is it a problem and who is responsible&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;Replication and snapshots vs. Backup vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3467"&gt;data protection modernization&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;Erasure codes vs. RAID&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2299"&gt;Public vs. Private and hybrid clouds&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;Cloud products vs. cloud APIs vs. cloud services&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3321"&gt;IBM and the Better Business Bureau vs. Oracle marketing claims&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3476"&gt;Cloud confidence&lt;/a&gt; vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3125"&gt;cloud data loss&lt;/a&gt; vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1768"&gt;loss of access&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;Taking &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3125"&gt;shared responsibility for data protection&lt;/a&gt; vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2170"&gt;blaming others&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;Bring your own device (BYOD) vs. IT supplied&lt;/li&gt;
        &lt;li&gt;VDI vs. Physical and traditional desktops including &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2041"&gt;windows performance&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1323"&gt;EMC vs NetApp&lt;/a&gt; in the race for &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1951"&gt;unified or anything else storage related&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;Big iron vs. little iron vs. virtual iron or software defined&lt;/li&gt;
        &lt;li&gt;EMC vs. Oracle in the race for big data buzz&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://gigaom.com/cleantech/greenpeace-barely-applauds-apples-greener-data-center-plans/"&gt;Environmental focused&lt;/a&gt; vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1107"&gt;economic and productivity enabling Green IT&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;Green IT &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1107"&gt;myths &lt;/a&gt;and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=598"&gt;missed opportunities&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3444"&gt;Oracle vs. IBM&lt;/a&gt; in the race for big data and little data (databases)&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=588"&gt;Clusters, clouds and grids&lt;/a&gt; vs. traditional architectures&lt;/li&gt;
        &lt;li&gt;Seagate vs. Western Digital (WD) in the race for Hard Disk Drives (HDD)&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1149"&gt;Hard vs. soft products and services&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;SSD&lt;/a&gt; vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1954"&gt;HDD&lt;/a&gt; vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3002"&gt;HHDD&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3025"&gt;SSD startups vs. established vendors&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3387"&gt;EMC and Lenovo&lt;/a&gt; vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3233"&gt;Dell&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3277"&gt;HP&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3419"&gt;IBM&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3149"&gt;NetApp&lt;/a&gt; and others&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1938"&gt;Industry adoption vs. industry deployment&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2697"&gt;PCIe SSD&lt;/a&gt; vendors vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3088"&gt;storage array and appliance vendors&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;Nand flash vs. any new SSD entrants for persistent memory&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=426"&gt;Consolidate everything&lt;/a&gt; vs. &lt;a style="text-decoration:none" href="http://storageio.com/blog/?p=719"&gt;virtualize many things&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1951"&gt;SAN, NAS or Unified&lt;/a&gt; vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413"&gt;Cloud object&lt;/a&gt; vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3241"&gt;DAS&lt;/a&gt; vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3267"&gt;SAS&lt;/a&gt; vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3133"&gt;FCoE&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1258"&gt;Microsoft Hyper-V&lt;/a&gt; and Citrix Xen and KVM vs. &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/vmware-vsphere-v5-and-storage-drs-12033/"&gt;VMware vSphere&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;Microsoft, HP and others vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3435"&gt;Amazon&lt;/a&gt; and Goggle for cloud supremacy&lt;/li&gt;
        &lt;li&gt;Edgy vs. civility, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3480"&gt;G2 vs. GQ&lt;/a&gt;, entertainment vs. education&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3476"&gt;Fear and FUD vs. credibility and confidence&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://articles.marketwatch.com/2012-09-23/general/34034282_1_apple-patents-leader-in-smartphone-sales-new-iphone"&gt;Samsung vs. Apple lawsuit(s) part deux&lt;/a&gt;&lt;/li&gt;
        &lt;li&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2065"&gt;IOV, SDN, and software defined anything&lt;/a&gt; vs. hardware defined anything&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p align="justify"&gt;Speaking of networks vs. server and storage or software and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1250"&gt;convergence&lt;/a&gt;, how about Brocade vs. Cisco, Qlogic vs. Emulex, Broadcom vs. Mellanox, Juniper vs. HP and Dell (Force10) or Arista vs. others in the race for &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;SAN LAN MAN WAN POTS and PANs&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Then there are the claims, counter claims, pundits, media, bloggers, trade groups or lobbyist, marketing alliance or pacs, paid for ads and posts, tweets and videos along with &lt;a style="text-decoration:none" href="http://storageio.com/blog/?p=1166"&gt;supporting metrics for traditional and social media&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;Lets also not forget about &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=665"&gt;polls&lt;/a&gt;, and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3099"&gt;more polls&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;Certainly, there are vendors vs. vendors relying on their campaign teams (sales, marketing, engineering, financing and external surrogates) similar to what you would find with a politician, of course scope, size and complexity would vary.&lt;/p&gt;
        &lt;p align="justify"&gt;Surrogates include analyst, bloggers, consultants, business partners, community organizers, editors, VARs, influencers, press, public relations and publications among others. Some claim to be objective and free of vendor influence while leveraging simple to complex schemes for renumeration (e.g. getting paid) while others simply state what they are doing and with whom. &lt;/p&gt;
        &lt;p align="justify"&gt;Likewise, some point fingers at others who are misbehaving while deflecting away from what they are actually doing. Hmm, sounds like the pundit or surrogate two-step (as opposed to the &lt;a style="text-decoration:none" href="http://www.amazon.com/The-Potomac-Two-Step-Comrades-The/dp/143279261X"&gt;Potomac two step&lt;/a&gt;) and prompts the question of who is checking the fact checkers and making disclosures (disclosure: this piece is being sponsored by &lt;a style="text-decoration:none" href="http://storageio.com"&gt;StorageIO&lt;/a&gt; ;) )?&lt;/p&gt;
        &lt;p&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="199" height="143" /&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;What this all means?&lt;/p&gt;
        &lt;p align="justify"&gt;Use your brain, use your eyes and ears, and use your nose all of which have dual paths to your senses. &lt;/p&gt;
        &lt;p align="justify"&gt;In other words, if something sounds or looks too good to be true, it probably isn't.&lt;/p&gt;
        &lt;p align="justify"&gt;Likewise if something smells funny or does not feel right to your senses or common sense, it probably is not or at least requires a closer look or analysis.&lt;/p&gt;
        &lt;p align="justify"&gt;Be an informed decision maker balancing needs vs. wants to make effective selections regardless of if for a major or minor item, technology, trend, product, process, protocol or service. Informed decisions also mean looking at both current and evolving or future trends, challenges and needs which for data infrastructures including servers, storage, networking, IO fabrics, cloud and virtualization means factoring in &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=243152"&gt;changing data and information life cycles and access or usage patterns&lt;/a&gt;. After all, while &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2065"&gt;there are tough economic times&lt;/a&gt; on a global basis, there is &lt;a style="text-decoration:none" href="http://www.21cit.com/author.asp?section_id=1958&amp;doc_id=241549"&gt;no such thing as a data or information recession&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;&lt;img src="http://storageio.com/images/UncleSAM.jpg" alt="StorageIO and uncle sam want you for cloud virtualization and data storage networking" width="171" height="143" border="0"/&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;This also means &lt;a style="text-decoration:none" href="http://www.theitpro.com/author.asp?section_id=1957&amp;doc_id=243116"&gt;gaining insight and awareness&lt;/a&gt; of issues and challenges, plus balancing &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3480"&gt;awareness and knowledge (G2)&lt;/a&gt; vs. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3480"&gt;looks, appearances and campaign sales pitches (GQ)&lt;/a&gt; for your particular environment, priorities and preferences.&lt;/p&gt;
        &lt;p align="justify"&gt;Keep in mind and in the spirit of &lt;a style="text-decoration:none" href="http://everything2.com/title/Vote+Chicago-style"&gt;legendary Chicago style voting&lt;/a&gt;, when it comes to storage and data infrastructure topics, technologies and decisions, spend early, spend often and spend for those who cannot to keep the vendors and their ecosystem of partners happy. &lt;/p&gt;
        &lt;p align="justify"&gt;Note that this post is neither supported, influenced, endorsed or paid for by any vendors, VARs, service providers, trade groups, political action committees or Picture Archive Communication system (e.g. PACs), both of which deal with and in big data along with industry consortiums, their partners, customers or surrogates and neither would they probably approve of it anyway's.&lt;/p&gt;
        &lt;p align="justify"&gt;With that being said, I am Greg Schulz of StorageIO and am not running for or from anything this year and I do endorse the above post ;).&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 26 Sep 2012 14:15:16 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3485</guid>
    </item>

    <item>
     <title>Technology buying, do you decide on G2 or GQ?</title>
     <link>http://storageioblog.com/?p=3480</link>
      <description>
        &lt;p&gt;Technology buying, do you decide on G2 or GQ?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="199" height="143" /&gt;
        &lt;p align="justify"&gt;While at &lt;a style="text-decoration:none" href="http://vmworld.com"&gt;VMworld 2012 in San Francisco&lt;/a&gt; and walking around the expo floor, something familiar was taking place. &lt;/p&gt;
        &lt;p align="justify"&gt;Sure, there were the vendors trying to outdo themselves with give away, magicians and other techniques to draw you into their booths or show areas. &lt;/p&gt;
        &lt;p align="justify"&gt;What I also saw and heard were plenty of sales and marketing pitches that seemed more focus on selling and closing a demo, vs. selling the company or product, let alone trying to show a reason for wanting to learn more about the company. &lt;/p&gt;
        &lt;p align="justify"&gt;Granted, for some people a good demo is all that is needed to become comfortable with the company or products. &lt;/p&gt;
        &lt;p align="justify"&gt;On the other hand, it is nice to have a quick conversation to set up a follow-up to learn more and dig deeper. &lt;/p&gt;
        &lt;p align="justify"&gt;What I find interesting is how many organizations are more focused on trying to close on the demo than to spend a minute or two in a quick conversation that could go a lot further. This can be a challenge when somebody asks me about a company or product and my impressions of it. For example, if a vendor is to focused on selling and closing on the GUI demo, when asked I sometimes after to say that company xyz has a great demo, beyond that not much else to recommend at this time. Now if the goal of the company is to sell the demo, then that is what they should be closing on. &lt;/p&gt;
        &lt;p align="justify"&gt;On the other hand, if the goal of the company is to sell and close on products, then the demo is just one of many means to the goal as opposed to a singular focus.&lt;/p&gt;
        &lt;p align="justify"&gt;Is it just the booth or show crews who are under instructions from the marketing or event staffs who are supposed to be focused? Nope, sales and marketing types, engineers or technical types and even CEOs. In fact, at VMworld I meet a few CEOs or other CxOs who were focused on either closing on their demos, or simply using the demo as an excuse to handoff and be able to go talk to somebody else. Funny thing is that some of those same CxO types complain directly or via their surrogates when they do not get the coverage they wanted or expected for their product, service or company.&lt;/p&gt;
        &lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="199" height="143" /&gt;
        &lt;p align="justify"&gt;Having spent more years than I care to remember at shows and conference &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;events&lt;/a&gt;, both as a customer attendee, as a vendor exhibitor, and as an analyst, consult, lets keep in focus the value of time at events. This means realizing that shows or conferences typically mean speed dating or very short windows of opportunities to interact, for both the exhibitors and attendees. &lt;/p&gt;
        &lt;p align="justify"&gt;Thus, make the best use of available time. If you are the attendee, tell the exhibitor what you are interested in or need to learn more about. Likewise if you are the exhibitor, do some basic triage and quickly determine what the attendee is looking for, whom they need to talk to, or follow-up with.&lt;/p&gt;
        &lt;p align="justify"&gt;This prompts the question(s) of do you make product and services decisions based off &lt;a style="text-decoration:none" href="http://boards.straightdope.com/sdmb/showthread.php?t=439411"&gt;G2&lt;/a&gt; (intelligence, information, insight, awareness) or &lt;a style="text-decoration:none" href="http://mens-fashion.lovetoknow.com/What_Does_It_Mean_to_Dress_GQ"&gt;GQ&lt;/a&gt; (looks, packaging appeal, style, trendy and hip, how it demos or shows)?&lt;/p&gt;
        &lt;p align="justify"&gt;Are you buying a product, service or technology based on likability, popularity, cost, peer pressure, or something else?&lt;/p&gt;
        &lt;p align="justify"&gt;Do you buy because of the demo or of its functionality?&lt;/p&gt;
        &lt;p align="justify"&gt;Do you buy because of cost or price, or business benefit?&lt;/p&gt;
        &lt;p align="justify"&gt;Do you buy because of a vendor, partner or sales person, or because of it?&lt;/p&gt;
        &lt;p align="justify"&gt;Do you place more emphasis on looks, appearance or GQ factor including packaging, presentation, images and style?&lt;/p&gt;
        &lt;p align="justify"&gt;Alternatively, do you place emphasis on G2 including insight, intelligence, knowledge, comfort and understanding of solution?&lt;/p&gt;
        &lt;p align="justify"&gt;As with many things, my assumption that the answer to the above questions is it depends.&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 19 Sep 2012 19:18:17 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3480</guid>
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    <item>
     <title>Cloud conversations: confidence, certainty and confidentiality</title>
     <link>http://storageioblog.com/?p=3476</link>
      <description>
        &lt;p&gt;Cloud conversations: confidence, certainty and confidentiality&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;Here is an&lt;a style="text-decoration:none" href="http://www.wired.com/threatlevel/2012/08/ecpa-warrant-reform/"&gt; interesting article&lt;/a&gt; from over at wired about &lt;a style="text-decoration:none" href="http://www.wired.com/threatlevel/2012/08/ecpa-warrant-reform/"&gt;proposed privacy law and court warrants for cloud data&lt;/a&gt;, along with &lt;a style="text-decoration:none" href="http://www.informationweek.com/government/policy/cloud-privacy-update-tackled-by-lawmaker/240005041"&gt;this one&lt;/a&gt; over at &lt;a style="text-decoration:none" href="http://www.informationweek.com/government/policy/cloud-privacy-update-tackled-by-lawmaker/240005041"&gt;information week&lt;/a&gt;. Both got me thinking about some things that I hear when out and about talking with IT professionals and their concerns around clouds.&lt;/p&gt;
        &lt;div align="justify"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends cloud, virtualization and big data" width="199" height="143" /&gt;&lt;/div&gt;
        &lt;p align="justify"&gt;Common themes at the recent modernizing data protection and new realities of cloud and virtualization event series that I was involved with pertained to cloud concerns. Some organizations are already using clouds to some degree while others are taking a cautious approach. Some are all in, while others will take longer for various reasons. Likewise some are using a mix of public, private and hybrid to compliment their environments for collaboration, shared storage, compute, content distribution, backup, archive or BC and DR among other things. These environments range from SOHO or small SMB to ROBO to workgroup to enterprise, education and government of various size. &lt;/p&gt;
        &lt;p align="justify"&gt;Often the conversations would evolve around gaining confidence with clouds as well as virtualization. In the case of clouds, given that some of the services as well as products, solutions or technologies are still young, there is still a learning and maturing curve. There are also other factors including the amount of hype and FUD around clouds has some people more skeptical or cautious to move forward. Granted there are also the true cynics which tend to be offset by the cloud crowd cheerleaders thus canceling each other out.&lt;/p&gt;
        &lt;p align="justify"&gt;For the non cheerleaders and non cynics, hurdles to cloud adoption (in whole or in part, public, private or hybrid) tend to start with the letter C. &lt;/p&gt;
        &lt;p align="justify"&gt;My message has and continues to be that of do not be scared of clouds and virtualization, however be ready, informed and decide what your concerns are. By determining your concerns, you can then work on figuring out what to do about those. &lt;/p&gt;
        &lt;p align="justify"&gt;Here is a list of common cloud concerns and comments that I hear:&lt;br /&gt;
        Cloud cheerleader hype&lt;br /&gt;
        Cloud critics and cynics FUD&lt;br /&gt;
        Confidence in cloud products or services&lt;br /&gt;
        Certainty in cloud data protection or security&lt;br /&gt;
        Cloud certifications and standards&lt;br /&gt;
        Compatibility and interoperability&lt;br /&gt;
        Classes and continuing education&lt;br /&gt;
        Confidentially, privacy and security&lt;br /&gt;
        Costs of cloud services or products&lt;br /&gt;
        Country where cloud data is stored&lt;/p&gt;
        &lt;p align="justify"&gt;There are many other items that can be added to the list that start with the letter C, however there are also some that start with P. For example, People, Products, Process, Procedures, Practices, Paradigm, Public or Private and Protocols among others.&lt;/p&gt;
        &lt;p align="justify"&gt;Its one thing to be scared of something and not know what or why you are scared. It's another thing to know or figure out what or why you are scared or concerned and then be able to do something about it. For example learn what standards such as SNIA CDMI among others exist and how those could be of help along with other tools or best practices from others.&lt;/p&gt;
        &lt;p align="justify"&gt;Thus dont be scared of clouds or virtualization, however do your homework, decide your concerns and then find what can be done about those. If you need help, drop me a note.&lt;/p&gt;
        In the meantime, here is some more material:&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3467"&gt;More modernizing data protection, virtualization and clouds with certainty&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3435"&gt;Cloud conversations: AWS Government Cloud (GovCloud)&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427"&gt;Amazon cloud storage options enhanced with Glacier&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3413"&gt;Open Data Center Alliance (ODCA) publishes two new cloud usage models&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341"&gt;Data protection modernization, more than swapping out media&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3246"&gt;Amazon Web Services (AWS) and the NetFlix Fix?&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1727"&gt;What do VARs and Clouds as well as MSPs have in common?&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3125"&gt;Only you can prevent cloud data loss&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2170"&gt;The blame game: Does cloud storage result in data loss?&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1768"&gt;Cloud conversations: Loss of data access vs. data loss&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=657"&gt;Clouds are like Electricity: Dont be Scared&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=665"&gt;Poll: What Do You Think of IT Clouds?&lt;/a&gt;&lt;br /&gt;
        &lt;br /&gt;
        &lt;p align="justify"&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 19 Sep 2012 03:45:54 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3476</guid>
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    <item>
     <title>More modernizing data protection, virtualization and clouds with certainty</title>
     <link>http://storageioblog.com/?p=3467</link>
      <description>
        &lt;p&gt;More modernizing data protection, virtualization and clouds with certainty&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;This is a follow-up to a recent post about &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341"&gt;modernizing data protection and doing more than simply swapping out media or mediums like flat tires on a car&lt;/a&gt; as well as part of the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3339"&gt;Quantum protecting data with certainty event series&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;As part of a recent 15 city &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;event series&lt;/a&gt; sponsored by Quantum (that was a disclosure btw ;) ) titled &lt;a style="text-decoration:none" href="http://events.techtarget.com/strategicbackup/index.html"&gt;Virtualization, Cloud and the New Realities for Data Protection&lt;/a&gt; that had a theme of &lt;a style="text-decoration:none" href="http://events.techtarget.com/strategicbackup/index.html"&gt;strategies and technologies that will help you adapt to a changing IT environment&lt;/a&gt; I was asked to present a keynote at  the events around &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341"&gt;Modernizing data protection&lt;/a&gt; for cloud, virtual and legacy environments (see earlier and related posts &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3339"&gt;here&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3339"&gt;&lt;img src="http://cdn.quantum.com/Images/Option6.jpg" alt="Quantum data protection with certainty" width="391" height="104" border="0"/&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Since late June (taking July and most of August off) and wrapping up last week, the &lt;a style="text-decoration:none" href="http://storageio.com/events.html"&gt;event series&lt;/a&gt; has traveled to Boston, Chicago, Palo Alto, Houston, New York City, Cleveland, Raleigh, Atlanta, Washington DC, San Diego, Los Angeles, Mohegan Sun CT, St. Louis, Portland Oregon and King of Prussia (Philadelphia area).&lt;/p&gt;
        &lt;p align="justify"&gt;The following are a series of posts via IT Knowledge Exchange (ITKE) that covered these events including commentary and perspectives from myself and others.&lt;/p&gt;
        &lt;a style="text-decoration:none" href="http://itknowledgeexchange.techtarget.com/quantum/data-protection-in-the-cloud-heres-what-weve-learned/"&gt;Data protection in the cloud, summary of the events&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://itknowledgeexchange.techtarget.com/quantum/practical-solutions-for-data-protection-challenges/"&gt;Practical solutions for data protection challenges&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://itknowledgeexchange.techtarget.com/quantum/big-datas-new-and-old-realities/"&gt;Big data's new and old realities&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://itknowledgeexchange.techtarget.com/quantum/can-you-afford-to-gamble-on-data-protection/"&gt;Can you afford to gamble on data protection&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://itknowledgeexchange.techtarget.com/quantum/conversations-focus-in-on-modernizing-data-protection/"&gt;Conversations in and around modernizing data protection&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://itknowledgeexchange.techtarget.com/quantum/can-you-afford-not-to-use-cloud-based-data-protection/"&gt;Can you afford not to use cloud based data protection&lt;/a&gt;
        &lt;p align="justify"&gt;In addition to the themes in the above links, here are some more images, thoughts and perspectives from while being out and about at these and other events.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://datalink.com"&gt;&lt;img src="http://storageio.com/images/SIO_DoesYourDataCenterSuck.jpg" alt="Datalink does your data center suck sign" width="341" height="220" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        While I was traveling saw this advertisement sign from &lt;a style="text-decoration:none" href="http://datalink.com"&gt;Datalink&lt;/a&gt; (who is a Quantum partner that participated in some of the events) in a few different airports which is a variation of the Datadomain tape sucks attention getter. For those not familiar, that creature on the right is an oversized mosquito with the company logos on the lower left being Datalink, NetApp, Cisco and VMware.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_DataGrowthGoddes_Aug2012.jpg" alt="goddess of data fertility" width="342" height="478" border="0" /&gt;&lt;br /&gt;
        When in Atlanta for one of the events at the Morton's in the &lt;a style="text-decoration:none" href="http://www.suntrustplaza.com/"&gt;Sun trust plaza&lt;/a&gt;, the above sculpture was in the lobby. Its real title is the goddess of fertility, however I'm going to refer to it as the goddess of data fertility, after all, there is &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3140"&gt;no such thing as a data or information recession&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.dunkindonuts.com/content/dunkindonuts/en.html"&gt;&lt;img src="http://storageio.com/images/SIO_CloudCoffee2_Sep2012.jpg" alt="The world and storageio runs on dunkin donuts" width="341" height="389" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Traveling &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2406"&gt;while out and about&lt;/a&gt; is like a lot of things particular IT and data infrastructure related which is hurry up and wait. Not only does America Run on &lt;a style="text-decoration:none" href="http://www.dunkindonuts.com/content/dunkindonuts/en.html"&gt;Dunkin&lt;/a&gt;, so to does StorageIO.&lt;/p&gt;
        &lt;img src="http://storageio.com/images/SIO_CloudConcepts_Sep2012.jpg" alt="Use your imagination" width="345" height="478" border="0" /&gt;&lt;br /&gt;
        When out and about, sometimes instead of looking up, or around, take a moment and look down and see what is under your feet, then let your imagination go for a moment about what it means. Ok, nuff of that, drink your coffee and let's get back to things shall we.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_CloudEngine_Aug2012.jpg" alt="Delta 757 and PW2037 or PW2040" width="342" height="366" border="0" /&gt;&lt;br /&gt;
        Just like virtualization and clouds, airplanes need physical engines to power them which have to be energy-efficient and effective. This means being very reliable, good performance, fuel-efficient (e.g. a 757 on a 1,500 mile trip if full can be in the neighborhood of 65 plus miles per gallon per passenger with a low latency (e.g. fast trip). In this case, a Pratt and Whitney PW2037 (could be a PW2040 as Delta has a few of them) on a Delta 757 is seen powering this flight as it climbs out of LAX on a Friday morning after one of the event series session the evening before in LA.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://mohegansun.com/dining/mj-steakhouse.html"&gt;&lt;img src="http://storageio.com/images/SIO_CloudHealth_Aug2012.jpg" alt="Ambulance waiting at casino" width="341" height="196" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Not sure what to make out of this image, however it was taken while walking into the Mohegan Sun casino where we did one of the dinner events at the Michael Jordan restaurant&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://blog.quantum.com/index.php/author/davidchapa/"&gt;&lt;img src="http://storageio.com/images/SIO_CloudProtection_Aug2012.jpg" alt="David Chapa of Quantum in bank vault" width="341" height="259" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        Here is an image from one of the events in this series which is a restaurant in Cleveland where the vault is a dinning room. No that is not a banker, well perhaps a data protection banker, it is the one and only (&lt;a style="text-decoration:none" href="http://twitter.com/davidchapa"&gt;@davidchapa&lt;/a&gt;) &lt;a style="text-decoration:none" href="http://blog.quantum.com/index.php/author/davidchapa/"&gt;David Chapa aka the Chief Technology Evangelist (CTE)&lt;/a&gt; of Quantum, &lt;a style="text-decoration:none" href="http://blog.quantum.com/index.php/author/davidchapa/"&gt;check out his blog here&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_PDX1_Sep2012.jpg" alt="Just before landing in portland" width="341" height="200" border="0" /&gt;&lt;br /&gt;
        Nice view just before landing in Portland Oregon where that evenings topic was as you might have guessed, data protection modernization, clouds and virtualization. Dont be scared, be ready, &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;learn&lt;/a&gt; and find concerns to overcome them to have certainty with data protection in cloud, virtual and physical environments.&lt;br /&gt;
        &lt;img src="http://storageio.com/images/SIO_CloudTeamworkTools_Sep2012.jpg" alt="Teamwork" width="340" height="200" border="0" /&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3125"&gt;Cloud, virtualization and data protection modernization is a shared responsibility&lt;/a&gt; requiring team work and cooperation between service or solution provider and the user or consumer. If the customer or consumer of a service is using the right tools, technologies, best practices and having had done their homework for applicable levels of services with SLAs and SLOs, then a service provider with good capabilities should be in harmony with each other. Of course having the right technologies and tools for the task at hand is also important.&lt;br /&gt;
        &lt;img src="http://storageio.com/images/SIO_CloudWalk_Aug2012.jpg" alt="Underground hallway connecting LAX terminals, path to the clouds" width="341" height="248" border="0" /&gt;&lt;br /&gt;
        Moving your data to the cloud or a virtualized environment should not feel like a walk down a long hallway, that is assuming you have done your homework, that the service is safe and secure, well taken care of, there should be less of concerns. Now if that is a dark, dirty, dingy, dilapidated dungeon like hallway, then you just might be on the highway to hell vs. stairway to heaven or clouds ;).&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_CloudBarriers_Aug2012.jpg" alt="clouds along california coastline" width="346" height="169" border="0" /&gt;&lt;br /&gt;
        There continues to be barriers to cloud adoption and deployment for data protection among other users. &lt;/p&gt;
        &lt;p align="justify"&gt;Unlike the mountain ranges inland from the LA area coastline causing a barrier for the marine layer clouds rolling further inland, many IT related barriers can be overcome. The key to overcoming cloud concerns and barriers is identifying and understanding what they are so that resolutions, solutions, best practices, tools or work around's can be developed or put into place.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_CloudCoffee1_Sep2012.jpg" alt="The world and storageio runs on dunkin donuts" width="344" height="157" border="0" /&gt;&lt;br /&gt;
        Hmm, breakfast of champions and road warriors, Dunkin Donuts aka DD, not to be confused with &lt;a style="text-decoration:none" href="http://emc.com"&gt;DDUP&lt;/a&gt; the former ticker symbol of &lt;a style="text-decoration:none" href="http://emc.com"&gt;Datadomain&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_CloudCoffee_Sep2012.jpg" alt="Tiered coffee" width="345" height="210" border="0" /&gt;&lt;br /&gt;
        In the spirit of not treating everything the same, have different technology or tools to meet various needs or requirements, it only makes sense that there are various hot beverage options including hot water for tea, regular and decaffeinated coffee. Hmm, tiered hot beverages?&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img border="0" width="343" height="234" src="http://storageio.com/images/SIO_CloudDisruption_Aug2012.jpg" /&gt;&lt;br /&gt;
        On the lighter side, things including technology of all type will and do break, even with maintenance, so having a standby plan, or support service to call can come in handy. In this case the vehicle on the right did not hit the garage door that came off of its tracks due to wear and tear as I was preparing to leave for one of the data protection events. Note to self, consider going from bi-annual garage door preventive maintenance to annual service check-up.&lt;/p&gt;
        &lt;div align="justify"&gt;&lt;img src="http://storageio.com/images/SIO_CloudConvo_Sep2012.jpg" alt="Some salesman talking on phone in a quiet zone" width="344" height="205" border="0" /&gt;&lt;br /&gt;
        &lt;/div&gt;
        &lt;p align="justify"&gt;While not part of or pertaining to data protection, clouds, virtualization, storage or data infrastructure topics, the above photo was taken while in a quiet section of an airport lounge waiting for a flight to one of the events. This falls in the class of a picture is worth a thousand words category as the sign just to the left of the sales person talking loudly on his cell phone about his big successful customer call says Quiet Zone with symbol of no cell phone conversations. &lt;/p&gt;
        &lt;p align="justify"&gt;How do I know the guy was not talking about clouds, virtualization, data infrastructure or storage related topics? Simple, his conversation was so loud me and everybody else in the lounge could hear the details of the customer conversation as it was being relayed back to sales management.&lt;/p&gt;
        &lt;p align="justify"&gt;Note to those involved in sales or customer related topics, be careful of your conversations in public and pseudo public places including airports, airport lounges, airplanes, trains, planes, hotel lobbies and other places, you never know who you will be broadcasting to.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://itknowledgeexchange.techtarget.com/quantum/data-protection-in-the-cloud-heres-what-weve-learned/"&gt;Here is a link&lt;/a&gt; to a summary of the events along with common questions, thoughts and perspectives.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3339"&gt;&lt;img src="http://cdn.quantum.com/Images/Option6.jpg" alt="Quantum data protection with certainty" width="391" height="104" border="0"/&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Thanks to everyone who participated in the events including attendees, as well as Quantum and their partners for sponsoring this event series, look forward to see you while out and about at some future event or venue.&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Tue, 18 Sep 2012 15:43:21 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3467</guid>
    </item>

    <item>
     <title>Do software vendors eliminate or move location of vendor lock-in?</title>
     <link>http://storageioblog.com/?p=3452</link>
      <description>
        &lt;p&gt;Do software vendors eliminate or move location of vendor lock-in?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;I'm always interested when I hear or read a software vendor or their &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1727"&gt;value added reseller (VAR)&lt;/a&gt; or business partner claim that their solution eliminates &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1602"&gt;vendor lock-in&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;More often than not, I end up being amazed if not amused over the claims which usually should be rephrased as eliminating hardware &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1602"&gt;vendor lock-in&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.copsplus.com/prodnum3066.php"&gt;&lt;img src="http://www.copsplus.com/products/large/56101.jpg" alt="Cops plus supples" border="0"/&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;What is also amazing or amusing is that while some vendors make claims of eliminating (hardware) &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1602"&gt;vendor lock-in&lt;/a&gt;, there is also some misdirection taking place. While some solutions may be architected to cut hardware vendor lock-in, how they are sold or packaged can force certain vendors technology into your solution. For example, the EMC Centera software in theory and architecture is hardware vendor independent, however it is sold as a solution (hardware and software), similar to how Dell sells the DX which uses software from Caringo and you guessed right, Dell hardware among many other similar scenarios from other vendors.&lt;/p&gt;
        &lt;p align="justify"&gt;How about virtualization or other abstraction software tools along with cloud, object storage, clustered file systems and related tools.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends and perspectives, I/O, clouds, virtualization" width="296" height="189" /&gt; &lt;/p&gt;
        &lt;p align="justify"&gt;Keep in mind the gold rule of management software and tools which includes virtualization, cloud stacks, clustered file systems among other similar tools. The golden rule is simply who ever controls the software and management controls the gold (e.g. your budget). In the case of a storage software tools such as virtualization, cloud or object storage, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=588"&gt;cluster&lt;/a&gt; or NAS system among others, while they can be correct depending on how packaged and sold of eliminating hardware vendor lock-in, the lock-in also moves. &lt;/p&gt;
        &lt;p align="justify"&gt;The lock-in moves from the hardware to the software which even though a particular solution may be architected to use industry standard components, often to make it easy for acquisition, a vendor packages the solution with hardware. In other words, sure, the vendor unlocked you from one vendors hardware with their software only to lock you into theirs or somebody else's. &lt;/p&gt;
        &lt;p align="justify"&gt;Now granted, it may not be a hard lock (pun intended), rather a soft marketing and deployment packaging decision. However there are some solutions that give themselves or at least via their marketing on hardware independence only to force you into buying their tin wrapped software (e.g. an appliance) with their choice of disk drives, network components and other items.&lt;/p&gt;
        &lt;p align="justify"&gt;So when a software or solution vendor claims to cut vendor lock-in, ask them if that is hardware vendor lock-in and if they are moving or shifting the point of vendor lock-in. Keep in mind that vendor lock-in does not have to be a bad thing if it provides you the customer with value. Also keep in mind that &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1602"&gt;only you can prevent vendor lock-in&lt;/a&gt; which is like &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3125"&gt;only you can prevent cloud data loss&lt;/a&gt; (actually its a &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3125"&gt;shared responsibility&lt;/a&gt; ;) ).&lt;/p&gt;
        &lt;p align="justify"&gt;Here is my point, so what if a vendor chooses to wrap their software with an appliance to make it easy for you to buy and deploy, however unless they are willing to work with you on what hardware that will be, perhaps they should think about going a bit easier on the vendor lock-in theme.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.copsplus.com/prodnum3066.php"&gt;&lt;img src="http://www.copsplus.com/products/large/56101.jpg" alt="Cops plus supples" border="0"/&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In the quest to race from hardware vendor lock-in, be aware with ears and eyes wide open to make sure that you are not fleeing from one point of lock-in to another. In other words, make sure that the cure to &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1602"&gt;your vendor lock-in&lt;/a&gt; challenge is not going to be more painful than your current ailment.&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;a style="text-decoration:none" href="http://poll.fm/2ewdz"&gt;Click here to vote is vendor lock-in a good or bad thing?&lt;/a&gt;&lt;/p&gt;
        &lt;a style="text-decoration:none" href="http://poll.fm/2ewec"&gt;Click here to vote who is responsible for managing vendor lock-in?&lt;/a&gt;&lt;/p&gt;
        &lt;a style="text-decoration:none" href="http://poll.fm/2ewes"&gt;Click here to vote Where is most common form or concern of vendor lock-in?&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;&lt;/p&gt;
        &lt;p&gt;Ok, nuff said for now.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Thu, 6 Sep 2012 13:45:43 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3452</guid>
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    <item>
     <title>Who will be winner with Oracle $10 Million dollar challenge?</title>
     <link>http://storageioblog.com/?p=3444</link>
      <description>
        &lt;p&gt;Who will be winner with Oracle $10 Million dollar challenge?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.oracle.com/us/corporate/advertising/10millionchallenge-entry-form-168090.pdf"&gt;&lt;img src="http://storageio.com/images/SIO_Oracle_10M.jpg" alt="Oracle 10 million dollar challenge ad image" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In case you missed it, Oracle has a ten million dollar challenge (&lt;a style="text-decoration:none" href="http://www.oracle.com/us/corporate/advertising/412m-exd-ibm-challenge-1639795.pdf"&gt;here&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.oracle.com/us/corporate/features/ibmchallenge/10millionchallenge-entry-form-1631186.pdf"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.oracle.com/us/corporate/advertising/10millionchallenge-entry-form-168090.pdf"&gt;here&lt;/a&gt;) to prove that their servers and database software technologies are &lt;a style="text-decoration:none" href="http://www.oracle.com/us/corporate/advertising/412m-exd-ibm-challenge-1639795.pdf"&gt;5 times faster than IBM&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;Up to 10 winners open to U.S. Fortune 1000 companies running an Oracle 11g data warehouse on IBM Power system. Offer expires August 31, 2012 with configuration terms. See this URL for official rules: &lt;a style="text-decoration:none" href="http://oracle.com/IBMchallenge"&gt;http://oracle.com/IBMchallenge&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.oracle.com/us/corporate/features/ibmchallenge/10millionchallenge-entry-form-1631186.pdf"&gt;Click here to view entry form&lt;/a&gt; or click on form below.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.oracle.com/us/corporate/advertising/10millionchallenge-entry-form-168090.pdf"&gt;&lt;img src="http://storageio.com/images/SIO_Oracle_10M_Form.gif" alt="Oracle 10 million dollar challenge entry form image" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Taking a step back for a moment, if you forgot or had not heard, Oracle earlier this summer had &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3321"&gt;their hands slapped by the US Better Business Bureau (BBB) National Advertising Directive (NAD)&lt;/a&gt; over performance claims and ads. IBM complained to the BBB that unfair marketing claims about their servers and database products were being made by Oracle (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3321"&gt;read more here&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;Not one to miss a beat or bit or byte of data, not to mention dollars, Oracle has run ads in newspapers and other venues for the Oracle IBM challenge with the winner receiving $10,000,000.00 USD (details here).&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.oracle.com/us/products/database/exadata/overview/index.html"&gt;&lt;img src="http://www.oracle.com/us/assets/im07t1-exadata-x2-8-1-495498.png" alt="Oracle exadata servers image" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.oracle.com/us/assets/im07t1-exadata-x2-8-1-495498.png"&gt;&lt;/a&gt;This begs the question, who wins, the company or entity that actually can standup and meet the challenge? How about Oracle, do they win if enough people see, hear, talk (or complain) about the ads and challenges? What about the cost, how will Oracle cover that or is it simply a drop in the bucket of an even larger amount of dollars potentially valued in the billions of dollars (e.g. servers, storage, software, services)?&lt;/p&gt;
        &lt;p align="justify"&gt;Now for some fun, using an &lt;a style="text-decoration:none" href="http://www.usinflationcalculator.com/"&gt;inflation calculator&lt;/a&gt; with 1974 dollars as that is when the TV show the &lt;a style="text-decoration:none" href="http://www.imdb.com/title/tt0071054/"&gt;six million dollar man&lt;/a&gt; made its debut. If you do not know, that is a TV show where an injured government employee (Steve Austin) played by actor &lt;a style="text-decoration:none" href="http://www.imdb.com/name/nm0000516/"&gt;Lee Majors&lt;/a&gt; was rebuilt using bionic in order to be faster and stronger with the then current technology (ok, TV technology). Using the &lt;a style="text-decoration:none" href="http://www.usinflationcalculator.com/"&gt;inflation calculator&lt;/a&gt;, the 1974 six million dollar man and machine would cost about $27,882,839.76 in 2012 USD (364.7% increase). &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://borg.com/2011/09/15/remastered-six-million-dollar-man-series-on-dvd-worth-the-wait/"&gt;&lt;img src="http://borgdotcom.files.wordpress.com/2011/09/six-million-dollar-man-banner.jpg?w=640" alt="Six million dollar man DVD video image" width="200" height="150" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Now using todays what Oracle is calling faster, stronger machine and associated staff for $10,000,000 challenge prize award, would have cost $2,151,861.17 in 1974 dollars. Note that the equal amount of compute processing, storage performance and capacity, networking capability and software abilities in 1974 similar to what is available today would have cost even more than what the inflation calculator shows. For that, we would need to have something like a technology inflation (or improvement) calculator.&lt;/p&gt;
        &lt;p align="justify"&gt;Learn more about the Oracle challenge &lt;a style="text-decoration:none" href="http://www.oracle.com/us/corporate/advertising/412m-exd-ibm-challenge-1639795.pdf"&gt;here&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.oracle.com/us/corporate/features/ibmchallenge/10millionchallenge-entry-form-1631186.pdf"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://www.oracle.com/us/corporate/advertising/10millionchallenge-entry-form-168090.pdf"&gt;here&lt;/a&gt;, as well as the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3321"&gt;NAD announcement here&lt;/a&gt;, and the &lt;a style="text-decoration:none" href="http://www.imdb.com/title/tt0071054/"&gt;six million dollar man here&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;Ok, nuff said for now.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 25 Aug 2012 15:55:51 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3444</guid>
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    <item>
     <title>Cloud conversations: AWS  Government Cloud (GovCloud)</title>
     <link>http://storageioblog.com/?p=3435</link>
      <description>
        &lt;p&gt;Cloud conversations: AWS  Government Cloud (GovCloud)&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trends clouds, virtualization, data and storage networking image" width="200" height="150" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Following earlier &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2986"&gt;cloud conversations posts&lt;/a&gt;, cloud computing means many things from products to services, functionality and positioned for different layers of service delivery or capabilities (e.g. &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3413"&gt;SaaS, AaaS, PaaS, IaaS&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=684"&gt;XaaS&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;Consequently it is no surprise when I hear from different people their opinion, belief or perception of what is or is not a cloud, confidence or concerns, or how to use and abuse clouds among other related themes. &lt;/p&gt;
        &lt;p align="justify"&gt;A common theme I hear talking with IT professionals on a global basis centers around conversations about confidence in clouds including reliability, security, privacy, compliance and confidentiality for where data is protected and preserved. This includes data being stored in different geography locations ranging from states or regions to countries and continents. What I also often hear are discussion around concerns over data from counties outside of the US being stored in the US or vice versa of information privacy laws.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2406"&gt;&lt;img src="http://storageio.com/images/PlaneAboveCloud2011.jpg" alt="StorageIO cloud travel image" width="200" height="150" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Cost is also coming up in many conversations, which is interesting in that many first value propositions have been presented around cloud being cheaper. As with many things it depends, some services and usage models can be cheaper on a relative basis, just like some can be more expensive. Think of it this way, for some people a lease of an automobile can cheaper on monthly cash flow vs. buying or making loan payments. On the other hand, a buy or loan payment can have a lower overall cost depending on different factors then a lease. &lt;/p&gt;
        &lt;p align="justify"&gt;As with many cloud conversations, cost and return on investment (ROI) will vary, just as how the cloud is used to impact your return on innovation (the new ROI) will also vary.&lt;/p&gt;
        &lt;p align="justify"&gt;This brings me to something else I hear &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2406"&gt;during my travels&lt;/a&gt; and in other conversations with IT; practitioners (e.g. customers and users as well as industry pundits) is a belief that governments cannot use clouds. Again, it depends on what type of government, the applications, sensitivity of data among others factors. &lt;/p&gt;
        &lt;p align="justify"&gt;Some FUD (Fear uncertainty doubt) I hear includes blanket statements such as governments cannot use cloud services or cloud services do not exist for governments. Again it comes down to digging deeper into the conversation such as what type of cloud, applications, government function, security and sensitivity among other factors. &lt;/p&gt;
        &lt;p align="justify"&gt;Keep in mind that there are services including those from Amazon Web Services (AWS) such as their Government Cloud (&lt;a style="text-decoration:none" href="http://aws.amazon.com/govcloud-us/"&gt;GovCloud&lt;/a&gt;) region. Granted, &lt;a style="text-decoration:none" href="http://aws.amazon.com/govcloud-us/"&gt;GovCloud&lt;/a&gt; is not applicable to all government cloud needs or types of applications or data or security clearances among other concerns.&lt;/p&gt;
        &lt;p align="justify"&gt;Needless to say &lt;a style="text-decoration:none" href="http://aws.amazon.com/govcloud-us/"&gt;AWS GovCloud&lt;/a&gt; is not the only solution out there on a public (government focused), private or hybrid basis, there are probably even some super double secret ultra-private or hybrid fortified government clouds that most in the government including experts are not aware of. However if those do exist, certainly talking about them is also probably off-limits for discussions even by the experts.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com/glacier/#highlights"&gt;&lt;img src="http://g-ecx.images-amazon.com/images/G/01/webservices/AWS_LOGO._V2289989_.gif" alt="Amazon Web Services logo" / border="0" &gt;&lt;/a&gt;&lt;br /&gt;
        &lt;p align="justify"&gt;Speaking of AWS, &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427"&gt;here is a link&lt;/a&gt; to an analysis of their cloud storage for archiving and inactive big data called &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3427"&gt;Glacier&lt;/a&gt;, along with analysis of &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413"&gt;AWS Cloud Storage Gateway&lt;/a&gt;. Also, keep in mind that protecting data in the cloud is a &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3125"&gt;shared responsibility&lt;/a&gt; meaning there are things both you as the user or consumer as well as the provider need to do.&lt;/p&gt;
        &lt;p align="justify"&gt;Btw, what is your take on clouds? &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=665"&gt;Click here&lt;/a&gt; to cast your vote and see what others are thinking about clouds.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said for now.&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Fri, 24 Aug 2012 16:17:18 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3435</guid>
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    <item>
     <title>Amazon cloud storage options enhanced with Glacier</title>
     <link>http://storageioblog.com/?p=3427</link>
      <description>
        &lt;p&gt;Amazon cloud storage options enhanced with Glacier&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trend for storage IO" width="200" height="150" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In case you missed it, &lt;a style="text-decoration:none" href="http://aws.amazon.com/"&gt;Amazon Web Services (AWS)&lt;/a&gt; has enhanced their cloud services (&lt;a style="text-decoration:none" href="http://aws.amazon.com/ec2/"&gt;Elastic Cloud Compute or EC2&lt;/a&gt;) along with storage offerings. These include &lt;a style="text-decoration:none" href="http://aws.amazon.com/rds/"&gt;Relational Database Service (RDS)&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://aws.amazon.com/dynamodb/faqs/"&gt;DynamoDB&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://aws.amazon.com/ebs/"&gt;Elastic Block Store (EBS)&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://aws.amazon.com/s3/"&gt;and Simple Storage Service (S3)&lt;/a&gt;. Enhancements include new functionality along with availability or &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3246"&gt;reliability in the wake of recent events&lt;/a&gt; (outages or service disruptions). Earlier this year AWS announced their Cloud Storage Gateway solution that you can &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413"&gt;read an analysis here&lt;/a&gt;. More recently AWS announced &lt;a style="text-decoration:none" href="http://aws.amazon.com/about-aws/whats-new/2012/07/31/announcing-provisioned-iops-for-amazon-ebs/"&gt;provisioned IOPS&lt;/a&gt; among other enhancements (see AWS &lt;a style="text-decoration:none" href="http://aws.amazon.com/about-aws/whats-new/2012/07/31/announcing-provisioned-iops-for-amazon-ebs/"&gt;whats new page here&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com/glacier/#highlights"&gt;&lt;img src="http://g-ecx.images-amazon.com/images/G/01/webservices/AWS_LOGO._V2289989_.gif" alt="Amazon Web Services logo" / border="0" &gt;&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://aws.amazon.com/glacier/#highlights"&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Before announcing &lt;a style="text-decoration:none" href="http://aws.amazon.com/glacier/"&gt;Glacier&lt;/a&gt;, options for Amazon storage services relied on general purpose S3, or EBS with other Amazon services. S3 has provided users the ability to select different availability zones (e.g. geographical regions where data is stored) along with level of reliability for &lt;a style="text-decoration:none" href="http://aws.amazon.com/s3/pricing/"&gt;different&lt;/a&gt; price points for their applications or services being offered. &lt;/p&gt;
        &lt;p align="justify"&gt;Note that AWS S3 flexibility lends itself to individuals or organizations using it for various purposes. This ranges from storing backup or file sharing data to being used as a target for other cloud services. S3 pricing options vary depending on which availability zones you select as well as if standard or reduced redundancy. As its name implies, reduced redundancy trades lower availability recovery time objective (RTO) in exchange for lower cost per given amount of space capacity.&lt;/p&gt;
        &lt;p align="justify"&gt;AWS has now announced a new class or tier of storage service called Glacier, which as its name implies moves very slow and capable of supporting large amounts of data. In other words, targeting inactive or seldom accessed data where emphasis is on ultra-low cost in exchange for a longer RTO. In exchange for an RTO that AWS is stating that it can be measured in hours, your monthly storage cost can be as low as 1 cent per GByte or about 12 cents per year per GByte plus any extra fees (See here). &lt;/p&gt;
        &lt;p&gt;Here is a note that I received from the Amazon Web Services (AWS) team:&lt;/p&gt;
        &lt;table width="600" bgcolor="#FFFFCC" border="0"&gt;
        &lt;tr&gt;
        &lt;td&gt;&lt;p&gt;&lt;br /&gt;
        Dear Amazon Web Services Customer, &lt;br /&gt;
        We are excited to announce the immediate availability of &lt;a style="text-decoration:none" href="http://www.amazon.com/gp/r.html?R=2YNKP95DZYHVJ&amp;C=159WX1ZSBIVWS&amp;H=DYLVYHA6XGRMGXLF9QNOZAMZZHAA&amp;T=C&amp;U=%E2%80%9Dhttp%3A%2F%2Faws.amazon.com%2Fglacier%E2%80%9D"&gt;Amazon Glacier&lt;/a&gt; - a secure, reliable and extremely low cost storage service designed for data archiving and backup. Amazon Glacier is designed for data that is infrequently accessed, yet still important to keep for future reference. Examples include digital media archives, financial and healthcare records, raw genomic sequence data, long-term database backups, and data that must be retained for regulatory compliance. With Amazon Glacier, customers can reliably and durably store large or small amounts of data for as little as $0.01/GB/month. As with all Amazon Web Services, you pay only for what you use, and there are no up-front expenses or long-term commitments.&lt;br /&gt;
        &lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.amazon.com/gp/r.html?R=2YNKP95DZYHVJ&amp;C=159WX1ZSBIVWS&amp;H=DYLVYHA6XGRMGXLF9QNOZAMZZHAA&amp;T=C&amp;U=%E2%80%9Dhttp%3A%2F%2Faws.amazon.com%2Fglacier%E2%80%9D"&gt;Amazon Glacier&lt;/a&gt; is: &lt;/p&gt;
        &lt;ul type="disc"&gt;
        &lt;li&gt;&lt;strong&gt;Low cost&lt;/strong&gt;- Amazon Glacier is an extremely low-cost, pay-as-you-go storage service that can cost as little as $0.01 per gigabyte per month, irrespective of how much data you store.&lt;/li&gt;
        &lt;li&gt;&lt;strong&gt;Secure&lt;/strong&gt; - Amazon Glacier supports secure transfer of your data over Secure Sockets Layer (SSL) and automatically stores data encrypted at rest using Advanced Encryption Standard (AES) 256, a secure symmetric-key encryption standard using 256-bit encryption keys.&lt;/li&gt;
        &lt;li&gt;&lt;strong&gt;Durable&lt;/strong&gt;- Amazon Glacier is designed to give average annual durability of 99.999999999% for each item stored.&lt;/li&gt;
        &lt;li&gt;&lt;strong&gt;Flexible&lt;/strong&gt; -Amazon Glacier scales to meet your growing and often unpredictable storage requirements. There is no limit to the amount of data you can store in the service.&lt;/li&gt;
        &lt;li&gt;&lt;strong&gt;Simple&lt;/strong&gt;- Amazon Glacier allows you to offload the administrative burdens of operating and scaling archival storage to AWS, and makes long term data archiving especially simple. You no longer need to worry about capacity planning, hardware provisioning, data replication, hardware failure detection and repair, or time-consuming hardware migrations.&lt;/li&gt;
        &lt;li&gt;&lt;strong&gt;Designed for use with other Amazon Web Services&lt;/strong&gt; - You can use AWS Import/Export to accelerate moving large amounts of data into Amazon Glacier using portable storage devices for transport. In the coming months, Amazon Simple Storage Service (Amazon S3) plans to introduce an option that will allow you to seamlessly move data between Amazon S3 and Amazon Glacier using data lifecycle policies.&lt;/li&gt;
        &lt;/ul&gt;
        &lt;p&gt;Amazon Glacier is currently available in the US-East (N. Virginia), US-West (N. California), US-West (Oregon), EU-West (Ireland), and Asia Pacific (Japan) Regions.&lt;br /&gt;
        &lt;br /&gt;
        A few clicks in the &lt;a style="text-decoration:none" href="http://www.amazon.com/gp/r.html?R=2YNKP95DZYHVJ&amp;C=159WX1ZSBIVWS&amp;H=D7ZMXYSOFJY0YWH8SNHPHWZ6LZYA&amp;T=C&amp;U=https%3A%2F%2Fconsole.aws.amazon.com%2Fglacier%3Fref_%3Dpe_12300_25431040"&gt;AWS Management Console&lt;/a&gt; are all it takes to setup Amazon Glacier. You can learn more by visiting the &lt;a style="text-decoration:none" href="http://www.amazon.com/gp/r.html?R=2YNKP95DZYHVJ&amp;C=159WX1ZSBIVWS&amp;H=NSNL2ZFHGEJB1JQ2TAE8ZMXLQJKA&amp;T=C&amp;U=http%3A%2F%2Faws.amazon.com%2Fglacier%3Fref_%3Dpe_12300_25431040"&gt;Amazon Glacier detail page&lt;/a&gt;, reading &lt;a style="text-decoration:none" href="http://www.amazon.com/gp/r.html?R=2YNKP95DZYHVJ&amp;C=159WX1ZSBIVWS&amp;H=WUGULTJ3AD2AFXA6MCKTDVPLNSWA&amp;T=C&amp;U=http%3A%2F%2Faws.typepad.com%2F"&gt;Jeff Barrs blog post&lt;/a&gt;, or joining our &lt;a style="text-decoration:none" href="http://www.amazon.com/gp/r.html?R=2YNKP95DZYHVJ&amp;C=159WX1ZSBIVWS&amp;H=D6AAR70IOEEAGB9VQFUJSJOIEEUA&amp;T=C&amp;U=http%3A%2F%2Fevent.on24.com%2Fr.htm%3Fe%3D507958%26s%3D1%26k%3D68BC971F1A0A5D649589BCDE8F200562"&gt;September 19th webinar&lt;/a&gt;. &lt;br /&gt;
        Sincerely,&lt;br /&gt;
        The Amazon Web Services Team&lt;br /&gt;&lt;/td&gt;
        &lt;/tr&gt;
        &lt;/table&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trend for storage IO" width="200" height="150" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;What is AWS Glacier?&lt;/p&gt;
        &lt;p align="justify"&gt;Glacier is low-cost for lower performance (e.g. access time) storage suited to data applications including archiving, inactive or idle data that you are not in a hurry to retrieve. Pay as you go pricing that can be as low as $0.01 USD per GByte per month (and other optional fees may apply, see here) depending on availability zone. Availability zone or regions include US West coast (Oregon or Northern California), US East Coast (Northern Virginia), Europe (Ireland) and Asia (Tokyo).&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com/glacier/#highlights"&gt;&lt;img src="http://g-ecx.images-amazon.com/images/G/01/webservices/AWS_LOGO._V2289989_.gif" alt="Amazon Web Services logo" / border="0" &gt;&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://aws.amazon.com/glacier/#highlights"&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Now what is understood should have to be discussed, however just to be safe, pity the fool who complains about signing up for AWS Glacier due to its penny per month per GByte cost and it being too slow for their iTunes or videos as you know its going to happen. Likewise, you know that some creative vendor or their surrogate is going to try to show a miss-match of AWS Glacier vs. their faster service that caters to a different usage model; it is just a matter of time.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trend for storage IO" width="200" height="150" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Lets be clear, Glacier is designed for low-cost, high-capacity, slow access of infrequently accessed data such as an archive or other items. This means that you will be more than disappointed if you try to stream a video, or access a document or photo from Glacier as you would from S3 or EBS or any other cloud service. The reason being is that Glacier is designed with the premise of low-cost, high-capacity, high availability at the cost of slow access time or performance. How slow? AWS states that you may have to wait several hours to reach your data when needed, however that is the tradeoff. If you need faster access, pay more or find a different class and tier of storage service to meet that need, perhaps for those with the real need for speed, AWS SSD capabilities ;).&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://blog.planforcloud.com/2012/08/cost-comparison-amazon-glacier-vs-s3.html#comment-form"&gt;Here is a link&lt;/a&gt; to a good post over at &lt;a style="text-decoration:none" href="http://blog.planforcloud.com/2012/08/cost-comparison-amazon-glacier-vs-s3.html#comment-form"&gt;Planforcloud.com&lt;/a&gt; comparing Glacier vs. S3, which is like comparing apples and oranges; however, it helps to put things into context.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://aws.amazon.com/glacier/#highlights"&gt;&lt;img src="http://g-ecx.images-amazon.com/images/G/01/webservices/AWS_LOGO._V2289989_.gif" alt="Amazon Web Services logo" / border="0" &gt;&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://aws.amazon.com/glacier/#highlights"&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;In terms of &lt;a style="text-decoration:none" href="http://aws.amazon.com/glacier/#highlights"&gt;functionality, Glacier&lt;/a&gt; security includes secure socket layer (SSL), advanced encryption standard (AES) 256 (256-bit encryption keys) data at rest encryption along with AWS identify and access management (IAM) policies.&lt;/p&gt;
        &lt;p align="justify"&gt;Persistent storage designed for 99.999999999% durability with data automatically placed in different facilities on multiple devices for redundancy when data is ingested or uploaded. Self-healing is accomplished with automatic background data integrity checks and repair.&lt;/p&gt;
        &lt;p align="justify"&gt;Scale and flexibility are bound by the size of your budget or credit card spending limit along with what availability zones and other options you choose. Integration with other AWS services including Import/Export where you can ship large amounts of data to Amazon using different media and mediums. Note that AWS has also made a statement of direction (SOD) that S3 will be enhanced to seamless move data in and out of Glacier using data policies.&lt;/p&gt;
        &lt;p align="justify"&gt;Part of stretching budgets for organizations of all size is to avoid treating all data and applications the same (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341"&gt;key theme of data protection modernization&lt;/a&gt;). This means classifying and addressing how and where different applications and data are placed on various types of servers, storage along with revisiting &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341"&gt;modernizing data protection&lt;/a&gt;.&lt;/p&gt;
        &lt;p align="justify"&gt;While the low-cost of Amazon Glacier is an attention getter, I am looking for more than just the lowest cost, which means I am also looking for reliability, security among other things to gain and keep confidence in my cloud storage services providers. As an example, a few years ago I switched from one cloud backup provider to another not based on cost, rather functionality and ability to leverage the service more extensively. In fact, I could switch back to the other provider and save money on the monthly bills; however I would end up paying more in lost time, productivity and other costs.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trend for storage IO" width="200" height="150" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;What do I see as the barrier to AWS Glacier adoption?&lt;/p&gt;
        &lt;p align="justify"&gt;Simple, getting vendors and other service providers to enhance their products or services to leverage the new AWS Glacier storage category. This means backup/restore, BC and DR vendors ranging from Amazon (e.g. releasing S3 to Glacier automated policy based migration), Commvault, Dell (via their acquisitions of Appassure and Quest), EMC (Avamar, Networker and other tools), HP, IBM/Tivoli, Jungledisk/Rackspace, NetApp, Symantec and others, not to mention cloud gateway providers will need to add support for this new capabilities, along with those from other providers.&lt;/p&gt;
        &lt;p align="justify"&gt;As an Amazon EC2 and S3 customer, it is great to see Amazon continue to expand their cloud compute, storage, networking and application service offerings. I look forward to actually trying out Amazon Glacier for storing encrypted archive or inactive data to compliment what I am doing. Since I am not using the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413"&gt;Amazon Cloud Storage Gateway&lt;/a&gt;, I am looking into how I can use Rackspace Jungledisk to manage an Amazon Glacier repository similar to how it manages my S3 stores. &lt;/p&gt;
        &lt;p align="justify"&gt;Some more related reading:&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3125" title="Permanent Link: Only you can prevent cloud data loss"&gt;Only you can prevent cloud data loss&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3341" &gt;Data protection modernization, more than swapping out media&lt;/a&gt; &lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3246" &gt;Amazon Web Services (AWS) and the NetFlix Fix?&lt;/a&gt; &lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2413" &gt;AWS (Amazon) storage gateway, first, second and third impressions&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;As of now, it looks like I will have to wait for either Jungledisk adds native support as they do today for managing my S3 storage pool today, or, the automated policy based movement between S3 and Glacier is transparently enabled.&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said for now&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 22 Aug 2012 17:18:19 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3427</guid>
    </item>


    <item>
     <title>IBM buys flash solid state device (SSD) industry veteran TMS</title>
     <link>http://storageioblog.com/?p=3419</link>
      <description>
        &lt;p&gt;IBM buys flash solid state device (SSD) industry veteran TMS&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3121"&gt;How much flash (or DRAM) based Solid State Device (SSD) do you want or need?&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none"  href="http://ibm.com"&gt;IBM&lt;/a&gt; recently &lt;a style="text-decoration:none"  href="http://www-03.ibm.com/press/us/en/pressrelease/38594.wss"&gt;took a flash step&lt;/a&gt; &lt;a style="text-decoration:none"  href="http://www-03.ibm.com/press/us/en/pressrelease/38594.wss"&gt;announcing&lt;/a&gt; it wants and needs more &lt;a style="text-decoration:none"  href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;SSD&lt;/a&gt; capabilities in different packaging and functionality capabilities to meet the demands and opportunities of customers, business partners and prospects  by &lt;a style="text-decoration:none"  href="http://www.ramsan.com/products"&gt;acquiring Texas Memory Systems&lt;/a&gt; (&lt;a style="text-decoration:none"  href="http://www.ramsan.com/products"&gt;TMS&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none"  href="http://www-03.ibm.com/press/us/en/pressrelease/38594.wss"&gt;&lt;img src="http://storageio.com/images/SIO_IBM_TMS_PR.gif" alt="IBM buys SSD flash vendor TMS" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt; Unlike most of the current generation of SSD vendors besides those actually making the dies (chips or semiconductors) or SSD drives that are startups or relatively new, TMS is the industry veteran. Where most of the current SSD vendors experiences (as companies) is measured in months or at best years, TMS has seen several generations and SSD adoption cycles during its multi-decade existence.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none"  href="http://www.ramsan.com/products"&gt;&lt;img src="http://www.ramsan.com/content/images/header.png" alt="IBM buys SSD vendor Texas Memory Systems TMS" width="593" bgcolor="FF0000" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;span class="style1"&gt;&lt;/span&gt;
        &lt;p align="justify"&gt;What this means is that TMS has been around during past dynamic random access memory (DRAM) based SSD cycles or eras, as well as being an early adopter and player in the current nand flash SSD era or cycle. &lt;/p&gt;
        &lt;p align="justify"&gt;Granted, some in the industry do not consider the previous DRAM based generation of products as being SSD, and vice versa, some DRAM era SSD aficionados do not consider nand flash as being real SSD. Needless to say that there are many &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=5"&gt; faces or facets to SSD&lt;/a&gt; ranging in media (DRAM, and nand flash among others) along with packaging for &lt;a style="text-decoration:none"  href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;different use cases&lt;/a&gt; and functionality.&lt;/p&gt;
        &lt;p align="justify"&gt;IBM along with some other vendors recognize that the &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3026"&gt;best type of IO is the one that you do not have to do&lt;/a&gt;. However reality is that some type of Input Output (IO) operations need to be done with computer systems. Hence the second best type of IO is the one that can be done with the least impact to applications in a cost-effective way to meet specific service level objectives (SLO) requirements. This includes leveraging main memory or DRAM as cache or buffers along with server-based &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2692"&gt;PCIe SSD flash cards as cache or target devices&lt;/a&gt;, along with internal SSD drives, as well as external SSD drives and SSD drives and flash cards in &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3088"&gt;traditional storage systems or appliances&lt;/a&gt; as well as purpose-built SSD storage systems. &lt;/p&gt;
        &lt;p align="justify"&gt;While TMS does not build the real nand flash &lt;a style="text-decoration:none"  href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;single level cell&lt;/a&gt; (&lt;a style="text-decoration:none"  href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;SLC&lt;/a&gt;) or &lt;a style="text-decoration:none"  href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;multi-level cell&lt;/a&gt; (&lt;a style="text-decoration:none"  href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;MLC&lt;/a&gt;) SSD drives (like those built by Intel, Micron, Samsung, SANdisk, Seagate, STEC and Western Digital (WD) among others), TMS does incorporate &lt;a style="text-decoration:none"  href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;nand flash chips&lt;/a&gt; or components that are also used by others who also make nand flash PCIe cards and storage systems.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trend for storage IO" width="200" height="150" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;IMHO this is a good move for both TMS and IBM, both of whom have been StorageIO clients in the past (&lt;a style="text-decoration:none"  href="http://www.storageio.com/Reports/StorageIO_Dec10_2007.pdf"&gt;here&lt;/a&gt;, &lt;a style="text-decoration:none"  href="http://storageio.com/Reports/SIO_IndustryPerspective_IBM_realtime_Awareness_112410.pdf"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none"  href="http://storageio.com/Reports/SIO_IndustryPerspective_IBM_realtime_Awareness_112410.pdf"&gt;here&lt;/a&gt;) that was a disclosure btw ;)  as it gives TMS, their partners and customers a clear path and large organization able to invest in the technologies and solutions on a go forward basis. In other words, TMS who had looked to be bought gets certainty about their future as do they clients. &lt;/p&gt;
        &lt;p align="justify"&gt;IBM who has used SSD based components such as PCIe flash SSD cards and SSD based drives from various suppliers gets a PCIe SSD card of their own, along with purpose-built mature SSD storage systems that have lineages to both DRAM and nand flash based experiences. Thus IBM controls some of their own SSD intellectual property (e.g. IP) for PCIe cards that can go in theory into their servers, as well as storage systems and appliances that use  Intel based (e.g. &lt;a style="text-decoration:none"  href="http://www-03.ibm.com/systems/x/index.html"&gt;xSeries from IBM&lt;/a&gt;) and &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1098"&gt;IBM Power processor &lt;/a&gt;based servers as a platform such. For example &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1098"&gt;DS8000&lt;/a&gt; (&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1098"&gt;Power processor&lt;/a&gt;), and Intel based &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1551"&gt;XIV&lt;/a&gt;, SONAS, &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=1549"&gt;V7000&lt;/a&gt;, SVC, ProtecTier and &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2896"&gt;Pursystems&lt;/a&gt; (some are Power based). &lt;/p&gt;
        &lt;p align="justify"&gt;In addition IBM also gets a field proven purpose-built all SSD storage system to compete with those from startups (Kaminario, Purestorage, Solidfire, Violin and Whiptail among others), as well as those being announced from competitors such as &lt;a style="text-decoration:none"  href="http://chucksblog.emc.com/chucks_blog/2012/08/when-flash-changed-storage-xtremio-preview.html"&gt;EMC&lt;/a&gt; (e.g. &lt;a style="text-decoration:none"  href="http://chucksblog.emc.com/chucks_blog/2012/08/when-flash-changed-storage-xtremio-preview.html"&gt;project X&lt;/a&gt; and project thunder) in addition to SSD drives that can go into servers and storage systems.&lt;/p&gt;
        &lt;p align="justify"&gt;The question should not be if SSD is in your future, rather where will you be using it, in the server or a storage system, as a cache or a target, as a PCIe target or cache card or as a drive or as a storage system. This also means the question of how much SSD do you need along with what type (flash or DRAM), for what applications and how configured among other topics. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3026"&gt;&lt;img src="http://storageio.com/images/LocalityOfReference.jpg" alt="Storage and Memory Hirearchy diagram where SSD fits" width="440" height="222" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;What this means is that there are many locations and places where SSD fits, one type of product or model does not fit or meet all requirements and thus IBM with their acquisition of TMS, along with presumed partnership with other SSD based components will be able to offer a diverse SSD portfolio. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none"  href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="StorageIO industry trend for storage IO" width="200" height="150" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;The industry trend is for vendors such as Cisco, Dell, EMC, IBM, HP, NetApp, Oracle and others all of whom are either physical server and storage vendors, or in the case of EMC, virtual servers partnered with Cisco (vBlock and &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=774"&gt;VCE&lt;/a&gt;) and &lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=3387"&gt;Lenovo for physical servers&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none"  href="http://storageioblog.com/?p=2823"&gt;&lt;img src="http://storageio.com/images/SSDoptions.jpg" alt="Different types and locations for SSD" width="450" height="250"border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Thus it only makes sense for those vendors to offer diverse SSD product and solution offerings to meet different customer and application needs vs. having a single solution that users adapt to. In other words, if all you have is a hammer, everything needs to look like a nail, however if you have a tool box of various technologies, then it comes down to being able to leverage including articulating what to use when, where, why and how for different situations.&lt;/p&gt;
        &lt;p align="justify"&gt;I think this is a good move for both IBM and TMS. Now lets watch how IBM and TMS can go beyond the press release, slide decks and webex briefings covering why it is a good move to justify their acquisition and plans, moving forward and to see the results of what is actually accomplished near and long-term. &lt;/p&gt;
        &lt;p align="justify"&gt;Read added &lt;a style="text-decoration:none"  href="http://storageio.com/news.html"&gt;industry trends and perspective commentary&lt;/a&gt; about IBM buying TMS &lt;a style="text-decoration:none"  href="http://www.internetevolution.com/author.asp?doc_id=249257&amp;f_src=itgazette"&gt;here&lt;/a&gt; and &lt;a style="text-decoration:none"  href="http://itknowledgeexchange.techtarget.com/storage-soup/ibm-selects-mature-flash-option-buys-texas-memory-systems/"&gt;here&lt;/a&gt;, as well as check out these related posts and content:&lt;/p&gt;
        &lt;p&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3121"&gt;How much SSD do you need vs. want?&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3026"&gt;What is the best kind of IO? The one you do not have to do&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3025"&gt;Is SSD dead? No, however some vendors might be&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=521"&gt;Has SSD put Hard Disk Drives (HDDs) On Endangered Species List?&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2825"&gt;Why SSD based arrays and storage appliances can be a good idea (Part I)&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2692"&gt;EMC VFCache respinning SSD and intelligent caching (Part I)&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://www.virtualizationpractice.com/ssd-options-for-virtual-and-physical-environments-part-i-spinning-up-to-speed-on-ssd-14537/"&gt;SSD options for Virtual (and Physical) Environments: Part I Spinning up to speed on SSD&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2304"&gt;Speaking of speeding up business with SSD storage&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3025"&gt;Is SSD dead? No, however some vendors might be&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2896" &gt;Part I: PureSystems, something old, something new, something from big blue&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=5" &gt;The Many Faces of Solid State Devices/Disks (SSD)&lt;/a&gt;&lt;br /&gt;
        &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3295" &gt;SSD and Green IT moving beyond green washing&lt;/a&gt;&lt;br /&gt;
        &lt;p align="justify"&gt;Meanwhile, congratulations to both IBM and TMS, ok, nuff said (for now).&lt;/p&gt;
        &lt;p align="justify"&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sun, 19 Aug 2012 06:54:32 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3419</guid>
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    <item>
     <title>Open Data Center Alliance (ODCA) publishes two new cloud usage models</title>
     <link>http://storageioblog.com/?p=3413</link>
      <description>
        &lt;p&gt;Open Data Center Alliance (ODCA) publishes two new cloud usage models&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/"&gt;&lt;img src="http://www.opendatacenteralliance.org/images/logo.png" alt="Open Data Center Alliance (ODCA) logo" width="200" height="160" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/"&gt;The Open  Data Center Alliance (ODCA)&lt;/a&gt;  has &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/newsroom/mediaresources#newusagemodels"&gt;announced&lt;/a&gt; and published &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/library"&gt;more documents&lt;/a&gt; for data center customers of cloud usage. These new cloud usage models for to address customer demands for interoperability of various clouds and services before for &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/library"&gt;Infrastructure as a Service (IaaS)&lt;/a&gt; among other topics which are now joined by the new &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/library"&gt;Software as a Service (SaaS)&lt;/a&gt;, &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/library"&gt;Platform as a Service (PaaS)&lt;/a&gt; and foundational document for cloud interoperability.&lt;/p&gt;
        &lt;p align="justify"&gt;Unlike most industry trade groups or alliances that are vendor driven or centric, &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/aboutus"&gt;ODCA&lt;/a&gt; is consortium of global IT leaders (e.g. customers) that is vendor independent and comprises as 12 member steering committee from member companies (e.g. customers), &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/aboutus"&gt;learn more about ODCA here&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/aboutus"&gt;&lt;img src="http://www.opendatacenteralliance.org/images/steering_icon_all.png" alt="Open Data Center Alliance (ODCA) logo image" width="592" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Disclosure note, &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/membership"&gt;StorageIO is an ODCA member&lt;/a&gt;, visit here to become an &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/membership"&gt;ODCA member&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;From the &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/newsroom/mediaresources#newusagemodels"&gt;ODCA announcement&lt;/a&gt; of the new documents:&lt;/p&gt;
        &lt;table bgcolor="#FFFFCC" width="600" border="0"&gt;
        &lt;tr&gt;
        &lt;td&gt;&lt;p&gt; The documents detail expectations for  market delivery to the organizations mission of open, industry standard cloud  solution adoption, and discussions have already begun with providers to help  accelerate delivery of solutions based on these new requirements. This suite of  requirements was joined by a Best Practices document from National Australia  Bank (NAB) outlining carbon footprint reductions in cloud computing. NABs  paper illustrates their leadership in innovative methods to report carbon  emissions in the cloud and aligns their best practices to underlying Alliance  requirements. All of these documents are available in the &lt;a href="http://www.opendatacenteralliance.org/library"&gt;ODCA Documents Library&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;The PaaS interoperability usage  model outlines requirements for rapid application deployment, application  scalability, application migration and business continuity. The SaaS  interoperability usage model makes applications available on demand, and  encourages consistent mechanisms, enabling cloud subscribers to efficiently  consume SaaS via standard interactions. In concert with these usage models, the  Alliance published the ODCA Guide to Interoperability, which describes proposed  requirements for interoperability, portability and interconnectivity. The  documents are designed to ensure that companies are able to move workloads  across clouds.&lt;/p&gt;&lt;/td&gt;
        &lt;/tr&gt;
        &lt;/table&gt;
        &lt;p align="justify"&gt;It is great to see IT customer driven or centric groups step and actually deliver content and material to help their peers, or in some cases competitors that compliments information provided by vendors and vendor driven trade groups. &lt;/p&gt;
        &lt;p align="justify"&gt;As with technologies, tools and services that often are seen as competitive, a mistake would be viewing ODCA as or in competition with other industry trade groups and organizations or vise versa. Rather, IT organizations and vendors can and should leverage the different content from the various sources. This is an opportunity for example vendors to learn more about what the customers are thinking or concerned about as opposed to telling IT organizations what to be looking at and vise versa. &lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/"&gt;&lt;img src="http://www.opendatacenteralliance.org/images/logo.png" alt="Open Data Center Alliance (ODCA) logo" width="200" height="160" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Granted some marketing organizations or even trade groups may not like that and view groups such as ODCA as giving away control of who decides what is best for them. Smart vendors, vars, business partners, consultants and advisors are and will leverage material and resources such as ODCA, and likewise, groups like ODCA are open to including a diverse membership unlike some pay to play industry vendor centric trade groups. If you are a vendor, var or business partner, don't look at ODCA as a threat, instead, explore how your customers or prospects may be involved with, or using ODCA material and leverage that as a differentiator between you and your competitor.&lt;/p&gt;
        &lt;p align="justify"&gt;Likewise don't be scared of vendor centric industry trade groups, alliances or consortiums, even the pay to play ones can have some value, although some have more value than others. For example from a storage and storage networking perspective, there are the Storage Networking Industry Association (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2223"&gt;SNIA&lt;/a&gt;) along with their various groups focused on &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2223"&gt;Green and Energy&lt;/a&gt; along with  &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=2223"&gt;Cloud Data Management Initiative (CDMI)&lt;/a&gt; related topics among others. There is also the &lt;a style="text-decoration:none" href="http://www.scsita.org/storageio-group.html"&gt;SCSI Trade Association (STA)&lt;/a&gt; along with the &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1958"&gt;Open Virtualization Alliance&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1958"&gt;OVA&lt;/a&gt;) not to mention the &lt;a style="text-decoration:none" href="https://www.openfabrics.org/index.php"&gt;Open Fabric Alliance (OVA),&lt;/a&gt; &lt;a style="text-decoration:none" href="https://www.opennetworking.org/"&gt;Open Networking Foundation&lt;/a&gt; &lt;a style="text-decoration:none" href="https://www.opennetworking.org/"&gt;(ONF)&lt;/a&gt; and &lt;a style="text-decoration:none" href="http://cmg.org"&gt;Computer Measurement Group (CMG)&lt;/a&gt; among many others that do good work and offer value with diverse content and offerings, some of which are free including to non members.&lt;/p&gt;
        &lt;p align="justify"&gt;Learn more &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/aboutus"&gt;about the ODCA here&lt;/a&gt;, along with access various documents including usage models in the &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/library"&gt;ODCA document library here&lt;/a&gt;. &lt;/p&gt;
        &lt;p align="justify"&gt;While you are at, why not &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/membership/memberlist"&gt;join StorageIO and other members&lt;/a&gt; by signing up to become a part of the &lt;a style="text-decoration:none" href="http://www.opendatacenteralliance.org/membership"&gt;ODCA here&lt;/a&gt;.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said for now.&lt;/p&gt;
        &lt;p&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Sat, 18 Aug 2012 11:11:11 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3413</guid>
    </item>


    <item>
     <title>Over 1,000 entries now on the StorageIO industry links page</title>
     <link>http://storageioblog.com/?p=3409</link>
      <description>
        &lt;p&gt;Over 1,000 entries now on the StorageIO industry links page&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a href="http://storageio.com/interestinglinks.html"&gt;&lt;img src="http://storageio.com/images/IndustryTrend.jpg" alt="Industry trends and perspective data protection modernization" width="200" height="160" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;Is your company, organization or one that you are a fan of, or represent listed on the &lt;a style="text-decoration:none" href="http://storageio.com/interestinglinks.html"&gt;StorageIO industry links page&lt;/a&gt; (&lt;a style="text-decoration:none"href="http://storageioblog.com/?p=1708"&gt;click here to learn more about it&lt;/a&gt;).&lt;/p&gt;
        &lt;p align="justify"&gt;The &lt;a style="text-decoration:none" href="http://storageio.com/interestinglinks.html"&gt;StorageIO industry links page&lt;/a&gt; has been updated with over thousand different industry related companies, vendors, vars, trade groups, component and solution suppliers along with cloud and managed service providers. The common theme with these industry links is information and data infrastructures which means severs, storage, IO and networking, hardware, software, applications and tools, services, products and related items for traditional, virtual and cloud environments.&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a href="http://storageio.com"&gt;&lt;img src="http://storageio.com/images/SIO_Home.gif" alt="StorageIO server storage IO networking cloud and virtualization links" width="448" height="282" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;The industry links page is accessed from the &lt;a style="text-decoration:none" href="http://storageio.com"&gt;StorageIO main web page&lt;/a&gt; via the Tools and Links menu tab, or via the URL &lt;a style="text-decoration:none" href="http://storageio.com/links"&gt;http://storageio.com/links&lt;/a&gt;. An example of the StorageIO industry links page is shown below with six different menu tabs in alphabetical order.&lt;/p&gt;
        &lt;p&gt;&lt;a href="http://storageio.com/interestinglinks.html"&gt;&lt;img src="http://storageio.com/images/SIO_Links.gif" alt="StorageIO server storage IO networking cloud and virtualization links" width="448" height="294" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;
        &lt;p align="justify"&gt;
        Know of a company, service or organization that is not listed on the &lt;a style="text-decoration:none" href="http://storageio.com/interestinglinks.html"&gt;links page&lt;/a&gt;, if so, send an email note to info at storageio.com. If your company or organization is listed, contact StorageIO to discuss how to expand your presence on the &lt;a style="text-decoration:none" href="http://storageio.com/interestinglinks.html"&gt;links page&lt;/a&gt; and other related  options.&lt;/p&gt;
        &lt;p&gt;Visit  the updated &lt;a style="text-decoration:none" href="http://storageio.com/interestinglinks.html"&gt;StorageIO industry links page&lt;/a&gt; and watch for more updates, and &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=1708"&gt;click here to learn more&lt;/a&gt; about the links page.&lt;/p&gt;
        &lt;p&gt;Ok, nuff said for now.&lt;/p&gt;
        &lt;p&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Mon, 13 Aug 2012 14:15:16 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3409</guid>
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    <item>
     <title>What are some endangered IT species?</title>
     <link>http://storageioblog.com/?p=3397</link>
      <description>
        &lt;p&gt;What are some endangered IT species?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://www.infoworld.com/author-bios/dan-tynan"&gt;Dan Tynan&lt;/a&gt; has a good  piece over at &lt;a style="text-decoration:none" href="http://www.infoworld.com/t/information-technology-careers/the-9-most-endangered-species-in-it-198726"&gt;InfoWorld&lt;/a&gt; discussing the 9 most endangered species (e.g. skill sets) in the IT workforce. &lt;a style="text-decoration:none" href="http://www.infoworld.com/t/information-technology-careers/the-9-most-endangered-species-in-it-198726"&gt;His  article&lt;/a&gt; is along the lines that the IT job landscape is evolving rapidly  and provides some ideas and points for discussion how to avoid becoming  extinct. &lt;/p&gt;
        &lt;p&gt;Here is an excerpt from &lt;a style="text-decoration:none" href="http://www.infoworld.com/t/information-technology-careers/the-9-most-endangered-species-in-it-198726"&gt;Dans article&lt;/a&gt;:&lt;/p&gt;
        &lt;table width="538" border="0" bgcolor="#FFFDDD"&gt;
          &lt;tr&gt;
            &lt;td width="25"&gt;&lt;/td&gt;
            &lt;td width="497"&gt;&lt;p&gt;&lt;em&gt;&lt;a style="text-decoration:none" href="http://www.infoworld.com/t/information-technology-careers/the-9-most-endangered-species-in-it-198726"&gt;How to avoid extinction: Broaden and diversify your knowledge base now, while there's still time, says Greg Schulz, senior adviser for the StorageIO Group, an IT infrastructure consultancy.
            &lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
            &lt;p&gt;&lt;a href="http://www.infoworld.com/t/information-technology-careers/the-9-most-endangered-species-in-it-198726"&gt;&lt;em&gt;"If you are the hardware guy, you better start learning and embracing software," he says. "If you are the software geek, time to appreciate the hardware. If you are infrastructure-focused, it's time to learn about the business and its applications. You don't want to be overgeneralized, but make sure to balance broader knowledge with depth in different areas."&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;&lt;/td&gt;
          &lt;/tr&gt;
        &lt;/table&gt;
        &lt;p align="justify"&gt;Check  out Dans &lt;a style="text-decoration:none" href="http://www.infoworld.com/t/information-technology-careers/the-9-most-endangered-species-in-it-198726"&gt;article&lt;/a&gt; to see what the other endangered skill sets are, along with other perspectives by myself and others as well as what you can do to avoid becoming extinct. Hmm, maybe read a book? ;)...&lt;/p&gt;
        &lt;p align="justify"&gt;Ok, nuff said.&lt;/p&gt;
        &lt;p&gt;Cheers Gs&lt;/p&gt;
        &lt;p&gt;Greg Schulz - Author &lt;a style="text-decoration:none" href="http://storageio.com/book3.html"&gt;Cloud and Virtual Data Storage Networking&lt;/a&gt; (&lt;a style="text-decoration:none" href="http://www.crcpress.com/product/isbn/9781439851739"&gt;CRC Press, 2011&lt;/a&gt;), &lt;a style="text-decoration:none" href="http://storageio.com/book2.html"&gt;The Green and Virtual Data Center&lt;/a&gt; (CRC Press, 2009), and &lt;a style="text-decoration:none" href="http://storageio.com/book1.html"&gt;Resilient Storage Networks&lt;/a&gt; (Elsevier, 2004) &lt;br/&gt;
        &lt;/p&gt;
        &lt;p&gt;twitter &lt;a style="text-decoration:none" href="http://twitter.com/storageio"&gt;@storageio&lt;/a&gt;&lt;/p&gt;
        &lt;p&gt;All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2013 StorageIO All Rights Reserved&lt;/p&gt;
      </description>
      <category>General</category> 
      <pubDate>Wed, 1 Aug 2012 18:17:16 CST </pubDate>
      <guid isPermaLink="true">http://storageioblog.com/?p=3397</guid>
    </item>

    <item>
     <title>What does new EMC and Lenovo partnership mean?</title>
     <link>http://storageioblog.com/?p=3383</link>
      <description>
        &lt;p&gt;What does new EMC and Lenovo partnership mean?&lt;/p&gt;
        &lt;p&gt;By Greg Schulz&lt;/p&gt;
        &lt;p align="justify"&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3154"&gt;&lt;img src="http://farm8.staticflickr.com/7110/6938210660_ab6e26200b_q.jpg" alt="EMC and EMCworld" border="0" /&gt;&lt;/a&gt;&lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3285"&gt;&lt;img src="http://www.lenovo.com/shop/americas/content/img_lib/products/splitter/notebooks/ThinkPad/x-Series/gallery/X1-1L.jpg" alt="Lenovo Thinkpad" width="148" height="146" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;
        &lt;/p&gt;
        &lt;p align="justify"&gt;The  past several weeks have been busy with various &lt;a style="text-decoration:none" href="http://storageioblog.com/?p=3373"&gt;merger, acquisitions and collaborating activity&lt;/a&gt; in the IT and data storage world. Summer time often brings n